3 reasons why you need to create a brand.

When we hear about branding, most of us would immediately think of designer fashion like Gucci or electronic and logos like apple, but branding is a serious issue that affects even the smallest business today. In this tutorial, I will explain how branding affects your business.  and why you should immediately consider branding your product or idea. The term branding is a vague title that can become very confusing. I swear, everyone, thing is a brand now o. From coca cola to Wizkid and Beyonce which I understand but even politicians and Dolls are now brands as well. So you see it is a serious matter now. Well also because there are so many products out there offering the same value to the customer. To understand branding, you need to understand what a brand is first.

What is a brand?

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. Branding is the process involved in creating a brand. 

3 reasons to creat ea brand

You can say a brand is the idea, image and feeling people have when they think of your product. Now how can you create a such an image, idea and feeling about your product or business? What kind do you even want to create? 

  1.  To overtake competitors.
  2. To attract and retain loyal customers.
  3. To create a foundation to grow your business into a global venture.

Do not forget to watch my tutorial on this topic and on how to communicate your brand coming up soon as well as simple ways to brand your product using packaging design. I strongly recommend you have or keep an annual subscription so that you can easily access every new tutorial you will need to build and grow your business.  If you require consultancy for the little issues, do not forget to book one using the “Book consultancy” menu or ask questions using the “Ask Joadre” menu from our menu list on the left. Connect with me on facebook and instagram. Please keep learning and demanding content, for you are the future of our continent Africa. See you soon in the next tutorial.

Cheers, Joana

Hi its me Joana, please subscribe to my Joadre weekly blog to stay updated and get my fresh articles right in your mail box.

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