When you create content for an online business to earn side income, you’re providing free and useful information to the target audience, attracting potential customers, and retaining existing customers through quality engagement. In this blog, I will explain how to monetize your content using the B2B (business to business) approach or the B2C (Business to customer) approach.
If you want to focus on business clients, it is very important that you understand who the business client target customer or audience is. You can’t set up a meeting with the business to find out who their online audience is or will be. Most businesses use content curation to develop internet marketing strategies or digital marketing strategies. So you want to help that business client to achieve their marketing goals.
Understand the business client goals
This is the next topic, what is the goal of the client? What do they want to communicate and how, what style? Do not be afraid to ask these questions. And yes, you charge the client per content or for a fixed amount of content for a fixed period if you are developing a business. What should you charge? It depends on the content, the form, the scope of your work.
Would you also develop a presentation like adding pictures to the text? Does your client require that you post the content online for them on their platform? Who will respond to the comments, questions and feedback from the audience to build engagement, would that be you? These are very important questions to consider before you send the business client a quote. I will release several videos about this and how to price your service.
Content creation for the end consumer.
This is rather a more flexible business because you decide who the end consumer is and what content you want to put out there would be. But also a very high work-load setup as you will have to find publishing platforms, though it is not hard as you can create your own website or publish on other existing platforms like social media, depending on your target audience. The truth is that you will be responsible to promote the content and this falls under specific digital marketing skills that I would share in future blogs and Youtube videos.
How would you generate income from this B2C setup?
First, your focus here is the long term sustainable income, as your goal in the first place is to build audience influence and reach. You can develop different monetization strategies with your content like affiliate marketing which I will blog and vlog about in the future. You also have platforms where you can sell your content like Udemy. Actually, there will be a video on how to monetize your content on different platforms, so make sure to be subscribed to my Youtube channel not to miss out.
If you want to create content for online business or online marketing or your content creation business revenue model demands that the revenues come from online (I will share a video on how to develop a revenue model), then you will need to develop multiple presence online targeting your target audience. Like for example, Linkedin, or Udemy where you can sell your content (monetization strategy). You can also leverage other platforms to get added income streams like Philip platform, iStock, Adobe stock, shutter stock and many more platforms where you can sell your visual content. I will make a video about this income opportunity and include all necessary links, but meanwhile you can google them.
You can monetize your content by providing the reader with valuable, more intensive content upon small payment. If you decide to sell your content directly, it would be efficient to have your own website. It does not cost you more than 4K naira a year and it’s so easy to make. Watch out for my video on website creation for content marketers.
In general, this business demands very low starting capital. Read the introduction about this side income opportunity with content for an online business blog to get the main idea. Is there a skill set needed? Yes, check that blog to see the list of skill sets needed. Important is that your content is very good and created well. I have a blog on how to write a blog, there you can learn the basics on creating written content.
How can you grow your income with this business?
I am a preacher of applying a “deep focus” approach to every venture. What is deep focus? Coming up on a new blog and YouTube videos. It is all about finding ways to squeeze out the potential in one idea. So here, you can develop more services to your portfolio like developing content for advertising campaigns, content marketing, content distribution and content publishing. I will explain more in future videos on my Joadre YouTube channel.
3 key takeaways from this blog
- Define who your target audience will be. Do you want to develop a B2B or B2C business?
- If you go for B2C business, you will have to focus first on building influence and reach before monetizing.
- You have many opportunities sto monitise and build income streams like selling content, affiliate marketing and making more content available upon a small fee.
You will not go out of business, even with a shutdown like the CoVid-19 pandemic shutdown that happened! Because we are now in the digital age and there is rapid development in Africa regarding telecommunication and internet accessibility. So be sure to think about trying this business out if you are passionate about creating any type of content – text, visual, audio.
Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out, subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.
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