Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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Equal opportunities for all is bullshit!

Lets adapt the word Equity rights, which simply means providing opportunities to make all equal, NOT giving them equal opportunities. There is a significant difference. Here is a rather deep example into history; descendants of people who have suffered decades of slavery should be given "much more" opportunities to become equal in the society. These opportunities would address every aspect of physical and phycological trauma imposed on them from generation to generation.

Oprah and Malala inspires us with their will to succeed and be heard!

Although the Teenage Pakistani girl faced death, the children’s right activist is still fighting for change in the world. She wrote blogs because she wanted to be heard. considering the conditions in which she lived, the fear and terror just to know that there are people out there who expects her never to be educated. But still Malala strived hard to be heard. This shows us courage because no one else dared to report from such a controversial angle - detailing her life under Taliban occupation.

More than ever, 45 million Enslaved.

Humans could be owned, bought and sold accordingly, and they had no right whatsoever to withdraw from that kind of arrangement.  Whatever they earned belonged to the person who owned them. This sounds primitive to have slaves, right? But you will be shocked if i told you that it was only 9 years ago that the last country actually outlawed this classic kind of slavery.

I Am Ashamed! Libya Slave Trade.

I am ashamed.  It’s not the Libya trade. It’s not the over 2000 deaths this year in the Mediterranean sea. it’s not the rapes on the Sahara routes. It’s not the exploited workers in the farms or factories. They have been happening over a decade ago, before our eyes. Didn’t we see it? Did we demand political will to end them?

How O’eclat, Nigerian fashion brand is out to enrich lives.

Gbemmy Johnson is the brain behind the African rising handbag brand O’eclat. When Gbemmy started her brand in 2010, she worked with two young artisans. They had skills but had no space to exercise their...

Do we need African fashion week in European capitals?

The name “Fashion week” is a brand of its own. When you hear it, you are all excited to rock those statement fashion pieces you convinced yourself that you would wear every day but ended...

ONLY authentic African made, please.

Africa is so sexy, that even European and Asian companies get their all white team to design hyper colorful prints in Manchester,  Holland, in Asia and produce them there and then sell it to the world as African prints.

African batik Crash course.

On our platform, there are many products that are manufactured out of African batik, making customers ask us repeatedly what Batik is. Batik is an ancient but still modern form of dying textiles. Here is...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

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5 businesses to start with less than 100K in Nigeria.

What business to start? This is a hot question! Very Often we are not satisfied with our 9 to 5 jobs because we know that...

Rise up with black super power to hack systemic racism!

In this blog, I express my thoughts and throw out our black super power as a solution to racism. We cannot talk about racism and not...

Lucrative online business ideas to start from home

Now the general skills you will need for any of these online business ideas as a student will be the ability to navigate the internet, access to the internet. Access must not be that you own a subscription or a computer. You can use internet cafes.

What if Africans are half the world’s population?

As an entrepreneur, your first duty is to care about what happens outside your world. Observing the view from a foreign perspective is an...

Business in fashion. 35 careers, which is for you?

Now, it is important not to forget that fashion is all about the unique aesthetics you create. Also that the fashion industry offers you a great opportunity to explore different jobs, services or professions. Being smart means you have to carve out your own niche and build a business around it. And guess what, there are a couple of ways to actually start this business from home, with very little investment needed.