Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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I Am Ashamed! Libya Slave Trade.

I am ashamed.  It’s not the Libya trade. It’s not the over 2000 deaths this year in the Mediterranean sea. it’s not the rapes on the Sahara routes. It’s not the exploited workers in the farms or factories. They have been happening over a decade ago, before our eyes. Didn’t we see it? Did we demand political will to end them?

How O’eclat, Nigerian fashion brand is out to enrich lives.

Gbemmy Johnson is the brain behind the African rising handbag brand O’eclat. When Gbemmy started her brand in 2010, she worked with two young artisans. They had skills but had no space to exercise their...

Do we need African fashion week in European capitals?

The name “Fashion week” is a brand of its own. When you hear it, you are all excited to rock those statement fashion pieces you convinced yourself that you would wear every day but ended...

ONLY authentic African made, please.

Africa is so sexy, that even European and Asian companies get their all white team to design hyper colorful prints in Manchester,  Holland, in Asia and produce them there and then sell it to the world as African prints.

African batik Crash course.

On our platform, there are many products that are manufactured out of African batik, making customers ask us repeatedly what Batik is. Batik is an ancient but still modern form of dying textiles. Here is...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

More Than Ever, 45 Million People Are enslaved! Modern slavery

But for who do they have to work for?. Who are they salves to?. Who do they produce for or render services to?. Apart from the person or network directly profiting from their work by...

Your clothes can prevent trafficking. My TEDx Talk

Oh yes, I felt moved and empowered by the multiple feedback in black and white, in a glass with my name on it. These positive feedback affirmed my vision to restructure global cash-flow in the retail of consumer goods, to increase the income margin for people actually making our goods.

If you can not share knowlegde then start with a smile!

Sharing is caring, is that not what they say. Learn how to share your knowledge and let others rise with you.

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How to Start A Laundry Business In Nigeria #1. Your Skills.

Learn how to start a laundry business in Nigeria. In Part one, we will inform you about the basic skills you need.

Nigerians protest police brutality is far more than SARs!

It’s been days since the protest has been happening on the streets as Nigerians protest police brutality. The Nigerian police disenforced SARs unit judges a person's genuity by their appearance. Where are the social media friends who activated their voices on social media a couple of months ago after the incidence in America?

3 Nigerian Top Fashion Designers 

Meet 3 Nigerian top fashion designers - Duro Olowu, Tsemaye Binitie and Kunbi Oyelese. Textile was a vital product in Africa.

How to Start a Fruit Juice Business & Invest in Africa | Pt. 2

Learn concrete steps to carry out to start a fruit juice business in Nigeria and find out how you can invest in this sector as a diaspora.

African music Instruments

Powerful traditional African music instruments. African music instruments are a part of a rich musical tradition that spans the continent.