Discover Your Values To Build A Meaningful Business.

Have you wondered why some businesses work and why some fail? Why do some become extremely powerful and loved by the customers, and others die before they even have a chance? Yes, we have also wondered and decided to look closer at successful people. One common element we found is “Values”. The founders of successful businesses have tied their business model to their personal solid values. Now, the question arises: how do you know your values. 

During a BWJ (Bold With Jo) recording session with our dear Ceri Samvilian, a life coach, we explored the core process of finding one value. Ceri said, “Your authentic self is aligned with your value”. This means that when you build your business in alignment with your values, you are providing an authentic solution for the clients. So, we put together three practical ways in which you can find your values; 

  1. What were your peak moments so far? Reflect on them. What did you do that moment that made you feel truly alive and fulfilled? What values were being honoured in those moments?
  2. How do you spend your time? Those activities that make you lose track of time often reflect your values. 
  3. What are your beliefs about life, relationships, and success? Identify them because your values often stem from these fundamental beliefs.

Now that you are exploring your personal values, let’s learn two concrete ways to use these findings to elevate your business. 

Realign Your Mission With Your Values. 

Define your business’s mission and ensure that it aligns with the personal values you just discovered. When you accomplish this exercise, you will notice that your offer becomes more authentic to you, and you will feel a more profound sense of purpose. Use your values as a guide in decision-making. It helps you make choices that resonate with your core principles and long-term vision.

Cultivate a Positive Company Culture.

As you discover your values, infuse them into your company culture, especially if you already have employees. Implementing this properly will build a positive working environment and attract like-minded individuals who resonate with your mission. Beyond your employees, you can find ways to communicate your values through your brand to attract customers who share those values and build a loyal customer base.

As a business owner, legacy is often aligned with your value. So ask yourself, what do you want to be remembered for? By weaving your values into the fabric of your business, you create a more meaningful and fulfilling entrepreneurial journey and contribute positively to the world around you. Finding our value is a process rather than an instant revelation. Take your time and stay true to yourself. 

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We hope you got value out of this article. Let us know how we can support you and share your results with the TRIBE. Follow us on our social media – InstagramFacebookTikTokLinkedinTwitter, and YouTube. It is time to own your life. We created our Tribe platform to empower African students and Savvy entrepreneurs looking to start a business. Get our TRIBE APP here at Sign up for our newsletter here for our monthly mail. If you wish to contact us, use our contact form or the contact menu in the TRIBE app. 

Thank you for reading to the end. 



I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

The Joadre Analysis & Industry Journal

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