Before you read further, please read this paragraph to understand the core idea behind our business approach. Africa has been totally excluded in Europe fashion retail and on the other side thousands of Africans tend to migrate consistently to Europe in search of employment. European Fashion production has been focused towards Asia due to better infrastructure, lobby and long years of know-how experience. A large number of everyday fashion products are made in Asia for Europe and after either being shortly used or in some cases over produced, they end up creating a huge dump in Africa (Especially West Africa). As a result of these very cheap huge amount of second-hand clothes, thousands of tailors, designers, manufacturers have no chance to compete with their handmade products. While Europe works to control its consumption, we aim to create inclusion for independent African producers.
Africa supplies Europe, amongst other continents, a great portion of natural resources like crude oil, petroleum and gas as well as Agricultural products. A combination of oil-focused governance and low expertise in the manufacturing of other consumer goods like in the Textile industry (which is very man-power driven) has led to the exclusion of Africans in the global apparel industry. The top exports products of Nigeria are Crude Petroleum, Petroleum Gas, Refined Petroleum, Cocoa Beans and Rough Wood. We strongly believe that developing and building up a textile manufacturing landscape ein Africa, powered by min and low enterprises, would create thousands of job for youths in the future. Considering the population of Nigeria with over 180 million people, also considering that over 80% on migrants going through the desert to Europe come from Nigeria and that Nigeria is my country of origin, our company has dedicated its focus to start off with Nigeria and gradually integrate neighbouring west African countries.