Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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Ordering directly from the makers. The impact!

If you have been following our work since we founded our organisation EXIT in 2006, you will know that our sole vision is to prevent disadvantaged Africans from falling victims of human trafficking. That is...

Find your power and the secret to success

I am not going to list out a step or guide as the secret to success. No, I would rather want you to understand how to develop a lifestyle that would bring you lasting success,...

What if Africans are half the world’s population?

As an entrepreneur, your first duty is to care about what happens outside your world. Observing the view from a foreign perspective is an essential action that allows you even come up with business ideas...

21 billion shoes made and yet people are poor.

Who actually feels more comfortable in heels than barefoot? Gone are the days where shoes were worn just for functionality. Shoes are fashion. They tell you a story about the wearer.  With so much technological...

Before you start a business idea, do this!

If you live in places like Lagos, Nigeria or some mega city with a very dense population, there is so much going on. Both positive and negative. There are challenges that you see and wonder...

How to raise funds for your project, Pt 1

If you intend to start any business or a project, there is almost no way around having money, right?.  But how do you raise the money you need? When you do not have a water proof...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

5 businesses to start with less than 100K in Nigeria. Plan for it!

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. click to read more.

Applied knowledge is powerful.

Knowledge is the key to your own freedom. even at that said, what value does knowledge have if it is not applied? Applied knowledge is powerful! Every successful entrepreneur today invested in becoming a key...

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Explore The Beverage Business In Nigeria | An Overview

Which beverage business is profitable in Nigeria? Get an overview about the beverage market. There is an estimated $50 billion by 2030

Joadre Tribe Sets To Help Small Businesses. 

Estimated reading time: 5 minutes As Joadre team continues to read and critically analyse very diverse information, from historical to contemporary content, we instantly...

Price Culture Pt 1, The Slide-To-DM Gang. How It Affects Business!

Why you should never put DM for price on product, it leaves an opening for your customers to consider competitors.

Global health challenges: Flu, water, malnutrition, now CoVid-19.

The new COVID-19 has led to more than 454,000 illnesses and more than 20,550 deaths worldwide. While we fight the CoVid-19 pandemic, we should...

3 Nigerian Top Fashion Designers 

Meet 3 Nigerian top fashion designers - Duro Olowu, Tsemaye Binitie and Kunbi Oyelese. Textile was a vital product in Africa.