Our mission – prevent human trafficking!
Joadre is an African-inspired fashion and lifestyle company on a mission to prevent human trafficking by raising awareness and offering consumers fairly produced fashion-lifestyle products produced by victims and vulnerable groups. Our fashion integrates accents of handcrafted lively African fabrics designs, stylishly cut to give a sophisticated casual look. With our innovative packaging and communication strategy, we raise awareness with every product giving vulnerable groups and victims a voice.
“No woman should fall victim to sexual exploitation. No woman should be trafficked. Every woman must have future prospects in her home town or community. We believe in the power every women we work with has. She has the power to change her life, inspire others and impact her environment.”…Joana Adesuwa Reiterer, CEO & founder of Joadre