I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.
It’s been days since the protest has been happening on the streets as Nigerians protest police brutality. The Nigerian police disenforced SARs unit judges a person's genuity by their appearance. Where are the social media friends who activated their voices on social media a couple of months ago after the incidence in America?
Or you can release a collection by creating varieties of pictures - editorial, advert, graphics, product pictures, and then post them on your website and different social media platforms. Then you can go further to write a well crafted blog on the collection where you talk about the making process, the quality, how to use the fabric, the style, who it is for, what makes it special etc
Awareness raising is important as it gives you a choice.
I migrated to Austria about 17 years ago. If you have read my autobiography book - Die Wassergöttin, you definitely know my story so I would...
Depending on the news channel, it could all be drama, tragedy or a disaster, especially CoVid, that is the news! But believe me, life is still beautiful. However, there are still many social issues disturbing...
There are hundreds of organisations out there trying to engage target groups and inform them about different dangers. Excellent but with what is the approach? I have seen too often that these “preachers”, myself included, often come as experts with our fully baked solutions into the space, motivated to “help” the affected.
Learn to use the power of visualisation to get yourself out of your comfort zone, because that is where great things happen. Where focus goes, energy and action follows. The things you might seem not to be able to do, becomes doable. This is how!
As the corona virus started, I actually panicked because it was barely 6 months after we restructured the Joadre fashion project to make it become independent of our Austrian company. We finished our intensive 3...
Imagine you had a very clear idea or picture of who you want to be in 10 years, but when you look at where you are now, you are overwhelmed about the possibility that you will become that person. Being overwhelmed might come from your not being able to see a clear route that would take you to become that person in 10 years.
As an entrepreneur, your first duty is to care about what happens outside your world. Observing the view from a foreign perspective is an...
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