How to Start a Fruit Juice Business & Invest in Africa | Pt. 2

In the previous blog part 1, we explore the more legal and administrative part of starting a Fruit Juice Business in Nigeria. In this part, we are going to look into very concrete next steps from further registrations necessities, diaspora involvement to raw materials sourcing and so on. 

Other registrations to think about – trademark, patent, company, SON and others. 

Apart from NAFDAC certification, you should also have registered your fruit juice business in Nigeria. You must ensure that your business has been registered with the Corporate Affairs Commission. We are sure you don’t want the government to cash-out on you as a result of not following simple business protocol. 

Infact business registration is before Nafdac as they issue the certificate on the business registered name. You might also want to consider trademark registration of your fruit juice brand. Some can go as far as patenting the recipe if it is very innovative. You could then proceed to obtaining other licenses from appropriate Governmental agencies. These include the Standard Organization of Nigeria, NAFDAC, Ministry of Health.

Use Fruit Juice Business to develop Equity in Africa

Diasporas in Europe and America, if you have the capacity and financial resources to start a small business in your local community, then think about investing in a fruit production for your local community. If you design it from the onset integrating sustainable values, you are developing your community. Such investment will provide jobs opportunities and give ownership of natural resources like land and fruits to the local community. You must not be on ground to make this work. You can partner with those who want to start  a fruit juice business that are on ground. 

Look, diasporas often make a very big mistake by always focusing on supporting or starting businesses for family members. When it does not work because the intention was not right in the first place, there is fall out and lack of trust generally builds up. We know it could be challenging to find the right partner who is also trustworthy, that is why we are setting up a network of partners where business interest and expertise can be matched together. Join our SME Network to be part of our ecosystem and get to know if there is a potential partner for you to start your Fruit Juice Business with in Nigeria. 

Strategise on How to Source for Raw Materials

There are numerous fruits to choose from, these include lemon, lime, pineapple, oranges, mangoes, etc. They are all as a matter of fact grown and available in Nigeria and actually in abundance. But you must choose whether to liaise with a farmer, or open your own farm plant. Whichever you’re choosing, make sure it’s cost effective. 

Seriously, to start, please focus on your domain. Why start a farm when there are thousands of farmers you can work with? Sustainable business development always progresses through community partnership, small business network collaboration and such. Create your own network of farmers who will deliver you fruits at a good price and of high quality. Later they will even be valuable to your marketing. Here is what we mean in our blog on mindful strategies to build your small business

Procure Modern Fruit Juice Production Machinery and Equipment

Below is a list of 10 equipments you need to start a fruit juice business:

  1. Peeler
  2. Cutting Board
  3. Knives
  4. Extractor
  5. Boiler
  6. Filter Presser
  7. Tank for Blending
  8. Tank for Washing the Fruit
  9. Water Containers
  10. Filling Machine
Develop a Marketing Strategy for your Fruit Juice Business

We are sure you don’t want packs of fruit juice lurking around your production plant without demands, so please don’t take marketing, promotion, and distribution with levity. Create a marketing plan, budget, and marketing place that will make sure that your fruit juice product gets to the hand of the people that will buy them. If what you’ve decided is freshly made juice meant for consumption immediately, you should consider a channel to reach the final consumer at hotels, bars, fast food outlets, shopping malls etc. 

However, if what you’ve decided is large production, you must consider both distributors, retailers, and the final consumer in your marketing plan. Remember to always revisit the business plan or strategy document to continue developing this process. Make sure you have considered these 10 things in your fruit juice small business plan

Explore this lucrative idea

We do not need to convince you that the fruit juice business is such a lucrative business in Nigeria, because our people love to drink. People want something to drink, either at public function, or club, inside traffic, meeting, or even at home. However, to navigate this business profitably, you have to be innovative with your own product to bring about uniqueness. 

To learn more about business and get business success tips kindly go through our vlogs on our YouTube channel, follow us on Instagram and join our SME network. Remember you can post your questions beneath this blog and we will respond. Please do share this blog article to get more people interested in this business. 

Cheers, 

Joadre Editorial team.

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Joadre Editorialhttp://www.joadre.com
Joadre Editorial team is an international mix of experts in the field of human rights, entrepreneurship and global politics. We are passionate to educate and create equity for Africans and the Africa continent.
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