Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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WHY YOU NEED TO PLAN

Imagine you had a very clear idea or picture of who you want to be in 10 years, but when you look at where you are now, you are overwhelmed about the possibility that you will become that person. Being overwhelmed might come from your not being able to see a clear route that would take you to become that person in 10 years.

2 kind of entrepreneurs to learn from.

We can learn to plan like the plan-freak, but with ease. Not everything must be planned out. After starting our business, we can learn to freestyle but in line with the plan we created.

7 unbelievable 21st century questions to ask!

18 months march through the desert, 2 years in Lampedusa refugees camp, 4 years in spain on the streets, 3 years in italian on the streets and later 6 years in Austria working in a brothel, after...

You have the privilege to speak up, use it!

For me, its the right of vulnerable individuals from Africa. Their right to a secured life as humans. Their rights to have a basic standard of living that we "the privileged" world citizen now consider "the norm", from where we judge the rest of the world. With the privileged, I mean those who can put on their taps and water runs out of it. Those who prepare for a pre-announced 10 minutes power blackout by lighting candles to make it memorable and romantic.

Equal opportunities for all is bullshit!

Lets adapt the word Equity rights, which simply means providing opportunities to make all equal, NOT giving them equal opportunities. There is a significant difference. Here is a rather deep example into history; descendants of people who have suffered decades of slavery should be given "much more" opportunities to become equal in the society. These opportunities would address every aspect of physical and phycological trauma imposed on them from generation to generation.

Oprah and Malala inspires us with their will to succeed and be heard!

Although the Teenage Pakistani girl faced death, the children’s right activist is still fighting for change in the world. She wrote blogs because she wanted to be heard. considering the conditions in which she lived, the fear and terror just to know that there are people out there who expects her never to be educated. But still Malala strived hard to be heard. This shows us courage because no one else dared to report from such a controversial angle - detailing her life under Taliban occupation.

More than ever, 45 million Enslaved.

Humans could be owned, bought and sold accordingly, and they had no right whatsoever to withdraw from that kind of arrangement.  Whatever they earned belonged to the person who owned them. This sounds primitive to have slaves, right? But you will be shocked if i told you that it was only 9 years ago that the last country actually outlawed this classic kind of slavery.

I Am Ashamed! Libya Slave Trade.

I am ashamed.  It’s not the Libya trade. It’s not the over 2000 deaths this year in the Mediterranean sea. it’s not the rapes on the Sahara routes. It’s not the exploited workers in the farms or factories. They have been happening over a decade ago, before our eyes. Didn’t we see it? Did we demand political will to end them?

How O’eclat, Nigerian fashion brand is out to enrich lives.

Gbemmy Johnson is the brain behind the African rising handbag brand O’eclat. When Gbemmy started her brand in 2010, she worked with two young artisans. They had skills but had no space to exercise their...

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10 things to include in your business plan!

Anytime we hear business plan, the name alone could scare us and make us feel like this is going to be a very tedious and non-rewarding process. No it would not! So many people do not really know where to start from. And hell yes, they are justified. How do you start creating a business plan for a business that…

Professional Service Industry In Nigeria | An Overview

Get a quick overview about the professionals service industry in Nigeria. The industry makes up 53 per cent of Nigeria's gross domestic product

6 Sustainable Christmas Gifts Made In Nigeria

Find sustainable christmas gifts made in Nigeria. All handmade and made by small businesses developing their communities.

Start Your Cosmetics Business

Here is a detailed guide on how to start a side business in the cosmetic industry. Start with a make-up and a simple body soap.

Start A Low-Capital Business With Vocational Skills

For low-capital business idea, you must adapt your product, do market research, understand the customers and set up your business correctly.