There are hundreds of organisations out there trying to engage target groups and inform them about different dangers. Excellent but with what is the approach? I have seen too often that these “preachers”, myself included, often come as experts with our fully baked solutions into the space, motivated to “help” the affected.
There is so much opportunities and prospects in Africa. I know this from my experience, my projects. Yes, the environment could be super challenging, but that’s even more reason to start developing your ideas now into a business to solve these problems. Remember that a problem is always the driver of a great business case. I shed more light on this topic in my business program.
We often embark to look for new clients when we can build better relationships with the old clients. Do you know that old clients can send back customers to you? Do you know that old clients might purchase again if the service you offered previously was very good.
That was how I started and it landed me media attention, which later came along with a great social network. So you see that you can start, build, grow without social capital. If you wait on the excuse that you do not have connections that's why you are not succeeding, iut is a lie. It is laziness and excuses. Start what you want to start and be good, sincere at it.
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