Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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What if Africans are half the world’s population?

As an entrepreneur, your first duty is to care about what happens outside your world. Observing the view from a foreign perspective is an essential action that allows you even come up with business ideas...

21 billion shoes made and yet people are poor.

Who actually feels more comfortable in heels than barefoot? Gone are the days where shoes were worn just for functionality. Shoes are fashion. They tell you a story about the wearer.  With so much technological...

Before you start a business idea, do this!

If you live in places like Lagos, Nigeria or some mega city with a very dense population, there is so much going on. Both positive and negative. There are challenges that you see and wonder...

How to raise funds for your project, Pt 1

If you intend to start any business or a project, there is almost no way around having money, right?.  But how do you raise the money you need? When you do not have a water proof...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

5 businesses to start with less than 100K in Nigeria. Plan for it!

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. click to read more.

Applied knowledge is powerful.

Knowledge is the key to your own freedom. even at that said, what value does knowledge have if it is not applied? Applied knowledge is powerful! Every successful entrepreneur today invested in becoming a key...

Plan to travel out? Take care!

I recently met people who were so keen about travelling out of the country because of one reason or the other. You might think it is unfair to watch your friends fly in, fly out,...

WHY YOU NEED TO PLAN

Imagine you had a very clear idea or picture of who you want to be in 10 years, but when you look at where you are now, you are overwhelmed about the possibility that you will become that person. Being overwhelmed might come from your not being able to see a clear route that would take you to become that person in 10 years.

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Start A Laundry Business In Nigeria #2. The Process.

Learn how to start a laundry business in Nigeria. In part 2 we will explore the standard processes to start off.

How Does The Authentic “YOU” Look Like?

Have you ever asked yourself, Who am I? Is this all there is? Am I authentic to me? These profound questions often emerge when life’s routines...

How to Start a Fruit Juice Business & Invest in Africa | Pt. 2

Learn concrete steps to carry out to start a fruit juice business in Nigeria and find out how you can invest in this sector as a diaspora.

10 things to include in your business plan!

Anytime we hear business plan, the name alone could scare us and make us feel like this is going to be a very tedious and non-rewarding process. No it would not! So many people do not really know where to start from. And hell yes, they are justified. How do you start creating a business plan for a business that…

Start A Low-Capital Business In The Food Sector

Learn how to start this low capital business. Fruits and vegetables can become a big venture, if you know what you are doing.