Oh yes, I felt moved and empowered by the multiple feedback in black and white, in a glass with my name on it. These positive feedback affirmed my vision to restructure global cash-flow in the retail of consumer goods, to increase the income margin for people actually making our goods.
Here is a story of a Nigerian man who migrated to Lybia years ago but got stuck in the war zone. “I couldn’t go back to Nigeria – the way south was blocked – so I met some people in Tripoli who said they knew how to get to Italy.
Before we dive into how to establish your “why”, let me share some benefits of this approach. If you really want to succeed in your business, please go and read the book “Start with why” by Simon Sinek.