Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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ONLY authentic African made, please.

Africa is so sexy, that even European and Asian companies get their all white team to design hyper colorful prints in Manchester,  Holland, in Asia and produce them there and then sell it to the world as African prints.

African batik Crash course.

On our platform, there are many products that are manufactured out of African batik, making customers ask us repeatedly what Batik is. Batik is an ancient but still modern form of dying textiles. Here is...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

More Than Ever, 45 Million People Are enslaved! Modern slavery

But for who do they have to work for?. Who are they salves to?. Who do they produce for or render services to?. Apart from the person or network directly profiting from their work by...

Your clothes can prevent trafficking. My TEDx Talk

Oh yes, I felt moved and empowered by the multiple feedback in black and white, in a glass with my name on it. These positive feedback affirmed my vision to restructure global cash-flow in the retail of consumer goods, to increase the income margin for people actually making our goods.

If you can not share knowlegde then start with a smile!

Sharing is caring, is that not what they say. Learn how to share your knowledge and let others rise with you.

Dreams Drown In The Mediterranean – migration.

Here is a story of a Nigerian man who migrated to Lybia years ago but got stuck in the war zone. “I couldn’t go back to Nigeria – the way south was blocked – so I met some people in Tripoli who said they knew how to get to Italy.

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Cash flow | 3 Ways To Manage Money To Grow Your Business

Use these 3 methods to manage your cash flow to and from your business. Understand how it can improve your business.

“Millionaire” with Nigerian Musician & Guitarist, Peter De Rock

Peter De Rock explores the condition of many Nigerian graduates in his song "Millionaire".

Exploring the Intersection of Spirituality and Science

Join us on Bold With Jo as Chief Olukunmi explores Yoruba spirituality, lineage, and the divine connection that shapes our purpose and identity.

5 businesses to start with less than 100K in Nigeria. Plan for it!

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. click to read more.

Why Brands Name Don’t Really Matter

People buy brands because of experience and story not name. Must it reflect product offered, ask yourself is ‘apple’ selling apples?