Customers are not right in front of you, which means that they rely on the information you give them about a product. You must add a description of the product. The more you describe the product, the easier it is for the customer to visualise and imagine the product.
After you have analysed all ideas based on the strengths you have or willing to acquire and the weaknesses as well. Then you weigh the opportunities and threats, you can confidently rank your business ideas accordingly.
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