Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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ONLY authentic African made, please.

Africa is so sexy, that even European and Asian companies get their all white team to design hyper colorful prints in Manchester,  Holland, in Asia and produce them there and then sell it to the world as African prints.

African batik Crash course.

On our platform, there are many products that are manufactured out of African batik, making customers ask us repeatedly what Batik is. Batik is an ancient but still modern form of dying textiles. Here is...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

More Than Ever, 45 Million People Are enslaved! Modern slavery

But for who do they have to work for?. Who are they salves to?. Who do they produce for or render services to?. Apart from the person or network directly profiting from their work by...

Your clothes can prevent trafficking. My TEDx Talk

Oh yes, I felt moved and empowered by the multiple feedback in black and white, in a glass with my name on it. These positive feedback affirmed my vision to restructure global cash-flow in the retail of consumer goods, to increase the income margin for people actually making our goods.

If you can not share knowlegde then start with a smile!

Sharing is caring, is that not what they say. Learn how to share your knowledge and let others rise with you.

Dreams Drown In The Mediterranean – migration.

Here is a story of a Nigerian man who migrated to Lybia years ago but got stuck in the war zone. “I couldn’t go back to Nigeria – the way south was blocked – so I met some people in Tripoli who said they knew how to get to Italy.

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3 killer choices of colour to wear to your next job interview

Cloth sends a subconscious message. With the right choice, job interviewer can perceive you as confident, professional and able to fit in

The Magic. Build Businesses In Africa

We have launched our tribe and we are working to build businesses in Africa. Imagine this! Imagine what 3000 of you can create - cross-continental...

Discover Your Authentic Self And Develop Your Idea 

Join our 2 Day Joadre ACTIVATE program to discover your authentic self and develop great ideas. With Ceri Samvilian and Joana Adesuw Reiterer.

Business Plan To Make Your Charity Financially Sustainable

Learn how to use a traditional business plan strategy to raise funds and build your humanitarian project. Clarity and message is all!

Price Culture Pt 1, The Slide-To-DM Gang. How It Affects Business!

Why you should never put DM for price on product, it leaves an opening for your customers to consider competitors.