Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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Ordering directly from the makers. The impact!

If you have been following our work since we founded our organisation EXIT in 2006, you will know that our sole vision is to prevent disadvantaged Africans from falling victims of human trafficking. That is...

Find your power and the secret to success

I am not going to list out a step or guide as the secret to success. No, I would rather want you to understand how to develop a lifestyle that would bring you lasting success,...

What if Africans are half the world’s population?

As an entrepreneur, your first duty is to care about what happens outside your world. Observing the view from a foreign perspective is an essential action that allows you even come up with business ideas...

21 billion shoes made and yet people are poor.

Who actually feels more comfortable in heels than barefoot? Gone are the days where shoes were worn just for functionality. Shoes are fashion. They tell you a story about the wearer.  With so much technological...

Before you start a business idea, do this!

If you live in places like Lagos, Nigeria or some mega city with a very dense population, there is so much going on. Both positive and negative. There are challenges that you see and wonder...

How to raise funds for your project, Pt 1

If you intend to start any business or a project, there is almost no way around having money, right?.  But how do you raise the money you need? When you do not have a water proof...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

5 businesses to start with less than 100K in Nigeria. Plan for it!

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. click to read more.

Applied knowledge is powerful.

Knowledge is the key to your own freedom. even at that said, what value does knowledge have if it is not applied? Applied knowledge is powerful! Every successful entrepreneur today invested in becoming a key...

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Become successful! Try this simple master technique.

I want to share some simple methods to become successful. You can use the backwards goal technique to know what next to do.

Voices Uprising, a Film by Joana Adesuwa Reiterer

Voices Uprising, a film by Joana Adesuwa Reiterer. As the idea of a nation embodying wealth, peace, and unity turns 60 years, a long-evolving uprising expands to the streets.

Citizen Journalism? First To Break The News Syndrome – Fake News

Can citizen journalists serve as watchdog of both the government, big-business and mainstream media? Traditional gatekeepers are gone!

Professional Service Industry In Nigeria | An Overview

Get a quick overview about the professionals service industry in Nigeria. The industry makes up 53 per cent of Nigeria's gross domestic product

How to Start a Fruit Juice Business in Nigeria | Pt. 1

Learn concrete steps to start a fruit juice business in Nigeria, which is one of the highest consumers of fruit juice in the world