Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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What if Africans are half the world’s population?

As an entrepreneur, your first duty is to care about what happens outside your world. Observing the view from a foreign perspective is an essential action that allows you even come up with business ideas...

21 billion shoes made and yet people are poor.

Who actually feels more comfortable in heels than barefoot? Gone are the days where shoes were worn just for functionality. Shoes are fashion. They tell you a story about the wearer.  With so much technological...

Before you start a business idea, do this!

If you live in places like Lagos, Nigeria or some mega city with a very dense population, there is so much going on. Both positive and negative. There are challenges that you see and wonder...

How to raise funds for your project, Pt 1

If you intend to start any business or a project, there is almost no way around having money, right?.  But how do you raise the money you need? When you do not have a water proof...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

5 businesses to start with less than 100K in Nigeria. Plan for it!

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. click to read more.

Applied knowledge is powerful.

Knowledge is the key to your own freedom. even at that said, what value does knowledge have if it is not applied? Applied knowledge is powerful! Every successful entrepreneur today invested in becoming a key...

Plan to travel out? Take care!

I recently met people who were so keen about travelling out of the country because of one reason or the other. You might think it is unfair to watch your friends fly in, fly out,...

WHY YOU NEED TO PLAN

Imagine you had a very clear idea or picture of who you want to be in 10 years, but when you look at where you are now, you are overwhelmed about the possibility that you will become that person. Being overwhelmed might come from your not being able to see a clear route that would take you to become that person in 10 years.

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Ending 2022 Blissful! Joadre Years Recap

Joadre small business platform end of 2022 recap: Jornal, app, magazine, film and many interviews with Entrepreneurs in Nigeria.

Exploring the Intersection of Spirituality and Science

Join us on Bold With Jo as Chief Olukunmi explores Yoruba spirituality, lineage, and the divine connection that shapes our purpose and identity.

Beginners guide to fabrics part 1//Fashion Design 101 series

Now let's move to the next which is fabric construction. Remember, we talked about knit and woven methods of constructing the fabric from the fibres. Woven is basically when the yarns (fibre threads) are woven vertically and horizontally into one another creating different kinds of weave.

How hair scrunchies can change the world

As the corona virus started, I actually panicked because it was barely 6 months after we restructured the Joadre fashion project to make it...

Business in fashion. 35 careers, which is for you?

Now, it is important not to forget that fashion is all about the unique aesthetics you create. Also that the fashion industry offers you a great opportunity to explore different jobs, services or professions. Being smart means you have to carve out your own niche and build a business around it. And guess what, there are a couple of ways to actually start this business from home, with very little investment needed.