Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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ONLY authentic African made, please.

Africa is so sexy, that even European and Asian companies get their all white team to design hyper colorful prints in Manchester,  Holland, in Asia and produce them there and then sell it to the world as African prints.

African batik Crash course.

On our platform, there are many products that are manufactured out of African batik, making customers ask us repeatedly what Batik is. Batik is an ancient but still modern form of dying textiles. Here is...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

More Than Ever, 45 Million People Are enslaved! Modern slavery

But for who do they have to work for?. Who are they salves to?. Who do they produce for or render services to?. Apart from the person or network directly profiting from their work by...

Your clothes can prevent trafficking. My TEDx Talk

Oh yes, I felt moved and empowered by the multiple feedback in black and white, in a glass with my name on it. These positive feedback affirmed my vision to restructure global cash-flow in the retail of consumer goods, to increase the income margin for people actually making our goods.

If you can not share knowlegde then start with a smile!

Sharing is caring, is that not what they say. Learn how to share your knowledge and let others rise with you.

Dreams Drown In The Mediterranean – migration.

Here is a story of a Nigerian man who migrated to Lybia years ago but got stuck in the war zone. “I couldn’t go back to Nigeria – the way south was blocked – so I met some people in Tripoli who said they knew how to get to Italy.

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3 Must-Read For Entrepreneurs

These 3 must-read for entrepreneurs is absolutely vital to developing your idea. From a personal story to the strategy of selling.

21 billion shoes made and yet people are poor.

Who actually feels more comfortable in heels than barefoot? Gone are the days where shoes were worn just for functionality. Shoes are fashion. They...

Sculpting Resilience: Chidebele Otele’s Artistic Triumph Over Adversity

"There’s a force around me that keeps me going, even when others would have given up."  This profound statement defines the journey of Chidebele Otele, a...

How to start a fashion business with less than 80K!

Starting any kind of business requires determination, endurance and dedication. But the fashion business required even more than ten times of these qualities, especially...

Exploring the Intersection of Spirituality and Science

Join us on Bold With Jo as Chief Olukunmi explores Yoruba spirituality, lineage, and the divine connection that shapes our purpose and identity.