Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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Applied knowledge is powerful.

Knowledge is the key to your own freedom. even at that said, what value does knowledge have if it is not applied? Applied knowledge is powerful! Every successful entrepreneur today invested in becoming a key...

Plan to travel out? Take care!

I recently met people who were so keen about travelling out of the country because of one reason or the other. You might think it is unfair to watch your friends fly in, fly out,...

WHY YOU NEED TO PLAN

Imagine you had a very clear idea or picture of who you want to be in 10 years, but when you look at where you are now, you are overwhelmed about the possibility that you will become that person. Being overwhelmed might come from your not being able to see a clear route that would take you to become that person in 10 years.

2 kind of entrepreneurs to learn from.

We can learn to plan like the plan-freak, but with ease. Not everything must be planned out. After starting our business, we can learn to freestyle but in line with the plan we created.

7 unbelievable 21st century questions to ask!

18 months march through the desert, 2 years in Lampedusa refugees camp, 4 years in spain on the streets, 3 years in italian on the streets and later 6 years in Austria working in a brothel, after...

You have the privilege to speak up, use it!

For me, its the right of vulnerable individuals from Africa. Their right to a secured life as humans. Their rights to have a basic standard of living that we "the privileged" world citizen now consider "the norm", from where we judge the rest of the world. With the privileged, I mean those who can put on their taps and water runs out of it. Those who prepare for a pre-announced 10 minutes power blackout by lighting candles to make it memorable and romantic.

Equal opportunities for all is bullshit!

Lets adapt the word Equity rights, which simply means providing opportunities to make all equal, NOT giving them equal opportunities. There is a significant difference. Here is a rather deep example into history; descendants of people who have suffered decades of slavery should be given "much more" opportunities to become equal in the society. These opportunities would address every aspect of physical and phycological trauma imposed on them from generation to generation.

Oprah and Malala inspires us with their will to succeed and be heard!

Although the Teenage Pakistani girl faced death, the children’s right activist is still fighting for change in the world. She wrote blogs because she wanted to be heard. considering the conditions in which she lived, the fear and terror just to know that there are people out there who expects her never to be educated. But still Malala strived hard to be heard. This shows us courage because no one else dared to report from such a controversial angle - detailing her life under Taliban occupation.

More than ever, 45 million Enslaved.

Humans could be owned, bought and sold accordingly, and they had no right whatsoever to withdraw from that kind of arrangement.  Whatever they earned belonged to the person who owned them. This sounds primitive to have slaves, right? But you will be shocked if i told you that it was only 9 years ago that the last country actually outlawed this classic kind of slavery.

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The “Quality-Only” train? Is that Possible In Nigeria?

Is it possible to produce quality products in Nigeria? A Retrospective Lens on Nigerian Production History.

Ordering directly from the makers. The impact!

If you have been following our work since we founded our organisation EXIT in 2006, you will know that our sole vision is to...

The Magic. Build Businesses In Africa

We have launched our tribe and we are working to build businesses in Africa. Imagine this! Imagine what 3000 of you can create - cross-continental...

How To Budget for your Business Idea in Year One

Learn a simple layman's way to create a budget for your business ideas to start and run within the first years.

Staring off on YouTube. Lots of business ideas coming up soon!

As a mother of two amazing kids, I know how quickly you could forget about self love when your plate is full and you are enthusiastic to create sustainable income streams for your family. I want to share strategies to help you grow income streams but also stay healthy and create impact while you do so.