Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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Founding of The Benin Empire 

History was once removed from the Nigerian school curriculum, and I have always wondered why. When I was growing up in the early 80ties, we had a history in school, but the focus was more on...

Financial Freedom: The Invisible Power Over Our Lives

Money—an invention that predates history itself. From bartered goods to digital currencies, it remains a silent yet powerful force in our lives. With its grip on our daily existence, so many people yearn for financial freedom, and I...

Overcoming Procrastination: Are Resolutions Delay or Progress?

Why do we let resolutions become excuses? How can we stop procrastination from holding us back? The new year feels like a fresh start, a chance to tackle those dreams and goals we’ve been putting off. We...

How To Find Joy In Life. Make 2025 Your Year.

That holiday season feel usually really kicks off when the Christmas tree has been beautifully decorated. This gives us a nostalgic feeling of the ending year and anticipation for the new year. After a couple of days, gifts,...

Sculpting Resilience: Chidebele Otele’s Artistic Triumph Over Adversity

"There’s a force around me that keeps me going, even when others would have given up."  This profound statement defines the journey of Chidebele Otele, a remarkable Cleo artist whose story is a masterclass in building resilience....

She Took This Radical Step To Self-Discovery

Her revolutionary approach to "VIP" (Not what you think) and Self-discovery will help you find your calling.

Harnessing the Power of Journaling: A Pathway to Developing Self-Worth for Entrepreneurs

Discover how journaling cultivates self-worth for entrepreneurs. Reflect on achievements, set intentions, and embrace gratitude. Unleash your potential!

Don’t Let Your Dreams Hold You Back!

Exploring the Fine Line Between Dreaming and Doing. Hey there, dreamers and doers! Today, let's dive into a topic that's as intriguing as it is crucial for success: the relationship between our dreams and our actions....

Africa Days 2024 | The “I Want A Table” Speech.

Diaspora's from Africa seek to create tables, creating seat opportunities. Joana Adesuwa Reiterer's speech I Want A Table.

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Capitalism: The History OF Primitive Accumulation That Remains

From before the rise of African kingdoms, to Europe's middle ages leading up to our globalised world today, independent communal relations, property and trade...

Find Your Uniqueness With Our Xperience Mapping Tool

Do you want to stand out? Learn how to bring your uniqueness to any project or idea using JoadreTRIBE Xperience mapping tool.

How to transform your fear to courage.

earn how to use your fear to build your courage to take action. It si simple. decide on the next logic step. Here is how I see it!

How hair scrunchies can change the world

As the corona virus started, I actually panicked because it was barely 6 months after we restructured the Joadre fashion project to make it...

The 1885 Scramble for Africa and Its Lasting Impact on Africa Today

Explore the lasting impact of the 1885 Scramble for Africa on the continent's borders, economy, and political landscape today. Understand how colonial history shapes modern Africa's challenges and progress.