Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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Dreams Drown In The Mediterranean – migration.

Here is a story of a Nigerian man who migrated to Lybia years ago but got stuck in the war zone. “I couldn’t go back to Nigeria – the way south was blocked – so I met some people in Tripoli who said they knew how to get to Italy.

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6 Sustainable Christmas Gifts Made In Nigeria

Find sustainable christmas gifts made in Nigeria. All handmade and made by small businesses developing their communities.

Introducing my podcast “Activate by Joadre”

There is so much opportunities and prospects in Africa. I know this from my experience, my projects. Yes, the environment could be super challenging, but that’s even more reason to start developing your ideas now into a business to solve these problems. Remember that a problem is always the driver of a great business case. I shed more light on this topic in my business program.

There is greatness in simplicity.

I grew up in a very complex culture where you have to be super creative which on the other hand even leads to more...

How to transform your fear to courage.

earn how to use your fear to build your courage to take action. It si simple. decide on the next logic step. Here is how I see it!

Find your lucrative business idea. Stop the follow-follow! 

Great business ideas come from a place of value. When you create or intend to create value for a specific group of people, you find a business idea that si lucrative or profitable. How do you create value? by simply looking at the situation nd ask yourself what you can do to solve the problem. What offer can you create?