Donate to our documentary fund

For the on going protest in Nigeria against police brutality!

We have started an initiative to create first-hand documentary for those affected by the protest #lekkimasacre during the #endsars campaign. Become an executive producer and help us fund this independent project.

Sustainable fashion

Our very first in-house investment was the Joadre Fashion, where we coached dozens of west African tailors and fashion producers to become competitive in a global market. We selected 15 students and invested in their businesses. Today, we have a network of over 65 producers in the textile landscape in West Africa. Here is what some of our students and Alumni have to say about our work, our ressource materials, our coaching and more.
Shop Joadre fashion

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Combining wellbeing and social impact with entrepreneurship!


Change the game!

No matter how extraordinary you might believe your idea is, if you do not start, you would not know. The world needs your idea. Check out my weekly blog to get inspired and launch start your idea. Do not miss out on my daily post on instagram. Follow @iamjoadre to stay on board.

Empowering african women joadre

Enjoy life

You have just one life. Live it!

Healthy minds create healthy businesses. "Even the eagle comes to the tree top to rest".. African proverb. I was the definition of a workaholic mum until it happened. Thank God I transformed my life just right on time. And now, I get to accomplish even more than before. It's not how hard, but how smart. Life first!

Your cause

Bring value to your community!

I have found my cause. I want to help prevent human trafficking. Every human being deserves to enjoy life in freedom. You can find your cause and create a strong positive impact in your community through your business. Creating value in your community is a tool to you can use to build your idea. Let us show you how.


Available in German

Joana Adesuwa ist noch ein kleines Mädchen, als eine Dorfpriesterin ihr sagt, sie sei eine »Wassergöttin« und werde ihren Mann einmal reich machen. Für Adesuwas Vater ist klar: Seine Tochter ist eine Hexe! Er verstößt Joana, die...


Available in German

Mit 14 wird die Nigerianerin Joana von ihrem Vater als Hexe gebrandmarkt, misshandelt und verstoßen. Sie flieht nach Europa und stellt fest, dass sie mit ihrem Schicksal nicht allein ist. Bei Reisen durch ihren Heimatkontinent erfährt sie von öffentlicher Gewalt an angeblichen Hexen und Hexenkindern sowie von Hexendörfern,...

hexenkind joana adesuwa Reiterer

Audio version

Available in german

Mit 16 wird die Nigerianerin Joana von ihrem Vater als Hexe ge­brand­markt und verstoßen. Auch ihr späterer Ehemann beschuldigt sie, eine Hexe zu sein und zwingt sie, sich einem qualvollen Ritual zu unterziehen. 13 Jahre später kehrt Joana zurück nach Afrika...

Hexen kind audion joana adesuwa reiterer