Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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Founding of The Benin Empire 

History was once removed from the Nigerian school curriculum, and I have always wondered why. When I was growing up in the early 80ties, we had a history in school, but the focus was more on...

Financial Freedom: The Invisible Power Over Our Lives

Money—an invention that predates history itself. From bartered goods to digital currencies, it remains a silent yet powerful force in our lives. With its grip on our daily existence, so many people yearn for financial freedom, and I...

Overcoming Procrastination: Are Resolutions Delay or Progress?

Why do we let resolutions become excuses? How can we stop procrastination from holding us back? The new year feels like a fresh start, a chance to tackle those dreams and goals we’ve been putting off. We...

How To Find Joy In Life. Make 2025 Your Year.

That holiday season feel usually really kicks off when the Christmas tree has been beautifully decorated. This gives us a nostalgic feeling of the ending year and anticipation for the new year. After a couple of days, gifts,...

Sculpting Resilience: Chidebele Otele’s Artistic Triumph Over Adversity

"There’s a force around me that keeps me going, even when others would have given up."  This profound statement defines the journey of Chidebele Otele, a remarkable Cleo artist whose story is a masterclass in building resilience....

She Took This Radical Step To Self-Discovery

Her revolutionary approach to "VIP" (Not what you think) and Self-discovery will help you find your calling.

Harnessing the Power of Journaling: A Pathway to Developing Self-Worth for Entrepreneurs

Discover how journaling cultivates self-worth for entrepreneurs. Reflect on achievements, set intentions, and embrace gratitude. Unleash your potential!

Don’t Let Your Dreams Hold You Back!

Exploring the Fine Line Between Dreaming and Doing. Hey there, dreamers and doers! Today, let's dive into a topic that's as intriguing as it is crucial for success: the relationship between our dreams and our actions....

Africa Days 2024 | The “I Want A Table” Speech.

Diaspora's from Africa seek to create tables, creating seat opportunities. Joana Adesuwa Reiterer's speech I Want A Table.

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Explore The Beverage Business In Nigeria | An Overview

Which beverage business is profitable in Nigeria? Get an overview about the beverage market. There is an estimated $50 billion by 2030

Find your power and the secret to success.

I am not going to list out a step or guide as the secret to success. No, I would rather want you to understand...

New Year’s Resolution? Our Vision Continues in 2023!

Why make new resolutions when you have your Vision to fulfil? You can focus on that Vision and let the year evolve as you engage with your purpose.

Find your lucrative business idea. Stop the follow-follow! 

Great business ideas come from a place of value. When you create or intend to create value for a specific group of people, you find a business idea that si lucrative or profitable. How do you create value? by simply looking at the situation nd ask yourself what you can do to solve the problem. What offer can you create?

Building Successful Sustainable Startup in Third World

What to consider when building a Sustainable Startup in an emerging market, especially in Africa. Know your why and engage in community.