Knowledge is power and the true gift to freedom.


Knowledge is the key to your own freedom. Every successful entrepreneur today invested in becoming a key person of influence, what we call a KPI. I would teach and write about how to become a KPI in your industry in future tutorials and blog. But one key step these entrepreneurs took was to gain as much knowledge as they could about their industry and work. The easiest way to develop this attitude is to start right from a very young age. This is where parents come in. I have met adults who were neglected by their parent. Who never received any kind of general training and boost towards attaining extra knowledge outside of school. Funny enough, what you will need out there in the practical world is the knowledge you learn outside school.

Therefore, as an entrepreneur parent, the willingness and hunger for knowledge is a very important gift you should try to give to your children. When I was growing up, my mom will wake me up every morning to read before going to school.  My mother was a teacher and is still a teacher, so it was impossible to say no! As a child, I was so irritated about it. You know from a child’s view, you are convinced that your parents really do crazy stuff but now I have my own two little kids. Now I can imagine how my mom must have felt when I will be like no I want to sleep, I don’t want to learn.  I am so grateful to my mother that she forced this gift into my life: the urge and happiness to want to know more. The gift of wanting to learn more.

Introduce this gift at a young age

I have worked with women who were not privileged to have a mother who made them love to learn. These women were majorly victims of human trafficking who found themselves in Europe. In a foreign country, having to learn a new language, a new style of living, a new way to interact and a new art of carrying themselves, while still being authentic to their origin culture. Imagine how challenging it was to introduce the idea to these young adults, that they would have to begin to embrace new ideas, new cultures, new knowledge. Especially considering that some of them had become traumatised from the experience of human trafficking.

Only those young women who had somehow received that foundation from their parents or community to learn, to be ready to embrace new knowledge could survive and triumph out of their traumatised situation. Now I come to realise that the this willingness to learn, to know more, to ask questions is crucial to the development of our minds and in a long term crucial to the development of our communities in Africa. Parents, dedicate time to teach your children to ask, to learn, to want more knowledge, because that is the true key to freedom. I will be teaching you different strategies on how to give your children this gift, on how to revive this gift in your life and how you can make great use of this to earn better income in your business as an African entrepreneur  If you want to be a part of this exciting journey, join me launch my campaign “I million African entrepreneurs in action” using this link to subscribe – . Let’s take the future of the Africa continent in our hands as Africans. Follow me on Instagram @joadreapp as we travel this journey together.

Cheers, Joana

Hi its me Joana, please subscribe to my Joadre weekly blog to stay updated and get my fresh articles right in your mail box.

Joana Adesuwa Reiterer will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

How to capture your best business ideas.

Life in Africa is beautiful, especially if you have financial resources and access to a profound social network. But what if you come from a background where you might have to create your own blueprint to success. You might be the first to get higher education and everyone expects you now to shoulder the whole family. This is when you…

Blueprint To Succeed in 2020

2020 came in a rush for many of us. We barely wrapped up 2019 and here we are almost 3 week in. Nevertheless, I am very excited because I have a whole lot of exciting results I want to get this year. Have you set the results for 2020 straight? Are you aware about what your entrepreneurship path, your personal…

7 entrepreneurship steps to get great things done!

Especially when I see the loads of work that needs to be done. So how do I cope and keep myself inspired, on track as an entrepreneur? I use my favorite goal-to-habit strategy, that I will share now beneath, but before, I should introduce my 6 key program to you.


Select your currency
EUR Euro