Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

More Articles

Does enlightenment have an impact?

There are hundreds of organisations out there trying to engage target groups and inform them about different dangers. Excellent but with what is the approach? I have seen too often that these “preachers”, myself included, often come as experts with our fully baked solutions into the space, motivated to “help” the affected.

Work yourself out of your comfort zone.

Learn to use the power of visualisation to get yourself out of your comfort zone, because that is where great things happen. Where focus goes, energy and action follows. The things you might seem not to be able to do, becomes doable. This is how!

How hair scrunchies can change the world

As the corona virus started, I actually panicked because it was barely 6 months after we restructured the Joadre fashion project to make it become independent of our Austrian company. We finished our intensive 3...

Sexual Abuse in Nigeria: The Uwaila Vera Omozuwa story

Two rumours about possible backstory behind her death have begun to circulate ...stupidity of patriarchy justification

How to get clients for your business. 

We often embark to look for new clients when we can build better relationships with the old clients. Do you know that old clients can send back customers to you? Do you know that old clients might purchase again if the service you offered previously was very good.

How to Succeed Without Social Capital, a.k.a Connections.

That was how I started and it landed me media attention, which later came along with a great social network. So you see that you can start, build, grow without social capital. If you wait on the excuse that you do not have connections that's why you are not succeeding, iut is a lie. It is laziness and excuses. Start what you want to start and be good, sincere at it.

3 best books for female entrepreneurs

I love the part that he debunks the whole marketing industry approach of manipulation. Simon actually really articulates the situation so well, that I felt like he listened to my million thoughts and then crafted out a romantic business essay about it.

Beginners guide to fabrics part 1//Fashion Design 101 series

Now let's move to the next which is fabric construction. Remember, we talked about knit and woven methods of constructing the fabric from the fibres. Woven is basically when the yarns (fibre threads) are woven vertically and horizontally into one another creating different kinds of weave.

Rise up with black super power to hack systemic racism!

In this blog, I express my thoughts and throw out our black super power as a solution to racism. We cannot talk about racism and not talk about slavery. Can we talk about Slavery and not mention...

Discover

Trending

5 businesses to start with less than 100K in Nigeria.

What business to start? This is a hot question! Very Often we are not satisfied with our 9 to 5 jobs because we know that...

7 ways to protect against Covid-19.Pt. 1 

*Pardon me because this blog has to be very long! This blog article is long and I have divided it into several parts.  As we...

5 businesses to start with less than 100K in Nigeria. Plan for it!

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. click to read more.

How to start a fashion business with less than 80K!

Starting any kind of business requires determination, endurance and dedication. But the fashion business required even more than ten times of these qualities, especially...

7 unbelievable 21st century questions to ask!

18 months march through the desert, 2 years in Lampedusa refugees camp, 4 years in spain on the streets, 3 years in italian on the streets...