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5 businesses to start with less than 100K in Nigeria. Plan for it!


What business to start? This is a hot question! Very Often we are not satisfied with our 9 to 5 jobs because we know that we have more potential and probably the job environment will not allow us develop and grow this potential. And maybe the salary we earn is not actually sufficient to cover our expenses. Or you might be craving for new challenges and you know deep down in your heart that you want to achieve greater things. These might be some reasons why you will begin to search for business ideas to start with less capital or very little financial capital in Nigeria or wherever you live.  I get you!

You will find out profitable business ideas you can start with less than capital. We will go through some of the major things you need in place to start from skills, free tools to how we can support your business.

You can ask specific questions which my team and I are happy to give answers to.Only those attending live here on our zoom channel can ask questions directly to us. We have a maximum of 100 FREE seats. We will send you a reminder to attend a couple of hours before, so you do not miss out. Register here now to secure a free seat at the webinar >

Here are 10 business ideas to consider when looking for a business to start with little capital. We will release concrete courses and tutorials on how to start with these ideas.
  1. Soap making business.
  2. Food stuff delivery service business.
  3. Affiliate marketing or direct sales business.
  4. Perfume production business.
  5. Fashion production business.
  6. Fashion retail business.
  7. Digital content creation business.
  8. Marmalade production business.
  9. Jewellery production business.
  10. Portable furniture retail business.

You can find more ideas here as well in my blog on 10 lucrative business ideas in Nigeria.

Here are 35 Business ideas you will love and you can start with very low capital.

I release new blog every week about starting, building and growing your business in Africa. If you want to keep updated and get new ideas as well as our support, then I suggest you subscribe to our business blog for Africa beneath. The issue about having little financial resources to start an idea is a very prominent topic. But I must tell you that, very often you do not need so much money to start off with your idea, if you take the time to actually plan how to start.

Good, so let’s dive into 5 of these business ideas.
Soap making
great business ideas
Soap business to start with less than 100K Naira

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. The first thing you will need to do here is to educate yourself further about soap making, create a business plan and decide what which niche you want to serve.

In soap making, you can strictly decide to serve cooperate clients like hotels and restaurants or you develop a retail brand of soap you sell strictly to smaller retailers. You can decide to go into direct to customer selling which is very time intensive.I always advice my students to choose between focusing on production or focusing on retailing. Doing both is possible but it will not allow you grow fast into a  world-class business.  I will expand on these selling strategies in future blogs, tutorials, courses and in my upcoming life conference in Lagos, Nigeria.

Food stuff delivery service business
supply business
Food delivery business to start with less than 100K Naira

As Africas population begin to grow massively, migration from rural areas to urban areas is increasing. What does this mean for you as an entrepreneur? We have seen this happen in Europe. People begin to live very fast lives and are disconnected to healthy source of food. Soon health issues increases and people then get conscious about what they eat. This would happen in Africa soon. So now, you have the opportunity to build a fresh business idea by connecting local farmers to the urban areas.








Affiliate marketing or direct sales business.
entrepreneurship is our black super power against racism
Affiliate business to start with less than 100K Naira

The concept of direct selling is not new to Africans at all. Actually it is laid in our DNA. Remember those ladies selling clothes on campus? Or that your mums friend selling Ankara fabric to her friends, including your mother? Remember Aso-ebi? Global brands like Tupperware and Avon have long mastered this business and are multi-million dollar companies.

They offer customers the opportunity to build a network and sell the products. The advantage here is that you are showered with amazing tools and selling techniques. The cost to start is very little. So you can primarily learn from them and build your network of direct selling with local products from producers within your country.  With some great communication skills you can select a good number of unique products to sell to your network.  If you intend to explore or learn more about this business, then be sure to join our Master Class “DEBUNK”  where we will help you build your business idea.

Perfume production business
joadre wellness for healthy living
Perfume business idea to start with less than 100K Naira

This business requires basic chemistry knowledge though, but  with a capital of less than 100K Naira, you are good to go. If you do your homework, meaning educate yourself more about the art and chemistry of perfume making and you have the right product and packaging, you can target high class professionals like bankers, marketers and other service professional, because they just “need” to smell good, right?

Like I mentioned, packaging is key in this business. If you are interested in this business idea, you can enrol for our upcoming tutorial on “Branding with packaging design” to learn more on how to develop the right concept for your idea. Even due to the fact that perfumes have a very long shave life, meaning they do not get spoilt easily, you can quickly grow this business into an exportation business. It is always safer to have one product line and make sure it reaches more customers around the world than to expand to many product line in the same location. I will explain why in upcoming tutorials and my free weekly videos.

Fashion retail business
Fashion business idea to start with less than 100K Naira
Fashion business idea to start with less than 100K Naira

Ok, this is a business where I have 100% experience as I launched my own fashion production and retail business in 2014. You can visit the online store to see some of our products. In this sector, you have so many option and mind you, Africa is a massive market. When I view fashion as a business, I am in no way referring to high-end fashion or what they call “Haute Couture”. That is not where the big money is. Look at brands like Zara, H&M, Mango, Asos and such. Although I do not recommend their some of their business ethics, it is clear that these retail houses are leading when it comes to fashion and you know why? Because they discovered and focused on the mass market.

So you as an aspiring entrepreneur in Africa, where the mass market is massive like hell, I wonder why we do not have real big or multiple mass fashion retail brands. There is a way to start off your retails brand and grow it into a chain with very little cash. Start with a consistent pop-up plan in strategic locations and leverage the power of digital marketing. I am here to show you how this would work, but you must first work on creating a plan for this idea.

Conclusion – Its not all about cash, it is about if you know how to start!

There are more ideas and remember I only introduced 5 from 10 business ideas to start with less capital. I would love to share more but at the same time, I do not want this blog to be too long. Look out for upcoming blog content, courses, tutorials and life conventions. Thats where I will explore more ideas, show you how and also look for ventures to support on a long term.

Thank you so much for reading this very long blog. I know, it is long. Sorry jare (Nigerian slang), but I just felt it is important to share this knowledge for the common good.  If you are really serious about starting up something soon, then be sure to join my program. I look forward to working with you soon.

Take care and cheers,


Click to start FREE class now!
But now, what exactly can you start with very little funds?

Thank God, we are living in a digital age. So there are lots of opportunities around the internet technology. I are passionate to share even more ideas with you on my Youtube Channel. Make sure to visit my channel, subscribe an dturn on notifications. In this blog, I will list 10 different business ideas you can start with very little money. I will also explain 5 out of them in this blog that you can start in any African country with less than 100K Nigerian Naira. 100K Naira is equivalent to about 250 dollars, which is basically not a very high financial capital to start. If you are still not sure about how, what to start, I would like to invite you to start my FREE Master class here. click to read more. 

Other useful post links:



How to Start a Fruit Juice Business & Invest in Africa | Pt. 2

How to Start a Fruit Juice Business in Nigeria

In the previous blog part 1, we explore the more legal and administrative part of starting a Fruit Juice Business in Nigeria. In this part, we are going to look into very concrete next steps from further registrations necessities, diaspora involvement to raw materials sourcing and so on. 

Other registrations to think about – trademark, patent, company, SON and others. 

Apart from NAFDAC certification, you should also have registered your fruit juice business in Nigeria. You must ensure that your business has been registered with the Corporate Affairs Commission. We are sure you don’t want the government to cash-out on you as a result of not following simple business protocol. 

Infact business registration is before Nafdac as they issue the certificate on the business registered name. You might also want to consider trademark registration of your fruit juice brand. Some can go as far as patenting the recipe if it is very innovative. You could then proceed to obtaining other licenses from appropriate Governmental agencies. These include the Standard Organization of Nigeria, NAFDAC, Ministry of Health.

Use Fruit Juice Business to develop Equity in Africa

Diasporas in Europe and America, if you have the capacity and financial resources to start a small business in your local community, then think about investing in a fruit production for your local community. If you design it from the onset integrating sustainable values, you are developing your community. Such investment will provide jobs opportunities and give ownership of natural resources like land and fruits to the local community. You must not be on ground to make this work. You can partner with those who want to start  a fruit juice business that are on ground. 

Look, diasporas often make a very big mistake by always focusing on supporting or starting businesses for family members. When it does not work because the intention was not right in the first place, there is fall out and lack of trust generally builds up. We know it could be challenging to find the right partner who is also trustworthy, that is why we are setting up a network of partners where business interest and expertise can be matched together. Join our SME Network to be part of our ecosystem and get to know if there is a potential partner for you to start your Fruit Juice Business with in Nigeria. 

Strategise on How to Source for Raw Materials

There are numerous fruits to choose from, these include lemon, lime, pineapple, oranges, mangoes, etc. They are all as a matter of fact grown and available in Nigeria and actually in abundance. But you must choose whether to liaise with a farmer, or open your own farm plant. Whichever you’re choosing, make sure it’s cost effective. 

Seriously, to start, please focus on your domain. Why start a farm when there are thousands of farmers you can work with? Sustainable business development always progresses through community partnership, small business network collaboration and such. Create your own network of farmers who will deliver you fruits at a good price and of high quality. Later they will even be valuable to your marketing. Here is what we mean in our blog on mindful strategies to build your small business

Procure Modern Fruit Juice Production Machinery and Equipment

Below is a list of 10 equipments you need to start a fruit juice business:

  1. Peeler
  2. Cutting Board
  3. Knives
  4. Extractor
  5. Boiler
  6. Filter Presser
  7. Tank for Blending
  8. Tank for Washing the Fruit
  9. Water Containers
  10. Filling Machine
Develop a Marketing Strategy for your Fruit Juice Business

We are sure you don’t want packs of fruit juice lurking around your production plant without demands, so please don’t take marketing, promotion, and distribution with levity. Create a marketing plan, budget, and marketing place that will make sure that your fruit juice product gets to the hand of the people that will buy them. If what you’ve decided is freshly made juice meant for consumption immediately, you should consider a channel to reach the final consumer at hotels, bars, fast food outlets, shopping malls etc. 

However, if what you’ve decided is large production, you must consider both distributors, retailers, and the final consumer in your marketing plan. Remember to always revisit the business plan or strategy document to continue developing this process. Make sure you have considered these 10 things in your fruit juice small business plan

Explore this lucrative idea

We do not need to convince you that the fruit juice business is such a lucrative business in Nigeria, because our people love to drink. People want something to drink, either at public function, or club, inside traffic, meeting, or even at home. However, to navigate this business profitably, you have to be innovative with your own product to bring about uniqueness. 

To learn more about business and get business success tips kindly go through our vlogs on our YouTube channel, follow us on Instagram and join our SME network. Remember you can post your questions beneath this blog and we will respond. Please do share this blog article to get more people interested in this business. 


Joadre Editorial team.

Create Your Own Blueprint For Your Ideas || Start now

blueprint and roadmaps for ideas

So many young people have great ideas but very often many of these brilliants minds do not get to explore these ideas, let alone realise them. Why? Is it because some people have just too many ideas? Are you so creative that you barely have the free mindspace to focus on actually building one of your ideas? Or is it fear that you might not succeed? I have a video on my YouTube channel that shares some strategy on how to handle self doubt – Watch it, it might help! In this blog, I want to give you some strategies to help you create your own blueprint or roadmap for your ideas.

My own experience was circumstantial!

As a teenager, I was put in the situation that I had no time to contemplate if my idea was good or not. It was literally food or starvation. So when my friends told me how hard it is to find nice clothes on campus.  They had to get to their cities early on Saturdays so as to meet an open market if they wanted nice clothes. I saw an opportunity to bring them these clothes. 

“Doing” was my blueprint philosophy!

I would travel to Badagry to get clothes and sell on campus. Did I have time to think of a blueprint for my ideas? No! I simply created one. Every journey to Badagary taught me something new. The only thing though, was that I was too young to be aware. To realise the importance of being present in every moment. I took many experiences for granted. Some did not even register in my consciousness as potentially vital to further my ideas. Check out a previous blog where I share some deep mindful strategies to building a business. 

The simple strategy to develop blueprint for your ideas

Now with my circumstantial experience as a teenager, excuse me to say the problem of having too many ideas and getting scattered in your own creativity is a luxurious one. So thank God! However, it does not mean it is not an issue bothering you or hindering you. I recognise this, so let’s look at it deeply. Today’s society is filled with tons of distraction and you have to master skillful quietness to succeed. Especially when it comes to creating a roadmap or a blueprint for your ideas, you have to be present with your full mind, body and soul. 

Big tip: Here is one strategy to develop your own blueprint quickly – Identify the next possible  and logic step you can do right now to start your idea. 

You have to create your own blueprint. 

When you know what you have to do next to start your idea, it is all about doing it. Making that action happen! You do not need to spend so much time crafting out all the aspects for now. Especially, if you find yourself involved too long in that process of planning. Here is a simple plan on how to create a business plan if that’s what you need.  But, if you notice that you are someone who spends too much time putting your ideas together, break out of that mood by taking action. When you start, you can dedicate specific time to update your ideas and plan. This is how you build your blueprint – act, reflect and update. 

Journey through the process. It is a blueprint that can come through mistakes!

Make mistakes. It’s the best things that can happen to you. Watch my video on the fear of failure and how it affects success Unfortunately today’s culture rewards high achievers based on majorly monetary and material accomplishments. So many believe that the result is money and material accumulated resources that also need to be portrayed loudly to speak for the self worth of the bearer. If you do not accumulate and flaunt money and material, you feel less worthy of celebration because you have attached your self worth to these material elements. 

Find ways to reorient your self worth so that you can begin to see your journey as a learning process. If your efforts did not work out at first, you learn something from it. Maybe you learn what not to do again or you get even more courage about the next steps. Remember that the blueprint is created as you take actions. 

Can you rely on the Blueprint of others?

Others have created their own blueprint or roadmap to get somewhere. If you are heading in the exact same direction with the exact same baggage and intention, you can rely on them. But hey, lets face it, often your baggage of skills, capital, network, abilities, intention and life circumstances are never the same. You might be heading towards the same direction but to arrive at different places. So use their blueprint as a guide but make sure to create your own. Remember, someone else might also need it as a guide. This process makes us, though experiencing our own unique paths, a collective being of entrepreneurs journeying through what seems to be a shared experience.

Establishing a blueprint

Creating our own means you are present in the moment. It means being aware of the actions you are taking and why you are taking them. Here are some simple things to think about – your skill level, partners, connecting with others in your sector, writing stuff down. Writing helps you articulate your own thoughts. So the practice of journaling is key here. Then maybe you can begin to create a plan – check my plan blog on project planning. 

You can also apply the backwards milestone strategy. 

This means to develop a roadmap or your business blueprint from the goal to where you are currently at. If your goal or the result you want is to open a restaurant, you have to start outlining the major milestones from the opened restaurant to your current state. This is what it might look like – plenty of customers at the opened restaurant – beautiful and clean space – employees working there – great food and drinks available – Materials to serve the food and drinks – sustainable recipes/delivery for food and drinks – you wishing to open a viable restaurant. 

Blueprint rule –  implementation strengthens your skills

With this method, you have a couple of milestones ahead starting from your “wishing”. So start with the next to you now. Stop wishing, develop the recipes or research for food deliveries for your intended restaurant. It’s as simple as that! It must not be done perfectly. Just start, so that the energy can be set in motion. Do not think of the big results as they might overwhelm you and you may not have all the resources at hand. Simply focus on the next thing to do, because implementation strengthens your skills. 

Work out a couple of to dos to start now. 

This is the technical part. After this inspiration, you need to go do the technical part. List out a couple of things you can do this month to advance your idea or ideas. Let us go month by month or even weekly. Then see which would be doable this week and then right now. Do that first. Focus on just that one little step. This is how you can train yourself with the practice of realisation of ideas. 

This will help you transform your ideas into tangible products or services or businesses or projects. That’s how to start and reduce the chaos. That’s how to create a kind of orderly chaos which is beautiful. Are you ready?

Hope you liked this blog. Watch the YouTube video for this blog on my Youtube channel. Share if you liked it and help me grow my platform. I am grateful. 

Thank you and see you next week. 



How to Start a Fruit Juice Business in Nigeria | Pt. 1

How to Start a Fruit Juice Business in Nigeria

If you’ve been thinking of how to start a fruit juice business in Nigeria, well, here is your comprehensive guide. In our SBT (Specific Business Training) blog series, we explore concrete business ideas and technicalities you will require. Unfortunately many people cannot afford to learn this kind of content in traditional school as many are not even taught. Apprenticeship is an option we recommend young entrepreneurs looking to start a business should follow. Serving as an apprentice in that specific business or trade will help you learn practical things. 

It is a good time to start fruit juice business in Nigeria

In this blog, let’s take a look at key things you need to start a fruit juice business in Nigeria. The Nigerian Government ban on importation of juice in 2002 has also encouraged the production of fruit juice locally. This has increased the profit rate in teh industry. An investment in Fruit Juice Business will therefore with no doubt yield value and profit if done well. 

First things first though. Fruit juice & preservatives

Fruit juice is usually obtained from the suspension of water, sugar, acids, vitamins, proteins and minerals from an edible fruit. This process is known as the extraction process. In mass production, the production process lingers further to more complex processes like fruit and additives mixing, preservation, bottling and packaging. We advocate that fruit juice should not have preservatives because it is healthier for the consumer. 

Many entrepreneurs are ready to sacrifice the consumers health for what they would say is “ marketing o’clock”. The essence of the preservatives is to extend the fruit juice shelf-life. But you will not need very extended shelf life if you design your structure in a sustainable production circle. 

Don’t forget to Subscribe to our newsletter to know when we release more technical methods of developing sustainable fruit juice productions. The question is, do you want to build a business that you know will grow and bring valöue to your society? If you care about your future consumer and want to have added value to market your business later compared to the larger multinational companies, then natural fruit juice without any industrial preservatives is the best route to follow from the on set.

Start with a strategy for your fruit juice business

Decide which fruit juice niche you would start with for now. Later you can expand into other kinds.  What type of fruit juice do you want to produce? it’s not necessary to restrict yourself to one though if you have the capacity – finances, knowledge, team etc. If you do not, then maybe you should master the production procedures fastly with one nice and then expand afterwards. Go Ahead to create a strategy or what we would call a business plan. Here is our blog that covers all you need to craft out your business plan. 

Test recipes and production run from home

Many want to jump into the business immediately. If this is you and you have all you need including a “great recipe” then go ahead. If you do not have all these layed out, please clean up a table at home, get your home juice making tools like blenders, bowls, glass, pots, sterile tools and fruits and start out to develop your own recipe. When you have some variations, organise your friends and family to taste and give you feedback. After you have integrated all feedback and are sure that your recipe is ready to market, which means you have a standard procedure. 

You know the measurements to get the exact taste you require. You know the procedures, then you are ready to start thinking about a brand name for your product. If you have done this step, skip it obviously! 

Decide a Production Location

Just like any other business, you must consider situating your production plant close to your source of raw materials, as well as to your target market. This is to ensure healthy and smooth running of your business to avoid heavy spending on logistics and transportation, which is not good for any business. 

Now when it comes to setting up production, you do not require very large land space. You also do not have to buy land or such. You can rent, you can actually move to a less expensive area like in more rural areas to set up your production. Tour the internet to see different fruit juice small business production setup. Many production processes can be done with human labour if you do not have the capital to purchase all machines. Remember to think about how to store your fruits before production. 

Get Necessary License – NAFDAC

The first license you must consider is that of the National Agency for Food & Drug Administration, simply known as NAFDAC. It is even most important that you approach them before engaging in any commercial production. We actually suggest getting all the details for their accreditation beforehand. There are procedures and steps you will need. Later in 2021, we will be launching our Joadre app where lawyers and legal advisers will educate you about such details. Join our SME network to know when the app is out. 

NAFDAC would want to inspect your production facility which includes the storage of raw fruits and the end products, your product methods and your product which is the juice, your packaging and so on. This is where apprenticeship is great as you get to see how established companies regulate their work. But as a small business, you can partner with some established foreighn small business as well to support you with expertise. 

Sometimes you can even get them to sell you their secondhand smaller machines. After you have successfully set up your production plant, produce a few bottles of your fruit juice and take it to NAFDAC for approval. Like mentioned earlier, of course they would send delegates to come and inspect your production. Next week, we will release the second part of this blog where we will explore further on concrete steps to start your fruit juice small business in Nigeria. To learn more about business and get business success tips kindly go through our vlogs on our YouTube channel, follow us on Instagram and join our SME network.


Joadre Editorial Team

Raise Funds Your Business | Next Level Series – Investment

Invest and fund your business

So many people speak about money like it is all that there is when you want to start your business. Well, the truth is that money is an important tool to start your business but not the only. There are so many other aspects we have to consider when starting a business. There are also ways to get the kind of money or funds that you will need. In this blog series, I will share methods of how to raise the funds you need to start your small business. It is all about investment. Investing into your idea. 

Investment jargons? Fund your business practically!

But when you hear the word “investment” somehow our minds might identify it with large concepts like stock market, cryptocurrency, treasury bill, bonds, savings account, Equity, mutual fund, money schemes and scams, ROI (Return on Investment) etc. These are big jargons used in the financial space to classify different finance instruments. For you as a micro business, let’s come into your day-to-day reality and explore more practical and sustainable ways to invest in your business. However, if you are already baptised into one or more of the above named financial instruments, enjoy the deep!

Over the past 6 years, I have started the Joadre Fashion project where we work with micro businesses to product fashion for customers in Europe. So my interactions with these enthusiastic entrepreneurs always leaves one big question unanswered. What is the next level? Over the top answer is I need money to get to the next level, but my question was what is the next leve?

So somehow, we have been made to believe that it is just money we require otherwise we cannot move to the next space we want to. The next level will require some form of investment but it might be beyond money. Look, the cambridge dictionary sees investment as the action or process of investing money for profit. But for you as a small business, you can consider investment as a means to bring capital to build their businesses. It is more than just raising funds for your business.  There are things you can do that will transform into funds for your business. Watch our seasons YouTube beneath and read on for more details:

Articulate your plan before your raise funds for your business

You can only design these practical steps that would generate funds for your business if you actually have a business and know exactly what the business is. No matter what your idea is, there might come a time that you will have to articulate it to someone. When that time comes, you can visit our blog on how to write a simple plan for your idea to develop the kind of articulation you will require. Now let’s say you already have a plan and you want to move to the next step, here are some areas I strongly recommend you invest in.

Different kind of investment to take you to the next level
  1. Monetary investment
  2. Investment in your skillset – Brush up your skills. Know your business industry. 
  3. Investment in your Mindset – Feed your mind with the right kind of information. Also take a break from this process of feeding our mind to be able to tap deeper into your intuition for direction.   
  4. Investment in your community/social – Working integrative with the community you are based in is very important to build a sustainable customer relationship. When you work within our community, let it be more about what you can offer not only about what you want from the community.
  5. Investment in your business – Many are very carried away about raising funds for their business but they actually do not have a good product. Read more about using deep mindful strategies to build your small business

Before we dive into different ways to raise funds for your business it is important that you ask yourself these questions. Why do you need money? Would it be for working capital, cash flow, faster production laps etc.? If you have thought about what you will do with the funds you raise through careful planning, accountability, achieving milestones, then please do it now. Distinguish between your money and someone else’s money! 

Here are some ways to raise funds: 
  1. Moneytars investment
  2. Loans
  3. Professional investors to Angels!
  4. Grants
  5. Crowd funds and investment
  6. Product/Service pre-orders
Get your loved ones involved!

Family and friends is the first way to go about getting startup money for your idea. It might sound to be the less complicated way to raise funds for your business but be careful. This is either Love, guilt or favor money at times. Also because the money is coming from your Da or aunty does not mean you are not accountable. Topic for another blog! Getting money from family and friends is probably faster and you might not have to pay huge interest. In this blog I explore more about raising funds. 

Try to get a loan – raise funds for your business. 

You can get a loan from different platforms. From corporate banks to charity organisations. And by the way you should ask your Church or faith-based institution! Seriously, why do you give tithes and offerings? Yes, for the church’s welfare because believe me you, God doesn’t live by our human conceptualised monetary system. So if you take to heart the welfare of the church or faith temple, then when you need investment to build the business from which you will later pay your offerings back, there should be opportunity to get support. I know some faith organisations provide this opportunity, so ask! 

Professional investors to Angels!

Angel investors  and professional investors or simply wealthy professionals like well paid or earning doctors, entrepreneurs, bankers, lawyers could be potential people to ask for loans as well. Professional investors or lenders might want more than just an interest back. Some might want to be a part owner of your project or business. So think carefully. In our upcoming Next Level Series, we will interview some legal experts to get a concrete view and advice about how to go handle professional investors.  

Quick info, many professional investors look for around 25-30% return  if they are part of the business and may want to get out of the business “EXIT” around the 5th to 8th year.  What this exactly means, I will expand in the full Next level series. You can check my YouTube channel regularly, or just subscribe, so you know when we have interviews about this. 

Get grants to raise funds

If your business or project has a sustainable and/or social component as its foundational element, then read more in my blog on how to get money for the mission. 

Crowdfunding  or Crowd investment

In this blog – how to raise funds, I list some crowd funding and investment platforms you might want to explore. 

Products/services pre-ordering

Go to platforms where you can portray your products and services and they allow people to make preorder. This is one of the money secured ways as you end up always selling your service or product. So of course you have calculated all your profits and so on, so you get to build your capital. This is the space where you can build your own website to take in orders for your services. I really advice this – To start with our own money and try to find customers seems to be the best way. Create a real business that makes money. When you expand an dit works, you can go to raise “expansion or growth capital” instead of startup capital. why? You spend so much energy and time raising money instead of selling your product and service.  

Ok, so this was a very long blog article, but raising funds for your business is also not an easy job. There is even still so much more we can explore. We have a “Next Level Series” coming up when we release our on streaming platform Joadre app. You can pre-sign up now to join our tribe and be one of our founding members. In our streaming app, we will release full series on practical ways to grow your business.  I am also on Instagram, though not extremely active but at least you get to see what’s happening from time to time, so it will be nice if you follow me if you are on instagram. 

Thank you for studying this far. Drop your questions or comments as this will help us also  create better content to answer all your open questions. 



Deep Mindful Strategies to Build Your Small Business

mindful strategies to build small business

After you have started your small business, it is natural to think about the next steps to grow your business. You want to get in enough sales to sustain your operations. How do you go about this in a more sustainable way? In this blog, we will introduce some core ideas which you can use to create steady growth in your business. However, it is important that you understand the core ideas behind our sustainability concepts. 

Embed sustainability as a core pillar to grow your small business

When we talk about sustainability at Joadre, it is not simply about charitable social activities. It is not about good-will sponsorships or giving out some profits for a good cause. All these are good indeed, but they come after the math which is your actual business. 

We encourage you to introduce sustainability as the building blocks of your business. This will give you a great chance to disrupt the domination by larger counterparts in your business sector. 

Product quality and communication

The first area which is very crucial is to re-evaluate your offerings. What you offer as a product and/or service to the customer is very important to your success as a small business. You are more likely to spend less money advertising to customers if you really offer a “necessity”. You will spend even lesser adverts cost when the product is of high quality. Quality is always relative to the price of the product from the customers perspective. If you are not sure about the quality of your product, carry out a simple analysis. Get major counterpart’s product versions or service into your space, get about 3 to 5 potential customers and discuss with them. 

Tapping into acient wisdom for small businesses – evaluate your product

In today’s business mechanics, we would call this type of analysis consumer focus group or competitors analysis. But do not let this bogus expression shock you. Back in the olden days in Africa, before a market day, farmers would interact with their fellow farmers showing them their crops. So many factors affected how the crops turned out to be. It was always very good to heard the suggestions from fellow farmers.

Todays economics makes these fellow farmers now “competitors”. We would rather see them as a group of highly skilled farmers working in coherence with nature to feed a community ecosystem. So it was somehow in everyones interest to evaluate the seasons harvest. Some would go to the priest of the community and make offerings. The process of making offerings demanded that the farmer “sort” out the best-fit of their crops. The “sorting” demanded that the farmer actually spends time inspecting their crops before presenting it for offerings. 

Today, with the complexity of production and globalisation, some business owners can not tell you anything about their product. The origin, usability, durability, material and so on about the product or service they offer. If most materials are not imported, then a “Digital Bot” is responding to customers enquiry. Yes, there is technology to track these interactions but still we are often very disconnected to this essential feedback loop. How ridiculous is that? Literally, the olden days entrepreneurs were very knowledgeable about everything happening around their businesses. From the technical aspects of the trade to the mere taste of the yam. 

Small businesses have a better chance now still!

Nevertheless today, with lots of research and knowledge gathering over the years, business owners now have so many tools like focus groups, tasting events, digital feedback loops, surveys and so on to actually test their existing products. Make use of these if you know how to. The aim of this is to get the direct feedback of potential consumers. As your business grows, you can employ this method from time to time to revise and innovate your product. 

After product revision, what next?

The next most crucial step here is to

  1. optimise if needed and,
  2. communicate the key attractive findings you have.

When you know that  maybe a part of the service is lacking or your counterparts offer better value to the consumers may be due to added service or better material quality, you need to optimise your offer. Judging the quality of the product material should come from a very diverse and deep perspective. 

From the actual quality of ethics under which the product is made to the quality feel for the consumer. If a product is made under very bad conditions, it absorbs the energy of that negative environment. This negativity can become reflected in the finished product itself. If the quality is very bad, you will not sell based on referrals, return and word of mouth from previous customers. You will end up having to invest a huge sum of money into marketing and promotion that leaves you with little or no profit. Is that what you want? 

Use “Transparency” to grow your small business

As a small business owner, you will find yourself being up against a great deal of competition. But your best customers will be the biggest defenders of your business. When customers are emotionally connected to your business, they are more likely to stay with you. They will defend your product or service to others, whether online or in person.

To get your customers more connected, you can employ the profits of transparency to your advantage. Many large companies cannot afford to be transparent in their business chains as it might expose inhuman conditions and/or simply due to the complexity of their structure. But you can, if you have engaged deeply in positive ethics. 

Communicate your positive ethics

Let the customer becomes part of the process. Tell them the origin of the profit. Tell them how it creates value in a larger ecosystem. Building up your backstory and showcase what you stand for. This is one very easy and no-cost method to show your customers your brand’s values and expertise. It also shows customers that you take pride in your work, which can help build authenticity around your brand.

As we evolve, we evolve towards recognising that humanity supersedes all forms of technology and digitisation. We humans want to connect. To stay ahead of your competitors and think about how to build up a human brand around your company as early as possible. 

Consumers seek deep connection

The more you show the human aspects of your business, the deeper you connect. However, there has to be a human aspect to showcase. Bringing humanity to your business might even make you become a thought leader in your business space as it becomes revolutionary. When people admire your work, they want to listen to you. In return, you get to spend less money on promotion. So being sustainable at your core is very vital to establishing your own small business. It is good for you, for your small business and for the ecosystem. 

It can take a long time to establish yourself as a new leader in a saturated space, but what’s important is you’re staying focused on your goals and making an effort to offer your own unique perspective. You’d be surprised at just how many other professionals in your industry can relate to your challenges and successes, and will find your advice, transparency, product quality or stories useful.

We hope that this article offers you deep insight to growing your small business. Stay with us by subscribing to our SME network eBiz Magazine for more sustainable insights to grow your small business. Remember that we are building a movement of deep mindful business owners who want to make our world a better environment. So help us share this article to grow our community. 

Cheers & love as you grow your small business, 

Joadre Editorial team.

Spirituality In Business| Deep Mindfulness For Entrepreneurs.

spirituality in Business through Deep Mindfulness for Entrepreneurs.

How can we transcend into spirituality in our business space? To transcend means to go beyond the status quo, a range or limits constructed by our society. However, these limits get adopted by us as individuals. We as individuals, being functioning members of the society in which we live in create the soceity. By nature, we allow these limits or sets of range to exist. They end up governing our everyday life and very often many feel that something is not right? A  deep sense of fulfillment is absence.

On a global scale millions are suffering, others escaping their misery and a few gallivanting their explorations. Can we transcend through economics? Is spirituality in business one door we can let open? If at this junction, your aim is to find business ideas, then visit our blog on ideas to start. But if you seek to expand as an entrepreneur, continue this read.

The nonsense of today’s institutions vs. Spirituality In Business.

Today, traditional educating systems and institutions are very linear in approach. Many of us assume that economics is a highly intellectual dealing better left for the skilled to master. Spirituality too, we assume, is reserved in orthodox religions meant for the few chosen to contemplate. We let these very important aspects of our lives in the hands of others, some we will never hear of. I too have been guilty of this programming. It is all nonsense as it makes no sense.  We, the individuals in the society practice economics in our day to day life. Practiced in the form of business, trade, entrepreneurship, our professional careers, our purchase, our consumption.

Many of us spend over one third of our days strolling across various economic structures, offering products/services for money or by being the recipient of the products or services. One third of our lives is encouraged to be disconnected from our spiritual being, hence we fall short of bodily efficiency. Must we not rethink and revive deep sincere spirituality within business?

How much do you care about Economics?

Economic activities are now so embedded into out daily routines. As a result, we get disconnected from the actual reason for which we trade, hustle or consume daily. But let me follow the very basic and simple “to go” answer. Why would we respond to the 5am alarm, get dressed and then hurry to work? For many, it is to put food on the table for ourselves and loved ones. To create security around us. In the most basic sense, this is very correct. But if in its most basic sense, the essence is to give us one of our very essential needs, nourishment and security to afford the life we truly seek for or are programmed to seek for, then “Economics” indeed is a very essential part of our life. What do you think? Should we not then integrate spirituality in business strongly into our system?

My spirituality definition of economics

Mechanically, a dictionary would define Economics as a branch of knowledge that is concerned  with production, consumption and transfer of wealth. even in Wikipedia, you can see how its very mechanics and technicalities dominate the centre of this science. From a more human centred perspective, I would rather define economics as a vital part of our human experience that concerns what we create (Give), what we receive (Take) and  the purpose of this give-take interaction in our communities within the natural ecosystem. Looking at economics from this latter definition, what would it mean to you and your business structure? 

Many world religions, at their core, teach this very principle. However, many religious institutions have given into the material agenda. They have therefore, not only failed to practice the very principle upon which they were founded, but also denied us access. Allowing humans to become the commodity. Then promoting this ideology subtly through a linear education to foster and continually feed this construct. I remain optimistic as I have also come to know many sincerely religious people too.

Trade – an elemental activity of humankind. 

In the older days of humankind, our ancestors in Africa would trade by barter. If I had yams from my farm, and someone else from the neighbouring village had great soap making skills, we would meet during a market day and exchange according to the value we bestow on the products. This form of trade expanded into cultures were African traders travelled far and wide, across the Sahara to exchange goods with their mates from far kingdoms.  

African farmers had dozens of rituals to care for the soil, from which the nourishment to produce the healthy yams came from, to the festivals of thanksgivings and offerings after harvest. Even the market days had its own spirituality surrounding it. Indigenous communities know then the importance of spirituality throughout this process.These practices formed and strengthened a spiritual bond and culture between members of a specific community. I do not intend to glorify the past in order to demonise  the present, nor do I attempt to suggest utopic accent times, I simply want us to find a deep source of wisdom to learn from. Spirituality can help you create strong connections even within daily activities that seem to have routinised themselves.  

What does progress mean?

Does progress mean to strip all forms of spirituality for efficiency? It will be like dissecting the human soul from its body to make the body more productive. Actually that’s where we are heading now under the disguise of efficiency and accuracy. We have lost the purpose of the give-take interaction within our global society. Are we forgetting the very BASIC essence of our daily economics, to serve as nourishment for ourselves and our communities? Fact is that millions of people, over 45 million actually live under slavery like condition. Is that progress for our human kind? Millions of children are ill due to malnutrition (malnourishment) like never before. 

The very opposite effect of the basic essence of economics which was to “nourish” us. By the way, malnourishment includes to a very large extent overnutrition. Overnutrition is when we consume excess dietary energy, leading to chronic health issues like obesity. So the extremes of under,- and overnutrition combines to create a testimony that economic progress is currently not favourable to our human kind. Alongside many beautiful souls who have already suggested something similar,  I urge and suggest we rethink our economic approach from micro to macro. Reintegrating human spirituality into every aspect of our human experience with economics is exclusively urgent. 

How do we start to incorporate spirituality in business?

To transcend into  spirituality in business starts by incorporating “compassion and empathy” into your space. Your space begins with you and expands to your business model and work community. Spirituality in business or entrepreneurship is not corporate social responsibility because spirituality is never after the fact. Many get scared of judgement when they hear spirituality, especially in industrialised cities meant to function effectively where the idea of spirituality is regarded as alternative. 

What I am suggesting here for entrepreneurs and professionals, is deeply out of my own experience traveling through the diverse worlds of humanitarian work, activism and business endeavours. I am fast learning that the idea to separate both the spirit and human body for the sake of efficiency is a great mistake of our time. I too, though my foundation is in social entrepreneurship, I too have made it a new journey to deepen my work in spirituality. Thus I have so much, I would like to open up to you as a possible blueprint to guide you when creating your own model for your work.

Spirituality brings balance to business

Spirituality in entrepreneurship or business would mean to revisit our own beliefs about what business and entrepreneurship is and how our humanness connects with it. Our humanness brings the spirituality into the space of economics. We have the abilities in our own individual space to redesign what the status quo is. We have the ability to embrace a deepened holistic process.

When we 1.) become self aware, 2.) learn to calm the noise in your mind, 3.) set our intentions, 4.) harness our inner light, 5.) deprogram from our comfort zone, 6.) learn to exercise compassion, 7.) feel empathy, then channel this accumulated energy into your work space, you for sure can become the fullest entrepreneurs you can be. On this path, we will begin to explore how to practice these and learn how to apply them in our business.

Join us – spirituality in Business through Deep Mindfulness for Entrepreneurs.

If you feel that how you spend over one third of your daily life at work is valuable and you want it to be purpose driven,  then join me as we learn together how to transcend into spirituality in entrepreneurship. I will explore this concept from a very indigenous, obviously African indigeneous approach.  I have created a special newsletter signup for those who specifically want to explore this journey with me. 

Get our Spirituality for Entrepreneurship eJournal

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You will receive a monthly journal about all the steps I am exploring regarding spirituality in business, some good starting points, tips of how to start or transform your already started business into more spiritually grounded businesses, recommendations, special interviews, possibilities to partake in our special research to create better insights for you and invitations to any upcoming zoom or life sessions you can attend. Thank you so much for reading this blog to the end. Remember to share with someone you believe it will help and for our general newsletter, click here to subscribe. 

Cheers with love, 


3 Small Business Grants for Nigerian Entrepreneurs

small business grants in Nigeria

Whenever you ask an entrepreneur what the problem is, the first track they play for you is ‘no money’. Is there truly no money or it’s just something we are used to saying? Well, if it’s in Nigeria, there are truly no enough sources to secure small business grants. The few that are available are usually always competitive, which therefore require the applicants’ unique business idea and positioning. 

Many people are not aware about the available grants for small businesses. So we are dedicating a blog series to show you the different funding opportunities such as diverse small business grants. But in all of this, oftentimes, I have heard entrepreneurs mistaking loans as grants and grants as loans. Before we go-ahead, let us to clear the difference between grant and loan. 

What is a Loan?

A loan is financial capital i.e money borrowed from a financial institution. A loan must be repaid by the business owner, after a specific period of time, with a certain amount as interest. The giver in this case is known as the lender, while the recipient is known as a borrower. Subscribe to our newsletter for more free business education and access information to small business grants and loans.

What is a Grant? 

A grant is that money/fund given to you by the grant giver. The grant giver could be a foundation, the government, business, a company or any other individual. The term”given to you” refers to you either as an individual or a legal person. A Legal person as an organisation such as your business, your NGO, your company and such. Some call it a subsidy. It is awarded to you with no direct expectations of repayment or interest rollover. In simple words, you do not pay back if all circumstances are met. It is not a gift! And there have been many dubious grant receivers who actually take the money and do not deliver. A grant is always coupled with terms to deliver certain results. 

Small business grants are often given for a particular purpose, which could be to cushion the effect of unemployment or encourage innovation, production, and industrialization. Grants are often designed to serve a social purpose to a community. However, the culture of receiving grants can also have a negative impact on the same community it is meant to serve, especially when the entrepreneurial drive solely depends on grant and not on innovation. 

Ignite innovation with small business grants

Grants are very effective for projects that need very intensive building up, projects with very strong humanitarian aspects, projects where the intended customers might not afford the solution immediately or to the full price. But also grants are given to ignite creativity and provide productive resources for innovative development.

It is true that without adequate finance, a business is unlikely to reach its full potential and may as well continue to struggle. Despite the fact that we have more financial institutions willing to offer SMEs loans with exorbitant interest rates most times, we still have government and private individuals willing to help SMEs with an ‘angelic money’. We have put together 3 small business grants  you can access as an entrepreneur.

4SMEs Grant You Can Get As An Entrepreneur
  1. Diamond Bank BET Programme
  2. Tony Elumelu Entrepreneurship Programme (TEEP)
  3. Bank of Industry Grant 
Diamond Bank BET Programme
  • Duration: Annually
  • Amount: 3 million naira
  • Available: 3
  • Giver: private financial institution – Bank.
  • Stage/tape: Seed capital

This is a small business grant initiative aimed at empowering 3 entrepreneurs with a grant of N3,000,000, as a seed capital to support their business. Seed capital means the starting money you will require to begin your idea, just like a seed you plan that later grows into a tree. The Diamond Bank BET programme is suitable as a small business grant also because of the incentives integrated. Amongst all applicants, 50 entrepreneurs are selected in the first stage and then trained for 6 months. This is gold! The training you might receive, also opens possibilities and network to you. After the 6 months business straining, 5 finalists are shortlisted. The subsequent edition of the programme has been streamlined to 3key sectors; Education, Healthcare, and Agriculture.

Tony Elumelu Entrepreneurship Programme (TEEP), small business grant
  • Duration: Annually
  • Amount: 3 million naira
  • Available: 3
  • Giver: private individual.
  • Criteria: 18years and above, citizen of  an African country, business must be profit oriented and based in Africa as well as between 0-3years old.

Tony Elumelu, is a business man with an interest in empowering African entrepreneurs. The Tony Elumelu Entrepreneurship Foundation started in 2015 and aims to create at least a million job opportunities within 10 years. 1000 entrepreneurs from numerous applicants are usually selected after careful review by business experts in the industry. Please note that this grant is highly competitive, you should ensure that you answer all questions truthfully  and completely.

Bank of Industry small business grant
  • Duration: Annually
  • Available:  2 grant schemes
  • Giver: Public institution – government.

Bank of Industry is a public institution with the aim of empowering Nigerian entrepreneurs. They established a program called Youth Entrepreneurship Support (YES). The YES initiative was established to tackle the rate of unemployment in the country, equip young entrepreneurs with relevant skills needed to kick off a business of their own and therefore increase self employment.

To be eligible:

  • You must be a Nigerian citizen
  • Have a substantial business idea. This is actually very small business friendly as you must only have a substantial idea. Still not sure what idea and how to go about finding one? Check our FREE Master class for over 35 business ideas that could be used to apply for small business grants.
  • Must be between the ages of 18-35
  • Have a minimum education qualification of OND
  • All applications will be done online with you submitting relevant identification documents for verification.

The Bank of Industry also has a Graduate Entrepreneurship Fund (GEF) which is meant for serving members of the National Youth Service Corps (NYSC). Candidates are to submit their business ideas, which will then be reviewed by a team of professionals. Selected Corp Members, whose businesses are found marketable and bankable are trained for four weeks and then given between N500,000 and N2,000,000.

Now, let’s face it! No matter what funding approach you will take, you need to have your business idea articulated or even better, written down somewhere. We really advise you to do this. Here is a simple structure that can help you craft out a good business ideas strategy or plan. Also here are other ways to fund your idea. We are going to stay relentless. We will keep releasing blogs and videos training that would help small businesses in Nigeria thrive. So stay connected wither on social media and you can join our SME community here. 

Work Life Balance Vs. Life balance for Entrepreneurs

Work Life Balance Vs. Life balance for Entrepreneurs

Over the past years, the phrase Work life balance has been very prominent in the media. Somehow I found it very hard to understand this phrase and now I know why. It is a thing of perspective. If you live within a culture where “work” is equal to a “pay the bill job” and/or considered an “out of actual life” experience, then yes work life balance becomes a topic. For many, the fact is that they close from their job where there is hardly time to enjoy life and then step into their life seeking ways to enjoy the hours left in the day. This was me and it is exhausting! Check out my video where I explain a bit of this – work life balance video on our Youtube channel.

Work life balance vs. life balance

From my perspective today, I believe if you spend an average of 5 to 8 hours on work or even more for some, then those hours are an active part of one’s life. You cannot separate it out of life and then try to balance it with life. As African entrepreneurs you have to treat your work, your business, your engagement as part of the life in which you exist in its wholeness. If we begin to see it from this perspective, it might be a lot easier to develop a balance within itself – life. 

Living to thrive holistically – life balance.

I hope you get what I attempt to explain. Life in itself has to be treated as a wholesome experience. Working is part of an entrepreneur’s life.  Some people experience just “work” when there is more to our lives than that. Sometimes it is because one has to survive, but life is about thriving. Creating a holistic life is a process and  bear in mind that the process is the goal.  Here are some simple tips I embraced to create a holistic life balance. Firstly as explained above, I needed to develop a new perspective and approach to life itself. Living to thrive holistically. I saw my work as an integral part of the whole, which is life. Do you feel that way about your work? 

Awareness of self as a tool to life balance

How do you feel about your work? I could only integrate activities into the whole that I actually enjoyed doing or that were a necessity to do in order to do those things I enjoyed doing. This meant I had to be aware of 2 things – what I enjoyed and what was necessary!  “Awareness of self” is my number 2 tip. Even till date, I am constantly questioning myself about why I do what I do – is it that I enjoy it or is it necessary. If My answer does not lye on either side, I seriously have to pause! Are you aware about the things you enjoy and the things you have to do to build the ones you enjoy? 

Rest & recover your body, mind and soul

My number 3 step is very practical. We all have the same 24 hours in a day. So if you are supposed to spend a significant part of it recovering through rest and sleep, then rest and sleep is key to having a balanced life, right? This was an aspect I totally ignored in my twenties when it was all about work life balance. You get to feel it after your late thirties or even earlier. I hope you do not though! Every human needs recovery in the form of sleep and rest. Rest can come in the form of meditation, a walk, spirituality or any way you can rest your body, mind and soul, while integrating “sleep” as part of it. So there is so much to life balance which you cannot approach with simple work life balance!

Our body needs sleep to enjoy a state of balance. Scientists have proof of the effect of health and nourishing sleep. Here is a good article that can enlighten you – The Power of Sleep by Brian St. Pierre, MS, R, director of nutrition at the Precision Nutrition institute in Canada. This last tip is very crucial to all others. How do you want to spend the rest of your life? Before we dive into the hundreds of things you could do, one very important thing is to consider those things that you cannot separate from life like nutrition. 

2 months towards a balanced life. 

I will dedicate a full blog series to this because I struggled with weight balance physically for a long time. You see, I said “weight balance”, not losing weight or being overweight. It is also a thing of approach! Not everyone has to lose weight. Sometimes, you might need to gain weight. Often you might need to have the right weight for your body which would encompass more muscle, water, better nutrients and so on.  So it depends. In my case, it was so bad that the doctors diagnosed me pre-diabetic and I felt very tired all the time. It took a 2-months kur using nutrition as the core of my life balance journey to reverse pre-diabetics, improve my cognitive ability and gain consistent energy. For entrepreneurs cognitive ability, energy and physical health is key! So actually, the so-called work life balance was a life balance journey. 

Fuel for your soul!

Nutrition is fuel to our physical body, our mind and our soul. So if you are not aware about the kind of fuel you tank, well then, let’s not get surprised about the state of our body, mind and soul. This does not mean that there are no severe health conditions that affect these states, but it is the exception, believe me and thanks to medical evolvement, there are also solutions in many cases. 

I felt it was extremely helpful to understand the impact of nutrition on one’s fitness and state of mind. This led me to study, practice and get a certificate in Nutrition for health and fitness. So stay ready to get some dose of practical things you can do to stay fit. In upcoming blogs, I will expand on how nutrition can increase your success as an entrepreneur and make my one-week mumpreneur nutrition-fit plan available for download soon. Here is a blog on how beauty is important for entrepreneurs. 

I really want us to start this conversation about our health as African entrepreneurs. I am inviting you to embrace a holistic approach instead of getting carried away with a narrative of work life balance. You have just one life to balance. Be aware about the work activities that make you blossom and those that are necessities to achieve the things that makes you happy. Consider rest and recovery as an integral part of your life. Become open to nutrition that can actually fuel to your body, mind and soul towards achieving that business you desire. If you liked this blog and want to know how nutrition can increase your success as an entrepreneur or when my one-week mumpreneur nutrition-fit plan is available, remember to subscribe to our health newsletter here. Thank you so much for reading to the end, connect on Instagram too. Love ya!



How To Start A Business In Nigeria. Pt 3

start a business in Nigeria with ease

We are rounding up this series on how to start a business in Nigeria. We released the first two blogs part 1 and part 2 earlier this month. In this last part, we will cover more legal stuff like tax registration, permits and documentations.

Enrol your Business under Federal Inland Revenue Service

It is important to enrol your business under Federal Inland Revenue Service after registering your business with Corporate Affair Commission. This will enable you receive a Tax Identification Number (TIN) which you will use to open a corporate bank account. There are many people that feel like getting registered to have a tax number is a waste of time, especially in an economical environment like Nigeria. I feel you! What are the benefits? Why go through this stress just to start a business in Nigeria?

Develop credibility and track record

But hey, do you not want to grow your business? Do you not want to one day be competitive in your industry? Ok, look at it this way, simply for credibility sake developing a track record is key! I remember when we needed to get some partners on board for our business. We were actually required us to show a proof of tax payment for the last 3 years. Bam! So if we have not done it, we would have been all stressed up trying to figure this out. The thing about tax is that, if you do not make enough profits, you do not pay tax. But well, we want you to make well enough profits to be able to pay tax, right? So do not shy away registering your business.  

Open a Business Account to start a business in Nigeria

When you have enrolled your business at FIRS, you will receive a tax number. This is what you can now use to open a bank account at a bank of your choice. All these structures are to give your business credibility, both for investors and consumers. Consider below a list of requirements to open a business bank account to start a business in Nigeria, specifically Zenith Bank. You can always contact your bank of choice to get the current requirements. 

  • Duly filled and signed Account Opening Form
  • Two (2) Specimen Signature Cards
  • Two (2) independent and satisfactory references
  • Two (2) recent and clear passport size photographs of each signatory
  • Form of Identification of Signatories
  • Certificate of Registration (originals to be sighted)
  • Form of Application for Registration (Certified as True Copy by CAC and originals to be sighted)
  • Photocopy of Public Utility Receipt (original sighted)
  • Tax Identification Number
  • Mandatory Initial Deposit
  • Visitation Report (Residential and Official)
  • Risk assessment Form
  • Additional KYC Form
Obtain Necessary services, documentations and Permits/Licenses

This is dependent on the nature of business you are interested in but it is important to carry out research to know if there is a regulatory body for the business. Take Food Canteen for instance, there is an association body that you must pay some sort of levy to. Also Road Transport requires inter or intra-state permit from National Union of Road Transport Workers. Subscribe to our newsletter for more details regarding permits in the future. You might need further permit or certification from entities like NAFDAC who regulate food, cosmetics and drugs. These are just a few of the regulatory bodies you might want to consider when you want to start a business in Nigeria. We are happy to connect you with our recommended legal support agency if you decide to embark on this journey.

Create a Customer Care system for your Business

System is structure. Structure helps grow a business idea! Developing a customer care system helps to increase your customers’ satisfaction. Customer care is an important element of many successful businesses, not only because you make the paying customer happy but also to gather enough information on how to further build your business. In our upcoming Joadre Business Vlog series season 2 starting April 2021 on our JoadreTV page, we would address how important it is to gather information and how to go about this. Not to miss out make sure you have subscribed to our newsletter. Also, in a previous blog, we talked more about how to protect your business ideas using great customer care – read the blog here. I also recommend you read this blog if your next thought now is How to get Clients for your Business

Document your Business Operation

It is important to print and have a track of invoices, have a customer agreement drafted, terms and policy for the business operation. You probably wouldn’t know the importance of this until you are pitching to an investor or an employee leaves your team and you are left to find yourself, if you lack proper documentation, you may find yourself starting from the scratch or totally lost. Documentation would protect your integrity as a business  both in the face of investor and client, therefore instilling confidence in your brand.

So that was it this week. I hope we have been able to give you some more information about how to start a business in Nigeria. Remember it is a 3 part blog and you can go read the complete series to learn more. If you have questions or comments, use the section provided beneath to drop them. We look forward to reading from you. 



2 Ways to Protect Your Idea | How Best Business Evolve

Protect your idea with innovation

When you launch a company in an area that has an intense level of competition, it can be difficult to stand out. But also it can mean you have found a profitable space with a lot of potential. Your major battle here as a small business startup will be to stand out and protect the very ideas that make you unique. You maybe came up with a great twist or idea and you want to keep it yours for as long as possible. 

In this blog, I will share some very unconventional ways to protect your idea that is beyond the traditional legal procedures like trademark, copyright, patent, licence ownership and such. You might already be familiar with these but if you are not, drop a comment beneath this blog. We are happy to publish a future blog that introduces everything legal to protect your ideas . 

Protect your ideas from those ideas-stranded competitors!

When there are players both big and small, it validates your industry. Even though it is important to keep an eye on the bigger companies, they usually take longer to develop and execute new ideas, It is the startups that actually are the threats, as they are much more agile and can pivot rapidly to keep up with the latest trends and customer demands.The truth is when you have a good business idea in a profitable space, copycat competitors are going to emerge and try to imitate your ideas. Seriously, great ideas that are profitable for business are not easy to come by anymore. It is all almost said and done today! Fortunately, there are many ways to stay ahead of your competitors and protect your ideas in the long run. Now that said, lets dive into these very 2 smooth and low-cost strategies you can apply now.

  • customer Service and,
  • innovation!
How great customer Service can protect your idea

If you’re operating a business in a crowded field, one of the best ways to make your company stand out from the copycats and the bigger companies is through excellent customer service and responsiveness. Look, you might wonder how customer service is actually related to protecting our idea. All you want is that nobody steals your idea. But think about it this way – why not want to milk your ideas as much as possible that people give up trying to steal it. Ideas can be easily replicated. Even when they are legitimately protected by law, someone can create something else that taps into the same consumer base. 

Their solution similar to yours will tap and target exactly the same consumer desire you are exploring with your products or solution. In this case, the battle is not legally protecting your idea, the battle is of excellence! Basically consumers have the choice to have diverse services offered to them, don’t they? Why should they choose you if someone else cares better about them – at least that person shows them that through great customer service?

Yes explore the different channels but be wise!

Instilling a focus on excellent customer service from the early days will help ensure that your team maintains this focus as your business grows. The key to standing out as a startup can come down to simply behaving like a large-scale company and adopting a similar, large-scale mindset when it comes to customer service.

Offer customer service through the various channels that your customers use—it can be live chat, social media, or a mix of options—and your customers will notice. Getting back to any customer inquiries as quickly as possible is also imperative. You don’t always have to have an answer right away, but acknowledging that you’re working on a solution will go a long way. It will tell when the time comes for customers to judge their interactions with your startup via testimonials or reviews. 

And yes, as a small business you might have a very full plate to deal with alone, so you might not be equipped to deal with all customers 24/7. Set business hours (even on your social media platform) that are also friendly to your lifestyle. If a customer sees that you are closed, they do not expect a response immediately. There is nothing worse than saying open 24/7 and then one gets only an automated “we will get back” response.

Protect your idea through continuous innovation

An Accenture study revealed that 93% of executives believe the long-term success of their organization depends on the company’s ability to develop new ideas. You see again why “ideas” are key”! The major key to the success of any business is its ability to keep its products and services fresh. In other words, you must be innovating all the time. In a vast sea of competition, the companies that do best are ones that constantly identify new opportunities. What is innovation? Wikipedia explains it like this –  “carrying out new combinations”. I choose this part “combination” because you must not alway reinvent to innovate!

To be innovative doesn’t mean that every idea must be major or totally new.

When your company can make small changes to your product and service on an ongoing basis, you’ll have a better chance of securing your spot in the marketplace. When you twist something small, it is not about the scale of the innovation but about how you showcase this change. You can communicate this tinny innovation with a grand gesture and as a ground breaking development simply because it means a whole lot to you and to the customers who will profit from it. It is often about how you communicate the tiny steps, accomplishments, innovations and experiences in your business. 

Where should you start your innovation

Let your innovation be value driven, efficient and cost wise. Think first about the customers, the people you serve. What else can you add, remove, combine, introduce that would make the service better for the customer? Let these questions drive your wild ideas. When the market place is busy fighting idea legal battles, you are creating new ones. Isn’t this excellen? So in future blogs, I will share deep business insights and tips on how to craft solid business cases, revenu models and actually take your business to a global stage. Stay with me by subscribing to my blog – subscribe to our newsletter.  If you have questions or feedback, use the comment section beneath. Follow us on social media and thank you for reading to the end. 



How To Start A Business In Nigeria. Pt 2

start a business in Nigeria step by step

In a previous blog, part 1 of this “how to start a business in Nigeria” series, we explored 3 major deal breakers. In this part two, we will explore just 2 points beneath which is extremely important when you want to start a business in this country. I have seen way too many people rush out on their venture without actually having this figured out. Well, if you have decided to become a  boss of your own, wait a minute o, here are 2 more steps you must take.

Be Ready For The Market to Start A Business In Nigeria

Ok, many of you believe you already have a product. Sorry to let you know that often what you feel is a product to sell might just not interest anyone. Maybe one person or that your best friend or church member will be so nice to buy now. But in the real market out there, nobody wants to buy. So when you start off by selling 4 pieces and you are excited thinking that there is a market for that product/Service, because those loyal friends bought, you invest more money and then end up sitting on top of lots of products wasting away. This happens because most business people have not taken the pain to get their product ready for the market. Are you offering something someone actually wants to buy?

Is there demand? Is it solving a real problem? 

What version sells well? Which customer will buy? What are they ready to pay for? Have you mastered all you need to stock that product? If you produce, do you have a steady supply of raw materials? Is the quality better than the one in the market? And lastly, the golden question – What makes that your product/service better than what is already in the market? So these are things you must figure out now. I mean answer all these questions sincerely before you start a business in Nigeria.

Incorporate/Register your Business

In Nigeria, you don’t necessarily need a lawyer to register your business name, but you sure need ‘an article of association’ if you are registering a company. However to determine which you need, you must know that we have

  • Sole proprietorship: Only you in business
  • Partnership: it means you’d be having more than one partner in the business
  • Corporation: If you want to separate your personal liability from that of your company.

Ok this is where legal advice is often good. But as a small business owner, you might just start with a business name like setup.

  • You must decide on which ownership structure or what I call legal structure/model you want for your business
  • Come up with at least four names for your business and visit the Corporate Affairs Commission website to confirm if it had not been taken by another business owner. Click here to check now. This would cost you an average of N623 
  • Pay all the required fees specified by the commission. For Business name/Proprietorship, you should be paying between N12000-N15000. While corporations and others would cost you an average of N30,000. You should get your certificate within 14days
  • Form CAC1.1
  • Memorandum and Article of Association
  • Proficiency Certificate
  • Form of Identification for Director/Secretary
  • Evidence of Payment to CAC
  • Stamp duty Certificate

Please note that without registering your business, you’d always find it difficult to access loans and grants either from public or private bodies. No investor or borrower would give you funds without you providing registration documents for verification of authenticity. If you have done this and your issues are with capital, find out How to succeed without social capital a.k.a Connections

Here is the full list from our previous blog – Step by step to start a business in Nigeria 
  1. Have A Rich Business Idea – 3 Business Idea to Start With 100k or Less
  2. Develop a Working Business Plan – Have problems implementing your plenty ideas? Read – become successful. 
  3. Choose a Strategic Location
  4. Have Your Product/Service Ready For The Market
  5. Incorporate/Register your Business
  6. Enrol your Business under Federal Inland Revenue Service 
  7. Open a Business Bank Account
  8. Obtain Necessary Permits/Licenses
  9. Promote your Business both offline and Online
  10. Offer Quality Product/Service Proficient
  11. Control Your Process

Like I said, let’s take this small small thing. Inour last part of this series, we will explore the remaining points briefly. Make sure to subscribe to our newsletter to know when we post the other parts.  If you have questions, use our chat box beneath. Remember to subscribe to our newsletter for updates. Follow us on social media. 



How To Start A Business In Nigeria. Pt 1

start a business in Nigeria

Salary is what your employers pay you to forget your dream is what we hear thrown around every time nowadays, well, whether this is true or not, that’s an argument for another day. But whether you have just quit your 9-5job or a fresh graduate trying to start a business in Nigeria, I want to share some basic procedures to start a business in Nigeria. Ride with me as I take you on a step to step approach.

These questions, what business do you want to start? Where do you want to locate the business? How much do you need? How do I go about it? And so many other questions, must have been wrestling for answers in your mind.

Step by step to start a business in Nigeria

Well, if you have decided to become a  boss of your own, below are highlights of steps you must take.  

  1. Have A Rich Business Idea
  2. Develop a Working Business Plan
  3. Choose a Strategic Location
  4. Have Your Product/Service Ready For The Market
  5. Incorporate/Register your Business
  6. Enrol your Business under Federal Inland Revenue Service 
  7. Open a Business Bank Account
  8. Obtain Necessary Permits/Licenses
  9. Promote your Business both offline and Online
  10. Offer Quality Product/Service Proficient
  11. Control Your Process

In this part one, we will explore just 3 points above. Make sure to subscribe to our newsletter to know when we post the other parts. 

A Rich Business Idea

You must be wondering why I wrote ‘rich’, you’d be shocked when you hear the reason why some people want to start a business, after a 5 mins chat with them you’d discover that it’s a malnourished business idea, suffering from kwashiorkor. A good business idea must profer solution, either inform of gratification, or any other human daily experience/need. A pub for instance, provides a social engagement space for people, where they get to eat, drink, socialize, network etc. This previous blog has got some juice for you, 3 Business Idea to Start With 100k or Less

Develop a Working Business Plan

To start a business in Nigeria, you need a working plan! By ‘working’, I mean it doesn’t have to be the final business plan. Create some sort of map for your business that would give you smooth navigation. Your business plan would help you realize what value your product or service adds to target consumers, its sustainability, how you can generate or raise capital, how to create healthy revenue to grow the business and probably even expand at the end of the day. Too many people have “Ideas”, and the ideas plenty! But it is all talk. No plan on how to implement. Here is our last blog handling the issue of implementation – become successful. 

Choose a Strategic Location

The importance of location can’t be overemphasized in business. Don’t go and rent a space basically because it’s cheap, big or fancy. Look, we actually recommend you to have a selling product or service first before renting a space, except you are the production/manufacturing business that can’t be done from home. Remember a space is fixed cost, so if you sell you do not sell, you go pay rent, light bill, water bills security fees etc. 

Now, if you have to rent, check its proximity to your target consumers. How regular there is light, otherwise fuel and generation cost must be factored into your budget. A pub for instance should be in an area with socialites. You don’t want to open your pub in an area with an open and closing hour restriction.

Like I said, let’s take this small small thing. In part 2 on how to start a business in Nigeria, we will explore Products/Services ready for market and  Business incorporation. If you have questions, use our chat box beneath. Remember to subscribe to our newsletter for updates. Follow us on social media. 



Become successful! Try this simple master technique.

how to become successful

One thing you ought to realize is that the most successful people didn’t get to where they are by accident; they had a plan that they implemented.  In this blog, I want to expose you to a simple technique that would make you become successful – Implementation. 

What is implementation?

Implementation is the process you take to put a plan or idea into effect. Which means you actually do the work. Implementation is the opposite of talking and imargining. To become successful you must take actual steps that are aligned with the results you want to achieve. Executing a plan that will lead to success comes from the small daily goals you’ve already set for yourself. These daily goals sum up to become your success. 

Ideas alone will not make you successful. 

Take the trees and chairs example. Trees are natural resources, just like the minerals, gold, crude oil and all of those things we did not create ourselves. If you have them in abundance does not guarantee that you will be able to create a good life for yourself and your community. If you believe in God as the supreme being, then this is for you. We can agree that God made the trees not chairs. 

Which servant will your emulate?

This brings to mind the parable of the 10 talents in the bible –  a master gave all his servants varying amounts of talents and travelled, the other servants maximized their own potentials and turned profits while the last servant  buried his, so that he ended up being cast out. Which of these servants would you emulate? You have an opportunity now to identify your talents (those skills you are born with or that comes natural to you) and the chance to gain new skills. With these skills you can tap into the extraordinary environment you find yourself. 

Free yourself from excuses and take the dem responsibility!

The environment you find yourself in might katapult you into an autopilot state where you find excuses and hold the “environment” responsible for your predicaments. You have to actively check yourself and free yourself from the automated excuses popping up everytime. Learn to take responsibility as much as possible, even when you feel it is not your responsibility. The simple practice of taking responsibility ignites your ability to take action. 

Journal your ideas to create a visual documentation!

When you find yourself burning with one idea, first things first. Write it down. This is called journaling. It is an ancient technique of freeing yourself from the burden of nursing a particular idea. When you carry an idea for too long, it evaporates to give space for another fresh idea. The old idea is neglected. If care is not taken, the fresh idea will suffer the same predicament the old one did. To avoid curating your own idea graveyard, you must write out your idea. When you do so, you now have a visual documentation of the idea. 

Explore the backwards goal technique to become successful. 

You can use the backwards goal technique to know what next to do. This is the stage where I would ask you to work on a plan or strategy document for that idea. If it is a business, check our plan structure in a previous blog to learn more. 

When you outline the steps or milestones from the idea to where you are right now, you will see a million things you have to actually do to make this real. Start with the next logical milestone of that list. In future blogs, I will expand on this implementation technique more. 

Ley takeaway on how to become successful

Not to miss out, make sure to subscribe to our newsletter to know when we post the next blog on this matter. Meanwhile, let’s summarise some key takeaways; In order to activate success you need to take advantage of every opportunity and natural gift that you have – and at times you may need to go and learn a skill or two. Journal your idea and work backwards identifying the milestones you need to get from where you are to the journalled idea. Start with the next step of your milestone. I hope you liked this piece of inspiration. It’s 2021 and we should be creating more successful businesses. Remember to follow me on Instagram and visit our media page to watch some of our free business training videos. 



NOK culture and their sculptures

NOK culture and their sculptures

Probably you have heard of the Nok culture, or not. Around 500BC, clay heads were found by archeologists among many other sculptures. Made out of terracotta or heated clay in precision, historians could quickly observe the sophistication of the Nok people. But who were the Nok people? Who are they today? Does their history and culture still exist? But these sculptures found, what was their purpose? Popular speculations are that maybe they were grave markers, ancestral portrayal, ornaments, but no one knows their major functions. One thing for sure is that they are very expensive in today’s art market.

Where are the NOKs today?

The Nok culture (or Nok civilization) is an early Iron Age population whose material remains are named after the Ham village of Nok in Kaduna State of Nigeria, where their terracotta sculptures were first discovered around the 1920ties, Wikipedia. According to historians, the Nok people at some point stayed in the now known Plateau state, particularly, Jos. 

Another Nok artefact was later found by a clerk in 1943, popular opinions suggest that he took it to scare animals away from his farm, until a British Administrative Officer named Bernard Faggi, who also was a student of archeology saw it and expressed his admiration for the art and took a guess of its worth.

The most popular or noticeable feature of Nok Culture is that they are naturalistic, detailed, well defined and carefully stylized. Most of the works found reveal the depiction of human heads with abundant jewelry, hairstyles and multiple postures, and this is the only evidence that is available to give us a mental picture of the kind of life the Nok people must have lived.

The peak point for the Nok Culture is the discovery of iron and its use, which they did by heating rock and melting iron. This discovery on its own must have contributed to their technological advancement and it further projects the level of sophistication they must have achieved with such power in all spheres of their daily life, which includes farming and even weaponry.

Heavy Looting of Nok Artefacts in 1970s

Since the 1970s, Nok terracotta figures have been heavily looted. Even larger-scale looting commenced in the Nok cultural area in 1994, and by 1995 two main local traders emerged.  In the 1970s, numerous Nok Artefacts were looted from Nigeria by both local and international scavengers, some were smuggled, while others were illegally purchased. This prompted the Nigerian government to add another acronym to the already available ones. The government named it National Commission for Museum and Monuments(NCMM), backing it with what’s known as Decree 77, which prevents illegal and unauthorized digging, buying and selling of national antiques.

Then came the French thief!

However, as at 2005, the commission recorded that 90% of these artefacts have been looted and over 1000copies have been illegally smuggled in and outside the country. If you’d like to know more about Nigerian or African history, kindly click on the subscribe button. In February 2013, Daily Trust reported that the Nigerian Ministry of Tourism, Culture, and National Orientation repossessed five Nok statuettes looted by a French thief in August 2010. The pieces had been seized by French customs agents and were repatriated following a Nigerian Government Directive. 

High sought after art

Today, the terracotta sculptures are very highly sought after on the international art market, and so artifacts continue to be dug up without documentation of the contexts in which they were buried. A lack of extensive archaeological study has also severely limited our understanding of the Nok cultures. As we explore more about Africa’s history, traditions, treasures, indigenours intelligence and belief system, we would like to invite you to join us explore. Subscribe to our newsletter for details and follow us on our social media channels. 



Start a business in 2021. Is it still possible?

Learn to start a business in 2021

2021 is  definitely a year that many of us were eager to enter simply because of the pandemic that overwhelmed 2020. With the global economic crisis and the irregular shutdown, work-life restrictions, one might become worried whether to start a business or not this year. What if there is one shutdown after the other?  Would I have enough customers? These are legitimate questions. In this blog, I want to show you the opportunities you will have in 2021 and how to take advantage of these opportunities. 

Focus on life’s essentials to start a business. 

Look at it this way, even in the pandemic, there were some businesses that still kept running. They just had to otherwise nothing will work, people will die even more and there will be kaos. It’s exactly in these sectors you should consider to start a business this year. These are vital businesses offering products and services that everyone must consume. 

Food and agricultural produce is a must. Water supply and sanitation is a must. Health care, shelter and education is a must. Grocery and clothing to an extent is a must. Entertainment became a must. Effective logistics as well became even more necessary. I can continue listing some sectors that somehow will continue despite any restrictions but for this purpose of this blog, let’s focus on these 3 essential sectors – food, health and education. 

Start a business in the food sector

Now let’s go beyond the traditional food business thinking. Within this industry you can focus on a different niche. From cultivation of agricultural produce to preparing the food for the customer. And in between there are so many services that can create a business. But let’s look into a low cost startup that is pandemic proof. Because people will eat and if they were to grow the home-office concepts, many would rather want healthy food delivered to their homes, maybe even bulk cooking, you can professionalise your offers. 

You can provide working class professionals with top notch healthy soups, stews, accompanying produce like rice, yam and deliver once or multiple times a week to their homes.  All you need to start this is your kitchen, some good delivery boxes, advertising and investment in the major food stuff. If you are smart, you actually create a platform where your customers can order and pay in advance, so you have the needed cash to source food stuff. 

Starting off in the health sector

Health is so essential to human existence that people are willing to consume health services that can support a healthier life for them. In Nigeria, there is a scarcity of doctors not to talk to therapists. Why not think of developing a platform where doctors, pharmacist can attend to clients online using video conferencing, telephone calls and such? It might sound way too big to do, but believe me, it is possible. 

Always start with a business strategy and plan out what you will require. When you do this, you will see that it is possible. You can earn from the consultations commission, you can begin to deliver the medications if you partner with a delivery company, you can also sell healthy supplements on your platform. 

Education sector is key!

Even without a shutdown, remember the continuous school strikes that happen? Students would need to learn. Teachers would need to find new ways to teach their students. Also the curriculums need to be updated. There are very many ways to start off here. One of the low cost alternatives is to develop a network of teachers and professors or tutors who you can dispatch to teach students through your platform. Many children from the upper middle class families focused on online teaching during lockdowns. On the other side, many platforms they used were foreign platforms. So what are you waiting for? You can start the next Nigerian/African platform. 

A quick twist for 2021

Because this is our first blog this year, I want to use this opportunity to remind you that “GRATITUDE” is key for our journey this year. If we want to look into all the bad and shocking experiences from 2020, then be rest assured 2020 had much to offer. From pandemic to recessions in many countries, to us losing Boseman Chadwick to cancer and George Floyd to police brutality in the US. Then #endsars peaceful protest disbanded by the Nigerian army in brutal violence causing loss of lives. The refugee camp on fire in Moria, Greece leaving 13000 without shelter.  Trust me, I can continue listing. However, if you read this post, then you are among those who made it to 2021. 

Stop surviving. Live life and start a business!

Let’s try to get from surviving to living our lives once more to the fullest. One from many secret tools I know that always work is practicing gratitude. No matter who you are, what you experienced and what your fears might be. When you find just one simple, yet significant experience to be grateful for, it seems the sun is shining down on you again. Very often I see that people complain about the funds to start their business, but there are ways to start a low capital business. Check my blog on how to start a low capital business to enlighten yourself. And if you are still looking for more ideas, you sure should read our blog on 12 online businesses students can start now in Nigeria. 

I hope you liked this blog opening our year. To stay connected, remember to subscribe to our newsletter. For quick content, watch some of our youtube videos on our Tv page. Follow me on our social media handles. I wish you a strong, prosperous and fulfilling year. 



3 Business Ideas To Start With 100K Or Less

Business ideas to start with 100k

Oh you have just graduated, waoh! Congratulations. You even finished with a first class grade. Sweet! Getting a job shouldn’t be difficult for sure. However, keep reading as I share these 3 business ideas to start with 100k or less.

First job interview, they told you they would get back to you. Okay, unto the next one, Ahhh Ahhh!! They are still saying they would get back to you. Now you have become a regular attendee with a special certificate in JobHuntology. Nigeria is on a daily basis upgrading its method to frustrate your dream.

Here are 3 Businesses to start with 100k.

‘Omooooooo times ten thousand million’ is now your matching song.

You have nearly given up or already have. What if I told you that there are business ideas you can start with 100k. If you are like me, you might even spend nothing or less than that, and I’m not speaking aspire to perspire to maguire and not to expire gibberish here. I am talking about real life hacks. I’m sure you are eager to know already. “Calmmmm down” I have got you.

  1. Nylon and PaperBags Branding
  2. Car Dealership
  3. Retailing second-hand clothes

Nylon and PaperBags Branding. 

Do you know that you don’t even need money to start this business, to start this business, all you need is to collaborate with a local printer, who has a knowledge of screen printing. You’d negotiate with him/her the particular amount that would favour both of you, after which you could then conclude how much you want to be selling your own nylon. You must also equip yourself with the basic knowledge of graphic design or you could always pay a third-party to do it for you.

As I have said earlier, you don’t need money to start this business, all you need is the gut to market yourself to people. The cheat is, this business is usually done with customer’s deposit, so you won’t even be spending your money.

But with 100k OMG! You would be flying and the journey would be faster. The money would ease your marketing effort, you’d be able to run online ads to float your product to potential customers. 100k would also afford you the opportunity to procure materials in bulk, which will reduce your cost of production, thereby increasing your profit. Do you need an office space/shop? oh no! maybe later.

See marketing differently so that you do not waste your money. Know who you will market to first so that you actually know what marketing ideas you will use. 

Car Dealership

You must have seen some of your friends uploading car pictures on their whatsapp status or instagram page. I am sure you are familiar with the following phrases: ‘Serious Buyers Only’ ‘DM for Price’ Anytime you see this, I am sure you’re always wondering where some of these peeps got money to be selling cars, or you even feel, ohhhhhhh these guys are stinkingly rich, because you feel that only rich people sell cars. My friend, come off it!

What if I told you that these peeps spent less than 100k to start this business, and all they spent on are Social Media ads, Business Cards and internet data. You’re shocked or thinking that how is that even possible. This is like one of the easiest out of the 3business ideas you can start with 100k. Okay let me break it down and show you how it is even possible.

What your peeps did was to network with a registered seller, negotiate a cut/percentage for sales coming from them. This percentage sometimes could be as high as 10%, and we are talking about cars here! you know how much 10% could be. For instance, let’s say a car was sold for 2million naira, that means you would be getting a whooping N200,000. Just like that, and how much did you spend, maybe N1000 on data subscription to regularly update your page and generate leads. Oh and an initial investment in social media ads and business cards, of which money you’d make back in a jiffy. Remember though that only uploading to whatsapp might not seal the deal alone. Buyers would want to see the car, so be ready to showcase it. Also take your own good picture for WhatsApp because often dealers will let multiple people like you market.  

Second hand clothes

Okay let me remind you of the basic human needs in case you have forgotten; food, clothing, and shelter. Need oooo! Not even ‘want’. That’s to tell you that humans would always need clothes. What then do you do with this knowledge?

Do you know that for as low as 100k, you can start a Second hand clothes sales business. Here is how to go about it. 

Take your 100k for the business, remove a token for Mannequin for product display, a token for white material to create a white backdrop, if you don’t already have one. Take a good percentage out of this cash to a popular market in Lagos, popularly known as ‘Katangoa’ a.k.a ‘Super’. This market is the republic of second hand clothes. For your first attempt, please don’t carry ‘bail’ as it’s popularly known. Rather select the clothes you can see will sell fast. Subsequently, you could then progress to carrying bail, after you must have understood the business and equipped yourself with the Street-OT for ‘Okirika’

The interesting thing is right from your facebook.com page or whatsapp, you can start promoting your products, and did I tell you, this business has up to 200% profit capacity depending on your ability to hassle and sell. 

Now, if you are excited about this, check out my earlier blog 12 online business for students in Nigeria and if you would like more contents like this, kindly click on the subscribe button at joadre.com

Education resource center – Be a JoadreTV Creator!

education resource center

The consequential shutdown of the pandemic has taught us one major lesson – we have to create up-to-date structures that allow us to give people the best opportunities. This is why we launched our new project with JoadreTV which is an education resource center. Joadre TV, to be officially launched in January 2021, offers young adults access to learn useful skills to build a business and life that they love. Often school forgets to actually teach us what we would need out there in the real world. 

Notwithstanding the inefficiency of our educational structure in Nigeria, we know that there are thousands of dedicated teachers, mentors, professors, motivational coaches, instructors, thematic influencers, entrepreneurs, lecturers and educators out there ready to share with a community of students. We encourage you all to partner with us to become a Joadre creator. In this blog, I want to share the basic information you need to know to become a JoadreTv creator. My team and I want to take this content, wisdom, knowledge, make it exciting, package it to be consumable and offer it to a large audience, because with education, we can awaken the consciousness of our generation.

Learning in Nigeria can be fun with our education resource center

A JoadreTV creator works with our team to design extraordinary tutorials and training content, packaged in a sophisticated streaming style to give our subscribers an interesting experience. Learning must not be boring and hell yes, it can be entertaining. On our platform, subscribers enjoy your content at their own pace and tailored to their current area of interest or need. Our tutorials are specifically designed to promote entrepreneurship engagements of our target subscribers. Entrepreneurship starts with a mindset, continues through personal development and consistent development of the actual technical skills required for the sector. 

Make a difference and enjoy the rewards

Every content we publish gives you revenues as we pay you off for the content we approve. But that’s not the most exciting part. People from all over Africa can tap into the knowledge you share on our education resource center. You expand your student base to online students who might never have the opportunity to take your class or learn directly from you. You concretely help newbies build the life they desire. 

If you want to become a JoadreTv creator, send us your expose using our contact form. Please include “JoadreTV content suggestion” as a subject. An expose captures the essence of your content, so kindly use the text message section to tell us about you and what the content is about including why people should learn it. It should be short and precise. Based on what we read, we will contact you. After we give you a deal to create content, you can begin. 

We look forward to working together. Remember to follow us on Instagram, Facebook and Youtube. Subscribe to our newsletter for updates. If you want to know more about online business opportunities or online jobs, you can also read our blog on 12 online business ideas for students.



Beauty | An Inevitable Asset For Entrepreneurs

the inner beauty beyond the eye with itohan Adesina

Some say beauty is in the eyes of the beholder. Meaning anyone seeing a thing can judge it beautiful or not! Isn’t that interesting? Judging by the Oxford dictionary which defines beauty as “a combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight” or even by Wikipedia which says just the same as Oxford, it seems almost not possible to attain that standard. As the first question then is, who sets the standards?

Clock tick and it fades!

However, one thing that is common here is that the eye (sight) is a factor where beauty is concerned. But this is the outer beauty. As the biological clock of a man or woman ticks, the outer beauty fades away. I have good news! There is another dimension to beauty and yes, you must have heard this a million times. sorry I inevitably have to repeat it because it is so powerful – The inner beauty of you. 

The beauty that goes beyond the eye.

The inner beauty. It is about having a beautiful mind, heart and pretty soul. Inner beauty comprises of your mentality, physical power and spiritual strength. Mentality in deed is key as it affects your physical power and spiritual strength. All interconnected. There are many ways to look at inner beauty from how a person thinks (mindset or mentality) and the state of health of a person to the quality of soul of that person. I know it sounds wired to even attempt to define the quality of a persons soul. 

These are just a few qualities your inner beauty could have.
  • Kindness: having or showing a friendly, generous, and considerate nature
  • Gentleness: the quality of being kind, tender, or mild-mannered.
  • Modesty: the quality or state of being unassuming in the estimation of one’s abilities.
  • Purity: freedom from adulteration or contamination. Especially when talking about the heart.
  • Generosity: the quality of being kind and generous.
  • Humility: the quality of having a modest or low view of one’s importance.
  • Honesty: the quality of being honest i.e free of deceit; truthful and sincere.
  • Confidence: a feeling of self-assurance arising from an appreciation of one’s own abilities or qualities.

The inner beauty has a great impact on the outer beauty. The way a person thinks reflects on the outside through character. A person filled with positivity towards life would definitely have that outward glow. But as an entrepreneur, working to develop your inner beauty is crucial to the success of your ventures. Why? read the qualities around the inner beauty and then tell me if applying these to your customer service, to your team building to your partnership network would not attract more revenues.

How inner beauty can earn you more revenues.

When you bounce confidently into that meeting, you are sure to get what you want. Particularly a person who is self confident has an aura of positivity amplifying whatever the outward appearance is.  If you show modesty and kindness towards your employees, you are sure to keep them inspired. Say you handle the delicate conversations with your customers with gentleness and humility, you are sure to have a higher retention rate. Honesty will make your partner always entrust their deals with you. So you see, I am not only encouraging you now to begin this self work but also to know that it will pay off, even in cash. I would encourage you to enrol for this free master class “DEBUNK” where you can begin to work on some of these qualities.

The state of health of a person is also a factor that affects one’s beauty from the inside out. A healthy person glows! So true beauty is having the inner and outer beauty. It is advisable to spend more resources in grooming one’s inner beauty because this is what can stand the test of time. As a business analyst I have seen way too much people invest in the outwards, though important, but I encourage you now to invest just as much in that inwards beauty of yours. Hope you liked this article? If you did please keep sharing so that we can impact more lives together.

And do not forget to follow us on instagram, Facebook, YouTube and also subscribe to my vlog playlist – Fix My Biz With IT.



3 Low Capital Business Ideas for Nigeria | New Potential

Low capital business ideas with less than 100k in Nigeria

In this blog I want to introduce you to 3 top pandemic proof low capital business ideas you can start now. I will list the 3 business opportunities and then explain briefly. A full follow-through on how to start these low capital business ideas is coming soon on our business media platform here as webinars, in our eBiz journal and as online courses. We would also be looking into mentoring a very few start-ups and investing money into their ideas as we progress with this business journey together. 

Potential opportunities from the pandemic lessons

Seriously we can choose to only see this global health crisis and pandemic shutdown as a threat. Or we can begin to think of how to become more innovative towards our own African future. With or without a pandemic, Nigeria must begin to take seriously improving citizens access to health services, education and to better logistics. Small businesses are in a great position right now to leverage on this. 

Why are low capital business ideas needed now?

Look at the #endsars protest that started in October in Nigeria. It is not only police brutality that motivated the protest, but also the hard reality many face today in the  country. So many people have great ambitions but do not see any opportunity or chance to achieve them. There are also others whose ambition it is to become successful but actually do not know how or in what. It is not their fault. 

If you live in an environment where innovation, especially digital innovation is at its minimum, meaning just social media consumption, what innovative solutions can you expect? Almost none! I know personally that these enthusiastic entrepreneurs like yourself want change and you can start to create this change by taking action. That is why we should look into these 3 low capital business ideas and maybe your next step of action for a better Nigeria will be born. 

3 low capital business ideas. 

  • Digital healthcare
  • Elogistics
  • Digital learning

You might have already heard of these 3 business opportunities but I bet that you still have a very very large market in Nigeria. A large market in the sense that people will remain restricted in accessing health care. Imagine Nigeria’s physician-to-patient ratio is 4 doctors per 10,000 patients and patients often wait hours to be seen. Imagine the structure of the educational system. Let me not even talk about the standard of public education. Imagine the poor road infrastructure, dense population in cities or almost no access to some remote areas. People will need good delivery. You see, there is a large customer base waiting to be served. The question is always how do you want to start? I alway recommend building a niche and making your business offer affordable. Now let’s look at these ideas briefly. 

Digital health low capital business Ideas

Digital health care is basically offering health services using digital technology. Your offers can range from counselling sessions, diagnostic sessions, prescription sessions, referral sessions or actually delivering digital products to monitor health performances of the client. Talk multiple income streams. You can have clients book sessions and also connect to eLogistics to deliver the medications. You can have service care personnel extend your online service to house visits. The possibilities are endless and yes, there is space for thousands of services around Africa. Guess what? You create jobs. Kudos!

eLogistic low capital business ideas

eLogistic is when you make goods delivery for a customer. Either you decide to target business clients (What we call B2B) or end consumers (Referred popularly to as B2C)  in the mass market. There are even very specialised deliveries where you can integrate a network of existing bike riders, taxi drivers, transport companies, call shops for pick up and so on. You already have diverse services coming up in Nigeria but there is space for more. When the market gets competitive, the services get better. Only those businesses that actually care for the customer will survive. Stay with  me on Joadre, subscribe to my ebiz to continually learn how to stay competitive with your business ventures. 

Digital low capital learning business ideas. 

This is my favorite as I love teaching and learning. That’s exactly what we are doing right now as you read this blog. Yes, you might wonder how I will earn if this blog is for free. There are many ways to monetize your elearning business idea. You can go for a traditional approach to sell your study programs or you can be more flexible with content like I am. My first goal is to make sure that you achieve your business goal and start making money. Then you will have enough to pay me in the future for specialised services. 

Look at our educational system, there is extreme need for new low capital business ideas. The curriculum is backdated. You can partner with higher standards schools to create a curriculum for traditional topics like mathematics or you can offer extra curricular work for students to become more innovative. There is a strong base of the rising middle class in Nigeria earning about 40K to 150K monthly that can pay. Your clients must not have internet data to stream. There are ways to publish your digital content offline too, remember a USB has never been this cheap before, like this 4GB Flash from Amazon which is as low as 1500 Naira and you can get cheaper in quantity from Asia. 

What if your problem is lack of the needed skills?

That’s why life is a learning journey. I studied polymer technology but now I own a digital business media. You can learn the basics and essentials actually for free. A great strategy is to look for partners that complement your abilities. Don’t wait. If you start your digital business today, come back to thank me in 5 years as Africa becomes more digital savvy. I want to help you launch and grow your idea, so make sure to subscribe to all my teaching outlets on YouTube, Instagram, Facebook, my Newsletter especially because you get all the infos when they are out. 

The webinar that will change the game for you. 

  • Topic: How To Launch A Low Capital Business // Digital Business
  • Date: December 11th 2020
  • Time: 10am Nigerian time
  • Place: On Joadre zoom Webinar (click to register)
  • Maximum participants: 100 (First come, first serve). We will send you an email reminder some hours before the live webinar begins.

I will host a zoom webinar about how to launch a low capital business idea in the digital space in december. This webinar is especially for those with  very low digital skills as I will share tools, platforms and free stuff you can use to start. The webinar is for free for those attending live and is scheduled for December 11th at 10am Nigerian time. Save the date to attend for free! It would be about 1 hour, you can ask questions directly and I can interact with you as well. Keep coming to Joadre platform as we are working on some new online shows where we will invite business experts to share tips and strategies for you. 

I hope you really liked this article. Hey, let’s be generous here. Share this article with your social network. Maybe you might inspire someone thinking just like you to partner up to start. Share asking your network if they want to venture into the digital space with low capital business ideas. 



Fear of failure? This is how to stay courageous!

How to fight your fear of failure

We are often overshadowed by the fear of failure, especially  when we want to start something that really matters to us. A great sign to know that it is the fear of failure rising up within you, is when you begin to think about how it might NOT work. How you might make “unforgivable” mistakes. You actually consider the thought of what people will think about you, maybe they will think that you are foolish. Then your stomach has those ugly butterflies stirring fear inside. 

How to conquer the fear of failure!

Maybe you have to learn more. Yes, it is ok if you do not have all the answers when you start. You do not have all it takes right at the beginning. But soon you will know, if you take the next logical step to start. That is the secret. Doing the next logical thing or set of actions.

In every area of our lives, we are confronted with fear. In fact, fear makes us humans. Nobody teaches you to cope and deal with your fears. Neither does anyone tell you that that could be your greatest tool for action. Fear. Yes, I said it. When you feel those ugly butterflies in your stomach by the mere thought of doing something that your rational brain knows is good for you, then it’s fear trying to sabotage you. 

It is true that sometimes those uggly butterflies are just there to protect you from danger but you know the difference. If there is something you always wanted to do but you are afraid to do it, then recognise the fear holding you back. Fear often comes in many diverse packages, like excuses, procrastination, lies about how difficult it is and so on. 

Here is a logic example.

Look at a simple logic, we all know that our way of life now is bad for the environment. But what are we doing? We still consume exactly the same way. Ok some are making a real sincere effort to change. But what is holding every other person back? Fear! Fear that they would lose their comfy lifestyle. Maybe even fear that their lifestyle might get too expensive and they would not be able to afford it. Or that life might become too strenuous to maintain. Peer pressure – Fear that they may not be cool anymore to their peers. 

Awareness will help counter your fears. 

Well then I have a message for that fear. Tell it to go to hell for now, if you believe there is a hell afterwards.  If not, flush it down the toilet today. Inform yourself about anything new you want to do. Becoming more aware about something helps to transform the fear to a tool of courage. Then the next step is to take the next logical step. Appreciate the small steps, those little advancements you make. 

As an entrepreneur, I see the big picture of where  and what I want to accomplish. But I also really enjoy the little things I do every hour to get there. Like,  I enjoy writing this blog right now. Because, what if today is my last day? Would I allow fear of failure that this blog might not be good enough to prevent me from writing it at all?

I hope I was able to inspire just one person today to flush down that fear. Allow yourself to make mistakes. Give yourself permission to fail. It is great. Fear of failure is a real thing and you are not the only one experiencing it. Remember to watch the YouTube video in German on this topic if you understand German. I have a new video this week on my Youtube channel for our entrepreneurs who want to start their business but do not know what next to do. So check that out. Share your comments and story beneath this blog. Thank you for reading till the end. You will read from me next week. 



How to transform your fear to courage.

use your fear to build courage

Hey, I am so happy that you are reading this short blog. It has been a hell of a week for me as I have been following the issues happening in Nigeria. Read my blog on the Nigeria anti-police brutality blog. Nevertheless, I took some time to release this week’s video and blog. Check our JoadreTv here to watch the previous videos.

So let’s talk about “fear”!. How can you transform it to courage?

As humans, we must experience fear every now and then. That is what makes us humans. Fear is often a protector for us. But fear can also be our own hindering block to courage. Especially when we want to do something presidential, something that might be new, different. Or maybe just because we are afraid of being exempted or expelled from your communities, we let fear rule our lives. SOmetimes, simply just having the attention on you might make you allow your fears to dictate how you engage with people, what you wear, how you speak, who you hang out with and so on. As fear is good, fear is also dangerous, not only for us but also for others.

Courage will not wait for fear to disappear!

If you wait for the fear to disappear, you will never take action. Courage is not doing stuff in the absence of fear. Courage is when you do despite fear. You will never be courageous if you wait for a time when you will not be afraid. I remember when I learned about Nigerian women being trafficked to Europe and sent on the streets as prostitutes, I was so scared to say something. I was really worried about how the people in “that” community will treat me. Fear, indeed, can keep people enslaved! Today, I am excited and thankful that we started the charity EXIT, the Joadre fashion project and are still working on many more projects against human trafficking. With everyday, the fear becomes manageable and your courage grows stronger.

Is there a quick fix to fear?

Yes there is actually. Find the next logical small action to take and do it! That’s all it takes to become courageous. I dedicate 4 videos for every topic. I will share my own personal experience with fear and how I could overcome some of them and what happened when I Couldn’t in upcoming videos. It’s a process. You have to start with the very little actions of being brave. That’s how you train your courage muscles. Do not wait for the big actions where you might get a medal before you employ courage.

So I hope I was able to inspire you this week. Share your own personal journey to courage with us and see you next week as we explore this topic from a new perspective. Remember to check my YouTube channel, follow me on instagram and visit my German online shop for more updates about my work.

Nigerians protest police brutality is far more than SARs!

Nigerians protest police brutality

It’s been days since the protest has been happening on the streets as Nigerians protest police brutality. One might say the CoVid pandemic shutdown increased pressure on the youths as the economic situation worsens. There is frustration and so people feel like they have nothing to lose. But what about this thought process? There has been frustration amongst the youths even before the Covid shutdown. The constant fast life pace to survive swallowed any headspace to stop and think. Stop and think can unveil new perspectives. 

What if the shutdown allowed people to really see the threats ahead of them? What if the shutdown created a fear that became an instrument to demand change? Nigerians, especially between the ages of 18 and 28 have often heard their parents tell tales of how things used to be better. These times are gone. They have nothing now to lose as these youths have never really enjoyed the glory of a nation they love. Thanks to social media and a new way of thinking, people can organise themselves more effectively. 

Unusual kinds of jobs can get you killed!

Many youths embrace the new era of digital technology and are in contrast to traditional thinking doing business on a laptop. They hardly wear suits or carry serious briefcases. With no need to front white collar identity, many youths can carry on with their digital and tech jobs wearing just jogging pants, a laptop and a backpack. No need to remove the tattoos or golden bleached hair. No need to carry modest makeup. Everything is more internal. External looks don’t have to fit a job description anymore for many in Nigeria. Can the older generation wrap their minds around this new era? 

Why is Ikechukwu in his pyjamas at 11am? Wh his he typing an unreadable programming language on a black screen for which the generator has to be turned on for hours? Maybe the problem is not the pyjamas but the fact that Ikechukwu has to turn on the generator for hours. This shows you how daily live struggle for infrastructure like power supply affects even the new breed of labor. 

Nigerians protest police brutality and say it is time for change!

There are reports of countless 419s and Yahoo boys who happen to be Nigerians using the internet as a platform to extort people around the world. There are lazy young women who hope to hit it off by marrying one of such flamboyant Yahoo boys. All these exist but those young entrepreneurs freeing themselves from the social norms that do not improve their lives and working extremely hard to be globally competitive, also exist alongside. In fact they are the majority. The Nigerian police disenforced SARs unit judges a person’s genuity by their appearance. 

How can he be in the agric business if he does not carry a bag of cassava wearing an old Agbada? Is she really selling clothes carrying a laptop and POS around? Why does he have 2 bank accounts cards if he did not steal both? Over the years there has been police brutality resulting to unjust killings, sexual abuse, detention and more physical abuse. Nigerian youths say it’s enough and ask the government to wake up to the new times. 

Wake up woke world to support #BetterNigeria

However, it is also time for the global media, economic powerhouses and politic that indirectly or directly profit or have profited from the continents ressources, manpower, markets to support the youths and young adults on this journey to a better Nigeria. Believe me these young adults will be the partners of the next generation for Europe. 

We do not need to see another police brutality video from north America to protest all over Europe for human rights and justice. Do we? Nigeria has well over 200 million black Africans living in the country. As you see through the still ongoing peaceful protest, there are many young black people ready, willing to demand justice and betterment of their country. 

Where are the social media friends who activated their voices on social media a couple of months ago after the incidence in America? You can hashtag #BetterNigeria and post images, text or videos of support for the protesters and peaceful protest. We will stay updated on this protest. Come back next week for more details or follow me on my social media profiles – Facebook, Youtube, Instagram. 
I thank those of you who have been supporting my work to improve entrepreneurship in Nigeria. Visit our TV page to view our weekly vlog and our blog page to read more training blogs on building sustainable entrepreneurship. You can also visit our german website to see more of how we support Nigerian entrepreneurs.

How to start a low capital business with social impact.

start a low capital business with social impact.

Starting a low capital business is already taunting in itself. If you have social impact included, get ready for a more strategic journey. First of all, let’s understand why social impact is excellent. Social impact allows you to give higher social value to the people you serve and it could be your USP (Uniqueness). It is not a traditional business approach where maximising profit is the sole motivation. Social impact businesses often start with the WHY. Oh, there is this excellent book from Simon Sinek you have to read about the topic called “Start with Why”.

I also have a video about “Money for the Mission” where I explain how to raise funds to start a social business. And by the way, yes a low capital business with social impact also needs a business plan. Check out my blog to know what you need to create your own business plan. In my Free Q&A sessions on zoom every friday, I answer specific questions from entrepreneurs who want to start or grow their business ideas. So let’s dive into questions from my session with Akala Batik on how to start a low capital business with social impact.

About Akala Batik – changing the world with Batik. 

Akala Batik is a social impact driven project where a group of Austrian volunteers financially and logistically support Chantal in Togo. Chantal is the founder of the project and she is an excellent batik artisan. The entire production done by hand from wax stamps, dye, sewing and construction – Help support this women-owned business and their community of Kpalimé, Togo 100% Made in Togo – 100% Handmade. We are always excited to use their batik for our  fashion, like the one from this jacket in our online store. So Chantal trains women in her training center called akala batik to produce these fabrics and some accessories as well. Check their website

The pandemic has made things even worse for many businesses, let alone social businesses in Africa. Chantal and her team in Austria are looking for ways to navigate the pandemic, build their business and get to the next level. For them, they feel that getting their business online is the next step. I totally agree but how should they go about it? Let’s start by exploring some basic strategies that they can employ on their journey to the next step and I hope you too can profit from it. 

[embedyt] https://www.youtube.com/watch?v=zhVPQ3DpPLU[/embedyt]

Look inwards, not outwards!

We often make the mistake to follow what we see and hear others do because we have the perception it is working for them. Look, face it, people often publish just the good or “fake it, make it” stuff on social media or online. You actually do not know what is behind and how they are really faring. Nobody loves washing their dirty clothes outside.Thats a saying in Nigeria and it’s true. So stop judging by watching others platonically. Look deeper. Are they really selling? How would you know? For example, if it’s fashion, is it still the same old collection or stock available since the past 100 years? Have they released new pieces? Who are they targeting? Can you identify it? If not, then forget looking outwards, look inwards. 

Be clear on who your target audience is! 

Every low capital business needs to focus first. Who do you want to target? Define who those people are. Doing this will help you structure all your activities to actually be able to approach these potential customers. It will let you know what the right communication will be and the right channels to distribute this communication. It will help you identify which product will work and which might not. How do you identify your target audience? By researching! Start online, then go into the market. For Akala Batik, I would actually visit some big fabric stores. Sit in a coffee shop in front or 3 hours and watch who goes in and out!

Start with one market audience

This is so important. Anyone that has very low capital business to start and a very small team capacity cannot target two large markets, especially in 2 different countries. It is often the best idea to target where you live because of the reduced cost to navigate around, you know the language, you know more people etc. So I advised Akala batik to target German speaking Europe as no one literally hand crafts batik fabric in Europe anymore for retail. So the target audience would be more like DIYs, independent designers and labels, retailers of authentic fabrics etc. 

Start with one product, one collection

I know it is tempting to want to put it all out there and show what you have or can. Yes, but remember not to overwhelm the audience. Also, think about it. Do you not want to learn from your mistakes and always get better? So if you focus on one fabric collection and learn how to release it properly, you would do a lot better in collection 2. Often many entrepreneurs do not  maximise the potential of one first before dumping to go to the next. For example, you can release a collection by either posting the product pictures on your website, instagram and facebook and that’s it – you claimed to have launched a collection! I am sorry for you. 

Developing a low capital business to succeed takes time.

Or you can release a collection by creating varieties of pictures – editorial, advert, graphics, product pictures, and then post them on your website and different social media platforms. Then you can go further to write a well crafted blog on the collection where you talk about the making process, the quality, how to use the fabric, the style, who it is for, what makes it special etc. This is already have more than 5 blogs to write and if done technically well with keywords and so on, you get google traffic for free. You can make short videos about the collection as well following the blog outlines.

You can package gift boxes and send to influencers to unbox, create a sample card and send to retailers, you can research a list of retailers and invite them to an online presentation, you can make some sample accessories from the fabric and add as products online one can buy. In this sense the accessories are a side product to push the main product “fabric”. You can release press kits, organise home parties, develop direct sales, develop collaborations etc. These are just 11+ things you can do!

There is much more work to be done right? Yes, but you might just end up learning, sharpening your skills, creating a release routine and selling more products. That’s maximising your release, instead of jumping to the next. By the way, this principle applies to business in general. When someone says something did not work, that’s why they jumped to the next, I wonder if they actually knew how to maximise and if the next will work!

Low capital business online strategy to start

Before you create your online website, start thinking on how you will pull people to that website? To put two price categories on one platform is a technical issue. Depending on the software behind your website. If it’s wordpress for example, you have plugins that allow you to change the currency and price for any geographical target audience. The question is more about how to promote the website to the target audience. Start by blogging, tagging your picture “alt”, backlinking, interlinking (Research these 4 free things you can do to boost your website. Maybe I will write about it, let’s see).

How do you price if your cost is high already through production

Oh, I know this. When we started Joadre fashion product, we had to train the tailors for more than 3 years. That was hundreds of thousand investment in naira and we were not selling much at that time. So what we did was to communicate this on our platform. The idea is to make the audience understand your journey. They have to understand the impact. They have to understand the quality of your product. What makes it stand out.

You can do this by creating graphics, stories that communicate this. You can have a link on the product description that takes the customer to a blog or video where they see the work you do. Most importantly, you have to create a brand worth the money you are asking for. So if you want them to pay 100 Euros for a pen, then let the website show the value of 100 euros for a pen. Get what I mean?

Calculating your selling price is never a coincidence!

And by the way, oftens social businesses fail to factor all expenses into their cost. Here are a list of a few expenses you should never forget – training cost, production material cost, production time cost, fixed cost like rent, utility etc, transportation, shipping and clearance cost, any vat, marketing cost to include distribution channel like even your website hosting. These are just a few, there are ways to calculate the annual cost and divide them into monthly and even per product cost value. Eg. Rent can be 5% added to every product if you already know how many products you made last year. Get what I mean. Wao, there is so much business building to be done by my people. Let’s get to it and nail the social impact work with our competence. Need a special coaching session? Contact us here.

Akala batik asked so many great questions like how to know which collection and colors to use, how to target two markets where I recommend that it’s a technical issue. So you can watch the video extracts on my YouTube channel to see more answers. By the way, during this session, we had to translate between french and english as Chantal speaks french and I english. It was a 2 hour conversation and I was very excited and motivated. I admire the Akala Batik team and vision. If you are a social entrepreneur or want to venture into social business, go for it and connect with us. Hope this session gave you some value. I am on facebook as well, would be nice to connect. Please share with anyone you think might need this information.



3 tips to create successful Awareness raising //The summary session.

Awareness raising best tips

Over the past 4 weeks, I released blogs and videos about awareness raising for social issues that we care about. The format of our media work on Joadre is to choose a broad topic and approach it from many different perspectives. Believe me, there are countless perspectives available. In fact, if we have 7+ billion people on the planet, then there are 7+ billion perspectives. But my goal is to try to share a very few that I have learned about during my work in the past 20 years. So in this episode, let’s summarise and get the 3 best tips for a successful awareness raising journey. 

From episode 1 – Is awareness raising effective?

That has always been a question I kept wondering about, especially after visiting a Nigerian village in 2006 with my team. Our goal was to show a no-budget anti-trafficking film called “Greener Pastures” to a group of young women in the village. The questions that i received from the young viewers made me know that the voice of the survivor is stronger than any other information out there. 

> Tip 1 – So my take away from more experiences is that we should give the affected people more space to tell their stories themselves. 

Remember the film “Greener Pastures” I mentioned above? After showing the film one of the viewers father came over to me to beg me to take her daughter to Europe. That was the moment I started questioning awareness raising. How effective is it for people that see no way out of the problem for which you are informing them about. For people that already have a fixed mindset?

From episode 2 – Who is awareness raising for?

Seriously, I keep wondering why the “offer” seems to be the focus of activism when economics clearly shows us that the “demand” delegates the market. So why do we not focus on informing those that regulate the demand? Informing those that make destructive consumer culture boom, without any thought of the complexity behind.  I believe even more now that awareness raising is more needed here in Europe. In the west where the consumer culture has hit the peak and people are so privileged that they do not even realise it. Watch the video!

> Tip 2 – lets focus on demand!

From episode 3 – How information changed my life!

My family had enough to buy meat but my mum chose more vegetables and let meat be the cherry on top. When I came to Europe and saw how meat was the norm to fill your stomach, I was shocked. Also very shocked at how cheap and available it was. I began to educate myself about the meat production and consumption healthwise. Read the full blog or actually watch the video.  That was the first thing I did, I educated myself. I actually watched this film “Forks over Knives” and “What the health” and they changed my life forever. So you see information can change the game. Awareness raising is important, that’s a fact now. 

> Tip 3 – even when you are dedicated to a social cause, continue to inform yourself about others social issues. You are bound to learn new approaches. By the way, diversity of information and checking the source plus interest of the information provider is key! 

But what do you do with all the information you get? 

In my next session, we will talk about fear and action. Before the pandemic, I toured stages giving workshops and speeches, encouraging people and teaching on these topics, especially against human trafficking. I actually worked on one of the first german books in this field called “Ware Frau” and published my one autobiography “Die Wassergöttin”, then researched for my last book “Hexen Kind”. So besides all these, there have been countless media reports, even a full 90 minutes documentary where I was the lead protagonist “Joana und die Mächte des Finsternis” produced by BR and aired on major German TV stations. So people know that I talk about this publicly. The same question comes after every speech or workshop, are you not afraid? What can I do? That’s why the next topic would handle fear and action. 

Hope this was an exciting read. Share with your friends. Read the original english version on my global website to know exactly what I said not what google translated. 

By the way, if you are native German speaker and want to volunteer in our awareness raising editorial unit, contact me here. 



How information changed my life!

How information changed my life!
Awareness raising is important as it gives you a choice.

I migrated to Austria about 17 years ago. If you have read my autobiography book – Die Wassergöttin, you definitely know my story so I would not bore you with details. In my childhood, I had the privilege to enjoy some years of comfort, until domestic violence sneaked in broad daylight into our family. In the midst of my many childhood negative experiences, there were countless “good” I am yet to share. Let’s start with my mother’s attitude towards food. 

The home economist was right after all!

My mum, who was an home economist specialist and taught that subject in school knew way far more than I did 15 years later with all the technology available to me, because she cared. Nutrition was her main field of teaching. Her philosophy then, I say then, because now it’s very different, her philosophy then was just to spice up the meal with a little portion of meat.  I literally grew up eating very little meat. Milk and dairy products were not the center of my nutrition. It was rather vegetables as soups and main dish. 

My mum knew better. She had information!

Exercise was not a thing of luxury or motivation. It was just life. You moved intentionally, frequently and strategically as a child, because you had to move. Someone had to fetch the water upstairs. Someone had to sweep the compound clean. Someone wanted to pluck the juicy ripe mangoes down the branches. Someone had to hide to be found by other friends. Someone had to practice for the school racing team. Someone had to get ready to win the next dance competition. That someone was me. Movement was part of life and sleep was intentional to recover. These were part of my mother’s philosophy. 

Moderate life with the right information vs. Prosperity in ignorance. 

Right at the Lagos Murtala Mohammed airport, on my way to travel to the city of Vienna for the very first time in my life, I sat in a beautiful airport lounge, filled with travellers commuting in and out of the state. If you want to know if it’s true that Lagos has over 18 million people at a given time, then go sit at the airport for 5 minutes. Then if you want to confirm if Nigeria is prosperous, watch what and how people at the airport eat. Everyone had a large plate with extra large assorted meat. Somehow food has been a scale to judge an economy. Why?

“Wao the world out there is even more gracious than my mother when it came to meat portions” I thought silently. 

Follow the trend.

Making sure to explore the airport’s meal culture, I ordered a plate of fried rice and chicken like it said on the menu. My attention could only focus on the hand and plate that marched towards my direction and landed right on the table in front of me. It was supposed to be rice, main dish and then grilled chicken, the cherry on top like my mother would say. But it was chicken, the main dish and rice, the grains around a massive oversized half chicken. 

“Agric” – fat, overfed

This was definitely not the type of chicken my family had raised months before we could eat it. Ours always were thin and really matured, so you felt the crunchiness while you took a chew. What I had in front of me at the airport lounge was what we called “Agric” – fat, overfed and soft like a sponge. Agric meant that the meat had gone through some kind of White man’s industrialization farming procedures, which at that time just started establishing itself in Nigeria’s daily consumer culture. This was about 17 years ago!

It could get worse and you will not notice, but information can get you back on track!

Getting to Austria and visiting the grocery shop made my “Agric” chicken experience at the Lagos airport look like child’s play. In Europe, the chicken is fatter and softer with an unbeatable price point. Should I be worried? Seriously, I didn’t care! All the lessons my mum taught me was now flushed down the toilet.  Now I can reverse my upbringing. I joined the movement of excessive food consumption without applying any brain power. Without information. 

We all have one time or the other in our lives experienced such. Maybe not with a chicken but with jeans, stonewashed with harmful chemicals but cheap enough to make us not think. Or maybe not with food but with sex, cheap enough to make us think it’s consensual. Maybe with clothes, affordable enough to make us stock it like we have a side hustle in retail. Oh we do, it’s called second hand export for emerging markets!

Activated your brain-power. Ask how, what, why, who? 

How does a chicken get ready to eat in 9 weeks? How can clothes designs be released endlessly at almost no cost? When we employ brain power to ask questions, we become open to receive answers. We begin to see information. That’s what I did. Although the truth is that I need my first bad cholesterol doctors report and pre-diabetics diagnosis was on the table to ignite my brain power. I am sharing my experience to make you know that you are not alone and that you do not have to wait to get skin irritations from the chemically washed jeans. 

It is always never too late to seek information, compare your findings, draw conclusions and take action. My action was to dedicate practices that would help me eat better and care better for my food source. Did I not only drop down 10 kilos from my weight, my health came back to great. What area in your life do you feel you need more information?

That was it this week. By the way, I am happy to get volunteers who will assist us build our editorial team. Our goal is to educate more people about diverse global social issues and how to integrate small practices in their daily lives for good change. If you are interested, write me via email – office@joadre.com

Thank You for reading till the end. You can watch the past episodes on my Youtube channel and read the previous blogs here. 

Stay safe and see you next week. 

Wealth combination? Consciousness and exposure.

Wealth combination? Consciousness and exposure.

 Depending on the news channel, it could all be drama, tragedy or a disaster, especially CoVid, that is the news! But believe me, life is still beautiful. However, there are still many social issues disturbing our world today that  we have no choice other than tackle each of them step by step, irrespective of what’s hot cake in the news today. Today, I want us to look at “Exposure” as it is key to us attaining sustainable wealth. 

Awareness and exposure brings sustainable wealth for African SMEs.

Sometimes change and prosperity seems to happen very slow for many. Even a snail is faster, you can conclude. So you might become discouraged to even try to create any kind of impact. But the truth is that we need everyone’s involvement so that we can overtake the snail. For you to get involved, you need the right information, the right kind of awareness and exposure about the issue you want to tackle. Who should be informed right now so  that we can move forward better as a global village? We often tend to focus on the affected people, wanting to change their lives, give them what we have defined for them to be a better life. 

To my privileged friends. For those that are privileged and have wealth already, is that “better-life” solution really better for the affected? Yes, we are privileged in so many areas from the cars we drive to what latest electronic gadget we can afford, but is that the essence of our human existence? Would our daily material privilege give us the deeper joy we all yearn for?

Our collectivism as humans is the key. Exposure is a chance!

Believe me when I say that at the end of the day, it is humanity that matters. How we interact with our fellow people on this planet, irrespective of if we share the same social constructs that we have also well created like nationality, race, gender, relationship status, class, religion and many more. All these constructs are not negative. We all feel the desire to belong to a group. But when we make the essence of our lives revolve around these constructs only, we tend to forget that at the end it’s the collective that matters. You and I will pass away. A new generation will come. They too will pass away. Another will come. It is an unending circle. 

So I suggest that our time here is more about how we can begin to tap into the collectiveness of our humanity? When you choose to open your eyes, listen, feel empathy and connect, you choose to become exposed to the experiences of others. You allow yourself to be part of a bigger picture. Then your own creative and innovative consciousness evolves. You begin to see the possibilities around you. Take for example “conscious consumption”. How can you transform this experience?

Not just a consumer culture, but a human experience. 

Our daily consumption is more than just a consumer culture, except we make it just that. When we feel the need to purchase or use something, it’s a deeper human feeling directing us to that experience. Are we present in the  moment to live through the experience with the awareness that what we want to consume did not fall from the sky but somehow came to being either through technology or manpower. Except you stand outside with your mouth open to drink rain water, even that bottle of natural spring water or sachet water went through a process involving manpower and technology. 

They are actually human beings like you. 

Now that we agree that humans are involved one way or the other in creating what we consume, how can we begin to acknowledge their value? Are we willing to learn more about them? Are we willing to deal with our own emotional issues leading us to indulge in excessive consumerism of things we do not need or actually want? Because if we can deal with these emotions, we would have just about enough to save and invest into those things we actually need. Maybe invest in our own further education. Maybe we will be willing to pay a fair price for products we love and this would be the foundation for many SMEs to earn a fair income for their hard work. And Maybe you are just one of such SME.

The fact is that we are part of a collective experience called humanity. We often voluntarily detach ourselves daily by wearing our acclaimed social construct. Before we do so tomorrow morning, let’s take this moment to look within and be aware that we are part of this collectiveness. To be open to ask ourselves “How can I be of service with what I consume?” OR “How can I be of service to others”? I know many entrepreneurs or aspiring business people overlook this important sensuality. But that’s where the hidden key to wealth lies. When you are aware and extraordinarily ready to be of service.

I hope you liked this blog episode. Stay connected and subscribe to my YouTube channel for your dedicated weekly content. I would really appreciate it if you took just a few seconds to share this blog. Thank you for reading this far. See you next week. 


Does enlightenment have an impact?

Enlightenment and awareness helps

When I learned about Nigerian women being exploited in Europe as forced prostitutes, I was shocked. Beleive me, forced prostitution happens to almost every nationality. Enlightenment about this topic has been happening since decades. The thought of these young women forced to the streets to sell sex at roughly 20,-€ per client to dozen of European men every night was a horrific. 

Enlightenment. That is the key word.

I began to research and realized that this form of exploitation, a form of human trafficking had existed more than 10 years before. Why are women not informed in Nigeria? Why on earth had nobody enlightened them? If they were enlightened and informed, they would not fall victim to this circumstance. That was my belief back then in 2006. Today, I see things differently. Watch my latest video on JoadreTV (Title) to find out how I see things now.

Our society embarked on enlightenment hundreds of years ago to find rational explanations for everything that needed answers. But how effective is this approach when it comes to issues like this? Often young women make the decision to travel to Europe out of desperation and out of lack of perspective. Not out of lack of total ignorance or lack of opportunity.

My social business Joadre fashion gives me the opportunity to spend much time with people who are affected in Europe as well as with vulnerable individuals in Nigeria. I have come to see that Nigeria has so many opportunities. In fact, way too many economic opportunities compared to many saturated and developed markets around the world today.

Can enlightenment tackle more pressing problems? 

So lack of opportunities might not be the major push factor for these young women. There are a dozen other more pressing problems that pressurise vulnerable people to say yes to human traffickers. Just to mention a few like poor upbringing, poor social environment, degrading health conditions, sexual & domestic violence, personal development issues like poor self confidence, gender issues, greed, lack of skills, poor mind-feeding and many more. 

Living in a cloud of these issues creates an atmosphere of “no perspective”. You see no opportunity. The easiest solution is to change geographical location. But the impact of the deep issues you carry along with you into the new space. I strongly believe that when sentitisaion happens, it should focus deeply on the root causes, rather than on the immediate discomfort caused by the deeper issues. 

If it is not happening to you, you are always on the outside!

There are hundreds of organisations out there trying to engage target groups and inform them about different dangers. Excellent but with what is the approach? I have seen too often that these “preachers”, myself included, often come as experts with our fully baked solutions into the space, motivated to “help” the affected. So many of us have not experienced the issue internally for which we tend to enlighten others. So our approach is often from the outside. 

Does it mean you have to be affected directly to be engaged? No! It means that we have to take the back seat and let those that are directly affected lead. 

We cannot be the drivers!

We have to be the passenger in the car and let those that live with the problem drive. We should be available to assist, to help navigate with our go-intended solutions but also open to through our solutions into the bin if our ego allows. Because if we embark fully to drive on our self-designated road, we might get disappointed when those we want to support do not embrace our way of life, our rationalisation of a situation from the outside, our beautiful world of how things should be. 

What is the essence of awareness? 

How can we design awareness to respect and take into account the true circumstance of the affected? Welcome to Joadre blog where I will share deep thoughts from my experiences as a social entrepreneur advocating for the rights of marginalised women and children. To accompany my blog, I will release weekly videos on my Youtube channel where I handle one “large life topic” every month and approach it from multiple perspectives weekly. 

Join the conversation

I invite you to join the discussion and share your own experience, comments, thoughts. Maybe at the end of the day, we all will see these issues with deeper diversity. Maybe that will be the key to creating “one” sustainable solution. 

I hope you liked this blog? Remember you can support my work right now by sharing this blog on your social media. Tag me on facebook @joanaadesuwareiterer. Also visit my sustainable online shop to see products we have in stock made by our hardworking African producers, who we empower to earn a fair income. 

Liebe grüsse, 



Work yourself out of your comfort zone.

How to get out of your comfort zone

Yes, this August break was not the usual kind of holiday I have had in the past 10 years. My family and I normally travel to the seaside either in Italy or Croatia. But 2020 was different. Different because we choose to get out of our comfort zone together. Growing up in a smaller city like Benin city, southern Nigeria with about 1 million people, and then spending my teenage and early adult years in a large city like Lagos with over 18 million people, living in Vienna was kind of inbetween. Not super small but also not a real big city that I was used to. 

Vienna is my comfort zone

Vienna is located in Austria and has about 2 million people from all diverse cultures. I love the city which grew to offer me a comfort zone. However, 17 years in Vienna began to seem extremely long for me. I lived in the outer districts closer to the Danube river and the green woods because my husband wanted easy access to nature. At first, nature, quietness and such suburb stuff were nothing I really cared much about, until the kids came. As a small family, you just need to get out as often as possible otherwise, the apartment could get really tight. Our kids grew faster than we could watch. We knew that we wanted more space to experiment. So we moved to a larger apartment in Vienna about 4 years ago but now even further to the outskirts. 

Throughout my entire entrepreneurship journey, home office was my preference. The flexibility of chores, catering and work was a mix I loved so much, as finding the discipline to tick off my to-dos was never my challenge. Soon I realised that the more I transformed my work into creating digital content for my platforms, the more quiet and space I needed. But here is the problem. Vienna, the apartment and life was all so comfortable. I labelled myself to love the big city life, even when Vienna had no big city life. Vienna is a cosy, cultural and beautiful city. 

Is fear holding you comfortably in your comfort zone?

Again, it was not like in Lagos, where your friends just passed by or were close by and called in or stopped over spontaneously for a drink and gist. Everyone had to call and arrange a meeting in advance, often way too long in advance, just to meet. So the thought of why not move to a larger, more quiet space began to become a real thing. There was nothing to lose, just to gain. 

The Lagos vibe and energy I crave for can only be found in Lagos. So what was holding me back in Vienna. Nothing really, just fear! 

The fear of changing everything. New school/s for the kids. Learning new routes with the train. Meeting new neighbours. embracing new mentality. Maybe my husband would need a new job. I would be extremely lonely. Maybe, maybe, what if, what if… that was it. I kept finding more excuses because the zone I was in at that moment was way too comfy. Are you in your comfort zone but know that you need to grow. You feel it in your bones that it is time to move to the next level? That was me. 

Use the power of visualisation to get out of your comfort zone.

I apply the power of visualisation as often as I can. This time, it was to psych myself of my big-city-life-label that was the goal, because there was no big city life happening.  I started to visualise moving into a more spacious home with more quiet, in the countryside probably. What would it be like? What would I want? What would my family need? I began to put the pieces together in my imagination. Every peaceful time I could steal out of my day, I would collect my random thoughts together like I was crafting a specific sculpture that I had already known what the end result was. As I collected my thoughts, I would wear them clear imaginations of what I wanted it to be. Yes, a red wall. Yes rooms with high ceilings. Yes, an old oven. Yes, a large garden. Yes, a large studio for my work. These I imagined into sight, visible only to my mind’s eye. That was an intentional visualization technique I created for myself. 

Where focus goes, energy and action follows. 

All of a sudden, the thought to move out of Vienna to the countryside did not seem so wired anymore. All my excuses became almost invalid. The kids would change school anyway in the next term. My true friends would call to save a date in advance as usual. I don’t really know my neighbours either here in Vienna like I should. What if my husband would not have to change jobs? What if the loneliness I feared would be an opportunity to finally experience deep quietness within myself? As My what ifs and maybes changed from red-light to possibilities, I brought in the energy I needed to make the first move. We began to look for a new space. Less than 4 months later, we found just the right fit. 

Peel off the labels to experience life to its fullest.

No, my husband did not have to change work as there was even a better train connection. Yes, it is not loneliness I feared, it is the quietness to hear my own breath aloud, my own thoughts evolve, the peace of mind. And in the one month in the countryside, I have had way too much action than in the last months year in the “big city”. So it’s not always about where you are but the life you live. I am still in love with the cities, but also in love with the suburbs. Why can’t I love both just as much? Maybe what I love the most is the opportunity to experience it both. Peel off the labels. Because when you do, you give yourself permission to enjoy life to its fullest. 

It took about 3 months of hectic, stress and challenges as we packed, moved and settled. It is the challenge that comes with stepping out of the comfort zone so that progress can happen. So if there is something you know it is time to do, do it now for today is what you have. Tomorrow is not a guarantee. Yes, there might be challenges. It might be stressful but the reward is worth it. 

I look forward to sharing more of my life lessons as I grow through my journey of mumrepreneurship. Hope you liked this piece. If you did, remember to share this blog on your facebook profile and share your own thoughts as comments. I will be excited to respond. For my free business training videos on entrepreneurship, social impact and more, visit my YouTube channel. Not to miss out on a new blog post, products alert and videos,  subscribe and turn on the notification on Youtube. 

It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!



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How hair scrunchies can change the world

hair scrunchies

As the corona virus started, I actually panicked because it was barely 6 months after we restructured the Joadre fashion project to make it become independent of our Austrian company. We finished our intensive 3 year training that started in 2016. We supported many tailors to start their businesses because we still wanted to maintain the social impact we already created. Then a shutdown of the world hit our tailors hard. What would we do? I panicked!

It was time to work out new strategies. My “Why” remains unchanged. I want to support African SMEs to build their businesses, to become independent of charity, to build the life that they love. But how can I do it within the shutdown. Thank god for digital technology. Even though most of our work had been done digitally, this time, we had to  step up the game. We began to design patterns and more produce training videos for our network.

Taiwo pioneers slow fashion in Nigeria. She empowers me.

An amazing lady that joined Joadre far back in 2014 is Taiwo Mayokun. Taiwo is an excellent tailor. But what amazes me about Taiwo is that she is very entrepreneurial. While she worked at Joadre production training facility in Nigeria, she began to save money from the salary she earned. Taiwo’s boyfriend was also a tailor. Both of them joined the capital they saved to start their own small production business after a couple of years with us. Since then, we have worked with Taiwo on several collections. Taiwo’s story empowers me. She empowers more apprentice learning at her production now. Is that not amazing? Watch out as we release a mini documentary on Taiwo’s work. Subscribe to my Youtube Channel and newsletter not to miss out.

We are launching Taiwo’s new Hair scrunchies

3 different scrunchy designs and over 8 different colorful fabrics. It was a fast and an unbelievable process partnering with Taiwo’s small business. So this is how it works. After we conclude a design, I develop the patterns. I sent out the sketch to our network of over 65  producers. Some took over 2 week to open up the file. Taiwo took a couple of minutes and in 2 days she had made a sample. That is someone with entrepreneurial spirit. Within weeks she had received the contract from me and could now begin to produce her collection. My partnership with Taiwo is to market this collection. The profits go back into investing in our entrepreneurial system.

Exciting right? Well join our mission!

Share our journey and listen to my new podcast where I will share more about this social impact business experience with you. Maybe you too can start your own social business project. You can choose to uplift your fashion wardrobe with one of Taiwo’s scrunchies because it is time to make sustainable and fair fashion the normality.

By the way, you can click this link to download the transparency card for this collection. Please it is important that you share it with your friends. I had to include some critical comments to the transparency card, because that is the reality of things for now. Thank you for reading and I appreciate every single subscription, follows, shares, likes and purchase.

Are you a german speaker, I did some translation. Read the german version on our german online blog.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!




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Sexual Abuse in Nigeria: The Uwaila Vera Omozuwa story

sexual abuse in nigeria Uwaila Vera Omozuwa story

As an African entrepreneur who has spent the past 16 years advocating for the rights of young African women who have fallen victim to diverse forms of exploitation and sexual abuse in Europe, I could not hear Uwailas story and not share it on my blog. Uwaila’s story happened right within the same period when the world was devastated by and justly turned its focus to the George Floyds incidence. It was the first time, thanks to the pandemic shutdown, that many had the time to “see” injustice right before their eyes. That many had the time to take action, like going out to protest. Welldone!

But it is not the first time that violence has occurred nor the last. Unfortunately. Sexual abuse might not gain the caliber of attention George Floyds incidence brought, but still, it is all happening before our eyes. Uwaila is a young Nigerian woman who was murdered in a church as she did the one thing society expected of her – study for a university degree.  

Uwaila Vera Omozuwa, that is her name. 

Say her name. 22-year-old undergraduate student died three days later after being raped and beaten to a critical condition in a Redeemed Christian Church of God auditorium in Benin City, Edo state. Edo State is located in southern Nigeria. A state I am at the same time very proud of and also ashamed of. I am proud of its rich cultural history. I am proud of the people building and redefining its image. I am proud to call it home.  But I am also ashamed about its deep sexual abuse history that is reflected in human trafficking to Europe. I am ashamed bitterly because of the love I have for Edo State. That is story for another blog. 

Sexual abuse is troubling the Nigerian soceity

Sexual abuse is one depravity that has become very prevalent in the Nigerian society since the pandemic started. According to the news report Nigeria has recorded over 700 rape cases in 5 months in 2020.  Yet another number in the statistics. After Uwailas  incident, there have been several shocking rape cases in Nigeria, like the case of Barakat Bello who was raped and killed in her own house in Ibadan. In Jigawa state 11 men were arrested for raping a 12-year old girl at Limawa in Dutse, the state capital. Then most shocking,  a 16 month old baby was not spared. What are we becoming?

When is the church liable?

Uwaila was with the dream to attain a degree in Microbiology. On the 27th of May 2020, reports said that she seeked the serene environment of her Church to read her books. Naively thinking, why does a student have to seek quiet to study in the church? What happened to the university library? Did Uwaila die as a result of a failed educational structure? Well probably, if it was not her, it might have been someone else as those scavengers are out there looking for a victim. However,  when the church open their doors to offer informal services to their members, substituting the government’s responsibility to offer a quiet space for students to study in school, what responsibility does the church put upon herself? Safety? Liability?

The stupidity of patriarchy justification

Two rumors about possible backstory behind her death have begun to circulate – 1.) Uwa is dating two roommates, 2.) that she was pregnant for a pastor and in the bid to have the pregnancy terminated, he arranged for her to be killed. No matter the back-story, rape, murder is not acceptable. If she chooses to date 2 roommates, the consequence cannot be justified to be rape. If she is pregnant for a pastor, the consequence cannot be murder. Was the pastor murdered too? Because it takes a whole lot of effort for one person to impregnate herself.

Unfortunately, in Nigeria this is the norm, every rape victim always have their image maligned. The normal belief that when a girl is raped she either offended someone, dressed and acted suggestively, was proud (Imagine this as an excuse – proud?? Gowing up in Edo state, I experienced this kind of hatred from young men justified  by this excuse), or had a dirty secret that resulted in the rape! This is why most rape victims don’t report the incidence as a large part of the Nigerian society is primitvely ignorant and blinded in their quest for patriarchy justification. The result? Rape cases do not exist, because why would a sexually abused person embrace victimisation and reinvention of the abuse from primitive males and broken females who let it happen? 

We have to make sure affected persons get justice

“With the backing of the general overseer pastor E.A Adeboye, the police have been working hard to resolve the case”. This is a quote from the internet reports. Maybe it had to happen in a church to prompt actions towards justice, for the church of all institutions cannot adopt the Nigerian authority attitude in such a case, or can they? A national survey on violence against children in Nigeria, conducted in 2014, found that one in four women had experienced sexual violence in childhood, with approximately 70% reporting more than one incident. Only 5% sought help, and only 3.5% received any services.

Educate yourself, sit in your pain for this is real.

It hurts so much to hear, read, see the pictures online that one could choose to ignore this topic entirely, for the sake of one’s sanity and peace. We must learn to sit in this kind of pain as fellow humans as the experience of sexual abuse is real for many. The fastest way to heal out of this pain is to take action. Action could be as simple as supporting those activists putting their lives on the line to bring awareness and justice, to bring comfort and empowerment to the families affected. 

We can support these activists if we do not choose to confront the problem directly. Here are some quick things you can do. 

  • You can follow the hashtag – #justiceforUwa to find those post to share and increase awareness. 
  • You can sign this petition – http://chng.it/dZ5F5TyS4W
  • You can support activists like Her Excellency Betty Anyanwu-Akeredolu, the First Lady of Ondo State and organiser of the “ Bemore summer boot camp” where over 200 girls were exposed to the basics of taekwondo. 
  • You can connect and ask how to support Priscilla Usiobaifo, who works to combat gender violence with the BraveHeart Initiative in Edo state.
  • There are hundreds of other activists within Nigeria, Africa, that might need your support even more. Take time to do some research. That is the action we all need now.
3 takeaway from this blog
  1. Sexual abuse is real, especially in a society eager to condole patriarchy justification. 
  2. We must educate ourselves and call the perpetrators out. 
  3. We must sit in the pain to educating ourselves and support those creating change. 

I know this is not a business blog. But this blog is a voice for a young woman who could have either joined the workforce or become an entrepreneur. Building businesses can only happen effectively if the environment for women is conducive because we simply make up about 50% of the worlds population. Conducive business environment comes if men take up space as responsible men, where they are shown that masculinity is a social construct that can be redefined. And I congratulate many young men who have embraced their masculinity and femininity as a simple human trait. 

Thank you so much for stopping by and reading through to the end even if this is not your usual business talk. I really appreciate it, becauseI know it is important to talk about social justice. Remember to share this blog on social media to help me raise awareness. More free business training and social topics will be published on my YouTube channel, so do not miss out. Subscribe and turn on the notifications to stay updated. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!



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How to get clients for your business. 

How to get clients for your business. 

I am writing this blog because I get this question so often in my guest chat on this platform. Yesterday, another blog reader chatted us up saying that he has a printing service business where he sources for printing jobs and then goes to different stores to print it. But he doesn’t have enough clients and wants to know how to get more clients. If you have started a side or main business, here is how to get clients for your business. 

There are basically multiple strategies to follow. Either you use online, offline or boths. I recommend you use both. The first thing you want to do is to make sure your offer, be it product and/or service is presented well, so that when you make efforts to get clients they will work. 

How to get clients for your business using social media.

Today, you have millions of social media users who come regularly everyday to either entertain themselves, stay updated or look for specific information ons social media. There is traffic on many social media platforms. How can you profit from this existing traffic? The fastest but also most expensive and risky way is to create a promotion campaign and pay for advertising to push your offer in front of the clients. That’s actually how these platforms get their money. 

So if you have the money, knowledge or skills, you can venture into this. I say it is expensive because, before you know it social media advertising can eat up your  money. I say it is risky because you might end up not targeting the right client if you don’t know how to do this. But get experts to do this kind of social media promotion for you if you can afford them. They can help you target the exact client. 

But this also depends on you.  Do you actually know who your exact client is? So there is homework to be done before you invest any cash in digital marketing. Define who the client is that you want to reach. If everyone is your client, no one is your client and you will waste your money and time on social media advertising. 

How to get clients using social media at no cost. 

Here is also another way to get clients using social media that doesn’t cost you a dime, just your time. If you do not have the cash to pay for adverts, which I actually do not recommend for newcomers, invest time to create good social media profiles, engagement and response. What do I mean here? Your profile is what people will see. So if the profile picture, description and name is very poor, people will not stop by to see what you have to offer. I always recommend business owners to be on Linkedin as it is a really good platform to get business clients. After you have your profile set up properly, you can now develop content with value that you post consistently. 

Posting irregularly,  will bring you nothing. Posting terrible content will bring you no results. I actually have a YouTube video and blog on how to get more sales online. Read and watch to learn more. When you say you posted and no one is buying, the issue lies with you. Either nobody wants your product or content or the content is in itself very bad. Work on your content creating skills and begin to give value. If you offer a product or service, you can post content around that product or service. 

3 examples of content you can post on social media; 
  1. How to content –  how to use that product. 
  2. Comparison content – comparing the product with similar in the market. 
  3. About content – telling the audience the features of the product and/or service. 
Now let’s go offline. 

To attract customers or jobs for your business, you have to learn how to build a network . A strategic network of potential clients or those that can refer you to clients. Building a network is easy when you are ready to do the work. This means you will have to attend events where the potential clients will be. That is not all. Building a network means building a relationship. Simply meeting people and pitching your product or offer might not work on a long term. You should think about giving them value. Providing value in the form of you sharing knowledge, assisting with information, recommendations, samples etc. These are valuable ways that are  very effective to get clients. 

Are you leveraging on your existing clients?

We often embark to look for new clients when we can build better relationships with the old clients. Do you know that old clients can send back customers to you? Do you know that old clients might purchase again if the service you offered previously was very good. Maybe all they need is a new offer, a discount or an incentive to encourage repurchase by existing clients. Check your customer care concept. What incentives do you have to get a referral or repurchase from existing clients?

Coming back to online. 

Get your business offer on Google maps. People look for information online today. So if you have registered your service on google maps for example, your offer will come up if someone close to that location searches for such on search engines. This is actually the first thing you should do after reading this blog. Which means you have to actually present your product or service with a  business name, address, contact details and some pictures. 

3 key takeaway from this blog
  1. Leverage social media platforms to get more clients. 
  2. Give value and build a network. 
  3. Invest in initiatives to make existing clients bring you new clients.  

So that was a quick strategy on how to get clients for your business. I will continue to push out new strategies that work. Make sure to stay connected. 

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!




Useful links: 


  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/


How to Succeed Without Social Capital, a.k.a Connections.

entrepreneurship and social capital

Life in Africa is beautiful, especially if you have financial resources and access to a profound social network which you can leverage as social capital, a.k.a connections. But what is social capital? Social capital is basically the networks of relationships among people who live and work in a particular society, enabling that society to function effectively. So much is built on trust. For example, loaning someone money without a contract,  the willingness of people to help each other and so on.

Is lack of social capital an excuse?

But living in a society where everything depends on who you know whereas there is a strong discrepancy between social classes, it might end up being a challenge to build this kind of social capital. Basically your network is your net worth. So yes, having great connections to people in power or people with greater access, is a capital you can capitalise on. But if you do not have this, should that then be the excuse for you not to succeed? No! Either you embark to develop your social network and therefore increase your social capital and net worth or you don’t.

How can you build social capital?

You network strategically. This is the only answer to this question. If you are lucky to be born in an environment where it is natural to have these links, for example, the school you went to, your place of worship, your relative, the family you are born into, then all you need to do is to build the relationships that you already have. But if you have no natural access to this kind of network, then finding time to strategically network is very important.

How do you network?

It depends on the areas you want to improve your access. It might sometimes be egoistic to just go out there to look for people who you can benefit from. Rather I advise you look for ways to give value to others that could be of value to you. So yes, I will say this. Go and intern or volunteer for free at organisations that can give you access. If you can get a paid job, great.

But with the unemployment rate in Nigeria, I bet that your best bet is to offer your time for free. Another way to network which you might already be doing is to use the religious community. If you go to church, then connect with the other members and build a relationship. No matter who you know, if your presence does not bring any significant positive value, that access you think you have becomes useless. So find ways to make yourself valuable. Look there are many global social issues and I talk about a few in this blog. You can find  charities led by prominent people where you can volunteer.

Another great way to meet people who can open doors for you is to join unions and cooperatives. Corporate networks are a great platform to meet others with shared interest. Attending events that strategically connect with your vision is another smart way to connect. If you cannot be at these gatherings, you can leverage access through social media. We are living in the 21st century where the gatekeepers are gone. We have a diverse social media platform and you can use them to develop social capital. One platform I really recommend is Linkedin. Set up your profile to look very great and begin to put out content that gives value.

Develop your KPI

Like I said earlier, you have to give value. Which means that you should rather develop your KPI – which is being a Key Person of Interest. And expert in your field. So when I say social media, I do not mean that you start spamming people who you want to connect to. Never done! It is a forbidden rule. Rather post and publish intelligent content that would draw people’s attention to you. Also there are very large online communities you can join that would give you access to others within your space.

Yes, you can succeed without social capital.

Seriously speaking, social capital will come when you have something to offer. When I came to Austria, I had no connections, no contacts. It was just me, an African migrant who had a vision. So I began to do the things I wanted to do. When I wanted to shoot a film without having cash to do it. I researched the film schools available and just wrote them.

That was how I started and it landed me media attention, which later came along with a great social network. So you see that you can start, build, grow without social capital. If you wait on the excuse that you do not have connections that’s why you are not succeeding, iut is a lie. It is laziness and excuses. Start what you want to start and be good, sincere at it.

3 key takeaway from this blog
  1. Social capital can’t be your excuse. Start what you want to start.
  2. You can build social capital by being proactive and becoming a KPI.
  3. You can strategically network, using social media as well as a practical step to grow your social network.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!




Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

3 best books for female entrepreneurs

Joadre best books for Entrepreneurs

I love listening to books as Audiobooks and there is so much good stuff out there for you to use as an inspiration. But not only, some are richly packed with strategies to build your life and business. So I thought to share these 3 best books with you and I believe that any female entrepreneur must read these books.

Girl Stop Apologizing by Rachel Holis. My Best Books choice #1

Rachel Holis is a woman I admire so much because she is authentic. Her book, “Girl stop apologizing” which came out in 2019 and became a bestseller, remains a must read for any female Entrepreneur who needs to kick herself in the butt to move. It’s more like a biography but goes beyond to draw from her personal life experiences, feelings, thoughts to create an inspiring guide for women.

Rachel is an American author and motivational speaker who was born into a christian family. However, her book is far from what you might fear to be fundamental preaching biographies. She is just authentically herself. With her whole family on the journey with her, Rachel shares her fears, her ups, her downs and how she consistently motivated herself to do the stuff she’d always wanted to do.

Despite being a mother of 4 kids, Rachel rocks through the hectic but finds the time to care for herself. She proudly participates in long runs and hosts a vibrant life conference in many US called the Rise conference. So if you feel like you need to keep apologizing for who you are, you feel like your life is passing you by and you might be worried about the judgement of others, then go “Girl stop apologizing”. It might be the fix you need to hear or read.

Start with Why by Simon Sinek. My Best Books choice #2

Simons Sinek’s book is an extraordinary piece of business strategy, especially for those who want to build a sustainable business based on the deeper meaning purpose.  He explores much of Apple’s philosophy and southwestern airlines as best practices approach. So you get to see how it works in practice. Yes, he also explores approaches that did not work. Simon Oliver Sinek is a British-born American author and motivational speaker.

I love the part that he debunks the whole marketing industry approach of manipulation. Simon actually really articulates the situation so well, that I felt like he listened to my million thoughts and then crafted out a romantic business essay about it. After reading the book, I felt like a veil fell off my mind’s eye. I actually embraced my deep motivation to launch Joadre. My business inspiration comes from the place of me seeing how  millions of Africans suffer everyday, some falling victims to exploitation and human trafficking in Europe, just because of financial poorverty. When still, they come from a continent with abundance. I want to help African Entrepreneurs build sustainable income streams so that they can live the life they desire. That is my “Why”.

He teaches about how to craft your “WHY” for your business. If you want to understand deeply how to craft this why, I highly recommend you read Simons Sinek’s book – Start with Why. Here is the link to get your original copy or audio version.

Everything is Figureoutable by Marie forleo. My Best Books choice #3

For a long time, I had followed Marie Forleo on YouTube. She is actually the woman that changed the way I saw social media, video making and impact. She showed me that you can combine the things you love to achieve the vision you have. That’s what you will experience in her book. Marie is a dancer, a fun rapper, a business comic, a bombshell of enthusiasm and a freaking style icon. As everyone of us experience, Marie had those same voices telling her that it is impossible out there.

In her early twenties, she ventured to want to be a life coach but those voices said, well you have barely lived a life to coach others. When is the experience coming from. But that didn’t hold Marie back for too long. She made the phrase “Everything is Figureoutable” her mantra. Marie shares her journey and leaves you with a tremendous amount of practical tools and strategies to apply to your daily journey of becoming a successful entrepreneur. With Maries new book, everything is indeed figureoutable.

3 takeaway from this blog.
  • You can live the life you love, but you have to be brave to take action without being apologetic.
  • Finding  a deeper why for your business is the key to success.
  • Everything is figureoutable, so just take it step by step.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!




Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Beginners guide to fabrics part 1//Fashion Design 101 series

Fabrics 101 Fashion Design

This blog is for those talented tailors and designers in the fashion industry in Africa that want to learn more about fabrics and fashion design. I know that there are not too many good fashion design courses in Nigeria, so many tailors just learn how to sew without actually mastering the key part of fashion design which is to learn about fabrics. If you call yourself a tailor, designer or apparel manufacturer, then you should spend more time understanding the major material you work with. So I have created a blog series to teach the basics. If you are in the fashion business and are looking for other business ideas in the fashion industry, please read my blog on business ideas within the fashion industry.

We were not naked. We had fabrics.

Fabrics, especially in Africa, which existed thousands of years before christ. The ideology that we ran around naked could often be misleading to think that it was the Europeans that brought along fabrics. We actually traded in cloth with the Europeans when they came to Africa. But yes, Europeans have been really hard working developing tons of unique fabrics over the  last decades but still we had old traditional natural fabrics which as at current could be the future of fashion. Unfortunately, there has been a massive gap between the fabric construction knowledge from our African ancestors and the current fabrics we now use.

Silk is not a fabric.

Noting that we operate in a 21st century fashion environment, I will focus on today’s fabric but highlight from time to time, our old and accent fabric culture. When you hear the word fabric, please never say “silk” as silk is not a fabric. Here is a simple structure to help you understand fabrics. When you hear fabric, think about these 2 points.

  1. the fibre, meaning material out of which it is made and
  2. how the fibre is constructed into a fabric.
Now let us focus on fibres.

We have 3 types of fibers out of which fabrics are made, which is either

  1. natural fibres
  2. synthetic
  3. mixture of synthetic-natural fibres.

Under construction of the fibres meaning, how the material is put together to produce the fabric, we have 2 basics which is either;

  1. Woven  construction methods, which our African vor fathers loved very much. Till today, we have the Aso Oke fabric which is woven.
  2. Knitted construction methods, which is widely used in Europe because of the advanced technology and the weather as well.

Some may expand it to add non-woven hides but for now, I suggest we stick to the most common type.

Why is it important for you to understand this?

If you have visited very good and successful international brands, you will know that being able to give basic information about the fabric is essential to make you stand out from your competition, especially in a global marketplace. Also some showcasing and selling platforms in Europe will demand this information. Furthermore, it is technically important for you to know this in order to create really good products that will sell well. These are the little things that make Asian textile producers overtake us in Africa – deep and profound knowledge of our materials. If you know more about the material, you can process it more.

Natural fibres, natural fabrics

Now moving further, under the natural fibres, you can have them divided into 2 groups –  plants and animals. This simply means that some natural fibres are created out of plants and some from animals. Examples of plant fibres out of which fabric is made are cotton, bamboo, flax plant for linen, hamf, fig tree which was widely used in the olden days and today still processed in Burundi.

Under the animal fibres category, you have wool from sheep, alpaca, silk from silkworms, now you see silk is not a fabric but a fibre out of which fabric is made. So if a seller at the market tells you something is silk, then you write it on the care tag that it is silk, then a store owner in Europe sells it as silk to a customer, who then knows that it is not silk. Then sue the store and there is wahala.

Actually the store owner will know immediately she gets it that is not silk and will never do business with you again. You can explain, that is what the fabric seller told me. But sorry you have lost an international deal. Because silk has a kind of soft and drapey texture, many fabric sellers call anything, even synthetic fabrics that are soft and drape silk.

Fabric construction

Now let’s move to the next which is fabric construction. Remember, we talked about knit and woven methods of constructing the fabric from the fibres. Woven is basically when the yarns (fibre threads) are woven vertically and horizontally into one another creating different kinds of weave. These kinds of fabrics are often not stretchy, even when some are. But most of them are not but can obtain some stretch character by cutting it on bias.

Guys you know what that means as well. Cutting your patterns at a 90 degrees, diagonally on the fabric. So you see we are still talking about the natural fibres. A tip is that natural fibres are more loved in international markets and sell for a higher price. Second tip, you can test the fabrics to be sure if it’s natural by burning the edges. If it burns and sprinkles into dust, it is a natural fibre, if it burns and melts together like rubber, it is majorly synthetic.

In the next blog on this fabric 101 series, I will explain the synthetic and mix fibres. Here is a blog on how to start a fashion business with less than 80K.

3 key take away from this blog
  1. Being able to give basic information about the fabric is essential to make you stand out from your competition.
  2. First silk is not a fabric but a fiber used to create fabrics.
  3. Fabrics are either obtained from natural fibers, synthetic fibres or a mixture of both.
  4. Fabrics are made by weaving the fibres or knitting them. Many woven fabrics are not stretchy. You see. Hard to stretch but you can cut on bias to give it a bit of stretch!

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!




Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Rise up with black super power to hack systemic racism!

entrepreneurship is our black super power against racism

In this blog, I express my thoughts and throw out our black super power as a solution to racism. We cannot talk about racism and not talk about slavery. Can we talk about Slavery and not mention exploitation? We cannot mention exploitation and not acknowledge the accumulation of wealth as a result. Wealth and power, unfortunately, often go hand in hand in our today’s society. The principle practice of racicm, slavery, explotation, wealth accumulation and power has systematical developed over centuries to establish itself in our global “way of life”.

Enough not to rebel. That’s the concept!

One group has it all – wealth, power, structure, all.  The other group has nothing and is labeled poor. Therefore the poor must do anything demanded of them to survive. Oh there is a group in between the wealthy and the poor. They have just enough not to rebel or are so occupied trying to have enough. They are the voice of the poor. From the pre-colonial times till date. This is a system we all have contributed to establish, myself included and I will tell you why soon.

Violence and blood stains delightfully served

This system is an archaic and reckless establishment disguised in pieces. Sprinkled on the masses as tiny enjoyable treats, fanciful comfort, reachable dreams and unending distraction. Often we cannot recognise it even if we look. Those that can see, recognise it at a glance. Unfortunately, we do not sit long enough into the awareness that this establishment of abuse from history to date, is consistently svred to us delightfully. A niggling feeling to sit into, so we move on fast. We condole it.  Not on purpose, we nurture its growth.

Floyd’s death protest rippled around the world

What we see is the tip of the eisberg surfacing as institutionalised racism, in-your-face or subtle racism in our daily lives, race-based police brutality like in the case of Floyd and many others who have lost their lives or suffered trauma as a result.  After Geroge Floyd’s death in the USA, being murdered in broad daylight by a police officer in the company of other officers who aided the process, the world took to the streets in rage and anger. Packed with folks from diverse ethnicities like never before, the protest rippled around most parts of the world.

It is extraordinary.

For the first time in this modern day, we have allowed our emotions to sit with us longer. Long enough to cause action, even if it is short term immediate action of protest. At least, it gets to whirl up things a bit. There is a global pandemic shutdown as I write this, so many people have involuntarily stepped out of their caos, out of their hamster wheel, out of their absence into a reality they were just coming to understand.

When the Floyd video exploded the internet, many were already extremely paralysed about the world they realised they were living in. The increasing gap between the financially wealthy and financially poor. How this translates throughout every structure. Its implications in times like this pandemic. It was time for change. The streets were filled.

When the wheel begins to spin again and we tread, then what?

After a powerful motivational workout session, you  take up your shoes and start working out the next day, if not that same day. On the seventh day when it rains, the weather becomes the perfect excuse you have been cooking up in your head since the past 2 days. Know that story? That is us now. Life will get back to a new normal. I am afraid that we might quickly forget that we went on the streets during a global pandemic shutdown to demand for justice. It becomes yet another historic gesture.

What do we do?

What do we do apart from the expected mini activism around our family members, friends, colleagues and so on. Apart from educating our kids and using love to conquer hate. Apart from slogan and social media activism. What do we do? In this blog, I have no short-term solution but I want to show you just one tool that can effectively change the game for the long term.

Employing cheap labor – that has been the model since history till date.

Many industrialised and modern economies built based on this systematic exploitation of other communities be it in raw materials, labor or property.  The end goal becomes accumulating material wealth in all its form.  Money becomes the purpose, so enslaving humans get easily justified with all sorts of reasoning, from skin color justification to “at least they have a job, others don’t”.

We can strategically force the establishment’s knee to bend, crippled flat to the ground, We can scratch a pain point in the ears for the system to listen or be deaf forever. We can, if there is a shift in capital. If there is economic independence. I told you I will tell you how you and I have contributed to establish an archaic, reckless and violent establishment. Here you go.

The power is in your money

When you make a purchase, you invest in a system of wealth distribution. Do you know in which? This is not to make you feel bad. It’s to make you wake up. I am in this struggle with you. Our money has to be invested into the change we want. I am an activist using fashion to create fair income but I too find it extremely hard to stay aware of this fact. It is a battle, but a battle worth fighting with oneself. My purchasing power is truly an absolute power that I possess. How can I use it to back up my social change demands?

But let’s try it. Black super power is entrepreneurship.

Let’s start with Africa because that is where you have over 1.4 billion blacks. That’s where the balck power originates.  If every African country can become self-sustaining in its own consumption, OMG, there will be a shift in capital accumulation. There will be a shift in mindset. The true black super power will evolve. But how do we get there? Through entrepreneurship. As simple as that. If Africa needs to consume, then African entrepreneurs should create the products and services.

African diasporas should start popping up their business everywhere around the globe that it becomes an economic movement to racoon with. African owned franchises springing up like stars in the sky everywhere. But this can only happen if the anti-racism movements actually put their money in these businesses, not just the day after the protest, but as a long-term commitment.

Backstage work has begun

Now and the protest is almost over, it means backstage work has begun. Remember you can be an entrepreneur. One at a time, lifting the economic value of the black power. Venture into diverse aspects of entrepreneurship. From product based to service base. Form traditional to digital. Every diaspora should have a side business in his or her home country, even if you are a professional. It’s not about charity. Stop it. It’s not about humanitarian help. Stop it. It’s accountability. It is building economic independence. Start a social venture. Start a traditional business.

Hack the system. Shift the establishment.

So when you read this blog or watch the youtube video. Wake up to your power. If you identify as black, you can hack the system with entrepreneurship. Create your own solution. Create your own platform because no one is going to give you a platform. If you can talk, start a podcast. If you are good in front of the camera, start a webshow. Showcase black businesses and entrepreneurs like my friend from Diasporas colors Hottensiah is doing. If you have trading skills, buy and sell black produced like my friend Judith from trusted craft is doing.

If you are black or white, I do not care.

Just become an entrepreneur with the cause to uplift the black race and create economic balance. If you are a professional and can’t be a full time entrepreneur,  pay someone to do the business. Invest in the side hustle through someone that is able. There are millions of entrepreneurs out there aspiring to start a business. If you have digital skills, call up a business that needs it and a partner. You must not start your own business but you can invest your skills to elevate existing projects and businesses.

If you can mentor, invest your time. If you are not entrepreneurial or do not want that extra hustle , then channel your purchase to elevate black-driven businesses. Make a commitment to consistently use 10 different black uplifting brands or services around the world. I know it is easier to walk into a chain store, yes, check for black-uplifting brands there as well.

Let us take up our space at the table

The fact is that behind almost every large successful brand you find in Africa, there is a large mother corporation either in Europe, America or Asia. So at the end of the day, yes they create jobs but the systems of power and establishments remain the same. So lets hack them. When we all start rising through economic involvement, we begin to shake up the traditional ecosystem. When that happens, we do not have to demand to be heard. We just get a space on the table for we are now an economic force to be reckoned with.

If you want to make this move today and start a business to uplift the black power, but wonder how to go about it, write to us, follow me on instagram and YouTube as I create more content to guide you on this journey.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Social entrepreneurship. Pt. 2//Must do to get the Money for the Mission.

social entrepreneurship

So last week, I released the first part of this blog where I talk about what social entrepreneurship is and the first step to getting the money which is clarity for the core activity. Go read that blog to catch up if you have not. So in this blog, it is all about learning 2 new strategies to get more finance for your cause.

Stop solving the world problems

I have seen way too many social entrepreneurs try to solve the world’s problem, myself included. When I started my charity organisation against human trafficking called EXIT, I encountered so many problems. The core activity was to raise awareness. But then as we progressed with awareness raising, the result was that enslaved women showed up. We ventured into counselling. Then some needed shelter. So we ventured into providing shelter.

Others needed therapy, which we also offered. Some of the women had family members who needed support in Nigeria. So we ventured into supporting them as well. Before you know what is happening, we literally covered the full chain from awareness to outreach support and prevention. WIth a small team and no regular cash for the mission, I ended up working 12 to 17 hours a day for no pay sometimes. Forgetting my health, my family, me time and so on.

You often get so drained into the process that you lose sight of the core “Why” in the first place. That autopilot of activism begins to eat your vision. It took awareness to see and courage to stay “STOP”. This is not what I want to do. This is a mission I have set myself on but it is not my vision. What is the message here?

Develop focus – solve one major problem.

And hell no, focus does not mean you become rigid. It actually means you become more creative and engaged to maximise the process towards that vision that you have. I have a video about focus that I really encourage you to watch on my YouTube channel – use Deep focus. As social entrepreneurship might seem to be  challenging because you have so many issues to tackle and you are also very passionate about ending all these world problems, remember that you have just this life and chance to make a significant impact.

How do you maximise your impact?

By focusing to solve one major problem. It is a lot more impactful to solve one major problem for people in a specific region and then scale your know-how to solve that same problem in other regions, than to begin to solve multiple different problems in one community. Why? When you master solving one problem, you gain an enormous set of skills, know-how, network and process. You can leverage on this experience faster when replicating your problem solving mode in another community.

Here is the game plan. When you find that one major problem you can solve or want to solve in your social entrepreneurship journey, master the art of communicating it and use it to build relationships that matter. Building relationships is key.  Because the leverage you have, is the access you have to the community where you create impact. Find those corporate bodies that need that access and share similar value.

Build relationships amongst potential donors.

This is an aspect that comes after the first 2 strategies I have shared in this blog and in the previous blog. The first we talked about was getting clarity about the core activity of your social entrepreneurship venture. The second was to focus on solving one problem and differ from wanting to solve the world’s problems. Now that you have these two figured out. It is time to wrap up a good presentation of what you do so that you can go out into the wild world to get the money you need.

Without these 2 figured out, you will not be able to maximise your fundraising journey. Now let’s talk about donors. For many humanitarian or charity activities, we often have small donors who donate 10 dollars or twenty here and there. But these donors are super important. They share your why and therefore einvest in your cause. You also have larger donors which are the business corporations or SMEs, or even the gouvernement who dish out grants. See it is extremely important to take advantage of the government grants you can access. How do you give these donors, be it small or large, value as well even if they are not the end recipient for your services or products?

Here is how to take care of these donors.

Create a community around your why. And when I say create a community, I do not mean a random instagram profile, a facebook page and someone in a year newsletter. I mean for you to create an intentional and strategic community to build your social entrepreneurship efforts. You build the community like you are building a customer base because that’s actually what you are doing. Your instagram page and facebook page sync.

You care about the identity and message you put out there. There are calls to actions, updates, consistent information with value. Your newsletter is a sacred medium to create inclusion for your donors. You segment the newsletter into the donors class. You can use Mailchimp for free to actually get this rolling. Go beyond just information about all the great things you do with their donations to tell them about how the industry or issue in general is evolving. Think about it, they are investing their rcash because they either care about your “WHY” or the cause. So they would appreciate more about it and you can use this content to care for your donors just like a traditional business would do.

3 key takeaway from this blog
  1. Focus to solve a problem and master communicating this.
  2. Leverage on the access you have to specific communities.
  3. Treat your donors like real business clients .

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!




Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Find out if your business idea is good for you

business ideas that is lucrative

If you are like me, you would probably have so many business ideas that you would love to start. Well the truth is that you just can’t start all these ideas you think are unique and extraordinary at the same time, except you are superwoman and you have 48 hours in your day. Unfortunately, I do not av e48 hours in my day. So I have to prioritise and so do you. Which means you might have to start with the idea that is most likely to succeed and most likely to suit your life season now. 

But how do you know which of your multiple business ideas it would be? In this blog I want to share a very technical business tool which you can actually use to sort out the multiple business ideas you have. Though technical, I have found an easy way to make it practical  for myself and it works. The business toll is the SWOT analysis tool. You can use it to analyse the internal and external factors that would determine how your business would evolve. 

Let’s start from a place of excellence and positivity. 

You might look at your life and conclude that you do not have any skills or talents. I say this because we receive so many comments and questions from young people visiting my website – joadre.com, who chat us up asking what business ideas they can start but they then drop off the comment of “I do not have any talent”. Seriously? Who said you must start a business with a talent? 

Capitalising on your talents is not the only way to start a business. You start a business based on the deep desire you feel to start the business. How you think about yourself will extremely affect the results you get. Of course you have talents. So let’s talk about your strengths as I would like to rather refer to talents as such. Strengths is the first letter in the technical business tool I talked about earlier called the SWOT. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. 

What are strengths and how can you use it to sort out your business ideas?

Strengths are those internal factors, characters, attitudes, skills, access, reccources, talents, abilities etc. that you have. It is internal because it has to do with you and you alone. Only you influence these things. And here is the good news, you can build on your strengths. I was not born able to read and write, neither where you but we all learned to do it. At first, I was not passionate about sports but I knew I had to somehow start my fitness journey so I began to learn. Digital marketing was never something I felt interested in but I came to love it and develop the skills I need. 

So you see, strengths are your greatest asset. 

We all have one or more of them but if you still end up concluding you have none, then one thing you can do to fix this is to build your strength asset. When you look at  your business ideas, where do you see that you have the most strengths or can grow the most strengths now? If you have 3 business ideas and they revolve around these 3 different areas for example – customer service, digital and manufacturing. 

Ask yourself, which strengths do I have now or am I willing to grow that can serve me in any of these areas? For customer service, do you have great human relation skills? For digital? Are you internet savvy or willing to learn? For manufacturing? Do you have the technical skills to actually manufacture whatever it is you intend to manufacture or are you willing to learn that skill? Watch my video about Strengths on YouTube to understand more.  

What about areas for improvements, a.k.a Weaknesses?

Weaknesses makeup the second part of the SWOT analysis technique which I highly recommend you examine. Weaknesses like strengths are also internal factors. Something you can influence by actually improving on them. Because weaknesses are just like strength but the opposite. If you know your strengths, find out which areas you need to improve for all your business ideas. Run with the business idea that you know that the areas to improve is something you are interested in now. Watch my video about Weaknesses on YouTube to understand more. 

Opportunities bring growth!

Unlike the first two above, opportunities are external factors that you may not be able to directly influence. So when you have multiple  business ideas, examine all these ideas to see how the prospect looks like ahead. How the industry, the environment is for the ideas. Is it a growing industry? Will there be more opportunities in the future or even now? Of course you will navigate towards the idea with the most opportunities. Opportunities are possibilities to scale your business ideas in the future, so learn more on my Youtube channel video about Opportunities. 

Threats you should be aware of. 

People hear threats and are already nervous when they hear this, but I urge you to see threats as opportunities. They are also external factors that you often cannot influence. Take for example a government legislation or new industry regulation that could affect your business negatively. You might not be able to envisage all of them, but merely being aware of this possibility will keep you open to counter them or react swiftly in favor of your business.

So before you dive into a specific business, it is always helpful to quickly dedicate a short moment to think about the potential threats beyond your control. Then take action to come up with ways to combat these threats. So at the end of the day, you get to choose just that one with less threats from the multiple business ideas that you have. Here is a YouTube video of mine about threats to watch. 

Concluding for an idea to start based on the SWOT analysis.

After you have analysed all ideas based on the strengths you have or willing to acquire and the weaknesses as well. Then you weigh the opportunities and threats, you can confidently rank your business ideas accordingly. Run with the one with more opportunities, less traits and more avenues to improve later. However, keep the other business ideas open as there is always the option to engage in them after you have kickstarted the first one nicely. 

3 key take away from this blog
  • You have strengths and identify them. 
  • Be open and willing to grow through learning. 
  • See treats as opportunities. 

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!




Useful links: 

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Entrepreneurship Mindset. Quick Money Vs. Long Term vision!  

entrepreneurship is a marathon

So many youths today want to venture into entrepreneurship but at the same time many want to make quick money. Somehow these two goals do not necessarily go hand in hand. The truth about entrepreneurship that many glamorous showcases of the industry do not portray is that entrepreneurship is a long term journey. Even if you are looking up to people like Mark Zuckerberg of Facebook, remember that he started small in his hostel campus. Many entrepreneurs most people look up to today have started their journey years back and some even failed multiple times, lost so much money, before finetuning their ideas to become successful.

This part of the journey is often summarised in two or three words that the audience underestimates the struggle or journey. What do you want? If your goal is to make quick money because you see these adverts of how you can work from a beach on one island and make money while you sleep, then Entrepreneurship is not for you. Seriously!

Make money while you sleep.

Not every idea can become a business nor generate money while you sleep. Most entrepreneurs have physical businesses and have to be there to operate their businesses. So generating cash in sleep is practically impossible. It is often through online businesses that you get that opportunity to earn while you sleep in the first place. And it does not come without a price though. To make money while you sleep means that you create digital products that sell even with your absence. Meaning these products and/or services don’t need your physical presence to sell itself.

Which means you have to have the knowledge to create such products in the first place. Of course you can invest by lending cash to other entrepreneurs and wait for payback and interest. This could mean “make money while you sleep” but you need to have that huge capital to invest in the first place.  If your goal is to make quick money without effort, there is practically no method out there that will give you quick money for a long period without hard work. Most ideas out there that promises you quick money are often from people who need you to do some kind of questionable marketing job or scam. So be careful.

If making quick money was that easy, it will not be quick money anymore as everyone will do it and it becomes the normal time span to make money. But if you are bent on making quick money now, ask yourself “what about tomorrow?” Is it not wiser to build a sustainable income stream? Do you constantly want to be under the pressure to make money everyday from scratch? If you think that you should start a business to make money quick, then you are deceiving yourself.

Long term entrepreneurship approach.

Entrepreneurship is a marathon rather than a sprint. You’ll have to devote a huge proportion of your waking hours to your business if you want it to succeed. You’ll also be devoting a huge amount of your brain space to it. There is a whole lot of personal investment to be made. The investment you make now might not yield financial profits immediately or even in 6 months. But here is the upside. Entrepreneurship is one of the most fulfilling journeys to embark on for so many reasons. I explain why you should be an entrepreneur in this blog – 3 reasons to start. Yes, you can create a blueprint and develop a legacy. Your earnings opportunity is unlimited if you are creative.

So my dear friend. It is time to dish that quick money making mentality. Imagine all the months and years you might have spent trying to make quick money. If you back then sat down and did some deep thinking to come up with a good business idea to start, where will you be today. Probably earning some good profits that can cover your life expenses. Why you want to make quick money might be the pressure you have to cater for your family, but often, it is the lack of real ideas to make money that is the issue.

So if finding a good idea is your challenge, you have so many business ideas in my blog that you can look into. Take for example these 3 blogs.

  1. 12 Online business for Students in Nigeria
  2. Lucrative Online business to Start from Home
  3. 3 tips to Make more Sales in your Online Business

They are all ideas you can start from your home and funny enough, most of them give you that opportunity to make money while you sleep. But you have to be ready to do the work!

3 key takeaway from this blog
  1. Entrepreneurship is a marathon, not a sprint.
  2. Settle for long term vision rather than a quick money model.
  3. Yes, you can make money while you sleep but be ready to do the work while you are awake.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!




Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Social Entrepreneurship. Pt. 1//How to get money for the mission. 

social entrepreneurship

If you are passionate about helping people and maybe venture into social entrepreneurship because you want to combine your business skills with a humanitarian cause, then this blog is for you. In this blog I want to show you how to get the money for the mission as a social entrepreneur. I have divided this blog into 3 parts. This is part 1. Check the main blog page for part 2 and 3.

What is Social Entrepreneurship

Social entrepreneurship is basically when you tie your business to a very high social mission. Read a detailed definition here on Wikipedia. Often as social entrepreneurs we might be so caught up in the change we want to create that we actually forget that we might just end up needing money for the mission. We live in a materialistic and capitalistic world where almost everything needs to be purchased or paid for. So you need money and see money as a tool. A tool you have to learn to acquire for the cause. You are not driven by the tool but you master how to get it and manage it.

When the audience cannot pay for the service

As a social entrepreneur, the people you intend to support or give value to might not be able to pay for your products or services. Take for example your mission is to bring clean drinking water to a community that is disadvantaged and affected by financial poverty. These people cannot construct the clean water pipes. Their life revolves around just surviving a day. Then you bring in one great technological structure that costs so much money but will give them access to clean water for the rest of their lives. Or maybe they even have a simple solution but lack the finance to implement it and later maintain it.

So first of all, how do you finance this and how do you keep the maintenance? You can either approach this situation with 100% charity, getting others to donate and you do it. What this means is that you will also have to continue to get donations for the rest of your life to keep the maintenance for this community. Or you might develop a social entrepreneurship approach and carve out a business model around this idea. For example;

  1. you can develop some merchandise you sell to privileged folks who share a common interest  connected to the “why of your venture. Wao, the “why”. This is so important for social entrepreneurs if you want to develop a business model.

  2. you can also develop another approach to say, you start a clean water partnership with a business cooperation who channel their corporate social responsibility towards financing your social entrepreneurship venture. More on this in part 2 and 3 of this blog series.

  3. you can also design a method where the community sells the water to continually raise funds.

  4. you can combine all 3 approaches to carve out a social entrepreneurship model.

See money as a tool for social change

I always advise you as an entrepreneur to think of developing a business model. Basically it is all about how revenues can come in to accomplish the mission. So money is not your enemy here. It is a tool for social change. To get the money for the mission, it is so important to develop a classic business model approach and run your venture as a business.The world needs your courage and the impact you want to create. You have an idea that can change the lives of disadvantaged groups and therefore must work towards sustaining that idea.

Your mission is sustainability

Meaning, the idea is not a one off that dies after you run out of cash but can somehow be kept alive either through transfer of ownership or though a more secured financing structure.  Yes, there are projects that have a specific life span, so they have to end after a certain time. But for some social ventures, the impact has to live on as that is the essence in the first place. These people will always need clean water. So your mission is not to get them clean water now and leave them out of clean water in 10 years. But your mission is to find ways to make sure that clean water can stay for at least this generation till the next. So it means you have to think outside the box, collaborate with major stakeholders that have the capacity to sustain this mission.

First step for Social entrepreneurship sustainability

Clarity. Find your message clarity. This is so important but often overlooked because you as the entrepreneur are so passionate about the cause and believe that everyone else understands it as well.  Or you “expect” everyone else to also be passionate about bringing clean water to one community at the end of the world, right? I have actually felt this way when I started my social venture against human trafficking. I thought, who would not be against modern slavery or exploitation. In this case, clean water.

Everyone must know that clean water is essential. But here is the hack and believe you me, people are busy. People are disconnected. People have their own social cause they feel more affiliated to. Some just don’t care. People you approach might have no cultural, economic or social connection to that community or that cause. So carving out a clear message of “Why” is such a big milestone for the success of your venture.

Clarity means that you nail it on the head. Your core business activity. What is the product or service? Clarity means that you leave the generic explanation for your cause to go into the core of the specific method or approach you use. So it is not that you are helping people in community A or changing the lives of community residents. It is that you are bringing them clean water to community A. What is the impact of your bringing clean water to the community? How does it change their lives?

Then this leads us to the much greater strategy to define – your why. Why are you bringing clean water to that community? Clarity comes with simplicity. If your mission is way too complicated, it would be hard to get the money or partnership you need to keep the cause alive.

3 key take away from this blog
  1. Articulate the why behind your mission.

  2. Define the core activity you are embarking.

  3. Keep it simple.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. I will release the other parts of this blog, so stay connected. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/

  • Youtube: https://www.youtube.com/user/joadretv

  • Instagram: https://www.instagram.com/iamjoadre/

  • Joadre blog: https://joadre.com/blog/

  • Joadre Newsletter: https://joadre.com/newsletter/

How to Make Good Social Media Pictures with your Smartphone 

good pictures for social media

Social media is our new reality. Period! That is why I will show you how to make good social media pictures because this is the number one way to make the best out of using social media platforms. If you were born after the 80ties, you probably have a social media account and some of you who want to earn side income, know that you can use social media to either boost your business, reach new customers or even earn substantial money. Looking for online business ideas to start, read any of these 3 blogs on starting an  online business. In the last blog I talk about how good high quality pictures can boost your sales online.

  1. 12 Online business for Students in Nigeria
  2. Lucrative Online business to Start from Home
  3. 3 tips to Make more Sales in your Online Business
Here is why you need great picture on Social Media

If you use Social media to promote your products, then a great product picture differentiates you from your competition. It represents how good and professional you are. One fact about eCommerce is that the customer is ready to open their wallets, based on what they see on their desktop, tablet or smartphone.

When it comes to getting a good job, many employees actually go to the applicants social media account to see the type of content they put out. This is where your profile image to the regular content you post can make the difference. It is like your CV to strangers browsing the web. But in this blog let us focus on pictures you use to promote your products or services on Social media.

The different kind of pictures on Social media

When it comes sto products or services promotion or showcasing, you have what is referred to as classic product pictures or more commercial or editorial pictures. What is the difference here? Editorials reflect the lifestyle behind the product and here is an example in Vogue with the lady on the stairs. While the product picture targets selling and you can see an example of one of our product pictures here in our online store. Product pictures have to give the customer feature details beyond just the lifestyle representation which Editorial pictures provide.

Clarity and neatness of the product presented is very important. Some social media like Instagram and facebook have a shop functionality which allows you to set a product or service for purchase. Making such high quality pictures of social media or anywhere online where you need to add pictures is not as expensive as you think. You can do this yourself if you have a smartphone and here are all the tools you need.

This is what you need to set up your home studio
  1. A smartphone with a good camera – like  8 megapixel would do the job well. Whichever smartphone you choose to use for the photoshoot, make sure that your device has autofocus. If you do not have such a good phone, just lend one from a friend.
  2. A white backdrop to give your photographs a clean and consistent look and to eliminate distractions. I have a roll of white sheet which I actually use to make patterns and it works fine. But you can also use a white cloth.
  3. A table which would also be your dining table.
  4. Sunlight at between 9am to 11am. These times are better because the sun is not shining extremely intensive so your product is lighted softly and beautifully. There are many options for lighting, but the easiest and most budget-friendly option to use is natural window light. If your product is small, you can use this simple and less expensive light available on Amazon. There are 2 lights with tripods that you can set from left and right. Like I said, natural sunlights can do the job as well.
  5. If you have cash, get a soft box.  Good but I will use natural resources.
  6. Then you need a stand or tripod. Flexible tripods for your smartphones are cheap. If you cannot afford a tripod or selfie stick like that, simply use a heap of books and some object to position your smartphone.
  7. Last but not least, you need a reflector box or white bounce card. If you do not have one, let’s quickly make one.
How to make a reflector

Get a used carton and tape them to create a bigger board, glue and foil paper. This is so important, because it will help you reflect back all the lights directly to your product. Wrap the fuel paper around the carton and you are good to go!

This is how you capture high quality pictures for online

Get all your gears together and set up the table with your ironed white cloth or your neatly prepared white paper background. You can of course use other background colors if you wish. Now, we are ready, let’s move over towards the window. Take away anything blocking the sunlight. Your table should be in front of the window. You stand after the table facing the window. Your reflector should be positioned to bounce the light from the window back to the product without casting shadows.

If you need to have 2 reflectors, one on the left and one on the right, it’s even better. You can position the reflector using books of objects if you are doing this alone. Remove stains, dirt or anything that does not belong to the product. Make sure the product is not squeezed if it’s textile for example. Make sure there are no particles or objects that do not belong to your product or picture idea. Style and arrange the product on the white background like you want.

Snap your product from different angles.   Use the maximum amount of megapixels possible with your smartphone. These 4 angles or shots must be taken.

7 shot you must take of a single product
  1. A full shot called a “Total shot” of your product – it shows the complete product in the picture.
  2. Multiple close up shots of the product displaying special features of the product. Features can include detailed view of the material texture, special elements of style.
  3. A total shot from the left angle
  4. A total shot from the right angle.
  5. Interior shots if there is an interior.
  6. A bottom view shot if there is a bottom.
  7. A styled preparation for the product.

If you also intend to market your product online using social media, then this little investment will pay off as well, because you can easily create different pictures using this concept. You can swop the white background to cardboard paper with different colors and so on. You can update the shoot to become editorial shoot by adding props to style up the product or show the utility of the product. After you have taken the shots, make sure to cross check to see if everything you took was sharp in focus as you want it to be, before dismantling our setup.

3 key takeaway from this blog
  1. You need high quality pictures to promote your products or service on social media.
  2. You can create these pictures from home on a very low budget following the tips above.
  3. Make sure to take multiple shots of a single picture so that you have enough to represent your product.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Business training to clarify your “WHY” for your business

tipAfrica structure for SME

In a previous business training blog I explained why you need a business plan and how to structure one. Look let us be frank, nobody needs a 30 page highly technical document as a business plan because nobody will have the time to read it. In this blog it is all about business training. The kind of business plan you should work on is more like a strategy document on the essential things about your business idea. When we look at what is most essential, the problem your solution will solve is the most important. Why? Because the problem is the foundation of the reason why you venture into business in the first place. The problem makes up your deeper “why”. And your deeper “WHY” is the driver of your business. If you can articulate this and translate it into a very simple communication tool, you have literally set up your business to succeed! 

How to find the deeper why for your business. 

Before we dive into how to establish your “why”, let me share some benefits of this approach. If you really want to succeed in your business, please go and read the book Start with why” by Simon Sinek. I bought the audio version so that Ican listen on the go. It is only about 9 dollars (say 4000naira) but it will absolutely change your perspective. He explains extensively why your focus for communication should be on the reason behind your business as rather on the actual product and/or service of your craft. 

As our 21 century market becomes even more crowded with cheap products, only those that can build a true and authentic brand are set to succeed. After reading the book, I felt like a veil fell off my mind’s eye. I actually embraced my deep motivation to launch Joadre. My business inspiration comes from the place of me seeing how  millions of africans uffer everyday, some falling victims to exploitation and human trafficking in Europe, just because of financial poverty. When still, they come from a continent with abundance.

I want to help African Entrepreneurs build sustainable income dreams so that they can live the life they desire. If we had enough business training resources available, many people would be able to start their business. That is my “Why”. Knowing this, I craft the solutions (product and service) around helping entrepreneurs achieve this. If you can identify exactöy what the issue is you want to solve with your business idea, you will be able to develop an even more superior product or service. Because the product and/or service you will develop will be crafted to serve that purpose. So if you want to understand deeply how to craft this why, I highly recommend you read Simons Sinek’s book – Start with Why. Here is the link to get your original copy or audio version. 

Develop your why from the problem statement -A business training must do!

As a starter, you can craft out your why from the actual problem statement. The problem statement is a part of your business plan. It is a simple write up about the issue your product or solution will solve. Here are simple theoretical steps you will need to follow to establish this very important information about your business idea;

  1. Describe the problem
  2. Explore the current solution to the problem
  3. Filter and define the problem in a simple format
  4. Create a problem statement
  5. Solidify, research facts

 Let’s explore these steps in short details and of course to be able to find out these information that you will need, you have to research. 

Describe the problem in words.

Write it down black and white on a sheet of paper or on your computer. Describing your problem means you should go at length to explain what the problem is, how it affects who and who it affects. 

Explore the current solution to the problem

Think further and consider how this particular problem is being solved right now today, in your environment. Maybe the existing solutions to this particular problem are very expensive, or perhaps they are cumbersome, not efficient, not reliable, not consistent in taste for example if it is a food business. 

Filter and define the problem in a simple format  

What is the primary pain point? Write it down. If you need more than 2 sentences to define your problem it will be very hard to sell the solution which is the product you will create. Always think like you are explaining it to a friend. If you can not pinpoint a problem that your potential customers have, then you might not have a viable business concept.

Solidify, research facts 

Briefly mention facts that confirm the problem. Depending on the problem, you can find facts from different sources. Form internal or external reports, staffing reports, statistics, customer demographics, national trends and information on company resources if they contribute to the problem, news report. Avoid bogging down the statement with too many facts and figures. Include only key statistics that illustrate the severity of the problem. If you are unsure which facts to include, choose at most two facts that best support your argument.

Create a problem statement: 

Summarise the problem in not more than a good paragraph or two if it is detailed. The first section of the problem statement begins with a summary of the problem. Your summary should be concise. Avoid jargon and industry buzzwords. Clearly state the problem without extraneous details. Simplicity – Proof read to make sure your sentences and descriptions are as simple as possible. Follow Richards brads envelope rule which says that your problem statement should be able to fit the back of an envelope. I will share more tips and practical strategies on my YouTube channel about this topic as we progress with the 6 Key program. And by the way, my 6 KEY business training program is now published weekly on my YouTube channel but you can enrol for free for the full course here. 

 Here are some examples of situations which calls for solutions oriented approaches: 
  1. Working parents need so much time to get grocery due to their schedule, trafficking jam etc, 
  2. 10 kids living on the same street all go to the same school and they all have to drive there, it might be a problem for most parents who have to be at work very early. 
  3. Female bags out there but none actually transport tradition, funkiness, urbanism and culture. 
  4. A problem could be desire based, prestige based. Examples of desire based problems would be kids loving ice cream on hot days but there aren’t enough healthy ice cream options available in school cafeterias. So your why is driven from the fact that you want kids primarily to stay healthy while enjoying their ice cream. What are the issues you intend to find a solution for? 
3 takeaway from this blog
  1. Create your problem statement.
  2. Find a deeper meaning for your business. Your “Why”.
  3. Read Simon Sinek’s book – “Start With Why”. Since I know this book is valuable, I have included a special link to the book. click on book to get it. Take notes when reading because you will get so much value that you. can include in your business.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!



Useful links: 

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Find your lucrative business idea. Stop the follow-follow! 

lucrative business idea

The noise is loud out there and it seems easier to get on autopilot. Do you find yourself  venturing into a business simply because many people are starting off in that so-called “lucrative business idea”? Or did you stop because they say it’s not invogue anymore? This is a Follow-Follow attitude but I get the pressure to be entrepreneurial!! Don’t worry, you are in good company. I was once like you and this blog is all about finding that unique idea. Before I outline 3 major strategy to find a great business idea, here are some points to think about.

A sincere mind-body scan to a genuine idea

But the first thing we must do together now is to acknowledge that you need genuine ideas of yours. Carry out a mind-body scan to see if you are actually doing what you truly want to do. Does what you are doing now somehow take you to where you want to be in the future? Are you growing? Is this it? If you seem to have just “Nooos” as answers, then read my blog on how to find a great or lucrative business idea as a starter. Many times we have found ourselves doing things because the other person has done them, is doing them or even intends to do them. This sometimes may not be bad as it may yield your expected results, it still is not a good  look to pull off.

How follow-follow mentality bores into our everyday life

Being a copycat has resulted in so many businesses failing and so many youngsters making life altering decisions that have impacted their own future negatively. As a  teenager I saw a lot of this play out, teenagers getting boyfriends because their friends have and end up getting pregnant and dropping out of school, parents pushing their children to do various things because their friends are also doing it or people starting up a confectionery shop because their neighbour was doing it and ending up closing shop because business did not “move” as the saying goes.

Follow-follow has been the reason behind so many abandoned children, so many estranged families and so many failed businesses even when it was genuinely a lucrative business idea. That being said, sometimes being a copycat may not be so bad as it may help one land a lucrative business, however this question begs to be asked: how many people are so lucky?

Explore from within to get transformative & lucrative business ideas

As an entrepreneur or individual planning to start a business, the need to make a plan cannot be overemphasized.  It is essential that you know what you are passionate about, what your goals are, where you see your business in the next 3 to 5 years, what brand you are trying to build and so on. Answering these questions might seem challenging. It is challenging. You might say, hey Joana, I do not have an idea, so how can I plan out what I do not have?

Sometimes digging deep into your core self and asking yourself existential questions like why am I here? What  is my sincere desire? Who do I want to be? What did I love as a child and so on, can be transformative. As you embark on that thought exploration with yourself, amazing lucrative business ideas begin to emerge. I have an audio training program that allows you to dig deep, transforming the ideas from within into a business that is unique to you.

Find a problem to solve!

This is so important when it comes to actually finding the right business idea. Great business ideas come from a place of value. When you create or intend to create value for a specific group of people, you find a business idea that si lucrative or profitable. How do you create value? by simply looking at the situation nd ask yourself what you can do to solve the problem. What offer can you create? What solution do you have. If it is a situation that a also makes you feel discomfort, it is even better if you come up with a solution that helps you or ease the discomfort. So for example if you find it hard to get really good hair weaves and wig, your solution might be that you venture into retailing high quality at affordable prices. I actually have a blog on starting a wig and weave business which you can read here. so you see, you create value for those like you who find it hard to get good weaves and wigs.

Do your research

Carrying out a good research about a topic that you are passionate about is a key strategy to find a business idea within. Research is not hard to do.Market research is always the first step before you start up with any business ideas. Believe me, if you want to fast track your way to become successful, you need to know what the other competitors or people offering the same or similar product are up to. You can carry out a market research by reading magazines about retailing wigs and weaves, watching adverts related to wigs and weaves, by attending beauty fairs, by studying the competitors, by actually talking to your friends and colleagues who love wigs and weaves.

Look for blog articles in the beauty industry. Know who your key competitors are. Outline your own key findings so that you have a broad view about the market. Your key findings should cover the trends, the competitors listings, the prices wigs and weaves are sold, who the potential customers are and what kind of product they like. So you to do action under this step to come up with your key findings. I have a video coming up on my YouTube channel about  how to do the market research as part of the free business training program called the 6 KEY. So not to miss out, make sure to subscribe.

Find new approach and think up new ways!

Being innovative simply means being imaginative, thinking up new ways to do something, bringing up new ideas and concepts.  Asking the unasked questions. Success on the other hand refers to the fulfillment that comes when one is able to attain their desired visions and planned goals, it also refers to the attainment of wealth. Thus being innovative towards success means bringing up ideas that can lead to success or simply put; thinking up new ways to attain success. To be innovative towards success as an entrepreneur and individual you need to stop following the bandwagon!

3 take away from this blog

Finding a lucrative business idea is more of an art than we think. It happens when we surrender our fears and stop the autopilot. When we reach out from within our core being and push ourselves to become innovative. Take these 3 points;

  1. Carry out mind-body scan – acknowledgement.
  2. ind a problem to solve
  3. Do a research in the industry you like.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter

12 Online business for students in Nigeria

online business in nigeria

Is there a specific online business in Nigeria for students? Well no! That is the frank answer but in this blog, I want to shed some light on potential business ideas that are compatible with a student lifestyle. Why do I say that there is no specific online business for students? Because, students can also venture in any kind of online business. What matters is the sills and time available to you. If you are a full time student, then you might not be able to venture into some online business that requires your full time attention.

You will be looking into more side business ideas. So here are some great side business ideas which you can start as a student in nigeria. But remember, these online  business ideas can also work full time.

  1. Affiliate marketing
  2. Network marketing
  3. Content marketing/developer,  including copywriting
  4. Social media marketing
  5. Specific digital marketing
  6. Website design & management
  7. Drop shipping
  8. Photography marketing
  9. B-roll marketing
  10. Blogging
  11. Vlogging
  12. Video editing

The list is not exhaustive and remember that you can take up multiple ideas to combine to start an online business agency. It is very important to start any of these ideas as a student now because in 3 years, in 2023, over 85% of Nigerians will be online. These ideas are online businesses in Nigeria which you can start from your campus. I will explain every single idea in another blog and even more extensively on my YouTube channel. So kindly make sure to subscribe and turn on the notifications so that you know when I post the new video on these topics.

How lucrative are these ideas?

First of all, let’s talk about the investment to start this idea. Most of the ideas are low capital ideas. You will basically need 7 gears to start off, but it depends on how you want to start. I have a blog  – 7 gears to start off, that takes you through some of these gears you will need.  If an idea is lucrative depends on you. I already mentioned that more and more Nigerians are getting on the internet. The good thing about online business is that you can have customers from all over the world. I remember contracting a guy called Thomas while I was in Europe. I have never met him. He lives in Nigeria and gave him jobs worth over 150K Naira and will continue to give him jobs. So it depends on your professionality, persistence, consistency, quality of work, delivery time, readiness to learn and lastly, the skills you have!

Which can I start now?

What you start off with depends on the skills you already have or the skills you are willing to learn.  In this blog – xxxx, I have explained these 12 online business ideas for students in Nigeria. Read through to understand more about the ideas. But before you start, here are 4 things you should think about – what, who, how and why. I explained these in another blog – the 4  things you must do before you start an online business in Nigeria.

3 key takeaways from this blog
  1. You have a massive opportunity to start an online business in Nigeria because more people will be online in 3 years.
  2. What you start depends on the skills you have.
  3. You can begin to learn new skills to make yourself successful and ready for the future.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

How to write a business plan. A simple structure to follow.

business plan for business ideas

Before you start your business, you should be sure that your idea would be profitable right? Who wants to start off investing so much time and money without any hope of making money? Nobody! That is why you should take time to develop a business plan. Because it is only when there is a demand for what you want to offer that you will make money.  I know that many people are scared about business plan creation because it sounds so technical and you might have heard that there is a structure etc. In this blog, I will explain how easy you can develop your own business plan. I will also share the standard structure with you. 

This is why you need a business plan 

Watch this video on why you need a business plan.

Every business must solve a problem. No matter how small or huge the problem is, you must be giving value to the potential customer for them to pay. Now why would you need to  develop a business plan and notes to start right away buying the things you need to start the business idea? It is simple and here are just 3 reasons; 

  1. A business plan allows you the time to think through every step of your idea from idea to actually making your first sale. 
  2. You will reduce your risk of failure. Even when I say there is no failure but feedback. I do not want you to lose money. So you will need to sit down and think through hat you want to do. This way, you get to discover even more areas that need some more work. 
  3. Know exactly how much you might need to start  your idea. Because while you craft out your business plan, you get to develop a budget too for your business. 
Can I hire someone to write my business plan for me?

Many people want to know if they should/can write their rplan themselves or hire someone to do it. My advice is that you write the plan yourself. Because that is the only way you get to think of the most important part of your idea. You only need to hire someone to write a business plan for you if 1.) You minted to show someone important the plan, 2.) and you are nowt very excellent in writing. Now, let’s take a short look at 2 very important parts of your business plan. After that, I will list the items that need to be in your plan in a structured way. 

The executive summary opens the door for you

Remember the saying that the first impression matters. Same goes for a business plan. Many people would not have the luxury of time to read through your complete business plan. So they will want a quick overview to understand the idea and see if they will support it. There are some easy formats to present this. Either you develop a 2 pager or a 5 slide deck of your business plan to show people. I have included links to our business tool that will help you create  these formats. So basically an executive summary is a short summary of your idea or business plan. This means you actually write it after you have finished your plan. After the executive summary, start your business plan with a clear and precise problem statement

A problem is always the driver of a business case. 

A problem is basically something that causes discomfort to either people, animals, things, structures or our environment. Defining the problem you are solving for your customers is far and away the most critical element of your business plan and crucial for your business success. When we talk about a problem in a business plan,  it is actually viewed from a positive perspective. A perspective of how it can be solved. A solution based view. To find out if your idea has a demand, lets dwell on the problem your business idea would solve for the specific customer. Ask yourself these questions and if your answer is yes, you can happily move on. If your answer is no, then you need to do more thinking in dept to analyze your business idea.  

  1. Would your idea solve a specific problem for a customer?
  2. Would your idea be more efficient for the customer?
  3. Is your idea better than the way the customer is already solving the specific problem?
Simple standard structure of a business plan
  1. Executive summary – basically summary the whole business. 
  2. Problem statement – this highlights the situation your product or service will solve. Apart from whatI have explained above, here is a blog where you can get to read more on developing a problem statement
  3. Solution – product/service you intend to offer. Here you get to highlight key research information that you have carried out. Research is so important. When you research you want to know more about the market, the potential customers, your competitors. 
  4. Marketing – product, price, promotion & placement. Identify your unique selling value. 
  5. Finance plan – this will include your budget of expenses you estimate to spend, the income streams and how much you forecast to make. Also you can include how you intend to start financing the business for the first 6 months. 
  6. Operations – this is a part in a business plan that many people forget. Operations refer to what you will do daily to make the business work. I advise you to actually develop a kind of milestone with a work plan about your major and sub activities of the next 6 months. 
  7. Scalability – this simply means that you think about the potential opportunity your business can have and how your will expand. It might mean that you open up new locations, sell to new audiences, launch new products etc.
  8. Team – the uniqueness of your team. This is all about the competence. Why they or if it is just you, why you are the best person to carry out this business. 
  9. Contact details are self explanatory if you want to show someone the plan. 
Some more tips for your business plan

Make sure to add a picture in the executive summary, but the picture must show the solution or are creating. If you will show someone, then write the plan in a reader friendly manner. Do not use industrial buzzwords or technical jargons. 

3 take away from this blog
  1. Craft out your executive summary after you have developed your business plan. 
  2. Establish a good problem statement
  3. Take time to think through each point and write the plan yourself. 

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!




Useful links: 

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

6 steps to start Wig & Weave Business//Business ideas with low capital

wig and weave business ideas

Since the advancement of fashion, wigs and weaves have become a trend that has women across all age groups rocking the look. And it has even become a more lucrative business idea since many women wish to have changeable looks now and then. If you are looking for business ideas you can start off with low capital, in this blog I will law out all the steps you need to start.  Weaves are hair extensions that women fix on their heads either by sewing or gluing, while wigs are already styled weaves that women wear like a cap on their heads.

Like the popular saying goes; “looking good is good business” wigs and weaves business is a very lucrative business as all women use them across all age groups and all works of life. From the many beauty business ideas out there, wig and weave is an idea you can start with about 70k Naira. But maybe you do not have any capital whatsoever. here is a quick tip on how to start this business idea without cash in hand.

How to start with no money

With no money, it simply takes having a supplier that trusts you enough to give you the products before payment is made. Or you do drop shipping. Drop shipping strategy allows you to  take customers orders and they pay before delivery. Then you pay the supplier.  Thus you gets the money and buys from the supplier while keeping her own profit.

So if the supplier sells to the person at 15k, the person tells the customer 25k and 2k delivery, when the customer pays the seller buys it 15k from the supplier, keeps their 10k and delivers with the 2k, The downside though is that not everyone will be willing to pay before delivery. More on drop shipping in another blog. Now let us get back to our initial blog idea.

Steps to start a wig and weave business – business ideas startup step-by-step
  1. Step 1: Research – Research to understand the market, trend, pricing.
  2. Step 2: Product clarity – Learn about the product – weaves & wigs.
  3. Step 3: Stocking product – Contact Manufacturers/wholesalers to purchase your first stock.
  4. Step 5: Presentation cost – Find ways to showcase.
  5. Step 4: Delivery & logistics – Decide how to deliver.
  6. Step 6: Promotion  – Reach your potential customer.
Step 1: Research

Market research is always the first step before you start up with any business ideas. Believe me, if you want to fast track your way to become successful, you need to know what the other competitors or people offering the same or similar product are up to. You can carry out a market research by reading magazines about retailing wigs and weaves, watching adverts related to wigs and weaves, by attending beauty fairs, by studying the competitors, by actually talking to your friends and colleagues who love wigs and weaves.

Look for blog articles in the beauty industry. Know who your key competitors are. Outline your own key findings so that you have a broad view about the market. Your key findings should cover the trends, the competitors listings, the prices wigs and weaves are sold, who the potential customers are and what kind of product they like. So you to do action under this step to come up with your key findings. I have a video coming up on my YouTube channel about  how to do the market research as part of the free business training program called the 6 KEY. So not to miss out, make sure to subscribe.

  • To do – come up with your key findings.
Step 1: Product clarity 

Wigs and weaves can be differentiated by various factors ranging from colour, to length, to texture and also the materials used ( i.e human hair, kanekalon, synthetic etc.) as this will determine the price of the wigs and weaves. Your next step of action now after having a good overview of the market is to decide what kind of wigs and weaves you would like to start off with. 

Find out what people want, what prices they are willing to pay for it, the different kinds of weaves and wigs, the differences between them, the lengths and also how to care for each type of hair as you need to be able to teach your customers. Your reach should also include where to get these products at a very cheap rate. All that you have found out should be listed down to create a potential product list to start with. Include the prices and where to get these products. 

  • To do – Make your own product list.
Step 3: Stocking product

After you have a list of products you want to sell, it is important that you make that move to contact the suppliers or manufacturers. No matter how lucrative your business ideas might seem, you have to take some logical actions like actually reaching out to partners. You need to source for wholesalers or manufacturers who are willing to sell to you at discounted prices as this will enable you to realize your own profits. Your discounted price must give you at least 40% margin to converse all your cost and make room for profit.

Be careful to rely on suppliers online as you can not know the exact quality of the wig or weave. If you feel you can get the product cheaper online, maybe from Aliexpress or a shop in china, here is what you can do. Go to your wholesale market on the Island and check the products there. If you find what you like, note the name, make, brand features. Go back online and request the supplier to get you this exact piece. Still there is the risk that it might be fake. So to start, i suggest you make a good rapport with a local supplier who has a shop where you can actually feel the quality and texture of the wig.

Get good quality weaves worth about 60k so that customers that want them on that same day can easily get from you. You can go to markets like Yaba and Aspamda( trade fair at Ojoo) as you are likely to be able to purchase these products at affordable prices there. It is important to make special arrangements with wholesalers or manufacturers that allow you to return the product if not sold within a time and exchange for another product. In this case, if one product does not sell after a while, you can get a more trendy product.

  • To do – Stock 60K worth of wig or if you are starting cashless, get 60k worth of wigs based on arrangement with the supplier/manufacturer.
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4 key takeaway from this blog
  1. Do your research properly before you start.
  2. Contact wholesalers or manufacturers and make a deal to be able to return products if not sold after specific time.
  3. Design a strategy to promote your product. Remember to watch this if you want to promote online.
  4. Remember that it is important that you host life showcasing events.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter

Why to use content creation to make money online.

make money online with content marketing

If you are looking for a way to make money online, this blog is for you. I want to introduce you to content creation as a business idea that you can start right away in Nigeria or anywhere you are. I am passionate about this business because it is a good way to make money online and you can start with almost no big financial investment. This is how we will explore this idea in this blog. Firstly, will explain what a content creation business is. Then I will link you to some of my previous blogs about this topic. I will go further to show you why this business idea is for the future. I have a new video on Youtube about this business idea. Follow me on my YouTube channel to stay updated and know when I release new videos.

What is content creation/marketing business?

Content creation business is a way to make money online. It involves the creation and sharing of online material in diverse formats. The form of content can vary depending on your concept, your skills, the platform and the target audience.  The major formats include still images which are pictures, text content like written words, audio content and motion images like films and videos. Text contents are majorly used in combination with other formats. You often release videos integrating audio and maybe some still images. In my blog on content creation as a low capital business idea, I explain more about this business idea. So the point here is that there are no rules. You have to be creative to define how you will approach this business.

Why you should start this business today in Africa!
  • Africa has about 50% of its population beneath the age of 25 years.
  • Nigeria alone has 205 million people, out of which about 47% now have access to the internet (2020).
  • In 3 years, it would be about 85% having access to the internet.
  • Which means that about 77 million new users will be available to you as a target audience.
  • See how the shutdown affected many businesses in 2020? Those who had online businesses were less affected.
  • You have 3 years to develop your business and grow to become a brand in Africa. If you do not, foreigners would. The internet is at a global pace. So if you do not target your own community, your community members online will consume the information and products/services offered by another person in the USA or somewhere else. So you lose the potential influence and income to someone living thousands of miles away.
  • In Nigeria alone, we have about 90 million underemployed and unemployed people. So if your excuse is cash to start a business, I am offering you an idea that you can start with almost no investment. Start Making money online! Get on my platforms to stay connected and learn how to start, grow this business.

Maybe I have convinced you enough now and you are wondering what skill set you will need to start this business? Here is a blog on that. Here is the basic skill set you will need for any type of content creation business.

  1. Research & analysing ability.
  2. Creativity – outside the box – taps into the global market.
  3. Producing the actual end product.
  4. Monetize your content or platforms. I will release videos and detailed blogs showing you how to do this step by step.
Where do I start from?

If you are serious about venturing into this business, you can start easy by starting a blog. A blog allows you to brush up your online skills. If you want to venture into starting a blog, here is another blog on the basics to writing blogs. Can I start targeting business clients? You can venture into offering your services for business clients. In this blog I explain a bit more on that. If you are wondering what tools you need to start, here is another blog on the 7 gears you need to start making money online.

What products and services can I develop?

You have to define what your product or service will be. What your product or service will be depends on the goal you have and the target audience. Looking at the different formats available to you based on the skills you have or can acquire, you can venture into multiple services or specialise in specific areas. Here are a few options: blogging, vlogging, videography for others, distribution of content, marketing content, podcasting, production of content, copy writing and so on!

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Lucrative online business ideas to start from home

online business from home

In my previous blog from last week – 12 online business ideas for students, I listed these 12 ideas and encouraged Nigerian students to start now. Why?  Because in 2023, over 85% of Nigerians will be online and that will create a massive opportunity. In this blog, I want to encourage stay home parents to look into these 12 online business ideas. I will only give very short details about the 12 ideas and also highlight some major skills you will need for the respective ideas. If you want to know more about specific ideas, you have to subscribe to my YouTube channel and turn on the notifications because I will go into details about each single online business idea and how to start them in Nigeria.

12 online business Ideas and short explanations
  • Affiliate marketing: You register with brands that offer affiliate links and prospects, promote a product or service online and get commissions if someone buys.
  • Network marketing: You promote a product or service to your network, also offline and get commissions. More often there is multi-level-marketing involved, where you build a sales network and get commissions from what they sell too.
  • Content marketing/Developer, including copywriting: You develop content (text, visual, audio or mix) for other businesses to market their product. The businesses pay you for this service. I have a blog on this online business idea. Check my blog on content marketing business ideas.  Also copy writing falls under this category, just that you specialise in text format.
  • Social media marketing: You manage the social media accounts of others and get paid to do so.
  • Search engine digital marketing: You optimise the websites and contents of others to be published on google, youtube and get paid to do so.
  • Website design & management: You create a website for others and get paid for the service. You can also manage the website for them for more fees. Many people who want to run an online business do not know how to create nor have the time to manage their own website. So this is where you come in.
More online business ideas to start now
  • Drop shipping: You create your own platform and present manufacturers products. If you get orders, the manufacturer delivers and you get paid.
  • Photography marketing: you develop a network for photographers, get their pictures and sell them on platforms like iStock etc. Most platforms allow selling of commercial and editorial images. You can also sell these pictures to cooperate businesses.
  • B-roll marketing: You develop video materials called B-rolls and sell them on platforms that sell video footage to journalists or businesses. Most of the platforms for photography also sell B-rolls.
  • Blogging: you develop your own platform and begin to blog. After your blog begins to get traffic, you can monetize it. For ways to monetize your blog as an online business, follow me on YouTube.
  • Vlogging: You  create video consistently and build a channel or video platform. After your platform begins to get traffic, you monetize it. Platforms recommended are YouTube and Instagram, depending on your type of content and that target audience.  For ways to build a video platform as an online business and monetize your blog, follow me on YouTube.
  • Video editing: You can offer editing services to content producers and businesses. They pay you a fee for the job delivered. Content can be transferred (up and downloaded) using online tools, which means you can do this anywhere.
What skills do you require to start any of these businesses?

Now the general skills you will need for any of these online business ideas as a student will be the ability to navigate the internet, access to the internet. Access must not be that you own a subscription or a computer. You can use internet cafes.

Specific skills for the specific online business ideas.
  1. Affiliate marketing: online marketing skills
  2. Network marketing: Management skills to build a team, ability to talk to others to introduce products.
  3. Content marketing/developer,  including copywriting: Writing skills. Graphic  design and/or video skills if you offer quail content. You can collaborate with others who have some skills you do not have.
  4. Social media marketing: Social media skills.
  5. Specific digital marketing: Google marketing knowledge. Analytical skills.
  6. Website design & management: Ability to design websites. Maybe wordpress skills for beginners.
  7. Drop shipping: Ability to design websites. Maybe wordpress skills for beginners.Online marketing skills. Product presentation skills.
  8. Photography marketing: Online skills. Network of photographers.
  9. B-roll marketing: Online skills, Network of Videographers.
  10. Blogging: Writing skills. SEO skills.
  11. Vlogging: video making skills. SEO skills.
  12. Video editing: Editing skills. Online skills.
3 takeaways from this blog
  1. You should start now as a stay home parent or underemployed person. More people are coming online!
  2. Start learning new skills.
  3. Access to the internet si skey to develop these ideas, so you can find ways to save to get your own computer as this would make you more flexible.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/

4 must do before your start your online business in Nigeria

online business in nigeria

Are you eager to start an online business in Nigeria? Before you venture into any online business, here are 4 things you must consider so that you can fast track your way to be successful without having to waste time later on these. Online business provides a massive opportunity for those with the required skills as many Nigerians are getting online. According to expert predictions, over 85% of Nigerians will be online by 2023. Which means that about 180 million people will be online. If you minus the children, very old people and maybe those not employed and therefore do not have strong buying power, you will still be left with over 50 million potential consumers. Well, this is the right time to start building a business online in Nigeria. On the left is my video on my YouTube channel that explains this topic. Lets dive into the 4 must consider to start an online business in Nigeria.

WHAT: Knowing what you want to sell

This is basically the first thing every entrepreneur looking to venture into online business or any business has to think about properly. I do not mean, just know the name of the product but find out how viable the product will be in the next coming years. You do not want to build a business around a product that is seasonal and might get out of trend. So knowing exactly the features of the particular product is important. And I urge you to look beyond tangible products and check out services that can be offered online as well. There are many services you can market online.

When you begin to research for what type of product you will sell online, make sure to look at the competitors. I would rather call the competitors your mentors because they have already started and you are now exploring their progress to start your own business. Look at bigger brands that are already becoming successful online like Jumia, Etsy, Amazon. What is their top selling product? Can you get these products to sell? Depending on the skills you already have or can acquire, you can venture into services like content creation. I have a blog on how to start a content creation/developer/marketing business online.

So invest some time to do your product analysis. Your product analysis must include the pricing, cost for sourcing the product, who manufactures the product. If you will manufacture the product, then make sure to check for raw materials availability. I always encourage entrepreneurs to focus and choose one core business. If you want to manufacture, then focus on production and let others do your retailing. If you want to retail, then focus on retailing and let other produce. This is a very effective strategy to grow fast and not to stretch yourself too thin.

WHO: who will buy

This aspect is so crucial and we often forget to consider the potential customers at the beginning. Because we believe the product will sell, doesn’t mean it will sell. Who do you intend to target this demands a thorough customer analysis which means you research to know who the potential person is that would want that product. Their lifestyle, where they go, how much they will be ready to pay for that product. All these simple factors will affect the success of your online business in Nigeria. How do you find these questions out?

Simply by also studying the competitors. Who do they target. Look around your network, who uses this kind of product. Look at medis adverts or social media campaigns where similar products or exactly that kind of products are marketed. Who is the target audience. Begin to draft out a potential customer profile. Profile must include simple demographics like age, gender, location, job status, religious status and so on. Are they on social media? What do they like? What area do they live in? Where do they shop?

HOW: How will you sell?

After you are sure of the products or service and you know the target customer, now is time to develop a plan on how you will deliver the product. Here I want you to consider who will do the delivery. It is an online business, so the potential customer will order online and you will have to have a platform form where they can place orders. So it is either you host your one platform. Check So if you are looking into where to host your platform, check Whogohost to host your platform in Nigeria.

Starting off, you can sell your products on existing platforms. Check such existing online platforms to know their conditions. Some offer delivery, others expect you to manage the logistical delivery. If you have to manage the delivery, then you will need to research for delivery companies like ACE, Area boy express or such. Some people use the classic Uber, bolt or Taxify drivers to make delivery. Find out a low cost and effect system that will work for you.

WHY: Why should a customer buy?

This is the last aspect that is very crucial. Now that you want to venture into online business in Nigeria, remember that there are other competitors. Some of these competitors are large companies with a massive marketing team behind to address customers’ needs. If you are a solo entrepreneur who doesn’t have this kind of luxury, then crafting a strategic plan to promote your products to the customer is essential. Here are some questions that can help you through this process.

What Makes your product better than the existing ones in the market? Is it the quality? Is your price cheaper? Do you package it differently? Do you have better promos? Is your delivery time shorter? Is it the social value you will create? Creatings social value with your business can be the key driver of sales. Take for example you have a product that is handmade and made to support a specific group of producers, you can use this to communicate your products value. Also, including the lifestyle flair of your product is very important. I have another blog on how to present your products properly to sell more online. You can learn some quick tips to make more sales online.

3 key takeaway from this blog
  1. Understand your product and define what makes it better than existing products in your target market.
  2. Know exactly who the potential customer is and profile them before you start.
  3. Learn how to best promote your product depending on the platform and method of delivery you choose.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

6 key approach to develop your business ideas

develop your business ideas

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Do you have so many potential business ideas or income generating ideas but you do not really know how to start or even which to run with? I feel you! Many creative minds fall into this trap and then find themselves postponing. Hey, subscribe to my channel as I have created a free entrepreneurship training program called the 6 Key. The 6 key foundation milestone program is my signature program in my Joadre lab where I work with small business entrepreneurs to develop and grow their business ideas. I want you as an aspiring  entrepreneur to stay inspired and get the knowledge from the practice that you will need to grow sustainable income.

My goal with the 6 key program

My goal is to help 100000 African entrepreneurs to transform their ideas into a  profitable venture. The world is getting into a real digital age and we all have to learn new skills. However, there are still some fundamental approaches to business that we must master. Because this approach to plan out a business strategy will still remain important no matter where and how you want to grow your business.

You will still need to know what exactly your products or services are. What exactly your business ideas are and if they are lucrative. Questions about which industry, what target audience, how would you roll out your products and such, still needs to be answered. With the 6 key foundation program I will take you through the steps you need to answer these questions and it is all for free on my Youtube Channel – Joadre tv.

What does the 6 key program cover?

In this program, we would cover 6 major milestones following through small step-b-step actions. Every video, a small action that will take you to the next level in developing your idea. Within the 6 key program, we will explore entrepreneurship from a holistic approach, channelling your focus to align with the core vision of your life. I have invested time and effort to make topics like business financing, idea scouting, marketing, funding, planning exciting. THE RESULT AFTER THIS PROGRAM? YOU HAVE A BUSINESS IDEA TO START WITH!

My vision for the 6 Key program

My vision is to enable you to activate your own individual passions and use them to develop a business and life that you love. I strongly believe that you will become extraordinarily successful if you follow that path which was destined for you. I want to help you discover the activities that you are passionate about  and show you how to leverage them in order to build and grow a sustainable business or project.

Major milestones we would cover through this program:
  1. Finding the right idea for you.
  2. Creating a business strategy.
  3. How to market your idea best.
  4. How to finance your idea.
  5. Leveraging your resources.
  6. It is time to launch your idea.
How to attend for free?

I will release multiple videos under this 6 Key playlist on my Youtube channel every wednesday as we progress. All you need to do is to be subscribed to my Youtube channel and turn on the notifications so that you know when I post new videos. If you can’t wait and need to go through the program now, you can check out the compact 6 key audio program here on my site.

So what are you waiting for?

Sometimes, what is holding us back from starting that business idea or business ideas that we have is not the resources or finances we do not have, but fear. We are afraid that we might fail. How would you know if you do not try. And as an entrepreneur , there is no failure, just feedback. Only if you try, would you know what better to do next time. Do you need a degree in business administration to build a business, No you do not!

Those who study business administration can come work for you later and put their good theory to practice. What if my idea needs money and I do not have it? How much do you need? Do you know that actually? Sometimes, we look at how others started  and believe we must start like that. But if we take the time to plan out our idea, we might be amazed how quick and with less capital we can start off. Let us stop self sabotaging with excuses and actually get the work done. If you are ready, then be sure to have subscribed to my YouTube channel now.

3 key takeaways from this blog
  1. If you have several business ideas and do not know which and how to start, then join the 6 Key playlist on my Youtube channel to get clarity.
  2. There is no failure, only feedback for entrepreneurs who actually do the work.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:


  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

3 tips to make more sales for your online business in Nigeria

online business in nigeria

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Have you posted your products on social media and nobody buys them? You might feel discouraged and want to stop. Please wait, as I will share 3 tips that can bring your more sales for your online business in Nigeria or anywhere in Africa. If you want to sell more online, you need to master the following – presentation of your product online, targeting customers on the right platform and creating your own platform for long term results. On the left is a video where I talk about these 3 tips. Read further to learn more.

Tip 1: The right presentation attracts more online customers

Most people rely on their smartphone pictures to promote their products. Yes, you can use a smartphone to take your product pictures but I want you to know that pictures are a visual representation of your product. Remember that the customers are not right in front of you and they cannot see the product. The customers rely solely on the pictures you post to make a purchase decision. The pictures show the customer what you are selling and also represents your online business in Nigeria. Therefore it is very important to create the best possible picture for your products. There is a whole science and psychology behind visual representation of products, but I want to give you some quick tips here.

Number 1, make sure to take high quality pictures.

High quality does not mean you have to invest in new photography gears. You can use your phone. All you need is the natural sunlight to give you good lighting. The picture should be clear and taken on a background that enhances your products. There is so much competition in online business. So you want to present your products better than your competitors, right? Remove extra distractions and focus on only that product. You can take a look at this pillow cushion case that we sell on our platform to see how clear and distraction free we represent it.

Number 2, more is better

Take as many pictures from different angles and close up as possible.  A close up is meant to show details of the product. So for example if the product has special features, like the kind of material, a special finishing technique. Your goal should eto show these details properly. Create multiple pictures to display the product very well. Professionals and bigger brands invest in editorial pictures. What are editorial pictures? They show the lifestyle of the product. So it might not simply be only the product that is shown but how the product is used and the flair of the product.

Extra product display tips for online

Customers are not right in front of you, which means that they rely on the information you give them about a product. You must add a description of the product.  The more you describe the product, the easier it is for the customer to visualise and imagine the product. This would help the customer make a purchase decision and therefore lead to even more sales online for your online  business in Nigeria.

Tip 2: Target your customers where they are.

This is key and so important. I have seen too many people post their products on platforms because they believe it’s a social media platform, which is free and there are many customers there. Are you sure? Have you researched to see that the potential customer is on that particular platform? Do not restrict yourself to social media platforms. There are many selling platforms which already have the potential customers that you might be looking for. Your clients might not even live in Nigeria or your community. That is the beauty of online business.

Other platforms to leverage selling

You can leverage on these already existing networks to post your products on. Most of these selling platforms online are free but you need to to register on them. And by the way many have their own product picture minimum quality requirements.. Some examples include Etsy, Jumia, Amazon, Ebay, Ruby Lane and Bonanza. Do your research to find out where your customers might be. I will release a blog and video about how to know where your customers are. So if you want to know when I release this content, make sure to be subscribed to my newsletter and YouTube channel  – Joadretv where I release the videos.

Think long term side income – develop your own platform

This might sound off the topic but believe you me, if you are in Africa today, you might have to start developing new skills to be able to meet the demand of the 21st century. Look at it, over 50% of Africans are beneath the age of 25 years. So these potential customers grow up in the digital age. In 10 years, they will buy more products online. Moreover, if you are in Nigeria and want to build an online business in Nigeria, you should start developing your own platform.

Why to develop your own platform?

Right now, you have about 47% of Nigerians online. In 2023, just 3 years from now, it will be about 85%. So more people are coming online. Imargine 85% of the 204 million Nigerians and many would shop online. So if you start building your own platform and collecting emails of these potential customers, you will have a sound foundation to sell and market more products online. How do you build your own platform? You can start easily by  launching your own website or blog.

This is very easy, even without digital skill, although you should learn more digital skills now, but even without, there are simple programs you can use to develop your own platform. If you are looking for a platform to host your own website or blog, you can visit Whogohost using my Affiliate link – My link. I will release more training content on how to create your own platform. So remember to follow on all my platforms like instagram, facebook, Youtube and subscribe to my newsletter.

3 key takeaways from this blog.

To promote your products online and make more online sales;

  1. Focus on presenting the products well using distraction free pictures.
  2. You must know who your target customers are and what platforms they use so that you can reach them there.
  3. Think long term to develop your own platforms.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter

Self improvement through deep health. Pt. 2

deep health joadre

Continuing the previous blog from last week – Self improvement through deep health. Pt. 1, let’s understand the last 3 areas and find out how to develop our own program that suits our lifestyle. But remember that deep health is the whole person approach, a whole life approach to health. 

The social area – deep health. 

Now we talk about your tribe. But before, let’s talk about your immediate connections. Social dimension covers your relational life. Do you have a supporting family and friends network that you can access. I say access because of our today’s world. Gone are the days where families  used to live together from one generation to the next and friends grew up on the same elane, got married at the same time and had kids living nearby as neighbours. That might have been paradise for some, but today, mayn move to the cities in pursuit of a better life, right? 

So lets say “access”. You can access your friends and family  via  phone call, video call. Bottom line is that the relationship is strong and valuable. Nobody is draining anybody. All parties involved are building the relationship together. This also applies to your friend circle, your work space and even to distance networks, including online. Building a healthy relationship to friends and family, as well as to strangers online, can impact our physical health for the positive and vise versa. When you surround yourself with people who share values you respect (see I did not say similar values), values you respect and they respect your values, you can grow. 

Your environment matters – deep health. 

Wao, this is so important, especially for entrepreneurs living in the so called emerging countries. I refuse to actually label these places emerging, because it is often based on perspective. For example – tech emerging. However,  when we talk about the environment, we talk about your immediate environment and how it impacts you. I remember the noise I had near my work space in Lagos. It was a generator and it was consistently loud as the power supply just failed regularly. So everyone nearby had to turn on their generators. It was impossible to work. To get to a quiet place on the Island, a more luxurious district where people could afford soundless generators, I had to drive through the city and get stuck in a 4 hours traffic. 

At the end of the day, I felt already exhausted before resuming work. This is a massive issue for entrepreneurs. This state of stress imposed by the environment you live in, might not even be worth it, especially when it affects your wellbeing. Do you feel safe and secure in your space? Does your environment support your health and wellbeing? Remember in the first blog on deep health where I shared my one personal story, I talked about how I had to change my kitchen to  create a supportive environment for healthy cooking. I will definitely post a video on my Youtube Channel showing you what and how I changed my environment to support my goals. 

When you find existential purpose, life is sweet!

Wao! This is the core of deep health. Staying motivated and inspired to balance the different dimensions of your life often depends on your WHY. Do you feel a sense of meaning and purpose? Have you found that thing that makes you extremely fulfilled? I am getting some great life coaches to expand on this because this is hughe.

3 takeaways from this blog
  1. Find your tribe and build a great relationship. 
  2. Your environment is key. How can you make it favour your goals?
  3. Finding an existential purpose is the core foundation that connects all the other deep health dimensions.

Excited that we have some basic understanding about the 6 areas we would explore on my platforms. My next blog will be about sharing daily practices you can easily integrate into your entrepreneurship lifestyle. I used them and am still using them till now. Not to miss out, make sure to get on my platform.  Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!



Useful links: 


  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/


Self improvement through a deep health. Pt. 1

joadre deep health living

If you have read my previous blog on work life balance, you will understand my journey. In this blog, I want to deepen your understanding about the deep health approach. Deep health means that you approach your life from a wholesome perspective. So when you feel uneasy, you do not focus solely on the pain alone but begin to question yourself about how you feel generally, what might have led to that pain. We have different areas in our life that significantly affect the way we live and the quality of life that we have. These areas could be sectioned under 6 dimensions;  our physical, our mental, our emotional, our social, our environmental and our existential. In this blog, I will expand more on 3 of these dimensions.

Lets stay with our physical here – deep health

This is easy, you might think because you can touch and feel it right now, right? Well, some of us believe that our physical body is a machine that does not need any special care apart from daily hygiene routines and any food that seems extremely yummy! Hell no, every single day, our body needs 3 very important things that if it is deprived of them, it pushes back hard in the form of pain and illness. If our Bodies push back really hard after a long warning through body cues and signs, you might end up needing medical attention and therefore close your business for weeks. That could put a hole in your pocket! We do not want that.

So let’s understand thes 3 vital things we should give our bodies regularly. Our bodies need powerful nutrition, purposeful movement and quality recovery. In upcoming videos on my Youtube channel and in future blogs, I will explain so much about these 3 must dos deep health approach – Movement (Exercise), recovery (detox and sleep) and nutrition (Nutrient density and meal habits).

Lets touch our mental state – deep health

Wao, this is a huge one my dear. In some communities it is even still a taboo to talk about this. But our fast lifestyle today makes it inevitable. Anxiety, depression, consistent fatigue are just a few issues we in the 21st century deal with. But here is the catch. Our mental state is strongly connected to our physical body. You can literally eat your way out of depression and move your way out of anxiety. More practical tips coming up on my Youtube channel and in my blogs where I share details. A tip,purposeful movement changes the molecular state of your body. So when you feel locked up in a depressive mood, you feel like you can’t breathe due to high work load. Go outside. Move!

Emotional state in deep health

We all feel diverse ranges of emotions, depending on our lifestyle, the people we surround ourselves with as well as what information we choose to consume. Also, how we interpret the experiences we have affects the emotions we generate. You could be a calm, hopeful and positive person but still be exposed to information that can trigger worry, negativity because you are human. Cut yourself some slack, here!

However, emotions changed the state of our body. Our neurons get active. Our hormones change. Consistent exposure to negative emotions can result in a stressor. When we experience stress, our bodies release hormones which coil sleep us in an unbalanced state. The truth is that this is normal. The issue is when it becomes our regular experience – negative emotions, stress, unbalance state.

The Goal is to always get back to a balanced state. Experts call this state homeostasis. Have you not seen people trying to lose weight and get on a diet, but lose nothing? So in my next blog, I will complete the remaining 3 dimensions.

3 Key take away in this blog
  1. These  6 key – physical body, our mental, emotional, social, environmental and existential, aspect of our being are interconnected.
  2. No one-size-fits-all. Sorry! But I am here to help you develop your unique plan.
  3. The goal is to get back to homeostasis using a deep health aproach.

That was it on this blog episode. I hope you got some useful tips out of it and now begin to understand the deep health approach. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links: 

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

How my health drama led to work life balance

work life balance

I am an advocate for living a balanced life, but that was not the case from the on set. Work life balance was never a thing I considered. Even though it’s actually life balance, since work is part of life.  When I get passionate about a project, an idea or something, I tend to dive in with all that I have. This often results in massive results at the detriment of my own wellbeing. After such projects, I tend to be so exhausted. What lacked the most is my health, my family and my peace. My work-life balance concept was work to survive.

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No time to live, that was me!

I have barely no time to eat well, no time to move my body as I often sit before a laptop or the computer. Even getting to bed early with my spouse became a challenge. My lifestyle resulted in several illnesses and the doctor was like – Well you start with these drugs! Hell no, I thought! I knew that this lifestyle had to stop immediately! I had to change everything.  But I still wanted to continue my passion, my work. How would this be possible? What self improvement approach do I need to employ to achieve a life balance? The first solution was for me to take over 6 medications to get better. Check out me sharing this story on my YouTube channel and see some real pictures/footage.

The documentary that changed my life

But as I read the medications from my practitioner, I realised that I might end up even worse afterwards, because the side effect was more severe than my condition. The big question hit me after I watched a short documentary about health. I saw myself as a protagonist in the documentary and wondered if there was a link between what I ate and how I felt, as that was the approach in the documentary. By the way, the documentary is called “Forks over knives” – a must watch! It captured my attention.

I got even more serious about this new approach. What if I can do without these drugs? A disclaimer here – If your condition needs instant medical attention, then visit your practitioner and go for it. In my case, my health condition would not kill me the next week, so I had an opportunity here. I spent the next week’s reading, researching about health, nutrition, movement and mindfulness. I stumbled upon many articles, books, audio books and more documentaries that spoke to my heart. I was so passionate about getting more knowledge because I wanted to take control of my own self improvement and define what work-life balance or life balance means to me and my family.

What’s the next step of action?

Questions started popping up in my thoughts. My mind! It had been overloaded. I need to dejunk. My mental state, how do I feel? I began to look at my environment to see how I can change things to make me feel better. My kitchen was the place to start. I started training on nutrition for health and fitness. I am not a sport or fitness freak, ubt I wanted to learn the basics. As a mumpreneur, I needed to design a program that could fit into my new daily life. And that’s what I did.  I read a whole unit about deep health approaches. That was it! Yes, that was what I was trying to do. Articulated and structured, I happily began to study this amazing approach to work-life balance and self improvement.

More about deep health

In my next blog, I will share more understanding about what deep health is. So if you feel the way I did a couple of months ago, there is sunshine at the end of the tunnel. It has been a 15 months journey for me now and I am getting stronger, healthier and better everyday. My whole family is involved. I love this new me.

3 key  takeaways from this blog
  1. Listen to how you feel. Be sincere with yourself for that is true self love.
  2. Research and take control over the situation.
  3. It is a gradual process, so design your own program. No one-size-fits-all!

Thank you so much for stopping by and reading through my story to the end. I really appreciate it. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!



Useful links:


  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Staring off on YouTube. Lots of business ideas coming up soon!

business ideas

Hey I am so excited to announce my new YouTube channel. Are you looking for business ideas with low capital to start? Do you want to stay healthy while you develop income streams? Do you want to help others beneath you to grow as well? Then my Joadretv Youtube channel is for you!  find business ideas to grow sustainable income.  I actually created the channel in 2014, but I allowed life to get in the way. So now, it is time. I receive so many questions, comments, enquiries from guests visiting my platform Joadre. I am eager to answer your questions and share my journey with you.

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What to expect on my channel

I have launched several business ideas and had to learn the hard way. Why should you when I can share tips and tricks on how to stay on the fast lane and build your income? On my Youtube channel, I will release weekly videos, even sometimes I will share multiple videos a week. In my videos, I will share business ideas and strategies to grow, show your daily practices to stay healthy and how to create social impact that will skyrocket your sales.

Holistic approach using business, wellbeing and social impact

My holistic approach is to help you develop a  business that can bring you sustainable income but while you do so, you do not forget yourself. Too often are we pursuing the cash that our health is ignored and begins to decline. But you need the right state of mind and body to actually grow your income streams efficiently. So well being is a big issue we will explore on my channel. And how do you step up your game to stand out? I have been in the social impact sector for years and have seen how creating deep and high value can help you boost your business. Social impact gives you existential purpose to stay motivated and inspired to do the work. So yes, you will learn simple strategies to integrate social value into your business ideas and daily lives. Hey, if you are struggling to find ideas, read my blog on small business ideas you can start now. Actually, I recently released a blog series on content creating business which you can read as well.

So how do you join the community and what’s in it for you?

It is simple! My focus now is to release content for you on my Youtube channel. So all you need to do to be part of this community is to subscribe to the channel and turn on notifications. Then come back to my website and subscribe to my newsletter. I will not only share the information you need, but also get some experts to teach on very specific topics. For example, if you have been marketing our products on social media and you do not see results, there will be a social media marketing expert giving you free tips on how to get sales. Through my business and social network, I will launch funding opportunities for the hardworking members on my platform, so that capital is not what will hold you back. As my platform grows, I would offer massive giveaways and give you the opportunity to promote your products and services. So you see, there is a lot to be worn by joining the community.

Quick wrapup of this blog

As a mother of two amazing kids, I know how quickly you could forget about self love when your plate is full and you are enthusiastic to create sustainable income streams for your family. I want to share strategies to help you grow income streams but also stay healthy and create impact while you do so. I will post weekly videos, answer questions from our multiple platform members, interview experts to give deeper insight, release seasonal shows and show you behind the scenes of how and what I do. My goal is to help 100000 African entrepreneurs achieve financial freedom, live a healthy lifestyle and positively impact their communities.

I look forward to tons of free training and videos that will take you from where you are to achieving the life you love. All you should do now is to make sure that you do not miss any of this content. Subscribe to my YouTube and remember to turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!




Useful links: 


  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

3 reasons to start – Entrepreneurship 101 series

Entrepreneurship 101 series.

If you want to venture into entrepreneurship, but are afraid that  the risk might be very high, the capital too much and maybe you will suck at it, here are 3 reasons why I think it is still worth a try, but before let’s understand what entrepreneurship is.

What is Entrepreneurship?

Entrepreneurship is the process of designing, launching and running an idea that is either in the form of a business, venture or simply a project. You are an Entrepreneur if you can find and act upon opportunities that you then transform into products and services. Your sole aim is to create value to your audience or consumers.

Venturing into entrepreneurship gives you some amount of freedom as you become your own boss, but it also comes with a huge amount of responsibility, as you have to pay your own bills and maybe employees later. So I understand if you feel that stomach ache just by the thought of entrepreneurship!

Beneath are some reasons why you should start now and also start with what you have. Yes, I said it, start now with what you have because if you wait, you might never start. You can read my previous blog on how to start your business with what you have if you feel like it is impossible.

You can control your destiny.

When you work a 9-to-5, you’re at the mercy of your boss and the company you work for. They can decide to hire or fire you, they decide how you spend your eight hours or more every day. You have little control and in exchange, they give you a paycheck. Do not get me wrong, a fixed job, a consistent salary and stable work hours are valuable to many people, and even needed in our economy. However, if you feel like you cannot grow or you feel trapped in that fixed structure, then take control by venturing into entrepreneurship. And by the way, you must not quit that job today, today to be able to start your own. I will share more content about “should I quit my 9 to 5”? “How to start while in a fixed job” and such,  on my YouTube channel.

Make pension paradise

Gone are the days of working at a company for years and retiring with a pension. Actually, depending on what country you live in and for whom you work. In some countries, the private sector hardly makes provision for adequate pension. My Mum has been a teacher in Edo State all her life. She turns 60 next year, guess what? She has no pension.

I did not want to include the public sector, but I would because it is annoying. My grandmother worked her whole life at the Nigerian prisons, a government job and retired as a Lieutenant and sorry, her pension cannot take care of her. So today, entrepreneurship is your pension plan! Do you want to start at 60 or would you rather start building now, so that pension becomes paradise? To help you expand your ideas about what to start, here is a blog on great ideas to start with low capital.

Impact lives even after you’re gone!

When you build your dream business,  it can carry on to your kids and their kids. Well that’s if they want to venture into the same line as you did. If that’s the case, then you will be extremely lucky! If not, you can sell off the business and leave them the capital to explore. Still a legacy left behind! But let’s assume your kids are so excited to take after your footsteps, what starts as a quest for freedom can end as something that’s in your family for generations. If your business is started out of something you are passionate about, that passion will impact lives for years and generations. You can leave your children something you’re proud of.

3 key takeaways from this blog
  1. Entrepreneurship is designing, launching and operating an idea.
  2. You can start with what you have and begin to build your business or project even while still in your 9 to 5.
  3. This is why you should give this a try: control your destiny, impact lives and enjoy pension paradise.

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.

Look forward to hearing from you soon!




Useful links: 


  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/



7 Start-up gear for online business

7 Start-up gear for online business

In this blog I am sharing the basic start-up gear you will need for your online business. Remember that there are different kinds of online business. I covered content creation for online business in a previous post blog. Here we will focus on the needed tools, and I will make up a budget estimate to help you see that this is a low capital business. Let’s start! 

Your number 1 gear – a computer

You will need a laptop or desktop computer. Can you use your phone or tablet to start any online business? Yes you can but in the long run, it will become very tedious to use and there might be limitations as many platforms may not be compatible with such. Phones or tablets can be used most effectively for research or updating stuff, but to actually develop the content, I will advise a laptop or a desktop where you can actually type on a keyboard. Must you own the laptop or desktop? No.  You can go to the internet cafe and use theirs or find ways to get cheaper second hand laptops or desktops. It is not about how fancy  but about what functions. 

Your number 2 must have! Internet

Internet connection is really important to build an online business. Like the name goes, “online business” , so you have to be online. And you can get online only when you have an internet connection. You will need to carry out research, draft the content, send emails and so on.  Nowadays, there are several internet providers in your region that offer new startups good deals, make sure to ask. . 

A gmail account for access to google

You must have a gmail account so that you can carry out even more keyword research and access the google drive which we would talk about in the next point. I suggest a gmail account, even when there are other search engines, but believe me, google has the largest market share when it comes to online. They own YouTube, so you should have an account on google which is the gmail account.  This is essential for internet marketing, digital marketing and so on. I will teach more on this in upcoming videos on my Youtube channel and in future blogs. Make sure to be subscribed to my newsletter to know when I release or schedule the release of these free resources. 

“Cloud service” is a must!

A cloud service is a service that allows you to save content online or upload content online. There are many out there that are affordable but I recommend you start this as a no cost using the free version on google which is google drive. It allows you to word on documents and save them online which you can access from anywhere. The google platforms include – google doc, google sheets, google slides, google forms. There is a free access that gives you up to 15GB of saving space. So there is basically no investment here.  

Power Bank depending on where you live. 

A power bank is essential especially in Nigeria where NEPA (power supply company) is a joke at times. 

My traditional must have – A journal and a pen. 

As a content creator, you have to be always ready to take down impressions, notes, ideas, feedback into your journal. If You have a phone, you can use this as well, but the traditional way with a pen and a notebook, is still the most creative approach, believe me. Read how to capture your ideas and see why I love journaling. 

Something to boost your creation process

A nice, creative workspace is a must. I know that some of you might not have that luxury to have a quiet space. That’s why a laptop is great . and also journaling on a traditional notebook helps. You can make time to go somewhere that enhances your creative process. So maybe you thrive in a noisy place or maybe you thrive better in nature. Whichever, find out where you are most creative and efficient and make it a routine to work from there.  

Extras for specific content forms

If you are creating visual content you will need more gears like a camera, an editing software, your own laptop or computer except you will not edit but source that out, an external flash drive.

Now lets see what it will cost you in the first year: 60K
  1. Laptop, fairly used and functioning: 30K naira
  2. Internet connection on your phone so you can hotspot: 24K
  3. Gmail account: free
  4. Cloud service: free up to 15GB
  5. Power bank: 5K
  6. Notebook and pen: 1K
  7. A smartphone is an essential!
  8. Creative workspace: free if you can create a space at your home or outside in a public space like a park.
3 key takeaways from this blog
  1. With 60K, you can start an online business. 
  2. Find out where you are most creative and make it a routine to work from there. 
  3. Start with all free services like google drive to save your work. 

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!



Useful links: 

  • Facebook: https://www.facebook.com/joadreofficial/
  • Youtube: https://www.youtube.com/user/joadretv
  • Instagram: https://www.instagram.com/iamjoadre/
  • Joadre blog: https://joadre.com/blog/
  • Joadre Newsletter: https://joadre.com/newsletter/

Side income with content for online business

Side income with content for online business

When you create content for an online business to earn side income, you’re providing free and useful information to the target audience, attracting potential customers, and retaining existing customers through quality engagement. In this blog, I will explain how to monetize your content using the B2B (business to business) approach or the B2C (Business to customer) approach. 

If you want to focus on business clients, it is very important that you understand who the business client target customer or audience is. You can’t set up a meeting with the business to find out who their online  audience is or will be. Most businesses use content curation to develop internet marketing strategies or digital marketing strategies. So you want to help that business client to achieve their marketing goals. 

Understand the business client goals

This is the next topic, what is the goal of the client? What do they want to communicate and how, what style? Do not be afraid to ask these questions. And yes, you charge the client per content or for a fixed amount of content for a fixed period if you are developing a business. What should you charge? It depends on the content, the form, the scope of your work. 

Would you also develop a presentation like adding pictures to the text? Does your client require that you post the content online for them on their platform? Who will respond to the comments, questions and feedback from the audience to build engagement, would that be you? These are very important questions to consider before you send the business client a quote. I will release several videos about this and how to price your service. 

Content creation for the end consumer. 

This is rather a more flexible business because you decide who the end consumer is and what content you want to put out there would be. But also a very high work-load setup as you will have to find publishing platforms, though it is not hard as you can create your own website or publish on other existing platforms like social media, depending on your target audience. The truth is that you will be responsible to promote the content and this falls under specific digital marketing skills that I would share in future blogs and Youtube videos. 

How would you generate income from this B2C setup?

First, your focus here is the long term sustainable income, as your goal in the first place is to build audience influence and reach. You can develop different monetization strategies with your content like affiliate marketing which I will blog and vlog about in the future. You also have platforms where you can sell your content like Udemy. Actually, there will be a video on how to monetize your content on different platforms, so make sure to be subscribed to my Youtube channel not to miss out. 

If you want to create content for online business or online marketing or your content creation business revenue model demands that the revenues come from online (I will share a video on how to develop a revenue model), then you will need to develop multiple presence online targeting your target audience. Like for example, Linkedin, or Udemy where you can sell your content (monetization strategy). You can also leverage other platforms to get added income streams like Philip platform, iStock, Adobe stock, shutter stock and many more platforms where you can sell your visual content. I will make a video about this income opportunity and include all necessary links, but meanwhile you can google them.

You can monetize your content by providing the reader with valuable, more intensive content upon small payment. If you decide to sell your content directly, it would be efficient to have your own website. It does not cost you more than 4K naira a year and it’s so easy to make. Watch out for my video on website creation for content marketers. 

In general, this business demands very low starting capital. Read the introduction about this side income opportunity with content for an online business blog to get the main idea. Is there a skill set needed? Yes, check that blog  to see the list of skill sets needed. Important is that your content is very good and created well. I have a blog on how to write a blog, there you can learn the basics on creating written content. 

How can you grow your income with this business?

I am a preacher of applying a “deep focus” approach to every venture. What is deep focus? Coming up on a new blog and YouTube videos.  It is all about finding ways to squeeze out the potential in one idea. So here, you can develop more services to your portfolio like developing content for advertising campaigns, content marketing, content distribution and content publishing. I will explain more in future videos on my Joadre YouTube channel.  

3 key takeaways from this blog
  1. Define who your target audience will be. Do you want to develop a B2B or B2C business?
  2. If you go for B2C business, you will have to focus first on building influence and reach before monetizing. 
  3. You have many opportunities sto monitise and build income streams like selling content, affiliate marketing and making more content available upon a small fee. 

You will not go out of business, even with a shutdown like the CoVid-19 pandemic shutdown that happened! Because we are now in the digital age and there is rapid development in Africa regarding telecommunication and internet accessibility. So be sure to think about trying this business out if you are passionate about creating any type of content – text, visual, audio. 

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!



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Online business – content creation as low capital digital marketing

Low capital side income online business

In this blog series about online business, you will learn about a good legit online business opportunity that you can develop with very low capital – content creation. Content creation is an online business and a digital business or digital marketing strategy used by so many individuals and businesses to connect to old and new potential paying customers. Your title can be content developer or content creator.  

What is a content creation business?

Content is any creative process where you come up with or generate topics, themes, concept ideas that appeal to a target audience, often the customer. Content for online business could be distributed in different forms. I have listed the major formats beneath; 

  • text which is written content: Content that you create can be published or presented to the target audience in different forms. We talked about written content as text, which you can present as a blog, as a slide presentation or an article. 
  • visual content: Visual content you can present as a vlog, video, graphics and so on. Check out my video on Youtube about creating content for online business, that is a typical visual content form. 
  • audio content: You can stick to audio which can be presented as a podcast, audio file and there are many platforms to distribute this content.  
  • a mixture of 2 or all the different forms.  

In another blog and in another YouTube video I will share the top 3 platforms to distribute your audio content. So make sure to follow me on Youtube and Instagram not to miss out on these free strategies. . 

Your skill set to activate!

Your major skill set required to start this business is research ability, ability to work online, analysing ability, creative thinking, articulating and writing or producing the actual end product which is the content. Writing is important. Check my blog on basic for creating a blog content. I have seen people just copy and paste the content of others, that’s not innovative. It’s actually stealing! If you want to develop an income stream in this business, you have to do the work to create innovative content that would bring in paying clients to your or for the business client you create content for. In another video on my YouTube channel, I will talk about intellectual property, how to protect your content and why to or why /when not to bother. 

How do you start the business?
  • To start this income venture, you would need to identify who your audience is.  Who do you want to create content for? For the end user or for business clients? Would they be the end consumer like you reading this blog or would they be a business consumer who then connects that content to their audience? So you see, you can venture into content for the end consumer, meaning you publish the content by yourself or you can create content for other businesses, which are then your business clients and they publish the content. Check out the blogs on that by clicking the highlighted text respectively!
  • Research the content that is needed by the audience you want to target.
  • Get your startup gear ready and this is where we will estimate the cost to start this venture. A new blog on startup gear for content creation business is on its way. 

In another blog about side income with content creation, I explained 2 different ways to start thug business. No matter which way you choose to start this business, you will need to create some influence and name for yourself to be able to get business clients or to be able to attract paying end target clients. To create influence from zero, I advise you to start releasing content today.

Start small, by publishing content on Quora, facebook or Linkedin in for example. There is basically no investment for now. This business idea is a low capital side income business. Later you can create your own website and publish the content there. You can grow by optimising your website to generate traffic and then monitise the traffic. More on this growth strategy on my youtube channel. 

3 Key takeaways from this blog 
  1. The skill set you will need is something you can grow. Basically developing topics and ideas for a content is the end result you want to achieve. 
  2. You can decide to start by creating content directly for the target audience you identify or you can create for business clients and get paid. 
  3. You can start now by using specific social media channels to release your first content. Consistency is what would bring in the cash!

Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much work to research, try out this stuff and then put together what works as a blog. This is an example of content created by me. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out,  subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog

Look forward to hearing from you soon!




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How to write a blog

How to write a blog

When I visited our Lab in Lagos in February, I engaged in a serious discussion with some digital markers as they auditioned to join our team. Btw, yes we are still searching for a competent digital marketer! My major approach for the audition was to find out how skilled each one was in their digital marketing strategies. So I asked them to tell me 10 things they must consider when writing an online blog.

To my suprise, so many crucial tips were not mentioned. I heard things like the blog must be catchy, enticing, interesting and so on. Yes these are important but also relative. We release blogs weekly and have come to realise that there are must-includes and here is how to write a blog if you want to build your project through low or no-cost digital marketing strategies.

Why blogging as a digital marketing strategy?

Written content on your website generates traffic to the website. Think about it like your writen content is the attraction on a driveway. People are driving and their attention is caught by the content. They either stop, park and dedicate their attention or they stretch their necks out of the car, still trying to drive without causing an accident. You want them to stop, right? Because the chances are that they would look for more and maybe even open their wallets.

If not, it is also ok that they stuck their necks out in the first place. Maybe some other day, when they are looking for something, they would remember you and come back. Good prepared written content is key for any website and that is why I want to share practical tips on how to write a blog post.

Why I picked up this topic – not all blogs are equal. 

We have had the experience that certain blogs push people searching for specific information to our website. We even have one blog that ranks really high on Google search. All this was done without investing one Naira into digital marketing. But since not all our blogs generate the same amount of traffic, I decided to examine those that do generate the most traffic to our website, so as to understand why they do so. So here are some key tips on how to write a blog that would truly be your traffic engine and increase your sales. so it i easy to learn how to write a blog.

Tip 1: Know your target audience

This might sound very logical but believe me, it is not as simple as you might think. If your business or venture or project is not clearly defined to know who you want to target, it is almost impossible to know who you should write for. Knowing who you are speaking to with your blog would help you shape how you write, what language you use, what style, what pictures, what headings and so on. If you want to understand how to know who your target audience is, make sure to enrol for our 6 key program where you learn how to build your business strategy. We have a special tutorial in the program where I teach about customer profile and target audiences.

Tip 2: Keep the length readable

Now this is where I personally struggle because, sometimes, what I have to share is very lengthy. But the truth is, most of our target audience read our content using their phone. See why it is important to know that target audience? Now we know that they read it on their phone. How do we know that? There are tools like Google analytics that can help you find these simple facts and statistics.

Since the articles are read on phones, it has to be short, because it is extremely challenging to read a very long piece on the phone. We advise between 450 to 900 characters per blog article. If the topic demands very long text, then break it down into parts and release them in the subsequent weeks as follow up. This strategy is actually extremely good and leads me to tip number 3 which explains why!

Tip 3: Interlink and backlink within articles. 

Actually, this is a great tip that you will find only in paid training. Interlinking within your website is crucial for the search engine and it helps to optimise the results you will get on each search engine. Backlinking and external links to other websites is a must include! The best case would be if another site adds links to your site as well. So find ways to integrate good and useful links. A quick tip here also is to highlight the links so that it is obvious that it is a link. See my pink colored text? Those are links! Make sure to have about 4 to 6 links in one blog.

Tip 4: Let the flow be authentic and useful to the reader. 

Adding interlinks and links, special titles etc, just to fulfil a great SEO would make search engines fine you when they find out. How would they find out? If the content is useless to the target audience, the target audience would not spend 15 seconds on the page. So if over 80% leave your page after 15 to 20 seconds, but the content on the page shows the need to read for at least 50 seconds, search engine crawlers would figure this out and conclude that the content is irrelevant to the target audience, therefore it would not be pushed out in any future search. 

A quick wrap up – target audience, links, short writeup.

Know who your target audience is so that you can design the content to suit them. Find useful links and external links to integrate. Keep the whole writeup short, precise and also useful. Here is a tutorial on how to write or pitch content to get more turnout. So there are more tips and tricks here. Stay connected to Joadre through our platforms. My instagram page gives you daily updates. My newsletter gives you all in one place. Thank you so much for reading till the end. Expect the next parts of this blog where I would talk about pictures, Alt text labelling, title and keywords. 




Startup Nigeria. Developing a growth mindset.

startup nigeria with growth mindset

We keep hearing that there are 2 types of mindset – the growth mindset and the fixed mindset. Well before I explain how you can choose the later and begin to develop your idea, lets shout out to this platform, startup Nigeria. Startup Nigeria is an incubator program designed to provide Entrepreneurs and individuals in Nigeria who are solving big problems in a new, better, and cheaper way with free entrepreneurship skills training, mentorship, and funding to help them start and grow their businesses. In 2019, they launched a 3 months program for entrepreneurs. 

I am excited that it is not only IT based. When one industry blows up, there is always a tendency that everyone is running towards that sector, forgetting that we still breathe oxygen and therefore life needs even more than apps. That is also why, we at Joadre do not focus on the tech industry. Our newly launched audio and online business training program – the 6 key, focuses to take anyone who is a potential startup with an idea, irrespective of sector, to the next level. Learn more here.  

Fixed mindset goes against startup

That said, let’s see how we can really startup Nigeria and boost every individual effort using the power of the mind. You know that your mind is an extraordinary machine that fuels your whole state of being. So your belief system is key! When you believe that you are not capable because you do not have a certain skill, you end up with what is called a fixed mindset. You believe that these qualities or capabilities that’s missing in your skill set is a fixed trait, maybe inherited or so and you simply stay comfortable not to do anything about it. 

Growth mindset is what you should aim for.

But when you believe that everything is figureoutable like Marie forleo explains all through her new book Everything is Figureoutable, you have a growth mindset. A growth mindset allows you to believe that intelligence and skills can be learned and developed. So for you as a Nigerian entrepreneur, you might see the challenges you face and get paralysed by it. But wait a minute, what happened to the ability to learn, to navigate through challenges?  Why get so comfortable with surviving and just doing that routine of things you do well already? For you to become successful beyond what you even imagined, you have to stay focused on learning. Your willingness to learn will bring you results and take you places you never even imagined. 

Fear can hold you back.

Ok let me share my experience with the Joadre fashion project. When I started or better said, when the idea was on the table to expand the fashion project from just a weekly workshop with 6 women to a real business, I chickened out the moment my mentor asked me to work out a financing strategy for the business. 

“Shit, I was like. No o. I do not know how to do this. Finance Kini..?” 

I said that to myself. 

I felt so ashamed to admit to the mentor that I actually have never really created a financing plan for a business. Forgetting that I have created thons of finance budgets for social projects in the past. I have created budgets with United Nations officers to finance an EU project well over half a million Euros. So I actually can go into my files to find that document and begin to refresh my memory. But it was my fear to have that workload, to go through the learning process that was keeping me small. Keeping me from starting up. Is this you? 

You know you are capable.

You know that you can achieve even greater things. You know what the next level is but you are afraid to do all it takes to get there. You already have enough on your plate, why spend more time exploring new grounds? But how can you startup Nigeria to be the country you want to live in if you are not ready to do what it takes? How can we start up in Nigeria to be a country tourist and people will do anything to visit, if we all are not willing to explore new skillset? 

So I love the idea behind startup nigeria, as they provide entrepreneurs with knowledge to move to the next level. These entrepreneurs are people who have taken a risk on themselves to actually do the work. To stay in a growth mindset space. You too can do the same. While you work multiple jobs to pay the bill or you go from one office to another to seek employment, take time to ask yourself this question. 

What would it take me to move from now to the next level I want to be. What is the next level? What do I have to master or do to get there? 

When you find out the things you need to do, then be open. Be ready to take action. Yes you can do it. It is never rocket science. Yes, you can learn that new skill. Yes, you can take that next action. Move yourself to the next level and leave anyone behind that’s not ready to move with you. 

A quick wrap up – You have the power.

You either stay with a fixed mindset of “I cannot, I am not” or you choose a growth mindset and venture into new waters open and excited to make mistakes but to come out victorious that you took a step. Check out startup nigeria, check out some of their projects. We also offer training online for african entrepreneurs, so make sure to visit our 6 key program for more information and follow me on instagram to know when I would be hosting a life session close to you.

Love you for reading till the end. 


Inevitable side income of human trafficking! Sustainable fashion is the future.


Gone are the days where shoes were worn just for functionality. Shoe is  fashion and can become a key driver to promote sustainable fashion. They tell you a story about the wearer.  With so much technological and industrial revolution, one would think that most of our shoes are made by robots. If you mean human robots, then yes! But hell no, shoe production demands extreme series of work processes which sometimes can only be done by human hands, precise craftsmanship and patience.

With some shoes having over 200 work processes to finish just a pair, imagine how much jobs could pop up in Europe is we were to promote sustainable fashion. The only problem is that one might not be able to afford 10 pairs of shoes. Anyway, we end up not really wearing most of them. So let’s be frank, apart from crude oil and bananas, shoes must come from our economic allies in Asia, and now Africa.

No matter what type of shoe we love, be it ballerinas, sport shoes, low,- high,- or medium heels, flip flops, boots, even the barefoot shoes (do not ask me what those are, but they are healthier than heels for sure), no matter what style of shoe we wear, we leave footprints every day with them. Footprints having either positive, neutral or negative impact in other people’s lives like that of Selema and thousands of Selema.

Who the hell is Selema?

Selema is closer to you than you think. Yes, she hand sews sport shoes for large international companies groups far away in China and the other Selemas are in Vietnam, India, Ethiopia….I will not tell you her personal story, because its not your business. But I will tell you about the “silent deal” we are making with her.

Every year, about 21 billion shoes are produced globally and about 40% is for Europe. So if you live in Europe and buy shoes, you probably have a silent deal with Selema. A silent deal where you say, “make these shoes as quick as possible and as cheap as you can, dear!”

20% goes into designa nd conecpt.

But before we can launch the deal with Selema, our shoe has to go through the first stage of its birth, the concept phase. What is trendy? What is functional? What do you as a customer want to buy? How much are you ready to pay? What material should be used? How should it look like? What details do we need? Design, prototype. All these thoughts and work process cost money and time, sometimes up to 24 months before you get to be able to buy the shoe. This could cost over 20% of the money you finally pay for the shoe. Still no deal for Selema.

Your shoe finally gets to the next phase which is production.

This is the part that we actually have less insight, less control, less interest. Here we are lost and disconnected with our future shoe. Actually this process demands a serie of work processes like leather tanning, hand stitching, special cutting etc. Leather tanning for example is very often done with chemicals that could result in severe work injury. Out of the multiple processes needed to complete your pair of shoes, some have to be done by hand, by Selemas hand. This is when we hold a silent deal with her.

Imagine social media without fashion

Since we will buy the shoe anyway later, she receives 10 to 20 cents now to complete the tedious hand work needed on that pair.  Selema is fast and make even 9 more pairs per day so that our neighbours and friends would not go barefooted to the next party. At the end of the day, she gets about 1.5 euros. Gracious right? She probably would not have received that 1.5 euros if there was not this kind of job, right? Or maybe we could change the perspective for a second. We probably would not have content for instagram if we can’t afford a new shoe every time we wanted one.

Disregarding any perspective, Selema cannot pay pension or health insurance with that daily income, but she can count on her daughter to take care of her at old age. In such an environment, only family matters. Now is it still surprising to you that  Selema sells her daughter to a man who would bring her to Europe to work as a prostitute and earn over 100 euros per day. Even after debt is paid back to the trafficker, Selema would receive more than 5 euros daily from her daughter. An inevitable side income indeed!

Retailers have the power to influence trends

Selema finished the shoe and now it can go to the last phase to get to us in about 8 months. Before us, retailers are invited to screen the shoe. Which shoe will survive the trend hunt? Which shoe will be buried before its birth? This destiny is influenced by the retailers. Which shoe receives more orders, goes into production and Selema can rejoice for steady main income.  Retailers, therefore have the power to influence trends. The power to give Selema hand work more financial value, more ethical value, the power to give our shoes a face, a voice, a name.

Retailers do not only have power but also the largest portion of the cake, leaving about 35 – 40% of the money you pay for a shoe to them. They have to survive, just like Selema. They do not have side income, no daughter to sell to human traffickers! They have bills to pay, tax to pay, social security to pay, rent to pay, light to pay, holidays to pay, therapies against burnout to pay, donations to give, they barely even make ends meet. Unlike Selema who has none of the above to pay but a daughter to sell. Our footprints must change!

Companies with power and politics must take responsibility.

Also, we, we consumers cannot plead not guilty. We cannot play the victim here. Yes some fair shoes could be ugly and expensive sometimes, but if you invest time and ambition, you will find just one pair of fairly made shoes that fit the rest “I had no choice but buy” trendy shoes in your closet. Just that one piece is enough, for now! If you have ideas and know of nice labels, brands, structures, people, groups, individuals creating or advocating for shoes that improves the livelihood and increases the income of Selemas, please comment beneath and let us know about it.




7 ways to protect against Covid-19.Pt. 1 

protect from CoVid-19 a.k.a Coronavirus

*Pardon me because this blog has to be very long! This blog article is long and I have divided it into several parts. 

As we face these pandemic crises and our healthcare centres begin to get jam packed with critical respiratory problems, I believe the most important thing now master ways to protect against CoVid-19. To find out what each and everyone of us can do to reduce the strain on our healthcare system. Most countries did not develop a health care system to cope with the massive influx of high attention patients. Therefore, I have researched and compiled 7 ways to protect against CoVid-19 as this will help ease the global health challenges we have. If you are not sure what CoVid-19 or coronavirus is, you can take a quick read at our short blog What is Covid-19? 

The list beneath is not exhaustive. As the crisis goes on, new findings and new information will emerge. So stay with me and come back to our CoVid-19 page daily. I kept wash your hand to be number one, since you probably have heard this now a million times, let’s get it over with. As I wanted to write this blog, I was curious about ways that could make a sustainable difference because we all know that next year, a new influenza season would come. One very significant redline we see, like seasonal flu, is that the majority of those that die from or are seriously affected are those with compromised immune system. So here is the list of ways to protect yourself. fOr some its unavoidable. As you grow older, your immune system might weaken. But for many of us, seriously? We can do better. So in my CoVid-19 blog series, I will focus on how to boost your immune system. 

7 ways to protect yourself and others from CoVid-19:
  1. Washing your hands frequently. Use alcohol-based sanitisers.
  2. Avoiding touching your face. 
  3. Avoiding close contact (1 meter or 3 feet) with people who are unwell.
  4. Managing your high blood pressure. 
  5. Managing your diabetes. 
  6. Boosting your immune system. 
  7. Avoiding others, especially older people if you have any symptoms.

Read details about the other ways in part 2 of this blog series > 

Wash your hands: What about millions of children without clean water? 

You have heard this a million times now and are already in doubt about if you actually do wash your hands well. In my daughters school, she was taught that she has to sing 2 verses of “happy birthday” completely to be sure she washed her hands properly. I understand that children need special and exciting ways to do this right but does that not sound like a method for privileged people? Because, what I see happen is that people put on the tap and wash their hands underneath as it flows almost like endlessly. 

Yes, for many clean water is not an issue. For others, clean running water is a big issue. In Fact, access to clean water is number 1 killer worldwide in my Covid-19 blog called Global health challenges. Make hand washing stimulating and healthier by actually massaging your finders, palms, caresing the veins if you wish. Just don’t sing happy birthday because you are actually killing a microorganism, except it’s really your birthday. I had to show my daughter another way to wash her hands. Like I did as a child. 

Growing up with limited access to running water

When I was growing up, we did not have running water in the bathrooms or kitchen. I had to go downstairs to fetch water from the drum which was pumped in from the large tank, which was filled in by a water truck twice a month. When we had a borehole, I would get a bucket of water from the borehole tap in our compound. Dare you let the water run and wash your hands underneath the flowing water! Still sounds like a luxury alternative as many have to walk kilometers to get just a gallon of clean water. So washing their hands often and long might not be very accessible. All the same, if you have access to the smallest amount of water, keep the hand washing in that same water longer than 20 seconds. You still end up neutralizing most of the germs. 

Corona can’t drink.

Now, your other option is to use an alcohol-based hand cleanser. Seems like the virus dies after getting drunk! But remember that hand sanitizers are not as reliable as soap. Alcohol-based sanitizer is a good backup when soap and water are not accessible. Is there a  downside about alcohol based solutions for regular hand cleansing? Alcohols like ethanol, isopropyl alcohol, alcohol denat, and methanol are used as ingredients to penetrate your skin,  and as a preservative, which can cause dryness and irritation for some people. If the Alcohol used is fatty-alcohol like cetyl, stearyl, and cetearyl, then you might not need to worry much. If you are not sure, listen to your body talk.

Feel your hands and if they feel dry or seem irritated, make sure to get fatty cream to moisturise your hand after a full day of a dozen times hand washing episodes. Regularly and thoroughly cleaning your hands with soap and water is the best and maybe even cheaper option. Why? According to the New York times, ordinary soap diluted in water is sufficient to rupture and kill many types of bacteria and viruses, including the new CoVid-19 (coronavirus) that is currently circling the globe. Some soap molecules disrupt the chemical bonds that allow bacteria, viruses and germs to stick to surfaces, lifting them off the skin. 

Now this is key: RINSE YOUR HAND! Don’t let your hand be a virus grave.

You do not want your hand to be a virus grave!  When you rinse your hands, all the microorganisms that have been damaged, trapped and killed by soap molecules are washed away. So if you do not have excessive running water, split the water to have enough to rinse after excessive scrubbing and washing with soap. 

Soap and water can change the game. 

Washing with soap and water is one of the key public health practices that can significantly slow the rate of the CoVid-19 pandemic and limit the number of infections, preventing a disastrous overburdening of hospitals and clinics. It is up to you to choose if you want to be on the positive side of history now, because our children’s children would examine how we overcame this pandemic, just as we have looked back to understand how the spanish flu was eradicated. 

More articles on wellbeing for entrepreneurs will be posted weekly. Due to the CoVid-19 crises, we would update our CoVid-19 page daily or even multiple times a day to give entrepreneurs, especially mumpreneurs the best possible support through this season. To stay updated about new releases and published content, subscribe to our wellbeing newsletter. For general Joadre updates, use our main newsletter. Follow on instagram to see how I am spending my time #homeoffice #social distancing #immune booster.

Thank you for reading till the end. If you have worries and need details about the ongoing Covid-19 crises and other global health challenges , be sure to write to your local health center or the provided email/telephone contact available in your region for this issue. 

Stay safe & share to keep the awareness alive!


What is CoVid-19 a.k.a Coronavirus?

What is CoVid-19 a.k.a Coronavirus?

Coronavirus disease (COVID-19) is an infectious disease caused by a new Coronavirus which is spread primarily through contact with an infected person when they cough or sneeze. It also spreads when a person touches a surface or object that has the virus on it, then touches their eyes, nose, or mouth. And unfortunately the virus can stay on surfaces for hours, even days in some cases, depending on the surface. Check out my blog on facts about CoVid-19 for details. Similar to the seasonal influenza symptoms, coronavirus comes in the full package and has joined the list of global health challenges that we now face in teh 21st century.. 

CoVid-19 Symptoms. 

These symptoms are usually mild and begin gradually. Some people become infected but don’t develop any symptoms and don’t feel unwell. That is why it can also spread so quickly, because while you look out for those with symptoms, you might just be the one everyone has to look out for. That is also why social distancing makes sense. The most common symptoms are Fever, tiredness, and dry cough. Symptoms vary from patient to patient. Other symptoms include: 

  • Aches and pains. 
  • Nasal congestion
  • Runny nose
  • Sore throat and/or diarrhea. 
  • In more severe cases, difficulty breathing.

As we face a new global health challenge, we are individually tasked with the responsibility to combat the spread of this new CoVid-19 virus. Masks are almost turning to gold in some regions.  Many are ready to pay anything to get one. Celebrities are blinking up their mask. Here is the thing you should consider now about masks – we have a world-wide shortage, which means we have to use them wisely. It is recommended that you only wear a mask if you are ill with COVID-19 symptoms (especially coughing) or looking after someone who may have COVID-19. 

Except you have abundant supply. If so, donate them to the health care personal as they need it the most. Disposable face masks can only be used once. This is a fact. Read more facts about CoVid-19. According to WHO, If you are not ill or looking after someone who is ill, and then wearing a mask, you are wasting a mask. Now I am wondering. If people do not show signs or symptoms but have the virus and are contagious, would wearing a mast not be wise? What can you do? Check out effective ways to protect against coronavirus, both to keep yourself safe and others. 

Chloroquine is not confirmed as a medication against CoVid-19. 

As the media explores all possible storytelling approaches to keep the issue “breaking news”, one voice must cause alarm – president Trump. President Trump seriously suggested during an interview that chloroquine, a drug used for malaria, might just be the medication for CorVid-19. Trump is Trump and chloroquine is for malaria! So no, Chloroquine has not been confirmed to work as of the date of publishing this article. And the Coronavirus is not malaria. So when you waste your money on malaria medications, remember to save some for soap and water, as this has been one of the most effective actions so far to combat the spread of the virus. To learn about more actions, kindly read my article on 7 ways to protect against CoVid-19. 

Does antibiotics work against Coronavirus?

No. Antibiotics do not work against viruses, they only work on bacterial infections. COVID-19 is caused by a virus, so antibiotics do not work. Antibiotics should not be used as a means of prevention or treatment of COVID-19. They should only be used as directed by a physician to treat a bacterial infection. Actually that’s an order by the World Health Organisation!

That was a short overview of the current CoVid-19 pandemic crisis we are facing. In this blog series, we have dedicated a number of articles to show you how to protect yourself and give you in depth information about this issue. More articles on wellbeing for entrepreneurs will be posted weekly. Due to the CoVid-19 crises, we would update our CoVid-19 page daily or even multiple times a day to give entrepreneurs, especially mumpreneurs the best possible support through this season. 

To stay updated about new releases and published content, follow me on instagram and/or comeback to our CoVid-19 page daily. For general Joadre updates, use our main newsletter. Follow me on instagram to see how I am spending my time #homeoffice #social distancing #immune booster. Thank you for reading till the end. If you have worries and need details about the ongoing Covid-19 crises and other global health challenges, be sure to write to your local health center or the provided email/telephone contact available in your region for this issue. 

Stay safe & share to keep the awareness alive!


Global health challenges: Flu, water, malnutrition, now CoVid-19.

global health challenges - malnutrition, CoVid-19

The new COVID-19 has led to more than 454,000 illnesses and more than 20,550 deaths worldwide. While we fight the CoVid-19 pandemic, we should also not forget that we have other global health challenges which have been evident to cause even higher deaths within the past years. 785 million people lack even a basic drinking-water service, including 144 million people who are dependent on surface water. This is a global health challenge we have faced till now! Despite that, Malnutrition has done more harm so far even in developed economies where Obesity is taking over and people are losing their own sense of what healthy nutrition actually means. Malnutrition is not a virus against which we are helpless, still it is the main cause of death in the world today.

Lack of safe water leading to about 829 deaths.

Safe and readily available water is important for public health, whether it is used for drinking, domestic use, food production or recreational purposes, and now even more important for hand hygiene due to the CoVid-19 virus. According to the world Health Organisation, some 829 000 people are estimated to die each year from diarrhoea as a result of unsafe drinking-water, sanitation, and hand hygiene. Read more. As we focus now on CiVid-19, as it poses to be a new threat despite all other global health challenges we already have, we should keep the awareness about the older challenges alive. Because at the end of the day, people often die from a combination of health conditions, mostly interrelated and connected to the compromised immune system of the patient. More on the immune system in another blog article.

Malnutrition is the main cause of death in the world.

Dysfunctional global food systems are fuelling soaring levels of malnutrition and causing a world health crisis. Dr Francesco Branca, Director of the Department of Nutrition for Health and Development at the World Health Organization (WHO), says more must be done to ensure people have enough to eat and access to the right foods.

One might think of malnutrition and remember super skinny children in Africa, but let’s face it! Malnutrition is not just about bonny skinny babies, but also about Obesity which is way too often found in industrial and what is called “developed countries” in the world today. Millions of people are suffering from different forms of malnutrition. In fact, 1.9 billion adults are overweight or obese while 462 million are underweight. So you see that we have even more Obese adults that skinny underweight. Read more

Malnutrition – skinny and Obese

Malnutrition is a condition that results from eating a diet in which one or more nutrients are either not enough or are too much such that the diet causes health problems. Which means we have undernutrition or undernourishment (not enough nutrients) and overnutrition (way too much nutrients that exceeds the amount required for normal growth, development, and metabolism). 

Overnutrition creates diverse health problems in the host, increases susceptibility to disease and disability, reduces worker productivity (that’s why I am passionate about nutrition for our entrepreneurs), and lowers life expectancy. But the good news is that malnutrition, like I said, is not a virus for which we need a vaccine against. The major solution lies in your hands and on your plate. Educating yourself about how to enjoy a nutrient balanced lifestyle is key. Read more in my coming blogs – Joadre Wellbeing

Seasonal Influenza a.k.a Flu. 

Flu is long considered a dangerous seasonal scourge, until Covid showed up to take the limelight. Seasonal influenza is characterized by a sudden onset of fever, cough (usually dry), headache, muscle and joint pain, severe malaise (feeling unwell), sore throat and a runny nose. Notice the similarities between the symptoms to Corona virus? Most people recover from fever and other symptoms within a week without requiring medical attention. But influenza can cause severe illness or death especially in people at high risk, similar to CoVid-19. Hospitalization and death occur mainly among high risk groups. Worldwide, these annual epidemics are estimated to result in about 3 to 5 million cases of severe illness, and about 290 000 to 650 000 respiratory deaths.

Amongst our global health challenges – CoVid-19

The death rate due to CoVid-19 is still unclear but experts suggest that it might be higher than the seasonal flu. Well then remember that the new CoVid virus is “new” and therefore there are no vaccines as of date and no direct medications developed yet. Which means, many treatments are administered in the hope that your own immune system would take up the battle against the virus as well. So being a relatively new virus, where the world has to catch up with it while still battling other global health challenges, it is not surprising that the death rate is high for now. Lets not forget fighting this virus demands a structured interplay of government legislations and mobilisation, health care system, global mobility, individual responsibility and so on. So it’s a tough job imposed on the world with short notice!

The point of this blog is to draw your attention to the fact that CoVid-19 is not the first health issue we have faced. In the midst of all these health challenges faced by the world today, there have been measures to prevent, intervern and prepare by our respective government. But you are not helpless as you too can work to develop the best possible immune system your body can offer. That’s just one step you can take. It is so important that we all take these small steps because at the end of the day, we want to reduce the burden placed on our health care system.

Dedicated healthcare workers are in the forefront caring for the sick and risking their lives. It is only fair to do what you can to ease their burden, like stay at home, like take care of yourself. This is not the time to keep up with eating junk food! This is the time to take care of what comes into your mouth. Take your contribution seriously. We have listed 7 things you can do from wherever you are. Let us know how you are coping with the CoVid-19 pandemic news reports, your social distancing experience and any health tip to strengthen our immune system that you have tried out. Read my blog on how to boost your immune system to learn more stay home activism. 

More articles on wellbeing for entrepreneurs will be posted weekly. Due to the CoVid-19 crises, we would update our CoVid-19 page daily or even multiple times a day to give entrepreneurs, especially mumpreneurs the best possible support through this season. To stay updated about new releases and published content, subscribe to our wellbeing newsletter. For general Joadre updates, use our main newsletter. Follow on instagram to see how I am spending my time #homeoffice #social distancing #immune booster.

Thank you for reading till the end. If you have worries and need details about the ongoing Covid-19 crises and other global health challenges, be sure to write to your local health center or the provided email/telephone contact available in your region for this issue. 

Stay safe & share to keep the awareness alive!


How to capture your best business ideas.

How to capture your best business ideas

Life in Africa is beautiful, especially if you have financial resources and access to a profound social network. But what if you come from a background where you might have to create your own blueprint to success. You might be the first to get higher education and everyone expects you now to shoulder the whole family. This is when you need to be on the safe side to work with business ideas that are best for you.

What if you did not have a rich uncle or aunty with connections? And you had to hustle multiple ventures on the side to support your 9 to 5 job. How do you still find time to build your side hustle into your dream life? You have to pay bills and send your kids to school, so there is no time left to actually invest in your dream venture.

There is power in an empty book.
There is power in an empty book.

I have been there as well. I have had to clean toilets and make beds to pay my bills. It was so hard to find the time to work on my ideas. I literally came back from work dead tired and started the same routine the next day. Thats how weeks flew by and my idea disappeared in thin air.  Until I discovered a new habit which I still practice today. Here is a simple practice I have been using to capture almost every best business idea or potentially great idea that comes into my mind. Let me share this habit with you and I sincerely hope it will help you capture the best business ideas that you have. This habit has also helped me today to keep my motivation high and dedicate time. This is what I did.

  1. I invested in an empty book. Now this might sound funny. But believe me there is power in an empty book. And the book was soo beautiful. It was a glittering light pink A5 sized book without any lines inside.
  2. Then I bought a special pen. Any time I saw with my pen, it was like magic. I just had the urge to write down something.
  3. I placed both the book and the pen beside my bed. Sometimes I took it along with me if I had along ride. anytime I was on a flight or train to another city or country, be sure that I have my glittering book and unique pen.

These simple tools where always by my side. So anytime I had an idea that could be a business or an idea that could be beneficial to my venture, I wrote it down. The phycology behind this habit is that i felt free after pouring all my ideas and junks into the book. I had no scrutiny. No critic. The book was mine alone and I could write any idea into it. It is crucial to write down you idea before your brain begins to scrutinise the feasibility or viability of it.

To groom this habit, you must learn discipline.

Now, you goal after reading this blog is to get your empty book and pen. But you need to become disciplined. You are on your own path to being successful. So you need to do one more thing! you need to create time to read through your ideas and begin to see how to start any of them. Read my blog on how to achieve your dreams.  Say no to those friends that assists you in wasting your time – name it, gossip, gist, window shopping, on clubbing etc. You need your precious time to begin with your idea.

I hope I was able to share a useful habit with you. It’s all in your hands now.

Thank you so much for staying till the end of this article. Please, please do me a great favor. Share your thoughts beneath as comments and share this article with your friends if you liked it. Remember to stay connected on social media @iamjoadre for instagram and @joadre for facebook. Subscribe to my newsletter to know when the next article or video is posted Or when I will host a life event close to you. By the way, the next event is on Exporting African products to Europe. Held in Lagos on the 15th of february 2020. Visit the event page to learn more. 



Blueprint To Succeed in 2020

Blueprint To Succeed in 2020

2020 came in a rush for many of us. We barely wrapped up 2019 and here we are almost 3 week in. Nevertheless, I am very excited because I have a whole lot of exciting results I want to get this year. Have you set the results for 2020 straight? Are you aware about what your entrepreneurship path, your personal journey should be this year? I know that starting a new year could be very overwhelming for many because of the expectations we have carried on into the new year. Maybe you even have some unfinished work from last year. I am here to tell you that it is all ok. Relax. 2020 is part of the big plan. Here is a Blueprint To Succeed in 2020.

2020 is a continuation of your journey. 

Blueprint To Succeed in 2020I want you to see it this way. Look at your life in larger bits. In a 10 year span. More like planing out a decade of results you want to achieve and then make every single year, month, days, hours, count towards achieving those results. So 2020 doesn’t get to stand alone. Everything you do this year is part of the bigger goal. I want to encourage you to focus on the process. When I talk about the process, I specifically mean the daily activities that you have to carry out to achieve every set result you have identified. 

Get your results figured out!

Which means that you have to identify some results first. If you have not really identified results, it is time to do so. Let the results you want be in line with the vision you have for yourself, your business in the next 10 years. When you find out the results you want, then you now have the foundation to begin to design your activities in 2020 to match those results. For some, results might be called goals or vision for 2020. No matter what you want to call it, at the end of the day, it is the same thing. It is what you want to accomplish. Those achievements you want to look back on and smile because it elevated you higher towards who you want to become. 

Enjoying the process – Blueprint To Succeed in 2020. 

What daily or weekly activities do you need in place this year? It is like creating an action plan for 2020. Oh God, another write up to do. But sincerely, this write up is the only write up you should have by now. Identifying the results you want and creating an action plan is the Blueprint To Succeed in 2020. In my 6 key audio training program, I explain how to create an action plan from scratch. How do you go about developing this action plan? Here is what I did. I created a list of things I want to achieve this year. Make sure they match up with my 10 year journey and then begin to break down these things into smaller parts that I can accomplish within some months. Afterwards, these smaller parts get broken down into bits for each month. I actually integrated a time plan in my action plan so I can hold myself accountable and also evaluate my progress. It is all about progress!

Plan to get the resources you need!

After I had created my action plan for a month, I divided them according to priority within the 4 week I have that month. Blueprint To Succeed in 2020While doing this, I could then see what is a “must do” or what can be shifted to another month. I get to see what resources I might need. This is key this year, because the earlier you know what kind of resource you need, be it finance, network, skill, the earlier you can craft out a way to get them. I know that I want to promote this 6 key program this year, I would definitely grab every opportunity to speak, hold workshops with my target audience. Get what I mean? Actually in the 6 key program, I have a full milestone where you can learn how to map out your resources and match them up to have all you need to get the best results. 

Dedicate time to love the actually activities.

Now that you know what the activities are, it’s time to dedicate more love to them. Find out ways you  can enjoy doing them. If you do not enjoy what you are doing, there is hardly any way this Blueprint To Succeed in 2020 would work. Ways that would make you inspired to actually get those daily activities done on time. I hope I have been able to give you a blueprint on structuring 2020 to accomplish your goals. Thank you so much for staying till the end of this article. Please, please do me a great favor. Share your thoughts beneath as comments and share this article with your friends if you liked it. Remember to stay connected on social media @iamjoadre for instagram and @joadre for facebook. Subscribe to my newsletter to know when the next article or video is posted Or when I will host a life event close to you. By the way, the next event is on Exporting African products to Europe. Held in Lagos on the 15th of february 2020. Visit the event page to learn more. 




There is greatness in simplicity.

7 entrepreneurship steps to get great things done!

I grew up in a very complex culture where you have to be super creative which on the other hand even leads to more complexity. At the end of the day you are overwhelmed with so much ideas and things to do that you end up not actually taking one single action. This is a no go if you want to be successful in your business or daily life. Then i stumbled upon an article on how simplicity is the secret to being successful and this is what i am sharing with you in this blog. The problem about complex ideas and activities is that it distracts us from focusing  on our primary mission and purpose. A healthier way to bring about business growth is by mastering simplicity. But how?

  • Step 1 >  Redefine your goal.
  • Step 2 > Stay loyal and focused to that goal.
  • Step 3 > Eliminate processes and todos that takes you away from your goals.

“There is no greatness where there is not simplicity, goodness, and truth” ~ Leo Tolstoy. A Russian writer referred to as one of the greatest authors of all times.

When we launched our lifestyle brand Joadre, what mayn of our fans did not know is that we also launched a fully equipped in-house production in Lagos, then we created a training programme to teach vulnerable women how to make clothes. The workload for us was soooo much. We ran a training programme, a production, then a design department and then distribution, promotion before the actual sales logistic. This is just how complex a single business idea or a project you are passionate about could sound.

The best solutions are the ones that break down and simplify a problem, making the solution obvious.  And here is one of his rules of simplicity every business should follow. Make your ideas fit on the back of an envelope. Because if it is too hard to explain, then it is unlikely that your customers will understand leading to less sales and revenues. Imagine that! Decreased income due to complexity!…

Richard Bradson, the founder of the Virgin Group siad  in one of his articles,  “

Now think of   people you know or probably you who is super creative and you burn with dozen of ideas. You launch 2 to 5 businesses or projects at the same time even when you whole team consist of you and yourself all together. How are we  solving our complexity problem at Joadre?

Earlier this year, we started with a strategic downsizing. It was hard work and we are still in the process but we finally made it to cut off many complex activities in order to be focused on our primary goal which is to improve the lives of vulnerable groups by creating more income streams for them.

To be simple, we need to re- identify our goals and find synergies within our network or activities. If our goal is to increase the income of vulnerable groups,  then we needed to focus on things that generates income for this target groups. On the other side we had to determine challenges that are really extreme. Like things taking so much steps, processes, time etcetera.
Have you experienced exactly just this same issue or something similar. Multiple complex ideas. And you have managed to develop a strategy to simplify everything you do? Please share your ideas and feedback with me using the “Ask Joadre” button in the menu left. Follow me on instagram @joadreapp.

Cheers, Joana

Find your power and the secret to success.

secret to success. sustainable impact joadre verein EXIT

I am not going to list out a step or guide as the secret to success. No, I would rather want you to understand how to develop a lifestyle that would bring you lasting success, in your personal life as well as in your professional life. There is only one secret and that is “knowledge”. Knowledge is power. Knowledge is the key to your own freedom. It is the step out of poverty, the bridge between where you are now and where you want to be. Your goal after reading this blog should be that you want to become a Key Person of Influence (shortened as KPI) in your environment. Why? Because it’s only KPIs that actually get successful in what ever they do. They are the ones that have the power to impact their own lives positively and the lives of those around them.

Joadre business lab become rich

Every successful entrepreneur today invested in becoming a Key Person of Influence – watch my tutorial on How to become a Key Person of Influence. Ask yourself, why should you be successful or enjoy success if you do not care about yourself and your environment? The truth is that, in todays economical space or professional space, there are thousands, even millions of people just like you. They have the same or similar idea and often with the same capability, maybe even better! This means that you need to invest smartly in yourself to stand out. It does not necessarily mean, you have to work harder or a dozen times more, no. It means you have to work smart. Investing your time and energy in only those things that really matter and making it a routine. Thats what I am asking you to do from now on.

What type of knowledge do you need to get to be successful?

First of all, it depends on what area you desire success. Exactly in that area, should you devote your energy to get more knowledge about. If you want to be successful in your catering business, then, you need to invest time to gain more knowledge in catering. The driving questions should be – who is the best catering business in town? What do I need to know to become better than the best catering business in town? Does it mean, you have to know more about healthy eating and food nutrients? Do you get what I mean? Go deep. do not take short cuts. Learn. If you have specific questions regarding what type of knowledge to acquire to become even more successful, then I will be happy to answer them. Simply drop your question beneath this blog article. Feedback, critic and praises are all welcome as well.

How do you acquire knowledge?
The power of an empty book! Read blog…

One key step successful entrepreneurs consistently take today, is to gain as much knowledge as they can about their industry and workspace. Take for example the giant of all – Google. They have series intelligence tracking algorithm, softwares and programs that captures information their users post on their platforms. Why? Because this is how they know what their potential customers want. If they know, they can create better solutions that will generate money. If Google, after all their financial wealth, consistently gathers information, why are you not doing the same? Google gathers using their platform, you can begin to gather information by reading articles about your profession and industry, by reading books, by attending event specific to your sector, by watching documentaries – not just feature films, real documentaries, listening to news, holding constructive debates and conversations.

How early can one begin?

The easiest way to develop this attitude is to start right from a very young age. This is where parents come in. I have met adults who were neglected by their parent. Who never received any kind of general training and boost towards attaining extra knowledge outside of school. Funny enough, what you will need out there in the practical world is the knowledge you learn outside school. Therefore, as an entrepreneur parent, the willingness and hunger for knowledge is a very important gift you should try to give to your children.

As a child, my mum will wake me up every morning to read before going to school.  My mother was a teacher and is still a teacher. It was impossible to say no! As a child, I was so irritated about it.  I have 2 kids of my now now. I can imagine how my mum must have felt when I will be like “no I want to sleep, I don’t want to learn”.  I am so grateful to my mother that she forced this gift into my life: the urge and happiness to want to know more. The gift of wanting to learn more.

Triumphing over negative experiences.

I have worked with women who were not privileged to have a mother who made them love to learn. These women were majorly victims of human trafficking who found themselves in Europe. In a foreign country, having to learn a new language, a new style of living, a new way to interact and a new art of carrying themselves, while still being authentic to their origin culture. Imagine how challenging it was to introduce the idea to these young adults, that they would have to begin to embrace new ideas, new cultures, new knowledge.

Especially considering that some of them had become traumatised from the experience of human trafficking. Only those young women who had somehow received that foundation from their parents or community to learn, to be ready to embrace new knowledge could survive and triumph out of their traumatised situation. So no matter what you have experienced in your life. Be it issues like domestic violence, like being unemployed, like not having enough to take care of yourself, like neglect, illness, failed relationship or whatever it is. You still stand a better chance to overcome all these downsides , if you seek information revolving around the situation.

Recap and key take-aways

The secret to success is knowledge. Knowledge is power. You can acquire knowledge.  The willingness to learn, to know more, to ask questions is crucial to the development of our minds and our lives. If you are a parent, dedicate time to teach your children to ask, to learn, to want more knowledge, because that is the true key to freedom. My mission is to help you develop your ideas to becoming real successful ventures, to transform them to wealth. And the first step is to be ready to know more. I look forward to your comments and do not forget to subscribe to our weekly blog using the subscribe section in the footer. Thank you for reading.

Cheers, Joana

Start a business with what you have

Secret-to-wealth. Start a business with what you have

I keep getting people write me saying they do not have capital to start a business. Some even send me these kind of one liner questions – business to do with 100k, best business to invest in, small businesses to start in Nigeria. First of all, let me say that these phrases are not proper questions. If you cannot send me a full question or request, I would not understand what you require and cannot respond to your enquiry.

If starting a business is important to you, then you could as well invest time to articulate your request either in writing or as an audio message. The way you communicate to strangers, reflect the kind of mind-sett you have. That said, let me introduce you to a strategy to start off your idea with what you have.

secret to wealth

Before you start, map it out.

Before you start a venture, a business, an idea or a project, it is very important to map out the resources you have or have access to in other to start your idea. Why? Very often we overlook what we have and solely let the absence of finance cloud our judgement about our capabilities. Wealth is not simply cash! A financially poor person is not automatically a poor person. I believe more in the possession of resources. Visit my FREE tutorial on Understanding wealth.

Resources is key and that is why you have investors investing their money into startups that do not have a dine. These investors know that money would not multiply itself, except you have a team of individuals with great resources involved.

Resource is a means to achieving your own goal. So why wait for external help, money or material? Why not look inwards to find out what you have that could be useful to start off your business. This is what I call resource mapping. If you are interested, click to join my program and learn  about this process. Here are 7 actions to carry out now to help you  map out the resources you have and identify the ones you need;

  1. Identify your personal skill needed for your venture.
  2. Get passionate.
  3. Identify material resource you can access.
  4. Identify how much financial resources you can raise.
  5. highlighting your resource limitations.
  6. Match needed resource with shared resources opportunities
  7. Design your plan.
Let’s expand on these actions.

Identify your personal skill: What personal skill do you master that is relevant to the entrepreneurship idea you want to start? These skills are more like gifts, talents, things that you can do with easy by your nature or they could be learned skills. Write them down. If you do not have one, then you need to rethink the idea or business you want to start. If you find it challenging to identify this, you can get support by starting a conversation in our forum.

Get passionate about the personal skill you have identified: You can develop this skill or acquire new skill by improving your knowledge. There are benefits to becoming a KPI in your intended sector. Learn how to be a KPI from this free blog – Find your power and the secret to success.

Identify material resources available to you: What do you own?  Material resource is basically anything that you will have to spend money buying in other to start your business or project idea, but you already have them. For example computer. Find out what material item you have that is needed to start your business. Do you need an office space and have a corner in your living room that would suit the requirement? Do you need a laptop and have one? List them all out.

How much financial resources can you raise? Do you have any form of money at your disposal like Savings, extra cash from monthly salary, money you intend to spend on some leisure or luxury item that you can do without for now. I have a full tutorial milestone in my program on how to raise finance. Join if you are interested. 

Resource limitations: Ressource limitations are the missing things you need. Create your have and don’t have plan highlighting your resource limitations. What resources do you lack right now or do you still need to start off your idea? This list will help you visualise where you are and what the next steps would be.

Match needed ressource with shared resources opportunities: What resource do people i know have that can be useful to me? Look at your network of friends, families, colleagues. Is there anyone that you can work with to get some of the resources you need? Now match up resources from your network with the resources you still need.

Design your plan: Design your business plan around these resources you have identified above. I know some might want to skip this step – developing business plan. But remember, if you fail to plan, you have planed to fail. Learn why you need to have a plan for your business in this FREE tutorial. Can you start your business from that point?

Anytime I have an idea that I believe is worth venturing into, I simple follow this actions to begin realising the idea. I have put together a resource mapping strategy in my 6 key foundation milestone program for those interested.  Feel feel to connect with me here if you have questions and I hope this blog have given you more reasons now to start with your idea.

Cheers, Joana

7 entrepreneurship steps to get great things done!

7 entrepreneurship steps to get great things done!

Today, I want to share a very useful work process that has helped me through very complex projects or ideas in my entrepreneurship journey. Many of us carry on our very extraordinary goal in our minds everyday.  Only you can feel the heat in your stomach when you think about it. It’s so precious and you see it happening but it’s all in your head and you seem to get overwhelmed. If I am talking to you, it is ok. You are super creative, passionate and I get you. I have this vision to empower small enterprise owners in Africa. This vision came about from my own personal experience.

When I was in school, at Auchi in Nigeria, I literally managed a secondhand boutique business from under my bed on campus to  pay for tuition. I say under my bed, because the clothes where stalled in a carton under my bed. I was not the only one. So many young ladies on campus then had a side business. Some earned enough to send money home to their families. So basically, millions of small business owners, side business owners, entrepreneurs in Nigeria, around the cities in Africa, are the backbone of our continent. Entrepreneurship is the key and spine of any economy.

Governments are less invested in visions.

But unfortunately, Our governments are more interested in their own pockets. Ok, nope! That’s is a negative and discontructive way to express the reality. Rephrase! Some officers in power who would be capable of empowering the SME landscape are just not invested. Others lack sincere knowledge about what to actually do. Others are so corrupt, that they get a heart attack from their obesity caused by lavishing stolen money. You just have to take matters into your hand and begin to develop your own vision and ideas.

Entrepreneurship in Nigeria is like a norm for many youths. Some do not realise that they are entrepreneurs but they know that they do business in Nigeria. With my vision to create a massive impact in the SME sector, it could be overwhelming sometimes. Especially when I see the loads of work that needs to be done. So how do I cope and keep myself inspired, on track as an entrepreneur? I use my favorite goal-to-habit strategy, that I will share now beneath, but before, I should introduce my 6 key program to you.

In my 6 key program, you can follow a structured step guided with short tutorials on how to transform your ideas, be it gigantic or extraordinary ideas, to a real business. You can visit our program page to learn more. If you already have an idea and entrepreneurship is something you will like to venture into, then join my one-on-one coaching room for free now to connect and get feedback to grow your idea. Now here’s a list of the process i follow to streamline my ideas.

List of the secret work process.

  1. I name it – give the idea a name. Articulate it!
  2. Find the big picture one goal in the articulated idea.
  3. Break the goal into sub-goals and keep breaking sub-goals to sub-sub-goals etc.
  4. Choose one sub-goal according to logic thinking of what’s next and break it down again  until it is a “skill”.
  5. A skill is an ability or your capacity, so now, it all depends on you. No external factor involved. Find the skills you need to master.
  6. Build the skill through practice.
  7. Target one practice and break them down into bits. These bits we call habits when you make them consistent.

You are your boss! That’s entrepreneurship. 

Make sure each habit does not demand more than 1 hour of your time on a stretch, except you are now super motivated. Build consistency and continue to do your habits. Follow through with the other sub-goals. Entrepreneurship is a blessing but also a challenging journey to embark on. Be aware that you would not have someone bossing you around or setting deadlines for you to make you work within a structured framework. Nope! If you need that, go get a job.

If you are in for doing business and you want to engage in entrepreneurship, then this is a special work process technique that will come handy. It is also similar to our action plan technique that I teach in the 6 key program. Now let me expand more on the list above.

Articulate it. Name it, to frame it

If you cannot name it, you cannot frame it. So try to articulate the idea into one or more sentences. This is the first thing I tell my students and producers in our network to do. This is what the dictoíonary say articulate means – having or showing the ability to speak fluently and coherently: . Well then, you have it. You should be able to speak your vision. Speak it out loud to yourself, fluently. The moment you have this exercise done, you can move to making it the big picture goal.

So for my idea to create impact in Africa, the big picture goal would be to empower African SMES by giving them the tools they need to build a life and business they love. See that I included the “how” – giving them the tools. So you should try to be very specific in outlining your big picture goal. If you still find it hard to find an idea for yourself, here, read my blog on how to find the right idea. Maybe this would inspire you.

Shred that big picture. 

Have you been able to articulate your vision or mission? If you have then, we can move to the next which would be to make this your goal. So, since my goal is to empower African SMES, this is the clear goal – “to provide African SMEs with the tools to activate their own power and create the life they love”. You can see that there are so many aspects within my goals. My goals is still very giangiantic. So we need to put it in a shredmill and shred it down into the significant parts.

In this case, it would be;

  • Goal 1 –  identify and create the tools
  • Goal 2 – find ways to help the SMEs activate their own power

Start with the most significant. 

So you see I have broken down this big goal into 2 parts again. Now I will choose one part to focus on. Let’s say “creating the tools” is my current focus. I often love to start with the most significant part and focus on that. If you have a team, it is much easier. One team member can be responsible for one major goal. If you do not have a team, then you sure would love to follow the next tips I would be sharing.

I know that doing business in Nigeria, or entrepreneurship in general can be even more challenging if you are on the journey alone, so I also encourage you to read through some old blog articles, visit our free forum to get some more useful content and definitely subscribe to my newsletters to stay updated.

Why do something that doesn’t fulfill you and doesn’t pay your bills? 

Sometimes, some goals have to happen simultaneously to work properly. What do you do if you are all alone or you have a very small team. It is simple, scrap out the goals that does not bring you the most income and the most fulfillment . Why do something that doesn’t fulfill you and doesn’t pay your bills? Now, it is often easier to stay on board if you have this goal hand written out large on a sheet of paper and placed in front of a place you visit up to 4 times a day.

So for me it is my bathroom, my workspace, oh and of course my kitchen. Well, my kids are curious, so I have to place it way high up and have copies ready to replace it just incase someone else decided to add their goals on it as well:-). If I place it there, I get to see it very often and when I find myself caught up doing something not in line with the goal, I self correct. That’s how impactful entrepreneurship works.

What is the next logical step?

Now that you have one goals to focus on, lets skill it out. Skills are  personal abilities. So if your goal still has a big “to do”, you need to continue to break it down, till you get to the stage that it becomes a skill. A skill, meaning, it relies solely on your personal ability or capacity. What are the abilities or capacity you will need personally to be able to create this goal. For example, for me, I need to create tools for African SMEs – Goal.

To be able to identify the tools I want to create, what would be the next logical step? I have to come up with the tools. Meaning I have to identify the tools. This is yet another sub-goal! How do I identify the tools? I need ideas. I have to research to get those ideas. It required a skillset – the ability to research and gather information.

Get more skillsets. 

Another skills could be time management. I guess this second skill would often be in your skill list as this is the center of everything. We all have only 24 hours and approximately 7-8 hours out of it, we have to sleep and let our bodies regenerate. So basically we have less than 16 hours for everything else. Now I have identified 2 skills. Let me use the second skill to illustrate the journey from here, since that would affect many readers. Entrepreneurship in Nigeria or elsewhere in the world demands that you can manage your time effectively.

From skill to practice to habits. 

What practices do you need to do to build that skill of time management? For example you need to make time. Yes, that’s how simple it is. Make time. How do you make time? You need some habits. Now you need to identify some little but specific things that you can do consistently to make time. For example on Sunday evenings, you would sit down for 10 minutes and plan out 1 hour in your schedule to dedicate to identifying the tools. Another path following the second skill of research skill would be to develop the practice of gathering information.

A habit or specific action would be;

  • to go to the library for an hour.
  • listen to the news for 10 minutes. etc.

Top bottom to bottom top  again.

Get what I mean? All these habits has to connect to the goal of tool identification. Because the goal of tool identification is connected to the goal of creating tools, which is then connected to the big picture of empowering African SMES with tools. You see how we went from top bottom to bottom top  again? If you work your vision and idea using this process, you can, and have the power to achieve anything. Just activate it.

A quick recap – Get the key take away.

No matter what your idea is or how extraordinary or gigantic it may seem in your mind. Name it. Articulate it into a goal – the big picture goal. Then begin to shred it down into smaller goals. From sub-goals, you end up with skills which you build through practice. And practice is successful only if you can get habits to master consistently.

Thank you so much for staying till the end of this article. Please, please do me a great favor. Share your thoughts, experience and share this article with your friends if you liked it. Remember to stay connected on social media @iamjoadre for instagram and @joadre for facebook. Subscribe to my newsletter to know when the next article or video is posted.





Get the glow without bleaching cream.

Get the glow without a bleaching cream.

From traditional television adverts to rap music videos and social media postings, society is consistently preaching “ the lighter your skin, the sexier you are and more opportunities would knock your way”. For this simple, but bizarre message, millions of “darker skin” people are battle-ready, equipped with the most lucrative weapon of all times, bleaching creams, ready to conquer their own natural glow. It is an individual choice! Nevertheless, bleaching or like it is now called whitening, glowing or toning, has terrible health risk attached.

Bleaching is a choice. A choice with a strong message to society!

Yes it is choice. People choose to smoke  and eat very unhealthy. So why can’t we let those who choose to bleach fall into depression, and anxiety? Afterall, these health side effects complete the devil’s circle for them. The more anxious and depressed, the higher you crave to look lighter, as this visual effect would make things better. But that’s not the reason for this article. You can continue to bleach to whatever degree you intend to. But read through to see how you can actually become an entrepreneur solving real problems around this lifestyle.

The issue here is the message that is now prevalent in society about lighter skin being a better option and appearance. There are countless studies that have shown this perception to be in strong existence. Therefore the lifestyle of bleaching strengthens the perception in itself. And please save that argument that white people tan. Yes, many do, but must that be our measurement standards?

When you focus on trying to be what you are obviously not, you fail to see how extraordinary you could be.

We have a “self-esteem problem” and you can solve it with a business idea. 

Bleaching or whitening is not a financial issue. Financially poor people bleach. Wealthy people bleach. And at the end, the health defects doesn’t discriminate. When the information we consume leads us to believe we are “not enough” but rather to begin to explore ways to “become more” at the detriment of our own health and for the profits of others, in this case, the cosmetics industry, we have to question it!

Especially when the concept sets to threaten the self-esteem of young girls and youths growing up to learn what it means to look a certain way. We have to address it! And addressing these kind of problems is what leads to great business idea. Read more about how to find a business idea using the problem approach.

Get the glow without a bleaching cream.

77% of Nigerians bleaching.

One might think that this is a racial issue and yes, white people tend to fair better because of their white skin. Asia and America have their own fair share of the experience. The black African continent is experiencing a “bleaching creams wave” that needs to end! In salons and beauty spas, the topic of  best whitening cream for face and body, how to attain glow for skin, skin lightening etc. is a non-stop.

Over 77% of Nigerians use what used to be simply called bleaching but now refined with code words like “glowing, lightening, whitening, toning” creams, soaps. Some go as far as taking pills or conducting laser corrections. In South Africa it’s like one third and two thirds in Gambia. Statistics from the World Health Organization. Crazy, right?  Many countries have banned the use of such products, especially those containing harmful chemicals. But there is not an anti-bleaching police on the streets to control or monitor the market. So yes, black market is booming and people are still topping their games trying to be white.

The colonial experience is over but not over!

today, we are literally not colonised. We “choose” to promote “the lighter is better” ideology through our media. Therefore creating a social dynamic and self-esteem easy-fix or booster for teenage girls, for less than a dollar per week at the detriment of their health. As a teenager growing up in Nigeria, someone can actually mean to complement you by saying “Wao, you are not so dark”. Starting from nursery school. The lighter babies dare not cry too much as they are delicate and precious.

Then in primary school. She was much lighter and so was the best fit to stand on stage to represent the group, even when she had definitely less to offer apart from the skin color. It has gotten so bad that even parents tend to bleach their young children. This experience shows that the issue of bleaching in our continent is far deeper than banning the bleaching creams. We need awareness, wokeness and self-esteem building to start right from the kindergarten. Thank God that barbies are now black, brown and many shades too. Economically speaking, it took way too long to get here.

Get the “glow”. Visual benefits vs. health defects!

Who gets the largest profit out of this long trend? The bleaching industry is a multi-billion dollar industry, promising the “glow”. So face it. If about 77% of Nigerians buy these products at an average cost of about 1200 Naira, that’s approximately over 450 million Euros. And you say there is no money in Africa. Check our this interview on YouTube and another one from Al Jazeerea. So that you can successfully lighten that skin, a specific chemical substance is included in every lightening cream – called Hydroquinone. Some products even have high mercury and steroids inside.

Crocodile skin, high blood pressure and kidney failure are all included in the package.

Mercury in consistent consumption either through skin or food, is toxic and can lead to depression, anxiety, memory loss, numbness amongst other health issues. These 2 health risks is cause for alarm –  High blood pressure and kidney failure. And I know that high blood pressure is an issue in many African urban cities today. Simply the waste resulting from the use and production of the cream contaminates our environment.

Skin inflammation and sensitivity to light should not be ignored because at the end of the day, bleaching (toning, lighting, whitening, glowing)  consistently for a longer period affects the deeper layers of the skin, it results to the contrary of what you aimed for. Instead of getting “lighter” you get even more darker patches.

Why destroy what protects you the most. 

The skin on which you apply these harmful chemicals on is one of the most important parts of the human body organ system called the integumentary organ system. Because the skin is the largest organ we have and it acts to prevent the body from damage and helps in multiple ways to keep the body in balance.In it we produce what is called Melanin, which is a pigment that we need to protect us from sun burns and UV radiation after overexposing your body to sunlight.

So when you begin to bleach, you destroy the melanin in your skin and therefore become very sensitive to the sun. Now, remember that the body is made of up many organs that work interconnectedly to make sure everything works perfectly for you. These organs have what is called cells and they are way too small for you to see with your naked eyes. These cells communicate with one another. So when you begin to destroy one cell, it affects another cell. Somewhere else in your body.

How can I achieve a glowing skin? Fat is not the enemy!

Nutrition is important for health. What you eat affects every organ of your body. Remember I told you the skin is the largest organ? So yes, there are natural ways to get the glow and keep it without having to fear the sun or spend a fortune on bleaching creams. Get more healthy fat to your meal plans. The conventional vegetable oil is more or less like poison to your skin and body if used consistently. Why? I would share more in upcoming blogs on Well being for entrepreneurs. For now, know that the healthier the fat you consume, the more glow you will have. Fat is not your enemy, just which, how and when. Healthy fat can heal you and you can find some in avocados.

Benin city avocados are the best!

A couple of months back, when I visited in Benin city, if avocados could make you high, I was definitely 24/7 high. Benin avocados are the richest and most tasteful avocados I have ever eaten. Try to add half an avocado every other day to your breakfast. Avocado is a good source of omega 3 fatty acids and that’s what you want to get  the glow. It helps to keep your skin flexible and moisturised. Avocados are also a good source of vitamin E, which is an important antioxidant that helps protect your skin from oxidative damage.

Also vitamin C is included. There are other foods that contain omega 3, vitamin E and C, find them and incorporate into your meals. Some other nutritious foods that you must include in your meals are Walnuts and tomatoes. But when I say tomatoes, I mean it raw. Not over cooked to the extent it releases harmful substances. I will release new content about this in my Well Being for entrepreneurs blogs, so stay connected via blog subscribing.

Your well being is a priority at Joadre. 

At Joadre, we believe that an entrepreneur is a whole person that approaches life within and outside from a holistic perspective. So therefore, being healthy and attaining a fit state of mind is key in our business platform. The first element to being successful is to take care of yourself. To find ways to understand what you can do better and how you can impact the lives of people around you. Sure you are now aware of the health defects, rather than benefits, that can arise from consistent bleaching.

This is a result of a problem, a much more deeper problem attributed to low self-esteem, societal misinformation and greed to make financial benefits of vulnerable people. If you feel inspired to do something, here are some solution oriented approaches that could even be developed to be a business case. To learn more about how to develop a business case, feel free to either visit and enrol for my 6 key program or join the free online coaching platform.

Some ideas and ways to address the color complex society and create innovative businesses around it. 

  • We need more self-love preaching. Grooming self-love increases your own confidence which would then be the source of your daily motivation. And yes, when you are highly motivated, you go for it. You take the actions you need to get the results you want. You become even more productive and achieving your big “WHY” seems even more realistic to you. If you have the means and voice to motivate others on this journey. Do it! Start by sharing this blog article. Parents can simply start by reframing the messages our children consume to more empowering stuff. Do you see the business idea here?
  • More innovative and confident entrepreneurs can come up with a more healthy and sustainable cosmetic product alternative. I bought an organic cocoa cream from the Lagos brand Aralewa, some time ago and I must tell you, there is so much good stuff out there. And more entrepreneurs will spring up in the future. Would you be one of them?
  • Short-term solution would be to promote  or demand the ban of such harmful products in regions that have not yet implemented the ban but also to create an effective control system of how to monitor the sales even after ban. This would of course include promoting healthy alternative products that actually help to protect the skin while bringing out the true glow which has no skin color other than the native healthy version of the individual person.
  • More health awareness, because sincerely speaking, the most effective way to get the glow on your skin is through nutrition, movement and mindful living. Mindful living will include protecting your skin from long periods of harsh sunlight using sheds if you work exposed to harsh sunlight. Nutrition is not a new way to get the glow. Our ancestors have used this techniques from generation to generation. What you eat, how you eat, when you eat and all these elements play an important role. I will discuss nutrition for entrepreneurs in future blogs. Stay subscribed not to miss out. Movement is key because, even the best food would not complete the equation. Humans are built to move. That’s how we get our multiple organs and systems, such as the skin, up and running.

Can you start a business around my above listed solutions? Sure! How? Join our free community forum to start a conversation with us. Wao, so I hope this was not my longest article. So that you can still take much away, here is a quick recap. Bleaching is bleaching! You can call it glowing or lightening. When you use chemically active creams that intentionally bleach your skin and destroy the melanin, you are set for some health defects in the future –  high blood pressure, kidney failure, anxiety and depression.

It is your own choice. If millions of people are vulnerable to the ideology that they have to be lighter to have a better chance, then we have a deep problem that needs your innovative entrepreneurship ideas to solve. Remember to get some healthy fat, vitamin E and C into your weekly meal plan so that the glow will shine naturally, shining bright like diamonds so that those discriminating your for your darkest skin can now truly have the gift of sight once more.

Thank you so much for staying till the end of this article. Please, please do me a great favor. Share your thoughts, experience and share this article with your friends if you liked it. Remember to stay connected on social media and subscribe to my newsletter to know when the next article or video is posted on Joadre Wellbeing.



10 things to include in your business plan!

10 things to include in your business plan!

Anytime we hear business plan, the name alone could scare us and make us feel like this is going to be a very tedious and non-rewarding process. No it would not! So many people do not really know where to start from. And hell yes, they are justified. How do you start creating a business plan for a business that does not even exist. Yes, but that is the whole essence, to plan out something that has not even taken course yet. Ok, then how do you go about it? Read further!

In the case of a business, you may only have an idea or the destination card. A destination card is more like what you envision to accomplish. Like seeing yourself as the owner of a very successful restaurant. Your destination card is you in your white sophisticated chef attire serving high-end customers.

Envision your destination card to create a business plan. 

Now that you might envision a destination card, you sure can strategize how to actually create that card. With this approach, I suggest that you see the process of creating a business plan more like a developing a strategic roadmap to the destination. AYou can begin to develop this kind of business strategy plan by visualising and outlining specific business related information based on what you know and what information  you can gather from different sources. In my 6 key foundation milestone program, when you complete the program, you sure would have a really good business plan. I also share how to gather the information you will require to compose your business plan or business strategy document.

Forget strict formats. Rather pay attention to the constants. 

Business plan often has a standard format that anyone needing to review your plan understands. That is why some people look for a  business plan template so as to create a plan that meets the standard expectations of banks, investors, partners, etc.. Who decides what is the standard? Practically no one or maybe your business administration professor. It always depends on your business idea.

Nevertheless, there are constants in a good business plan. Meaning, there are details that should be included in any good business plan and that is what we would cover in this blog. I want to share the 10 must include in any business strategy  document or business plan format. But before we dive into this, here is why you need a business plan. To save you time, money, resources and help you find partners ready to support you. Enroll for free to learn why you need a business plan in this free tutorial.

Everyone needs a plan, be it that you decide to sell akara or gold watches. If you want to grow, you need to strategize and plan. Period!

Even if you decide to start a small road side business, yes you need a business plan or a  business strategy outline. You may not need a 30 page business plan formated or typed in a computer, but you will need to develop a system to outline your planned or potential activities in a logical order. I have met too many young people who are extremely enthusiastic about a specific idea that they have and really want to start a business or a project, but end up carrying that idea for weeks or years.

When I had the idea to start the entrepreneurs lab, I continually remind myself that I have to do it. Especially when I would get request form people to coach them. Then I would think out loud, yes, I need to start the lab. But somehow weeks and months passed, I did not start. I was still stuck in my normal routine. These things that just take up your time because life happens and you get stuck up in the difficult-easy things and lose focus on your destination card.

You can create action plans to be your motivation! 

This is where a business plan can help. Because in a good business plan, you can actually go as far as creating work plans and action plans to help you move further progressively. Not until I actually sat down, bought an empty journal and began to pour out my idea, putting pen to paper as they say, did I really find the momentum to start. It is time to learn what you must include in your business plan and how to structure it. Now do not scream when you read this list, it is not rocket science. I did it, so you can.

I have created a tutorial in my 6 key foundation milestone program covering each point and this will help you develop them confidently. If you feel the need, you can get a friend to work with you on this process.

10 things to include in your business plan!

Your business plan should be structured in a way that anyone reading it would understand it. And here is the structure I recommend and it is written chronologically how it should appear in your plan.

The 10 must include in a business plan.

  1. Executive Summary: this is actually the part you will compost last, after you have covered all other 10 must include. Because it summarizes everything and brings the most important information for example, your solution, on point. I call this writeup a persuasive summary. It should take up a page or less, if you share the page with an image.
  2. Problem –  Here you get the chance to explain the situation you want to solve. Depending on how complex, be precise and clear. You can enroll for our tutorial on how to draft out a problem statement for your business idea if you feel the need to develop more skills in this field.
  3. Your solutions in details – Your product or service that you are offering in details. You have to describe the product/service. Actually, there is a full tutorial on these 10 must-haves where I explain them.
  4. Your unique selling point or proposition – The added value of your solution, why should a customer pay for your product/service or solution?
  5. Operational plan – How would you run your business daily?
  6. Legal structure – Would your business be a sole proprietor company, a joint venture, a non-profit?
  7. Team – Why you or your team is the only one to make the business work. Do not underestimate this part. People are interested in who you are and what your abilities are. Even the customer is interested in teh genuine connection you have to the business idea. Share beyond your professional skills, share your story that resonates with the idea.
  8. Marketing plan – How do you intend to reach your customers? The marketing plan should be extensive enough to cover the price policy, promotion strategy, distribution and expand more on the qualities of the product.You can learn more in our Milestone 3 about drafting a marketing model for your idea.
  9. Financial plan – How will you fund your idea and what are the costs? Outlining your possible expenditures, potential revenues. I always suggest you work this part in an excel sheet and later integrate the key data in the executive summary, then attach the excel sheet to the plan when printed out or sent as a digital file. I talk about all about finance, budgeting and revenue model in our milestone 4 of the 6 Key program.
  10. Scaling & Maintenance plan – yes you have a plan to operate but how do you intend to keep the standards? Do you inetd to grow your business? If yes, how?

Now, let’s have a quick recap! 

10 things to include in your business plan!

I hope I have been able to share a valuable business plan example which will help you or serve as a guide when writing your own business plan. To have a great business plan, you will need to develop a series of information such as the problem, solution, your USP, operational plan, legal structure, team, marketing and finance plan, maintenance plan and scaling plan. After you have developed these, you can then confidently put your executive summary together.

Depending on who you present your plan to, you will need a different version. Maybe a 5 slide deck, a 2 pager or another version. But remember this is the masterpiece. This is the version for you or for anyone who cares to read this long version. I have a tutorial about all other versions of the business plan and how to create them. 

Remember to stay in touch. I need you to work on your ideas and build healthy businesses. My team and I are here to support you through. Make sure to subscribe to our newsletter, join our community forum and of course follow me on instagram to connect in real time. (Instagram botton is beneath)

Thank you once again. This is Joadre, building healthy minds to create healthy businesses.

Cheers, Joana

3 Nigerian export products for small scale export business.

nigerian export products

When you google how to start a small scale export business and Nigerian export products ideas,  you might end up finding an old school list of conventional export ideas or instructions on how to set up a company name. Yes, set up a company name when you are ready. We all know that we will need to set up a legal structure when the business is booming, right! But  for now, I guess you want to know what export idea areas to venture into and probably you also want more information about Nigerian export products ideas. If this is your goal, be ready to follow me through this blog article as I engage you in a process to think outside the box. 

I guess it is all about finding the right niche, the right Nigerian export products and understanding how to start on a small scale. My goal with this article is to pull you out of the conventional thought process when you think “export ideas” into a deeper and more broadened view of the exportation business. That is actually how we develop ideas in the Joadre lab. Learn more about our Joadre Lab here > . So before I list out 3 unconventional Nigerian export products ideas, let’s be on the same page about what exportation business is really all about.    

Important notes on exportation business in general? 

Exportation business is all about marketing in a global space. Marketing in a global space involves careful planning, producing, placing and promotion of a product and/or SERVICES in a worldwide market space. See that I highlighted services in capital letters. Yes, get ready for some unusual ideas. Exports are goods and services produced in your home community for sale in other markets other than your community where it is produced. So if you produce grandnuts in Auchi and sell them in Lagos, theoritically you have started venturing into Exports. But I know you want the international markets exportation business. Right?

Venturing into international markets simply means that you intend to sell your country product in another country. I do not know why you might want to venture into the export business when the local market is not yet saturated with the local products. Ask yourself this question first. But if you have very good reasons to do so and you want venture into international export to earn for sustainable profits, then you should be ready to make this an intentional  well thought through process. It is not a side business that you dedicate just any spare time towards, except you want to keep it as a side business for small side income. 

From globalisation to colonialism, exportation business has been booming. 

Transporting and trading goods from one country to another has been in existence since mankind existed. Only that, the regions from which a good  was exported from might not have been called a country, instead a kingdom or region. Actually, the whole issue of colonialism started based on the profits made by the Portugese, the English among others, out of trade from Africa. They literally settled shortly at our coast and exported pepper, ivory, gold and more to their countries. 

I will publish content about these historical times, so that you understand where we are coming from, because it often helps you to shape your business ideas if you know more about the economic history of your region. So stay connected by subscribing to my newsletter. As mentioned earlier, Europe literally built its wealth based on the economic value of goods (unfortunately including slaves) that they exported out of Africa. Exportation, in its good sense can help develop an economy and Nigeria needs to expand its portfolio from just oil and gas products to more consumer products. That is why the focus of this blog article will not be on oil and gas products as Nigerian export products, rather more on consumer products that you can start on a small scale. 

What do you want to export?

Before you decide to approach the international market, meaning you want to export products/services out of Nigeria, there are a few things you should think about. First of all, what do you want to export? There are many products that you might not even think of right now that you can export. Have you thought about exporting services? I guess not! People are very focused on “products” exportation, as in tangible products and totally forget services too. Ok then, let’s cover a little about products before we move to services. Here is the classic list of Nigerian export products and their revenues as at a couple of years ago;

  • Crude oil ($36 billion).
  • Petroleum gas ($7 billion).
  • Refined petroleum ($603 million).

So those 3 categories are reserved for the government and their wealthy tribes. 

Other conventional export products are Cocoa beans ($504 Million), Rough wood ($300 million) , then you also have Scrap Copper ($133 million), Tanned Goat Hides ($106 million), Cocoa Butter($76.1 million), Rolled Tobacco ($65.1 million), Rubber ($57.1 million). By the way, Nigerian exports has fallen sharply over the last five years, and so did the import too. We actually import palm oil, sugar, rice, weath, all food worth about $1.9 billion. which signifies that there is a massive market for these food within Nigeria. This is the first think out of the box idea. 

Find your Nigerian export products idea from the imports. 

What about an export business within Nigerian first. Anything that Nigeria imports can become an export good because the fact that Nigeria imports it, already shows you how big the market is within Nigeria. Also think about it, there are many other west African countries with very similar lifestyle to that of Nigerians. So if we buy these products, maybe there is also market to sell them else where.  If there is a local product within your village or region, you can start exporting them to other regions within Nigeria. Then you grow the business to export within West Africa and later expand your reach to outside the continent. Do you understand what I mean? Do you see how this can work from a small scale to a global business? 

Find ways to get these products more effectively from the hidden regions where they are grown and sell them in the cities. How can you make the cultivation more sustainable and effective for the local farmers? The truth is that before you think about exporting, carry out intensive research about the market landscape of what and how Nigeria produces whatever it has to export. If you do not know how to carry out a research, you can visit my tutorial in the 6 key program to learn about how to gather information (tutorial on research) to build your business case.

Nigerian export products – category herbs, fashion and media. 

Since my goal is to share small scale export products in Nigeria, let’s start with another out of the box idea! My number one product category would be tapping into the African Herbal industry. I guess this comes as a surprise right? And no, I am not talking about Babalawos and Native doctors. I will explain further shortly within this blog but if you really want to learn more about the opportunities and which Nigerian export products ideas are available within this sector, make sure to register on my platform for free and join or start a discussion in our community forum

Now number 2 product category is fashion services and my number 3 category is media. Oooohh, now you are wondering. Relax. Subscribe to my newsletter to know when I post details about these ideas and how to start. We are currently developing multiple projects within these sectors and are also scouting for potential partners. So be sure to connect with us on instagram as well. The link is beneath this blog. Here are the sectors listed out again: 

  1. African natural herbal medicine industry – Export raw herbs, semi processed herbs, fully processed herbal based products. 
  2. Fashion industry in Africa – Export services such as mass production ability. Export fabrics that are hand woven. 
  3. The Media industry – Export content created for digital consumption. Venture into documentary and show reality to a global audience. Export services such as photography.
Small scale export product in Nigeria – Herbs.

I cannot even say the herbal industry because there is practically none. When I was researching for this blog section, all I could find was how the industry is unregulated and so on. It is actually called the Tradomedical industry. So when I say herbs or natural medicine, do not mistake this for crazy Tradomedical practices that endanger lives, nor am I talking about the spirituality involved within some Tradomedical concepts. No, I am talking about scientific knowledge and real businesses that’s booming around the world now under the name  of “superfoods”. Most superfoods are made out of  natural herbs which has been scientifically tested to show its sustainable health benefits.  Some come fully processed having extracts of the herbs, while others are semi-processed like being dried up, packaged as a tea.

nigerian export products

Copyright image – https://www.shop.tipuschai.com/ + Grow and Make on amazon.

Startups are making millions from superfood. 

Startup companies in Europe and in the USA have branded natural herbs and processed them into real trendy products, selling millions around the world. Now, here is a fact. Africa is home to over 4000 useful herbs with medical and health benefits. So when you want to start this business on a small scale, apply myone-product-to-market approach. I preach about this approach in my 6 key program. Uhps, if you do not know what the 6 key program is all about, make sure to check the curriculum here. 

In the program, we guide you using tutorials to develop your business idea. If you have internet issues to stream tutorials, you can get the 6 key workbook here as well. You can also get free access to my one-on-one coaching where I dedicate Tuesdays to look through your progress, chat with you and mentor you to the next stage. 

Check my Business insight journal for more on this topic.

Sorry my dear,  I have to cut off this blog article here because I always want you to have time to digest the information. So it has to be short. But if you want to read the full article where I expand on these 3 sectors, like I said earlier, subscribe to my newsletter to know when we release the  Joadre Business Insight Journal vol. 1. Export ideas to start on a small scale. This journal volume will be dedicated to Export for small scale businesses and will be published on the 24th of November. Make sure to get on the pre-sale list HERE to secure your digital copy now! 

By the way, Nigerian export products are not only products. What about services? Did you see what Indian call center agencies are up to? They service the USA. This a  great idea that African entrepreneurs can venture into. It is service export and demand is increasing. More in my upcoming business insight journal.  

There is so much business insights I really want to share with you for free. My team and I are constantly on the road and with our laptops connecting, researching and testing ideas so as to put together the best content for you to launch into success. I will sprinkle more important information on this topic through my free communication channels which are –  Joadre community forum, instagram post, newsletters and monthly podcasts. So make sure you are connected to all my channels not to miss out. The easiest way is to subscribe to my newsletter. Here is a quick recap of this blog article. 

Lets recap and take a step of action.

Exportation business can be built with services, not only products. If you opt in for products, then channel your focus towards consumer goods. Here are 3 industry sectors with some ideas: 

  1. African natural herbal medicine industry – Export raw herbs, semi processed herbs, fully processed herbal based products. 
  2. Fashion industry in Africa – Export services such as mass production ability. Export fabrics that are hand woven. 
  3. The Media industry – Export content created for digital consumption. Venture into documentary and show reality to a global audience. Export services such as photography.

Find ways to approach a product idea with your individual unique perspective. Think outside the box. We are here to assist you. You can join our Joadre community forum for free and you can ask questions. Be sure to leave a comment beneath this blog, so that I can get back to you with more information. I hope I could add value to yyour search for ideas and hey, be loving today. Recommend this blog to your friends. You can share on facebook, twitter or mail it to someone you think needs to know more about this. 

Stay blessed and cheers!


10 lucrative business ideas in Nigeria.

business ideas in nigeria

In this blog, I will discuss 10 different business ideas in Nigeria, or anywhere actually, that you can start with very low capital and resources. In future blogs, I will explain each business idea in detail and show you how to go about it. Most of these businesses are small business ideas which you can start alongside a 9 to 5 job or as a student. I published a previous blog on this topic with also 10 very different ideas, so if you need more ideas, feel free to read my blog on 10 businesses to start with less than 100K in Nigeria. 

For those of you looking out for great business ideas to start either as a full time venture or with little capital or as a side business, or for stay at home mums and dads, the simple truth is that you should stop looking too far. The business idea is right within your community and often right in front of you. Great business ideas start with the goal or urge to solve a problem that affects you or people around you. What do I mean by that? Read my previous blog on how to find a great business idea. 

Key to success – solve a problem and add value to someone’s life!

The driver of a business case is a problem. So to find business ideas in Nigeria, you should find a problem to solve. Wanting to solve the problem or something that causes discomfort will lead you to a genius idea. Now you know the first step to take after reading this blog – find a problem to solve, period!  Maybe you already see a problem and you have a genius idea but you do not know what to do next. I shared 2 key tips on how to move from your idea to actually achieving the vision in a previous blog. Click to read – How to achieve your dream or vision, 2 key secret steps. 

Take it to another level to research about it so that you can understand the problem. Then ask yourself how you can solve the particular problem? In my 6 key foundation program, I have a couple of tutorials that explore what a problem for a business case is and how to define it. So if you are hot on how to start a business or what business idea to start, then be sure to join my program. Learn more about our free coaching servicewithin the 6 key foundation program for African entrepreneurs.

Start a business with little capital

Now let’s explore some very unusual business ideas in Nigeria that you can start with very little capital. Due to the lenght, I will expand briefly on only 2, but like I mentioned earlier, more details will follow. Not to miss out, make sure you save my website joadrebusinesslab.com on your phone as an app and turn the notifications on. To be on the safe side, you can subscribe to my newsletter. Want more?  Join our forum discussion and post your questions, I look forward to answering them personally – Join Joadre free forum. Let’s move!

  1. Copywriting & content creation.
  2. Direct sales aka. Network marketing.
  3. Healthy fast food and delivery.
  4. Cleaning and domestic agency.
  5. Designer fabric retailing.
  6. Documentary making.
  7. Healthcare agency for seniors.
  8. Lending and sharing platform.
  9. Personal sport trainer.
  10. Nutrition and dietary practice.
Copywriting and content creation business

You will not consider this to be a business idea in Nigeria, but trust me, you need to go out there and see how much “good” content is needed everyday. Copywriting is the act, or occupation of composing and writing text for the purpose of advertising or other forms of marketing. Your product that you sell is called “copy” – a written content! Your business goal is to increase brand awareness and ultimately persuade a person or group to take a particular action. 

So it is more of a service business that you offer to corporate clients. Which means you need a good laptop, internet and fresh ideas. How do you get clients and deals? Join my free coaching program so that I can support you to build this business. You can scale your business by adding content creation to it, which is very diverse. You could offer the clients editorial pictures with nicely made graphic as well as content for their social media and so on. The fees you charge is based on the quality of your work and how you position. 

network marketing jobs
Direct sales aka. Network marketing.

Wikipedia has explained this very well: Direct selling consists of two main business models: single-level marketing, in which a direct seller makes money by buying products from a parent organization and selling them directly to customers, and multi-level marketing, in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and potentially earning a commission from their efforts. Multi-level marketing is also called referral marketing. 

The deal here is to be street smart. To look for what people need regularly and sell it to them. Actually, this is a very lucrative business idea in Nigeria, because we do not have a fully developed retail system, so we definitely will rely on informal network, word of mouth to access new good products. Key here is to stay ahead. If everyone is selling a particular brand, you can stock it but make sure to get in new brands that is not overcrowded in the selling space because being on top of the network level is key! That is how you earn more money in network marketing. 

You do not need to stock any product. But when you venture into network marketing, it is advisable to take on several products categories and I mean “diverse” categories. Network marketing is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Find the company that suits you and apply to be a sales rep. You have companies in cosmetics and makeup like Avon (here is the link to their site for more information), or health products like Riviera (This is an Austrian company, so I can connect you to become a consultant if you wish), or kitchen wares like Tupperware. Even smaller brands offer referral programs. 

If you want to take this to another level, You can create your own drop-shipping site and integrate multiple products into it without having to stock any product or handle shipping.

Recap of key takeaways.

Finding the right business idea is all about finding a problem you are passionate about to solve. Look deeper into the service industry as there are many opportunities there. Service industry does not really require high capital, and your fixed cost could be as low as zero if you work from home. Ok, maybe internet cost and transportation, some advertising cost and setup of company. 

Yes, company setup has been an issue many students ask me about. I will cover this topic in the future. What is the best legal set up for you and why? We now partner with a law firm that helps our students with such setup matters at a very affordable rate. So make sure to take advantage of this. You can request more information by posting a topic or question in our Joadre forum.

There are more ideas and remember I only introduced 2 from 10 business ideas to start with less capital. I would love to share more but at the same time, I do not want this blog to be too long as some readers have told me to reduce the length. Look out for upcoming blog contentcourses, tutorials and life conventions. Thank you so much for reading this blog. Share with people you know will need the information. If you are really serious about starting up something soon, then be sure to join my free coaching sessions. I look forward to working with you soon.

Cheers, Joana

Fashion industry business ideas in Nigeria in fashion

business ideas in nigeria

In the first blog episode in this series “business in fashion”, I expanded a lot about the diverse opportunities in the fashion industry without actually focusing my attention to tailoring. Because tailoring is just one aspect in the industry. This automatically explains why a real fashion designer must not know how to sew, nor must they know how to make or assemble shoes or bags. The fashion industry, like any other industry in the world, provides opportunity for so many business ideas in Nigeria and in Africa as a whole. 

If you decide to focus on fashion designing, then your major skill set as a fashion designer is to be able to create an aesthetics that is appealing to your target market. To create products that your target customers are likely to purchase. Mastering how to create your own signature aesthetics that will eventually build your brand is inevitable. To learn more about other fashion business ideas in Nigeria that you can start with, please subscribe to my weekly newsletter to know when we release new series under this topic. You can also read the first episode to see my 30+ list on fashion careers available.

In the first blog episode in this series “business in fashion”, I expanded a lot about the diverse opportunities in the fashion industry without actually focusing my attention to tailoring. Because tailoring is just one aspect in the industry. This automatically explains why a real fashion designer must not know how to sew, nor must they know how to make or assemble shoes or bags. The fashion industry, like any other industry in the world, provides opportunity for so many business ideas in Nigeria and in Africa as a whole. 

If you decide to focus on fashion designing, then your major skill set as a fashion designer is to be able to create an aesthetics that is appealing to your target market. To create products that your target customers are likely to purchase. Mastering how to create your own signature aesthetics that will eventually build your brand is inevitable. To learn more about other fashion business ideas in Nigeria that you can start with, please subscribe to my weekly newsletter to know when we release new series under this topic. You can also read the first episode to see my 30+ list on fashion careers available.

Fashion industry business idea in Nigeria – tailoring.

I am actually excited writing this topic because I can finally pour out so much market intelligence we have gathered over the years building Joadre fashion. When you look for business ideas in Nigeria, you can become easily diverted to a specific sector because you have seen one or two people you know become very successful doing this. Fact is that only those that become the master of a specific trade or skill succeed fast. So let’s say you can sew very well or you actually love sewing, tailoring is your passion. You can read about how to find business ideas by following your passion in a previous blog. What business ideas in Nigeria can you build within the fashion industry? 

African fashion
Let us start with tailoring in this blog. 

There are many paths you can take to build and expand. As a tailor, what is your goal? You can decide to sew clothes for private clients which is a business-to-customer business idea. You can opt in for soley corporate clients like fashion designers which is then referred to as a business-to-business idea, because the fashion designers will sell the clothes to the end customer. Can you go for both? Well depends on your ability, team, skill and time. My advice is no, do not go for both! I often advise to start with one, because it is easier to have a focus and to build that one in depth. 

After ripping almost all benefits from that approach you can add the other service to expand. So choose! If you decide to stretch yourself to start with both, you are taking a great risk, you will be slow in growing your business and you will not be able to target your customers properly as they need very diverse approach! If you feel lost here and now you are worried because that was how you carried on with your business, then make sure to subscribe to my YouTube channel to get weekly adivice on how to build your business. 

Now, let us continue to build your business idea.

You can decide to integrate an all-round service, where you provide the client with the opportunity to source fabrics and raw materials directly from you, even for business clients like fashion designer. If they know you have one of the best threads stocked, they will opt in for it and you make some profit selling it for their production. Meaning you have added retailing to your business. You might now wonder how to get these materials cheap and in great quality. Check Alibaba or Aliexpress for import deals, make deals with your local market suppliers . 

When you know who your client is, you can develop more services to make their life easier. By doing this, you are solving a problem for them and therefore your reward is new income stream. 

5 more business ideas to boost your shop location. 
  1. Now, some more business ideas would be that you add pattern making to your service for fashion designers. If you know how to make patterns very well, there are simple ways to digitise them and also sell them to other tailors, especially new tailors whose hands are not strong when it comes to pattern making. You can offer them that service and create patterns for them when they need to sew for a customer. Make sure you are paid for this as it is a very demanding task to do.
  2. You can also offer your shop location as a pickup place for courier services. By so doing, new and potential customers will visit your space regularly. Your goal is to increase the traffic to your shop, so think about ways to do so that would not cost you money. 
  3. For example, if you have more space, you can add a small laundry and repair service to your shop. 
  4. You can decide to sell jewelry  that fits the kind of customers you are already serving. Selling jewelry do not take so much space in a shop.
  5. A very great side service is that a bag designer who cannot afford a shop can rent a shelve at your store to showcase and sell. You can charge monthly for the space. 

Now be careful not to make you shop clumsy. Check Pinterest design on how to design the interior of your shop in an appealing way. So those where some added income streams that you can add to your shop to increase traffic of potential customers and at the same time leverage your fixed cost. In future blogs, we will explore low cost ways to market your business as a tailor. 

Let us explore more on the fashion industry.

Like every other industry, the fashion industry has so many professional services or jobs that makes it a full industry. Here are a list of a few services within the industry: Pattern making, tailoring, shoemaking, bag making, jewellery making and all the other technical assembling of fashion products, fabric production, raw material production, sourcing, custom production, retailing, marketing, advertising, modelling, consulting, events and many more. You can visit the first blog episode to see a 30+ list of professions in the fashion industry. You will quickly notice that it takes a whole village to actually build an all-round fashion house. 

Do you have to do it all?

This is what I have seen coaching Nigerain fashion business students and visiting several designers in Lagos is that many are challenged with the fact that they have to do it all. There is little or no headspace to actually master the art of designing because many have to assemble or sew the product as well as market them. This is ok, especially if you are a small or medium sized business, a startup, it is totally normal to be a jack of all trades. But the main issue here is to decide where your strength will be and then design your time to develop this aspect of your business. 


The industry offers you numerous business ideas in Nigeria which you can start today. The trick here is to be very smart. Craft out services to add together to develop one business idea. We talked about identifying your niche and being specific. So for example you decide to start out with a small shop and 3 machines. You focus to make clothes for the end customer. So you have a catalogue of styles, you stock really nice fabrics and findings, you have improved your skills when it comes to finishing. 

You have wisely integrated some side products such as jewelry and some side services such as courier pickup and laundry to your business. These side products and services will enable consistent traffick. Your goal is not to build on those, but to build a strong customer base. So find some side services or products you can integrate to your business. 

The ideas is unlimited. You can join our lab to grow your business and get new ideas. You can also get our business 6 key workbook delivered to your door step to learn offline. Thank you so much for reading till the end and make sure to follow on instagram. 

Cheers, Joana

Business in fashion. 35 careers, which is for you?

business in fashion

In this blog, I would love us to explore the business in fashion. I believe it is high time this issue is addressed so that you can be clear about the type of business you want to build and also know how to establish a business in fashion. In our Joadre Lab program term 2019/2020, we currently have over 6 businesses in the fashion industry in Nigeria and Ghana. Coaching these African entrepreneurs in our coaching room, has provided me with more knowledge about the diverse significant challenges they face and the misunderstandings they have about business in fashion. 

If you are or want to be either a fashion designer or build a business in the fashion industry, this blog article series “Business in fashion” and the upcoming podcasts is for you. It will help you get more clarity about the industry, about how to build your business and what paths are available to you in the 21st century global fashion market. Before we dive into some more business technical stuff, let us understand what fashion is all about. What it truly means. 


What does fashion actually mean?

The term “Fashion”, it is sometimes vague, as everything is considered either fashionable, in fashion or out of fashion. But for you and me looking at the business in fashion, here is a universal definition. Fashion is a popular aesthetic expression in a certain time and context, popularly attributed to in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions. So you see that that word “Fashion” is broad. Accessories is fashion. Footwear is fashion. Makeup is fashion. Which means that, being a fashion designer does not restrict you to designing and selling clothes. 

You can be a footwear designer, a jewellery designer, a makeup artist, a hair stylist and a bag designer. As a fashion designer, your core calling is to develop an aesthetic expression that defines your taste as a designer. An expression that is you. A reflection of  your world, your experiences. A portrayal your hope, your vision. An aesthetics that you are proud to market and put your name in front. So what are we talking about? We mean every detail matters.  The quality, the look, the statement, the message, the uniqueness and every other element you intend to ignore right now. That’s what makes you a fashion designer. Those little, simply unique edges you create.

So when you design your pieces or fashion products, you are communicating your unique aesthetics and in return, you want a specific audience to pay for it, to be your customer. Business in fashion is vast and opens doors to so many other sectors, cutting across the art industry, event industry, graphic design among other industries. Within the fashion industry, there are so many paths you can take. 

Here are some, not all, but some of the professions or business you can build in the fashion industry; 
  • Hairdresser
  • Personal shopper
  • Stylist, style specialist
  • Perfumer
  • Model
  • Image consultant
  • Show director
  • Pattern maker
  • Textile designer
  • Raw materials producer – textiles, findings etc.
  • Tailor/Seamstress/Dressmaker
  • Fashion editor
  • Creative director
  • Graphic artist, graphic designer
  • Photographer – editorial, commercial, products, studios photographer
  • Fashion promoter
  • Retailer
  • Fair organiser
  • Fashion marketing
  • Costume designer
  • Showroom designer/Architect, window stylist
  • Fashion blogger
  • Fashion photographer
  • Garment technologist
  • Fashion illustrator
  • Merchandiser
  • Fashion PR
  • Creative director
  • Apparel Production Coordinator
  • Brand coordinator, brand strategist
  • Fashion Buyer
  • Manager – showroom, sales, store, marketing
  • Designer – associate, bedding, technical
  • Textile Fabric Colorist
  • Trend Forecaster
Do not think clothes only when you think of business in fashion!
business in fashion. 25 career

So when you think about fashion and you say you want to get into the industry, do not just think clothes. Think deeper and broad. Actually, you can start a business by combining some of these and offering them as a service. For example, a fashion agency can offer the following: Fashion photography with great studio and good photographers, model casting for shoot, graphic and editorial design, makeup, hairdressing and fashion PR. If you create a business in fashion that offers these service package at an affordable rate to upcoming designers, so they do not have to break their heads about where to shoot, how to organise the stuff, get the models, do the editing and creating the content for their postings, then you are solving a real problem. 

These designers can then refocus and reinvest that time into developing new collections. The key here is to specialise in a nice of service. But if designing clothes is what you want and fashion designer is the title you crave for, then let us explore more about what every fashion designer in Africa must know in part 2 of this series. 


We opened this new series “business in fashion” because many of our Lab students and alumni are working hard to build their fashion venture. I too have spent a couple of years in the industry in Europe, producing in Africa and that is how we launched the Joadre fashion. Now, it is important not to forget that fashion is all about the unique aesthetics you create. Also that the fashion industry offers you a great opportunity to explore different jobs, services or professions. 

Being smart means you have to carve out your own niche and build a business around it. And guess what, there are a couple of ways to actually start this business from home, with very little investment needed. In future blog under this series, we will talk about how to start some businesses with little capital. I also would love to invite you to read some of my old blogs, especially this one – start a business with little capital

Thank you so much for staying till the end and I look forward to a free coaching session with you in my Lab. If you want to get hold of our 3 months free coaching session, then visit our lab page nor to know the 2 minutessteps you need to get on board. By the way, we will be launching a business journal before the year runs out. It is a “must-have resource”. Stay connected on instagram (link icon beneath) and subscribe to my newsletter not to miss out on my updates. 

I love you and stay blessed!


How to achieve that dream or vision of yours.

How to achieve that dream

so this week, I will talk about how to achieve that dream or vision on yours. I am dedicating this blog article to our Joadre Lab students who newly joined us. Welcome on board! To anyone out there stuck in imagining the big dream, this podcast and blog is for you. in this blog, I will share a simple doable strategy, which I have used and it works, to transform that idea, dream, vision of yours to reality.

We currently have 17 new projects in Joadre Lab. The first thing I ask our students is what is your vision, then identify your milestones. Many are dem clear about their vision but that’s it. There is no plan on how to achieve that dream or vision. Now you have the vision articulated, what next? How do you want to achieve this vision, that’s always my next question. That’s also exactly where the conversation ends. Do you know why? Because many people tend to focus mainly on the big picture.They forget that multiple actions has to be set in motion to achieve this vision. This is a biiiiiig mistake, which you should embrace because mistakes are not necessarily negative, if you can find the lesson in it.

Hang the vision on the wall, now focus on the next logical action!

I also used to make this same mistake too until I kind of cracked the secret code. To do anything successfully, you need to take specific actions. Do we agree on this? Yes.  There is an African proverb which says a tree leave does not move unless there is wind. I love African proverbs. I actually included many in my new 6 key workbook, because they simply drop the bomb on the truth. To achieve your vision, you need to create wind.

Get out of that your comfi zone of imaginary ideas.

Yes, you should have a vision, the big picture, your purpose, mission, passion. Whatever you call the big dream or goal you want to accomplish. Know it. Believe in it. Remember it always, that said, you still have to move and take action. You need to get out of that your comfi zone of imaginary ideas and wishes. So number 1,

Grab and take control of your focus from that big picture towards the next logical thing to do so as to actually attain that big dream. 

If you focus your 100% energy on dreaming and imagining, you might float through life overwhelmed because your subconscious mind actually adds its own spice to the drama. It begins to show you the limitations you have or might have. Here is how the subconscious mind works.

Do you know that your sub-conscious mind could prank you out of achieving your dreams?

The brain operates on the conscious and sub-conscious level. Your conscious mind was that which you often have control over and it receives, analyses and stores the information you expose it to. The sub-conscious mind is a like a big memory bank that stores your beliefs, memories and life experiences. The sub-conscious mind is the part of your mind responsible for all of your involuntary actions. Your breathing rate and heart beats are controlled by your sub-conscious mind. But your sub-conscious mind, which according to several scientific studies and research and experts, works far more effectively than the conscious mind.

Your subconscious mind works without you being aware and you often do not regulate or control what it does. It collects more information, processes or analyses more information and stores even larger and longer what ever it has been exposed to, sending information out into your conscious mind whenever it is triggered. So when you think or remember your vision and you have exposed your sub-conscious mind to the possibilities of limitations, it sends limiting beliefs into your conscious mind . Then you feel paralised about how to achieve that dream or vision.

how to achieve that dream. subconscious mind

Activate your ability to think logically

You have the power and ability to deactivate this circle from repeating itself often. You need to activate your ability to think logically. Activate this ability by questioning your self often. Like what do I need to do to achieve this vision? By evaluating your actions regularly. Like what have I done this month, this week, this day, this hour, this minute that would take me closer to my vision. So if you want to be an award winning author, have you written a book, even if it is unpublished?

If you want to own your own saloon, have you actually budgeted to know what financial capital you require? If not, then question yourself why? Is it because you feel you cannot write a novel? Then have you taking free online writing courses? Or is the issue because you feel you would not know how to budget correctly? Then have you taken free online budgeting classes or checked within your network of friends for who can actually help you budget?

I talk about how to map out your resources and tap into your social network in one tutorial at milestone 5 in my 6 key program. The key here is to keep identifying the next logical action your can take to achieve that goal. You can start from top bottom which is often very effective. Top bottom meaning the big picture and then your start breaking down the next logical step until you get to where you are now. after you have identified the next step from where you are now, move to number 2 strategy. This is a simple strategy that would help you achieve that dream or vision of yours. 

Number 1: Identify the next logical action to take now!

Remember, number 1 is to identify the next logical thing or action to take. Number two is to create an action plan for yourself. Take a pen and paper and outline all the activities for that action. Let’s say your vision is to be the best fashion designer in Nigeria. Great. Simply wishing or visioning that will not Katapult you to become Nigerians number 1 designer. You have to identify what you need to do now. To be able to identify this, know where you are now and know what it takes to be the best designer.

If you know how to sew but do not know how to design, then find free courses online to learn how to design. That would be the next action that would take you a mile closer to that vision of being Nigerias number 1 designer. If you can design but have no avenue to produce or sell. Your next logical step will be to develop a distribution plan or strategy, look for potential partners etc. So you see how this is done. When we launched Joadre fashion, we were shortly overwehlmed about the big picture, but I applied this 2 strategies and today, work happens seamlessly. Now number 2 is simply bringing this next step to paper. As a Form of commitment to yourself. An action plan.

Make a commitment to yourself – Action Plan!

You must not write it on a computer. Get an empty book that you devote to this vision. I have a blog on the power of an empty book. Get your pen and begin to create your action plan. Action plans actually helps you take your ideas, thoughts, dreams, imaginations to the real world where you kick asses. I have a tutorial on how to create an action plan. Check the full tutorial in the 6 key program here, but you need to have amembership on our lab to access it or you can signup for free by 1.) registering on our platform and 2.) submitting a good busines profile here for us to assess your idea and grant your free 3 months pass.

Now follow the steps in the tutorial to get your action plan ready. When you have gone through this, and actually takes these steps, channel your focus to the next logic action. Repeat creating your plan and keep doing this until you receive that award and Nigerians number 1 designer or in your case until you achieve that vision, dream etc.

A quick podcast recap. 

Know your vision, but focus mainly on the actions you need to take to achieve that vision or dream. With this 2 step strategy anyone can use today, begin to create the momentum that needs to be in place for you to develop that vision. Number 1, is to identify the next logical action from where you are now to the vision and number 2 is to become devoted to your very own personal manifesto which is your action plan.Remember you sub-conscious mind works while you sleep, that why you dream. So make sure to break the circle of self doubt and limiting beliefs by activating you conscious mind through consistent and intentional questioning.

In my previous podcast, I talked about how to find that great business idea for you. In future podcasts and blogs, I will  share more teachings and wisdom from my lab around starting and building a business and live that you love. And yes, from time to time, I will chip in some health lifestyle issues on nutrition and movement because these two habits affect your ability to perform highly as entrepreneurs – be it your ability to think innovatively, concentrate, stay motivated and so on.

Entrepreneurs, this is your time, you are alive, so rock it. If your are in Lagos or Vienna this year, check our website joadre.com to know when the next ARISE event will be happening. I wish to welcome you there and get to meet you life. Not to miss out on my next podcast, blog or videos, make sure to Subscribe to our lab updates and follow me on instagram to get firsthand updates of all my activities.

Thank you so much for investing the time to read to the end. I hope I was able to shed more light on how to achive your dream or vision using simple and rational techniques.

Its Joadre. The place to transform ideas to wealth.

How to find a great business idea

great business ideas

Ok, I have this chat box on my website Joadre.com that allows visitors to make enquiries. Do you know what the top 1 question is? What good business idea can I start with little capital? The first time I received this question I actually thought it was a joke. Why would you ask a total stranger to give you an idea to start your business? After I got the second, third, dozens and more of such enquiries,  I woke up to the fact that this is for real.

People find it challenging to come up with business ideas for themselves. Of course. When I look at the day to day struggles many people have to put up with just to make ends meet, it is definitely very difficult to find the headspace to come up with innovative business ideas. That is why, I have dedicated a series of podcast episodes on how to find the right business idea for you. Let’s dive in after this short break!

The most successful approach to find great business ideas for yourself.

My goal in the first episode on business idea series, is to show you the most successful approach to find great business ideas for yourself. But before, let me clear that notion of trying to get a business idea from external sources. If you want to start a business and you want to be successful on a long term, then what I am about to say now, is key, the idea for your business should come from within you. Not a suggestion from someone else. Not replicating a business idea you have seen that works for someone else. When I say from within, we are now talking about things like your passion, your interest, your skill set, your purpose.

Do you get what I mean? Look, I am a big fan of building a sustainable business that will flourish for decades to come. A business that would stand multiple challenges and you will come out even stronger and more profitable. A business idea that would be your daily motivation to do the work. So I am not talking about quick quick money or ideas for lazy people. If that is what you are looking for. Don’t join my lab, please, I beg you! Otherwise, you will get disappointed.

Know what you are passionate about.

If you are passionate about your business idea, you will be ready to do what it takes to make it become successful. So the first approach to finding a great business idea for yourself is to know what you are passionate about. So wake up . wake up. I have met too many enthusiastic people that do not really know what they are passionate about. They know they want to be rich. Yes, they want to earn money. And of course they know they want to be successful. But successful in what, as what? They tell themselves that one day I will make it. Make what.  Many even possess the stamina to do the work but they are not really clear about what they are passionate about.

If you want to find a great business idea that will work for you, you must love the idea. Like you love it so much that it motivates and inspires you everyday. If you do something that you are passionate about, I promise you, you will wake up almost every day filled with motivation to get to work. And it is only with high internal motivation and passion to perform, can you build your business idea successfully. Then when you have built it, someone will see you and they think they too can start the same idea. Sorry, if they do not have the motivation and endurance that you had, due to the passion for the idea that you have, they will not go very far.

It is time to tap into your own mind.

Dig deep and recall those activities that make you feel like you are on top of the world. Those activities that when you start it, time stops. Everybody is born with an innovative mind. But not everybody has been feeding their innovative mind with empowering content. For some it’s been social media glamorous postings or comedy videos. Great, I know, we all need to laugh, sometimes pose and probably be a little vain from time to time. But how much empowering content have you been exposing your mind to in the last 3 days? If you have not, then how do you want to be innovative? How do you want to be exposed to find that that creates a sparkle in your brain, and whala, you have an idea, a great business idea.

See a problem, think solution.

Some people have groomed their minds to become so passive that great business ideas are right in front of them or deep in their passion, that they fail to even realise it. So it is difficult to craft out a business idea from that kind of mindset. Now, your first practice is to begin to tap into your mind. Begin to groom your innovative mind into a mature mind that can see a problem and think solution.

See a problem, think solution. This is actually part of my number 2 approach to finding a great business idea for yourself. If you are not ready to tap into your own innovative mind, then go and get a job. Abeg! And nope, do not tell me you do not have an innovative mind. Everyone is created with the ability to think innovatively. Groom your mind. How? We will explore after this short break!

African entrepreneurs, you are unbeatable!

Look, African entrepreneurs, your creativity is unbeatable. Have you not seen how some boutique owners will buy a second hand cloth and wash it, put a new tag and label and sell it as a new piece of fashion? Yes o. Our people are drop dead innovative. Key here is to build that hidden innovative thinking and creativity to become a valuable asset, beyond any limitations you might have set for yourself.

Think bigger yes but also think better. So instead of washing, ironing and tagging second hand clothes that was made somewhere in China,  enriching the chineese population, why not begin to think of owning your own boutique retail chain with clothes made in your community?

Ah, you will say, second hand clothes are well sewn, cheaper and stylish compared to made in Africa. Ah, it is people like you in China that invested energy, time and innovative thinking into developing a textile landscape that now serves billions of people around the world. They do not have two heads o. And sorry, I would not buy the excuse of no financial capital o, infrastructure is bad and so on.

Think big. Be ready to learn. Find a mentor. Get a couch and begin to build your legacy. Well I coach more on how to start with the resources available to you in my entrepreneurs lab. And our goal is to make you globally competitive. I actually teach about problem and solution in some tutorials, about developing a problem statement, I listed some examples of problems that can lead to business idea and even how to filter using my SWOT analysis in my program. You can click the links to read more.

Now my number 2 approach to find great business ideas for yourself is to change your perspective.

The way you see things around you and the perception you create about what you see, affects your ability to imagine what is possible.  If you see a problem and all you see is a problem, then it will be impossible to discover a solution. So when you are scouting and asking google for great business ideas, because by the way, that’s also one of the top 10 questions nigerians ask google, great business ideas, so when asking google this question, also try to pay attention to simple little problems happening around you. Because a great business idea starts by trying to solve a problem.

Facebook founder Mark Zuckerberg said “When I started Facebook, I wasn’t trying to build a global company. I realized you could find almost anything on the internet—music, books, information—except the thing that matters most: people. So I built a service people could use to connect and learn about each other”.

So you see, he found a simple problem and nailed it with his solution. A problem must not be catastrophic. It could be simply finding ways to make people’s lives easier. Or is it the solution global fashion retail chains are providing? They realized that customers would find it easier to walk into the store and get something that fits, instead of spending time sourcing fabric looking for the right tailor and so on.

That said, I love my asoebi and my local tailors sha. Thank God for that. Otherwise, we would just be groomed robots who do not have a choice of individuality anymore in fashion. But the underlying message here is to find a problem to solve around you. Within the process of trying to carve out a solution for that problem, a great business idea or ideas will pop up.

Another example from teh digital world.

Look at paystack for example, they realised that as the Nigerian economy begins to develop and digital shopping grows, companies will need efficient payment solutions. So they created one and it just makes life easier for companies. They did not pay me for this advert. I just love their customer service. Customer service. Oh, a series of podcast and blog will come on that later. Meanwhile people have asked me how to join the Joadre lab. Simply get a full membership to get access to everything and new content by Joadre. Ok after this break, I round up by talking a bit more about the problem as the driver for a great business idea.

Do y