We are happy to have you visit our consulting service offer. Joadre consulting, including project management, is one of our focus activities because it is a pillar in our strategic approach to build sustainable business partnerships between Africa and Europe. We believe that together, we can all achieve more. As an European company looking to enter the African market either with product and/or service, you want to achieve this in the most ethical and sustainable way possible. And that is what we offer. Long-term strategic solutions to find key stakeholders, partners, investors, network, supply chains. But also, you might need to have even stronger European allies to embark on this journey.

This is why we believe a project design where you can tap into financial resources and competence of the government funding programs is highly important. Because the emerging markets function completely differently from classic European structures. Maybe you would have to train key stakeholders about your products and implementation. So it is a long term investment. Then why do it all alone? Let’s figure out how best to go about it.

Our service is tailored to assist European companies/African Diasporas who intend to develop a sustainable market entry and establishment for business in Africa, targeting Nigeria as a starting point. Nigeria being the most populated African market. Our Joadre Consulting Team consists of our founder Joana and 4 other team members in Nigeria.

Here are a few key data:
  • Nigerian has about 204 million people.
  • A West African country that lies on the Atlantic ocean.
  • Population is young with about 50% below 25 years.
  • 30.7% were aged 25–54.
  • Middle Class: Divided into Rising Middle Class RMC and upper middle class UMC.
  • Rising middle class earns about $1050 – $4125 annually (world bank statistics), estimated to be about 50 million people.

Before we break down our offers, here is a short bio about our founder Joana Adesuwa Reiterer and some of our completed projects of which we are very proud of.