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5 businesses to start with less than 100K in Nigeria. Plan for it!

What business to start? This is a hot question! Very Often we are not satisfied with our 9 to 5 jobs because we know that we have more potential and probably the job environment will not allow us develop and grow this potential. And maybe the salary we earn is not actually sufficient to cover our expenses. Or you might be craving for new challenges and you know deep down in your heart that you want to achieve greater things. These might be some reasons why you will begin to search for business ideas to start with less capital or very little financial capital in Nigeria or wherever you live.  I get you!

You will find out profitable business ideas you can start with less than capital. We will go through some of the major things you need in place to start from skills, free tools to how we can support your business.

You can ask specific questions which my team and I are happy to give answers to.Only those attending live here on our zoom channel can ask questions directly to us. We have a maximum of 100 FREE seats. We will send you a reminder to attend a couple of hours before, so you do not miss out. Register here now to secure a free seat at the webinar >

Here are 10 business ideas to consider when looking for a business to start with little capital. We will release concrete courses and tutorials on how to start with these ideas.
  1. Soap making business.
  2. Food stuff delivery service business.
  3. Affiliate marketing or direct sales business.
  4. Perfume production business.
  5. Fashion production business.
  6. Fashion retail business.
  7. Digital content creation business.
  8. Marmalade production business.
  9. Jewellery production business.
  10. Portable furniture retail business.

You can find more ideas here as well in my blog on 10 lucrative business ideas in Nigeria.

Here are 35 Business ideas you will love and you can start with very low capital.

I release new blog every week about starting, building and growing your business in Africa. If you want to keep updated and get new ideas as well as our support, then I suggest you subscribe to our business blog for Africa beneath. The issue about having little financial resources to start an idea is a very prominent topic. But I must tell you that, very often you do not need so much money to start off with your idea, if you take the time to actually plan how to start.

Good, so let’s dive into 5 of these business ideas.
Soap making
great business ideas
Soap business to start with less than 100K Naira

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. The first thing you will need to do here is to educate yourself further about soap making, create a business plan and decide what which niche you want to serve.

In soap making, you can strictly decide to serve cooperate clients like hotels and restaurants or you develop a retail brand of soap you sell strictly to smaller retailers. You can decide to go into direct to customer selling which is very time intensive.I always advice my students to choose between focusing on production or focusing on retailing. Doing both is possible but it will not allow you grow fast into a  world-class business.  I will expand on these selling strategies in future blogs, tutorials, courses and in my upcoming life conference in Lagos, Nigeria.

Food stuff delivery service business
supply business
Food delivery business to start with less than 100K Naira

As Africas population begin to grow massively, migration from rural areas to urban areas is increasing. What does this mean for you as an entrepreneur? We have seen this happen in Europe. People begin to live very fast lives and are disconnected to healthy source of food. Soon health issues increases and people then get conscious about what they eat. This would happen in Africa soon. So now, you have the opportunity to build a fresh business idea by connecting local farmers to the urban areas.








Affiliate marketing or direct sales business.
entrepreneurship is our black super power against racism
Affiliate business to start with less than 100K Naira

The concept of direct selling is not new to Africans at all. Actually it is laid in our DNA. Remember those ladies selling clothes on campus? Or that your mums friend selling Ankara fabric to her friends, including your mother? Remember Aso-ebi? Global brands like Tupperware and Avon have long mastered this business and are multi-million dollar companies.

They offer customers the opportunity to build a network and sell the products. The advantage here is that you are showered with amazing tools and selling techniques. The cost to start is very little. So you can primarily learn from them and build your network of direct selling with local products from producers within your country.  With some great communication skills you can select a good number of unique products to sell to your network.  If you intend to explore or learn more about this business, then be sure to join our Master Class “DEBUNK”  where we will help you build your business idea.

Perfume production business
joadre wellness for healthy living
Perfume business idea to start with less than 100K Naira

This business requires basic chemistry knowledge though, but  with a capital of less than 100K Naira, you are good to go. If you do your homework, meaning educate yourself more about the art and chemistry of perfume making and you have the right product and packaging, you can target high class professionals like bankers, marketers and other service professional, because they just “need” to smell good, right?

Like I mentioned, packaging is key in this business. If you are interested in this business idea, you can enrol for our upcoming tutorial on “Branding with packaging design” to learn more on how to develop the right concept for your idea. Even due to the fact that perfumes have a very long shave life, meaning they do not get spoilt easily, you can quickly grow this business into an exportation business. It is always safer to have one product line and make sure it reaches more customers around the world than to expand to many product line in the same location. I will explain why in upcoming tutorials and my free weekly videos.

Fashion retail business
Fashion business idea to start with less than 100K Naira
Fashion business idea to start with less than 100K Naira

Ok, this is a business where I have 100% experience as I launched my own fashion production and retail business in 2014. You can visit the online store to see some of our products. In this sector, you have so many option and mind you, Africa is a massive market. When I view fashion as a business, I am in no way referring to high-end fashion or what they call “Haute Couture”. That is not where the big money is. Look at brands like Zara, H&M, Mango, Asos and such. Although I do not recommend their some of their business ethics, it is clear that these retail houses are leading when it comes to fashion and you know why? Because they discovered and focused on the mass market.

So you as an aspiring entrepreneur in Africa, where the mass market is massive like hell, I wonder why we do not have real big or multiple mass fashion retail brands. There is a way to start off your retails brand and grow it into a chain with very little cash. Start with a consistent pop-up plan in strategic locations and leverage the power of digital marketing. I am here to show you how this would work, but you must first work on creating a plan for this idea.

Conclusion – Its not all about cash, it is about if you know how to start!

There are more ideas and remember I only introduced 5 from 10 business ideas to start with less capital. I would love to share more but at the same time, I do not want this blog to be too long. Look out for upcoming blog content, courses, tutorials and life conventions. Thats where I will explore more ideas, show you how and also look for ventures to support on a long term.

Thank you so much for reading this very long blog. I know, it is long. Sorry jare (Nigerian slang), but I just felt it is important to share this knowledge for the common good.  If you are really serious about starting up something soon, then be sure to join my program. I look forward to working with you soon.

Take care and cheers,


Click to start FREE class now!
But now, what exactly can you start with very little funds?

Thank God, we are living in a digital age. So there are lots of opportunities around the internet technology. I are passionate to share even more ideas with you on my Youtube Channel. Make sure to visit my channel, subscribe an dturn on notifications. In this blog, I will list 10 different business ideas you can start with very little money. I will also explain 5 out of them in this blog that you can start in any African country with less than 100K Nigerian Naira. 100K Naira is equivalent to about 250 dollars, which is basically not a very high financial capital to start. If you are still not sure about how, what to start, I would like to invite you to start my FREE Master class here. click to read more. 

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Engage In An Emerging Market | Nigeria

Joana Adesuwa Reiterer Joadre

The world is rapidly changing. Who ever thought that Europe could experience such a sad event – Russia-Ukraine war, in the 21st century. No one truly knows the future. No place is truly paradise, except we work actively towards creating it every single minute. Exactly now, is it so important to begin to look deeper into more economic partnerships that goes beyond political and high-level global economics. Small businesses, social impact investors, medium sized companies around the world can begin to create a stronger network where their voices may one day count in global decision making. 

In this article, I want to explore the phenomenon of the emerging market and also invite you to think about your involvement. Before we delve into the topic for this article, it is important to define some very crucial terms and also critically open up some questions. 

What is an emerging market?

If you follow Wikipedia definition – An emerging market (or an emerging country or an emerging economy) is a market that has some characteristics of a developed market, but does not fully meet its standards, one would have to understand the standards of the developed market first. What is considered developed and under-developed? Who sets these standards and definitions? Towards what measurements are these set? Well those are questions for another article. 

Basically, an emerging market is right in between the defined developed market or economy and the underdeveloped economy – a kind of transitional phase or should we say a market in limbo? These emerging economies are said to have a high productivity at a very low income rate. 

Nigeria is an emerging market according to diverse classification sources

The term emerging market to define a nation’s economy is widely in use by international entities like the world bank, international monetary fund and diverse institutions in the global financial market and stock market. This term and its definition also sets the classification for many international social organisations. There are however still discrepancies in which country is accepted to be emerging or now, depending on the classification source or instrument. So depending on the source of classification you rely on, you will find Nigeria to be an emerging market. Factors such as the ease for foreign investors to trade in the stock market, to invest by bringing in capital and being able to take out the revenues, all play a significant role in defining if it is an emerging market or not. 

Emerging markets are still positioned as underdeveloped

One characteristic of emerging markets is the low income. One question though is that even if there is a high income rate in developed countries, this does not express the high expenditure rate that accompanies it, nor does it tell us about the phycological, cultural or social quality of life of the people. The Kingdom of Bhutan, a country in the Himalayas, is a country that tries to integrate what is called the GNH (Gross National Happiness) rather than solely just his country by its GDP (Gross domestic product). The Gross National Happiness is a term coined by His Majesty the Fourth King of Bhutan, Jigme Singye Wangchuck in the 1970s.  

According to the SDG, the GNH concept implies that sustainable development should take a holistic approach towards notions of progress and give equal importance to non-economic aspects of wellbeing.  Should emerging markets and investors looking at  these markets or economies not think in line with these values? Global financial structures  see markets as economics to be separated from the actual life happiness and standard of the people. If standards are classified or considered, then there should be a strict capital relevant measurement applied. Often this approach is abstract from the true feelings of the people. 

Learning from experiences of developed economies

We should begin to take the opportunity to reverse mistakes made by the developed economies seriously. Emerging economies have the opportunity to learn from the experience of the developed economy. How did industrialization bring about positive change? What negative impact and footprint has industrialisation left behind? See west-Europe’s dependency on Russian Oil and Gas, how does this affect impactful anti-war approaches? Can innovation genius be channeled towards more social good or should it be fostered towards the invention of weapons of mass destruction? 

How should external institutions in all spheres of life  from health, education, tech, energy, finance etc, whose governing bodies or lead actors, which are not democratically elected by the people influence individual country’s politics and the global politics? How can decentralisation strategies become more efficient for economie sto be truly independent and self sustainable? There are countless questions open to answer. This is an opportunity for emerging countries to create their own vision board and strategy for the uncertain future ahead. 

Income discrepancy is disrupting emerging economies

Now with digital technology and the ability to further education from Nigeria using online platforms, many Nigerian professionals are gaining extraordinary competence.  But they do not have the environment to fully explore ethier ability and serve. So often the idea to relocate emerges. For example doctors earning far less in Nigeria than in the USA, the results are clear. Over the past decades, many Nigerian doctors, nurses and healthcare professionals have relocated to the USA leading to massive brain drain in Nigeria. 

Skilled professionals search for high income.

Opportunity 1 – Investment in affordable services for export

If skilled professionals in emerging markets earn lower than their counterparts in developed countries, a new digital service economy can emerge. Since the developed markets have a very high income rate, there are many services that skilled professionals in places like Nigeria can render from their country location at a cheaper fee thanks to the internet.  Social impact investors have to assist to develop this infrastructure and platforms on ground. These professionals currently offer their services via already large established platforms, again shifting equity to the status quo. What if local investors can establish a series of such platforms with the ownership equity remaining to a large proportion within the emerging market?

Opportunity 2 – Entrepreneurship

Think of it, what if these well skilled professionals could begin to venture into entrepreneurship rather than striving towards best employee status. I know it makes life easy to be rest assured to get your fixed monthly pay by showing up at work and doing your best. But for the general economic development of your country, every single professional has to begin to think about equity. Equity in the sense of building, developing new workspaces, providing new services, investing in new approaches and technology. For this to happen, there has to be a strong evolving social impact investment ecosystem that would enable these bright minds to become inventors. 

Opportunity 3 – Investment in energy efficiency for emerging markets is key

Simply look at our analysis in Joadre journal – FOCUS, of the cost of fueling one’s life in Nigeria as an entrepreneur with a family, you will be amazed. Literally over 50% of one’s income goes to energy utility. This shows that the energy dilemma is one area of investment for the market. If these sectors can evolve, it would open the gateway from many other sectors to grow out of underdevelopment.  

Understanding the cultural, society dynamic

But before you venture into an emerging market it is important to understand the socio-cultural dynamics. The entrepreneurs and consumers on ground do not play solely by the rules of the developed markets or global financial institutions. They act in real time, therefore their own social relationships and dynamics influence the decision making as well as access. It starts with little things like supply chain reliance, public relation to networking and government legislations. 

Your own standards, but listen to the merging market speak

You as an investor can come in with your own set of standards, that may work in your origin economy. These standards have to be stored in a safe  space first and you have to learn the dynamics of the emerging market first to see how you can readapt your structures and standards. As much as we tend to rely on statistical data and analysis to make decisions, it is important to meet people where they are and integrate their perspectives into the decision making process. 

We at Joadre are here to help

At Joadre, we offer a 2-day intensive program, that helps social impact entrepreneurs and investors readapt their ideas to meet the new market. Apart from us, many countries offer a trade mission trip to these emerging markets or organis what they call an export day or trade fair. This is a first step to peep into the dynamics of the market. However, if your visit revolves around high-level mediated meetings, you might not have a glimpse into the real market. 

Integrate sustainable approach. 

Far more important is also the idea of sustainability. We now know that over consumption of sugary products combined with bad fat leads to health problems. Many companies in the developed economy have made a fortune using this nutrition combination in the FMCG goods. Is it then appropriate to explore this same approach as a nutrition company looking to invest in an emerging market? Can you become that courageous company who employs a humane approach and still work towards generating income? This is true innovation. Innovation that serves humanity.  

Set your intentions towards sustainability

At the end, you will see that venturing into what is called today emerging markets is a beautiful way to bring more sustainability into our global ecosystem. We have seen the mistakes and the great works in developed markets. Therefore, we can choose to create an investment approach that makes a positive impact. Key is to respect the dynamics, adapt your approach and think sustainable. Do not be the teacher, be a seeker. These are crucial steps – finding the right partners beforehand, getting business guidance, engaging a pilot ecosystem to readapt our product, dedicate finance and make time to engage fully in your first move in an emerging market.

Get our app, stay in touch and lets help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Why Every Entrepreneur needs to be Public Speaker

Public speaking guide for entrepreneurs

Estimated reading time: 5 minutes

Congratulations! You have equipped yourself with a variety of skills; marketing, cash management, product design, and maybe even user experience to create a desirable product. Waoh! all but no public speaking skills. All of those earlier mentioned skills may not be enough to sustain successful entrepreneurship. Okay, we are not prophets of doom, just hear us out! We talked to a fair number of business owners, and many confessed having fear of talking to people. But the striking thing is, beyond the fear, they have really not been able to see value in the ability to communicate effectively.

We coached a couple of them recently on how public speaking can help them connect better with team members, investors, customers and all stakeholders. This article hopes to assure you that public speaking is a needed skill for running a successful business. However, we have no aim of suggesting that you have to be on a professional public speaker scale. 

Win Funds With Public Speaking Skills

Out of fear of facing people, some CEOs have been caught negotiating to send their assistant to pitch. Well, while delegation is not a bad idea itself, but for a pitch to investors, No! You want to know why? The truth is, investors want to look straight into the eyeballs of the key decision maker and gauge their ability and conviction. Are you still with me? Investors really don’t just invest in ideas, rather in people. When they can’t find the person, be ready to hear your delegates come back to report, rejection. Thought you might be interested, Social Entrepreneurship. Pt. 1//How to get money for the mission.

You are the first ambassador for your brand

You have to stop thinking small! Why don’t you start prepping for that beautiful future that your brand will be a household name. Don’t wait till then before you start equipping yourself with public speaking skills. If you don’t do it now and grow in it, it might be too stressful when you start receiving calls for media interviews. You can’t afford to turn down an opportunity to showcase your expertise in your field. Don’t you dare even think of wasting the chance to be visible. Listen, people will invite you to come speak on subjects around your field as an expert. You know, on a panel of experts. Never forget this, as the entrepreneur, you are the face of the brand, communication officer, you are the brand builder and chief lead generator.

Pick Up, Chief Host Duty Calls

We so much believe in your dreams and entrepreneurial journey. Well, it’s not our fault that we can be an irredeemable optimist. We just can’t contain the happiness whenever we see a young African contributing to the nation through entrepreneurship. No matter how small, as your business grows, you may need to host a couple of events; product launch, campaign, webinar etc. The good news is, you’ll be the chief host cum Chief Public Relations Officer! Without doubt, handling things well here can earn you potential customers and great investors. How can you achieve this? A public speaking class is your best bet.

Oga, It’s Your Turn to Speak

At one point or the other, as the CEO of either a small startup or big one, you’ll be expected to speak. Maybe you’ve been hiding behind computers all this while to give instructions, so, you think, cool, I don’t need public speaking skills. Hey! For how long are you going to keep hiding? Sooner or later, employees will expect to hear and see their Boss exercise top notch communication skills just like other industry leaders. Also important is that you will be representing your brand at industry events. All eyes on you kind of event. And, how you speak at external events create a long lasting impression about you and your brand. Your eloquence and coherence will be critiqued by potential investors/partners, your competitors, industry experts/analysts and even the media. Do well here and win yourself the most efficient form of advert; word of mouth.

It’s safe to think of how much Elon Musk, Steve Jobs and many others have been able to achieve with their public speaking skills.I bear good news, if you have been dreading public speaking all this while, fortunately, you can learn. Find below key tips to be a good public speaker. Should you need personal coaching, reach out to us here.

Tips For Effective Public Speaking

  • Listen: If only the whole world would listen, maybe there would be less disagreement/misunderstanding. There is a huge difference between listening and hearing. We quarrel because we don’t listen. Learn how to listen. That is how you can identify your audiences’ wants or messages.
  • Be Human: Sometimes we want to start acting, No, Connect to them like friends and see how they open their arms. Be sincere and authentic.
  • Use Storytelling: Reflect on every speaker you’ve ever paid attention to, you’d identify they tell stories. It’s not our fault but humans and gods like stories; conflict. Story helps you sustain attention and contextualise your point.
  • Make Eye Contact: This tells people of your confidence. Please, don’t mistake this for staring. Lol
  • Learn and Keep Learning: When it comes to public speaking, you will continually learn. Plus, learn correct pronunciations of words. No, not just English words, people appreciate the effort you take in learning how to for instance pronounce their names as a speaker. Learn how to modulate.
  • Respect Your Audience:  Respect comes in different dimensions here. It could be not talking down on them or using harsh words or even coming early or over using your time. Rather leave them wanting more before they start looking at their watches.
  • Be Memorable: Many things will make you memorable. It includes but is not limited to your sense of humour, eloquence, tone, body language etc. You want to be memorable, be vulnerable, show that you are human and not superhuman. Shun bragging.

Get our app, stay in touch and let us help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when its out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Press Release – Joadre Drops Its Debut Industry Report: FOCUS

Fuel subsidy in Nigeria

An exploration of Nigeria’s Fuel Subsidy and Inflation Issues

FOCUS, Joadre’s newest and first industrial study, examines Nigeria’s fuel subsidies and inflation. It analyses and contrasts data from other nations’ economies with Nigeria’s. Particularly those that have Nigeria’s attributes, such as population and natural resources.

The FOCUS Journal, according to the CEO, Joana Adesuwa Reiterer is “dedicated to exploring, analysing, and assessing crucial yet contentious themes in Nigeria, Africa, and the global globe at large. It goes without saying that public scrutiny is necessary to develop a culture of openness and accountability in our cherished country Nigeria, our dear continent Africa, and the global community at large.”

FOCUS Explores a one specific Industry Topic in every edition.

At the conclusion of reading the FOCUS, “the reader would have been able to develop a judgement whether there is actually such a thing as fuel subsidy or not,” the CEO firmly states. They should also have been compelled to take a stand on whether or not subsidies should be continued.” FOCUS by Joadre is now accessible to read on www.joadre.com/digital-business-magazine Or Check beneath!

African music Instruments

African music Instruments

Estimated reading time: 3 minutes

African music instruments are a part of a rich musical tradition that spans the continent. Music used to be a way for people to communicate, organise, and celebrate. People today use music to express themselves and connect with others. Musical instruments are one of the most efficient methods to do this. It has the ability to evoke emotions, transport us to another location and time, and give us a sense of belonging. However, drums are the most widely heard African music instruments, and they are employed in a wide range of musical forms. In this article we’ll learn about two of the most prevalent African instruments. We’ll begin with the talking drum and work our way up to the ugubhu gourd bow.

Talking Drum: Mother of African Musical Instruments

East and West Africa are home to the hourglass-shaped talking drum. The Yoruba talking drums, for example, exist in five different varieties: gangan, dundun, bata, omele, and sakara, with the Akan’s atumpan and donno standing out. This highly stylized African musical instrument was used to carry communication signals in the olden days, where they were relayed by other drummers, quickly disseminating tribe news. The head is usually covered in a membrane made of dried animal skins, such as sheep, cow, or goatskin, depending on the usefulness, and multiple leather tension strings are tied to the head, cascading down the sides and attaching to the bottom region.

Bring Voice out of Talking Drum

In order for this peculiar African musical instrument to speak, the drummer inserts the drum between their arm and torso while holding the stick implement in the other hand . His fingers are slightly positioned around the crown, while one arm is clutching the drum. The tension cables are then expertly squeezed, adjusting the strain on the drum head to generate the rising and falling tone of a spoken language. Because of its capacity to replicate pitch, volume phrases, and pauses, as well as adjust to the tone of any musical instrument, the talking drum is a remarkably flexible instrument. This may be seen in the various ways it has been used into Afropop and other genres to contribute its alluring vibe.

Kore: The wooden beauty of African music instrument

Kore is a musical instrument from West Africa particularly Mali and the Mande people. A Traditional Kora features 21 strings, 11 of which are played with the left hand and 10 with the right. Wonder what it’s made from? A big calabash is chopped in half and wrapped with cow hide to create a resonator with a long wooden neck for the kora. For support, two handles go below the skin and provide support. When playing, the strings of this African musical instrument face the player and are played upright. A kora’s tone is similar to that of a harp, but when performed in the traditional method, it sounds like a guitar.

In future blogs we will explore further about music instruments from the African continent and their very intricate utility back in those days up till now.

Get our app, stay in touch and lets help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Essentiality Of Media Training For Entrepreneurs//Pt. 2

Media training for business people

Estimated reading time: 4 minutes

Media training is a set of communication skills designed to help people express themselves and tell their stories. It can be taught to people of all experience levels, and it can be provided in a variety of ways, such as one-on-one meetings, small-group meetings, in-person and online training, and more. Also, it can help people learn how to respond to difficult questions and situations, improve their relationships with the media, and feel more confident speaking with the media. For example, it can help an entrepreneur feel more in control of the media narrative about their business and ensure that the story they want to tell is told. This is Part 2 of the blog series on media training. If you’ve just stumbled on this content, do well to read up on the previous part.

4 Reasons Why You Need to be Media Trained Right Now?

  1. Storytelling: Media training can help improve your storytelling skill. Storytelling on the other hand, will help you connect with your audience, gain empathy, and create a bond with your customers. In case you don’t know Before you start a business idea, do this!
  2. Removes Anxiety:  If you always feel anxious or something, media training can help improve your presentation skill. It can point you to your natural voice, the right body language, and how to calm your nerves. All of these will in turn boost your confidence, giving credibility to your pitches. Bonus, it will help you maintain focus on your narrative. At Joadre, we connect entrepreneurs with investors, and we do this in a dynamic way. One of them is through media interviews with chosen entrepreneurs. At some point, when we ask the entrepreneur to tell their story, pitch their business to potential investors, ask what they need, etc. I would quickly discover anxiety. Some underbid out of anxiety, while others just continue to be camera shy. Even though they have the right words, it’s buried in the abyss of their stomach.
  3. Agenda Setting: Agenda in this case is the narrative you want about your brand or business. What do you want people to think of when they think of your brand? Media training will help you create what is known as Key Message about your business. And, everytime you appear behind a microphone, in front of a camera, or maybe behind keypads, that is your core message. You get to know how to frame your narrative and achieve desired effect. Basic Education For Entrepreneurs. 7 Must Haves.
  4. Guides: It will guide your heart to pick the right media to reach your target audience. For example, it’s easier to reach artisans through radio than television. Wondering how? Radio is mobile, and the majority listen to radio while working, you can’t say the same of TV. Even when choosing the radio station, you also need to consider language.

How Much Does it Cost to Get Media Trained?

The price of training depends on the number of participants, number of hours needed, amongst many other factors. But surely, you can always negotiate. Nonetheless if you consider the amount it costs to fix a communication problem, you’ll definitely agree that preparation cost is cheaper. Looking for an expert to media training you or your executive, reach out to us here.

Never forget this!

The media is constantly searching for new stories, information or interesting events to sustain the attention of their audience. At some point, you or your business may be found as the subject of the news. Don’t be shocked yet! All you need is to have had good media training to face the journalists when they call, and ask for your side of the story. Therefore, as an entrepreneur, you should invest in media training now.

Get our app, stay in touch and let us help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 


How To Write  Your Project Report

how to write a project report.

Imagine you have completed a project, then what? In this article, I want to introduce you to a very technical aspect of Idea Management.  We will explore the need for a project report and also how to create one. You have the “ongoing status report” often termed mid-term project report and you have the “completed project report. Start either report with a brainstorm session. The brainstorm session is meant to help you remember and then journal everything about the project implemented so far. Do not self edit at this point. You want to put as much information on paper as possible so that you do not forget. Out of this brainstorm report document, you can begin to structure, style and create your actual project report. 

What is a project report 

A project report of a written document you use to showcase the results and findings of a project. It is often written alongside the project and completed after the project has ended. It is very important to develop the design fo a project report even at the very beginning of the project. If you have received a grant or any kind of investment for your idea or venture, you might need to submit a report. 

This report should show the activities you carried out, how you spent the grant and more information around evaluation and results. Some grant offices have their own template for writing a project report. So be sure to ask or get the template before you begin the project. This helps you to stay on track and gather the needed information. 

When do you need one

As mentioned above, you might need a project report if you have received financing of any kind for your project. Also if it is a grant that is paid in instalment, you will need a mid-term project report to be able to get the next payment out. There is a difference between the mid-term report and the final report. The mid-term report shows what has been accomplished already. The status quo! 

Also, it reflects any changes relating to the original project idea and the challenges you are facing. This is when you can request significant adjustment to the overall project. The final report is submitted at the end of the project. One assumes, you have either completed the project as expected or ended the project due to some specific significant reason. If so, you will have to elaborate on these specific reasons within your project report.

Some important relevance of a project report

  • Use a report as a tool to evaluate your  project. 
  • It helps to ensure that you stay on track. 
  • If you have a team, it provides them with information so that everyone is on the same page. 
  • A project report is also useful to show the public what you have been up to with a specific project. 
  • You can also use a project report to show potential investors or partners the status quo of your venture.  

Tips to structure a project report

Start with the objectives of the project. You must have submitted a project proposal at the beginning. Check the format of the proposal and use this to format your report if there is no template available.

Must include in your report

  1. Cover – include a report cover which is the executive summary of the report. This is not more than one page. And you often can create this after you have finished writing the report. 
  2. Table of content – If your report is long or more than 20 pages, I suggest you include a table of content to help people navigate the report better. 
  3. Define your objective – think about why and what you want to communicate with the report.
  4. Audience – Know who will read the report or who it is for. Make sure to write in their language, style and context.  
  5. A report should have some facts, statistics if available and data that can back your conclusions or steps taken during the project. 
  6. Make provisions to communicate any evaluation and monitoring methods you used during the project. 
  7. It is important to provide the background of the report before going into details about the activities. 
  8. Include challenges you faced during the project and any contingencies you implemented to counter these challenges. 
  9. Activities – break them down into milestones if you did so initially at the project proposal. If not, find a structured way to arrange the activities. A simple bullet point can also work if they are not too complex. But if there are sub-activities, you need to report on, then you should use headings to section your activities. 
  10. In some reports, you might need to create a separate document to report about the budget or numbers if this is a significant part of the project. Especially if you received funding for the project, you will have to report about how the money was spent or allocated. 
  11. Recommendations – this is very important in reports as it helps readers or the audience to learn from your experience. 
  12. Now do you forget the conclusion of the project which you should highlight in the report. Conclusions are like the big take away or “Aha” from the project. 
  13. And then do not forget to mention the team, special people that assisted or contributed to the project. Make space to say thank you and give credits when due.

Re-read with a fresh eye

After you have completed your project report, make sure to read it again for errors, complex explanations and confusions. Try to write the report as easy to read as possible. Remember those that will read the report do not or may not have participated in the project, so provide enough background information without overexplaining. After you are done, it is time to add some images or any other documentation you gathered during the project. If you have a team member, be sure to send them to read and give feedback before you share your report. You might also write the report in a team, so make sure to debate specific areas thoroughly. Also learn to pitch your report in about 3-5 minutes, as you might end up only presenting your report verbally. Now you are ready to share your project report. 

Get our app, stay in touch and let’s build together

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you want to contact us, use our contact form or consult us  through the app. I look forward to welcoming you at our Yellow Lodge Space and in our ACTIVATE program.

Thank you for reading to the end. 



How To Start A Liquid Soap Business

How To Start A Liquid Soap business

Almost every home has one brand of liquid soaps or the other. Homemade soaps, especially those that use organic ingredients or have an extraordinary smell, are a hit with many customers since they are an inexpensive luxury and a popular gift-giving idea. To succeed at the  liquid soap business, you will need to develop quality soaps with brilliant scents, control your inventory and pricing, and market your products. Sounds simple, right? But let’s take a closer look at the steps. 

Liquid soap is a cleaning agent that can be used for washing plates, clothes, tiles, cars, etc. But let’s not forget that many of these  Liquid soap business owners have realised that adding great air fresheners make the environment scent good, which then increases the value of the soap. Liquid soap business is very lucrative because they are being used in various locations like home, offices, restaurants, airports, public toilets, etc. Also, let’s remember that products that are consumed and finished are always good. People will need to refill or replace. 

There is a market, but you have to own equity. 

With a Nigerian population of 200 million plus, I bet the market is massive. However, just a few large brands dominate. And many of these dominating brands are foreign, which means the end revenues or money, are taken abroad to the mother company. See you enriching foreign business owners/investors with your small purchase of soap. It is your time now to own something and scale to become significant in your own community. Now let’s delve into it.

To start a liquid soap business, you will need the following these 7 steps:

  1. Create a business plan
  2. Create your one-product recipe 
  3. Develop your production
  4. Source your materials 
  5. Produce the soap
  6. Market which includes branding
  7. Maintain your business

So now, let’s explore these steps systematically. 

Create a business plan for your liquid soap business. 

Many micro entrepreneurs love to omit this stage. They call it papare work and dislike it. But, please trust me on this. You need to sort out your thoughts, your ideas, your opportunities, your limitations. Crafting a business plan will help you do this. Let me convince you further and read why you need to plan! Planning is very essential to the success of any business. If you want your business to become a big deal you need to take time to write out a detailed plan. If you dislike business plan, then download our template and use the Idea canva or learn to create your own blueprint for your idea. In our app, we will publish video tutorials on how to use the Idea canva, so download our app here. Also remember that during the process of developing your plan, you should consider the legal issues like accreditation and setup. 

Create your one-product recipe 

Not knowing how to make liquid soap is not an excuse!

Can you start up something you don’t know how to make? So you have to learn! You can learn from youtube videos, from local manufacturers and can even attend liquid soap making classes or workshops. However, there is another route to take here. If you are not passionate about actually making liquid soap but you love to build a business around it, then find a partner that loves to make them. You must not be the only one to build your idea. You can find someone that is very passionate about product making and team up. Our advice here is that you focus on one product at the beginning. Masterthat, secure the recipe and scale it first before you begin to explore others.

Develop your production

Now the next question is space. Where would you design your production? How would you do this? Is it a mobile setup which you remove when done due to space or can you dedicate a space for it? All these questions you can answer during the process of your business plan. We offer online coaching sessions to guide you through this planning process for your idea. You can get our app and as a paying app member at our academy, request a once a month online session. Space alone is not sufficient, but a clean ventilated space is what you want. Would you work standing or sitting? What kind of work table would you require? Something that you can easily clean,sterilise and is durable. You must not buy all these new, you can opt in for used equipment. 

Source the materials to start your liquid soap business

This entails that you figure out all the raw materials and tools you will need. Actually, If you did a detailed business plan, you will already have a list. But here are some things you will require.

  • Cans
  • Measuring bowls
  • Water 
  • Bottles or packaging cans.
  • Mixing spoons, Spatula
  • Sodium Laurate Sulphate (SLS) 
  • Carboxymethyl cellulose (C.M.C) 
  • Texapon – Sulphonic Acid  
  • Caustic Soda – Soda Ash 
  • Sodium Tripolyphosphate (S.T.P.P)
  • Formalin
  • Colourant and perfume. 
  • Packaging material like stickers, sealers
  • Thermometer
  • A funnel (if you do not trust the steadiness of your hands)

And some other things. Make sure to do your research. For those of you living in Lagos I suggest you visit Ojota market, as you will get all of these products there. 

It is time to produce your liquid soap. 

This is a very important step as you should register or note down every detail happening. You want to keep your quality and consistency. Therefore you should study what makes your production lap better and more efficient. How long does the soap need to stay stored for? What is the shelf life? All these help you to know how much to produce, when and how.  Also this process shows you if your logistics work seamlessly. When does the raw material arrive? Can you get them easily as replacements if needed?

Market which includes branding

It is all about creating a recognisable style for your product. It’s all about creating awareness for your liquid soap business. Even though you must have planned this out or identified some ways in your business plan, it is time to implement them. You might need to get a graphic designer to help you design and print out your brand design which you will attach to the bottles of liquid soap. 

The easiest to do is to  create a social media page and start from there. Develop some small business cards or postcards which you can share when you meet people. Make small soap samples using very small bottles to use as give away samples to potential clients. Begin to visit those places we listed above that you can buy in bulk. 

Maintain your liquid soap business

This is the part many entrepreneurs forget to dedicate energy to. From time to time, you have to check what works and what does not work well. Starting up a liquid soap business is very exciting because you are going into a field that has a large customer base ranging from the average home user to the corporate offices. However you need to make a business plan as stated above and also learn all you can about running a business. But remember, your business plan is meant to be like your Bible or Koran. 

You revisit it and re-edit or update based on your actual operational experience. Find out what you need to standardise or what operations you need to scrap out. Find out how to get more reliable supplies, how to streamline your logistics. Who to get on board and who to discontinue relationships with. All these reflections, standardisations, monitoring and reporting will help you grow from a micro enterprise to an international style liquid soap business. In our app, we dedicate efforts to publish more business building information, tools, techniques and resources. So join us at the Joadre academy for MSME to grow your ideas and self. 

Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you want to contact us, use our contact form or consult us  through the app. I look forward to welcoming you to our ACTIVATE program.

Thank you for reading to the end. 



Essentiality Of Media Training For Entrepreneurs – Part 1

Why you need Media Training

If you haven’t done a media interview before, trust me, you’ll forever think it’s a walk in the park. Chill! I am not saying it’s a backbreaking task. Even though it can be, if you’ve never had training. It takes a lot of courage to do a live radio interview! Well, thank goodness for social media! With social media, we all can hide behind our keypad and express our stance. If you care to hear the rude news? It’s not even that simple when a business enters a crisis. The ravenous 24-hour demand for news has made it important for entrepreneurs/business leaders to acquire the skills to milk media opportunities.

This article therefore takes it upon itself to show you round the yard of media training and why it’s important for you to have one. This is a 2 part article. So make sure to subscribe to know when we publish the next part.

What is Media?

For ease of understanding, we are simply going to define media as any communication channel or tools used to disseminate such things as news, movies, music, advertisement, information, mostly to a mass audience. Media can easily be categorised into print, broadcast, and internet. If broken further, we would have newspapers, magazines, photography, billboards, television, radio, cinema, digital media, social media, etc. Is media training learning how to use this channel? Find out below. Meanwhile don’t miss this information Why to use content creation to make money online.

What is Media Training?

First, media training is really not to teach you how to create music or news. So, briefly, media training is a program designed to help individuals, entrepreneurs, business managers, spokespersons, and employees of an organisation or business effectively interact with their target public. However, it also aims at establishing a good communication relationship between the organisation and the media. 

The core reason for media training is to provide the right amount of coherence in messages going out from the organisation or bearing the business name. In order words, it is to ensure that all communication efforts; speeches, interviews, press releases/conferences etc, done on behalf of the business outfit, reinforces the same message, otherwise known as key message. Looking for How to Succeed Without Social Capital, a.k.a Connections.

Must I be Media Trained as an Entrepreneur?

The answer is YES! Even when you have a Public Relations Executive, at some point, as the business owner, you’d have to face the media in-person. The fact is, your words carry more weight than that of any delegate, especially in a crisis situation. Unfortunately, many entrepreneurs don’t know what to do when journalists reach out to them. One second, they’ve missed out on a free media exposure. 

In a crisis situation, some entrepreneurs or business executives inadvertently damage their brand’s image by saying “no comment”. Well, they were never trained, so they have no idea of what to say. We reckon with the fact that journalists can be ruthless when trying to get to the bottom of a story. Some would choose to ask really tough questions, while others may decide to be confrontational. At this point, you should never respond with “No Comment”. What do we suggest? ‘Block and Bridge’.

Block and Bridge  – Number one media interview lesson for entrepreneurs 

Block and bridge is a technique used by Public Relations experts to reclaim control of in a media interview, in order to get across their intended message. How is that done? They start by first acknowledging the question (to assure the journalist that they heard the questions). The next step is called smooth transition. Smooth transition is an effort to maintain a friendly atmosphere that gives a seamless opportunity to redirect the cause of conversation. Here are some of the statements used to achieve this: 

  • Thank you for bringing that up, however, it also speaks to a bigger issue which is…
  • That is one way to think about it. Another way is…
  • That is not my area of expertise, but I can tell you that…

Take The Bold Step & Bridge The Question!

After you have successfully blocked the question, the next thing to do is to bridge. What does that even mean? Bridging means that you would be introducing a topic that aligns more with your intended message or that of your company. It could be showcasing some of the great things your company has achieved, Corporate Social Responsibility (CSR activities). 

Think of it as an opportunity to connect with your target audience, therefore, employ the use of story. There’s no other way to say it, media coverage is a sure way of gaining attention on your brand/business. So, put forward your best foot, be prepared for hard questions every time. Lastly, be friendly when answering even the hardest of questions.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 



Citizen Journalism? First To Break The News Syndrome – Fake News

Why citizen journalism is important

In today’s world, more and more people are getting involved in the world of journalism. In some cases, these people are not professional journalists, but rather everyday citizens who are documenting events as they happen and sharing them with the world. This type of information spread, which involves the general public in the process of gathering and disseminating the news, is often referred to as “citizen journalism.” This type of journalism has a long and storied history, and is often credited with helping to bring social and political change to the world. Helping to bring social and political change to the world? Well, that’s one way to look at it. Another is that it’s a strong tool for propaganda.

That’s been the two sides of the debate in recent times. Some fault citizen journalists of being plagued with “first to break the news syndrome”. This syndrome, according to critics of citizen journalism, feeds fake news. But is that true? Well this article hopes to remind us of the benefits of citizen journalism. Even though there are some cons, do they outweigh its pros?

Citizen Journalism Is Not Fake News

In the past few years, fake news has become a major political issue. Much of this fake news has been spread via social media. But fake news isn’t just a modern problem — it has been around as long as the press has. It is sad that fake news and citizen journalism are often used interchangeably, but there are some important differences that set them apart. The most important difference is fake news is designed to look like real news, while citizen journalism is simply real news. Fake news mongers are paid to spread misinformation online or feel dedicated to the agenda to do so for one reason or the other. Read further to learn what citizen journalism is rather doing, against what its critics are amplifying.

Watchdog Of All And Sundry

Citizen journalists have been able to serve as watchdog of both the government and mainstream media. In the recent #Endsars protest which happened in Lagos, one of the factors that made it difficult to cover up the event is the live report done by a citizen journalist. Social media is a viable tool employed by citizen journalists to disseminate their report. In the case of #Endsars, instagram live was used. Even despite this, concerned stakeholders claimed it was a doctored report. It makes one wonder, do they doctor live instragram recording too? It is convenient to think that haters of citizen journalists would do anything, say anything, to tarnish its reputation.

Balance stories by mainstream media

Gone are those days that mainstream media can feed audiences with just what they want. Not to consider now that many mainstream media products also come into play with their own agenda. The question is then  – whose agenda is it? Things have really changed, citizen journalists identify and correct misunderstanding, or misreporting. It is true that mainstream media are strictly regulated but luckily, citizen journalism is not. Therefore, it presents its audience with a wide range of news stories, each to help properly understand a news event. Don’t miss our previous post on Fear of failure? This is how to stay courageous!

Real Time News Report with Citizen Journalism

Equipped with even the least of smart phones, a citizen journalist is capable of reporting  and disseminating news events in real time. Not to imagine those with a sophisticated battery of production and dissemination tools. As a matter of fact, mainstream media sometimes depend on video/photo reports from citizen journalists to augment their news story. Check this report by a concerned citizen Sexual Abuse in Nigeria: The Uwaila Vera Omozuwa story.

Tech like misinformation mapping and computational linguistics may help.

We definitely acknowledge that there is a real danger of fake news on the internet, where hoaxes can be repeated as legitimate news. Even news organisations are sometimes fooled. Sometimes, the truth is lost in the noise.  We however, argue for tech projects that will build a system that can identify fake news by using techniques like misinformation mapping and computational linguistics. We really hope to hear from you, what do you think? Do you think citizen journalism is an estate of fake news or otherwise? 

An opportunity for entrepreneurs

But entrepreneurs, look at this development. If tech has decentralised traditional gatekeepers of information dissemination, then you too can enhance your game and get into the space. As professionals gathering real news, creating your own ethics and regulations. The question would be “WHY“? Maybe you too can build an information project to create a better world where diverse information is accessible to all.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

Get our app, stay in touch and lets help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when its out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Discover Your Authentic Self And Develop Your Idea 

discover your authentic self with ceri samvilian and joadre

Every human being has something very special and so unique about them like their ideas and their purpose. Yes, I mean it. Even when we all might share very universal emotions and nowadays, lifestyles. The truth is that you have your authentic self right within you. That is who you are. All the noise and identities life has forced upon you is not who you are. For us at Joadre, we know that for you to get great ideas to launch your projects, you need to stay true to yourself. But how easy is this in our world today? 

The game changer approach – discover you!

I personally met Ceri Samvilian a couple of years ago at an event in Vienna where we were both speakers. Ceri is a certified authenticity life coach. She got on stage to share her message “discovering our authentic self”. Previously, I had not really focused on authenticity as a personal development process to enhance entrepreneurship. But as she spoke and later on, we met a couple of times to share ideas, I began to see how impactful this would be for entrepreneurs. 

Does your idea resonate with your authentic self?

You know that to create a solution or start an idea, you have to believe in it yourself and the idea. This means it has to be something you truly care about. Something that resonates with you. Right? But how do you resonate with something if it is not authentic to you? This is where the journey begins. When people search for great business ideas, I encourage them to tap within first and listen to the message they have been given. But if you cannot connect with yourself, how can you hear the message? How can you find the ideas? How can you create sustainable solutions?

Join our 2 – day program to develop your idea and discover you

We have developed a process to help you through discovering you and then transforming what you find into a great idea which you can either execute as a business or a project. I am so excited to announce that, together with Ceri, the authenticity queen, we have curated this special program that merges both of our expertise together. An Ideas and Self development program called “ACTIVATE”. 

It is a 2 – day program and we provide you with accomodation at our Lodge, feeding and relaxation sessions. Click to visit our Yellow Lodge space and read more about the program as your coaches. You know you are made for more. There is something you are passionate about. And you are willing to take action. Activate your power and begin your path. 

Our intensive program consisting of diverse activities is designed to help you unpack your thoughts and systematically develop your ideas. 

Idea Development – Exploring structured processes to create

You might have an idea to start a project that would bring about social change. Within this 2 day program you will find tools that would help you bring that idea into a real initiative, project or business. These tools and templates you will have access to can be used even after the program. Our goal is to help you transform them into fruition.  

Self Development – A Journey to self Discovery

This is beyond ideas development. We want you to tap into your authentic self as you explore your vision, that is why you will have sessions where you can use innovative tools, like the Ceri Samvilian new journal and exercises, to discover and activate the power in you. 

And we did not stop there, we have some more experience planned out to make you take out the best of the time you dedicated with us and to your self development. As both of us come from the motherland, Africa, we bring in some of our traditions along into the 2 day session like the Iboya practice. You can learn more on our Lodge page under local guide

The future is beautiful  with your authentic self

The world today needs people who are true. Who believe in a better world. Not driven by the expectations of others or the need for validation, but authentic humans who choose love. Let’s begin this journey with you. Lets guide you to explore and develop solutions to make the future a whole lot more beautiful. We want to keep every session within a very small group of about 4 people. We encourage you to check availability and make your reservations to join our program soon. 

Get our app, stay in touch and let’s build together

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you want to contact us, use our contact form or consult us  through the app. I look forward to welcoming you at our Yellow Lodge Space and in our ACTIVATE program.

Thank you for reading to the end. 



Need Funding? Use Grants To Develop Your Idea

get funding for your idea

So many of us have great ideas that we want to transform into a real venture or project but very often, we lack the funding to do so. Right? In this blog article I want us to take a closer look at grants as a way of raising funding to develop your idea. What are grants? Grants are basically funds from any organisation or the government available for different projects. The government gets its available funds from the taxpayers. Private organisations dedicate a portion of their profits or marketing budget for this purpose. Grants are also often referred to as subsidies. If you believe that grants are way too humanitarian, charity-like or too social for your idea, wait, let me tell you otherwise. 

European states developed through grants to private sector

All throughout history, the government, especially the US and many EU states have sustained their economy using subsidies and grants. Back then, it was local farmers and businesses that profited and received this kind of funding, but now, it’s very large corporations that get to receive most grants. Are the use of the grants fair and always appropriate, no, I doubt this. But that is not my point. My point is that grants are to be viewed differently. I encourage those with a sincere and sustainable approach to access grants rather than very capitalistic ventures or lazy brains exploring this funding opportunity. 

Funding through grants are a 50:50 chance

If you might be interested in getting a grant, you can get our business development app and check our funing list to see grant offices that serve Africa and Europe. But what do you need to do to access grants? Before I share some tips from our experiences, let me inform you that grants are a 50:50 chance. You are not entitled to any grant and you must contest for it. SO either you have your own capital or some financially buoyant relative, you should approach the grant like you approach a bank. Be prepared and equipped with your tools. What do you really need? 

Are you eligible and can you manage a grant?

Depending on the grant, you might need to have a fully fleshed venture, idea or plan. But first thing is to research for the grant and about it. Check who received these grants in the past 3 years or times. Also check the criterias and read through thoroughly. Some grant offices, especially those competent ones, have a help desk which you can call to get more information and clarity. After you are clear about the criterias, requirements and needs, ask yourself if the grant is suitable for you. Like I said, it is a 50 percent funding chance, so you do not  want to waste your time on grants you are not eligible for or you cannot manage. People underestimate the grant application process, managing a grant if they receive one and the reporting process. These 3 processes we would discuss in future content in our app.

Grant Application – Do Not Downplay Your Competence

Now that you are technically and administratively eligible, your next step is to read through the actual grant application. Read it aloud to yourself and begin to answer the questions. It is not rocket science! Trust me. However, if it is a grant that requires you to apply for a ready-to-launch or existing project, you should rather start with the project plan before the application. A project plan is similar to a business plan. In this writeup, you identify what the project is, why the project is needed, who it will benefit, how you would carry it out, the cost and how it will generate funds. One thing I see people forget is to brush up their CV and about the team. Please spend some time there to make sure you represent your team appropriately, not too exaggerated, but also do not downplay your competence. 

Is The Grant Funding Sufficient? Is It Worth It?

Now examine the grant application to see if there are many extra questions, requirements that you need to prepare. The thing about grants is that many do not pay the total granted amount up front, nor do many grants finance the project to a 100%. Why should they? Remember the point here is to assist you with the expectation that you also have the financial and managerial capacity to host the project sustainably. So if you find out the percentage which they fund, make sure it works for you after you add your own to it. 

Then when it comes to budgeting, remember that your time is money as well. Many grants would want to know the financial contribution you bring to the table. Also many grants do not expect a payback, meaning you do not have to pay back if you deliver properly, timely and within the framework of the grant. Neither do you have to pay interest like you would do with a bank. However, you will be occupied with paperwork like writing mid-term reports, documenting your work and making final reports and accounts. Is this worth it? 

Well after exploring several funding strategies in the past 20 years, I can tell you none is easy. The bank would need paperwork as well. Investors would need reports too. So endure the paperwork and get your idea developed. At least, you do not have to pay interest. It is rather unfortunate that access to capital is this complex in our modern world. But you got this! Now back to your own investment. It is simple, either  you have some money in the bank or you can get overdraft from your bank. Maybe you have an investor too. 

Your Time Is Money

It is important that you know this. Your work time has value in money. For this to be valid though, you will need to keep a Worklog that entails date, actual activity or work done and the time used to do it. Is this not too much work? At first I thought so but slowly did I begin to embrace the value of the worklog for our internal process. We became even more accountable to ourselves, we were able to see what consumes time. So there are some administrative lessons to take out of the grant process. 

A quick wrap up for you to take out of this long article on funding; 

  • Read through the grant criteria an application before applying. 
  • Research and evaluate the past projects the grant sponsored.
  • Develop your project business plan. Remember to emphasise on your competence.
  • Come up with ways to make your own financing part available. 

In future content, we would explore further on funding and I will teach you techniques that would help you raise the funds you need. Meanwhile, we launched our tailored all-in-one business development solution to connect SMEs globally, offer up-to-date business education, tools and funding information, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you want to contact us, use our contact form or consult us  through the app.

Thank you for reading to the end. 


Joadre Editorial

Before You Invest In A Business, Look For These 6 Signs

Checklist before you invest in a business

Truth be told, the decision making process to invest in a business can really be daunting. Not only will you have to sieve out the right decision from your fears, biases and intuition, you would also have to deal with post-investment dissonance. You know, taking that huge risk to invest, maybe all your life savings in a business only because the business idea sounds fantastic. Well, Okay, to save you this stress, we have taken time to curate 5 signs or elements to look out for when next someone says “come and invest in my business”.  These recommendations are not only useful to investors, they are also handy for entrepreneurs to do proper assignments before pitching.

  1. Business Differentiator- Thou shall not invest in a me too business
  2. Solid Business Plan is a must
  3. Registration Documents
  4. Number Forecast
  5. Strong Story is what consumers buy
  6. Invest when the Eagle-Eye view is available

Business Differentiator – Thou shall not invest in a me too business

Without mincing words, investing in some business idea is just a sheer waste of funds. The market is already saturated with so many products, don’t invest your money in a ‘me too’  business. Critically review the business idea, what’s new or innovative about the idea or product? What’s unique about it? What problem is it solving? Check if the “problem it is solving” is actually a problem. 

What makes the product stand out? Is the market ready for the uniqueness of the product? Is it truly a new-innovation or a remodified innovation? We are not saying that a product must be a new invention, but that a product must have a competitive advantage. It is this advantage that will make it survive and be successful. A product can differentiate itself by being, for example, the most fuel-efficient car, if there has not been one in the market.

Solid Business Plan is a must before you invest in a business

It sometimes doesn’t take forever to identify a serious business. One of such easy ways is through a business plan. When someone says they have a business idea or they are into a particular business, ask them for their business plan. Not only does this show that they have given the whole idea a thought-through, it also shows their level of commitment to the idea. See a business plan as a roadmap, if you trade crypto, see it as a whitepaper. Check out our recent post on crypto investment. 

A good business plan shows where the business is going to, projection of when it will get there, and how it will get there. A good business plan will contain information such as: target market data, marketing plans, sales channels, financial projection, competitors analysis, SWOT (strengths, weaknesses, opportunities and threats). Check how to write a business plan. A business plan is a must before you invest in a business!

Registration Documents

If you have been invited to invest in an established business, then it is proper to request to see the registration documents. However, this is not enough. You need to combine all the prescribed, at least to the level of conviction. A verifiable Nigerian business will for instance, have documents that includes but not limited to Corporate Affairs Registration, Tax Identification Number, Association registration. If it’s food, drugs, beverage, cosmetics or similar, it will have the National Agency for Food and Drug Administration and Control (NAFDAC) registration number. 

Some other businesses require Standard Organisation of Nigeria (SON). All of these will prove that the business passed all the legal requirements and procedures, as stipulated by the government.  You don’t want to invest in a business that didn’t do the right thing, and for that, getting heavily hit with legal actions. If the idea is very excellent but does not have all these documents, the entrepreneur must be able to inform you at least about which documents are needed on the spot. 

Number Forecast – to invest in a business

Remember, you are an investor not a charity organisation. You are not donating your money for some charity cause or are you? You need solid data that shows your money will be made back with profit. If the business has not been up and running, then it must show: what’s expected to come in, when business will hit the targeted number, most importantly, when you as an investor can be expected to start earning your money back, with profit. 

In short, you must be convinced that there is a strong finance plan. There should be a clear cut investment structure that shows percentage of ownership for a particular amount of cash. Say, invest 200,000,000 million to get 5% ownership. As an investor, you will have to negotiate what favours you here. Don’t forget to ascertain the exit plan.

a good business idea is problem solving,

has a good business plan and a strong story

Samuel Olawoyin

Strong Story is what consumers buy

The market as said earlier is saturated with so many products. It is only wise not to invest in a ‘me too’ business idea. Consumers are not robots, just like you are not too. If an idea has a great story to back it up, and it can convince you, it is likely to convince the consumers too. Consumers buy experience/story around a product, not majorly the functional feature of the product. 

Think of story/narrative as what the consumer will tell their friends about a product, how they will describe it. In that case, someone asking you to invest should be able to tell; where the idea came from, and where it’s aiming at. What needs to be met? How will it change the world? Why should consumers abandon product A to pick yours?.

Invest when the Eagle-Eye view is available

The eagle-eye view is that which flies high above the landscape and sees far beyond what is for now. Where should the business head towards? What are the opportunities sto scale? How will the business develop? What vision does the business have? We will explore the eagle-eye view in more depth in other contents as it is so crucial before you invest in a business.  

To sum it all up, a good business idea is problem solving. They have a good business plan and a strong story to push it’s solution out.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy,
  • data information to guide you and
  • a community of both international partners/investors and Nigerian entrepreneurs.

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

Why Brands Name Don’t Really Matter

Forget! Brand Name Don’t Matter

Okay, this really sounds weird, isn’t it? That brand name doesn’t really matter!  Sure you have enlisted 100,000,000 points to counter this argument. Okay, wait for it! Who knows, maybe you would have had a change of opinion after reading through this article. Without much ado, let’s jump on it, let’s clear these three myths that make you think brand names matter.

  • Consumers buy because of brand name
  • Brand name itself attracts talents – You say what?
  • Brand name increases sales – Fat Lie!

Consumers buy because of the brand name – Don’t say that again!

Does someone sending their child to buy toothpaste and insisting on a particular name, means they are buying because of the name? Well, no! If you are in doubt? Answer this simple question. Do you buy Cocacola because the name is Coca-Cola? Fine, in some cases, you like the name, but that’s never enough motivation for purchase. The truth is, people buy a product not because of the brand name, but because of their familiarity with the brand name. Also, they do because of their experience while associating with the brand/product. It is this experience that gives birth to brand loyalty and translates to a good brand name at the end.

People buy GUCCI because of the story they’ve heard or experienced; exclusivity, luxury, not really the discernible meaning of the word GUCCI. But it can be easily miss interpreted that people buy it because of the name. Click to learn Deep Mindful Strategies to Build Your Small Business.

Brand name itself attracts best talents – You say what?

When the indigenous people say a good name is better than gold, perhaps you misinterpreted it. Wake up! They didn’t mean Laura is better than Lawrence. What they are basically referring to is the deeds of the bearer, not the name per se. The same as for a brand, talents will be attracted to a brand not really because of the name, but because of its personae. Most importantly, talents are drawn to work with your brand based on the story they have heard about your brand.

In some cases, they wish to work with the brand because of the experience they have had with the brand too. An urban person is most likely going to like to work with a brand that creates urban feelings/experiences. Experience for a consumer could be; exclusivity of a brand, luxury etc. While the story could be; expensive or cheap, quality or fake etc.

Brand name increases sales – Fat Lie!

People don’t pick up items on the shelf and buy them because of the name. Don’t get this twisted, a name is very important, I mean, it’s the first thing anyone will hear about a brand. Also, it is possibly the last thing they will hold on to. But the question is, do people buy a product just because of the brand name, which will then translate to increased sales? Think about it! There are many variables that bring about increased sales but the name surely isn’t on the top 5 of the list. Check out 3 tips to make more sales for your online business in Nigeria.

The top factor is the consistency at which the brand delivers its promise to the user. Thus, creating a good user experience and sending a good story about the brand out there. Remember, word of mouth is the most powerful form of advert, and it’s also the cheapest. One of such good stories is a brand being sustainable. Learn how to Create Sustainable Routines To Grow Your Business here.

What should be your concern!

As an entrepreneur, you should be more concerned about the experience, story and personae of your brand, and not the discernible meaning of the name. Big brands don’t joke with this, and that’s why they keep investing in improving user experience around the brand, in order to insure brand loyalty they have gained. However, we align with the school of thoughts that you should keep the name simple, memorable, and creative. Also, be aware of the culture, ideological profile of your target audience before giving your brand a name. Most importantly, refrain from a name that restricts your business to one product. What happens when you wish to diversify. As a matter of fact, it is not important for the brand name to directly reflect the product you offer, ask yourself is ‘apple’ selling apples? 

What you should never forget from this article

The key message of this article is that you should focus more on creating a good story, great product and experience around your brand. Focus less on the discernible meaning of your name! Why? People who buy a product remain loyal to the brand because of their experience using the brand. Some decide to buy because of the story they have heard about it. The story could be excellence, premium, or organic product, and the experience could be exclusivity, luxury and longevity.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

3 Success Misconceptions To Rethink To Become Successful

Common Misconceptions about success

There is probably no other phenomenon that is as difficult to define as success. Do you know how difficult it will be to count the strands of hair on our head? That is how difficult it is to define it, as well as count the various definitions given to it. The difficulty could be associated with the fact that it means different things to different people. To one person, success means getting 1st position in their academic pursuit. For another, it is adding a couple of zeros to the salary earned (Yes, I am now earning in seven figures kind of success!).

Its relativity has led to many misconceptions about its definition. In this article, we would attempt to identify and burst 3 common misconceptions about success. Most importantly, It should at the end prompt an inner search within you. We hope to stimulate you to search within you, what does success truly mean to me?

You must have loads of experience and work insane hours

This is a misconception that you need to have a lot of experience before you can become successful. Well, in as much as experience is a thing, success doesn’t directly need much of that from anyone. All success is asking of you is smartness. How does that come about? For instance, if you have an interest in the clothing industry, you may enrol in a short course to equip yourself with the requisite knowledge. You don’t need to have 500 years of industry experience yourself. The smart decision will be to partner with someone who has experience in the industry. Do that and watch as success smiles at you.

All success is asking of you is smartness.


Check this our previous blog to Find your power and the secret to success.

Become Mr and Ms. Bussy for success

Another leg of this misconception is that you need to be hardworking or work insane hours to achieve success. No wonder everyone is forming” Mr and Ms Busy”. Well, what success has asked of you is smart work. This means consistency and not hard work in the common sense of it. There is a difference in these things. Take, for instance, achieving a toned muscle. It is about being consistent with your workout routine, smartly developing, say, 1 hour per day to work out, not dying at the gym on Saturday by spending 7am to 6pm. You want to Become successful! Try this simple master technique dished out in our previous blog.

The Overnight Success Virus

We decided to call this a virus because it is rampant now. Everyone wants to make it overnight without putting in the effort, by effort, we mean smart work, endurance and patience. Well, you can’t really blame people for this misconception. Why? Because no one really talks about the phase they passed through before making it in either career or pursuit. Unfortunately, those who decide to talk, sometimes, just overwhelm. They ridiculously overwhelm everything with bad energy, which just makes someone with a feeble mind say they can’t make it. 

This overnight success virus makes people involved in all sorts of criminal activities. Often times many become victims of fraud by committing a Ponzi scheme, alias 30% ROI. There is no other way to put this, success requires patience. It will be easier to accept this fact when one agrees that success is not a destination, rather, it is a continuous effort or behaviour at achieving excellence.

How to identify Ponzi Scheme

Success is all about Money?

It will be untrue if we totally say it has nothing to do with financial or economic achievement. However, we can debate that it is not just about having money. While it may be true that you need money to live a good life, it is also true that beyond money you need other things that give you ultimate fulfilment. If you don’t discover these things on time and allow your attention to be only on money, it is possible to end up with a less fulfilled life. 

We are not ignorant of the fact that you need money to get what you want. Yea money is a means to an end in achieving your goals. It is safe to hang it on the fact that until you make enough money, you may never get to know that real success is not in and all about making money. Still, you must and need to make money.

On a final note, when it comes to defining or explaining it, you must always remember that success is not a destination, rather it is a continuous effort or behaviour at achieving excellence. Now, over to you, what does success mean to you? Do you know of any other misconceptions, let’s hear from you in the comment box.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

The Magic. Build Businesses In Africa

Joadre can help you build businesses in Africa

We have launched our tribe and we are working to build businesses in Africa. Imagine this!

Imagine what 3000 of you can create – cross-continental tribe

This is only the begin of an idea we have birthed since 2006, as we started off by counselling young Nigeria women who survived human trafficking, a form of slavery and exploitation, in Europe. Now the idea has come to fruition. We have created this platform. It is on you to get on board, share with friends, connect with us and let’s grow this together. Join us here and start the change now. 

Imagine this, 1000 small businesses on board from Nigeria, 1000 African diasporas from all over the world and 1000 native Europeans from all over the world, coming together to create a sustainable global economic ecosystem. 

Money is not the driver of our case, but money we would use

Sustainable firstly by deep values, that are integrated, and not separated from economics. Culture, society, community, spirituality, all working together in our economic space. We embrace all these aspects of human existence and inspire our tribe to develop only products and services that truly enhance these aspects while the pursuit of economic gains. Money remains an idea, a collective idea we have come to accept as a form of exchange. Money remains an instrument we use to start small businesses. Therefore, money is not the driver of our case.

Build in your space of expertise towards the vision of a sustainable world. 

Services and products made by the tribe members are used by the tribe members if geographical delivery permits. Proceeds from the tribe subscriptions are invested in the tribe members and community ideas. We deliberate, we showcase, we suggest, we move together. Joadre is aware that there are many groups on social media that are fair and want to recreate a new kind of sustainable ecosystem, but on Joadre, it is not about creating content and making members do the work of creating content, it is about everyone building in their space of expertise towards the vision of a sustainable world. 

What We Do. How We Develop On The Tribe

  • When we have major decisions to make that would affect our tribe, we share, we debate and we vote. 
  • Using our weekly blogs, weekly videos and podcast, we publish new information relevant to the ecosystem. Not based on mainstream trends, but based on the possibility of growth for our members. 
  • Our goal is to use our tribe subscription profits to develop funds for businesses in Africa as we intend to scale our platform to other African cities. 
  • We want you to understand deep information, back information, analysis and how it is relevant to your small business, ideas or intended ventures. 
  • We want to show you the opportunities and blind spots within the global economic ecosystem. 
  • We want to help you start your ideas and guide you towards how it can truly become a sustainable venture that empowers and gives value. 
  • It is our mission to help you find that unique business proposition from within the unique mind you possess. 
  • We host live meetings online and in person as workshops, group meetups and large conventions. 
  • We are building social capital, financial capital, network, partnerships and links to create synergies within our tribe web. 

Joadre is a place for inspiration as we share stories and biographies from and with the tribe, as we showcase others journeys and show you how they navigate challenges. We have realised that funding ideas, funds to start, and the right partners on ground are key aspects for you, so we are working at the background, discussing with funding partners to get on board as investors, to open more possibilities to you in the tribe. We release more features based on what you really need. 

Stay curious and build businesses in Africa

Joadre was launched to help you start your side or full time business. Now you know the zeal and drive we possess. You know how serious and in-depth we have been studying history and the status quo, you know how hard we are working behind the scenes, this is your opportunity to be part of our work. Join the tribe. All these opportunities and features are only available for our tribe members. Get the tribe app – available right here, learn, stay curious  and build business in Africa. 

Get Involved, Join The Joadre Movement and Here Is How!

The process is easy! First, Welcome. Since we will release more tools and features in the future, it is important you have one login for all our features from live event access to digital platforms. Get on the tribe page at https://tribe.joadre.com, sign up with either your email or socials. 

You will be directed to the app on google play store (IOS for Apple users is in the making, and a web app will be released soon). If you have only Apple, we will still make sure you are involved. Get our newsletter, so we keep you in the loop with infos, updates, opportunities as they happen. 

You can follow us on social media, but remember, we do not own any social media platform, so if we get censored for our truth, you might lose contact with us, so newsletter is still the best option. Nevertheless, it seems to look good if the social media platform has many followers. If you are already on them, follow these accounts – Joadre instagram, Joadre Facebook, Joadre Pinterest, Joadre Linkedin page, Joadre Twitter and Joadre YouTube

That was it for now. Sorry it is a long article, but we now have it for you to share, debate about it and give us your feedback. This is the first step. Do you want to partner with us or contact us, just use our contact form to reach out.

Thank you for reading to the end. 



How to Start an Affiliate Marketing Business – 6 Steps. Step 1

Learn Affiliate Marketing Business

We are in the age of digital revolution where the traditional business as usual approach is rapidly changing. The good thing here is that the traditional gatekeepers are not in your way, so you can start a business online such as affiliate marketing with literally no social capital a.k.a “connections” requirement. But beware that there are new gatekeepers in the digital space. We will explore this in another blog. Looking for quick money? Affiliate marketing is one of the fastest and easiest ways to make money online. Even if you have an existing business, affiliate marketing is one of the easiest ways to add another income stream to your business.  The result you get from this blog is to actually have a blueprint to start today.

What is affiliate marketing?

Affiliate marketing is a way for you to earn a commission for recommending products or services to your friends, family, network, work colleagues or even strangers who come across your recommendation. When they buy, the seller pays you a commission. 

Step 1: Review your opportunities – this is where to start from 

To start an affiliate marketing business you will need to make extensive research on companies that will be open to engage affiliate marketers like you and in your region because not all companies sell to where you stay. Come up with a list of 10 companies that you will like to promote their product and earn doing so. 

What kind of companies are you looking for? 

While some companies require that an affiliate has a website, a vast majority encourage people who do not have a website to use their social media accounts. With this practically everyone can go into affiliate marketing business. Your goal should be to find companies that have an online store where they sell products or services.  These companies want to have traffic directed to their platforms or e-commerce sites like Jumiang, Cartrollers, Konga, wakanow etc this research can be done online by simply typing/writing “companies that have affiliate programs” on google and you will see a list of companies who do this with their links and you can register. Was that not easy? This action should take you at most 2 days to accomplish!

Bonus tip for step 1: Know who you want to sell to.

Let’s get to do another easy research that you will need to be able to move to the next step. Who are your customers? Those are the people like your friends, family, colleges, strangers you will showcase the product of the partnering company to and they buy. So it depends on the products you choose, you now begin to target the customers that will want that product. Make sure to choose a customer base that you can target. 

That was it for now. This is the first step. After you are done with this. Move on toe step 2 which we would release soon. If you want to know when we release step you can sign up to our newsletter. We are creating videos, tools and more guide to help you start your side or full time business. We are also discussing with funding partners to get on board as investors for small businesses in Africa. This opportunity will only be available for our tribe members. Join the Joadre Tribe now and get the tribe app – available right here to get  notifications, learn and build your business. 

Thank you for reading to the end. 


Joadre Editorial

Formal. Education System in Nigeria, Part 4

Formal. Education System in Nigeria, Part 4

Either consciously or unconsciously, when most think of education, we often think of it  only within this parameter. Without mincing words, education is something we receive till forever, it never ends. Visit our previous parts of this series Part 1, Part 2, Part , where we cleared the misconception about the meaning of education. In this part, we will touch on the formal education system in Nigeria.

Historical Background of Nigerian Formal Educational System

Historically, Nigeria’s formal educational system in place today can be traced to the long history of European Missionaries’ contact with Nigeria. The educational system started basically with primary education before the inclusion of other levels of education. All being managed according to their respective doctrines and philosophies. The first secondary, CMS Grammar School, Lagos was recorded to be established in the year 1859. After a while, the British government decided to intercede in the effort of the missionaries by donating learning materials. 

Meanwhile you should know that the colonial approach by the British administration was packaged in three-fold – chirstianity, education and trade. Later on,  the British government gave an ordinance that aimed to the classification of Nigerian schools to public and private schools. This ordinance failed, and another was given, with large employment of foreign teachers and encouragement of missions and private individuals to establish schools. Amidst all this, every community and lands, that formed todays Nigeria, had its own formal education which was not strictly separate from the collective living and aspects of these respective communities. 

Subsequently, Nigeria was amalgamated in 1914 and that event brought about a new ordinance to take education to every part of the country. The country did not have a tertiary institution until after 73 years of the establishment of the first secondary school.  Notably, that first tertiary institution was Yaba Higher College, established in the year 1932 and commenced full operation in 1934. In later years, specifically 1948, the University College Ibadan was established, starting with just 104 students, and the first private university was established in 1999, Igbinedion University, Edo State.

Nigerian Formal Education Structure

The Nigeria formal education system is based on the National Policy on Education (NPE) guidelines. Nigeria’s formal educational system is known to have changed from time to time, but today, it is based on the (1) -6-3-3-4 formula: The one year provided for pre-primary education (kindergarten), six years for primary education, three years for junior high school, three years for senior secondary, and a minimum of four years for Tertiary education( university, polytechnic, college of education), with exceptions for courses like Medicine and Surgery, Law, Vet. Medicine etc.

Primary: Education System in Nigeria

The primary education in Nigeria usually lasts for six years and can be obtained from both private and public primary schools. While public schools are tuition-free, parents are expected to pay some levies. Private schools on the other hand, charge a substantial amount as tuition fees according to their level of development, facilities and location. Parents are expected to make payment per term, and there are 3 terms in a session. Unfortunately, public schools are plagued with conditions such as lack of proper classrooms, learning materials, chairs, teaching materials, health facilities etc. Therefore, many parents prefer to take their wards to private schools. There, they are assured of a conducive learning environment for their wards. Check our previous blog Equal opportunities for all is bullshit!

Primary School Curriculum

The curriculum of primary education includes subjects such as: Mathematics, English, Social Studies, Home Economics, Agricultural Science, and the recent addition of ICT, French and Civic education. Mind you, there is a slight difference between the curriculum used by the private and public schools. Most private schools often decide to broaden their own curriculum. Yet, maintain the general curriculum prescribed by the education management board. Graduates of this level are awarded a Primary School-Leaving Certificate.

For public schools, primary education is under the control of the local government. For the teachers, the minimum educational requirement to be eligible for employment to teach is the National Certificate of Education (NCE). Private school highly depend on the location of the school, for some, the requirement is a Bachelor’s degree in education. Others however, take as low as Ordinary National Diploma/SSCE.

Junior Secondary  School Education

This level of formal education takes 3 years to complete and is divided into two streams; prevocational and academic. The core curriculum includes English, Mathematics, French, Basic Science, Social Studies, Basic Technology, Civics. Whilst the pre-vocational electives include Agriculture, Business studies, Crafts and Computer Education. The non-pre-vocational electives include Creative arts, Religious studies. To be promoted to this level, for a public junior secondary school a candidate must have written and passed a special examination known as ‘Common Entrance’. Should the candidate want to have this level of education in a private school, they would be required to write another entrance examination prepared by the private school. Oftentimes, the frequent age group of students in this level is usually between the age of 9 – 14.

Junior Secondary School Certificate

On the completion of this level, students are awarded the Junior Secondary School Certificate(JSSC). The certificate is awarded after having passed the ‘Junior WAEC’ to either further to Senior Secondary School, Technical College or to enrol for vocational training. Generally, it is tuition-free for public schools, although parents pay certain levies. For students attending private school, just as in the case of primary school, there’s no standard rate; several factors determine how much tuition will be paid. Tuitions are paid per term, and there are 3 terms in a session. Teachers at this level are usually Degree and High National Diploma Certificate holders.

To be continued… Watch out for the next part

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

3 killer choices of colour to wear to your next job interview

Best Cloth to Job interview

There is stiff competition for space in the labour market, amidst an ever-growing percentage of unemployed. It is, therefore, necessary for anyone looking for a job to do so with all intentionality. Companies interview dozens or even hundreds of people, just for one position. To scale through and be the chosen, besides your qualifications, you must pay attention to some little details. What are those details? Find out in this article aimed at acquainting you with the choice of colour you should wear to your next job interview.

Your Fashion, Your First Personality Revealer

Not only does your choice of cloth tell about your fashion taste, it also sends a subconscious message about your personality to your interviewer. The interesting thing here is, they might use it to create an impression. And, the first impression they say lasts forever. With the right choice of colour, the interviewer can perceive you as confident, professional and able to fit into their organization’s work environment. In this blog, we would examine 3 killer choices of colour to wear to your next job interview. But first, let’s check out different types of work environments.

Types of Work Environment

One of the most basic things you must do, as a job seeker, when going for an interview is to do a bit of research. Conduct research on the company’s culture, work environment. The output of your research can then inform your choice of colour, that will fit into their culture.

  • Conservative Work Environment
  • Casual Work Environment

Conservative Work Environment

A conservative work environment would expect their employees, and all working with them to do things conservatively; formally. The moment you enter, you won’t need an interpreter to tell you. You would know from the choice of furniture and office arrangement, the way employees are relating with one another. For this kind of work environment, we would recommend that you choose neutral or solid colour clothing. Wait, what if your calling is to own a business? Check out this blog How To Find Authentic Business Ideas. You Are Sitting On Gold!

Casual Work Environment

The place where you would get to see this kind is mostly in tech companies,  startups, entertainment, and nonprofit organizations. A casual work environment gives you the freedom to express yourself. You can wear clothes that show your creativity. For instance, if you are interviewing with a fashion company, you can create a statement about your sense of style and fashion. You could wear to the job interview, say, the choicest of piece/style, but of course not too domineering. Sure you’ve given it a thought to start a business, but unsure of how to get funds. Check out this blog on how to Raise Funds  For Your Business | Next Level Series – Investment

Now that you know better, this knowledge about different kinds of work environments should inform your choice of colour for your next job interview.  Let’s advance a little now to explore the 3 killer choices of colour to wear to your next job interview.

3 killer choices of colour to wear to your next job interview

  1. Blue
  2. Gray
  3. White

Blue, Getting the Job done since Nineteen Ninety Something 

Oh, darling blue! It never fails, particularly the navy and the sky blue. You must have been seeing it on world leaders, and you are just wondering, what’s with the Blue? For a male, it is combined with the choicest red colour tie. Blue is a great neutral colour for an interview. It conveys the feeling of trust, calm, and confidence, a typical killer attribute every interviewer wants to see in a job interviewee. Create this great impression and support it with a good qualification, coherent expression of your thoughts and top it up with a good cologne. Be expecting a “Congratulations, you have been hired as a Management Trainee in our XYZ company…” in your mailbox.

Gray Never Fails a Job Seeker

Gray is another great colour to wear to your next job interview. Not only is gray a great colour, but it also sends a signal of sophistication and neutrality to your interviewer. Which is not a bad attribute to send out. It is a good colour to wear, as a suit or jacket. It will give you that powerful yet not domineering look. And trust me, you will bask in confidence. Check out 3 Low Capital Business Ideas for Nigeria | New Potential


White in many cultures, is interpreted as a colour of purity. It just has to be on the list. For its simplicity and versatility. But when considering white, ensure you find a perfect accent to bring it out. So that you won’t get lost in the crowd. You can accent it with red. Red is an energetic and passionate colour that conveys the right amount of passion  when used as an accent colour, without making you seem emotional but  bright and powerful. A pop of red on your white sends a signal of the right amount of passion to your interviewer.

Remember, a good choice of colour to an interview is not an end in itself, rather, a means to an end. It requires you to support it with good qualification and coherent expression of your thoughts.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


#endsars. Are we scared to hear what will be said?

endsars media coverage in Europe

So here is a new blog series, at last.  In this blog, I want to prepare you for the upcoming stories we will explore in 2022. We are coming to the end of this year. The beginning of 2021 started with a lockdown but still I travelled to Nigeria twice this year to continue work. It was yet another eye opening journey because this was my first trip to research about the october 2020 mass protest that happened in Nigeria. 

The Nigerian #endsars protest 

During this protest tagged #endsars, over 20 people were killed. I felt disappointed that the international media as well as national media in Austria hardly dedicated a space to report about it. If any report was done, it highlighted simply that the protest was prompted by a group of fraudulent young men labeled “Yahoo boys”. Yes, there are yahoo boys whose notoriety for fraudulent activities has claimed the internet space. Remember those stories sent via email claiming that there is an inheritance to get if you help them? Or those fake internet profiles promising marriage and love?  In other communities, these scammers have another name. As our world turns totally digital and global, online scams become a challenge we all must effectively deal with. But that is not the story behind the protest that happened in Nigeria. 

Fast information culture eats up journalism

Incapable of truly exploring the depth of issues leading to a mass protest during the pandemic lockdown in Nigeria that should not even have occurred, some international media choose a platonic approach. Why dedicate a few lines to a very serious issue affecting over 200 million humans if the story is not worth telling? Our world’s fast-information culture leaves little space for journalistic work.  Proper journalistic research is now even termed investigative journalism, of which I then do not understand what journalism is in the first place if it was not investigative.  This is dangerous. Accepting this kind of information culture is the beginning of the end of whatever is left with democracy.  

Africa Europe is historically entangled

This kind of disregard for groups that do not fall under one’s nation state, religion, culture, space or any man-constructed identity, is a threat for global solidarity.  Is there even global solidarity? If information is poorly researched and simply copied from an agency-generated summary of the actual information, often based on aggregated algorithms, weight risks the richness and diversity of the true stories. And it is in the knowing of the diverse truths that we can begin to reshape a better world. I know we might argue that the world is so massive and somany things happen everyday, everywhere and one can hardly cover them through the media. But I can tell you that Africa and Europe are strictly entangled in a shared history that hunts and flows into our present day. So more efforts to develop a communication culture is called for and worth investing in. 

What is newsworthy?

A country with over 200 million people which is basically larger in population than most of Western Europe combined, and also suffers the continuous exploitation of Europe leading to forced economic migration of its youths, should be considered newsworthy. Especially, when millions of its people take to the street, in the midst of a pandemic lockdown. But it wasn’t! This attitude serves who? Do we serve the powerful in politics and economics with this attitude? When we refocus our collective bias towards the powerless commiting mediocre crimes rather than the powerful committing “legitimate” crimes affecting millions of people, what are we intending?

Let’s explore activism from the African continent

This attitude serves the interest of those that want to engage in the retheorik of “Africans strumming Europe as refugees” to instigate fear and propose a threat for those who feel a “legitimate” right to “own” the space and ressources in Europe. How about exploring the deeper activism of Africans in their continent fighting to be heard? What about giving them a platform to be heard? Are we scared to hear what they will say? Can we listen beyond our pre-programmed biases? 

Stay ready for 2022 as we explore more in-depth socio-economic issues I face on my journey to creating a more sustainable economic ecosystem in Africa. On our global web platform Joadre.com here, we publish weekly business education and personal development content to train the thousands of yearly visitors to our platform. If you read and speak English, feel welcome to visit and learn. You can subscribe to our monthly newsletter here.

We are working to get back many producers to work

After we closed the Austrian fashion company, we supported over 60 producers to continue their work. The goal was to make sure they stay in business and serve the local market. Many are still in business, but for some, the pandemic closures and lack of raw materials due to logistics hindrances led them to close their business. We are working out a concept to help them restart as many Nigerian SMEs do not have access to any form of government structural support. To make this work, we are raising funds through sales of products we have in stock. We could get some amazing rattan products, some interior cushion cases and our favourite pullstring bags. Everything online in our store is what we have here in stock in Austria. The revenues from sales goes into the following areas: fair income for the producers, transportation and logistics of the products and the rest goes into creating new designs, products and training for the producers. 

I will be very happy if you find something you like as a Christmas gift this season and order from us. In the next blog article, I will share my experience traveling to Nigeria in January of 2021 where I talked to experts about the protest that happened the year before.

Volunteers needed to translate our articles

By the way, as we scrolled through some messages from our German online shop website, we stumbled across a reader who encouraged us to keep writing. We really love to share our thoughts, updates and news with you all. The only issue is that we want it to be in “good” German and do not have someone to translate at the moment. Hence we rely on google translate. But I strongly feel that it does not do justice to our editorial tone. However, we will keep using google translate until we can find a volunteer who will help us translate our blogs. 

If you want to volunteer, please contact us. It will be one blog of about a page or less that you will translate every month. We will appreciate it very much. 

Thank you for reading, 

Sorry for the google translate and stay tuned in. 



*The original English version is below. 

Build Equity. What Can You Own? 

Build Equity, take ownership

Owning land has always been the foundation of the formation of power. Today, it is a prerequisite for economic freedom. If it is not, why are the most economically privileged groups owners of more lands than ever before? Even in the 14th century, the lands owned by the lords and monarchs, the patrician merchants, the church, were leased or used by farmers, who for this very reason, were owned by the landowners. Ridiculous! Today, remember the landlords in your estates? How do they shout for their years rent? Try to get an office space in Lagos Island and you will soon realise that you have to own something. But can you?

The blades of the steel propeller of the global machine engine knows no mercy!

A few own, you work and we all engage in petty warfares

However, today, it seems to be just a hand few of multinational entities, often as cover, for the true wealth owners behind, whom you have never heard anything about, that truly make the decisions, placing political governments in the public eye to administer policies that on the long run shifts wealth towards themselves already accumulating it. 

We (You and I) serve this system blindly, but sadly aware that we do. We have almost no choice as the economic machine is a global engine rebranded and rebranded with platonic philosophies and cultural narratives that continually engage us in petty warfare with our neighbours, sometimes even loved ones. While we do so, the global engine has its propeller steel blades spinning, sucking up into it that which fits and blowing away to destruction that which doesn’t fit. This we have first hand experienced when we worked on our social fashion project which we explain shortly beneath. How can we dismantle the blades of the steel propeller?

World Citizen, We Are All Dependent On The Global Engine 

Some small businesses and brilliant minds birthing great ideas are sucked up into this massive propeller, while others are squeezed out of life to decay on the steels of the engine blade until they too become metal, different from the original material out of which they proudly were formed. It is an era of capital absorption creating new citizenry and we are all global citizens now, right? Fully dependent on mega large entities to survive essential aspects of our “commoners” lives – from health, education, food to logistics and housing, then even more disorienting, our  information to self presentation, all dependent on the global engine. 

The death of indegenous knowledge. Evolution is impossible. 

The then, indigenos knowledge, which superseded proclaimed “civilised” know-how was destroyed. There was barely the capacity to let this indigenous knowledge evolve into its own kind of modern day knowledge. Then, a young girl could tell you which botanic substance could cure the common illnesses. In Europe around the 18th century, such people, majorly women, were hunted down and burnt as witches, for such knowledge gave power to the people. 

In Africa, this kind of traditional scientific African knowledge, though discounted by the primitive explorers and missionaries from Europe, formed the backbone of many African societies. Space given, how would this knowledge have evolved systematically to suit the modern day? Would there be a specific discipline that African societies could have developed into a curriculum that would today make them independent in diverse sectors like health, agriculture and even in administration?

A race for power, Ownership and Equity

So now today, it is like there is a race going on in the economic space. A race for equity and capital. How can this race even hold when capital has already been accumulated? How can this race even begin fairly when the endline is reached. Joadre launched a social fashion project back in 2014. Our goal was to empower small businesses and entrepreneurs in Africa to develop a textile production landscape to serve their own market pace and open exports.  However, we at Joadre quickly realised something else. Our  experience exposed the very critical disparity in social and financial capital, global mobility of goods and a great gap in production know-how. 

How is there Free trade without ability to participate

To global mobility within the fair trade economy, even our founder, Joana was denied a visa to the African fashion week in London to showcase Joadres products at the trade fair. Then we nod our heads “yes”, confirming a global brotherhood and free trade economy. She had all  the requirements and had long since had a residence in an EU country. So if she is denied participation in an economic space in London, how would African entrepreneurs who have never stepped in Europe nor have any form of social and financial capital participate? 

Looking back at all these events, history and status quo, it is time the world shifted to make space for a new era. The era has arrived. Small businesses would begin to equip, organise and participate, even without a seat at the table. If the seats are not enough, everyone will stand!

Start with Joadre. A New kind of development. What we Offer!

We cannot wait for the classic Nigerian educational system to focus on building capacity for inventions and entrepreneurship. We have to start. But this is not school, not your traditional education. You are educated in your own right. So therefore, we present information for you to discern what matters to the development of your life, your community and your ecosystem, the nation at large. Joadre offers entrepreneurship knowledge in the form of digital content, workshops and network. We use diverse tools like our Tribe app to connect relevant information to our audience. Beyond tutorials and training, we offer a network support and financial resources to small businesses to start their ideas. We offer a platform to showcase these ideas beyond their communities. 

Get Involved, Join The Joadre Movement and Here Is How!

The process is easy! First, Welcome. Since we will release more tools and features in the future, it is important you have one login for all our features from live event access to digital platforms. Get on the tribe page at https://tribe.joadre.com, sign up with either your email or socials. 

You will be directed to the app on google play store (IOS for Apple users is in the making, and a web app will be released soon). If you have only Apple, we will still make sure you are involved. Get our newsletter, so we keep you in the loop with infos, updates, opportunities as they happen. 

You can follow us on social media, but remember, we do not own any social media platform, so if we get censored for our truth, you might lose contact with us, so newsletter is still the best option. Nevertheless, it seems to look good if the social media platform has many followers. If you are already on them, follow these accounts – Joadre instagram, Joadre Facebook, Joadre Pinterest, Joadre Linkedin page, Joadre Twitter and Joadre YouTube

That was it for now. Sorry it is a long article, but we now have it for you to share, debate about it and give us your feedback. This is the first step. Do you want to partner with us or contact us, just use our contact form to reach out.

Thank you for reading to the end. 



Design Your Mood To Increase Productivity

find mood that makes you creative

As an entrepreneur, you have the extra challenge to be disciplined. You must get the work done whether you are in the mood or not. There is no boss to scode or motivate you back on track. So the way you feel every moment is very important. That is where mood design comes into play. But do you know that your room color can change the game? 

Colors are very important in our life as humans. Sometimes they make us feel happy or sad, other times they make us feel just hungry or relaxed. It’s not just a coincidence that your appetite goes up when you see certain colours. Studies have shown that these reactions are traceable to psychology, biological conditioning and cultural imprinting. In this article, we explain how room colour affects your productivity and also share with you colours you can adopt to boost your creativity as an entrepreneur.

“You know, how I wish someone had told me this a few months back” that was the response I got when I shared these thoughts with a friend. 

My friends mood killer wall paint

My friend told me how she has been going through unexplainable mood swings. She found it difficult to meet up with deadlines and she’s feeling like a failure already. Well, I went on a casual visit since she had accused me of not checking out her new space downtown. So I decided to carry my ‘leggediz benz‘  to pay her a visit. Guess what I saw? Okay! Let me give you a hint. Even if I do would you still get it…LOL. Stepping on the foot mat, I was first rudely welcomed by a black painted metal door. I stepped further into the room.  The wall paint colour! xyz. And that right there was the problem.  

How colors cheat your memory

Do you know that colour affects what you remember? Green has a way of making you think and hold on to the positive. Hence boosting your mood and state of mind. While red can help focus your attention on a particular thing or even boost your passion and energy.  However, if red is not well used in your room, it is capable of evoking negative thoughts and memories. Remember those stop signs or barrier tape? Negative thoughts affect your level of productivity as an entrepreneur. It is recommended to be used as an accent because of its overwhelming potential. 

Know thyself! What do you react to?

The color of your living space, from your bedroom to your workspace influences your mood. As simple as it sounds, it can affect our mood, focus and energy level. You spend so much time in these spaces, hence paying attention to the basics like wall paint, furniture etc are essential. You can prime these to ignite a motivational energy around you. 

However, it is important to note that different people react to different colours and textures. For example, for some, black is the lead player in this game of cheating. Some call it the energy drainer. For some it makes a space feel cosy and tight/full. For others, it affects their ability to focus. And that is why it is often advised to be used sparingly. You can read further on University of Texas studies on the psychology of colour – “Color and Visual Comfort by Cecilia RiosVelasco .

Find color blends that speak to you

These scientific studies have been able to further emphasize that not only does colour change our mood, it affects profoundly, our level of productivity and creativity. Blends of grey, beige and white colour induce feelings of sadness and depression for some. For others it is maybe a combination of purple and orange. Focus and creativity is an untradeable asset for us as an entrepreneur. Let’s consider some colours that can boost your productivity as an entrepreneur.

Colours to Boost Productivity, Creativity and Focus
  • Mellow Yellow:  Mellow Yellow is considered to give a sense of optimism, boost energy and freshness. It is a good colour for those in the business of writing, designing, artists, developers and other creative professionals.
  • Green: This colour is a very good colour if you work for long hours. It is a friendly colour to the eyes hence doesn’t cause eye fatigue and most importantly helps you to remain calm and efficient at the same time. 
  • Red: Red is a useful colour for its intensity, activeness and passion-stimulating. It increases heart rate and blood flow which can make an entrepreneur energetic. Having said that, it is most advisable to use this colour to draw your attention to something. If you need to remember something or need your employees’ attention drawn to something in your workspace, put it against that red board.
Design your space to reflect the mood you love

Craft out the time to find out what room or living space color brings out your best  mood. It is advisable to use a vibrant mashup of enlivening hues that can kindle creativity and increase productivity. Green and blue are known to improve efficiency and focus and also give a sense of wellbeing. But if you find your inspiration in greys and browns, why not? 

The art here is to test out diverse room colors, furniture colors, mixtures of interiors to find what works for you best. When you try it out and mix and match the colors to suit the largest piece of the space which is the wall, you get to feel the energy. You will feel if this is the mood you are yearning towards. Designing your work space and living space with inspiring colors is one very simple way to care for yourself as an entrepreneur. In one of our previous YouTube videos –  How to take care of you to build your business, we explored some other ways of self care. 

It is all energy!

Everything in the universe is energy. The color you see is what light reflects back. It is all energy. So fine tune the energy in your workspace to give you a great mood to unleash your greatest potential. Don’t forget to subscribe for more interesting topics to increase your productivity. Meanwhile, we are developing a unique app to bring it all on one platform and accessible through your smartphone. The App is going through the test stage and you can be a part of the testers by downloading right here. Thank you for reading till the end. 


Joadre Editorial

Religious Education in Nigeria, Part 3

Religious education in Nigeria by Joadre

We cannot explore Educational system in Nigeria without briefly touching on the religious education structure. Lets highglight this episode using the 3 major categorized commonly practised religions in Nigeria: Christianity, Islam and Traditional.

Islamic Religious  Educational System

This merely started as a religious obligation, but has since so far gained relevance. Muslim children are sent to a mosque under a local religious teacher, known as mallam/alfa, to learn one or two chapters of the Quran by rote. This learning curriculum includes the Arabic alphabet, excerpts from the Quran required for daily prayers. Those who are very interested in this system go further to learn and examine the meanings of the Arabic texts, grammar, syntax, logic, rhetoric, jurisprudence and theology.  Especially in the Nothern part of the country, where Islam is widely practised, Muslim children attend daily evening classes to learn Arabic and Quran recitations. This system is the root of ‘almajiri’. 

Can Nigeria expand on this process of education? Like every world religion today, it is often centered around their holy books and doctrines. However, this is a space where people find community and come together around one value system. Can’t this space be employed to introduce more diversity of knowledge? 

Christian Religious  Study

Under Christianity, it is possible to categorize the regular Sunday School, Bible study, and Bible lessons under this educational system. Although, theirs have found its way into the formal educational system. It is otherwise known as “seminary study” and is being properly studied with an award of a degree. Conversely, islamic studies have also found its way into formal education. However,  all are mostly categorized under religious studies.

Traditional Religious  Educational System

An equivalent of this system in the Nigerian traditional religion settings, especially, the Yoruba society, is what is known as “omo awo”. A young devotee is put under a priest to learn different types of herbs and their usage.  Also, they would learn ‘ese ifa’ (Ifa verses), incantations, spiritual rites, taboos, and traditional culture. This system, however, can also be categorized under the indigenous educational system due to its multiplicity. 

Research and development based on traditional educational system

After looking through these religious and spiritual educational structures, we tend to notice the profoundness of the traditional as it integrates practice oriented existential disciplines. The foundation of medicine today is based on our natural herbs. Synthetic production of drugs is developed based on information gathered from nature. As the traditional practice allows the teachings of herbs and natural elements for human existence, would it not be wise for the government to invest in further research and development of this structure to lead Africa into a sustainable health system?

Ignite your senses, grasp your ideas 

In the next part of this series, we would dive into the formal educational system. In our Joadre Tribe app, we have listed some herbal plants that are actually used in modern medicine production or serve as the basis for its development. It is all about igniting our creative senses, grasping ideas and finding a starting point to develop them. Join our community in the app to become part of this revolutionary journey into developing a more sustainable ecosystem.  

What you get in Joadre Tribe app

The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Capitalism: The History OF Primitive Accumulation That Remains

Small businesses working against capitalism

From before the rise of African kingdoms, to Europe’s middle ages leading up to our globalised world today, independent communal relations, property and trade were the foundation upon which our modern world is built.

Centuries Gone. Eras Ended. The System Remains Intact

If you study the era of African kingdoms through the lens of its relation with Europe, which at that time was shadowed by Feudalism (Middle ages, before the 15th century) and further, up to the establishment of the concept of “primitive accumulation” as a counter power to anti-feud struggles in Europe, which as a result paved the way for a new power force “capitalism”, you will notice the necessity to justify exploitation, violence and deprivation as it mystifies “the human” into an artificial artefact for the production of the labour-force, a necessity for the capital power today. Though diverse eras of power have ended, some reformed, what still remained intact is the underlying system that perpetuates the obsessive need to groom a divided class in society.

A Never Ending Structural Adjustment 

So they said, we want to integrate Nigeria into the global trade, therefore a “War Against Indiscipline” must be conceptualised upon the existing structures in the nation state freshing amalgamated. To this end, the World Bank introduced its Structural Adjustment Programs (SAP), which around the early 1980s led to harsch takeover of communal spaces, from communal relations to property and land. 

There was the desire to regulate population growth as a new kind of labour-force is required. This was the beginning of a primitive accumulation introduced by the new form of capitalism that would plague Nigeria decades to come. We need to study the history of Europe, America and China as these regions deepen their grip on African soil. We have to sense the signs, the symptoms and source the root causes so that we as entrepreneurs can develop strategies to safeguard the core equity of the African continent, when we discover it. 

We Could  Label this “Fair Trade Partnership” 

If you learn about the history of the economic relationship between Africa and the rest of the world, especially Europe and America, you would be shocked or rather puzzled about the disparity that over clouds our collective history. We at Joadre would like to take you on the journey to understand the motivation behind our work and how small businesses can rise up to own more equity in today’s global economic system.  Before the 14th century, there was a trade relationship between African and European merchants  that one might be able to label “real trade partnership”. The then valued resources like ivory, spices and even gold among other resources were exported from Africa. In return other goods were sold to Africa. 

Remember Your history

In today’s Nigeria, the regions that were engaged in trade with the Portuguese saw many high profile merchants in Africa then. Between the 14th and the 19th century, were over an estimated 12 million plus African were captured, sold off and enslaved by slave traders, many western nations started the race of rapid development. Millions more Africans lost their lives, families lost their livelihoods as many able men and women left the continent – an era of brain drain had long started. 

The rise of new nations, amidst war and witch-hunt

Whereas in Europe and America, a new era development was possible, not only because of the brilliant ideas and minds at that time but majorly because of the massive manpower and resources looted from Africa. And to the brilliant minds, it is someone who has a peace of mind that can explore, invent, adventure and rest. Many African enslaved people as well as those who later endured colonisation did not have this luxury of peace of mind. Many had to simply focus on surviving. 

A new Era. Activate your power with Joadre tribe platform

The classic Nigerian educational system does not build the capacity of the Nigerian youths towards equipping them to become entrepreneurs nor independent wealth creators. We have long noticed this. The goal seems to be to create the kind of labour-force that was once needed during the western industrial era. Well that era is over, or must we always follow dead trends, re-enacting the same mistakes others did? No, we are inventors by human nature. We are creators by divine nature. So we can create, we can invent our own era. Small businesses are the force that can create a new wind, building upon some of the great work already done within all past eras combined in their collective historical paths. 

Now you know, Joadre is beyond business. It is a movement!

Africa has to be self sustainable. Everyone should have the opportunity to enjoy a dignified life. Poverty exists. Not because there is not enough but because of the poor distribution of resources. Poor distribution is very much connected to corruption, accumulation of wealth, economic crimes sealed by “legal deals” and ignorance. The ignorance we would tackle with information and awareness. We strive to make it substantial enough to create the momentum needed to eradicate all other factors.

Get Involved, Join The Joadre Movement and Here Is How!

The process is easy! First, Welcome. Since we will release more tools and features in the future, it is important you have one login for all our features from live event access to digital platforms. Get on the tribe page at https://tribe.joadre.com, sign up with either your email or socials. 

You will be directed to the app on google play store (IOS for Apple users is in the making, and a web app will be released soon). If you have only Apple, we will still make sure you are involved. Get our newsletter, so we keep you in the loop with infos, updates, opportunities as they happen. 

You can follow us on social media, but remember, we do not own any social media platform, so if we get censored for our truth, you might lose contact with us, so newsletter is still the best option. Nevertheless, it seems to look good if the social media platform has many followers. If you are already on them, follow these accounts – Joadre instagram, Joadre Facebook, Joadre Pinterest, Joadre Linkedin page, Joadre Twitter and Joadre YouTube

That was it for now. Sorry it is a long article, but we now have it for you to share, debate about it and give us your feedback. This is the first step. Do you want to partner with us or contact us, just use our contact form to reach out.

Thank you for reading to the end. 



5 Reasons To Invest In Your Living Space

Invest in living space, why?

When you make that bold decision to invest in your living space, what you are basically investing in is yourself. Be that as it may, sometimes you just become really unsure whether it’s really worth it. Especially, in those moments when there are other needs begging for your financial attention. YES! It is worth investing in your living space. Beyond giving an aesthetic appeal, let’s consider 5 reasons why you should continue or consider investing in your living space. Meanwhile, a living space is the amount of space available within a house that a person can occupy or reside.

  • Improves your overall health and air quality
  • To invest in a good living space inspires
  • It improves your level of productivity
  • If you invest in your space, people feel comfortable
  • It could be functional

Improves your overall health and air quality

Covid 19 has taught the whole human race to be more conscious of our environment. From regular sanitization of the environment, to hands, railings etc. Though as an interventive measure, it is still useful to pay kin attention to how we organise our environment. Investing in your living space will not only improve the aesthetic and waoh your guests, it will also improve your wellbeing. Beyond aesthetics,  selectively investing in nature that improves the quality of air in your environment can have an immeasurable benefit to your health and that of those around you. Having real plants in your space improves the quality of the air in that environment. Some of these plants include, Areca palm, Peace Lily

To invest in a good living space inspires

A well invested-in living space is not only beautiful, it also inspires. As humans, we are sometimes faced with so many challenges. Other times we are just too overwhelmed by all that is going on around us that we just can’t think straight. At times like this, a living space that has been well invested in could be one of many  rescues to escape this existential crisis. A beautifully adorned living space is capable of removing sorrows that cover our minds and spirit. 

When we play with aesthetic objects or shapes of beauty, It palettes the pall of gloom from our spirit. Check out how I meditate and set up my space. The good thing is, it doesn’t even cost a life fortune to achieve this. If you check on pinterest, you will find extraordinarily less expensive ideas to upgrade your space. You can start little by little, by stocking things that inspire you or can easily reconnect you to your energy.

It improves your level of productivity

An inspired soul is a productive mind. When your environment inspires you, it’s likely to increase productivity, especially if you work from home. Even when you don’t work from home, the energy received from your living space can be taken to your office the next morning. In that, it is conducive and makes your stay comfortable. For somebody working from home, you don’t want to stay in an environment that sucks your energy. Alight from the bandwagon who says living spaces are just for resting your head at night. It is your temple, and temples, they say, should be kept clean and good looking. More often than not, it affects your connection with you.

If you invest in your space, people feel comfortable

Not only will investing in your living space increase your level of productivity, it also says a lot about you. Of course we should care less about the opinions others make about us or their judgments. Nevertheless, if you have fully reflected who you are or who you want to become within our space, you feel more confident to allow visitors in. 

Like a friend would say, where you stay or the condition of your living space either confers an honour on you or removes it. Some people might just avoid coming to your place because they do not feel it is comfortable or conducive. Oftentimes, what makes a great deal of difference could be little things like to invest in good air fresheners. To feel at home in your own living space and feel confident to invite guests, means you have to invest in it.

It could be functional

A typical example of something to invest in that could be functional is good lighting. A good lighting in your space would not only set a good mood but enhance the beauty and elegance of the room. It could serve as a good item during one of those zoom meetings. You know, it could become functional. The arrangement of your furniture and other items coil actually creates a better flow of movement within your space. Reducing clumsiness would make it easier to clean regularly. 

Huge money is needed to invest in your living space – A myth

There is a myth that you need to have a lot to invest in your living space, well that’s not true. There are people with money who just don’t have the thought that they should. Such people can as a matter of fact buy frivolous items. Such people don’t mind hanging their expensive bags on nails put against the wall, hanging their expensive clothes on rope, instead of getting a decent wardrobe. Sometimes the investment needed in your living space is time to tidy up.

What it takes most times to invest in your living space is the intention to do so


In summary, all it takes most times to invest in your living space is recognition, acknowledgement and intentionality. Because after recognition, you need intentionality to execute an action. And you don’t have to go all out at once, you can do it little by little, one step at a time.

Meanwhile, we have developed a unique app to bring together on one platform – business education that is relevant to our global economy, data information to guide you and a community of both international partners/investors and Nigerian entrepreneurs. The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

Informal. Indigenous Educational System, Part 2

indigenous Education in Nigeria by Joadre

The argument in the academic industry about indigenous education cannot be quantified. While a group argues for resuscitation of this form of education, others are already eaten up with the idea of Western education. Such individuals consider any form of education other than Western education to be inferior. This calibre of people, perhaps, inspired Ngugi Wa Thiong’s Decolonizing the Mind. In Part 2 of our blog analysing the educational System in Nigeria, we will be examining the indigenous  and religious educational systems in Nigeria.

Indigenous Educational System

This system is most popular in the rural areas, where people have little or no access to Western education in Nigeria. Individual learn things like trading, farming, leatherwork, and even traditional medicine from parents to children etc. Specifically, this system adopts the apprenticeship learning practice. During this period of learning, the apprentice/trainee provides service to the trainer over a period of time (mostly 3 – 5 years). Eventually, they earn what is popularly known as “freedom” at the end.

Just because they do not put a degree on it doe snot make it informal. What is formal education? These topics should be written critically and designed to “revolutionize” (as you put it above) thinking process of the reader.

Rethinking Indigenous Education

It is thought-provoking that we have limited our views and understanding of this system of education to mean ‘local education’.  Out of ignorance, an emblem of “no value or relevance has erroneously been placed on this crucial system. Indigenous education can play a vital role in our society today. It is hilarious that the Western countries we are trying to emulate hook, line and sinker, respect their indigenous educational system. 

As a matter of fact, they have found ways to design it to complement other systems of education they have. You can literally go to study Traditional European Medicine as a discipline in the Austrian Economic Institute. One can also study Chinese traditional medicine. Graduates of these studies receive an internationally acclaimed certificate and licence to practice.  What then is with us? 

Apprenticeship not equal Dullardship

The funny assumption is that those who learnt one trade or the other are dullards. They opted for that option because they couldn’t survive Western education. Hence, the moment we hear that somebody learnt a trade in place of Western education, we see them as dullards or low-class humans. Oh! Because a degree certificate is not placed on whatever they have learnt! Apprentice are not dullards. It is time for us to wake up from our slumber, it’s noon already and we are still asking for a blanket, to do what? Sleep more?

What about the inventors?

And by the way, all major inventors we learn about were hands-on people. Should it not be our duty to try to elevate the so-called indigeneous knowledge and empower all education forms that are available so that many people can tap into their own innate abilities as they present themselves? Many people are unemployed or underemployed, because they literally do not have real skills in manufacturing and production. Reading books to talk intellectually does not create enough jobs. It is not either or. Why can’t we value both? What many learn in trading is equivalent to the business knowledge many graduates I have seen have and often times better.

Call for recognition of Indigenous education

We have for so long considered western education superior to ours. Indigenous education that we consider as an alternative for dullards, on the contrary, is an integral part of education in the western world. Major inventors in the Western history were apprentices in one way or another. Okay, you are still in doubt, world renowned painter amongst other skills Leonardo da Vinci started as an apprentice. Likewise, Henry Ford, yes! The same one, he started as an apprentice machinist. Think electric light, and the name Michael Faraday pops up. Do you even know he started as an apprentice? Listen, it is everyone’s duty to remove the stigma on indigenous education, and begin to elevate it. Join us in our effort to do that Education resource center – Be a JoadreTV Creator!

Creating Job Opportunities with indigenous education

Many people are jobless today literally because they do not have the necessary real-life skills. They have spent a good number of their years reading books only. Meanwhile, in reality, reading books doesn’t entirely create or give a job. No wonder everyone is singing the chorus, ‘school na scam’ after discovering there is real knowledge to be learnt outside the walls of school.  Check Basic Education For Entrepreneurs. 7 Must Haves. What many learn in trading as an apprentice, is equivalent to the business knowledge many graduates spent fortunes learning in business schools. In fact, more sophisticated than business school can offer (take the Imu Ahia, Igbo apprenticeship system for example).

In the next part of this series, we would continue with informal education looking at the religious educational system in Nigeria.  This series goes up to 8 episodes, so stay connected via our newsletter – sign up to our newsletter.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. 

Thank you for following us on this journey to create a better world for our children. 


Joadre Editorial

Education In Nigeria. The Overview, Part 1

Education in Nigeria

All children, no matter where they live or what their circumstances, have the right to quality education. At least according to UNICEF. Nigeria is no doubt the most populous country in Africa. But, for a long time now, the quality of education in Nigeria and the challenges facing the sector has been a subject of public discussion. According to UNICEF, one in every five of the world’s out-of-school children is in Nigeria. With this background in mind. This article attempts an overview and evaluation of the current status of the educational system in Nigeria, structures, operations, challenges, and possible innovations. 

3 Educational Systems in Nigeria 

First of all, the educational system in Nigeria can be categorized into three:

  1. Indigenous Education
  2. Islamic/Religious Education
  3. Western/Formal Education

For a start, let’s explore the meaning of education so that we won’t be ignorant in our usage of the term. After this, we can then delve into explaining each of the listed. However, be sure to subscribe, so as not to miss any, as this is a 6 parts blog series, and this is just an overview. Hit the subscribe button now, and be the first to hear from us, every time a new content drops. So, what are we talking about here? Is it strictly the ability to speak English fluently? (in British accent, Bruv, Innit). Lol, Okay! Joking apart, is it the ability to manufacture any accent of your choice; an American accent? (You know i’m sayin). Well, let’s find out the meaning.

What is Education?

According to Wikipedia, Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, morals, beliefs, and habits. Education can take place in formal or informal settings. Any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational. Why then do we see education only from the perspective of western education or religious education? Having established the meaning, let’s consider some of the educational systems available in Nigeria.

(1)-6-3-3-4 education formula in Nigeria

Mind you, when people are referring to the educational system in Nigeria, they are majorly referring to the formal education system. Based on the (1)-6-3-3-4 formula: 1 year kindergarten, 6 years primary, 3 years junior secondary, 3 years senior secondary, a minimum of 4 years tertiary. This is the first article amongst a series of articles analysing the educational structure in Nigeria. Subscribe to our newsletter to know when we release further parts of the series where we explore this formula above.

Management of education in Nigeria

Responsibility for educational institutions is shared between Federal, State, local government, communities and private organizations. However, The Ministry of Education has the major responsibility for education. This Federal Ministry is saddled with the responsibility to make coherent national policy and procedures on education, by ensuring that both state government and all stakeholders operate within the prescribed national policy as adapted for all stakeholders’ needs. Other Ministries also play an important role.

The Ministry of Information has the responsibility for publicity and awareness of some of the educational policies and programs offered. Meanwhile, there are Commissions established for different sub-sectors of the educational system and are charged with various responsibilities for the sub-sectors. These include;

  • National Primary Education Commission (NPEC)
  • National Secondary Education Commission (NSEC)
  • National Mass Literacy, Adult and Non-Formal Education Commission (NMEC)
  • National Universities Commission (NUC).

Plus other major role players at the local government level. In the further parts, like mentioned earlier, we will explore deeper. At the end of this series, you should have an informed opinion on Nigeria’s educational system. Also, know the challenges it’s facing, opportunities/innovations.

Meanwhile, we have developed a unique app to bring together on one platform – business intelligence that is relevant to our global economy, data information to guide you and a community of both international partners/investors and Nigerian entrepreneurs. The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter.  

Thank you for reading to the end. 


Joadre Editorial

Joadre Tribe Sets To Help Small Businesses. 

Joadre empowers small businesses

Estimated reading time: 5 minutes

As Joadre team continues to read and critically analyse very diverse information, from historical to contemporary content, we instantly notice how small businesses have always been the backbone of every societal era. From before the rise of African kingdoms, to Europe’s middle ages leading up to our globalised world today, independent communal relations, property and trade were the foundation upon which our modern world is built. 

This would be a rather long article, as we want you to understand what Joadre observes and where we are going with our ideas for small businesses. Please share this article to help us build the momentum we strongly need to grow and develop our platform.

Joadre Sees Small businesses As The Force for Solution

As complex as our today’s capital structure might seem, what we at Joadre sums it down to is to provide a space where every individual, in their autonomous divinity, yet in relation to the collective, can thrive and create a social, cultural and economic life for themselves. Everyone who desires should freely be able to start a venture, explore their ideas and create a sustainable ecosystem around it. Small businesses must have a space to rise and connect into a web that creates a balanced thriving global ecosystem where wealth is decentralised and everyone owns a part of it through their fair contribution.

What Joadre would offer you on the platform – Features

Our platform educates, exposes and provides concrete opportunities for specific audiences to build businesses. Read further to see if Joadre is for you as we have listed our focus audience beneath. We have a web blog platform with thousands of consistent readers and host online as well as live courses with selected individuals and groups. We consult for people who need one-on-one coaching and development assistance to build/transform their ideas to sustainable business ventures. Now, we have developed a one-stop-shop tool,  our tribe app where the needed information and the ressources to establish a sustainable business in Africa is provided and consistently updated. 

“Small businesses are a force to reckon with!”

– Joadre

Who is the Joadre platform for?

  1. If you live in Africa and you feel the desire to own your own venture, project, then this is for you. Find out how to start a business in Nigeria.
  2. If you are an African diaspora living outside Africa, maybe in Europe, America, Asia, you want to connect with the motherland and find ways to begin to create a long-term connection, starting a sustainable business is for sure one great way to go. This is for you. 
  3. If you are of non-African native origin or heritage, but you know that the economic space has been unfair so far, you want the status quo to change, to be more decentralised and small businesses should own their space, then welcome on board, Joadre platform is for you. 
  4. If you are a company and have had a CSR running for a while but you know that the social change you want needs to be rooted in sustainability not social washing, then get on board. We are here to create change, we can work with you to redefine your CSR. 
  5. If you are a governmental organisation or institution, be it in Africa, Europe or America and you have the mandate to engage in developmental aid of any kind, wait! Wait a minute, this is for you. Get in touch. Let us work towards engaging directly with the grass-root. Let us empower small businesses to own the space. This is for you. 
  6. If you do not see yourself amongst all the identified groups above but you feel like you need to be in the movement, welcome. 
  7. If you dislike our approach, thank you. Come up with a better idea, test it and connect with us. We are open minded and our mission is to create a fair sustainable ecosystem, so our approach is not the ten commandments.

To enter into a new economic space, beyond the technicalities and mechanics of economics, you have to know the cultural and societal concepts. After you begin to embrace this, you need basic data, in-depth insight and market intelligence. You need partners who will embark on this journey with you. And yes, you require local service providers ready to provide high-quality offers. Long story short, you simply need people on ground. Not to forget, you need analysis of the global space to know how it could affect your idea and engagement on ground. Inspiration for ideas and opportunities is something you will require consistently. But most of all, we remind you again, you need socio-cultural insights, appreciation and understanding to sustain your intentions.

Get Involved, Join The Joadre Movement and Here Is How!

Step 1

The process is easy! First, Welcome. Since we will release more tools and features in the future, it is important you have one login for all our features from live event access to digital platform. Get on the tribe page at https://tribe.joadre.com, sign up with either your email or socials. 

Step 2

You will be directed to the app on google play store (IOS for Apple users is in the making, and a web app will be released soon). If you have only Apple, we will still make sure you are involved. Get our newsletter, so we keep you in the loop with infos, updates, opportunities as they happen. 


You can follow us on social media, but remember, we do not own any social media platform, so if we get censored for our truth, you might loose contact with us, so newsletter is still the best option. Nevertheless, it seems to look good if the social media platforms has many followers. If you are already on them, please follow these accounts – Joadre instagram, Joadre Facebook, Joadre Pinterest, Joadre Linkedin page, Joadre Twitter and Joadre YouTube

That was it for now. Sorry it is a long article, but we now have it for you to share, debate about it and give us your feedback. This is the first step. Do you want to partner with us or contact us, just use our contact form to reach out.

Thank you for reading to the end. 



Price Culture Pt 2. “Slide-To-DM-For-Price” Side Effects.

Pricing strategy you should avoid

Online sellers go through different struggles, one of such is pricing. Sometimes they are unsure of how much exactly to sell a product. Especially when their competitors are selling at either a higher price or lower price. Oftentimes, they resolve to adopt a private price giving session, a.k.a Slide into DM for price. To escape the mental struggle. They choose this because they feel it’s safer since buyers can then negotiate if the price given is too high. 

But, they are unaware of the damages that singular phrase is causing to their business. And, that is why we have decided to step in. To arrive at this article, we had to put together a group of 50 discussants, and get their views on the Slide into DM culture. The group was made up of consistent online shoppers. Let’s hit on the remaining 4 points, shall we?

Overcomplicating purchase process with price

A saying goes thus “go to the ants, thou slumber, consider their ways” I say, go to an e-commerce platform, and consider their models. If your favourite e-commerce website complicated its purchasing process, do you think it would still be in operation? You see the e-commerce platform model. Cart – Checkout – Make payment – Put in your delivery detail. 

That model in itself is already long enough for some buyers. Imagine them saying you should send them an email first before you get to know the price of every product. Ohhhh you shouted, Haba now! Because even you know that’s stressful. So why should you insist on the “Slide into DM for price” thing? Become successful! Try this simple master technique.

Poor brand image

This particular point happens to be a recurrent element in every response we got during the Focus group discussion. Most discussants are of the opinion that whenever they see the “DM for price” on a product post, they feel the seller is dubious. And, I couldn’t agree less. Every time I have seen this underneath an Instagram post, I just feel there is something shady about the price you want to give me in the private price giving session. 

A discussant says, “I feel you want to examine my page first, to know the price to give me”. Another discussant, “I just have this unease that the price is going to be unjustifiably high, so I don’t bother”. You see this little thing can cost you your brand image. Ohh! It all sounds strange, because you don’t have a business yet, find out 3 Business Ideas To Start With 100K Or Less.

Dm for Price Block chances of customers returning

On a normal day, there are different kinds of potential customers, but we are more concerned about the aspirational ones. You see, not everyone that comes to your online shop is ready to buy. Some will come to the window shop and put it on their bucket list. Hoping that one day, when they have money, they will come to patronize you. One important thing that will bring them back is your price. Another set of customers desire to buy what you’ve advertised but have to wait till month-end. 

These ones are always on budget. To prepare a budget, they need to know exactly how much your product cost. One more, those that have probably bought from you once. When they think of the stress they went through. They just consider another vendor with a public price next time.  Okay, the last set that would never return, those who intuitively just feel your market is too expensive after first purchase. 

Low sales due to price politics

Needless to say, the end product of all the aforementioned is low sales. If customers begin to consider your product to be unjustifiably expensive. When they begin to feel you are a stressor. And if it seems like you want to check their worth by visiting their page to give the price. They just Japa from your business page. And, you know the implication of that, low sales. Big companies never joke with pricing. Sometimes you see them offering a price that creates this sense of “I don’t want to miss out” in buyers. 

Take impulse buyers, for example, they are going to visit your page. Ohhhh I love this shirt! If there is a price on it, they go “and it’s not that expensive, let me order”. You have just gotten yourself another sale. But when they need to come for a private price giving session first. Trust me, they would lose the momentum on their way. They will tell a friend about it, who will tell them about another person selling. Oops! Money gone.

Low financial returns

As a result of low sales, you start to experience poor financial returns. Is it worth it at all? Don’t turn yourself to traditional market people that want to sell a product for N500 but will call it N3,000 first. Oh yeah, that’s the vibe you give, every time you put Slide into DM for Price. People feel you want to take them through that rigorous session of negotiation. Or perhaps feel you want to sell at different prices to different people. So, they just refuse to Slide into your DM. Causing you low financial returns; the surest way for a business to liquidate. You need to read this further on how to avoid liquidation Business training to clarify your “WHY” for your business.

The summary of all this sermon is, customers hate it when you tell them to slide into DM to get the price of your product. They see you as a time-waster, stressor and a dubious person.

Meanwhile, we have developed a unique app to bring together on one platform – business education that is relevant to our global economy, data information to guide you and a community of both international partners/investors and Nigerian entrepreneurs. The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

5 Must-have Apps for Entrepreneurs

Must-have Apps for Entrepreneurs

Months back, a young girl living next to my compound approached me, and asked, Uncle, what do you think entrepreneurship is? Before I could gather my thoughts together, she punched me with another question and another question. For this article,  I’ll be using my neighbour’s number one question to pilot this article. First, by identifying what entrepreneurship is? And, share 5 Must-have Apps for entrepreneurs.

Entrepreneurship is what?

Entrepreneurship can simply be explained as the decision to take ownership of a business, finance the business, take risks that come with it, with the hope of making a profit. In other words, entrepreneurship is the decision to bear risk, identify opportunities, translate innovations/ideas into a marketable product. Check out how you can incorporate social entrepreneurship to grow your business. Here is also a link to sign up to our newsletter and be the first to hear from us.

5 Must-Have Apps for Entrepreneurs

Having established what entrepreneurship is, let’s dive further.  I wouldn’t know If you have ever needed to access your files while away, or needed to post on your multiple social media platforms, or lost a flash drive you copied your file. All of that can be frustrating right? You know with the pressure that comes with entrepreneurship! Okay! Relax, now smile, read further, you would learn about the 5 must-have apps we have shortlisted to make life easier for you.

  1. Google Workspace
  2. Hootsuite
  3. Canva
  4. Mailchimp
  5. Adobe Fill & Sign

Google WorkSpace

Let’s start with Google workspace. This isn’t just one app, it is a set of communication and collaboration apps, specially built for individuals, entrepreneurs, business owners and their team to work together. My experience with this app so far has been thrilling. Not only would I not have to bite my fingers, when urgently in need of a document saved on my home PC, or when my laptop is out of battery. If I still have my phone on. I can surely access my files and get working.

Not just that. I also don’t get to experience the loss of files due to viruses or any other unexplainable mystery associated with the local disk. If you buy a plan, you would be provided with a custom email for your business and particularly enjoy collaboration tools like Gmail, Calendar, Meets, Drive, Docs, Sheets, Slides, Forms, and more. For instance, I started this article on my laptop. But ran out of battery and had to continue on my phone. From the exact point I stopped. Cool right!

Hootsuite – The right suite for entrepreneurs

Social media have continued to have a great impact on brands, business, how business is done, what product is to be made, and have influenced key decisions in business. For some, they have succeeded in building their business through social media. While for some others, social media tore down their brand and business. But whichever case, it all depends on how social media are managed. 

As an entrepreneur, Hootsuite will give you a platform to efficiently manage your business social media pages. By making it possible for you to plan and schedule your online content/post ahead across all your social media accounts at once. Meaning you would be consistent with your engagement. Another interesting thing is that you can monitor mentions of your brand name, across all the social networks. With Hootsuite, say bye-bye to I forgot to post this morning.

Canva – A must-have for entrepreneurs

With Canva, the knowledge of design has just been democratized. In that, with surplus tools and templates available on the app, you get to unlock every bit of your creativity and design just like a pro. When you need to create social media content, a doc, promo poster, infographic or even something else that is graphic-related. Canva will help you with all of it. With tons of customisable, ready-to-use templates. Meanwhile, to enjoy unrestricted access to Canva tools and resources, you need the paid plan.

MailChimp – Newsletter Tool for Entrepreneurs

At some point or the other in your journey, you would need to engage in email marketing to grow your business. You would send newsletters. As an entrepreneur, Mailchimp makes it easy for you to manage your email lists and create email marketing campaigns and automatedly send them to customers. You may have been wondering for long, how your name gets to appear on the mail you receive from other businesses. You may probably have even thought that they took their time to send it one by one. No! They didn’t. Mailchimp makes it possible for you to do that.

Adobe Fill & Sign

I can’t remember the last time I printed a document to sign on it, then scan and send it back. Where is the time for all of that? Adobe fill & sign allows you to put your signature on a digital document, eliminating the stress. Sign contracts/documents on the go without printing. You will also be able to store them on the cloud to reuse the next time you need to sign. Your files too will be securely stored on the cloud. For us at Joadre, making it easy for entrepreneurs to achieve thier dreams, is what we love doing. 

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel

Thank you for reading to the end. Please remember to share with someone who might need this information.


Joadre Editorial

Price Culture Pt 1, The Slide-To-DM Gang. How It Affects Business!

Pricing strategy you should avoid

Pricing is very key in the retail business. Price can either increase your profit or drag you to the lowest. On another hand, social media has undoubtedly changed the dynamics of the retail market. It has today given retailers a chance to compete even more with price. While the people offline have to pay bills such as rent, utility bills, etc. A person selling solely online only needs to convert their garage to a warehouse. With that, they can connect with customers all over the world. By reducing their fixed expenses, they have a better chance of selling at a more friendly price. Causing a great spike in the number of sales. Unfortunately, many online sellers are not thinking like this. When you attempt to shop on either Facebook or Instagram market today, be sure to meet these 6 categories of sellers.

The 6 categories of sellers.

  1. The slide into DM for price geng: These ones are time-wasters, they never put a price on any product they post.
  2. The sold-out geng: Always posting pictures of sold-out goods.
  3. The 3x price sellers: These ones sell at ridiculously high prices; looking for victims, not customers.
  4. The sabi ones: These ones want to sell quickly, so they offer good prices.
  5. The scammers: These ones never deliver your goods after making payment.
  6. The reposters: If you have ever been to Balogun market, you know those always standing on the road, holding cards and calling you to come to their shop, but really, they have no shop. This is the online version. These ones just want to make cash from reposting original sellers’ products and adding their own little on it. It’s really no big deal if they don’t overprice.

For this article, lets explore slide into DM for price gang and 3 effects it has on your business. While we discuss that, check out Online business – content creation as low capital digital marketing. Here are 8 effects the Slide-to-DM-for-price culture has on your business that you probably aren’t aware of.

  1. Leave out price and remove convenience
  2. You leave space for potential customers to consider competitors.
  3. Poor customer experience due to delayed response
  4. Overcomplicating purchase process
  5. Poor brand image makes customers see you as scammers
  6. Block chances of customers returning
  7. Low sales
  8. Low financial returns

Leave out price and remove convenience

Here is the thing, every time you post those beautiful clothes on your WhatsApp status or Facebook timeline and leave that caption “Slide into DM for price”, you remove one fundamental of online purchase, convenience. People come online to buy because they perceive it’s more convenient and saves time. When you say they should slide into DM for price, the vibe is, “l want to stress you”. 

According to a discussant, “whenever I see Slide into DM for price, I feel the seller is not ready for business”. Another discussant says “I don’t have the luxury of time to be coming to your DM first to get a price, na only you dey sell”. What all of this means is, people hate it, when you are doing hide and seek with how much you want to sell a product. Just name your price.

You leave space for potential customers to consider competitors

Congratulations! You just left another space for that buyer to consider your competitors. You see that statement from Discussant B, “I don’t have the luxury of time to be coming to your DM first to get a price, na only you dey sell”. Yeah, exactly, that one. That is the statement that takes them to other vendors’ pages. When you say DM for price, you are inadvertently leaving a space for your potential customers to consider competitors. 

Truly, you are not the only one selling online. Why then really should anyone stress to travel to your DM before getting to know how much you want to sell a product. Take an impulse buyer, for instance, it’s probably your price that would inspire their immediate purchase decision.  But you, you said noooooo, they must come for a private price giving session. Really? This is a digital age, people don’t take forever before they cancel you.

Poor customer experience due to delayed response

Come to think of it, there are days you are rushing to the park to deliver a package. On those days, you may never have a chance to catch online enquiries, which in the first place wouldn’t have been necessary. Something like, how much is the denim jacket? For a customer that experienced a delayed response, he/she may have lost interest before you responded. Even days you are able to respond, ‘It’s 2k’ and they respond again ‘N1500 last’. Really, isn’t that stressful? Are we in Oshodi market again, where you go back and forth with price? This is a self-created problem, and it’s avoidable. 

I didn’t tell you earlier, to arrive at this article, we had to put together a group of 50 discussants, and get their views on the Slide into DM culture. In a future blog, we would be hitting on the remaining 5 points. Be sure to subscribe so as not to miss a pinch, when part 2 drops.

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test phase and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel

Thank you for reading to the end. 


Joadre Editorial

Want funds to start your idea? Understand Grants

Want funds to start your idea

I bet that if you ask anyone that wants to build an empire, why they have not already started, the answer will be funding. Yes, if you are looking for funds to start your idea, be it low capital business ideas or that large million dollar invention, there are things you need to know about diverse financing strategies. Let us explore grants in this blog. 

Free money as funds for your idea

There are so many ways to go about getting funds for your idea. However, for now, let us focus on what many term “free money”. I actually mean grants from government or private institutions. Mind you, the assumption that it is free money, so you strive to get it, is absolutely wrong. It is taxpayers money. Actually, if you have ever paid tax, it is your money. If you have never paid tax, the more reason you should have some respect and sincerity trying to access this kind of finance. 

Funds are not to be lavished!

When I speak about grants, I do not refer to the corrupt system of obtaining government funds to lavish. That is pure crime and yes it is corrupt, no matter how you justify it by pointing at others doing the same. If that is what you are looking for, stop right here and leave our website. As simple as that!  The kind of grants and preparation we will explore is for those who sincerely want to establish a sustainable idea. Obtaining grants requires an enormous amount of work. By the way, let me remind you that obtaining bank loans, investors investment or any other kind of funds might even require far more work. 

Upsides and downsides of grants

In another content we will dive into the things you need to have ready before you start your grant scouting expedition. Here, let’s look at the downsides of grants as funds for your idea before you go sourcing for one; 

  • In order to get any kind of grants you have lots of work ahead. Writing applications and submitting them. It might even require that you must have already crafted some basic business plan beforehand. 
  • It is a 50:50 chance. You might get it or not. No guarantee that the grant gets approved. Which means the effort invested in applying for these funds might seem wasted. 
  • Many grants have their own administrative requirements which you might not qualify for. So you are automatically excluded. In future content in the Tribe app, we will breakdown and examine some of these requirements.
  • If you get a grant, it might come with some prerequisites like what to spend and what not to spend. Where to spend the money and where not to spend it. 
  • Some amounts might be tied to the process of reporting. This is usually the case for many grants. Only after you send a report, then you get the next installment. So the paper work continues. 
  • Grant does not come often as a 100% financing option. Many grants only finance 50 – 80% at most. So you will need more funds. It might even be a criteria to show proof of the remaining part before you get the grant. 

Many upsides to grants as funds for your idea.

In further financing content in our Joadre Tribe App, we will teach in depth about grants as part of financing. We are working towards interviewing some grant institutions both local and international. Our goal is to groom our Tribe members to increase their access to diverse kinds of financing or their ideas. Now, for every disadvantage, comes an opportunity. Let us explore these 11 advantages and how you can leverage on them;

  1. Writing grant applications helps you explore your idea in more depth. It might create new opportunities for you. 
  2. Receiving a grant might open up a whole new kind of network for you which can also include the grant office and their partners. 
  3. Even if grants do not cover the full finance, you might be allowed to calculate your time investment and convert it into monetary investment which becomes a proof for the rest of the financing. More in our finance content in the app
  4. Even if you do not get a grant, you sure do have the write up to try at another grant opening. 
  5. Your own identity or status might actually favour your access to a specific grant. sO rather than whining about you not meeting a criteria for a specific grant, focus  on the ones that are accessible to you. Like grants for African women, grants for women, grants for students, grants for startups, grants for trans-continental partnerships and so on.
  6. When you get a grant, the process of reporting to get the next payment installment can be used as a tool of evaluating your progress. 
  7. Many grants come with a support mechanism which can serve as a kind of incubator for your idea. 
  8. Many grants are non-payback types which means you do not get to own anyone nor do you have to give out shares in your business. 
  9. Grants do not come with interest. So you are on the safe side if you work diligently. 
  10. Grant can become your starting capital if you invest them wisely. Many grants provide an opportunity to pay yourself within the project. So you might as well invest your salary if possible back into building your idea, if you do not depend on it. Whala, you just raised capital. 
  11. Many grants can go up to a 3 year period which gives you more time to develop your idea. 

There is so much to learn about raising funds for your idea. Scouting for grants is just one part. We would explore over 8 different funding strategies for you to start and grow your ideas within our new educational series on finance. 

We have launched this series of educational content in our Joadre Tribe app. The app is a business tool in your pocket. Download on your smartphone from google play store and Apple store. Our tribe app is here to revolutionise the way we educate ourselves about business. Now SMEs can get world class access to know-how, data intelligence and trans-continental partnership opportunities. It is time to build and grow real sustainable business in Africa.

Thank you Tribe for this opportunity, 



What is SEO For A Digital Business?

What is SEO for a digital business

Estimated reading time: 4 minutes

What is SEO? This is a question you get everytime in the digital business world. Or maybe you have heard the word SEO and wondered what it means. In this free blog training series, we will walk you gently into the world of SEO. Our goal is to allow anyone who isn’t internet savvy to build a digital business. SEO means Search Engine Optimization. A Search Engine is an internet tool that allows you to search. If your digital business requires that people find you, you need to optimise your SEO. Read further to find 3 major strategies to begin with SEO. 

What Is SEO – Search Engine Optimization? 

It is an abbreviation for Search Engine Optimisation. Over the last decade, the internet has rapidly grown. People can now own equity and build a business. The internet is a vast network that connects computers all over the world.  It is with the internet that you can read this article now. Through the Internet, people can share information and communicate from anywhere with an Internet connection. And for those creating a digital business, know that “Digital” describes electronic technology that generates, stores, and processes data. 

Is Your Digital Business Bound To The Internet?

If you start a digital business on the internet, you are bound to generate, store and process information or data. You also want to share information which allows others, preferably your potential target audience or customers to find you on the internet. This is why you should concern yourself with optimising your presence for the search engine. We will focus on two aspects, 1.) on your own website as your property on the internet and 2.) on google as a search engine. Why?

Your Website Is Your Equity And You Need Google

Your website is your equity. Think of it like it is the land you own by leasing it for a long period of time. And google search engine is not the only search engine tool on the internet. However, Google is the most popular search engine.​ Google has about a market share of 90% globally. There are other search engines like ​Bing​,  ​Yahoo​, Y​andex (Russia), B​aidu (China 65% of the market share in China), privacy-oriented search engines, such as ​Duckduckgo​ and S​tartpage, ​Ecosia (profits are used to planting trees)​. 

Google’s mission  is “to organise the world’s information and make it universally accessible and useful.”

Remember this!

If you want your content, products or services to be found, you therefore have to be ready to organise your website in a way that allows google to access it. In the other content in this “What is SEO For Digital Business” training series, we will explore the main structure of building your website as an internet property. Remember to subscribe to our newsletter to know when we publish this content. 

What Is SEO For Your Website?

When someone searches online, the search engine produces several results on a page which is called SERP – Search Engine Result Page. But still what is SEO for this SERP? SEO allows your content to show up on this page. Remember the search bar on the google main page? Click google.com and you will see it. This is where you enter your search and results show up. With SEO, you can show up there as well for free. 

Google filters information using a strategic system and structure to optimise search results. Search results could show up as images, videos, news, maps, shopping, books, flights and finance. So for your digital business, depending on which area you focus on, you can as well target all these to enrich your sites. 

3 Major strategies for better SEO.

In another content we will explore how the search results show up and the different types. But know that you can work with SEO to get shown in these results for free. Here are the 3 major things you can start doing now after reading this blog to begin the journey of optimising your content or digital business website to show up better in search results; 

  1. Keywords – Research and define about 5 to 10 Keywords/Key Phrases for your digital Business.
  2. Structure your website – Think about the structure of your Website making it easy for users to navigate. 
  3. Start blogging – Begin to optimise your existing content to become quality content that is authentic and original. If you do not have content, then great. Start by creating original quality content. 

In the other parts of this training series, we will explore how google finds results and what to do to make sure you get found. If your are looking for ideas to start a business in Africa check this article on Low Capital Ideas.

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter

Thank you for reading to the end. 



Working Full-time & Studying, Can They Go Together?

Methods for working and studying

As a working class, sometimes you are torn between making money and getting another degree or certificate. The bone of contention is, how can you work full time and still study? Is it even possible? What are the available options that allow working full-time and studying go together? What must you do? In this article, we would explore possible ways of working full time and studying, using real-life experience. First of all, I don’t like to do aproko. So you would have to promise not to tell any other person what I am about telling you. LoL, just kidding there. You can share with friends and family. Let’s hear your perspective, send us a message.

Operation full-time students must not work

We were about 10 friends who obtained a Master’s degree programme form. 8 out of us were offered provisional admission to study at the University. We had barely done 4 weeks before we started having the urge to differ our admission. We discovered it wasn’t as easy as we had thought.

Interestingly, the University rules and regulations forbid full-time students from working. But, hellooooooo! Bills don’t care whether you are studying or not, they keep coming in. I mean really hard! Things started getting funny when one of us decided to quit her job, to focus on academics. As we proceeded a little more, another 3 differed their admission and decided to focus on the hustle. “At least we fit get Pali anytime”. Meanwhile, in all of this uncertainty, Jay, one of us had been processing how to Japa from Naija. He only decided to apply for the local programme here. In his words, “Just to while away time…” Eventually, he got a scholarship to study abroad and left. 

The road to working full time and studying

At this point, we were 3 left, still working.  2 are self-employed and have total control of their time, but I didn’t. I started contemplating on what to do. I wrote both a resignation letter and a letter to differ my admission. Funny right! It was that tough for me to decide. Guess what? I didn’t quit any. But ever since then, it has been volumes of up and down. I didn’t quit any. But ever since then, it has been volumes of up and down. Is it the multiple times I was ejected from classes because I couldn’t make it ontime? Stabbing classes cause of work almost became routine. Then my work, I had missed hours at work, cause I was trying to meet the deadline given for some assignments/term papers. Until I discovered these methods. 

Read further as I share what I have had to learn to cope. In the end, you should have been able to decode, whether it is possible to study and work? What you must do for the two to go together?

Tell your Boss about it

Well, this is dicey. Some as you can already predict may pick drama with you. Offer you an option of resigning. While another may offer support and be happy to know that you are investing in upskilling and your own personal development. You need emotional intelligence to tell the kind your boss is. Whichever case, you need to communicate. Cause there are days you would need to take permissions. Other times they might help you when your workload seems overwhelming. If you are not on the same page. It won’t be easy to navigate.

Get stingy with your time when working and studying

The major challenge of working and studying will be how to manage a heavy workload and reading. One of the things you must do is learn time management. You must be a pro planner. Schedule everything and avoid procrastination. If you have always been a god or goddess of tomorrow. It is time to say goodbye to your godship. You have to plan class time, study time, work time etc. You just cannot but must be purposeful with your time. Check Why you need to plan. Every second counts.

Utilize your weekend break to cover-up

You know that weekend, yes, that one you always use to hang out with friends. It is time to put it on hold. Weaponize your weekend to cover up coming weeks tasks. This will enable you to free up space during the week to study. As you have reduced the workload during the weekend. You can even deploy that method to finish up tasks you have started during the week. Hence, the reason why you must communicate with your boss, to see if your workplan can be remodified to fit.

Multitask your way through – Virtual school way

The few times that I have been able to anchor my thoughts, around this topic. I thought, “virtual schooling”. Enrol to virtual school. At least it worked for me when the classes were virtual. At that time, I needed not to leave my house, prepare heavily, and spend scarce time transporting from one location to another. And most times, I am working as well as receiving lectures at the same time (Multitasking). Well, somebody might say that’s not very good. But that’s the thing with working full-time and studying. I guess you are going to have to be prepared to break a lot of norms. 

Working Full time – Attend night school 

For night school, you will have to sacrifice your resting time. Night school is not a popular trend yet. But it is an option for people working full time. Where you get to receive lectures in the evening. Especially, if it is done virtually. Alternatives to night school here are part-time school programmes, weekend school programmes, distant learning programmes. With a part-time study programme, students attend classes majorly on weekends. This means you get to work Monday to Friday.

There is almost no easy road to working full time and studying without sacrifice. Your bail out is using your goals and why you started to refuel yourself, to keep going.

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel. If you need to book a FREE  Q&A with Joadre, then make reservations here

Thank you for reading to the end. 



2022 is Here! Let it be all about building Equity!

Let 2022 be all about building Equity

Before we could realise all we have planned for the last year, 2022  arrived. Oh my God, it is the beginning of a new year. I bet some of you have crafted your famous new year resolutions. Congratulations. We are grateful to see another year after all that Covid dilemma last year and hopefully, 2022 is positively different. In this blog, I want to suggest a radical approach for you Entrepreneurs! This approach will be instrumental in how this year turns out for you. Let 2022 be all about building Equity! Equity in the sense that you begin to think real, innovative and big. Struggling to make money is a cheap escape. Take ownership! 

“You will own nothing and be happy” 

According to a campaign from the World Economic Forum, Davos, it suggests you will own nothing and be happy.  But funny enough, all those panelists at the WEF, most of them own the largest part of our global space economically, property wise, patents and what more! So seriously, own nothing? Yes, own no bullshit like unnecessary vaine products. Those crap eats through your wallet and you will still not be content nor happy. Then yes, own no such thing in 2022. Do with what you have. Here is the key for 2022 onwards. Take ownership. Own your life. Own Equity.  This may sound controversial for some of you. But please, I encourage you to read on, think about what I am saying and then decide.  

Don’t let gratification distract you in 2022

Over the last decades, many people have spoken out about diverse social issues affecting them as individuals or very small groups who share a common identity. One way or the other we have tried to make our voice count. We forget the cause as soon as a slight distraction is slammed on us offering us instant gratification. Be it social media, be it shopping, be it binge watching, be it addictive substances, be it clinging to hot-button topics, you name it. Many have accepted the status quo and found a way to cope with it. Must it be that way?  2022 is not just a newy year, but a new chance to reset and engage life with a full intent, with a sincere “WHY”. Do you desire something more meaningful for your life and the community you live in? This new year offers you a chance to create that. 

Build equity, take ownership

In many societies today, the system of governance, economics and politics have become so intertwined that it becomes hard to actually serve the people with true intent. Today, the world’s economy is owned by just a very narrow percent of the world population. How can this be? How did we get here? Apart from the fact that there are structures deliberately designed to favour economic power, we the people might just have been compliant.  Do we still have a chance to reverse things towards a more decentralised and balanced global economy? Yes we do! Approach 1 is to take ownership and build equity within your communities and beyond!

Dissolve your petti boundaries for collective validation

You might feel you do not have the capacity, the ressources, the voice, the power nor the social capital to instigate change. Believe me you do. There lies a super power in our collectiveness. Approach 2 is to dissolve our petti boundaries and focus towards the things that really matter. I know “what really matters” is subjective, but hey let us apply common sense here now. Climate change will affect everyone. Wars both hot and cold affect global economics, and trickles down as inflation in remote places. Unemployment has a ripple effect beyond those actually affected. Health crisis is proven now to affect the global society. So hey, find the petti boundaries you have and dissolve them in 2022. Does not make them invalid. 

Dissolving these boundaries allows for a collective validation of the individual issues. We will explore more in future content in our app. I know that every individual has a topic or two that affects them directly, so that becomes a pressing issue to advocate for. But the truth is that we have to put back some of our own individual hot-button issues for now in the second row to be able to bring the real issues to the forefront. 

Let’s talk about education and information in Africa. 

Approach 3 is to start asking those uncomfortable questions. Why do many African societies rely on the west for education and information? How come many African educational systems still employ the colonial curriculum? If you look at Nigeria today for example, it is 2022 and many schools still have not woken up to the fact that the true treasure of knowledge lies within the collective remembrance of the people. Why is history not taught anymore in many schools in Nigeria for example. If you do not know where you have been, you will keep repeating the same route. 

I am not saying not to adopt education from the west. Not that’s not what I am saying. And here is the problem if you assume that is the message. Nothing is absolute. It is not always either or! The western technological advancement, though only possible from the exploitation of the so-called global south, has brought about extraordinary advancement. However sometimes, this advancement comes with a very high price. The price is often paid by others who do not have access to enjoy the advancement of the technology. 

So what I am saying is that how rich would African societies be if we can integrate what has been separated. It is time to redefine education. Time to tap into what we knew, what we know and connect it to what is possible now technologically. For example, medical education in universities must integrate aspects of Traditional African Medicine into its foundation. Yes, I just suggested that. I told you 2022, we talk real fearless stuff. It’s Time to evolve. This blog is longer than usual. Sorry!

Indigenous medicine rebranded

In Europe and America, scientists have long realised that some indigeneous techniques have to be studied and disintegrated. But my brothers and sisters are still trying to disassociate themselves from their heritage. Then when it is rebranded as a new scientific breakthrough and served in the highest PR remake, you buy into it. You pay through your nose for it. You travel abroad for it. E.g Meditation. Extremely effective and used all over the west. However, African traditional healers have long employed diverse forms of meditation in the practices hundreds of years ago. People, cherish what you have and rediscover them!

Diasporas can bring about change

It is time for those well intended wealthiest Africans to fund true African Research and Development. Actually the government should spearhead this. Speaking of the power of the people. This is way stronger. Why can’t a group of scientists in diasporas come together, partner with on-ground African scientists,  create just a 20K dollar fund to give stipends to African researchers to explore the medicines from the tradition. And a quick advice would be that patents be developed for findings and accessible for African production of medications resulting. So you see, 2022 can become a revolutionary year where we wake up from our slumber and begin to develop true equity.  

Connect with us for more insights

It is going to be a year of true change. This blog is not the fancy new years resolution self-help junk. No, this kind of pettiness is for the past. Let’s talk about real stuff. Time to talk about real equity building. My dear, start getting used to some revolutionary ideas and approaches coming out of Joadre in 2022. Want to know more, stay subscribed. These ideas are free to explore. Just connect with us on our app platform to get further exposure on how to move your ideas. I wish you a great start and all the best for the next months in 2022. See you next week at Joadre. 



Success Begins Now! Prime, Deprogram And 5 More Tips.

7 tip to success for entrepreneurs

Was this year a success? As we come to the end of the year, we are faced with a kind of reckoning on the year about to end. A kind of process begins internally where we tend to look back proud or disappointed. Yes, the pandemic affected many! There is a sincere desire to reach for a more successful future in the new year. For some, it becomes melancholic as they reflect on things that didn’t work well this year. Others feel grateful for just making it to today and retaining their jobs. Many, they have a new list of resolutions, waiting to move along “again” into the new year. How does this year’s end feel to you?

7 takeaways from this year 

In this blog article, I want us to explore some key internal workings that would be vital for next year’s success. In the last blog – years Review, we reviewed all we talked about last year. Now let’s look into the future. If you like it or not, the future is coming! We pray to be part of it and yes, let’s live it to its fullest. Here are a few things we have learned so far and reserved in our luggage for this coming year. 

  1. Be willing to try something new
  2. Be willing to learn something new
  3. Know thyself and prime thyself to success
  4. Take care of you. Be good to you!
  5. Have a plan but be fluid
  6. Deprogram your mind and reboot towards success
  7. Think Equity beyond the box
Be willing to try something new

People keep talking about the comfort zone. This concept is so diverse and varies depending on so many factors. But one thing that seems constant is that you feel it. You can feel when it is time to go beyond your comfy space if you can turn into your intuition. If you can’t, maybe listen to your mind, your body. You feel when something new is calling to you but at the same time, you are swallowed up in fear. 

Scale that potential “new experience”  with your status quo. Would it make it better? Would it make you become a much happier person? If you tend to see the positive values and it overrides the negatives of the status quo, then go for it. Here is how it ends – Either you enjoyed the ride  or you learned which ride never to take. Either way, you are an experience richer!

Be willing to learn something new

Mind you when you step into a new experience, the most challenging part might be embracing new knowledge. Learning is a continuous process. Traditional schooling makes us believe after university or college, we have attained. Yes, you have attained to be useful in society. But what about being valuable to yourself and your community?  You can’t afford to stay stagnant, you have to always be in learning! 

Our world is evolving so fast that learning today takes all diverse forms. Take For example, our freshly launched app – The Joadre Tribe. It is a digital space to learn, in your pocket. Find what speaks to your deeper self. Find what resonates with the values you would like to contribute to this world. 

Know thyself and prime thyself to success

Many went through this year in an autopilot mode. Just doing what they do and letting life happen to them. Can you feel yourself? Your thoughts? Do you know how you react to specific things? Have you developed a routine that seems to trap you? I remember when I was so hooked on watching videos before I slept and how that affected the quality of my sleep. It didn’t stop there, in sleep. My thoughts navigated towards the content I consumed. 

If you feed yourself with negativity, welcome to “destructive fear’. Yes, there is “constructive fear”. If you expose your mind to comparisons against retouched social media postings of strangers you barely know, welcome to anxiety. If you know how these things affect you, even smell, then you can prime yourself. Priming means to act intentionally to generate a certain feeling or reaction. Sooner or later, it was sound, smell and light that became my good night practice and it worked. I know myself. What about you? Find out more mindful practices to take care of yourself as an entrepreneur in this blog. 

Take care of you! Be good to your body

Remember that saying “healthy body, healthy mind”…? Well it’s so true! What you feed your body is as well important as what you feed your mind. Depending on where you stay and the possibilities you have, exercise should always be integrated into your weekly routine. There are tons of exercises that do not need a gym nor much space. One of the most effective body work to get out excess energy and negativity is Stretching and dancing. 

Actually, if you want sustained success, then dance! Key is that you do it intentionally. Make time to care for your body. When you intentionally exercise, you align your mind, soul and spirit with the muscles of your body. There are many options out there. Find out what works for you and integrate it as consistently as possible into this new year. 

Have a plan but be fluid

I am one of those that will tell you to have a plan but here again I say, remain fluid. Oftentimes we dream or envision possibilities or aspirations that are within our exposure. Stay open!  Strategise, plan, set goals, have a to-do list and so on. All these are excellent mechanics of entrepreneurship – check our business plan blog and Next Level YouTube Playlist if you need the mech and tech. 

However, nothing should be absolute. Nothing should be written in stone. Be open to expose yourself to industries, ideas, people, experiences way far away from your usual space. You might just see that the plan you have crafted all these past 10 years was preparing you to become a leader in a very different sector. Welcome to life!

Deprogram your mind and reboot towards success

Personally, I dislike the word mind programming. We are not robots, at least not yet! LOL. We are human beings with an essence of the divine and a manifestation of life energy. Energy, indeed. This is what gets infiltrated by our environment. Depending on your environment, you would have absorbed some kind of virtue, ethics, ideas, concepts, identities, name it all. That’s the plasticity of our life energy. Which means again, nothing is absolute. You can begin to reprogram your mind. But first, deprogram! Start by critically reviewing some of thes multiple ideas, identities and concepts you find extremely normal. Redefine what success means to you. 

Think Equity beyond the box

There is a box, believe me you or not. The world today needs several boxes to be able to create a system of management or/and control. Are you in a managed box? Or is it a controlled box? Maybe it is just a box? Do you see a box? Now the box questions would not stop right? So let’s forget it. We recognise there is a box, but we choose to think beyond. The concept of equity has not been explored enough by Africans in Africa nor by Africans in the diaspora. 

Own your life and define your happiness!

The phrase – “You will own nothing and be happier” that emerged from Davos WEF (World Economic Forum) is questionable. Don’t be fooled. Who defines “happier”? Who governs the idea “own nothing”? My dear brothers, sisters, fellow authors and readers, please, if you choose to own nothing, at least own your life. Be custodians of our planet. Define what happiness means to you and its relationship to the collective. Then review your plans (Fluid plans) for the new year. In the coming year, we would explore so much. We would find synergies between science, technology, spirituality and indigenous practices. These synergies will help you own your life and design life towards success

Our team is grateful for this year’s ending. 

The whole crew is grateful for a new year coming. 


From Joadre team in Europe and in Africa. 

We love you. 

*We are on break and will resume on the 10th of January. 

2021 Progress, Lessons & Review with Joadre.

Joadre small business platforms for Nigerians

2021 saw much progress

So quickly did 2021 progress towards its end. Let’s review 50+ articles we covered this year. We started this year with the question of whether it was still possible to start a business this year given the recent pandemic situation? And the answer is yes! Despite everything, we have to find new models to design our lives. 

Use this simple tool to progress

Ideas alone will not be the deal breaker. We went on a  journey to find ways to bring our ideas into fruition. When you find yourself burning with one idea, first things first. Write it down. This is called journaling. It is an ancient technique of freeing yourself from the burden of nursing a particular idea. 

When you carry an idea for too long, it evaporates to give space for another fresh idea. The old idea is neglected. If care is not taken, the fresh idea will suffer the same predicament the old one did. To avoid curating your own idea graveyard, you must write out your idea. Read more in our blog on how to become successful with this simple technique

Explored how to start a business

Even when you have a great idea, you will need some real life steps to implement it. In this 3 part blog series – Part 1, Part 2 and Part 3, we looked into some very technical steps to starting a business in Nigeria. Even after starting, you have to evolve and progress through innovation. Learn more in our article. According to our practical understanding, we have worked out some very key elements to embody the wholeness of a social entrepreneur. Read more. 

Progress with your ideas and bring to fruition

We also know that getting the needed capital to start your idea is crucial as well. That is why we explored 3 small business grants for Nigerian entrepreneurs. From time to time we explored specific business ideas which have very good potential in a mass market like Nigeria. One of our very first ideas was juice production. And why investing in Africa is crucial. 

Further down the year, we looked into a 6 part series on starting a laundry business. This was explosive as we kept discovering new lessons along the way. In part 1 we focused on the skills and then the process in part 2. Part 3 was all about  the cost, budget and expenses you would have to deal with. A laundry business like every other needs some kind of Set-up (Part 4) and growth plan (part 5). We explored ways to innovate the laundry business in part 6. 

Raising the funds and resources you need

I know that you will need to find investments and partnerships to start any idea. Here is an article that can help you understand the kinds of investment out there and ways to raise funds. To raise funds though check these further grant opportunities. But you will need to develop a track record and actually budget for the idea. Some habit of accountability is called for. So hold yourself accountable, but not responsible for the things you cannot influence, but focus on the internal things you can influence. You begin to see where you can potentially do better. You can see maybe new ways to do things more progressively and you progress. 

Why social entrepreneurship enables progress

With a social impact driven enterprise, one still has to apply the positive lessons from traditional business like customer care. Consumers seek deep connections and this is how you can achieve that – bring humanity to your business. Yes, you will also integrate the classics of demographic and Psychographic data. You can tap into data intelligence to understand your customers better. However you choose to pay attention to customers data, you have a responsibility to not exploit your findings. Be sustainable at your core, in every area of your handlings. This is very vital to establishing your own small business. It is good for you, for your small business and for the ecosystem. 

Establishing a blueprint. Say yes to progress

You might have ideas that have never been tried out before in the combination or way you want to try it out. It means you have to create a blueprint. This can be intimidating. I know. I am in it as well. Launching a one-stop app that combines streaming and data for community education? But here are 10 lessons I have gathered along the way that helps tremendously; 

  1. Practice journaling,  
  2. create a plan
  3. set and track your goals
  4. take care of yourself everyday, 
  5. Apply sustainable routines to grow and speedy your progress, 
  6. Expand your exposure and get far outside the box because there is one, 
  7. follow only those ideas that are authentic to you, 
  8. build multiple income streams from a sustainable revenue model.
  9. spend only what you have – Cash Flow management,

Life balance to become successful

Awareness of self is a tool to life balance. To become aware, you will consistently ask yourself “WHY”. Are you aware about the things you enjoy and the things you have to do to build the life you enjoy? It is not always about making money, business, economics. In fact, we have to question our current economic mindset and what we define as progress.  Economics is a vital part of our human experience that concerns what we create (Give), what we receive (Take) and  the purpose of this give-take interaction in our communities within the natural ecosystem. Explore more on this topic. 

Enjoy deeper self love this holiday

With the world we live in today, there are a million and more distractions, information and external attitudes that create stress. We worry about the next idea, the next project, the bills to pay, broken hearts and many emotional issues. All these pile up in our minds, in our soul. They are stressors and energy drainers. But here is a way to clean your mind, soul and spirit. Using meditation is a proven science meets spirituality type of practice. I have a seperate space set-up for my meditation

Deeper social issues dear to our heart 

It was impossible to not want to support these young fellows at iDXtreme. Idris has dedicated his free time and earnings from his work to training youngsters to build self esteem through boxing. I have personally watched too many young entrepreneurs suffer from self esteem and struggle to express their inner self. After so many conversations, it almost always ends in some form of childhood experience. Learn more. We are creating our first one life workshop. Our goal is to promote sustainability and develop a community beyond their geographical borders. Read more. Connect with us. 

Here are some more topics we covered this year. 

  1. Blog 39 – 4 Entrepreneurs 
  2. Blog 42 – Ponzi too my school fees
  3. Blog 43 – Ponzi madness
  4. Blog 44 – Organic care
  5. Blog 45 – Recharge card
  6. Blog 47 – Design your mood
  7. Blog 48 – Basic education
  8. Blog 49 – Success, prime now

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel. If you need to book a FREE  Q&A with Joadr, then make reservations here

Thank you for reading to the end. 


Joadre Editorial

Basic Education For Entrepreneurs. 7 Must Haves

Education for entrepreneurs

‘School Na Scam’ well you’re neither right nor wrong. Bill Gates dropped out of studying law. Mark Zuckerberg, Steve Jobs and Walt Disney dropped out of traditional school education. Tumblr founder, David Karp, I mean he dropped out of high school at 14. Anyway, mentioning them does not validate all they do. But I believe these are names you must have heard off. However, these people dropped out of school (traditional educational box), but they never dropped out of education (continuous learning and exposure of the mind). I bet you’ve never reflected on this before joining the bandwagon in Nigeria that amplifies ‘School na Scam’. 

Education is far beyond the traditional approach 

It is very important  for all entrepreneurs to advance their knowledge and skills in the area of business. However, basic traditional education, like language, basic mathematics and such is a vital foundation. As an entrepreneur, you are a solution maker. You are part detective and part inventor – both require a substantial amount of knowledge of the specific area of concern. 

Traditional Education You Need As an Entrepreneur
  1. Understand what you need and develop it
  2. Decode numbers and manage money management
  3. Legal understanding
  4. Network, Communicate and build social capital
  5. Build general marketing skills
  6. Product knowledge and development mastery
  7. Human resources management
Understand what you need and develop it

If you’ve been thinking that to  find your power and the secrets to success you must drop out of school, you had better have a rethink. A good number of those “who made it”  found academic courses far too broad. Hence, they got frustrated by irrelevant assignments, tests, projects, group works – when they are originally forged to be a leader of a poignant goal-driven team. They dropped out. Many focused and educated themselves with the relevant topics of interest. Remember, you only get to hear about the successful ones.

Decode numbers and manage money

If you aspire to be an entrepreneur, you must know the management of costs and receivables. You need to learn how to read your numbers or get someone to translate the meaning to you if you can afford it. Today, excel sheets, both offline and online like google documents, are the most effective tool to work with numbers. This is a basic aspect where you need to educate yourself about. Learn to use excel and all the features available. Know how to quickly come up with budgets, calculations, estimations and forecasts in your very simple way. A Good business must have a balance between growth, profitability and liquidity. There are many free courses online that can show you this. 

In today’s society, you need to create a legal setup around your idea to make it a valuable business. For example to open bank accounts for your business, get a loan, create invoices, purchase on credit, deliver your taxes and so on. All these legal things are key to know. Educate yourself on the basics. Universally, every business needs to pay taxes. Be it to the local government, state government or federal government, in accordance with the laws and regulations guiding the country in which the business is.

As an entrepreneur, you need to be aware of the various statutes, procedures and processes regarding taxation. You can engage in continuous education in this sphere easily. Learn from free content created by lawyers, accountants, tax advisers and consultants in your area. Social media is filled now with free content. If you are in Nigeria, you can check our blog on business startup blog series. 

Network, communicate and build social capital

Not everyone can market and it is ok like that. It might be more efficient to develop your networking skills so as  to build social capital. If you can grow a network of partners, you get to tap into a pool of experts with different skills. However, you should work on selling your idea or business to someone else. Learn to pitch what you are about. With a strong education in communication, you can pitch your ideas and plans to potential investors, your customers, your partners and your employees. Please note that you can’t learn verbal communication and neglect non-verbal communication skills. 

Build general marketing skills

Traditional education does not teach you to build general marketing skills except as a profession to work as an employee. So you need to get the basics here and enhance your general knowledge about the different aspects of marketing. There is so much education on this out there and for free. When you then get an employee, you actually know what they are talking about and doing. It is you as an entrepreneur that would design the product and set the price, offer this product to the market, through distribution. Now to tell the market about this product, your communication skill would be needed. While you can rely on technology for other things, you need to know about customer acquisition and retention, product-market fit, the usability of the product, the user experience, user conversion, scalability. These few things are crucial, and can directly affect the outcome of a business/product

Product knowledge and development mastery

When you develop your idea, you might begin to notice exactly what the product is. You have to master core aspects of the product development as that is the backbone of your business. Take for example you start a coffee shop and employ someone to make the coffee. The coffee becomes talk of the town. Well then, maybe you want to learn more about the coffee making process from the employee. This is crucial  especially in places like Nigeria. Because you can teach new employees, so as not to face the risk of being very dependent on that particular employee. So be wise. 

Invest in product knowledge. This can apply to the whole national state of things. Instead of continuously outsourcing, learn how to develop it. Before the pandemic began, Europe had outsourced much of its textile production to China. As the pandemic hit, China was leading in face mask production. European countries actually battled to get the face mask . Prices spiked. It took months before each country could get deliveries from China. Now imagine this happens on a small scale in your business. Master the core. 

Human Resources management

Double congratulations, you are now an entrepreneur, and a manager. As an entrepreneur whether you like it or not, every now and then, you’d need to handle some management duty in your business. But as an entrepreneur doubling as a manager, you must know that there is a difference between pushing your employees to work harder and efficiently. While your employees are there to bring your vision to life, it is your duty to develop a good environment. This could be in the form of compensation, good welfare, hazard prevention. Being too lenient as a manager could lead to laziness amongst employees, and being forceful on how employees must work could bring resentment and disloyalty. It is now your duty to develop a healthy environment that allows transparency, reward and recognise diligence, with focus on clarity and accuracy and thoroughness in communication.

The basic education you can begin to develop

You need to know the basic principles of capital management in order to maximize the efficiency of your business operations. We explored understanding numbers and legal issues, networking and building social capital, marketing and product knowledge as well human management. However, depending on your business, these might vary. The knowledge you need and the dedication you should invest will be different. Depending on how many employees you have and what the core of your business is. So the key takeaway is to understand your business. Then find out what areas you need more education and go for it. You just can’t stop learning!

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel. If you need to book a FREE  Q&A with Joadre, then make reservations here

Thank you for reading to the end. 


Joadre Editorial

Which Investment is better? Cryptocurrency Vs. Real Estate

Deciding right investment in 2022

Estimated reading time: 5 minutes

When you are thinking of what asset to invest in these days, be sure to hear 10 friends say cryptocurrency is the surest investment. Another set probably may say, invest in real estate. Well, you can’t say either is wrong investment advice. But each comes with its advantages and disadvantages. Truthfully, the one way to increase wealth and save money for retirement is investing your money in a reliable investment. In this article, let’s explore the pros and cons of both cryptocurrency and real estate. In the end, you should have been able to decide which you prefer as an investment plan.

What is real estate

Real estate in simple language can be explained as the entirety of land,  both natural and artificial properties on it. In other words, real estate is the land and such things as the building, trees, bridges, garden and fences on it. Read further to find out why to consider investing in real estate. Also, you can check 5 businesses to start with less than 100K in Nigeria. Meanwhile, don’t forget to hit the subscribe button, so as to always be the first to hear from us.

Why choose real estate as an investment

The arguments in favour of real estate investment is tied to the forever existence of humans and their far less met need for shelter. In a world, where there is a constant need and demand for land and building, prices are always increasing. This inflation factor makes real estate a store of value and profitable investment.

Most real estate as an investment is leased or rented out. However, some real estate owners or investors engage in what is known as ‘flipping’. Flipping has to do with the quick action of reselling an acquired real estate, taking advantage of a rise in value. Conversely, others buy real estate, repair, with an expected rise in value, birthing a substantial gain, when sold.

What is cryptocurrency

Cryptocurrencies or cryptos are digital currencies, created with the intention of being used as a medium of exchange for goods and services. There are many brands of crypto out there, with the most popular being, bitcoin. Bitcoin is a stable coin launched in 2009 by Satoshi Nakamoto. Bitcoins are created through a process known as mining. Which involves solving complex mathematical problems by computer software, to earn a reward of a bitcoin, once the problem is solved. You may be interested in digging further into the history of cryptos.

Why consider investing in cryptocurrencies

Unlike traditional or fiat currency, cryptos are unregulated and decentralized, at least for now as at the time of publishing this blog. These same characteristics make it a good investment and at the same time, a highly volatile investment. Plus, digital currencies are gradually becoming an integral part of finance and FinTech. In short, it’s becoming clearer that it will be part of the future. Those who doubted 10 years ago wish they had bought bitcoins then. 

Also, unlike the modern banking system that is centralized, cryptos are decentralized. They can be bought, sold, stored and traded anytime. Especially when they are well-performing. Cryptos are like blood money when you cash out. Imagine bitcoin that fell below  $30,000 sometime around June this year.  At the time of this writing, one bitcoin is $60,147 but had done $67,000 in previous weeks. Already, there are speculations that it will hit $100,000 before December 2021.

Later go on to read this is you are looking or ways to raise funds for your business. Meanwhile read further to understand the difference.

How to Invest Safely in Crypto

If you are ever going to make the decision to invest in cryptos at the end of this article, please take note.

  • Investment in crypto requires strategy. You need to be strategic. New investors are always advised to monitor the market and acquire coins during ‘dip’. A dip period is that time when the price of most coins is low or experiencing deflation. When you buy at this time, your profit margin will be wider when the coins return to their normal price or even exceed their usual price. 
  • Avoid investing more than you can afford to lose in crypto. Don’t ever borrow money to invest. Why? Cryptos are very volatile.
  • Another thing is, when you invest, ensure you have enough to take care of yourself and yours for at least a year. There are chances that the prices of coins will go down, and when they do, it won’t make sense to sell them because you are stranded. So you will have to wait till they rise again.
  • Research and research. Find out what problem the coin wants to solve. How useful is it? Read their white paper. It will give you information about the coin concept, and a roadmap for growth and to achieve success. 
  • Stay knowledgeable about global politics as this will also help you know what direction the course is going. 

Which is a better investment between crypto and real estate – Choose for yourself

  • Real estate value fluctuation is less volatile


Crypto value can drop by 15% in an hour – a normal event for crypto investors/dealers

  • Real estate requires heavy capital to purchase ( you have to pay bigger upfront)

On the contrary

Crypto can be acquired with the exact amount of capital you have available (Cryptos are of different prices/values when you find one, you can invest any amount desired in it). You can invest as low as $5.

The final decision on which to invest is yours to take. But remember, if you are risk-averse, you may need to think well before investing in cryptos. Or consider less volatile investments such as starting a business. Check our How to Start a Fruit Juice Business in Nigeria | Pt. 1

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel. If you need to book a FREE  Q&A with Joadre, then make reservations here

Thank you for reading to the end. 


Joadre Editorial

10 Tips To Innovate Your Laundry Business In Nigeria #6

innovate your laundry business

It has really been such a great time on this blog series. In this final part, let’s look at the tips to innovate your laundry business. But, in case you have just stumbled on this part, please be aware that this is a 6 parts blog series. We have explored so many crucial points that you can’t afford to miss if you really want to start a laundry business. In part 1 we clarify the difference between laundry and dry cleaning,  the must have skills to start a laundry business. Then we moved to part 2 where we looked at the laundry process, how to get laundry done. 

For blog part 3, we threw light on the cost of setting up a laundry business. We also provided a working budget to guide you.

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Furthermore, in part 4 we considered the Setup procedures you need to take when starting a laundry business. Part 5 explored ways to market your business and grow your idea. This final part will explore some ideas you can use to innovate your laundry business. This will help you distinguish yourself from other existing laundry cleaning service providers and have a competitive edge in the market.

  1. Wash test tips as promised
  2. Make wise choices for detergents and soap selection 
  3. Promote your laundry business effectively
  4. Collaborate to promote your work
  5. Build network of entrepreneurs
  6. Use digital tools to increase customers convenience
  7. Create a reward system
  8. Diversify your space/services, if you can
  9. Packaging your laundry business
  10. Structure operations
Wash test tips as promised: 

A wash test would mean you soak the fabric edge in the temperature of water and with the detergent for a couple of minutes and wait to see how it reacts. Does it lose colour? 

A less risky test will be to soak a white cloth in the detergent. Make sure the water has the right temperature. Wipe the end of the fabric. What does the white cloth look like? So these are just little tips to note. 

Make wise choices for detergents and soap selection 

You do not want the customer to connect your services with beauty damage. So please read the contents used to make the detergents or soap. We advise you to take time to actually select the kind of soap/detergents you will use. Opt-in for a non-toxic and organic detergent. If you can get these natural or organic detergents, then make sure to use this as a marketing tool. This a a very effective way to innovate.

Innovate and Promote your laundry business effectively

To put your business out there and push to the faces of potential customers, explore Google my business. Register, post about biz with good photos. Learn to make good pics here How to Make Good Social Media Pictures with your Smartphone , give promo with code so you can track to see how effective it is. Integrate the pick up and drop off system from the start. 

Choose a good location for your laundry business

The fastest approach to put your laundry business on the track of growth is choosing a good location. We would say residential areas where families live like estates and around schools, because parents can easily drop off laundry while picking kids etc. 

Collaborate to promote your business 

Collaborate with cleaners and grocery shoppers to attract customers to your laundry business. You can collaborate with grocery stores whereby they recommend your laundry business to shoppers, this can be as little as having a display advert stand in their outlet calling people’s attention to your business. 

Build network of entrepreneurs. Innovate to scale!

You can explore a shared business space concept. You and other laundry entreprenuers get a space big enough to accommodate everybody. Buy one big power generator that can service everyone, slash bills and setup costs. That right there is one of the easiest ways to grow and it is innovative. Instead of the sometimes unnecessary waste of resources to want to stand alone. This is sustainable and cost-effective. In Europe, this is how farmers do theirs. Everybody creating a roster of machine use, slash payment and use the same delivery trucks, exactly! That kind of model can be adopted for a laundry business too. 

Innovate with digital tools to increase customers convenience

Invest in creating a system for drop off and pick up, using digital tools. You can do the pick up and drop off yourself for the start if you already have a motorcycle or a car. This allows for more customers to patronize you considering the benefit of convenience they enjoy from the structure of pickup and drop off that you have created. And customers tend to give more clothes if there is convenience in pick off and drop off. 

Really, isn’t that the main reason why you give your laundry out before; for convenience. If they will be stressed again while giving it out, then it’s not worth it again. (That right there is the psychology of customers giving laundry to you; be on your toes to always think of new ways to bring convenience to your customers and always include it in your marketing message). More clothes mean effective usage of the machine, water and energy. You still use up the same amount of water and energy and machines for fewer clothes. So more discounts to get more clients is effective. 

Innovate with a reward system

Human psychology is always hungry for a reward in whatever they do, you do that because you will get this reward; gratification or in whichever name it comes. For you as a laundry business owner that is looking at growth, you may want to consider creating a reward system. 

Diversify your space/services, if you can

Have drinks and pay in the laundromat if you have a waiting area. Design’ Xpress services’ that happen within 1 to 2 hours. If you have a long area where the guest can wait, then make sure to have functioning wifi and maybe even a computer section integrated. Some will use it as a workspace. Start with one section. This will bring dedicated customers and more cash. 

Who would not love a drink and maybe surf the internet or use free wifi for just one hour? Integrate the wifi into your monthly cost and offer it for free to customers. Hotels do, lounges do, and you see people troop in if not for anything, for the assurance that they’d get to have access to free wifi. You may have to secure your wifi and give passwords only to customers.

Package your laundry business

Part of your growth efforts should be developing a great packaging design and formula for your own business that distinguishes your business from others out there. Do things differently. You can adopt the sustainable development goal by keeping the environment clean, in that sense, it means you won’t be using polythene nylon. Without being told again you can see how Nylon bags are not very sustainable to our environment. Shey you see them lying everywhere and it’s ugly. 

Think of customized/branded collapsible laundry hampers that are free of toxic chemicals and are reusable. When the client drops off, they use it and you give them fresh ones with the cleaned clothes. Imagine your reusable laundry bags with your embroidered logo and name handing in the customer’s bathroom or storage area. Be sustainable and profit through branding!

Structure operations

Also, collaborating with an external logistics company, we must think of how to be innovative in developing a pickup system that is efficient and makes things easier. Businesses can rise above their competitors by having a standard pickup bag they rotate to the consumer and have specific days for pick up. Structuring allows a business to grow better. Eg, Sunday evenings and Wednesdays could be pickup and return. If a customer needs more, then there are added services like express and so on. 

And here is where we will be drawing the curtain on this blog series on how to start a laundry business in Nigeria. Don’t forget that our CEO and Founder, Joana Reiterer has reserved Wednesdays of every week to have a one-on-one session with young and vibrant youth interested in business/entrepreneurship. Guess what? The session is for free! You can schedule a meeting here now, don’t procrastinate (don’t be a god of tomorrow, today is yesterday’s tomorrow)

Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!  Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

#EndSARS protesters, Shot and Killed. Who is responsible?

#EndSARS: Police Brutality and Extra-Judicial Killings

Estimated reading time: 4 minutes

The #EndSARS protest, which called for the SARS unit to be disbanded and the police force to be reformed, may have been fueled by the Nigerian government’s rejection of many accusations of the unit’s abuses. The hashtag #EndSARS has been around since at least 2017 when it was first used to communicate stories of assault and violence perpetrated by personnel from the Special Anti-Robbery Squad (SARS), a special police squad. See our previous article – Nigerian protest police brutality is far more than SARS.

#EndSARS protesters, Shot and Killed. Who is responsible?

What seemed like a mere social media hashtag took a new turn in 2020, only a few days after Nigeria’s independence day. Following the release of a video showing police officers suspected to be members of the infamous Special Anti-Robbery Squad (SARS) reportedly shooting and killing a young man in Ughelli, Delta State, nationwide protests against police brutality erupted on the streets. Amongst the protesters were Nigerian public university students who had been stranded at home for almost eight months owing to the Academic Staff Union of Universities’ constant strike action. Things, however, quickly soured for #EndSARS protesters.

Black Tuesday for #EndSARS protesters

Unfortunately, the 20th of October 2020 was dubbed “Black Tuesday” by many Nigerian youths. Men dressed in Nigerian Army uniforms opened fire on these unarmed peaceful #EndSARS demonstrators at the Lekki Toll Gate in Lagos, Nigeria, as captured in a live Instagram video by prominent Nigerian entertainer DJ Switch. Several human rights groups, including Amnesty International, acknowledged that the Nigerian Army and Police were responsible for this atrocity and that at least 12 nonviolent protesters were killed in Lagos on the same day. Further inquiry into the incident revealed that street lights were turned off, CCTV cameras were turned off before the terrible deed, and some lifeless bodies were transported by officers to hide evidence.

Nigerians’ Lives in the Crosshairs of Politics 

Recall the demonstration was sparked by the inability of appropriate governmental institutions to investigate and prosecute officers who commit acts of violence against civilians. The absence of high-level political will to overhaul the Nigerian Police Force in particular. Not to mention the government’s failure to carry out administrative measures made to address the issue of police violence. However, a schism emerged as a result of several controversies surrounding the #EndSARS Lekki incident. While some claimed that the state government had issued a curfew order that limited movement. As a result, the demonstrators had no right to remain outdoors.

#EndSARS: The Debate, Who ordered the shooting?

The order side of the debate claims that the curfew’s start time is unreasonable since protesters had no method of travelling to their respective locations before the curfew begins, hence they choose to camp at the toll gate. Others feel it was simply the typical nasty activities of power-wielding politicians and authorities to undermine the morale of #EndSARS campaigners fighting for the right path. Is death, in addition, the penalty for such? To put a stop to the finger-pointing at the federal government and the Lagos State government for premeditated murder, a commission of investigation was set up to examine Police Brutality and the Lekki Killings.

Who is to blame for this occurrence, yet again? The young and unarmed Nigerians who peacefully exercised their right to protest against police brutality and were greeted with countless challenges by government mercenaries who attempted to penetrate their camp and inflict damage? It’s difficult to forget easily, those filmed in SUVs transporting goons to inflict damage on #EndSARS protesters in various parts of the nation. Who is to blame once more? Can we blame the government for placing a restriction on movement? The debate continues…

#EndSARS Panel Report

If the panel of inquiry’s report is anything to go by, it won’t be long before one believes that a lot was attempted to be pushed under the rug. According to the report “the atrocious maiming and killing of unarmed, helpless and unresisting protesters, while sitting on the floor and waving their Nigerian flag, while singing the National Anthem can be equated to a ‘massacre’ in context.” Meanwhile, the report also found that the police were involved in the crime. “The evidence before the panel shows that after the Nigerian Army left, the Nigeria Police followed up with the killing of the protesters, shooting directly at protesters fleeing into the shanties and the Lagoon at the Lekki Phase…” 

Despite the fact pointing that the Nigerian Army and Nigerian Police Officers slaughtered nonviolent protesters, the report does not expressly state who gave the order. Who, once again, ordered the shooting? Leaving it to the court of public opinion, and the government to answer this question.

Enhance the conversation with our app

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when its out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



How To Start A Recharge Card Business In Nigeria

recharge card business in nigeria

Recharge card printing business is one business that has long stood the test of time. Due to advancements in technology and availability of second hand smartphones in Nigeria, more and more  people are using data nowadays. Recharge card business in Nigeria is very lucrative. It is a business you can start anywhere without fear of low patronage, as long as there are people where you are and there is GSM network.

This is one profitable business because people recharge their phones almost everyday as they either need to make calls, send messages, activate data or even transfer credit to their loved ones. Although most people prefer to buy directly from their banks or one application or the other, most people still prefer to buy printed recharge cards and that’s is where you come in. 

How much can you make from a Recharge Card Business?

Recharge card business means basically printing out the recharge vouchers. To start this idea or side gig, you can invest basically any amount, however in order to make significant profit, I will advise that you start with N50,000 because per each N100 recharge card you sell you make at least N10, so if you are able to sell 50 pieces of it per day you will be making N5000 per day. Pretty awesome right?!

Below are the requirements for starting the business
  1. Location: You can sell recharge cards pretty much anywhere as all you need is a purse where the cards are kept. It is basically a mobile business.
  2. Recharge card printing software: This is a software that you can download from rechargecardprinting.com.ng for free.
  3. Recharge card dealer: You have to ensure that you get a reliable and trustworthy worthy dealer who will not scam you. As you make payment into his/her account before they send you the codes via mail which the software helps you decrypt.
  4. Laptop, internet and printer: if you have a laptop it will be very easy, as you can transfer the codes to a flash drive and print from a cybercafe.  If you use a cybercafe to process software and print from there, you have to ensure that you log out of your email. This is a security measure to avoid anyone logging in after you and gaining access to the codes. The codes are your capital. They are the product you sell!
Overall Estimate for a recharge printing business
  • Recharge card printing software: Free
  • Printing per page: N50 (maximum of 10 recharge cards per A4 paper)
  • Incase no laptop: Cybercafe 30 minutes: N150
  • Payment for codes to the dealer: N50,000
  • Total: N50,400
A quick wrap up

However, remember that some people or touts will want to collect their own cut if you hustle for customers at a specific location. You can start this side business by tapping into your own network. Even when you need very low capital to get this business rolling, you will need more strategies to be able to transform this business into a very successful one. 

We are putting out weekly articles and content about different business ideas you can start. Some ideas would focus on building a side hustle. Others will be a full-time type of investment. So we are working to get some interested investors to support your ideas. However, you have to be part of our tribe to be able to tap into our full support and services. To join the tribe, get our app. Get our App for future business ideas and partnerships opportunities. And Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!  


Joadre Editorial Team

Organic Skincare? “Leave Me Alone!” Cries Your Skin!

Organic skincare your skin needs

Glow, Skin-popping and Sun kiss, these and many more are common names seen around adverts. These adverts call on unsuspecting internet users to come to patronize Organic Skincare products.  Even though it’s a fantastic thing to glow, shouldn’t we do it carefully and consciously? Knowing fully well that our skin absorbs at least 60% of whatever is applied to it. Are you really sure that product you’ve recently just bought is truly organic? Pay attention, listen attentively to the voice of your skin. Are you attentive enough to hear your skin saying leave me alone? Find out in this article if what you’ve been using is truly organic. In the end, you should have learnt the difference between organic, natural and biologically ethical products. Also, you will find out why you should be conscious and careful of what you buy for your skin. You must listen to the voice of your skin.

What is an Organic Skincare product?

The term “organic” refers to how the ingredients in a product are being farmed, processed as well as packaged. In a simpler term, it means the ingredients are grown without the usage of artificial fertilizer, preservatives, artificial hormones, pesticides or any other chemical. So too the packaging too utilises organic materials. Organic products are therefore those products which total ingredients are from this source.

Flash News: The fact that a skin product carries a label with “organic” boldly written on it doesn’t at all make it so. Let’s explore.

Difference Between Organic Skincare Product and Natural Skincare Product

We have settled the bill by explaining what an organic product is. Now let’s look at natural products. It is not alien to us that people often use these words interchangeably. In fact, many have either assumed or concluded that they meant the same thing. But that’s not true at all and you’ll soon find out. A natural product is one which major or all ingredients are derived from plants,  animal by-products, or minerals. You said Wooooow! Yeah! An organic product is critically concerned with the process with which those ingredients are grown or bred to the final stage of production. 

Let’s situate it, if you are using egg as a face mask, that’s a natural product. But that egg, you don’t know the source(parent) or even the process it has gone through. What if the egg was bred by a chicken which fed on antibiotics. Say too that the chickens genes were already manipulated to grow within 9 weeks to maturity? Your egg will contain antibiotics too! SO when you go for a natural product, always make sure that it is organic as well. Check how you can get that glow without using bleaching cream.

Because of how vulnerable the word ‘natural’ is and limited regulations on its usage, many companies have engaged in unethical behaviour. Putting the tag ‘natural’ on their product label to expedite sales action. Since the spectrum of what is natural is quite broad and no one is regulating. Organic products on the other hand in saner climes (ohhh! how I hate to use this word; saner climes…LOL) have strict quality control, check or regulation.

Biologically Ethical Skincare Products

On the other hand, biologically ethical skincare products are those that the manufacturer has ensured that all ingredients (mostly synthetic ingredients) used in its production pose no threat to the human skin or life. Synthetic chemicals do not necessarily call for concerns. There’s rather concern and uncertainty about some chemicals with the potential of causing harmful effects on the skin and the human body. 

For example, Hydroquinone used in many bleaching creams has been identified to be carcinogenic, alongside other chemical products like mercury and kojic acid. If not prescribed by a doctor, it’s better to avoid usage. Stay connected to receive more well-being content for entrepreneurs.

Leave me alone your skin cries

Having established the difference between organic, natural and biologically ethical products. The concern is the pseudo-dermatologist parading our street beckoning innocent people to come buy organic skincare products, so that what? You can glow.  It’s not a problem if those products are truly organic. But most are not. Not when one actually confessed to using hair relaxers and unnamed chemicals as part of the ingredients for ‘organic’ product. Their usual promise is that “When you use it, your skin will tone” (tone, really! Just call it what it is, bleach). 

What Organic Skincare does not do!

Some have said that when they started using these products truly their skin popped, but the moment they stopped, they were attacked by a legion of acne, eczema. Then they had to rush back to buy more. But now it’s no longer giving them the same result as when they first got it, it’s rather giving their skin a confusing complexion, yet they can’t stop, because they are afraid of the army of acne and eczema that’s camping outside to attack them.

I want to heal myself your skin says

But if you think you don’t want to stop because of acne, please do it because of allergies, hormone disruption and ultimately skin cancer. You don’t want to have to be all covered up when you grow a little older because of damaged skin. You can actually stop now. The good news is, the skin is capable of healing and defending(the stratum corneum is there to prevent unwanted materials from entering) itself. 

In short, there are different types of blood cells and collagen in the body that rush to the point where injury may have occurred and repair the skin. Yours is to strengthen the activities of these cells by taking good sleep, eating a good diet, exercising regularly, and living a healthier life. What do I know, I am not a medical professional. All this advice I am dishing out here is not medical advice. They are common sense recommendations and experience. 

Do not fall for fake organic skin care

There are many factors making people vulnerable to this scam. Low self-esteem is one such factor. People are vulnerable to these harmful products in the bid to look more beautiful and enjoy validation. We of course can’t rule out social trends and peer pressure. But you are beautiful, and you just have to listen to what your skin is saying. And for the greedy entrepreneur, the goal to make a profit lead to the compromise of so many thing. However, damaging people’s skin should be a no-go-area. It’s our call to be responsible and be truthful to our customers.

Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!  Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

Ponzi Scheme Madness – What To Beware Of!

How to identify Ponzi Scheme

When next, a friend approaches you just like my friend did and they tell you about this great investment going on, people are cashing out and such, Wait! Wait a minute before you jump on it. That might just be another Ponzi scheme wearing a new gown or in a new bottle. One of the smart strategies Ponzi organizers use is name changing, yes! They rebrand. And guess what, people still fall victim, at least I did! (tears). Check out these red flags before investing in that new business you’ve just been told. By the way, if you are an entrepreneur and you are about to start a business and need mentorship. Quickly book a free mentorship session with our CEO here.

Ponzi scheme identity – Warning Signs
  1. Unregistered business identity. Ponzi schemes are oftentimes but are not limited to involve investments that are not registered with Corporate Affairs Commission (CAC), financial or state regulators. They shift focus from this question, by engaging existing and potential investors in testimonies of those who have cashed out, thereby using the’ fear of missing out’ strategy on people. Although some have upgraded to even getting CAC registration documents. You have work to do, research for information about their management, products, services, and finances. 
  2. The government securities laws require investment professionals and companies to be registered and licensed. Most Ponzi schemes hardly possess license documents. They most involve unlicensed individuals and unregistered firms
  3. Every investment carries some risk degree, when an investment yields higher ROI, it is only logical that such carries more risk. But when the business promises high returns with no risk. Wear your suspicion lens.
  4. The business doesn’t reflect market conditions or it’s not affected by it. Returns are just overly consistent, regardless of the market going up and down condition. Be sceptical!
  5. Their structure is complex, secretive with no straightforward strategies or revenue channels. Avoid such investment. If you can’t get complete information about them or find it difficult to understand their operations/strategies.
  6. They told you they have people trading for them, they are working with foreign partners/brokers to invest your money in forex. Run!
  7. They are involved in unreasonable giveaways/charity in the name of Corporate Social Responsibility CSR. They are only trying to play on your intelligence.
  8. They told you to bring one person to your chain and start earning extra money from the person’s investment.
  9. You’ll make 40% ROI in 7days.
  10. We are working on our website, upgrading our website or payment platform, that’s why you are unable to withdraw. Ponzi scheme organizers most times prevent investors from cashing out by restricting the payment channels. Meanwhile, some just offer you a higher ROI percentage to make you stay put and leave your invested capital with the hope of cashing out bigger. At that juncture, you’ve been scammed
  11. We would pay first investors a certain percentage and we would pay others little by little. We are working things out and trying to liquidate our properties so that we can pay everyone their capital back. (Hello, it’s Japa o’clock – the organizers are about to run away with your hard-earned money). If you get to this stage in the investment programme, CONGRATULATIONS! You are now the latest Ponzi scheme victim.
Who are Ponzi scheme planners looking for

Ponzi scheme promoters are looking for greedy, desperate, naive, young and old average earners, who are not well informed on investment and are just open to all that comes their way. Many opinion leaders have blamed our porous security system for the vulnerability of Nigerians to these schemes. But the truth is, real money is slow and steady. We all become a victim when we allow the glam and social media pressure of getting rich quick enters our head, it breaks us down and makes us willing to do anything just to make money. If you are in need of a business idea to invest here you can check out our previous blog on How To Find Authentic Business Ideas. You Are Sitting On Gold!

Remember, when it looks too good to be true, where your suspicious lens and screen very well, to confirm it’s not another Ponzi scheme in another packaging.


Ponzi Scheme Took My School Fees. Beware!

How to identify Ponzi Scheme

It was my final year at the university when my not very close friend approached me about a ‘Ponzi scheme’. Well at that time he called it a business. Yes! A business, that was what he called it. He called my name and continued.

“if you put 20k into it this month, by month-end you’d be paid 40k”

My eyes left their sockets as if they were almost going to hug the person talking. Little did I know I was about to be scammed. Okay! I know you’d want to hear more about that story. We’d continue some other time…(laughing in tears!) What is Ponzi scheme? Who are they looking for? Is there Ponzi scheme in Nigeria? How do I identify it’s a Ponzi scheme. Read further to find out in this article.

What is Ponzi Scheme?

The origin of Ponzi scheme can be traced to a certain man called Charles Ponzi. He scammed investors in the 1920s with postage stamp speculation. A Ponzi scheme is a fraudulent investment programme that entices unsuspecting and naive persons to put a certain amount in an unexplainable and untrackable business investment with a promise of a ridiculous return on investment. The first record of Ponzi scheme in Nigeria can be traced back to the 1980s, when the Umama Umama scheme surfaced in Calabar. Then the Planwell scheme surfaced in Edo state in the early years of the 1990s. 

The fraudulent scheme uses new investors money to pay earlier investors. Hence given the unrealistic/false impression that the investment is viable. This scheme is otherwise known as a pyramid scheme. At the end of it all, the schemes fail to the detriment of later investors. (I know MMM is coming to your mind already, yes MMM!) Wait a minute, hope you weren’t scammed? Okay, tell us about that in the comment section.

30% ROI, MMM, Racksterli all na scam!

When my friend told me about the so-called business deal, it wasn’t as if I had no doubts. But I told myself that I would cash out even if all is going to fail eventually, but no! After my first investment, I reinvested, they offered me a mouthwatering deal, and I fell for it. “That was the last time I saw my N500,000 meant for school fees”. In 2016, according to Nigeria’s Securities and Exchange Commission, millions of Nigerians promised a 30% ROI on investment, lost over 18 billion nairas to a Russian enterprise popularly known as MMM (Mavrodi Mundial Movement) when it crashed. Many committed suicide as a result of this event. But one would think people have grown wiser, No! Maybe it is due to the high rate of unemployment in the country. Ponzi scheme organizers still find their victims in the pool.

According to the 14th September 2021 publication of the Nigerian Guardian Newspaper, Nigerians have lost N300b to Ponzi schemes, speculative trade. Recently, Nigerians were still scammed in billions by Racksterli. They claim to offer an investment deal that promised a mind-boggling return on investment to investors. The promoters of course did their homework well, used celebrities and media influencers to gain people’s trust, and people fell for it. The key thing is, when it looks too good to be true, be suspicious!

Meanwhile, we are concerned, and that’s why we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. We believe when Nigerians are empowered, their susceptibility rate to Ponzi promoters will be minimal. The App is going through the test stage and you can be a part of the testers by downloading right here.

Ponzi Scheme fails when?

The duration it takes a Ponzi scheme to fail can’t be specifically stated. Roughly it takes an average Ponzi scheme between a month and a year to fail, depending on how easily the organizers get to recruit people to join the bandwagon. Typically, a Ponzi scheme needs new investors ( victims) to maintain the pyramid. When the number of new investors can’t meet up with existing investors or there is heavy cash-out by existing investors, the Ponzi scheme falls. Read our upcoming blog on this topic to learn about the signs to look out for before investing in that business or investment. But before then Subscribe to our Newsletter so as to always be the first to hear from us.



Grow Your Laundry Business In Nigeria. #5

grow your laundry business in Nigeria

Hey! Excited you are here again. Trust you have had a swell time reading the previous articles in this blog series on how to start a laundry business in Nigeria. Recall in the last blog we touched on the setup process to start a laundry business. In this part of the blog series, we will be exploring how to grow your laundry business while also answering questions like- how do I market my laundry business? How much do I charge Customers if I start a laundry business?

Time Management/Delivery is non-negotiable in laundry business

You see, the laundry business is a deadline-driven business, people have parties to attend, events to attend to, offices to go to, meetings etc. They are employing your service because they want to relieve themselves of the stress of having to worry about their laundry and they believe that you would be able to deliver efficient service. So when you tell them to come pick-up on say Friday. It must be Friday, because they may have exhausted all their clean clothes with an expectation that you are bringing in their well-laundered clothes on Friday, so they relax.

You must manage time well, from washing to drying, to ironing, packaging and to the last stage, if you want to have enough output. Ironing for example can be tricky because it takes a long time if you are not careful. If you are consistently on time, you can grow your business through existing customer referrals. 

Laundry Business Management

All being said, your business management skill must be top-notch. Find time to build yourself. It is only when you do this that you can get insights to drive your business to the next level, compete in the market, and even expand to become a large scale laundry company. You should know that there are Ways to manage money to grow your business.

How do I market my laundry business?

The truth is, just like any other business, you might not be making huge sales at first, but that shouldn’t discourage you. Rather what you should be doing is strategizing, pushing your brand out there. People always think that marketing is just promotion and advertising. Please look at the services you offer. Make sure it is good for the price you are aching – pricing. Look at what others charge. We will explore this further. 

Meanwhile, let’s explore your placement. Get more branding into your space. Do not set up like a classic or traditional laundry. Make your space cossy for someone to actually wait to read a book, if you can afford it. We will explore more in our Startup Podcast! How do you communicate your offers to the customers. BRand in a way that people know it is you. Follow one branding line. The simpler, the better!

Capitalise on word of mouth as you do not have unlimited cash to lavish on digital marketing. Start by telling friends about it. Host an opening partly. Tell your friends to come with a guest or so. Be innovative. Your hosted party can be about a new fashion trend. It must not be about laundry work. Engage with your existing network  to refer others. Bank on word of mouth very well as it is the cheapest  and most effective promo strategy. 

Here are some marketing strategies you can tap into if you have just started your laundry business to attract customers. Subscribe to this platform to always be the first to receive our latest content.

  • Limited Free Service: Mark the word limited. You can get customers to your door by offering limited free service. Give them an offer, say, wash your 2 shirts and get free washing for your trousers.(You know something like restaurants do, free tasting.) When you attract them with this and they try your service and see the excellent service you give. They try you out again. It is now left for you to strive to retain them. 
  • Offer Subscription Service, when you offer a subscription service, give them discounts to attract new customers and ensure you offer excellent service to encourage referrals.
  • Offer Promos
  • Open Social Media Page and Make good use of them, especially updating with “useful and valuable content”.
  • Create a customer database to motor growth and retention
How much do I charge Customers if I start a laundry business?

Pricing: First and foremost, in order for you to determine the price you want to offer your service, you must first ensure that the value gotten from your service matches the amount paid. For a starter, you can start by patronising other people doing this kind of business in your area and identify how much they charge. Fix yours around this range. Check the income level of the people around too. However, some people just decide from scratch that they are not targeting locals around but target people living in premium areas. Such people offer home/office pick-up and charge a premium too. Don’t chase potential customers away with high prices and don’t stoop too low so that you don’t make sufficient profit. check out THE TYPICAL LAUNDRY PRICE LIST beneath. 

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Joadre Editorial Team

Set up Your Laundry Business in Nigeria. #4

Set up a start a laundry business

Recall in earlier parts we have shed light on the difference between laundry and dry cleaning, we have suggested a list of expenses/equipment you will need to run the laundry business, we have also shared the must have skills you need to possess to start a laundry business. So let’s dive straight into ‘Set up’. We are certain that by the end of this series, you should have learnt a lot about laundry business, and conclude if it’s the business for you. 

Set up Steps to start a laundry business in Nigeria
  • CAC Registration
  • Open a Corporate Account
  • Enrol your business under FiRS
  • Obtain operational licenses and permits in your local area
  • Open a blog/website
  • Open social media page
  • Design a Delivery System/Partner with a delivery company
  • Design a payment System
CAC Registration

The first setup in your pursuit to start a laundry business in Nigeria is to get your business registered under the Corporate Affairs Commission. Check out our previous blog on how to start a business in Nigeria. Here you would get to see steps to take to get your business registered in Nigeria.

Open a Corporate Account

To give credence and authenticity to your business, one of those things you must do is to open a corporate account with your registered business name at any bank of your choice. This action/step gives customers assurance/confidence that they are dealing with a business with a good structure. With this, you would even find it a bit easier to access loans too. To learn about the requirements to open a corporate account in Nigeria. Check out our previous blog where we shared details on how to open a corporate account in Nigeria.

Open a blog/website for your laundry business

The world has gone digital, these days, business owners and clients are connected together via virtual space. Your business cannot afford not to join this digital movement. You will need to set up a website where clients can request your service (pick up their laundry), get a price quotation, find out about the services you offer, testimonies about your business and any other information they desire to have about your business. To have a website, hire a competent web designer to develop a functioning and easy to navigate website for your laundry business. 

If you cannot afford to hire, then build one yourself. Using Shopify, WordPress, Wix and many more, there are ways to go about this and there are lots of tutorials online. Furnish this website with blogs and information about your business, offer tips to attract people to your website, use interlinks and backlinks, keyword and search engine optimization to get people to your website and inspire patronage, hence increasing revenue. And your website can serve as a payment gateway too. But if you do not have a website, no worries. Just start. 

Open social media page

Opening and running a social media page is something that every business that wants to connect with existing customers and potential customers cannot afford not to do. These days that people live half of their day on social media, you have to tap into this by including it in your setup. Create a social media page; Instagram page, Facebook page. But make sure to know which of these social media platforms actually targets your target audience. Do not waste so much of your time on social media. Remember work for mouth and other offline advertising is key! Anyway, we will discuss more in part 5 and in our Joadre Tribe App. 

Design a Delivery System/Partner with a delivery company

This in fact is one of the most important things you must do in your setup. You have to decide whether you want to partner with an external logistics/delivery company to get laundered clothes to clients and also pick up their dirty laundry. If you are partnering, you must ensure that it is with a company that will always be on standby to make delivery for you. Otherwise, you can include getting a delivery bike in your budget.

We said bike because, one, it is more affordable than a car, two, because here in Lagos for example, there is always traffic, and time is of utmost importance, you don’t want to spend 5 hours delivering clothes to just one client. With a motorcycle, you can serve as many clients as possible in a day. If you have the resources you can get up to three dispatch riders to make delivery and pickup laundry daily or based on a schedule. 

Design a payment system for your laundry business

For a business like laundry, it is necessary to create an easy payment system that makes things easy for your clients and also easy for you to track your financial record. You can either make your payment structure such that it includes but is not limited to, cash, card, monthly subscription. You could include a link in your blog or website that offers price quotations and takes people to the payment page.

Check out our previous blog on how to start a business in Nigeria, where we discussed extensively tips on how to enrol your business under FiRS, Obtain operational licenses and permits in your local area, and other relevant steps to start a business in Nigeria

In part 5 of this blog series, we will explore questions like –  How do I market my laundry business? How much do I charge Customers if I start a laundry business? Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot! Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

4 Sustainable Entrepreneurship must-follow Enthusiast developing Nigeria

Sustainable entrepreneurship enthusiasts in Nigeria
  • Picture: Sustainable entrepreneurship enthusiasts in Nigeria

As in the case of every human society, entrepreneurs are important agents of economic transformation by their wealth generation. They create of employment, promote entrepreneurial culture and sometimes, embolden indigenous entrepreneurship. Sustainable entrepreneurship enhances these qualities even stronger! However, in the profit-driven world we live in today, many entrepreneurs have thrown caution to the wind! Many choose to sacrifice humanity in exchange for profit. It is a choice!

Profit is great and Sustainable entrepreneurship offers profit!

What are we saying? There is an increase disregard for the environment. Some are less concerned about their employee’s welfare and/or even social development. It becomes all about profit or nothing. While we are not saying profit is not good, creating sustainability for our world & here now is ‘importanter’. In our commitment to sustainable entrepreneurship, we have selected 4 must-follow entrepreneurs developing their spaces in Nigeria. They are not only doing well in their business but are sustainability-driven.

Adebusola Patrick-Omale

Busola is a Lagos based sustainable fashion stylist and dressmaker. She specializes in Ankara ready to wear, Avant-Garde, Vintage, Retro and Classic dresses for classy women. The name of her brand is SoigneByBusola.

Sustainable Entrepreneurship partnership Project with Busola

She’s currently looking into collaborating with foreign partners to market and distribute her products in the international fashion market. This will make the brand a force to reckon with in the global fashion industry. 

Cyrus45 by Olabanke Subair

Olabanke Subair is the creative founder of Cyrus45, a sustainable furniture company based in Lagos, Nigeria. Banke and her team upcycles used tyres which ordinarily, if not utilized for a secondary purpose would eventually cause environmental pollution. They pick up these tyres, clean them and sanitize them before work begins. Through extensive and creatively work on them, Cyrus45 make stools, ottomans and all kinds of eco-friendly furniture pieces. Olabanke and her team had so far upcycled over 2000 units of used tyres. This is an extraordinary contribution to cut down the environmental hazard caused by improperly disposed used tyres.

Sustainable Entrepreneurship partnership Project with Banke.

Olabanke is eager to work with international business developers and tech enthusiasts. The goal is to make her product accessible to the diasporan market and scale. Scaling will imply she extend the sustainable project idea to other communities still battling with how to dispose of tyres, train interested candidates in these communities and create a social impact. By the way, tyres lying around is a penthouse for mosquito breeding!

Aderonke Nofiu

Aderonke trained as a Psychologist at Obafemi Awolowo University, Ile-Ife. She has chosen sex and relationship counselling and therapy as her area of specialization. She’s been creating series of online content where she advised young and old people going through emotionally tough times in their sex and relationship life to figure out the problem and probable solutions. She also offers online counselling sessions for individuals who require her service. She’s a volunteer at numerous humanitarian groups as her own way of impacting her own society.  Check her on YouTube “Dear Ronke” and subscribe to her channel and on Instagram as “dearronke”   for more.

Sustainable Entrepreneurship partnership Project with Ronke

She is currently planning to open a therapy hub where individuals with sex issues and relationships can visit, relax, pour out their minds. Her hub will provide professional counsel that could put them on the right path of the solution to their challenges. She’s seeking for business developers and mental health enthusiasts to collaborate with to bring the vision to fruition

Precious Roju

Precious Roju is a Lagos based Corporate Lawyer and author. She specializes in business and legal structure, helping clients; startups, both foreign and local companies and investors to solve or even avoid an unreasonable and costly legal misstep. She has assisted and still assists several international investors with corporate structuring and restructuring in Nigeria. She delivers extraordinary value sharing information consistently on her Instagram page – Asklawyerprecious

Sustainable Entrepreneurship partnership Project with Precious.

Precious is looking forward to collaborating with diasporans interested in entering the Nigerian market as their own way of impacting their society by investing in their home country. She offers a legal service of business structuring and acquisition of all licenses such business or investment needs to fully and legally operate in Nigeria. 

Connect with extraordinary sustainable entrepreneurship enthusiasts

Alongside our traditional Web platform and backend business support programmes, we are currently developing a business smartphone app  – Joadre Tribe App for entrepreneurs. Our mission is to increase conscious business development within Africa and promote direct partnership with European entrepreneurs. Connect with us to reach any of these extraordinary sustainable entrepreneurship enthusiasts. Expect more from these 4 women as we support them through the growth of their ideas.


Joadre Editorial Team

Use Data To Grow Your Business // Data Intelligence For SMEs.

Data intelligence to grow your business

It is no longer a piece of news that the world is digital and global now. The digital trend has made data intelligence more important than ever before. Its need has gone beyond storing, but processing, updating and analyzing. If you have started thinking, What have SMEs got to do with data? Why do SMEs need data? What do I do with data? How do I get data? Where do I get data? Beware, you can even end up having too much data to process. At the end of it all, data gives you a better understanding of your business and customers. Here is how; 

  1. Make key strategic decisions with data
  2. Data Helps You retain customers and get new ones
  3. Data Assist In Efficient Monitoring Of Performance
  4. Data Helps In Problem Detection and Solution
  5. Data Can Help SMEs Prevent Wastage
Make Key Strategic Decisions With Data

Gathering data helps any business including SMEs to make better decisions. As a matter of fact, SMEs have a better capacity to quickly make use of the data gathered, because of their agile nature. Data gathering is very important for SMEs to improve the relationship between both customers and business partners, however, there are ethics around these activities that must be considered. Remember to read our blog on social entrepreneurship DNA to understand the basics. 

Mind you, to make the best of data, you must know how to get the best value from your gathered data. Let’s consider these five ways data can advance your business.

Data Helps You retain customers and get new ones

Get the consent of your customer before you have their information securely gathered for your internal use. Knowing who to target makes it clear about the kind of target strategy you would require. It becomes easier to find new customers. Qualitative data would allow you to develop methods to retain the existing customer as you get to understand what they truly want or desire. Therefore your customer retention ability is increased. 

You can improve your customer service and carry out more effective marketing efforts. It cannot be overemphasized that customer management is highly dependent on data gathered and stored. Really, without data, how do you determine who your customers are? How do you know if they are satisfied with your products, or if your marketing strategies are effective? 

Data Assist In Efficient Monitoring Of Performance

If you are not sure of how well your employees or marketing is performing, how will you know if your resources (money) is being efficiently utilized and if it’s yielding profit.

A data-driven business has the potential to excel better than the one without data. Data helps you to identify performance level and efficiency of your team, department, marketing efforts, customer service, logistics or other aspects of your business or company. Collecting data and reviewing the collected data would help determine how each unit is performing and what needs to be done to improve performance. 

Data Helps In Problem Detection and Solution

When a business is experiencing poor performance in areas of marketing, sales, or even campaign. Today, with the availability of data, it has become easier to detect what went wrong. By tracking and reviewing data from the business processes, which then would help to uncover performance breakdowns, and give a better understanding of each part of the process and discover which phase needs improvement and which is performing excellently.

Data Can Help SMEs Prevent Wastage

If there is anything any business that succeeds did right, it’s surely shunning wastage. It is therefore imperative for a business with the vision of expanding, to block every channel of wastage. How then do you determine these channels, it can only be done through storing, processing and analyzing data. Moreso, every business enterprise feels the effect of wastage. It depletes resources. Waste makes ducks and drakes of time and has an ever touching impact on all lines of business, especially the bottom line. 

Data helps to detect a problem. Take for instance a marketing campaign that is bringing in less ROI (Return On Investment), this will then be used to prepare a budget without increasing spending but exploring better ways to increase ROI, generate more leads, and even solve the problem of why a certain marketing channel is not working.

Practical examples where/how data is used to build your small business. 

A typical example is an online campaign that is receiving more engagement and generating sales. Compared to another marketing strategy that is taking in more money, but generating less sales. It’s the availability of data that would make it possible for you to discover and analyze this issue.  

Another example is the Manager 1 gets more leads from the company but have less percentage of conversion. Manager 2 gets fewer leads from the company but has a higher percentage of conversion. Data would help the company to then determine who should get more supply of leads from the company.

Where (8 Channels) and how to get data

As a small business, you can focus on 3 major data sets, namely; customer data, internal data of your business and market landscape data. In our Joadre app, we have created some data sets and would continually expand on these. We would publish lots of tutorials to guide you as a small business owner about how to gather information and how to use this information. Our goal is to help you brush up your skill in regards to data and digital intelligence. For now, let’s focus on customer data. Customer data can come as a combination from all your interaction channels like;

  1. Social media
  2. Newsletter
  3. In-person interaction
  4. Product purchase
  5. Electronic payments of any kind collect data about customers
  6. Reviews
  7. Website usage, traffic
  8. Survey and many more.
Wrap up

All that data generated knowingly and unknowingly from these channels are filled with potential if you can learn to utilize it efficiently. How do you determine your revenues and expenditures without the availability of data? It therefore resonates with the importance of data in analysing and understanding the relationship between the consumers and the market.

SMEs must invest in data procurement today to have a seat at the table now and in the future. Any SME that has not started uncovering insights from data will soon become a business of yesterday. Tap into data processing tools, which makes business growth easier. Subscribe to our newsletter to receive amazing business insights from us As in dey hot! Get our App for future business ideas and partnerships opportunities. Never miss out!


Joadre Editorial Team

Start A Laundry Business. How much do I need? #3. The Cost.

How to start a laundry business in Nigeria

Heyyyyy! Excited you came again to continue. In part 1 How to start a laundry business in Nigeria, we shared with you the must have skills. We looked into the process of getting laundry done in Part 2 of this Business Start-up series. In this Part 3, we would succinctly touch on the cost to start your business and look into the equipments you need. The good news is you can start a laundry business in Nigeria with as low as N50,000 (fifty thousand naira only) – N100,000 (one hundred thousand Naira only). You will still collect change if you intend to go really really micro-small scale. If you are going large scale, you can budget N1,000,000 upward. Let’s break it down together.

12 must-have to start a small laundry business

For a small scale laundry business, you wouldn’t be needing much as you are just starting. Your goal is to take the little baby step. Maybe you’re not even financially buoyant yet but have refused to be called a lazy Nigerian youth. Then start the business at home. Here is a list of the important things you must have. You can download an estimated cost for these items here. So her eare the major items you need to get for your small scale Laundry business startup.

  1. Pressing Iron
  2. Cloth Hanger:
  3. Ironing table
  4. Detergent
  5. Starch
  6. Nylons/Tags
  7. Rope
  8. Washing Basins
  9. Peg
  10. Socket
  11. Laundry Basket
  12. Bleach/Stain-remover
20 Must-have to start a large laundry business

For a large scale setup, your list will be quite longer than that of somebody who is starting at home. Here is a list of the important things you must have. You can download an estimated cost for these items here

  1. Washing Machine
  2. Steam Iron
  3. Pressing Table
  4. Washing Basins
  5. Shelves
  6. Ropes
  7. Peg
  8. Sockets
  9. Detergent
  10. Fragrances
  11. Reception Table
  12. Chairs
  13. Benches
  14. Radio Set
  15. Starch
  16. Generator set
  17. Laundry Basket
  18. Bleach/Stain-remover
  19. Table Clothes
  20. Rent

Please be aware that expenses like rent are highly dependent on the location you have decided to situate your business. Hence, it needs your discretion. You are thinking, how will I get funds? Check this out 3 Small Business Grants for Nigerian Entrepreneurs

Operational cost for laundry business

When you start your laundry business, you might need support to make the day to day running of your laundry business achievable. You will need to break your business into departments. Let’s say the washing department, ironing and packaging department, delivery department (that will pickup and drop off). You will need to hire personnels that would be in charge of different departments.  And for this you will need to pay them wages or salary, depending on the agreement. 

For your equipment, you will need to service and maintain  them, and to do that, you will need the service of a technician. You will need to pay for service charges (waste disposal, water bill, electricity bill). Other costs you are likely to bear on a monthly basis also include online ads and internet bills. Check out this specially compiled list of the expenses to start and run a micro laundry business in Nigeria.

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Notes on Equipment Needed to Start a Laundry Business
  • Detergent: Hmm…Please buy a very good detergent not just anyhow detergent. Buy the ones recommended for laundry and make sure they do not leave over harmful chemicals on the clothes.
  • Starch: Some customers prefer their clothes well starched, others faintly starched, and some others don’t even want you to at all. Always confirm with customers before you use it.
  • Water: If there is no water supply, you may need to buy a tank where you can buy and store water. But it’s best if you have a reliable source of water. Laundry business is highly dependent on water and light.
  • Washing Basins: This is very important, to wash clothes, to rinse clothes, to store water, and sometimes to even soak clothes.
  • Washing machines: This is optional for a starter. But if you can afford it, why not.
  • Pressing Iron: Pressing iron is a must-have for you. Not just anyhow pressing iron. Get a quality pressing iron if you don’t already have one. Get a pressing iron with customization features for different fabric materials. Steam pressing irons are always handy. 
  • Ironing table: This will let you have space to properly and comfortably lay the clothes you want to press. (I  love to call it a surgical table).
  • Power Generator: It’s not breaking news again that the light in Nigeria is not reliable. If you don’t want to get disappointed and then disappoint your customers. Get a secondary source of electricity. Especially one that can power pressing iron and other equipment you will need
  • Nylon and tags: For packaging and sorting you will need this, so you won’t mix things up.
  • Shelves: You’ll need shelves to properly store clothes before they get delivered.

Meanwhile, for a small-scale approach, you don’t need a washing machine yet, you can hold on. If your family has a good power generator already,  great! All you’ll be needing then is washing basins, detergents, starch, a good pressing iron, nylons and tags and ironing table (tell the furniture man to help you make one that can have space to store cloth; convertible).

In part 4 of this blog series, we will be sharing with you the must have Set-up before you start a laundry business. Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!

Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

Start A Laundry Business In Nigeria #2. The Process.

How to start a laundry business in Nigeria

Heyyyyy! Excited you are here again, that’s lovely, and that gives us joy knowing that you are really willing to learn. What if we told you that our CEO and founder have reserved every Wednesday of the week for people like you who are really keen on entrepreneurship to have a free one-on-one session with her. You earned it! You can indicate interest by scheduling here. Now to the deal of starting a laundry business in Nigeria. Recall we started with the must have skill in the last blog. Here we would be explaining the processes of laundry that you must never forget.

Process to remember for your Laundry business

Starting a laundry business is not really a difficult process at all, yet it requires paying keen attention to detail. For the business to keep running, customer satisfaction is of utmost importance. Here are the processes it takes to get laundry done and run a successful laundry service.

  • Pick-up
  • Classification/Tagging
  • Washing
  • Drying
  • Ironing
  • Folding
  • Packaging
  • Pick-up/Drop-off

This is the period where you visit your customers to pick their laundry. While some customers prefer that you come pick-up at their place, with a sufficient fee for that, some other customers may choose to drop-off their laundry at your place, maybe on their way to the market or somewhere else. But come to think of it, you can be innovative and do yours differently,  by partnering with a logistics company to design a pick-up and delivery system. You can go further by creating a schedule for your pick-up, allocating specific days, say, Fridays and Wednesdays for pick up, to make it known to customers. 

Create something like ‘express service’ outside of the normal pick-up days. You would find out that this is capable of putting you up there above your competitors ( we prefer to call them allies). Check our video in the app about why competitors are allies. The goal is to make things convenient for your customers, which is the main thing they are seeking in the first place. Your ability to always find a way to make life easier for the customer is always going to be a plus for your business.


After pick-up, the next thing you must do is to tag the collected clothes, you don’t want to start looking for “Oga Yellow’s clothes”. Tagging is very important to keep things organized and easy to find. Meanwhile, you would still have to do this again after washing. A good structure and organization like this will not only help you to easily find clothes but also will help your business grow quickly if you channel it to every aspect of the business. Some tagging system could be as simple as logging clothes description + client ID in a sheet.


This undoubtedly is the peak in the laundry process, it is the period where you clean the fabric appropriately paying special attention to fabric type, texture, colour, dirty areas and also determine the best approach. Here you can either use a washing machine or clean manually, using the most suitable water temperature and detergent/soap. Just as we have discussed earlier in this article, on the must know of the laundry business. Washing is an integral part of the laundry business.


At this stage, you spread the cleaned clothes to remove moisture. This can be done either by sun-drying or using a drying machine. But you must first find out if the cloth doesn’t have a warning that says do not dry with a machine.  While drying, you must also ensure that where you are spreading the clothes to dry is clean and free of contamination. Just so you know too, some clothes can’t stay in the sun for too long, instead you just air-dry. Part of the laundry business service is ensuring damages are prevented. 


This is the stage after you’ve removed the clothes from where you must have spread them to dry. This stage is very tricky especially if you are not used to ironing or setting iron at the right temperature for different fabric materials. For a starter, ensure to read the label on a cloth, they often put it there. The rule of thumb is to start from a not too hot temperature then increase gradually to identify the best temperature for the fabric. 

This is just a beginner thing though, by the time you turn to a ‘Pro’… this laundry process becomes natural. Our recommendation here is that you start with a ‘steam iron’ instead of dry pressing iron. Although they cost a fortune but are worth the price, for the multi-dimensional functions they have. Luckily you can get them at a good price if you buy tokunbo. If you are in Lagos, Lawanson street at Surulere is your go-to place for that. 


You can’t joke with this process. This is where you fold clothes to the proper shape. Some do this alongside ironing. Especially to bring out what we widely know as ‘gator’.You have to fold the pressed clothes properly, I say aesthetically. As suggested in part 1 on how to start a laundry business, you can further read up on how to fold clothes; skirts, shirts, agbada, blouses etc.


After folding, the next thing to do is to package those folded clothes in either a branded or non-branded clean transparent nylon. And then gently place the ones in the transparent nylon in a polythene bag a.k.a polybag (If I were you, I would ensure that the polybag is branded shaaaaa!). Please note that the usage of polythene nylon to carry clothes is only suitable for packing a few clothes and by the way Nylon bags are not very sustainable to our environment. Shey you see them lying everywhere and it’s ugly. Research more sustainable packaging that can decompose faster when thrown away. We will share more ideas on this in the next parts where we talk about innovation and growth. 


You are wondering why pick-up/drop-off again? yes! back to square one again. Although this depends on the agreement between you and your client. They either come to pick-up or you visit to drop-off their properly laundered clothes with an inviting smile on your face. Recall we have suggested earlier that you could partner with a logistics company to make things faster and efficient.

Is there really money in the laundry business?

Even If you are doubting Thomas, we are certain that after this practical estimate of profit you can make from a laundry business, you will be convinced that there is real money in laundry business. Here we go, let’s use shirts and trousers as our profit marker, say you are washing a shirt for N300 and trousers for the same amount, and you get to have at least 50 shirts and 50 trousers per day, at the end of the day, you would have made N30,000. 

Removing expenses like power, wages, detergent from this money, let’s say N5000. If you have 3 employees, two people in charge of washing, you and the other one are in charge of ironing, and you are paying them N4,000 per day. At the end of the day, your expenditures should be N5,000 (service bills) + N12,000 (wages) = N17,000. You should be left with a profit of N13,000. 

Business owners must rest, think Sharing economy for maximum efficiency!

Now, if you run the business from Mon – Sun, which most people in the business do and though not advisable, your weekly profit should be N13,000 x 7days = N91,000. Remember to take time for yourself. The fact that you run 7 days a week does not mean you are the one working through. There is what is called a sharing economy. Your laundry business can be developed as a cooperative, where one or two other launderers work jointly in the same space and build their own client base. We would discuss this in upcoming videos in our Joadre app. 

Now following the full time work plan of 7 days a week, in a month, you should have N13,000 x 30days = N390,000. Mind you, this estimate excluded other fabric materials and clothes types which laundry price charges are even way higher than shirts and trousers. Imagine, by the time you add the returns from other clothes like Agbada complete, Iro and Buba etc. Your profit will even be way higher than N13,000 per day. You can download a basic laundry price list we put together for you here. We will continue to update it, but the updated version can be found in our app under Data. So you still have left to deduct rent and other operational cost which we will explore in future parts of this blog series.

How Profitable Is Laundry Business

Also, if you bring innovation like a subscription package, where customers get to have at least 25 pieces of fabrics washed in a month for, let’s say N9,000, and you work very well to ensure that you have at least 200 consistent subscribers in a month. You should be making nothing less than N1,800,000 from that in a month. Do the mathematics and remove all expenses, you will still have an encouraging amount left as profit.

To start a laundry business in Nigeria, the estimated cost for a small scale is between N50,000 – N100,00 while that of a large scale can be as high as N3,000,000. In the next part of this blog series on how to start a laundry business in Nigeria, we would shed light on the estimated cost and budget required to start a laundry business. Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!

Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

How to Start A Laundry Business In Nigeria #1. Your Skills.

How to start a laundry business in Nigeria

If there is one business that we are sure booms through all seasons in Nigeria, it is the laundry business. People are so busy that they sometimes don’t have time to do their laundry. People have events to attend and they want to look sweet and sharp, they need the service of a launderer. This business also has the potential to grow and become a large scale business where you have branches all around the country. In future articles, we will explore the pros and cons of having branches all over the country, also known as chain stores/outlets. So remember to subscribe to our Newsletter or get our App from Google play store

This is a 4part blog series, and in this first article, we will be sharing with you the must have skills/knowledge when starting a laundry business in Nigeria. Our aim is to give you a step by step guide to starting a laundry business, otherwise confused as dry-cleaning in Nigeria. Firstly, we shall like to correct that before we proceed further, so that you can sound like someone who knows what he/she is doing when you eventually start this business right there in your little space. 

Is Laundry the same thing as dry cleaning?

We have heard that question a lot of times, and the answer is No! It’s not like it’s impossible to run the two businesses side by side though. So, here is the difference. Dry cleaning is simply the use of chemicals otherwise known as solvents to clean fabrics without using water but specialized equipment, hence the name “DRY”. While Laundry usually is the cleaning of a piece of fabric with water, detergent/soap and then smoothing it with a flatiron or pressing iron. Laundry business is what we do majorly in Nigeria and that exactly is what we will be focusing on in this article.

Your 4 Must-have skills to Start Laundry Business

When we say ‘you’ that includes those working for/with you, should you decide to employ people to join you in the business. Here are some of the things you must know.

  1. Sorting
  2. Washing
  3. Ironing
  4. Packaging
Sorting  to get moving

As a professional launderer, it is crucial that you have the skill and knowledge of how to sort clothes for washing. The general rule is that you don’t wash clothes of different colours or shades together or white clothes with coloured clothes, that aspect is better known as colour sorting. In case you don’t know some colours are just so domineering that they destroy other clothes if you wash/soak them together. Never should you attempt to wash white clothes with coloured clothes, or your Ankara with another cloth material. 

Another is fabric sorting, where you sort clothes based on their material. Meanwhile, some clothes are not meant to be washed with a machine. Please take your time to read instructions on the clothes labels if there is. You can firstly engage in learning the different types of fabrics used commonly in making clothes and then go further to find out the standard way of caring for such fabrics. Working at a laundry service for a couple of weeks or months might even be very important. Check this Wikihow article on clothes sorting for washing. 

Washing with care 

You must know/learn how to wash different fabrics if you haven’t already done so. The truth is, each fabric material requires different care when it comes to washing. Pay keen attention, read care instructions, research general care instructions and feel the fabric. Carry out a sample wash test, if possible using just the edges of the fabric when you are not very sure about it. In part3 of this blog series, we would share some quick wash test tips. When washing by hand, the rule of thumb is that you target parts of clothes that are easy targets for dirt e.g collar, armpit, shoulder, sleeves etc. You must also learn about water temperature. Different clothes require different temperatures of liquid or water-detergent mixtures to wash them.  

If you use a  washing machine, you have to learn very well about the particular machine programme, how it works, don’t just assume. Many people love to assume. Please, each washing machine comes with a manual where all the washing programmes are explained. Some even allocate the type of fabrics. Most washing machine manufacturers these days have made things easier by adding that ‘fabric type’ indicator, to select an option for the type of material to be washed. So you see it is important to know your fabrics. 

We would create a blog about fabric types. If you buy a secondhand machine and there is no manual, google the machine brand and serial number to download the manual online. These are simple tips that will make your business skills better. It’s also part of your washing skill to know which detergent is best for a cloth. Ankara for instance is best washed with laundry bar soap. Regarding detergents, many have harsh chemicals that would later cause skin rashes or irritation to the client. Check our part 3 blog on this business for more tips about detergents and soap selection. Subscribe to our Newsletter to know when we release it. 

Ironing for a Laundry business is different!

You must learn and even relearn how to use pressing iron. We are not saying you don’t know how to press clothes with iron. Of course, you have been ironing your own clothes, but you know what, it is business now and there’s no such thing as a mistake. I am sure you don’t want somebody embarrassing/insulting you for burning their expensive piece with pressing iron (you don’t wanna see crazy!). You must learn to know the suitable temperature for different fabrics. Our tip here is to work with a steam iron. If you’ve noticed many tailors use steam iron because you can hardly burn clothes with steam irons. 

Packaging to make a statement

You must also learn how to fold clothes and package them. This is key! They call it the finishing touch. There are techniques on how to fold shirts, skirts, trousers, dresses and so on. Google, read, practice and learn! Create a good statement about your laundry business service at this stage. This is when you might want to add a refreshing spray if the detergent smells too harsh or unpleasant. Lemon sprays (Naturally made) always do magic. It smells “freshness”. This is also an opportunity to flaunt the brand of your business. A thank you note can do a great job. If you deliver on Sundays, a simple card saying either “Happy Sunday” or “Blessed Sunday” Or “Wishing you a great start in the week”,  transforms the relationship between you and the client, trust us!

Did you just ask “Is there really money in laundry business?” What if we told you that you can make as high as N1,800,000 in a month from laundry business, yes! Okay, we will show you how you can achieve that in the subsequent parts of this blog series. Stay with us at Joadre and follow our Business Start-up Series by signing up to our newsletter as we share practical steps and processes on how to start dozens of businesses. We will explore cost and financing opportunities in future parts of this blog series. 

On our Joadre App, we would publish practical videos and podcasts relating to starting a laundry business in Nigeria and how investors can get on board. We have been working on launching our in-house content streaming and data analytic app where you will have it all in one place. It is our Joadre app that combines our educational content with data intelligence. It will help you build your business in Nigeria and connect with potential partners from Europe and beyond. We will be releasing it soon. You can download the beta version now on Google play store for android users to be one of our first test users. Thank you for reading to the end. Stay motivated and share your comments, suggestions or experience beneath. 


Joadre Editorial Team

Create Sustainability For Our World & Here is How.

enhance the sustainability of our world

It is the responsibility of our elected political governments to develop an environment that enables growth within a sustainable ecosystem. However, in this blog article, I want to introduce you to an approach that we as individuals or smaller groups can explore to  improve sustainability in today’s world. I have spent the past 20 years developing projects aimed to improve sustainable development in Africa. During my work, I came across the term social entrepreneurship. However, my experience has reshaped how I think about social entrepreneurship or sustainable economics. 

Why a human-centered economics?

Social entrepreneurship is designed to enhance the community it serves without exploitation of resources in the process of doing so. Read more on our previous blog where we explore more about social entrepreneurship. A social entrepreneur works around the economic structures available today. Economics is today a vital part of our human experience. Our goals therefore should be to approach economics from a more human centred perspective.  In it’s deep sense, economics concerns what we create (Give), what we receive (Take), the purpose of this give-take interaction and its relationship or impact to our communities. In a previous blog, we introduced seven elements to developing a more human centered economics model.

Go beyond, deeper to make sustainability natural

Today, it has become so natural to donate and raise funds for charitable and humanitarian causes. It is a recommended approach to solving very crucial problems. However, we must ensure that it does not become a normality and excusable option from our own responsibilities. We must ensure that it is not our get away ticket. I have spent a great time of my life raising funds and encouraging donations to solve social problems. I admire those civil society organisations that do so too and new ones that will arise. 

Also companies that have taken to corporate social responsibility a.k.a CSR. These are all well intended efforts, even when they are both very different and distinct approaches. Still I encourage that we go a step deeper to begin to redesign our human experience. With the goal that it becomes the exception to have to donate for social causes or integrate CSR as an element of “Good” into our economic system. 

How can you integrate sustainability into your space?

What if we started from the onset to design an economic system were negative social causes are very minimised or avoided? Can we re-examine our work and businesses, redesign it in such a way that generating social value is a natural element of our everyday activity? I know that there is a fulfillment in giving back money without expectations. But also this fulfilment comes from the huge value we have placed over money. 

Shouldn’t we design our work that what we call excess that can be given back is an integral commitment that uplifts the ecosystem. Look at the issue here. If a company had 5000 Euros to donate to charity every year, charities now then have to lobby, please, network and maybe compete to continually get that 5000 Euros. Otherwise the sponsoring company can choose a different charity every year. Fair enough. However, the charity that is not chosen is left to find ways to raise that missing funds. 

Even the well intended act of running a charity now employs the pressure of traditional economics. I have seen many charities invest in so many things that do not directly serve its purpose. This indirect route to meet the end limits what gets to the end. The means to the end is very crucial. Some non-profit compete against one another, all in the quest to stay funded. This approach to the economic model of “competition” is not healthy for our world moving forward. In a future blog, I will explore more about economics and the model to compete for innovation. 

The means vs. the end?

I have seen charities fight world poverty and then invest a good sum of their budget on social media advertising to generate donations. The issue of world poverty is not that we do not have enough to go round everyone in our world, but that ressources and wealth is poorly distributed leaving a large percentage with very little. Now the irony is that investing money in a social media fundraising campaign fuels a significant amount of funds back into the pockets of those who already have enough. It might seem like, no it’s just a hundred euros digital marketing investment, but with thousands of charity around the world, a hundred Euros becomes millions distributed poorly.  This is just a simple example that we now consider a normal approach. 

If you are a professional responsible for CSR decisions or if you’re an entrepreneur, owning a business, I tell you that there are countless ways to redesign your business to integrate social values that are natural to your model. Social values that truly create sustainable positive impact and growth for the target audience. From your products, services, activities of operation and many more areas, you can change the game. 

The first thing here is to go in depth into your one space of expertise. Tap deeper into your own cycle of business. If you produce sport products, become the king of sustainability around sports. If your retail products, choose a structure that enhances sustainable retail. I invite you to explore new ways with us at Joadre on how you can develop your business to create sustainable values and therefore enhance sustainability in your space. Space by space, we begin to reshape our world. 

One night to tune into your “WHY”

We are creating our first one night workshop to promote more sustainability for European-based professionals who make crucial decisions that impact others and for entrepreneurs who impact communities beyond their geographical borders. Our focus is reconnecting to the African continent using sustainable values and building long-lasting partnerships that generate respect and synergies for the cultures participating. Our workshop uses micro unconventional events to experience the way of life in Africa because we believe sustainability begins by appreciating the unknown diversity that connects us. 

Our goal is to rekindle your connection to your “WHY”, tune into its essence and allow this connection flow to strengthen your business values. If you would like to participate in our one night workshop which will include accommodation and feeding, kindly drop us an email at [email protected]. The workshop is held in Austria, so only those who stay around Austria or can travel to Austria without any formal requirement can be admitted to the workshop. I hope you liked this article. I look forward to your comments and feedback. Not to miss out on our updates, please sign up for my newsletter here. You can watch some of our videos on my YouTube Channel here. Wishing you a very productive week. 



First-hand experience with insecurity and its effect on health. Pt. 1

First-hand experience with insecurity in Nigeria.

I travelled again to Edo state, my home town in Nigeria for some projects mid 2021. When I am in Edo state, I sleep at hotels. However, this time I decided to spend the night at our family home which I had not done for over 20 years as there were a dozen reasons not to. This time, the rewards were high, I would spend more time gisting with my mum. And also save hotel costs and experience the space of my childhood.  After this experience, it dawned on me how the “insignificant” insecurity issues within Nigeria have become so normal that we can’t even think it affects our health. And again, I apologise already for this very long article. Read on to find out what happened and my tips.  

Beautiful early dinner experience at home

After a beautiful pounded yam and ogbono soup early dinner, a lot of gisting and singing, it was time to embrace the night with rest. My mum’s bed and grandma’s bed had these princess-like net curtains draping down from a hook on the ceiling right above the middle of the bed. I thought to myself, beautiful. Seriously, it had nothing to do with beauty, soon I understood that fact! I curled up into my own matterase, leaving the net-protected windows open for fresh air. The talks we had and the experience at dinner made my heart melt in joy. I was home, like a child, once again. These beautiful emotions cycling though my body did not last that long as I heard the first zooooom moving around my head.

More ambitious mosquitoes

In Austria, where I spend most of my night, there is what we called Stechmücken (Mosquitos). These mosquitoes could disrupt your sleep. But they are not always zooming and you could lock up the windows as it is often cold anyway. In my family home that night, these mosquitoes were rather more ambitious than their Austrian Stechmücken. All through the night, they bugged me. I covered myself fully with the blanket and tried not to suffocate. It was already a very strenuous sleep experience two hours into the journey of the night. 

Sleep is something I do not joke with. A good night’s rest, through sleep, is the very one human experience that gives us a great chance to rejuvenate, rebuild new cells and repair damaged ones. It was either I suffocate under the blanket  or condition the mind to sleep through the zooms and bites. I chose the latter. Like I had an option! Sooner or later, I caught some sleep. Then it happened. “The” trumpet blew! 

Yes, it is a trumpet. 

Deep in my sleep, I began to hear a sound. The sound became more and more pronounced. I transitioned rather fast from sleep to semi-wake state. My mind battled to recognise the sound. A trumpet. I became more vigilant but still battling to keep sleep close by. It sounded again. It was certainly a trumpet. Who blows a trumpet in the middle of the night? No one, my mum nor grandma was awake nor worried. Was I the only one hearing the trumpet? Or is it so normal to have a trumpet blow in the middle of sleep and sleep itself just continues its routine? What kind of sleep has evolved here in my hometown?

When mosquitoes’ zoom and bites became irrelevant

As my mind tried to grasp the sound and make sense of this experience, it opened up outrageous potential explanations. Outrageous because it showed me how deep environmental conditioning can access one’s mind. It is indeed a consistent work to stay deprogrammed. My christian childhood upbringing caught up with me. Eh, so there is the judgement day like I was taught in the christain primary school and many sunday school services where kids were conditioned to believe all sorts of outrageous ideologies and stories. On that day, the trumpet would blow. All the saints and the chosen will ascend to the kingdom of heaven. Mosquitoes’ zoom and bites became irrelevant. 

A religious upgrade experience

The trumpet blew again. Shit, so this teaching was true. It was meant to be this dramatic. You actually get to hear the trumpet. If I was hearing it, either I must be ascending now into heaven or? But I was still in my bed struggling with mosquitoes. Did the mosquitoes hear it too? Why is no one awake praising God and rejoicing for the last day has come. While my mind was wrestling to free itself from its conditioning, another sound came. A more violent sound. Like a sharp metal blade scaping the floors of concrete. Oh yes! Now my mind’s recognition ability has finally calibrated properly. I grew up with these sounds, just the trumpet was an upgrade! Dem right, a religious upgrade!

How to condition the mind in upcoming blogs 

The power of the mind and the conditioning through our experience is something we really need to explore and begin to intentionally approach. In upcoming blogs and videos we would dive deep into this topic. I will share techniques and practices you can employ daily to build your mind towards the life you love. Remember to subscribe to my newsletter to know when we publish content. Meanwhile let’s continue with the sleep and soundbites of the night at my family home.

It is judgement day, indeed!

Cultlasses scapping the streets. Ok this is familiar. Yet another sound. Probably an iron rod hitting an iron pan. Then the trumpet sounded. The mix of trumpet, iron rods and cutlass blades, created a scary rhythmic tune as the cycles repeated. Now I know. It was indeed the judgment day. Judgement day for any human being who dared theft or robbery that night. For any person who fell victim to the blades of the cutlass and pressure of the rod iron. Civil defence was activated on the streets. 

Who are these defence sound makers?

My sleep was heavily interrupted. I spent the rest of the night listening to the hourly routine. These sounds were deliberate attempts by the civil defence. A civil defence group in Edo state, like in many other communities is a group of volunteers from the community who dedicate their nights in routine to protect the community. Every household paid a token for this service, for these sleep beats, to feel safe. Almost everyone within the community civil defence group came from the community. They are your fathers, brothers, uncles, neighbours, friends and yes mostly men.   

Sleep sounds and its nuances

As the night went by very slowly, I could feel my mind adjust towards the beat. I began to find a rhythm that could lead to sleep, a rhythm that signified safety from the streets of  my childhood. Scary sleep sound. Sleep sounds that reminded me that one could be robbed at gunpoint. An experience I know too well. Sleep sounds that reminded me that there was a community looking after me. Sleep sounds that made me wonder what I had to protect and from whom I had to be protected?  How can this be rejuvenating? Well as I slowly drift into sleep, my body adjusts to normalise the condition. But yes, even when our bodies are consistently fighting to find balance in every situation, what effect does it have on us long-term? 

Normalised sleep disturbance

I used to think generator sounds at night were loud. They are but there is a consistency in the noise they create that still allows for sleep. This hourly alarm from civil defence was another level of disturbance. But their disturbance meant my protection. That night, I could understand how our cognition could get affected by long-term strain from these kinds of sleeping experiences. Who could escape this normalised sleep disturbance? Only those who could afford estate-like security, soundproof living structures, soundless generators and more distance to reality. They were wealthy and could pay for peaceful rest. If you can’t afford to buy a peaceful sleep, then either get your mind conditioned to expand what is normal or try out some tricks to enhance your sleeping cycles.

What security measures do we need?

Civil defence is a form of security system that has evolved around Nigeria as the government has failed to provide security measures for its people. Security would mean to ensure daily security systems for the Nigerian people. Systems that create environments and structures where less and less people find it useful to go into armed robbery,  theft or plaunderings people’s homes while they sleep. When still, some choose these paths, security measures would mean that there is a system in place to counter those acts swiftly and as just as possible. Measures that would not pressurise community people to reenact presumed judgement day with trumpets and iron rods. Seriously though, how did civil defence come up with the idea to use trumpets to sound-scare potential robbery? What security measures do we need in Nigeria? What do you think about civil defence and their engagement?

How to live through and stay rejuvenated. 
  1. Use an ear bud! No matter what area you reside in, if your sleep is interrupted by sound noise due to the good will of civil defences or street security or generators or just the express road or whatever noise that prompts you out of bed regularly, use an ear bud to shut down as much noise as possible.
  2. Take naps during the day when the time allows.  Do lots of sleep catching up but do not mess with your circadian rhythms. Circadian rhythms are physical, mental, and behavioral changes that follow a 24-hour cycle (Wikipedia). We will debate that under our health blog category some other time. If you have weekends off, do much resting during these weekends or free days to compensate for the lost rest. 
  3. Engage in strategic physical exercise like some forms of stretching the body, joints and muscles to increase your ability to rest. 

Very good and quality rest, consistently is very important to expanding your mind. With a nourished and rested mind, you can get better and innovative ideas to build businesses, further your career and design the life you love. And that’s where sleep comes in. Stay with me on Joadre by signing up to my newsletter as I share first hand experiences, explain how they affect your life and show you ways to enhance these experiences. I publish videos on my YouTube channel JoadreTV regularly, so make sure to subscribe there for more educational content around building businesses with empathy. 

I have been working on launching our in-house streaming and content app for your smartphone where you will have it all in one place. It is our Joadre app that combines our educational content with data intelligence. It will help you build your business in Nigeria and connect with potential partners from Europe and beyond. We will be releasing it soon. You can download the beta version now on google play store for android users to be one of our first test users. Thank you for reading to the end. Stay motivated and share your comments, suggestions or experience beneath. 



How I Meditate & Setup My Space. PT.3 – Deep Health

Meditate for entrepreneurs

Continuing last week blog on the Science and Spirituality of meditation, here is my personal practice on how I meditate. First of all, some say cleanliness is next to Godliness. Well I say, cleanliness leads to a fresh mind. The first step to set up your space is to make it clean. All you need, depending on if you sit or lie down during meditation, you will need about 1 meter by 2 meters space for sitting. And 1 meter by 4-5 meters space if you choose to lay down. So I have a yoga or gym mat spread out. Then a beautiful while cloth on the mat. A towel will do just well. 

Let the things you love help your meditate

I have a table in front of my space decorated with things I love. The goal is to have a space that makes you remember nice things. I specifically painted the wall in front to a color I like and spread a beautiful cloth on the table. These are simple tricks to get you tuned in faster. I have my music close by and a couple of candles, incense and stuff that smells nice. I love the effect lemon and lavender has on me. You have to find out which smells help you tune in faster. Whala! That’s all. 

Find how your flow and tune to that

So I begin with my music and light the candles. I sit for a while using a mantra of my choice. Most times, I do not use a mantra. Sometimes, I even do not play music. Sometimes I use a beaded rope (like a rosemary used by catholics) to assist me through my breathing technique. I often flow better using a breathing technique. When I focus on breathing well, I tend not to think or worry about anything. 

After about 5 minutes of sitting, I lay down and just continue breathing properly. I inhale to meditate, allowing the air to move inwards, expanding my stomach and channelling the air (breathed in) into targeted regions in my body. I sometimes hold for a second or up to 5 seconds and breathe out through my nose thoroughly. You can start by breathing out through your mouth if that is easier. After a while doing this focused breathing technique. I switch my mode to a more organic breathing flow. And before you know it I am quiet, my mind is calm, my heart breaths in a great tempo. 

Use your breath to come back to quietness

I barely think. If I have thoughts, I refocus on the breathing and let the thoughts flow out through my breath. I stay in the state for about 20 minutes, sometimes 50 minutes. I feel the profound experience the longer I stay. After some intense long meditation, and I open my eyes, I feel like I am reborn. I stay there lying down with eyes open for a while, Just like in an Asana Yoga position. Everything is beautiful. The day can start or move on. So that was a glimpse into how I meditate. As I try out some new practices, I will share them with you.

Let me know your thoughts on meditation. Have you ever tried to? What works for you? For example, I love to close my eyes during meditation. Share your comments and questions. Remember to subscribe to my newsletter for more practices on how to refresh your mind and improve your wellöbeing as an entrepreneur. More information will be published on my YouTube channel, so do not forget to subscribe if you are on YouTube. 

I wish you a happy and peaceful meditation, 


Science and Spirituality on Meditation. PT 2 – Deep Health

Meditation for entrepreneurs

Continuing on last week’s blog on Meditation For Entrepreneurs. Why And How?, let’s explore some science and spirituality. Never thought these two words would ever be in one sentence. LOL

Scientific study around meditation

There are many scientific studies that have shown how meditation works in the body. Here is what Harvard Medical School and Massachusetts General Hospital, Sara Lazar, found from her studies on meditation. Meditation and similar practices can improve, expand and change your brain. Some findings showed enhanced senses,  improved executive decision making (so entrepreneurs???) and  increased gray matter in the prefrontal cortex (It is a part of the brain located at the front and is implicated in a variety of complex behaviors, including planning, and greatly contributes to personality development). Also meditation enhances the production of regulatory neurotransmitters and reduction of brain areas related to anxiety, fear and stress. Read more from Gaia.

Religious and indigeneous practice. Prayer is not meditation

In many world religions today, meditation is a standard practice. But let’s not confuse prayer for meditation. Prayer is an excellent spiritual practice. Different kinds of prayers is practiced through out all religious practices. From Christianity, Islam,  Buduhism to more indegenous spiritality like African traditional spirituality, diverse Aisan or Eastern spirirtual practices and even older west European spiritual practices. Prayer is more of an external practice where you are either being grateful by expressing gratitude, asking for something or praying or something or someone. 

Whereas meditation is an inwards practice where you look inwards within your body, mind and soul. You activate the inner space using diverse techniques. One very profound technique is using your breath. Breath is a free gift of life and the life force that connects us all. Why not use it to cleanse and rejuvenate your soul? Also let’s not mistake the effect of achieving calmness through meditation with the calmness you can also achieve through different practices like a walk in nature, a trance dance, Yoga and many more. All these practices are extremely vital for you as an entrepreneur and we will explore more of them in future blogs, so remember to subscribe and come back weekly to read new blogs. 

During my research trip for a documentary I am working on, I met with several religious and spiritual leaders from different belief systems. I was amazed how a Muslim Imam (an Arabic spiritual leader), a Christian pastor and an African traditional priest all confirmed the profoundness of taking contemplative quiet time to meditate. 

Meditation for cognitive enhancement as used by an African spirituality

This blew my mind! Two different African traditional priests who are both followers of a Yoruba indigenous spirituality called Ifa explained the concept of meditation to me. We, in Africa know so much, have so much, but we have forgotten or never cared to ask. These Ifa priests enlightened me about the concept of training upcoming priests to contemplate through the 256 Ifa scriptures. 

Just like the Bible scriptures or Koran or Sanskrit (Buddhism), Yoruba belief has its own scriptures. What fascinated me the most, was that these scriptures were not written down in a book-form. So you could not read to remember, but you had to memorise to remember. They explained that these young potential priest in training had to spend time meditating. It has already been known to the Ifa Worshipers that a form of meditation was needed to improve their memory. They were taught scriptures and would have to memorise it. They had to recite it to incorporate it in their memory. Hence that meditation is believed to enhance the cognitive ability of the trainees. 

I was enlightened further about the special, in most cases, sacred nutritional practices and recitation methods applied to enhance the cognitive abilities  of the trainees. Meditation they explained what very key. In future blogs, we will introduce you to some of these nutrition and recitation mantras I learned to enhance cognitive ability.  Like I said, I learned a whole lot and it is unfortunate we do not tap into these profound, now even some backed scientifically, knowledge.

Next week we’ll continue this session with meditation as I share my own simple method everyone can try. Let me know your thoughts on meditation. Have you ever tried to? What works for you? For example, I love to close my eyes during meditation. Share your comments and questions. Remember to subscribe to my newsletter for more practices on how to refresh your mind and improve your wellöbeing as an entrepreneur. More information will be published on my YouTube channel, so do not forget to subscribe if you are on YouTube. 

I wish you a happy and peaceful meditation, 


Meditation For Entrepreneurs.PT. 1 – Deep Health

Meditation for entrepreneurs

Let us explore a cheap method that will help you as an entrepreneur to upgrade your mind and create a sustainable business. This practice is called meditation. Meditation relaxes your mind, your body and releases tension and stress. It is very simple, prevents restless thinking and makes it easier to enjoy great sleep. There are different kinds or methods to meditate and here are some of them –  Mindfulness meditation, Focused meditation, Movement meditation, Mantra meditation, Transcendental Meditation and many others. 

Wikipedia’s definition of meditation

Meditation is a practice where an individual uses a technique – such as mindfulness, or focusing the mind on a particular object, thought, or activity – to train attention and awareness, and achieve a mentally clear and emotionally calm and stable state (wikipedia)

Why should you meditate?

Let us apply common sense. You wash or take a bath daily or regularly. You change your clothes often. You brush your teeth. You eat and go to the toilet. All these are practices you now know helps you clean your outer and inner physical body space. They make you feel refreshed. But remember, the mind, spirit and soul is most engaged to keep you conscious and able. 

With the world we live in today, there are a million and more distractions, information and external attitudes that create stress. We worry about the next idea, the next project, the bills to pay, broken hearts and many emotional issues. All these pile up in our minds, in our soul. They are stressors and energy drainers. How best can you clean your mind, soul and spirit?

Meditation alongside your prescription. 

Don’t take these health issues for granted. Apply meditation alongside your medication. When you are constantly under stress, the level of your cortisol is a lot higher than it should be.  Cortisol is a stress hormone. Cortisol provides the body with glucose by tapping into protein stores in the liver. In normal conditions this is good if it helps your body to fight or flee a stressor. 

However, elevated cortisol over the long term consistently produces glucose, leading to increased blood sugar levels. High levels of cortisol are related to fatigue, headaches. anxiety or depression, weight gain, increased blood pressure, low libido, erectile dysfunction or problems with regular ovulation or menstrual periods. Read further to learn how meditation works and how to start today. 

Meditation helps you to reset daily. Read further to find out some scientific and religious backings about meditation. 

Some very key elements to a great meditation
  1. Environment: Find the right space for you. If you do not have a space, create one. It can be your bed, if you truly have no space to create a meditation area. If you have space, read beneath so see how I created my space. 
  2. Time: This is one of the most challenging elements. I advise you to meditate first thing in the morning. At least, it should enter some of your early morning practices if you can. 5 minutes is often ok for a beginner. Consistency is more important. Read on as I explore more about time to meditate.  
  3. Posture: Seriously, you have to find what works for you. Many people sit, but the most important thing is that you are very comfortable. I choose to lay down. 
  4. Method: Breathe technique, mantra and many more methods can be used. Find what you prefer. 
  5. Ending: Always receive some time to tune back into space. If you close your eyes, allow some time to get up after opening your eyes. 
How should you meditate? Can you meditate in Lagos?

It is not easy to prescribe a certain type of meditation for anyone. In fact, I strongly do not advise you to. Try out a few methods and find which works for you. It is important because your environment and state of mind is very different from the one of someone else. For example, when my kids were very small, It was almost impossible for me to develop a meditation practice. Or when I lived in a very small apartment, I had literally no space to meditate like I would want. This meant I had to develop a practice around the single usable coach in the living room.  Which meant I had to wake up very early before the living room got crowded. Now, my kids are older, I have my own space, so I can actually set up my own meditation area. 

If you have lived or visited Lagos, you might be quick to say no! Especially if you have experienced the traffic from Island to mainland at 6pm LOL. But since meditation is basically easy to do, I strongly advise you cultivate the habit of meditating very early in the morning while still at home. Meditating in the bus, at the back seat of your car if you have a driver or at the office, might become challenging as the day runs by. There are so many external factors to distract you out there. 

Some people can meditate after work at home, but I can barely do that. Simply because everyone gets back from their day and may want to share one or two things with me as a mum. I am sometimes even very tired and do not have the motivation to relax in deep calmness. But there is another trick. You can meditate for 20 minutes right before bed. When you are already in bed, ready to sleep. Like all lights out, kids in bed. Plug in headphones and some meditation music if you like. Light the candle next to your bed if that helps. Spray the room freshener or slice some fresh lemons if that tunes you in and get on with it. But remember to put off the candle before your sleep!

Next week we’ll continue this session with meditation as we explore science and spirituality on meditation. In part 3, I will share my own simple method everyone can try. Let me know your thoughts on meditation. Let me know your thoughts on meditation. Have you ever tried to? What works for you? For example, I love to close my eyes during meditation. Share your comments and questions. Remember to subscribe to my newsletter for more practices on how to refresh your mind and improve your wellöbeing as an entrepreneur. More information will be published on my YouTube channel, so do not forget to subscribe if you are on YouTube. 

I wish you a happy and peaceful meditation, 


How To Find Authentic Business Ideas. You Are Sitting On Gold!

Find Authentic Business Ideas.

I was in Lagos all through July this year and almost many students kept asking for ways to find the right business ideas. Come on guys, you are sitting on Gold. That is what I kept telling many. Look, at the airport, I met many foreigners who are migrating to Nigeria because of the opportunities they find in Lagos and other states. So why is it a challenge for us inside to find these ideas? Let’s take away capital first as an excuse because frankly, if you have a good idea and you have done your homework beforehand, you will find someone to invest in that idea. There is no magic recipe that fits everyone and all geographical spaces, so be patient with me as I explain further.

Create your own job with your business ideas

Our economy today is not as saturated as the European or American space where people literally get help to seek a job. No, in Nigeria, there are over 90 million unemployed/underemployed people. Oya, please tell me who will give you a job. You have to create your own job literally speaking. Here are some deep strategies to find authentic business ideas.  I mean authentic because any idea you want to venture into must be very organic to your nature. You must love it and build skills around it for it to become a success story. 

SMEs can reclaim Nigeria

Now, I say we are sitting on gold because Nigeria is a mass populated country. We are a very young nation who became independent” since 1960. I am always very irritated when people compare Nigeria with many western countries in Europe for example, forgetting that these countries  have had centuries to develop and developed based on exploitation of the African space. Yes, I know we suffer under bad governance. But frankly speaking, one way out is that the SME sector needs to expand to the stage where it can reclaim Nigeria from those that exploit it. Our population is very young with lots of potential to grow. I strongly encourage you to look into niche business ideas and also something that the masses can afford. 

Many people ask me what they can import or export to make more money. Please why must we always think import will solve our problem? Go back to the village and learn some tangible skills on how to process, produce, store etc. Then come back to the digital space and learn new methods  and technology around that skill. You will be amazed how much innovation you can start by combining old indigenous knowledge with new technological advancement. This is strategy 1. That is the strategy many nations that are self-sufficient today used. Try it. Find something that interests you to produce and explore it from this angle. Then before you think about export, please make sure 204 million Nigerians (50% is enough though) already have access to that which you think other people out there seriously need. If you can do this, you will make money!

Then focus. Too many people start and stop before they even start. I know there is hardship and some challenges to pay bills. So why not get a less demanding job to cover the instant bill and use the rest time to develop your business. Getting a job to pay bills does not mean you will do it anyhow. Look, if you cannot sincerely invest tas a n employee in someone else’s, why do you expect to be blessed with yours? And always look at this as a process of learning. 

Stop looking for quick money.

Quick money might never come. And if it does, it might also vanish quickly as you have not developed the foundational skill to manage or grow it into sustainable capital. Focus. Start with one idea, find the target niche and build from there. Many people argue that they must put their eggs in many baskets o. Because who knows which will harsch first and plentifully? Ok, continue. Focus does not mean you are ignorant about other opportunities. It simply means you tap deeper into the depth of your creative power. Yes, you have creative power. 

To access this power and activate it, there are simple health practices you can carry out. It’s all about shutting down the noise that comes in the forms of distractions . You can connect with your deeper self in many ways. In another blog, I will share some simple daily practices you can use.  Focusing on your business ideas to get deeper will show you how to derive multiple income streams from that idea. If you are in the fashion industry, check my blog on multiple income streams. 

Do not wait, start now. Many people are looking for a business plan or even someone to write it for them. Please, the essence of doing that hard work to articulate your business plan is so that you “think”. We have stopped reasoning and thinking o. Please think. A business plan must not be any fancy document, except you are ready to present it to a second or third party. If not, it is a strategy document or recorded information that summarises your intentions. Intention is set when you carry that business idea from your mind into any form of documentation, be it as a written document, a handy recorded audio or video. Check this link to see a simple guide and structure of a business plan.

Are you sitting on gold?

Finally, make sure not to overlook the simple things around you. Sometimes, you might be sitting on gold and you do not know it. Take for example Cyrus 45. They are brilliant in interior design. Visit their instagram page to see the extraordinary furniture pieces she’s making. From used, thrown away tyres to gold. Do you have a space you can rent? Can you cook something special? Are you good with your hands? Can you organise events? Can you network with people? Are you creative? Does your family have an unused piece of land? 

There are many things that can spring out of what you already have or have access to. Tap into them. So this was my first blog after my holiday this summer. We would be launching a Business Idea Revamp Project. If you want to participate, then make sure to subscribe to our newsletter to know when we start. Subscribe to my YouTube channel to get the training videos and many ideas. Maybe we can come over to your space with experts and help you get your idea to the next level. 

That was it from me, I hope to blog next week. Love ya all, 


Cash flow | 3 Ways To Manage Money To Grow Your Business

Cash Flow to manage business

Every business needs to have/received a sustainable amount of money which the business in return spends/invests daily to operate the business. Cash flow refers to the spending and receiving of cash within the business. In this blog I want to shortly introduce 3 ways every small business can maintain a healthy cash flow and what you must know about cash. 


According to Wikipedia, A cash flow is a real or virtual movement of money. Cash flow is the net amount of cash and cash equivalents being transferred into and out of a business. Cash received represents inflows, while money spent represents outflows. 

Trying to survive and you say cash flow

I started my first business at a very young age of 16 out of necessity. When my parents separated and I was sent on the streets to find a life, it was only about surviving. So for me at that time, things like cash flow made no sense. So I get you when you might be trying to survive and we are talking of cash flow. However, I quickly came to realise that I want to thrive. I choose to thrive. To go beyond surviving to actually living a life where I can thrive. One major shift that happened was to reorganise my approach to managing all the entrepreneurial activities I carried out. I began to take theories that I could apply into my everyday practice. Cash flow was one of them and here is how I used it. 

Monitor the cash flow by recording 

By developing what experts would call a cash flow statement, you can have first hand insight about the health of your business. Since cash flow reflects the current state of your business, it will be wise to continually update your cash flow records and this is a simple basic way to go about it. Consider these 3 key aspects of your business:

  1. Regular business activities which you could label operating activities. Here you record the inflow of money you make from your products and/or services. Also add any money like interest you receive. Then record the money you spend paying for stuff like overheads, taxes, purchases of raw materials, salaries, suppliers and any money you give out. 
  2. The second aspect might not be very relevant for now as a startup entrepreneur. But if you already have started and you have properties or equipment (large equipment that cost much and last years) to sell or acquire, then consider these investment activities and record them. Here you can also record non-current assets or other financial assets like bonds and stock you buy or sell for your business. 
  3. Then the last key aspect is to keep track of the major financial activities that help you start, build  or expand your business. We can label these financial activities like if you receive or payback loans from banks, investors, friends and others. Or you sell or buy back shares (parts) of your company from shareholders and such. 
Spend only what you have

Do not spend more than the cash you have. Through consistent records of your expenses, you will have a clear oversight about the current amount you have which is called your liquidity. Liquidity refers to one’s ability to pay the obligation as soon as it becomes due. You can even apply these strategies to your personal life. Cash Flow is not the money you have in your savings account or a promise from a customer. It is about the money in your current account or on your hand as cash. 

It isn’t the monetary value of the product in stock. No! I know that these products cost money but they have not been sold. Therefore, they have not yet generated money into your cash flow. Even those people promising to pay tomorrow, are not money in hand. So it is wise to know what you have and how to disseminate spending. Do not borrow or lend or take things on credit to spend on things that depreciate in value based on your expectations of money. This guiding principle will help you build a healthy business. 

Regulate your fixed cost and variable cost from the start and consistently. 

From the beginning consider fixed costs. Fixed costs can be considered indirect costs or overhead costs. They are business expenses that are not dependent on the level of goods or services produced by the business. These kind of costs tend to be recurring, such as interest or rents being paid per month. (Wikipedia). Unlike variable cost which changes as the quantity of the good or service that your business produces changes, fixed cost can sometimes ruin businesses. 

During the pandemic for example, restaurants that were not allowed to open up for 15 months still had to pay rent. Rent is fixed costs. But they did not need to buy vegetables to cook since they were not cooking. Vegetables are variable costs. So you see, list out all your fixed or proposed fixed costs and try to set them to the minimum you need to start or run your business. 

Advantages of consistent cash flow check

The advantages of using these strategies is that you get to know from which product and/or service you make more money. Maintaining a healthy cash flow helps you build credibility for your entrepreneurship journey and makes it even more feasible to get capital to expand your idea. This was a real technical blog article, but we at Joadre believe that every entrepreneur, no matter where you are or if you have access to education, there are some basics you have to understand to be able to navigate in this our economic system for today. 

I hope we could break this much needed knowledge down for you in the article. Please help us to grow our platform. We want to reach students and upcoming entrepreneurs in Africa. Help us by sharing this blog article on your social media platform. Help us by commenting beneath. Thank you so much and go check out the videos on our YouTube Channel. If you don’t want to miss out on our updates, subscribe to our newsletter. We will release our Joadre community app this year, so sign up on your waiting list to be one of our first users. Thank you for reading. 



Make Money For Impact. Design Revenue And Income Streams

make money for the impact

As a social entrepreneur, I know that the core purpose of your business, activities, ideas and projects is to create social impact and bring about positive change. Yes, but in our 21st century world, you might need to make money to provide the framework to create these social values. This means you will have to consider business smodels, revenues concepts and income streams, just like traditional business does. Unfortunately many social entrepreneurs identify themselves as a charity and refuse to invest in the design of their ideas. Since we need more ideological and purposeful commerce in our world today, let’s explore how to navigate this terrain and make money for the mission. 

You need to make money to structure your value creation

Your sole purpose is not to milk, extract and accumulate financial capital as a social entrepreneur. But that does not mean you will not design a model that allows you to make money consistently so that you can give more value. Very often, those that receive the direct value of your products  and/or service (the offer) might not be able to pay for it. This is a very common phenomenon for social ventures. Sometimes, even if they can pay for it, the fee you charge might not cover the cost of production nor can you make profit to grow.  

In some cases, you might cover your cost but you cannot grow because you have to continuously invest in training, standardisations etc.  But there are strategies to design models to enhance or boost your current structure. Check a previous blog and videos  – part 1 blog, part 2 blog, part 1 video, part 2 video, and part 3 video to learn more about how to integrate revenue models into your social enterprise or project. 

What is a business model?

This is how Wikipedia describes it “the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts”. In much easier terms, it is the whole framework behind your idea or project. A business model can be referring to the project model. It embodies the approach you have to use your idea to generate value and profit. It is within creating your model that you, 

  1. identify the products and/or services your plan to offer/sell, 
  2. then to who, which is the target market or the end recipient of the value, 
  3. and any anticipated expenses.
Let us examine a simple example and how to make money 

So as a social entrepreneur, say maybe your dream or vision is to bring health care to a remote region. It is all about dentistry and teeth care for teens and young adults. You want to offer education about teeth care and also treat teeth issues. Great. However, the end recipients who are teens and young adults cannot afford the full cost. They can only pay about 20% of the cost. You can design a business models like this. Your main issue now is that you have expenses of about 80% that the customer cannot pay for.  This is an exciting challenge! If you design a model that generates the remaining 80% or more, you might even make profit to keep operations steady and begin to grow.  

Integrating third party of social entrepreneurs

Hoping you have watched the previous videos about money for the mission, you now know that you have to integrate a third party into your model. Thi third party will cover the 80%. How do you get the third party? And by the way, the third party can be a side business attached to the main business. For example, you have a borehole at the dentistry and the local population can pay a very fair price to get the water.  You only retain the cost to maintain the borehole and invest the profits into running the dentistry. See how do you create two solutions in one?

Finding more third parties

Who else will profit from the recipients receiving the health care? Is it the government in that region or of the country producing the health care equipment? Is it a medical device company producing dentistry equipment or teeth care products? Are there companies offering complementary products in that same region to other regions that are open to extending their Corporate Social Responsibility CSR? Can the extended family members of your audience pay? Or is it just the simple man on the street that recognises that everyone deserves a great teech care no matter where they are? When you have to integrate a third party to fund your model, it becomes a revenue stream of its own. 

Make money by designing revenue models.

Designing a revenue model is very important. You might have one-offs ideas to raise funds, then when that cash has been used up, then you begin to think again about ways to raise the next funds. No. Write out all the potential ways you can consistently raise funds or make money. For example, if merchandising is a revenue model you want to engage in, then expand this kind of model to develop more income streams. If you will raise funds by educating the end consumers and organising lectures, workshops, or events, this is a revenue model. 

Revenue streams are incentives to make money that need their own very extensive care. So imagine the third party scenario where you decide to get companies with no CSR to partner to fund the 80% cost of the dentistry. You will have to develop a strategy to reach these companies, pitch them the ideal partnership, send them progress reports and continuously care for them as an intermediate customer.  Here is how Wikipedia puts it – A revenue model is a framework for generating financial income. It identifies which revenue source to pursue, what value to offer, how to price the value, and who pays for the value. It is a key component of a company’s business model.

What are income streams?

Income streams are the different channels from which cash comes in. If your revenue model is merchandising, then what can you merchandise? Are you focusing on digital merchandising, textile products or other branded products? Say your revenue model is fees for workshops, then what different kind of workshop will you offer to generate income streams? Online workshops, life workshops, weekend workshops? How much of these kinds of either online or offline workshops would you need in a year? 

What kind of income streams would you generate from the workshops? Can you combine models? Like sell your merchandise at the workshop for which you already collected a fee to attend? But remember, your purpose is not to make money, but to give the value through the dentistry, so do not milk every opportunity to make money. Let there be enough headspace to build a sustainable venture. Integrate the streams from which you receive financing into your project design.  

This was a very technical blog about how to make money to grow your value creation enterprise. Stay with us as we release more implementation tools for you. Subscribe not to miss out and hey, we are launching our mobile app soon to build a tribe of social entrepreneurs beyond borders. Want to be in our network, pre-register now.  Thank you for reading to the end and share with anyone who you believe will need the information. 



How To Expose Your Mind To Find Business Ideas

expose your mind to find business ideas

When we hear the expression get exposed, we might believe it has to do with travelling, having money and what not. Yes, when you travel and visit many cultures, you quickly learn that life is lived and experienced in so many diverse ways. In this blog, I want us to learn what exposure means for you as a social entrepreneur and how you can expose your mind. Today in schools, you have a fixed curriculum that outlines what you must learn, know and understand. Often, you end up just learning or memorising the answers for the exam. 

Get out of the box to think outside the box

Everyone has to get a basic standard of knowledge through systemised education, I get. However, the downside here is that a huge amount of knowledge comes from within a box, but you are consistently told to think outside the box. How? I studied polymer technology. I have never worked as a polymer technologist. Everything I do today is based on exposure. I literally made it a goal to consistently expose my mind, expand my perception and remain in the state of “seeking to know”. Through self teaching, learning by doing and studying exactly that which I want, I am able to develop my entrepreneurial path. 

Use books and documentaries to expose your mind

You might just find yourself in the dilemma that you feel stuck with what you have learned, your degree. It might become a struggle to craft out a business based on that which you learned from within the box. Here are ways to get out of the box so that you can think outside the box. When you choose what to read or watch, try not to stay only around the fictional realm. Real life experiences, documented stories and research work are very fruitful ways to tap into the collective knowledge. You might be very surprised what opportunities will spark in your mind when you watch a new documentary film. 

I actually got to understand the idea of trademark, patent and copyright through books and documentaries. How these are used as forms of equity to leverage wealth from generation to generation. I quickly learned that you can protect some of your work simply by emailing things to yourself for example. You get to know more about the world beyond your own reality and the nitty gritty of your daily life. You profit more when you read and watch materials which might not always share the same insight as you do. Doing this intentionally gives you an opportunity to grow, to expose your mind, to know more. Mind you, when you begin to expose yourself, you get to see that you know more but also know nothing.  

Listen, enter into dialogue, not arguments

This is key! I always surrounded myself or conversed with people who I share the same ideologies with. But is this good? You will get many mentors telling you to stay around people that are like minded. I used to say this too but I do not promote this idea anymore. If you only have the capacity to accommodate the ideas of those that are similar to you, you can never expand your mind. Exposure does not mean to know more of what you know but to allow yourself hear ideas that might even contradict your own. It does not mean you now change to follow that idea nor does it mean you lose a grip over your own idea. But it gives you the opportunity to understand something deeper from more angles, perspective and space. An open invitation to grow. 

Maybe within those angles lie the solution you might be seeking. Maybe the answer is a combination of your ideas and the others. Often this experience can become an argument. Quickly an opposition forms as the perspectives might be contradicting. But engage rather by listening if you lack the capacity to hold a constructive dialogue. Constructive dialogue will mean you do not condemn the others ideas but you seek sincere knowledge to understand where they are coming from. By listening to opposing views, I learned about Data analysis and how the world is using it. Listening can mean you attend events, workshops, engage in conversations etc. These are practical steps to expose your mind.

Break out of your own perception, expose your mind

There are many strategies to free yourself from your own rationality and perception of the world around you. As an entrepreneur, it is very important to tap into how other entrepreneurs are solving the same issue you want to solve. When people say they do not have ideas, I tell them to break out of their limiting world view. The first way to do this is to find out information about that issue beyond your geographic region, your community and learn how these people solved that problem. Thank God we have the internet, so researching beyond regional spheres is now as easy as never before.

I hope you liked the tips and strategy proposed in this article. Not to miss out on our future content, remember to subscribe to our newsletter. You can follow our YouTube channel if you are already on Youtube to watch our videos around building a sustainable business. We will release our own app soon. An exclusive app for our tribe members were conscious videos content meets data intelligence. To get our app, add your details to our waiting list so that you can secure a spot in our tribe and get the app when we release it. If you know anyone that would profit from this blog article, please do share. Thank you and have a productive week ahead. 



Prevent Child Abuse To Build Confident Entrepreneurs.

prevent child abuse as entrepreneur

So many times, we see a neighbour, a teacher or it might be you, beating up that child like no man’s business. Physical beatings of children as a way to “train or discipline” children has been rooted in many ancient cultures around the world. Thank God it is widely not acceptable anymore. As a child, I remember my fathers excuse for physical beating was to discipline us. I hold no grudge because I know he knew not better and he too was reflecting his own upbringing. Unfortunately today still, many families are stuck in the circle of violence. For some societies, communities, elders or parents, child beating is the norm.  But the good news is that our traditions progress, our cultures evolve and we humans learn, at least we have the opportunity to learn. 

This is a simple truth about child abuse

Child beating is child abuse, no excuse. There are many other forms of child abuse – maltreatment, psychological maltreatment, neglect, severe punishment, food deprivation and starvation, consistent shaming, emotional blackmail, sexual abuse, witnessing domestic abuse and many more. Beating up your child or a much younger person you are supposed to be guardian to (in some cases where house boys or girls unfortunately exist as it is child labour) is voilence. Fullstop! It can go a long way to cause harm and damage to the child. It also causes so much damage to you, the beater! It causes harm and damages the community of beaters and the beaten. 

A child’s well being affects their adulthood

Remember that that child is supposed to be the future generation. That child would create the ecosystem you as an older person will have to live in. That child will be responsible for a younger person. What wealth of virtue can a child learn from a parent that consistently beats? Apart from physical implication of physical violence of children such as bruises, cuts, broken bones, health problems or even death, there are many negative behavioral effects manifested.  Effects like self-harm, eating disorders, alcohol and drug use, insomnia, discomfort with physical contact, academic failure e.t.c. These hazards caused at a very young age deprives the child of opportunities in the future. Most adults who were not able to work through the trauma of childabuse or even who do not realise the implications or hold it has on them, often find that these characters they now possess hinder their progress. 

Coping mechanism manifest in all sort of ways

Children who suffer any form of abuse feel the pain on the inside. If they grow up in a culture where it is rather the norm than the exception, they are forced to hide the pain. As a result, many of them suffer low self-esteem, feelings of guilt and often blame themselves.  Many suffer trust issues, feel emptiness and loneliness.  Some feel hopelessness, hate, despair, fear, anxiety, depression, difficulty in handling relationships, experience flashbacks, are hypervigilant, have feelings of misery, and rage, and sometimes talk about feeling suicidal. 

Child abuse is of course not the only cause of these kind of circumstances but it sure does contribute a great deal to magnifying them, if not in many cases the root cause. These are issues many people who want to be entrepreneurs have to deal with. When you have this kind of baggage to carry, it becomes even much more of a struggle to be authentic and follow your path as an entrepreneur. 

Become aware, acknowledgement is the first step. 

It might be challenging for adults who do not know otherwise, who grew up also being abused to behave differently. But many take the chance to break the circle of abuse in their family by choosing to become aware of it. That is the first step. You can begin a self check journey. Raising or catering for a child is a challenging task especially as parent-preneurs, but it is also very rewarding. Find out if you as an adult need help to deal with your anger and other issues manifesting in abuse. 

Simple daily practices to calm you down

Try simple daily anti-anxiety practices like meditation, breathing, gratitude or emotion-checks to bring you into the present moment. We will explore these practices in the future. The more present you are the easier it is to self check. If you have experienced abuse in the past or as a child, seek support to deal with it. Then take responsibility for the way any “crazy” action the child does  makes you feel. It is about how it makes you feel, because acting upon that feeling in a more aware manner will curtail any violent reaction from you. If you still cannot help yourself, seek help. If you have a partner or witness this, seek help for the partner even if they do not approve. Many communitie have elders, extended family, spiritual mentors, charities, therapies, or even law enforcement to intervene.

Self esteem start early

I have personally watched too many young entrepreneurs suffer from self esteem and struggle to express their inner self. After so many conversations, it almost always ends in some form of childhood experience. What someone said or did. I know that feeling. We have to become aware of it to deal with it. It is a process you can start now and a journey that is unending – developing your personal self as an entrepreneur.

This was an emotional blog on child abuse but it is so important. Stay with us as we release more topics on how to build your character and free yourself from limitations. Subscribe not to miss out and hey, we are launching our mobile app soon to build a tribe of social entrepreneurs beyond borders. Want to be in our network, pre-register now.  Thank you for reading to the end and share with anyone who you believe will need the information. 



3 Small Business Grants for Nigerian Entrepreneurs

3 small business grants in Nigeria

Oftentimes many people are not just aware of the available grants for small businesses. This blog article will show you different funding opportunities for small businesses grants in Nigeria. 

Diamond Bank BET Programme
  • Duration: Annually
  • Amount: 3 million naira
  • Available:  3 grant schemes
  • Giver: private financial institution

This is a small business grant initiative aimed at empowering 3 entrepreneurs with a grant of N3,000,000. 50 entrepreneurs are selected in the first stage and then trained for 6 months. After 6 months of business training, 5 finalists are shortlisted. Note that the subsequent edition of the programme has been streamlined to 3key sectors; Education, Healthcare, and Agriculture.

Tony Elumelu Entrepreneurship Programme (TEEP), small business grant
  • Duration: Annually
  • Amount: 3 million naira
  • Available:  3 grant schemes
  • Criteria: 18 years and above, a citizen of an African country, the business must be profit-oriented and based in Africa as well as between 0-3years old.

The Tony Elumelu Entrepreneurship Foundation started in 2015 and aims to create at least a million job opportunities within 10 years. 1000 entrepreneurs from numerous applicants are usually selected after careful review by business experts in the industry.

Bank of Industry small business grant
  • Duration: Annually
  • Available:  2 grant schemes
  • Giver: Public institution – government.
  • Criteria: You must be a Nigerian citizen, Have a substantial business idea. (Check our FREE 35 business ideas), Must be between the ages of 18-35, Have a minimum education qualification of OND, All applications and relevant documents are to be submitted online for verification

Bank of Industry through Youth Entrepreneurship Support (YES) equip young entrepreneurs with relevant skills needed to kick off a business of their own, and through Graduate Entrepreneurship Fund selects through submission National Youth Service Corp members, whose businesses are found marketable and bankable for 4weeks training and then given between N500,000 and N2,000,000.

Stay with us as we release more funding opportunities. Subscribe not to miss out and hey, we are launching our mobile app soon to build a tribe of social entrepreneurs beyond borders. Want to be in our network, pre-register now.  Thank you for reading to the end and share with anyone who you believe will need the information, 



Create Sustainable Routines To Grow Your Business

grow your business with strategy

What is the next level for you in your business or with your ideas? In this blog I want to share some operating techniques you can use to grow your business. Does the next level for you mean, you have to start your idea, or expand your business,  take your products to the global market, add new products, engage new partners etc? Whichever your next step would be, it is important to design some simple frameworks that would help you run your business even in your absence. Here is why setting up a framework is important. 

5 reasons why a solid setup can help you grow your business
  1. Your setup is expandable. If you already create a system around what you do, it is easier to expand and scale what you do based on a system that is proven to work. 
  2. As you set up, you begin to see loopholes in your idea or working process. It is easier to fix these loopholes. You can systematically generate information to evaluate and reshape aspects of your business. 
  3. A framework would give you ownership of your idea and set you aside from others in the same space. You become even more responsible and accountable. Check our blog on accountability for more. 
  4. With a functional setup or system that you have applied, you can build a track record of accomplishments that gives you authority in your industry sector. 
  5. Let your business operate in your absence – freedom. 

There are so many of such frameworks to allow you setup your business, but let’s take a look at just these few – Legal setup, financial setup, bookkeeping setup and operational setup

Depending on what you are doing or what your ideas are, identify areas that you think need proper setup. It is important to structure your business legally within the jurisdiction of your geographical region. It could be as simple as registering a business name. Here is our 3 part blog about legal setup – how to start a business in Nigeria part 1, part 2 and part 3

Financial setup gives credibility

I will go straight to the point here. Start by opening a separate bank account for your business or ideas. A current account at a bank of your choice is the best option to start with if you want to truly grow your business. Most banks would require some kind of legal setup to register and offer you a current account. Now the rule is that, never, I say never use this account or the Credit/Debit card to withdraw or pay for anything private. At the end of every month, you will see the incoming and outgoing expenditures from your bank statement. 

If you require any kind of grant, loan, funds or investment from a third party like a bank, investors, organisation and such, be rest assured they might want to see your business bank statement. Imagine they see you paid for hair extensions from the business account, except if the extensions was for a photoshoot for your brand or such, if not, it only shows how irresponsible you will handle their money. This little secret is how they check your credibility too. So to grow your business, be responsible with your finances.

Bookkeeping, record keeping to grow your business

This is very important. Bookkeeping as the name goes, explains it all. Keep records of what you spend. For example, not all incoming cash or payments and expenditures will be done via bank. Some will be done by cash or on credit. Bookkeeping means you will have a system to record this daily. The easiest is if you buy a notebook and you use it. Also, it is important you think about the business operations in our absence. 

For example, you have to travel and so therefore withdraw a certain amount you now know is needed in a week to run the business. You give your manager this amount. If you have a recording system, teach the manager and let the manager keep records of how they spend the money you leave with them. This is basic bookkeeping. To grow your business in the future, you might employ someone  with a more robust knowledge and structure for this if it becomes tedious. 

Operational setup

If you run a business that demands you sustain a certain routine, like open up at a specific time, get the products ready at a specific time and then round up at a specific time, you might want to observe this routine for a week and write out every activity you do. Then find out which is consistent. Find out what you use often. If for example you notice you use a delivery service often, you buy packaging often, you need specific raw materials, or you have to clean often, write out all these processes chronologically and hang them on the wall. Also create an SOS contact list for the key contacts that would help you achieve this process like the delivery guy, the cleaner, the packing company contact person etc. This SOS contact is necessary if you will expand or grow your business. 

Other employees would need to know who to contact and when to contact them. For Example, indicate, “contact delivery guy every monday to remind them about pick up on wednesday”. “Or contact a packaging company when we have just 50 packaging left” depending on how long they need to deliver and how much packaging you use daily. Note that it is more efficient to have them deliver things to you rather than you shopping weekly through the market. If it is inevitable and you must visit the market, remember to factor the time invested in traffic and purchase into the price of your products. 

Service providers also have to set up

This principle will apply even to service providers. Find out the repetitive work or activity you do every week and set a framework around it. For example, we release a blog every monday and a video. So we know automatically that the blog has to be ready the friday before and on mondays we would promote the blog and video. We have created a template for writing our blogs. We have created a template for promoting the videos. These templates are cloud based and can be accessed by any team member. I recommend using simple free cloud based tools like google drive and workspace. So service  or intangible product businesses have a whole lot of frameworks to create that can make work seamless.

There are many more areas to create a framework, but those explained briefly above are very important aspects.  This was a very technical blog on setting up frameworks and routines to grow your business. Stay with us as we release more implementation tools for you. Subscribe not to miss out and hey, we are launching our mobile app soon to build a tribe of social entrepreneurs beyond borders. Want to be in our network, pre-register now.  Thank you for reading to the end and share with anyone who you believe will need the information, it might be your manager. 



Everyday Self care Practices For Better Entrepreneurship

Self care as a tool to grow your business

You can only give what you have. If you are happy, you can carry that happiness into your business space. If your customers experience the value you bring from a place of happiness and joy, they are even more excited to pay you for your product or services. For this reason, Self care is an inevitable practice for entrepreneurs. As an entrepreneur, you are “the” individual behind the idea. You operate the business and regulate the atmosphere in your space. Self care is your first priority. 

Self care transcends 

The Covid-19 pandemic showed us that when your health is threatened, operating your business or making money will become a secondary issue. It is time to embed Self care in your lifestyle. I have had my fair share of experience when it comes to overworked entrepreneurs.  With two kids and lots of projects, I literally worked myself to burnout. Check out my video about my experience. Today, so many people suffer from burnout. Your environment can lead you to burnout. If you keep a toxic environment, be it in relationships, work, living, social etc, they can affect your daily stress level.

A short intro to burnout

Burnout is a state of emotional, physical, and mental exhaustion. This type of Burnout exhaustion is caused by prolonged stress. And mind you stress is not only external, it can be internal or physiological. Your over-engagement (Stress) could lead to disengagement (Burnout). You have that feeling that you cannot meet the demands anymore, you feel constantly overwhelmed. Burnout often happens gradually that you hardly notice it, except when it is already acute. I am not a medical expert but a certified nutrition and fitness coach, so I cannot give you specific medical advice. However, it is important to get medical advice and support when you begin to notice these signs and symptoms. 

Signs and symptoms of burnout
  • Feeling tired and drained most of the time.
  • Consistent headaches and muscle pains
  • Strong sense of failure and self-doubt.
  • Demotivation and lack of inspiration very often.
  • Feeling of loneliness and trapped. 
  • Procrastination and  taking ages to get stuff done.
  • Decreased cognitive ability. We will talk about cognitive ability in future blogs, so remember to subscribe. 

These are just a few to watch out for. Contact your medical supporter when you experience more of these listed above. 

Self care can help you prevent burnout. 

Many might not want to try on conventional therapy. I recommend this as early as possible. But if you feel more connected to the traditional way of therapy which is to talk to friends, your hairdresser and spiritual guardian about issues that increase your stress levels, then do this often. But here are some daily practices you can begin today to reduce your stress level.  

Reevaluate what is priority to you. As an entrepreneur, you might always want to get things done and fast. Sometimes, it just does not happen. What is priority? What does your relationships with family, friends, partners, employees look like? Can you invest more quality into building them stronger?

Quiet the noise. 

When I say the noise, I am referring more to the internal noise. Internally, that racing mind of yours, that plays out all possible negative seniors has to find some resting time. In ancient Africa and even today, quieting internal noise is extremely significant. Rituals were integrated as simple doable practices community members employed to quiet the “thinking mind”. Meditation (Seated Meditation, Lay meditation, Dew-walk/bath), rhythmic dance (movement – exercise), sound therapy, worship and offerings, ceremonial gatherings, praying (gratitude prayers etc.), chatting and mantra sessions and many more techniques have been employed for thousands of years in Africa to achieve that oneness with oneself and quiet the mind. 

Find what works for you. I will share more practices on my platform and take you on a journey to learn these African spiritual practices, showing you how you can integrate them into the modern times of entrepreneurship. Not to miss out, remember to get our newsletter. 

Eat to stay healthy. 

As easy as it sounds, it is one of the most difficult things to do in our society today. Life is fast paced and filled with extravagant options. If you have disposable income, you purchase and consume. If you are not disciplined, “consume for instant gratification” becomes your new religion. Very often you eat till you want to explode, especially if that food has a combination of sugar and fat. Be wise! Unhealthy food is everywhere. Healthy eating demands that you go the extra mile now to source chemical-free ingredients, prepare the food consciously and eat mindfully to activate a healthy digestion process. 

Self care is not to be slim fit

It is not about being thin. It is about how you feel climbing those stairs, walking that distance, sitting down, lying down. Stretch exercises will help to increase the elatistcily of your joints. But food too plays an important part. Self care will reshape how you do business. You become more aware about the business decisions you make, you treat your colleagues and in short, the whole business pace. It is wise to get more people in your space familiar with self care so that you all thrive supporting one another. Please do share this blog and use it as a resource to educate more people around you. And believe me, if you have kids, start taking them along now. It is easier to learn these life important practices when still young. Have fun practicing!




3 Strategies To Set Goals to enjoy the Process

set goals to be successful

When you have so many ideas in your mind, you might find it very challenging to communicate them nor bring some into fruition. If this is you, then read on. In this blog, we will explore 3 simple strategies to achieve your ideas. You will learn how to set goals that will enable you to enjoy every step of the way.  Many call goals, result, accomplishment, the end, vision, achievement etc. Goals are tiny or large chunks of things you accomplish. They are not the vision of your business but the vision can be a goal.  Set goals that are tied with the process of work. Check out my YouTube Video related to this topic on my YouTube channel or beneath after this blog. 

Set goals by grouping task

If your idea or project has many components to it, you might want to start by breaking them or grouping them into larger categories. This is the number 1 strategy. Identifying a group of things you have to do, finding the why you have to do them and making that the goal. I turn to this approach when I feel overwhelmed about the hundreds of stuff in my head that I know needs to be done to bring the big picture alive. 

The advantage about setting goals is that you should have some kind of measuring structure or framework that allows you to see if you achieved it. If you did not, then you can maybe even recognise why. The downside is that you might have to deal with the pressure  to accomplish them or you feel disappointed if you do not accomplish them. Treat yourself with love here. It is all about the process. Goals help you see your footprint of progress, so do not treat them like irrevocable laws made in stone. 

How would you stay on track?

When you have identified some goals, go the next step to define a framework to measure how you are doing on your journey to accomplish them. The easiest frameworks are the qualitative and quantitative methods to track your goal. I recommend you define which approach for each you will use and know it from the on set, so that you dedicate a time frame to consistently revise and evaluate your performance. This is already the second strategy – choose framework for consistent evaluation.

Quantitative approach – track goals

Quantitative goals are basically those you can put a number to. For example, if you want to increase your revenue by say 50%, then it’s more quantitative. It’s so easy to track and pursue. If you want to have more than 60 customers coming in within the next 6 months, it is also easy to track. I said track, I did not say easy to achieve. The good thing about quantitative measuring is that you have an instant target and can get to work. 

Qualitative approach – Set goals

When it comes to qualitative, you dig deeper. From what area do you want to generate 50% more revenue? Were those new 60 plus customers satisfied with your product or service? This kind of analysis helps you grow your business even better. You can integrate feedback systems like surveys, polls, questionnaires, focus groups etc. into your customer service to know what they think and how they feel about your products or service. 

Connect your approach and integrate them

What about the product quality? Is it a goal to improve it? In what area? You can outline 3 major things you need to do to improve your product quality. When you begin to name these things, they are more likely to be done. Even when you have a goal that is measurable both quantitative and qualitative, you should work towards connecting them together to create a more sustainable business. So actually integrating systems within your work process to capture quantitative and qualitative results is strategy 3.

Articulate your ideas and enjoy the process

When I cannot articulate my idea, it is difficult that someone else understands. Speaking your goals into the universe, acts like a kind of manifestation. You confirm your intent and it makes you even more accountable to achieve them. Then it is time to enjoy the process of bringing those words into fruition. Enjoy the process of whatever you are doing. We will keep on releasing practical strategies you can apply for your daily operations to build your business. Stay connected by subscribing to our newsletter. Please share this free article with anyone you think might gain one or two strategies from it. Thank you. 



Understand Your Customer by Paying Attention To Data

Understand your customer with data knowledge

Many entrepreneurs tell me that their product is not selling. As an answer, I ask them “who is your customer, do you understand your customer?”. This question sounds very simple but the moment you begin to explore it, you will be amazed how much of your business success depends on it. So In this blog I want to introduce you to Data. Using data intelligence  as a tool to understand your customer better. 

Understand your customer beyond money!

When I ask the question of who the customers are, the most popular answer I get is  – people with money, people that can afford it etc. Everything seems to be tied around the monetary aspect which I believe is completely wrong. But let us say we want to explore it only from the monetary angle. What does “people with money” actually mean? How much are we talking about? Who are these people? How will you know they have money? What do you judge by? Is it the clothes they wear, where they shop, who they hang out with, what they watch, where they live, what they do? 

Know what data is to understand your customer

First of all, let’s explore data. What is data? Wikipedia has an extensive and very technical explanation of what data is – Data are units of information, often numeric, that are collected through observation. However, forget the long mechanics on data. For you as a small business owner, what you want is basically to understand your customers and serve them better. But there is the process of gathering information that is relevant to understanding your customers and this process is data collection. I want to show you how to do this in a very basic and simplified manner. 

Basic rules about data collection

But before, Let us talk about ethics. You can only gather data from your customers that they allow you to. Do not share this information with someone else outside your business. Please only use this information that you gathered to understand your customers better with the purpose of serving them better. Not with the purpose of simply selling them more products, to get money and increase your revenue. If this is your motivation, you will not move far. It is important to embrace ethics when doing business. Large companies tend to manipulate the consumer after understanding them better. This is  not a good practice. Because you can do something does not mean you should. Ok, enough of my preaching, now let’s get down with data to understand your customer better. 

Check previous vlogs to learn the basics

In a previous video on my YouTube Channel, I talked about 2 distinct information you should care about – The demographics of your consumer and the psychographic information. This is a great place to start. I encourage you to go watch those videos using the links above respectively. After you have watched them, here are some ways beneath to gather the data. 

Understand you customers demographics

Major demographic information you will need include: age, ethnicity, gender, marital status, income, location, education, and employment. You can easily and effectively collect this kind of information using printed or online surveys, questionnaires, quiz and such. Actually, your newsletter is the best way to go about this. There are many free newsletter tools like Mailchimp which you can use. So if you do not have a newsletter, make sure to create one.

On the other hand Psychographic data is information about a person’s values, attitudes, interests and personality traits. The customer individual views the world and the things that interest them are based on these values. This is where I encourage you to be human and respect other humans as we are all spiritual beings having a human material experience. Knowing what your customers likes and their value system is rather sacred. This is not information to disregard and extract only for profit. Respect and truly value this information. 

Does your product offer true value?

Based on this information, you can now revise your product and see if it actually helps that consumer or if your product is only a manipulative piece in the puzzle. I am very keen on this information because I want us to evolve from exploitatory mindset to sustainable and mindful entrepreneurship. In this blog about mindfulness to build your business, I shed more light on strategies to optimise your products and services. Being mindful and respecting the consumer is the only way you can build a long lasting business. So revise your products and services. Find better ways to integrate more value and better experience for your customer. Find a way to store these information securely and learn how to analyse this information. 

Wrap up and take aways

That was a heavy introduction on how to use data intelligence to understand your customers. I think you deserve a quick wrap up here. Embrace the ethics and respect the customers information, values and data. Gather information using simple tools and store these data information properly. Go beyond demographics and learn more psychographics information about your consumer. Then optimise your product to give real value and deeper consumer experience. Now you are ready to get to the next level. Remember to subscribe to my newsletter if you want to know when I release even more educational blog content. Thank you for reading and please do share this blog with people that might need it. 



Social Entrepreneur Designs Social Enterprise With a Why

become a social entrepreneur to make a difference

An entrepreneur is someone who starts a company, business or organisation and then continues to actively run it. So this is very different from being an investor. Investors often do not have an active operational role in the venture. Investors are fund givers of the venture. There is a significant difference between an entrepreneur (traditional entrepreneur ) and a social entrepreneur. The latter will be the focus of this blog article. 

A Social entrepreneur is active

To be an entrepreneur, there is no specific or profound process. Generally, you need to launch the idea or project, create a structural framework around it and operate it either as a small business, scalable startup business, large company/organisation or as a social entrepreneur, all designed to make a profit. As a social entrepreneur, you also are actively involved in operating your enterprise and making profit is a result of the value you create, not the purpose.

CSR is not social entrepreneurship

First of all, I want you to understand that every single business venture or organisational activity, be it a very small project idea, they all have an impact on our world. The impact is most felt within the frameworks of the idea. For example every business affects the areas or communities they operate from or to. Many affect the nature’s environment they interact with either through their logistic/supply chain or manufacturing operations. Others affect the employees, freelancers and even their customers’ welfare. One way or the other entrepreneurship has always been a very crucial part of our interaction with our ecosystem. For this simple reason, it is important to introduce a more sustainable concept. 

Since the impact can be negative, positive or both, many businesses are obliged to create Green schemes, green washing or sincere Corporate Social Responsibility”, CSR. CSR is however not social entrepreneurship. CSR is not the core mission, vision and objective outfits creating an organisation, so therefore the CSR is not in the DNA makeup of the organisation. For social enterprise, the definition approach explained beneath is the DNA of the enterprise. 

What makes a Social Entrepreneur or enterprise?

Social entrepreneurship however is different. Your core reason for idealisation or existence is to solve a community problem and create positive impact. Which means your sole mission is to create some kind of positive social change. Money and profits is solely the instrument you use and results you get respectively. You have a purpose and a WHY! Your engagement in trade or business is more than the bottomline. 

Joadre’s definition of social entrepreneurship

According to our practical understanding, we have worked out some very key elements to embody the wholeness of a social entrepreneur. We define social entrepreneurs as follows: A Social Entrepreneur engages regularly in consistent activities that generate community value, social welfare and the financial resources to evolve its ecosystem  in relation to enhancing a circular economy, without deprivation and exploitation of other forms of resources in the means of engagement. 

Remodelling to become a better social entreprise

With this definition, it is more about the process, the means, the relationship to one’s ecosystem. When our founder, Joana decided to start the Joadre fashion project, she quickly realised that, though it had a strong social component to empower the local tailors in Africa, the model of producing cheaper from Africa to sell in Europe will not grow in relation to generate the financial resources needed, neither will it contribute to a circular economy. Even when many other elements were all present, it is still emergent to continue to remodel to make the fashion project better. 

Screen & remodel – Use these 5 key elements of social entrepreneurship

Already existing enterprises can begin to transform their businesses towards a social enterprise. Contact us as our team is glad to assist you. These elements can be used to screen your current business or project. In another blog article, we will explore each of these elements. 

  • Occurs regularly & consistent
  • Produces community value
  • Creates social welfare
  • Generates the financial resources to evolve
  • Promote a circular economy
  • Does not deprive 
  • Does not exploit other resources

This was our first blog introducing our approach to social entrepreneurship. We will release more blog articles and even more YouTube videos on our Youtube channel. To stay connected and know when we post something new on this topic, kindly subscribe to our newsletter. We are releasing an app as an effort to develop the first of its kind ecosystem where social entrepreneurs interested in the African market can grow and connect. To get on our tribe list and have access to the app platform when it is ready, sign up here – Joadre App.

How To Budget for your Business Idea in Year One

budget for your business idea

When I started my entrepreneurial journey, I had no idea about budget for business. The more I journey through my ideas and projects, understanding finance becomes very important. It is a very crucial part of developing your business ideas. Money is important to build your idea but it is not the only tool you will need. However, in this blog, I want to show you how to work around knowing approximately how much money you will need to budget for in order to start your business idea. 


The person that has the numbers of your business is one of your key employees if that’s not you. I do not expect you to explore deep details about budget and numbers, but know the basic principles of getting a budget for business together. 

Why you need a budget for business ideas. 
  1. Budgeting helps you exercise your planning skills. 
  2. It is very useful to get investments, loans or even monetary gifts. An investor will ask you how much you need. The bank will ask you. Even your father or rich uncle will ask you. If you start thinking about and calculating aloud in front of the bank manager or your rich aunty, sorry you have lost that chance.
  3. Budgeting helps you stay accountable to your business idea. 
  4. Having a budget will allow you to see what to reduce or totally cut off so that you have enough money to start. It gives you a monetary picture of your idea.
  5. Having a budget for your idea is very essential in crafting your business plan or strategy document. And trust me someone will ask you. 
Let’s start budgeting  – expenses

Expenses are the things you need to spend money on in order to start your business. But it’s more. What about the things you need to spend money on to run the business? You also need to spend maybe even more money to grow the business, but that comes later. So let’s focus on starting and running expenses to create our budget for business. Start with expenses as this is always where things start from. But before, you might want to watch this episode of my YouTube channel

Split expenses to fixed or variable

Consider splitting expenses into fixed and variable expenses. Fixed is something that doesn’t change every month. Variable is something that changes based on your needs. Depending on your business, you might want to start with the fixed stuff you must spend money on. Stuff that is fixed like stuff that does not change their prices monthly or weekly. So stuff like rent or purchase of an equioüpment is basically fixed cost. Write all these stuff down. Then you can move to stuff that falls under everything utility like power supply, waste removal fee, water fee, security  and such. 

Factor salaries and your cost from the start

Human ressources is a very significant category if you will have to employ to start or run your business. Calculate the cost every month and add it. It is also important that you add your own salary if you were an employee. But be wise, your salary cannot exceed the minimum amount you need to survive. Because at this stage of starting and running your business, you have not started making revenues or profits, so you are still hustling to grow the idea. You can not begin to earn excess. Everything needs to stay in your business. Rome was not built in a day, that’s how the saying goes and it applies here.

Think about an operational day when you budget for business. 

I explore a bit in that YouTube video above. Working expenses is more important than the investment in starting. If you start but do not have money to operate, you will not make money. One thing to note is that you have to create your budget for monthly baes. Because our goal is to know what your expenses are monthly. We want to try to figure out an estimated amount you need to 1.) start your idea and 2.) run your idea monthly. So it is important that you separate this. The cost to start and the cost to run. When you are raising funds, you will have to raise the cost to start and at least the cost to run the business for at least 6 months. 

Get a budget estimate for the first year

After you have estimated the cost for all these important stuff from human resources, capital assets which are tools and equipment, cost of the raw materials, rent and utility, add operational cost like logistics, working materials, transportation and telephone, then get the total of these costs. Most of the capital assets are purchased or paid for once. Others are monthly. Now multiply them by 12 months to get the total cost or expenses you will need for the first year. Add all the totals and you can see what amount you need to raise. Make sure you watch that video above as it will give you more insight to how to create this budget for business. 

Some more technical stuff for budgeting on excel

There is some more technical stuff apart from expenses if you want to draft this out on an excel sheet. Include a column for the units(like per month or piece), cost per unit (How much one cost for that unit), quantity( the amount you will need for the whole year as it is a year’s budget. If your unit is per month, then the quantity is 12 as you have 12 months in a year) and lastly get the total which is the amount per unit multiplied by the quantity needed in a year (Unit cost X quantity). 

I hope this blog on budget for business was not too technical. If you want to learn more of business mechanics to develop your idea, remember to subscribe to my newsletter to get updates. 



Partner with IdXtreme | Opportunity for Joint Venture in Fitness Sector

idxtreme fitness business nigeria

Idris is a fitness trainer by profession and an ex-boxer. Around his community, there are many young children and youths who love sport and boxing. Since there are no training facilities for them, he decided to use his salary to buy some equipment and dedicate time to train them. He initiated his boxing project called iDXtreme. During my trip to Nigeria in January 2021, I met Idris Salimanu Ajanaku. Immediately, I was impressed about how one person can sacrifice their time and money to tackle issues within their community.  

Creating social impact with what you have

Idris is not waiting and hoping to make it big first before he creates a positive impact in his space. Idris is not waiting on excuses. He has taken significant steps to start his vision. Idris has true entrepreneurial spirit. Idris has been a boxer as far back as 2004. Idris has a vision to start his own fitness training center where young people can train and pursue professional sports like boxing as well. Idris works currently as a fitness trainer in a hotel. 

Gears to start more effectively – IdXtreme

As a fitness trainer, he dedicates most of his salary into this project. Idris is looking for potential partners to further his project’s vision. In his district in Lagos, Nigeria, he has seen many young potential boxers idle on the streets without a place to train. These children can now train regularly and develop themselves to follow their dreams. To launch the first phase of this project, they would need training geers that would cost a total of about 700,-Euros. With better gears and equipment, the team can train more effectively.  Most of the gears needed for his projects are boxing pads, gloves, balls, shoes, trainers and such. Visit the project page to learn more

Opportunity for a social venture partnership

We believe that this is an opportunity for social entrepreneurship models to happen. Idris will be excited to work with partners and we recommend partners who produce such gears needed for boxing or fitness training. Here is why we also recommend partners who either produce or distribute such gears. Lagos state in Nigeria is one of Africa’s largest economic hubs with a very young population eager to stay fit and explore diverse kinds of training.  Creating a social joint venture with IdXtreme project and Idris would be a gateway to interact and collaborate with potential fitness enthusiasts in Lagos.  

Building sustainable business models

Partners could start a joint venture to collaborate with idris to start the first fitness center with professional training facility, programs and curriculum. Regular fitness enthusiasts who subscribe to the center’s program would finance the model which, through the existing resource and space created, can be used to train kids and youngsters who cannot afford this. With this model, IdXtreme Project idea can become financially sustainable and more people get to stay healthy. Step by step, partnerships like this can build a community business model and also open up further sustainable social models around it.

Joadre is cheering for idris and IdXtreme, let us guide you

We are Joadre, are happy to counsel and support you through collaboration with Idris. For now, we have started with a call for donations and sponsorship to launch the purchase of the first set of gears for IdXtreme project. Join us to support him by donating for this project – english donation site here on Joadre or visit the german donation site on our Verein EXIT. Our long-term mission would be to accompany Idris and IdXtreme towards achieving their vision. The vision is to set up a professional fitness and boxing training center for community youths in the future. 

In the near future, our team will meet up with Idris again to begin to craft out a social entrepreneurship model and offer partnership to companies, institutions, organisations and/or individuals who are interested. If you want to know more and have a chance to get first hand information when we are ready about this project, subscribe to our mailing list here. 



Learn To Use Accountability As A Tool To Build Your Ideas

accountability is a tool for business ideas

In this blog article I want us to deliberate on accountability. Being accountable means acknowledging what your responsibilities are. It does not mean you are responsible for all, as there are things happening outside your control. There is  a link between being accountable and responsible. But with responsibility, some things might be external. However with accountability, most things are within your control because they are set of the activities you want to be accountable to. Activities or results you set up for yourself that you ought to take account of. 

What does accountability mean?

This is what Wikipedia says about Accountability: In ethics and governance, accountability is answerability, blameworthiness, liability, and the expectation of account-giving. You can watch my recent video about this topic on my YouTube channel or beneath.

I believe accountability is about reflecting on your activities from within. Very often we do not feel accountable to ourselves because we might not have the time or skill to tap into this concept. So if you are such a person, you should find an accountability partner. Someone that you trust and that respects you.  Find someone who would not criticize you for the sake of uttering criticism but with a sincere heart with your best interest in mind.  Some people choose to use the public space to put out their intentions into the universe and then feel obliged to perform. You should be wise when doing this however. 

Craft better results for the future

There are times that you just did not perform because you did not do the activities you needed to do. When you take account from time to time of your progress, you get to see where you need to buckle up and maybe even change your approach. But if you never stop to take account, you will keep moving but maybe not in the right direction. Today, there is the concept of always moving forward as a lineal line and that is considered progress. I strongly believe that we should reflect on the results we are getting, the things we are doing and seeing how we can learn from that past experience or result to craft out a better strategy for the present. This will instantly improve your future performance and result. 

Acknowledging is the first step, but be kind to yourself

You have to acknowledge the issues when things go wrong. Self critic is different from self loathing. So hold yourself accountable, but not responsible for the things you cannot influence, but focus on the internal things you can influence. There are lots of factors out there that are external and affect you.  But when you begin to tap into the spaces you can influence, you get more of that. You begin to see where you can potentially do better. You can see maybe new ways to do things more progressively. Start that conversation with yourself on everything you do. 

How you can achieve daily accountability 

If you cannot keep up with the conversation daily, you can hold weekly accountability sessions with yourself. And remember you have to quiet the noise to practice this session. I would write a blog article about how to quiet the noise. Subscribe to my newsletter to know when I release this article. For young people with very few experiences, it is important to maybe reflect after everyday about how you spent your time that day. You might just see the things you do that held you back from your intended results or that helped you get the intended results. Celebrate it when you get what you want. 

Parents, you can incorporate this practice into your children’s upbringing by asking the simple question after everyday of what they did that day. It’s as easy as that. The mind gets to register the reflection process and it becomes part of their character. 

How to hold accountability conversations with yourself. 
  1. Awareness. Start by asking what happened? This is the first step. It is to acknowledge that there is something you need to address. 
  2. Reflect and contemplate. Own the space, own the issue, own the experience. Be willing to reflect and ponder or contemplate a while on it. You can exercise the practice of journaling to fully reflect on the experience. 
  3. Address it. Now what next? What is the plan? What would you do differently? How would you do it differently? When do you intend to try out this different approach?
3 reasons why is being accountable important? 
  1. Increase your own performance in every aspect of your life that seems lacking. You have to acknowledge the issues when things go wrong. Self critic is different from self loathing. 
  2. Helps you take ownership.  Do not hide your delicate pride from the truth. Stop blaming. Take ownership of the solutions that would get those problems solved.  You become active, not passive. Take ownership of your business, life, future and lead your business. 
  3. Crafting solutions becomes a character – If you take ownership of your problems, they get solved. 
Examples of how you can be accountable: 

If you’re not selling. Start the hard conversation about Why. Go the extra mile to look into the product, the technicals, the pitch, your target audience. Do the hard and maybe boring job of scrutinising your model. Sometimes, you might find the answer right in front of you. 

If you do not have ideas. Start the conversation of why? Why do you not have ideas? What makes you feel that you have ideas? Your thoughts, why do you not consider the thoughts and feelings you experience as ideas worth the while? Are you simply afraid to face these feelings as ideas because you fear they might not work or you might not be able to execute them? Is it the fear of failure? Is it the fear that you might be the first to venture into it?

If you are not where you want to be with your business. Hold that conversation. Why are you not where you want to be? Where do you want to be with your business?

You can only hold this conversation if you want to. Good intentions with no plan keeps you stock in destructive circles. So I hope you liked this article and it helped you somewhere to begin to integrate the concept of accountability in your life as an entrepreneur. If you want more beautiful articles and strategies to build your business, remember to subscribe to my newsletter. 



How to Start a Fruit Juice Business & Invest in Africa | Pt. 2

How to Start a Fruit Juice Business in Nigeria

In the previous blog part 1, we explore the more legal and administrative part of starting a Fruit Juice Business in Nigeria. In this part, we are going to look into very concrete next steps from further registrations necessities, diaspora involvement to raw materials sourcing and so on. 

Other registrations to think about – trademark, patent, company, SON and others. 

Apart from NAFDAC certification, you should also have registered your fruit juice business in Nigeria. You must ensure that your business has been registered with the Corporate Affairs Commission. We are sure you don’t want the government to cash-out on you as a result of not following simple business protocol. 

Infact business registration is before Nafdac as they issue the certificate on the business registered name. You might also want to consider trademark registration of your fruit juice brand. Some can go as far as patenting the recipe if it is very innovative. You could then proceed to obtaining other licenses from appropriate Governmental agencies. These include the Standard Organization of Nigeria, NAFDAC, Ministry of Health.

Use Fruit Juice Business to develop Equity in Africa

Diasporas in Europe and America, if you have the capacity and financial resources to start a small business in your local community, then think about investing in a fruit production for your local community. If you design it from the onset integrating sustainable values, you are developing your community. Such investment will provide jobs opportunities and give ownership of natural resources like land and fruits to the local community. You must not be on ground to make this work. You can partner with those who want to start  a fruit juice business that are on ground. 

Look, diasporas often make a very big mistake by always focusing on supporting or starting businesses for family members. When it does not work because the intention was not right in the first place, there is fall out and lack of trust generally builds up. We know it could be challenging to find the right partner who is also trustworthy, that is why we are setting up a network of partners where business interest and expertise can be matched together. Join our SME Network to be part of our ecosystem and get to know if there is a potential partner for you to start your Fruit Juice Business with in Nigeria. 

Strategise on How to Source for Raw Materials

There are numerous fruits to choose from, these include lemon, lime, pineapple, oranges, mangoes, etc. They are all as a matter of fact grown and available in Nigeria and actually in abundance. But you must choose whether to liaise with a farmer, or open your own farm plant. Whichever you’re choosing, make sure it’s cost effective. 

Seriously, to start, please focus on your domain. Why start a farm when there are thousands of farmers you can work with? Sustainable business development always progresses through community partnership, small business network collaboration and such. Create your own network of farmers who will deliver you fruits at a good price and of high quality. Later they will even be valuable to your marketing. Here is what we mean in our blog on mindful strategies to build your small business

Procure Modern Fruit Juice Production Machinery and Equipment

Below is a list of 10 equipments you need to start a fruit juice business:

  1. Peeler
  2. Cutting Board
  3. Knives
  4. Extractor
  5. Boiler
  6. Filter Presser
  7. Tank for Blending
  8. Tank for Washing the Fruit
  9. Water Containers
  10. Filling Machine
Develop a Marketing Strategy for your Fruit Juice Business

We are sure you don’t want packs of fruit juice lurking around your production plant without demands, so please don’t take marketing, promotion, and distribution with levity. Create a marketing plan, budget, and marketing place that will make sure that your fruit juice product gets to the hand of the people that will buy them. If what you’ve decided is freshly made juice meant for consumption immediately, you should consider a channel to reach the final consumer at hotels, bars, fast food outlets, shopping malls etc. 

However, if what you’ve decided is large production, you must consider both distributors, retailers, and the final consumer in your marketing plan. Remember to always revisit the business plan or strategy document to continue developing this process. Make sure you have considered these 10 things in your fruit juice small business plan

Explore this lucrative idea

We do not need to convince you that the fruit juice business is such a lucrative business in Nigeria, because our people love to drink. People want something to drink, either at public function, or club, inside traffic, meeting, or even at home. However, to navigate this business profitably, you have to be innovative with your own product to bring about uniqueness. 

To learn more about business and get business success tips kindly go through our vlogs on our YouTube channel, follow us on Instagram and join our SME network. Remember you can post your questions beneath this blog and we will respond. Please do share this blog article to get more people interested in this business. 


Joadre Editorial team.

Create Your Own Blueprint For Your Ideas || Start now

blueprint and roadmaps for ideas

So many young people have great ideas but very often many of these brilliants minds do not get to explore these ideas, let alone realise them. Why? Is it because some people have just too many ideas? Are you so creative that you barely have the free mindspace to focus on actually building one of your ideas? Or is it fear that you might not succeed? I have a video on my YouTube channel that shares some strategy on how to handle self doubt – Watch it, it might help! In this blog, I want to give you some strategies to help you create your own blueprint or roadmap for your ideas.

My own experience was circumstantial!

As a teenager, I was put in the situation that I had no time to contemplate if my idea was good or not. It was literally food or starvation. So when my friends told me how hard it is to find nice clothes on campus.  They had to get to their cities early on Saturdays so as to meet an open market if they wanted nice clothes. I saw an opportunity to bring them these clothes. 

“Doing” was my blueprint philosophy!

I would travel to Badagry to get clothes and sell on campus. Did I have time to think of a blueprint for my ideas? No! I simply created one. Every journey to Badagary taught me something new. The only thing though, was that I was too young to be aware. To realise the importance of being present in every moment. I took many experiences for granted. Some did not even register in my consciousness as potentially vital to further my ideas. Check out a previous blog where I share some deep mindful strategies to building a business. 

The simple strategy to develop blueprint for your ideas

Now with my circumstantial experience as a teenager, excuse me to say the problem of having too many ideas and getting scattered in your own creativity is a luxurious one. So thank God! However, it does not mean it is not an issue bothering you or hindering you. I recognise this, so let’s look at it deeply. Today’s society is filled with tons of distraction and you have to master skillful quietness to succeed. Especially when it comes to creating a roadmap or a blueprint for your ideas, you have to be present with your full mind, body and soul. 

Big tip: Here is one strategy to develop your own blueprint quickly – Identify the next possible  and logic step you can do right now to start your idea. 

You have to create your own blueprint. 

When you know what you have to do next to start your idea, it is all about doing it. Making that action happen! You do not need to spend so much time crafting out all the aspects for now. Especially, if you find yourself involved too long in that process of planning. Here is a simple plan on how to create a business plan if that’s what you need.  But, if you notice that you are someone who spends too much time putting your ideas together, break out of that mood by taking action. When you start, you can dedicate specific time to update your ideas and plan. This is how you build your blueprint – act, reflect and update. 

Journey through the process. It is a blueprint that can come through mistakes!

Make mistakes. It’s the best things that can happen to you. Watch my video on the fear of failure and how it affects success Unfortunately today’s culture rewards high achievers based on majorly monetary and material accomplishments. So many believe that the result is money and material accumulated resources that also need to be portrayed loudly to speak for the self worth of the bearer. If you do not accumulate and flaunt money and material, you feel less worthy of celebration because you have attached your self worth to these material elements. 

Find ways to reorient your self worth so that you can begin to see your journey as a learning process. If your efforts did not work out at first, you learn something from it. Maybe you learn what not to do again or you get even more courage about the next steps. Remember that the blueprint is created as you take actions. 

Can you rely on the Blueprint of others?

Others have created their own blueprint or roadmap to get somewhere. If you are heading in the exact same direction with the exact same baggage and intention, you can rely on them. But hey, lets face it, often your baggage of skills, capital, network, abilities, intention and life circumstances are never the same. You might be heading towards the same direction but to arrive at different places. So use their blueprint as a guide but make sure to create your own. Remember, someone else might also need it as a guide. This process makes us, though experiencing our own unique paths, a collective being of entrepreneurs journeying through what seems to be a shared experience.

Establishing a blueprint

Creating our own means you are present in the moment. It means being aware of the actions you are taking and why you are taking them. Here are some simple things to think about – your skill level, partners, connecting with others in your sector, writing stuff down. Writing helps you articulate your own thoughts. So the practice of journaling is key here. Then maybe you can begin to create a plan – check my plan blog on project planning. 

You can also apply the backwards milestone strategy. 

This means to develop a roadmap or your business blueprint from the goal to where you are currently at. If your goal or the result you want is to open a restaurant, you have to start outlining the major milestones from the opened restaurant to your current state. This is what it might look like – plenty of customers at the opened restaurant – beautiful and clean space – employees working there – great food and drinks available – Materials to serve the food and drinks – sustainable recipes/delivery for food and drinks – you wishing to open a viable restaurant. 

Blueprint rule –  implementation strengthens your skills

With this method, you have a couple of milestones ahead starting from your “wishing”. So start with the next to you now. Stop wishing, develop the recipes or research for food deliveries for your intended restaurant. It’s as simple as that! It must not be done perfectly. Just start, so that the energy can be set in motion. Do not think of the big results as they might overwhelm you and you may not have all the resources at hand. Simply focus on the next thing to do, because implementation strengthens your skills. 

Work out a couple of to dos to start now. 

This is the technical part. After this inspiration, you need to go do the technical part. List out a couple of things you can do this month to advance your idea or ideas. Let us go month by month or even weekly. Then see which would be doable this week and then right now. Do that first. Focus on just that one little step. This is how you can train yourself with the practice of realisation of ideas. 

This will help you transform your ideas into tangible products or services or businesses or projects. That’s how to start and reduce the chaos. That’s how to create a kind of orderly chaos which is beautiful. Are you ready?

Hope you liked this blog. Watch the YouTube video for this blog on my Youtube channel. Share if you liked it and help me grow my platform. I am grateful. 

Thank you and see you next week. 



How to Start a Fruit Juice Business in Nigeria | Pt. 1

How to Start a Fruit Juice Business in Nigeria

If you’ve been thinking of how to start a fruit juice business in Nigeria, well, here is your comprehensive guide. In our SBT (Specific Business Training) blog series, we explore concrete business ideas and technicalities you will require. Unfortunately many people cannot afford to learn this kind of content in traditional school as many are not even taught. Apprenticeship is an option we recommend young entrepreneurs looking to start a business should follow. Serving as an apprentice in that specific business or trade will help you learn practical things. 

It is a good time to start fruit juice business in Nigeria

In this blog, let’s take a look at key things you need to start a fruit juice business in Nigeria. The Nigerian Government ban on importation of juice in 2002 has also encouraged the production of fruit juice locally. This has increased the profit rate in teh industry. An investment in Fruit Juice Business will therefore with no doubt yield value and profit if done well. 

First things first though. Fruit juice & preservatives

Fruit juice is usually obtained from the suspension of water, sugar, acids, vitamins, proteins and minerals from an edible fruit. This process is known as the extraction process. In mass production, the production process lingers further to more complex processes like fruit and additives mixing, preservation, bottling and packaging. We advocate that fruit juice should not have preservatives because it is healthier for the consumer. 

Many entrepreneurs are ready to sacrifice the consumers health for what they would say is “ marketing o’clock”. The essence of the preservatives is to extend the fruit juice shelf-life. But you will not need very extended shelf life if you design your structure in a sustainable production circle. 

Don’t forget to Subscribe to our newsletter to know when we release more technical methods of developing sustainable fruit juice productions. The question is, do you want to build a business that you know will grow and bring valöue to your society? If you care about your future consumer and want to have added value to market your business later compared to the larger multinational companies, then natural fruit juice without any industrial preservatives is the best route to follow from the on set.

Start with a strategy for your fruit juice business

Decide which fruit juice niche you would start with for now. Later you can expand into other kinds.  What type of fruit juice do you want to produce? it’s not necessary to restrict yourself to one though if you have the capacity – finances, knowledge, team etc. If you do not, then maybe you should master the production procedures fastly with one nice and then expand afterwards. Go Ahead to create a strategy or what we would call a business plan. Here is our blog that covers all you need to craft out your business plan. 

Test recipes and production run from home

Many want to jump into the business immediately. If this is you and you have all you need including a “great recipe” then go ahead. If you do not have all these layed out, please clean up a table at home, get your home juice making tools like blenders, bowls, glass, pots, sterile tools and fruits and start out to develop your own recipe. When you have some variations, organise your friends and family to taste and give you feedback. After you have integrated all feedback and are sure that your recipe is ready to market, which means you have a standard procedure. 

You know the measurements to get the exact taste you require. You know the procedures, then you are ready to start thinking about a brand name for your product. If you have done this step, skip it obviously! 

Decide a Production Location

Just like any other business, you must consider situating your production plant close to your source of raw materials, as well as to your target market. This is to ensure healthy and smooth running of your business to avoid heavy spending on logistics and transportation, which is not good for any business. 

Now when it comes to setting up production, you do not require very large land space. You also do not have to buy land or such. You can rent, you can actually move to a less expensive area like in more rural areas to set up your production. Tour the internet to see different fruit juice small business production setup. Many production processes can be done with human labour if you do not have the capital to purchase all machines. Remember to think about how to store your fruits before production. 

Get Necessary License – NAFDAC

The first license you must consider is that of the National Agency for Food & Drug Administration, simply known as NAFDAC. It is even most important that you approach them before engaging in any commercial production. We actually suggest getting all the details for their accreditation beforehand. There are procedures and steps you will need. Later in 2021, we will be launching our Joadre app where lawyers and legal advisers will educate you about such details. Join our SME network to know when the app is out. 

NAFDAC would want to inspect your production facility which includes the storage of raw fruits and the end products, your product methods and your product which is the juice, your packaging and so on. This is where apprenticeship is great as you get to see how established companies regulate their work. But as a small business, you can partner with some established foreighn small business as well to support you with expertise. 

Sometimes you can even get them to sell you their secondhand smaller machines. After you have successfully set up your production plant, produce a few bottles of your fruit juice and take it to NAFDAC for approval. Like mentioned earlier, of course they would send delegates to come and inspect your production. Next week, we will release the second part of this blog where we will explore further on concrete steps to start your fruit juice small business in Nigeria. To learn more about business and get business success tips kindly go through our vlogs on our YouTube channel, follow us on Instagram and join our SME network.


Joadre Editorial Team

Raise Funds Your Business | Next Level Series – Investment

Invest and fund your business

So many people speak about money like it is all that there is when you want to start your business. Well, the truth is that money is an important tool to start your business but not the only. There are so many other aspects we have to consider when starting a business. There are also ways to get the kind of money or funds that you will need. In this blog series, I will share methods of how to raise the funds you need to start your small business. It is all about investment. Investing into your idea. 

Investment jargons? Fund your business practically!

But when you hear the word “investment” somehow our minds might identify it with large concepts like stock market, cryptocurrency, treasury bill, bonds, savings account, Equity, mutual fund, money schemes and scams, ROI (Return on Investment) etc. These are big jargons used in the financial space to classify different finance instruments. For you as a micro business, let’s come into your day-to-day reality and explore more practical and sustainable ways to invest in your business. However, if you are already baptised into one or more of the above named financial instruments, enjoy the deep!

Over the past 6 years, I have started the Joadre Fashion project where we work with micro businesses to product fashion for customers in Europe. So my interactions with these enthusiastic entrepreneurs always leaves one big question unanswered. What is the next level? Over the top answer is I need money to get to the next level, but my question was what is the next leve?

So somehow, we have been made to believe that it is just money we require otherwise we cannot move to the next space we want to. The next level will require some form of investment but it might be beyond money. Look, the cambridge dictionary sees investment as the action or process of investing money for profit. But for you as a small business, you can consider investment as a means to bring capital to build their businesses. It is more than just raising funds for your business.  There are things you can do that will transform into funds for your business. Watch our seasons YouTube beneath and read on for more details:

Articulate your plan before your raise funds for your business

You can only design these practical steps that would generate funds for your business if you actually have a business and know exactly what the business is. No matter what your idea is, there might come a time that you will have to articulate it to someone. When that time comes, you can visit our blog on how to write a simple plan for your idea to develop the kind of articulation you will require. Now let’s say you already have a plan and you want to move to the next step, here are some areas I strongly recommend you invest in.

Different kind of investment to take you to the next level
  1. Monetary investment
  2. Investment in your skillset – Brush up your skills. Know your business industry. 
  3. Investment in your Mindset – Feed your mind with the right kind of information. Also take a break from this process of feeding our mind to be able to tap deeper into your intuition for direction.   
  4. Investment in your community/social – Working integrative with the community you are based in is very important to build a sustainable customer relationship. When you work within our community, let it be more about what you can offer not only about what you want from the community.
  5. Investment in your business – Many are very carried away about raising funds for their business but they actually do not have a good product. Read more about using deep mindful strategies to build your small business

Before we dive into different ways to raise funds for your business it is important that you ask yourself these questions. Why do you need money? Would it be for working capital, cash flow, faster production laps etc.? If you have thought about what you will do with the funds you raise through careful planning, accountability, achieving milestones, then please do it now. Distinguish between your money and someone else’s money! 

Here are some ways to raise funds: 
  1. Moneytars investment
  2. Loans
  3. Professional investors to Angels!
  4. Grants
  5. Crowd funds and investment
  6. Product/Service pre-orders
Get your loved ones involved!

Family and friends is the first way to go about getting startup money for your idea. It might sound to be the less complicated way to raise funds for your business but be careful. This is either Love, guilt or favor money at times. Also because the money is coming from your Da or aunty does not mean you are not accountable. Topic for another blog! Getting money from family and friends is probably faster and you might not have to pay huge interest. In this blog I explore more about raising funds. 

Try to get a loan – raise funds for your business. 

You can get a loan from different platforms. From corporate banks to charity organisations. And by the way you should ask your Church or faith-based institution! Seriously, why do you give tithes and offerings? Yes, for the church’s welfare because believe me you, God doesn’t live by our human conceptualised monetary system. So if you take to heart the welfare of the church or faith temple, then when you need investment to build the business from which you will later pay your offerings back, there should be opportunity to get support. I know some faith organisations provide this opportunity, so ask! 

Professional investors to Angels!

Angel investors  and professional investors or simply wealthy professionals like well paid or earning doctors, entrepreneurs, bankers, lawyers could be potential people to ask for loans as well. Professional investors or lenders might want more than just an interest back. Some might want to be a part owner of your project or business. So think carefully. In our upcoming Next Level Series, we will interview some legal experts to get a concrete view and advice about how to go handle professional investors.  

Quick info, many professional investors look for around 25-30% return  if they are part of the business and may want to get out of the business “EXIT” around the 5th to 8th year.  What this exactly means, I will expand in the full Next level series. You can check my YouTube channel regularly, or just subscribe, so you know when we have interviews about this. 

Get grants to raise funds

If your business or project has a sustainable and/or social component as its foundational element, then read more in my blog on how to get money for the mission. 

Crowdfunding  or Crowd investment

In this blog – how to raise funds, I list some crowd funding and investment platforms you might want to explore. 

Products/services pre-ordering

Go to platforms where you can portray your products and services and they allow people to make preorder. This is one of the money secured ways as you end up always selling your service or product. So of course you have calculated all your profits and so on, so you get to build your capital. This is the space where you can build your own website to take in orders for your services. I really advice this – To start with our own money and try to find customers seems to be the best way. Create a real business that makes money. When you expand an dit works, you can go to raise “expansion or growth capital” instead of startup capital. why? You spend so much energy and time raising money instead of selling your product and service.  

Ok, so this was a very long blog article, but raising funds for your business is also not an easy job. There is even still so much more we can explore. We have a “Next Level Series” coming up when we release our on streaming platform Joadre app. You can pre-sign up now to join our tribe and be one of our founding members. In our streaming app, we will release full series on practical ways to grow your business.  I am also on Instagram, though not extremely active but at least you get to see what’s happening from time to time, so it will be nice if you follow me if you are on instagram. 

Thank you for studying this far. Drop your questions or comments as this will help us also  create better content to answer all your open questions. 



Deep Mindful Strategies to Build Your Small Business

mindful strategies to build small business

After you have started your small business, it is natural to think about the next steps to grow your business. You want to get in enough sales to sustain your operations. How do you go about this in a more sustainable way? In this blog, we will introduce some core ideas which you can use to create steady growth in your business. However, it is important that you understand the core ideas behind our sustainability concepts. 

Embed sustainability as a core pillar to grow your small business

When we talk about sustainability at Joadre, it is not simply about charitable social activities. It is not about good-will sponsorships or giving out some profits for a good cause. All these are good indeed, but they come after the math which is your actual business. 

We encourage you to introduce sustainability as the building blocks of your business. This will give you a great chance to disrupt the domination by larger counterparts in your business sector. 

Product quality and communication

The first area which is very crucial is to re-evaluate your offerings. What you offer as a product and/or service to the customer is very important to your success as a small business. You are more likely to spend less money advertising to customers if you really offer a “necessity”. You will spend even lesser adverts cost when the product is of high quality. Quality is always relative to the price of the product from the customers perspective. If you are not sure about the quality of your product, carry out a simple analysis. Get major counterpart’s product versions or service into your space, get about 3 to 5 potential customers and discuss with them. 

Tapping into acient wisdom for small businesses – evaluate your product

In today’s business mechanics, we would call this type of analysis consumer focus group or competitors analysis. But do not let this bogus expression shock you. Back in the olden days in Africa, before a market day, farmers would interact with their fellow farmers showing them their crops. So many factors affected how the crops turned out to be. It was always very good to heard the suggestions from fellow farmers.

Todays economics makes these fellow farmers now “competitors”. We would rather see them as a group of highly skilled farmers working in coherence with nature to feed a community ecosystem. So it was somehow in everyones interest to evaluate the seasons harvest. Some would go to the priest of the community and make offerings. The process of making offerings demanded that the farmer “sort” out the best-fit of their crops. The “sorting” demanded that the farmer actually spends time inspecting their crops before presenting it for offerings. 

Today, with the complexity of production and globalisation, some business owners can not tell you anything about their product. The origin, usability, durability, material and so on about the product or service they offer. If most materials are not imported, then a “Digital Bot” is responding to customers enquiry. Yes, there is technology to track these interactions but still we are often very disconnected to this essential feedback loop. How ridiculous is that? Literally, the olden days entrepreneurs were very knowledgeable about everything happening around their businesses. From the technical aspects of the trade to the mere taste of the yam. 

Small businesses have a better chance now still!

Nevertheless today, with lots of research and knowledge gathering over the years, business owners now have so many tools like focus groups, tasting events, digital feedback loops, surveys and so on to actually test their existing products. Make use of these if you know how to. The aim of this is to get the direct feedback of potential consumers. As your business grows, you can employ this method from time to time to revise and innovate your product. 

After product revision, what next?

The next most crucial step here is to

  1. optimise if needed and,
  2. communicate the key attractive findings you have.

When you know that  maybe a part of the service is lacking or your counterparts offer better value to the consumers may be due to added service or better material quality, you need to optimise your offer. Judging the quality of the product material should come from a very diverse and deep perspective. 

From the actual quality of ethics under which the product is made to the quality feel for the consumer. If a product is made under very bad conditions, it absorbs the energy of that negative environment. This negativity can become reflected in the finished product itself. If the quality is very bad, you will not sell based on referrals, return and word of mouth from previous customers. You will end up having to invest a huge sum of money into marketing and promotion that leaves you with little or no profit. Is that what you want? 

Use “Transparency” to grow your small business

As a small business owner, you will find yourself being up against a great deal of competition. But your best customers will be the biggest defenders of your business. When customers are emotionally connected to your business, they are more likely to stay with you. They will defend your product or service to others, whether online or in person.

To get your customers more connected, you can employ the profits of transparency to your advantage. Many large companies cannot afford to be transparent in their business chains as it might expose inhuman conditions and/or simply due to the complexity of their structure. But you can, if you have engaged deeply in positive ethics. 

Communicate your positive ethics

Let the customer becomes part of the process. Tell them the origin of the profit. Tell them how it creates value in a larger ecosystem. Building up your backstory and showcase what you stand for. This is one very easy and no-cost method to show your customers your brand’s values and expertise. It also shows customers that you take pride in your work, which can help build authenticity around your brand.

As we evolve, we evolve towards recognising that humanity supersedes all forms of technology and digitisation. We humans want to connect. To stay ahead of your competitors and think about how to build up a human brand around your company as early as possible. 

Consumers seek deep connection

The more you show the human aspects of your business, the deeper you connect. However, there has to be a human aspect to showcase. Bringing humanity to your business might even make you become a thought leader in your business space as it becomes revolutionary. When people admire your work, they want to listen to you. In return, you get to spend less money on promotion. So being sustainable at your core is very vital to establishing your own small business. It is good for you, for your small business and for the ecosystem. 

It can take a long time to establish yourself as a new leader in a saturated space, but what’s important is you’re staying focused on your goals and making an effort to offer your own unique perspective. You’d be surprised at just how many other professionals in your industry can relate to your challenges and successes, and will find your advice, transparency, product quality or stories useful.

We hope that this article offers you deep insight to growing your small business. Stay with us by subscribing to our SME network eBiz Magazine for more sustainable insights to grow your small business. Remember that we are building a movement of deep mindful business owners who want to make our world a better environment. So help us share this article to grow our community. 

Cheers & love as you grow your small business, 

Joadre Editorial team.

Spirituality In Business| Deep Mindfulness For Entrepreneurs.

spirituality in Business through Deep Mindfulness for Entrepreneurs.

How can we transcend into spirituality in our business space? To transcend means to go beyond the status quo, a range or limits constructed by our society. However, these limits get adopted by us as individuals. We as individuals, being functioning members of the society in which we live in create the soceity. By nature, we allow these limits or sets of range to exist. They end up governing our everyday life and very often many feel that something is not right? A  deep sense of fulfillment is absence.

On a global scale millions are suffering, others escaping their misery and a few gallivanting their explorations. Can we transcend through economics? Is spirituality in business one door we can let open? If at this junction, your aim is to find business ideas, then visit our blog on ideas to start. But if you seek to expand as an entrepreneur, continue this read.

The nonsense of today’s institutions vs. Spirituality In Business.

Today, traditional educating systems and institutions are very linear in approach. Many of us assume that economics is a highly intellectual dealing better left for the skilled to master. Spirituality too, we assume, is reserved in orthodox religions meant for the few chosen to contemplate. We let these very important aspects of our lives in the hands of others, some we will never hear of. I too have been guilty of this programming. It is all nonsense as it makes no sense.  We, the individuals in the society practice economics in our day to day life. Practiced in the form of business, trade, entrepreneurship, our professional careers, our purchase, our consumption.

Many of us spend over one third of our days strolling across various economic structures, offering products/services for money or by being the recipient of the products or services. One third of our lives is encouraged to be disconnected from our spiritual being, hence we fall short of bodily efficiency. Must we not rethink and revive deep sincere spirituality within business?

How much do you care about Economics?

Economic activities are now so embedded into out daily routines. As a result, we get disconnected from the actual reason for which we trade, hustle or consume daily. But let me follow the very basic and simple “to go” answer. Why would we respond to the 5am alarm, get dressed and then hurry to work? For many, it is to put food on the table for ourselves and loved ones. To create security around us. In the most basic sense, this is very correct. But if in its most basic sense, the essence is to give us one of our very essential needs, nourishment and security to afford the life we truly seek for or are programmed to seek for, then “Economics” indeed is a very essential part of our life. What do you think? Should we not then integrate spirituality in business strongly into our system?

My spirituality definition of economics

Mechanically, a dictionary would define Economics as a branch of knowledge that is concerned  with production, consumption and transfer of wealth. even in Wikipedia, you can see how its very mechanics and technicalities dominate the centre of this science. From a more human centred perspective, I would rather define economics as a vital part of our human experience that concerns what we create (Give), what we receive (Take) and  the purpose of this give-take interaction in our communities within the natural ecosystem. Looking at economics from this latter definition, what would it mean to you and your business structure? 

Many world religions, at their core, teach this very principle. However, many religious institutions have given into the material agenda. They have therefore, not only failed to practice the very principle upon which they were founded, but also denied us access. Allowing humans to become the commodity. Then promoting this ideology subtly through a linear education to foster and continually feed this construct. I remain optimistic as I have also come to know many sincerely religious people too.

Trade – an elemental activity of humankind. 

In the older days of humankind, our ancestors in Africa would trade by barter. If I had yams from my farm, and someone else from the neighbouring village had great soap making skills, we would meet during a market day and exchange according to the value we bestow on the products. This form of trade expanded into cultures were African traders travelled far and wide, across the Sahara to exchange goods with their mates from far kingdoms.  

African farmers had dozens of rituals to care for the soil, from which the nourishment to produce the healthy yams came from, to the festivals of thanksgivings and offerings after harvest. Even the market days had its own spirituality surrounding it. Indigenous communities know then the importance of spirituality throughout this process.These practices formed and strengthened a spiritual bond and culture between members of a specific community. I do not intend to glorify the past in order to demonise  the present, nor do I attempt to suggest utopic accent times, I simply want us to find a deep source of wisdom to learn from. Spirituality can help you create strong connections even within daily activities that seem to have routinised themselves.  

What does progress mean?

Does progress mean to strip all forms of spirituality for efficiency? It will be like dissecting the human soul from its body to make the body more productive. Actually that’s where we are heading now under the disguise of efficiency and accuracy. We have lost the purpose of the give-take interaction within our global society. Are we forgetting the very BASIC essence of our daily economics, to serve as nourishment for ourselves and our communities? Fact is that millions of people, over 45 million actually live under slavery like condition. Is that progress for our human kind? Millions of children are ill due to malnutrition (malnourishment) like never before. 

The very opposite effect of the basic essence of economics which was to “nourish” us. By the way, malnourishment includes to a very large extent overnutrition. Overnutrition is when we consume excess dietary energy, leading to chronic health issues like obesity. So the extremes of under,- and overnutrition combines to create a testimony that economic progress is currently not favourable to our human kind. Alongside many beautiful souls who have already suggested something similar,  I urge and suggest we rethink our economic approach from micro to macro. Reintegrating human spirituality into every aspect of our human experience with economics is exclusively urgent. 

How do we start to incorporate spirituality in business?

To transcend into  spirituality in business starts by incorporating “compassion and empathy” into your space. Your space begins with you and expands to your business model and work community. Spirituality in business or entrepreneurship is not corporate social responsibility because spirituality is never after the fact. Many get scared of judgement when they hear spirituality, especially in industrialised cities meant to function effectively where the idea of spirituality is regarded as alternative. 

What I am suggesting here for entrepreneurs and professionals, is deeply out of my own experience traveling through the diverse worlds of humanitarian work, activism and business endeavours. I am fast learning that the idea to separate both the spirit and human body for the sake of efficiency is a great mistake of our time. I too, though my foundation is in social entrepreneurship, I too have made it a new journey to deepen my work in spirituality. Thus I have so much, I would like to open up to you as a possible blueprint to guide you when creating your own model for your work.

Spirituality brings balance to business

Spirituality in entrepreneurship or business would mean to revisit our own beliefs about what business and entrepreneurship is and how our humanness connects with it. Our humanness brings the spirituality into the space of economics. We have the abilities in our own individual space to redesign what the status quo is. We have the ability to embrace a deepened holistic process.

When we 1.) become self aware, 2.) learn to calm the noise in your mind, 3.) set our intentions, 4.) harness our inner light, 5.) deprogram from our comfort zone, 6.) learn to exercise compassion, 7.) feel empathy, then channel this accumulated energy into your work space, you for sure can become the fullest entrepreneurs you can be. On this path, we will begin to explore how to practice these and learn how to apply them in our business.

Join us – spirituality in Business through Deep Mindfulness for Entrepreneurs.

If you feel that how you spend over one third of your daily life at work is valuable and you want it to be purpose driven,  then join me as we learn together how to transcend into spirituality in entrepreneurship. I will explore this concept from a very indigenous, obviously African indigeneous approach.  I have created a special newsletter signup for those who specifically want to explore this journey with me. 

Get our Spirituality for Entrepreneurship eJournal

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You will receive a monthly journal about all the steps I am exploring regarding spirituality in business, some good starting points, tips of how to start or transform your already started business into more spiritually grounded businesses, recommendations, special interviews, possibilities to partake in our special research to create better insights for you and invitations to any upcoming zoom or life sessions you can attend. Thank you so much for reading this blog to the end. Remember to share with someone you believe it will help and for our general newsletter, click here to subscribe. 

Cheers with love, 


3 Small Business Grants for Nigerian Entrepreneurs

small business grants in Nigeria

Whenever you ask an entrepreneur what the problem is, the first track they play for you is ‘no money’. Is there truly no money or it’s just something we are used to saying? Well, if it’s in Nigeria, there are truly no enough sources to secure small business grants. The few that are available are usually always competitive, which therefore require the applicants’ unique business idea and positioning. 

Many people are not aware about the available grants for small businesses. So we are dedicating a blog series to show you the different funding opportunities such as diverse small business grants. But in all of this, oftentimes, I have heard entrepreneurs mistaking loans as grants and grants as loans. Before we go-ahead, let us to clear the difference between grant and loan. 

What is a Loan?

A loan is financial capital i.e money borrowed from a financial institution. A loan must be repaid by the business owner, after a specific period of time, with a certain amount as interest. The giver in this case is known as the lender, while the recipient is known as a borrower. Subscribe to our newsletter for more free business education and access information to small business grants and loans.

What is a Grant? 

A grant is that money/fund given to you by the grant giver. The grant giver could be a foundation, the government, business, a company or any other individual. The term”given to you” refers to you either as an individual or a legal person. A Legal person as an organisation such as your business, your NGO, your company and such. Some call it a subsidy. It is awarded to you with no direct expectations of repayment or interest rollover. In simple words, you do not pay back if all circumstances are met. It is not a gift! And there have been many dubious grant receivers who actually take the money and do not deliver. A grant is always coupled with terms to deliver certain results. 

Small business grants are often given for a particular purpose, which could be to cushion the effect of unemployment or encourage innovation, production, and industrialization. Grants are often designed to serve a social purpose to a community. However, the culture of receiving grants can also have a negative impact on the same community it is meant to serve, especially when the entrepreneurial drive solely depends on grant and not on innovation. 

Ignite innovation with small business grants

Grants are very effective for projects that need very intensive building up, projects with very strong humanitarian aspects, projects where the intended customers might not afford the solution immediately or to the full price. But also grants are given to ignite creativity and provide productive resources for innovative development.

It is true that without adequate finance, a business is unlikely to reach its full potential and may as well continue to struggle. Despite the fact that we have more financial institutions willing to offer SMEs loans with exorbitant interest rates most times, we still have government and private individuals willing to help SMEs with an ‘angelic money’. We have put together 3 small business grants  you can access as an entrepreneur.

4SMEs Grant You Can Get As An Entrepreneur
  1. Diamond Bank BET Programme
  2. Tony Elumelu Entrepreneurship Programme (TEEP)
  3. Bank of Industry Grant 
Diamond Bank BET Programme
  • Duration: Annually
  • Amount: 3 million naira
  • Available: 3
  • Giver: private financial institution – Bank.
  • Stage/tape: Seed capital

This is a small business grant initiative aimed at empowering 3 entrepreneurs with a grant of N3,000,000, as a seed capital to support their business. Seed capital means the starting money you will require to begin your idea, just like a seed you plan that later grows into a tree. The Diamond Bank BET programme is suitable as a small business grant also because of the incentives integrated. Amongst all applicants, 50 entrepreneurs are selected in the first stage and then trained for 6 months. This is gold! The training you might receive, also opens possibilities and network to you. After the 6 months business straining, 5 finalists are shortlisted. The subsequent edition of the programme has been streamlined to 3key sectors; Education, Healthcare, and Agriculture.

Tony Elumelu Entrepreneurship Programme (TEEP), small business grant
  • Duration: Annually
  • Amount: 3 million naira
  • Available: 3
  • Giver: private individual.
  • Criteria: 18years and above, citizen of  an African country, business must be profit oriented and based in Africa as well as between 0-3years old.

Tony Elumelu, is a business man with an interest in empowering African entrepreneurs. The Tony Elumelu Entrepreneurship Foundation started in 2015 and aims to create at least a million job opportunities within 10 years. 1000 entrepreneurs from numerous applicants are usually selected after careful review by business experts in the industry. Please note that this grant is highly competitive, you should ensure that you answer all questions truthfully  and completely.

Bank of Industry small business grant
  • Duration: Annually
  • Available:  2 grant schemes
  • Giver: Public institution – government.

Bank of Industry is a public institution with the aim of empowering Nigerian entrepreneurs. They established a program called Youth Entrepreneurship Support (YES). The YES initiative was established to tackle the rate of unemployment in the country, equip young entrepreneurs with relevant skills needed to kick off a business of their own and therefore increase self employment.

To be eligible:

  • You must be a Nigerian citizen
  • Have a substantial business idea. This is actually very small business friendly as you must only have a substantial idea. Still not sure what idea and how to go about finding one? Check our FREE Master class for over 35 business ideas that could be used to apply for small business grants.
  • Must be between the ages of 18-35
  • Have a minimum education qualification of OND
  • All applications will be done online with you submitting relevant identification documents for verification.

The Bank of Industry also has a Graduate Entrepreneurship Fund (GEF) which is meant for serving members of the National Youth Service Corps (NYSC). Candidates are to submit their business ideas, which will then be reviewed by a team of professionals. Selected Corp Members, whose businesses are found marketable and bankable are trained for four weeks and then given between N500,000 and N2,000,000.

Now, let’s face it! No matter what funding approach you will take, you need to have your business idea articulated or even better, written down somewhere. We really advise you to do this. Here is a simple structure that can help you craft out a good business ideas strategy or plan. Also here are other ways to fund your idea. We are going to stay relentless. We will keep releasing blogs and videos training that would help small businesses in Nigeria thrive. So stay connected wither on social media and you can join our SME community here. 

Work Life Balance Vs. Life balance for Entrepreneurs

Work Life Balance Vs. Life balance for Entrepreneurs

Over the past years, the phrase Work life balance has been very prominent in the media. Somehow I found it very hard to understand this phrase and now I know why. It is a thing of perspective. If you live within a culture where “work” is equal to a “pay the bill job” and/or considered an “out of actual life” experience, then yes work life balance becomes a topic. For many, the fact is that they close from their job where there is hardly time to enjoy life and then step into their life seeking ways to enjoy the hours left in the day. This was me and it is exhausting! Check out my video where I explain a bit of this – work life balance video on our Youtube channel.

Work life balance vs. life balance

From my perspective today, I believe if you spend an average of 5 to 8 hours on work or even more for some, then those hours are an active part of one’s life. You cannot separate it out of life and then try to balance it with life. As African entrepreneurs you have to treat your work, your business, your engagement as part of the life in which you exist in its wholeness. If we begin to see it from this perspective, it might be a lot easier to develop a balance within itself – life. 

Living to thrive holistically – life balance.

I hope you get what I attempt to explain. Life in itself has to be treated as a wholesome experience. Working is part of an entrepreneur’s life.  Some people experience just “work” when there is more to our lives than that. Sometimes it is because one has to survive, but life is about thriving. Creating a holistic life is a process and  bear in mind that the process is the goal.  Here are some simple tips I embraced to create a holistic life balance. Firstly as explained above, I needed to develop a new perspective and approach to life itself. Living to thrive holistically. I saw my work as an integral part of the whole, which is life. Do you feel that way about your work? 

Awareness of self as a tool to life balance

How do you feel about your work? I could only integrate activities into the whole that I actually enjoyed doing or that were a necessity to do in order to do those things I enjoyed doing. This meant I had to be aware of 2 things – what I enjoyed and what was necessary!  “Awareness of self” is my number 2 tip. Even till date, I am constantly questioning myself about why I do what I do – is it that I enjoy it or is it necessary. If My answer does not lye on either side, I seriously have to pause! Are you aware about the things you enjoy and the things you have to do to build the ones you enjoy? 

Rest & recover your body, mind and soul

My number 3 step is very practical. We all have the same 24 hours in a day. So if you are supposed to spend a significant part of it recovering through rest and sleep, then rest and sleep is key to having a balanced life, right? This was an aspect I totally ignored in my twenties when it was all about work life balance. You get to feel it after your late thirties or even earlier. I hope you do not though! Every human needs recovery in the form of sleep and rest. Rest can come in the form of meditation, a walk, spirituality or any way you can rest your body, mind and soul, while integrating “sleep” as part of it. So there is so much to life balance which you cannot approach with simple work life balance!

Our body needs sleep to enjoy a state of balance. Scientists have proof of the effect of health and nourishing sleep. Here is a good article that can enlighten you – The Power of Sleep by Brian St. Pierre, MS, R, director of nutrition at the Precision Nutrition institute in Canada. This last tip is very crucial to all others. How do you want to spend the rest of your life? Before we dive into the hundreds of things you could do, one very important thing is to consider those things that you cannot separate from life like nutrition. 

2 months towards a balanced life. 

I will dedicate a full blog series to this because I struggled with weight balance physically for a long time. You see, I said “weight balance”, not losing weight or being overweight. It is also a thing of approach! Not everyone has to lose weight. Sometimes, you might need to gain weight. Often you might need to have the right weight for your body which would encompass more muscle, water, better nutrients and so on.  So it depends. In my case, it was so bad that the doctors diagnosed me pre-diabetic and I felt very tired all the time. It took a 2-months kur using nutrition as the core of my life balance journey to reverse pre-diabetics, improve my cognitive ability and gain consistent energy. For entrepreneurs cognitive ability, energy and physical health is key! So actually, the so-called work life balance was a life balance journey. 

Fuel for your soul!

Nutrition is fuel to our physical body, our mind and our soul. So if you are not aware about the kind of fuel you tank, well then, let’s not get surprised about the state of our body, mind and soul. This does not mean that there are no severe health conditions that affect these states, but it is the exception, believe me and thanks to medical evolvement, there are also solutions in many cases. 

I felt it was extremely helpful to understand the impact of nutrition on one’s fitness and state of mind. This led me to study, practice and get a certificate in Nutrition for health and fitness. So stay ready to get some dose of practical things you can do to stay fit. In upcoming blogs, I will expand on how nutrition can increase your success as an entrepreneur and make my one-week mumpreneur nutrition-fit plan available for download soon. Here is a blog on how beauty is important for entrepreneurs. 

I really want us to start this conversation about our health as African entrepreneurs. I am inviting you to embrace a holistic approach instead of getting carried away with a narrative of work life balance. You have just one life to balance. Be aware about the work activities that make you blossom and those that are necessities to achieve the things that makes you happy. Consider rest and recovery as an integral part of your life. Become open to nutrition that can actually fuel to your body, mind and soul towards achieving that business you desire. If you liked this blog and want to know how nutrition can increase your success as an entrepreneur or when my one-week mumpreneur nutrition-fit plan is available, remember to subscribe to our health newsletter here. Thank you so much for reading to the end, connect on Instagram too. Love ya!



How To Start A Business In Nigeria. Pt 3

start a business in Nigeria with ease

We are rounding up this series on how to start a business in Nigeria. We released the first two blogs part 1 and part 2 earlier this month. In this last part, we will cover more legal stuff like tax registration, permits and documentations.

Enrol your Business under Federal Inland Revenue Service

It is important to enrol your business under Federal Inland Revenue Service after registering your business with Corporate Affair Commission. This will enable you receive a Tax Identification Number (TIN) which you will use to open a corporate bank account. There are many people that feel like getting registered to have a tax number is a waste of time, especially in an economical environment like Nigeria. I feel you! What are the benefits? Why go through this stress just to start a business in Nigeria?

Develop credibility and track record

But hey, do you not want to grow your business? Do you not want to one day be competitive in your industry? Ok, look at it this way, simply for credibility sake developing a track record is key! I remember when we needed to get some partners on board for our business. We were actually required us to show a proof of tax payment for the last 3 years. Bam! So if we have not done it, we would have been all stressed up trying to figure this out. The thing about tax is that, if you do not make enough profits, you do not pay tax. But well, we want you to make well enough profits to be able to pay tax, right? So do not shy away registering your business.  

Open a Business Account to start a business in Nigeria

When you have enrolled your business at FIRS, you will receive a tax number. This is what you can now use to open a bank account at a bank of your choice. All these structures are to give your business credibility, both for investors and consumers. Consider below a list of requirements to open a business bank account to start a business in Nigeria, specifically Zenith Bank. You can always contact your bank of choice to get the current requirements. 

  • Duly filled and signed Account Opening Form
  • Two (2) Specimen Signature Cards
  • Two (2) independent and satisfactory references
  • Two (2) recent and clear passport size photographs of each signatory
  • Form of Identification of Signatories
  • Certificate of Registration (originals to be sighted)
  • Form of Application for Registration (Certified as True Copy by CAC and originals to be sighted)
  • Photocopy of Public Utility Receipt (original sighted)
  • Tax Identification Number
  • Mandatory Initial Deposit
  • Visitation Report (Residential and Official)
  • Risk assessment Form
  • Additional KYC Form
Obtain Necessary services, documentations and Permits/Licenses

This is dependent on the nature of business you are interested in but it is important to carry out research to know if there is a regulatory body for the business. Take Food Canteen for instance, there is an association body that you must pay some sort of levy to. Also Road Transport requires inter or intra-state permit from National Union of Road Transport Workers. Subscribe to our newsletter for more details regarding permits in the future. You might need further permit or certification from entities like NAFDAC who regulate food, cosmetics and drugs. These are just a few of the regulatory bodies you might want to consider when you want to start a business in Nigeria. We are happy to connect you with our recommended legal support agency if you decide to embark on this journey.

Create a Customer Care system for your Business

System is structure. Structure helps grow a business idea! Developing a customer care system helps to increase your customers’ satisfaction. Customer care is an important element of many successful businesses, not only because you make the paying customer happy but also to gather enough information on how to further build your business. In our upcoming Joadre Business Vlog series season 2 starting April 2021 on our JoadreTV page, we would address how important it is to gather information and how to go about this. Not to miss out make sure you have subscribed to our newsletter. Also, in a previous blog, we talked more about how to protect your business ideas using great customer care – read the blog here. I also recommend you read this blog if your next thought now is How to get Clients for your Business

Document your Business Operation

It is important to print and have a track of invoices, have a customer agreement drafted, terms and policy for the business operation. You probably wouldn’t know the importance of this until you are pitching to an investor or an employee leaves your team and you are left to find yourself, if you lack proper documentation, you may find yourself starting from the scratch or totally lost. Documentation would protect your integrity as a business  both in the face of investor and client, therefore instilling confidence in your brand.

So that was it this week. I hope we have been able to give you some more information about how to start a business in Nigeria. Remember it is a 3 part blog and you can go read the complete series to learn more. If you have questions or comments, use the section provided beneath to drop them. We look forward to reading from you. 



2 Ways to Protect Your Idea | How Best Business Evolve

Protect your idea with innovation

When you launch a company in an area that has an intense level of competition, it can be difficult to stand out. But also it can mean you have found a profitable space with a lot of potential. Your major battle here as a small business startup will be to stand out and protect the very ideas that make you unique. You maybe came up with a great twist or idea and you want to keep it yours for as long as possible. 

In this blog, I will share some very unconventional ways to protect your idea that is beyond the traditional legal procedures like trademark, copyright, patent, licence ownership and such. You might already be familiar with these but if you are not, drop a comment beneath this blog. We are happy to publish a future blog that introduces everything legal to protect your ideas . 

Protect your ideas from those ideas-stranded competitors!

When there are players both big and small, it validates your industry. Even though it is important to keep an eye on the bigger companies, they usually take longer to develop and execute new ideas, It is the startups that actually are the threats, as they are much more agile and can pivot rapidly to keep up with the latest trends and customer demands.The truth is when you have a good business idea in a profitable space, copycat competitors are going to emerge and try to imitate your ideas. Seriously, great ideas that are profitable for business are not easy to come by anymore. It is all almost said and done today! Fortunately, there are many ways to stay ahead of your competitors and protect your ideas in the long run. Now that said, lets dive into these very 2 smooth and low-cost strategies you can apply now.

  • customer Service and,
  • innovation!
How great customer Service can protect your idea

If you’re operating a business in a crowded field, one of the best ways to make your company stand out from the copycats and the bigger companies is through excellent customer service and responsiveness. Look, you might wonder how customer service is actually related to protecting our idea. All you want is that nobody steals your idea. But think about it this way – why not want to milk your ideas as much as possible that people give up trying to steal it. Ideas can be easily replicated. Even when they are legitimately protected by law, someone can create something else that taps into the same consumer base. 

Their solution similar to yours will tap and target exactly the same consumer desire you are exploring with your products or solution. In this case, the battle is not legally protecting your idea, the battle is of excellence! Basically consumers have the choice to have diverse services offered to them, don’t they? Why should they choose you if someone else cares better about them – at least that person shows them that through great customer service?

Yes explore the different channels but be wise!

Instilling a focus on excellent customer service from the early days will help ensure that your team maintains this focus as your business grows. The key to standing out as a startup can come down to simply behaving like a large-scale company and adopting a similar, large-scale mindset when it comes to customer service.

Offer customer service through the various channels that your customers use—it can be live chat, social media, or a mix of options—and your customers will notice. Getting back to any customer inquiries as quickly as possible is also imperative. You don’t always have to have an answer right away, but acknowledging that you’re working on a solution will go a long way. It will tell when the time comes for customers to judge their interactions with your startup via testimonials or reviews. 

And yes, as a small business you might have a very full plate to deal with alone, so you might not be equipped to deal with all customers 24/7. Set business hours (even on your social media platform) that are also friendly to your lifestyle. If a customer sees that you are closed, they do not expect a response immediately. There is nothing worse than saying open 24/7 and then one gets only an automated “we will get back” response.

Protect your idea through continuous innovation

An Accenture study revealed that 93% of executives believe the long-term success of their organization depends on the company’s ability to develop new ideas. You see again why “ideas” are key”! The major key to the success of any business is its ability to keep its products and services fresh. In other words, you must be innovating all the time. In a vast sea of competition, the companies that do best are ones that constantly identify new opportunities. What is innovation? Wikipedia explains it like this –  “carrying out new combinations”. I choose this part “combination” because you must not alway reinvent to innovate!

To be innovative doesn’t mean that every idea must be major or totally new.

When your company can make small changes to your product and service on an ongoing basis, you’ll have a better chance of securing your spot in the marketplace. When you twist something small, it is not about the scale of the innovation but about how you showcase this change. You can communicate this tinny innovation with a grand gesture and as a ground breaking development simply because it means a whole lot to you and to the customers who will profit from it. It is often about how you communicate the tiny steps, accomplishments, innovations and experiences in your business. 

Where should you start your innovation

Let your innovation be value driven, efficient and cost wise. Think first about the customers, the people you serve. What else can you add, remove, combine, introduce that would make the service better for the customer? Let these questions drive your wild ideas. When the market place is busy fighting idea legal battles, you are creating new ones. Isn’t this excellen? So in future blogs, I will share deep business insights and tips on how to craft solid business cases, revenu models and actually take your business to a global stage. Stay with me by subscribing to my blog – subscribe to our newsletter.  If you have questions or feedback, use the comment section beneath. Follow us on social media and thank you for reading to the end. 



How To Start A Business In Nigeria. Pt 2

start a business in Nigeria step by step

In a previous blog, part 1 of this “how to start a business in Nigeria” series, we explored 3 major deal breakers. In this part two, we will explore just 2 points beneath which is extremely important when you want to start a business in this country. I have seen way too many people rush out on their venture without actually having this figured out. Well, if you have decided to become a  boss of your own, wait a minute o, here are 2 more steps you must take.

Be Ready For The Market to Start A Business In Nigeria

Ok, many of you believe you already have a product. Sorry to let you know that often what you feel is a product to sell might just not interest anyone. Maybe one person or that your best friend or church member will be so nice to buy now. But in the real market out there, nobody wants to buy. So when you start off by selling 4 pieces and you are excited thinking that there is a market for that product/Service, because those loyal friends bought, you invest more money and then end up sitting on top of lots of products wasting away. This happens because most business people have not taken the pain to get their product ready for the market. Are you offering something someone actually wants to buy?

Is there demand? Is it solving a real problem? 

What version sells well? Which customer will buy? What are they ready to pay for? Have you mastered all you need to stock that product? If you produce, do you have a steady supply of raw materials? Is the quality better than the one in the market? And lastly, the golden question – What makes that your product/service better than what is already in the market? So these are things you must figure out now. I mean answer all these questions sincerely before you start a business in Nigeria.

Incorporate/Register your Business

In Nigeria, you don’t necessarily need a lawyer to register your business name, but you sure need ‘an article of association’ if you are registering a company. However to determine which you need, you must know that we have

  • Sole proprietorship: Only you in business
  • Partnership: it means you’d be having more than one partner in the business
  • Corporation: If you want to separate your personal liability from that of your company.

Ok this is where legal advice is often good. But as a small business owner, you might just start with a business name like setup.

  • You must decide on which ownership structure or what I call legal structure/model you want for your business
  • Come up with at least four names for your business and visit the Corporate Affairs Commission website to confirm if it had not been taken by another business owner. Click here to check now. This would cost you an average of N623 
  • Pay all the required fees specified by the commission. For Business name/Proprietorship, you should be paying between N12000-N15000. While corporations and others would cost you an average of N30,000. You should get your certificate within 14days
  • Form CAC1.1
  • Memorandum and Article of Association
  • Proficiency Certificate
  • Form of Identification for Director/Secretary
  • Evidence of Payment to CAC
  • Stamp duty Certificate

Please note that without registering your business, you’d always find it difficult to access loans and grants either from public or private bodies. No investor or borrower would give you funds without you providing registration documents for verification of authenticity. If you have done this and your issues are with capital, find out How to succeed without social capital a.k.a Connections

Here is the full list from our previous blog – Step by step to start a business in Nigeria 
  1. Have A Rich Business Idea – 3 Business Idea to Start With 100k or Less
  2. Develop a Working Business Plan – Have problems implementing your plenty ideas? Read – become successful. 
  3. Choose a Strategic Location
  4. Have Your Product/Service Ready For The Market
  5. Incorporate/Register your Business
  6. Enrol your Business under Federal Inland Revenue Service 
  7. Open a Business Bank Account
  8. Obtain Necessary Permits/Licenses
  9. Promote your Business both offline and Online
  10. Offer Quality Product/Service Proficient
  11. Control Your Process

Like I said, let’s take this small small thing. Inour last part of this series, we will explore the remaining points briefly. Make sure to subscribe to our newsletter to know when we post the other parts.  If you have questions, use our chat box beneath. Remember to subscribe to our newsletter for updates. Follow us on social media. 



How To Start A Business In Nigeria. Pt 1

start a business in Nigeria

Salary is what your employers pay you to forget your dream is what we hear thrown around every time nowadays, well, whether this is true or not, that’s an argument for another day. But whether you have just quit your 9-5job or a fresh graduate trying to start a business in Nigeria, I want to share some basic procedures to start a business in Nigeria. Ride with me as I take you on a step to step approach.

These questions, what business do you want to start? Where do you want to locate the business? How much do you need? How do I go about it? And so many other questions, must have been wrestling for answers in your mind.

Step by step to start a business in Nigeria

Well, if you have decided to become a  boss of your own, below are highlights of steps you must take.  

  1. Have A Rich Business Idea
  2. Develop a Working Business Plan
  3. Choose a Strategic Location
  4. Have Your Product/Service Ready For The Market
  5. Incorporate/Register your Business
  6. Enrol your Business under Federal Inland Revenue Service 
  7. Open a Business Bank Account
  8. Obtain Necessary Permits/Licenses
  9. Promote your Business both offline and Online
  10. Offer Quality Product/Service Proficient
  11. Control Your Process

In this part one, we will explore just 3 points above. Make sure to subscribe to our newsletter to know when we post the other parts. 

A Rich Business Idea

You must be wondering why I wrote ‘rich’, you’d be shocked when you hear the reason why some people want to start a business, after a 5 mins chat with them you’d discover that it’s a malnourished business idea, suffering from kwashiorkor. A good business idea must profer solution, either inform of gratification, or any other human daily experience/need. A pub for instance, provides a social engagement space for people, where they get to eat, drink, socialize, network etc. This previous blog has got some juice for you, 3 Business Idea to Start With 100k or Less

Develop a Working Business Plan

To start a business in Nigeria, you need a working plan! By ‘working’, I mean it doesn’t have to be the final business plan. Create some sort of map for your business that would give you smooth navigation. Your business plan would help you realize what value your product or service adds to target consumers, its sustainability, how you can generate or raise capital, how to create healthy revenue to grow the business and probably even expand at the end of the day. Too many people have “Ideas”, and the ideas plenty! But it is all talk. No plan on how to implement. Here is our last blog handling the issue of implementation – become successful. 

Choose a Strategic Location

The importance of location can’t be overemphasized in business. Don’t go and rent a space basically because it’s cheap, big or fancy. Look, we actually recommend you to have a selling product or service first before renting a space, except you are the production/manufacturing business that can’t be done from home. Remember a space is fixed cost, so if you sell you do not sell, you go pay rent, light bill, water bills security fees etc. 

Now, if you have to rent, check its proximity to your target consumers. How regular there is light, otherwise fuel and generation cost must be factored into your budget. A pub for instance should be in an area with socialites. You don’t want to open your pub in an area with an open and closing hour restriction.

Like I said, let’s take this small small thing. In part 2 on how to start a business in Nigeria, we will explore Products/Services ready for market and  Business incorporation. If you have questions, use our chat box beneath. Remember to subscribe to our newsletter for updates. Follow us on social media. 



Become successful! Try this simple master technique.

how to become successful

One thing you ought to realize is that the most successful people didn’t get to where they are by accident; they had a plan that they implemented.  In this blog, I want to expose you to a simple technique that would make you become successful – Implementation. 

What is implementation?

Implementation is the process you take to put a plan or idea into effect. Which means you actually do the work. Implementation is the opposite of talking and imargining. To become successful you must take actual steps that are aligned with the results you want to achieve. Executing a plan that will lead to success comes from the small daily goals you’ve already set for yourself. These daily goals sum up to become your success. 

Ideas alone will not make you successful. 

Take the trees and chairs example. Trees are natural resources, just like the minerals, gold, crude oil and all of those things we did not create ourselves. If you have them in abundance does not guarantee that you will be able to create a good life for yourself and your community. If you believe in God as the supreme being, then this is for you. We can agree that God made the trees not chairs. 

Which servant will your emulate?

This brings to mind the parable of the 10 talents in the bible –  a master gave all his servants varying amounts of talents and travelled, the other servants maximized their own potentials and turned profits while the last servant  buried his, so that he ended up being cast out. Which of these servants would you emulate? You have an opportunity now to identify your talents (those skills you are born with or that comes natural to you) and the chance to gain new skills. With these skills you can tap into the extraordinary environment you find yourself. 

Free yourself from excuses and take the dem responsibility!

The environment you find yourself in might katapult you into an autopilot state where you find excuses and hold the “environment” responsible for your predicaments. You have to actively check yourself and free yourself from the automated excuses popping up everytime. Learn to take responsibility as much as possible, even when you feel it is not your responsibility. The simple practice of taking responsibility ignites your ability to take action. 

Journal your ideas to create a visual documentation!

When you find yourself burning with one idea, first things first. Write it down. This is called journaling. It is an ancient technique of freeing yourself from the burden of nursing a particular idea. When you carry an idea for too long, it evaporates to give space for another fresh idea. The old idea is neglected. If care is not taken, the fresh idea will suffer the same predicament the old one did. To avoid curating your own idea graveyard, you must write out your idea. When you do so, you now have a visual documentation of the idea. 

Explore the backwards goal technique to become successful. 

You can use the backwards goal technique to know what next to do. This is the stage where I would ask you to work on a plan or strategy document for that idea. If it is a business, check our plan structure in a previous blog to learn more. 

When you outline the steps or milestones from the idea to where you are right now, you will see a million things you have to actually do to make this real. Start with the next logical milestone of that list. In future blogs, I will expand on this implementation technique more. 

Ley takeaway on how to become successful

Not to miss out, make sure to subscribe to our newsletter to know when we post the next blog on this matter. Meanwhile, let’s summarise some key takeaways; In order to activate success you need to take advantage of every opportunity and natural gift that you have – and at times you may need to go and learn a skill or two. Journal your idea and work backwards identifying the milestones you need to get from where you are to the journalled idea. Start with the next step of your milestone. I hope you liked this piece of inspiration. It’s 2021 and we should be creating more successful businesses. Remember to follow me on Instagram and visit our media page to watch some of our free business training videos. 



NOK culture and their sculptures

NOK culture and their sculptures

Probably you have heard of the Nok culture, or not. Around 500BC, clay heads were found by archeologists among many other sculptures. Made out of terracotta or heated clay in precision, historians could quickly observe the sophistication of the Nok people. But who were the Nok people? Who are they today? Does their history and culture still exist? But these sculptures found, what was their purpose? Popular speculations are that maybe they were grave markers, ancestral portrayal, ornaments, but no one knows their major functions. One thing for sure is that they are very expensive in today’s art market.

Where are the NOKs today?

The Nok culture (or Nok civilization) is an early Iron Age population whose material remains are named after the Ham village of Nok in Kaduna State of Nigeria, where their terracotta sculptures were first discovered around the 1920ties, Wikipedia. According to historians, the Nok people at some point stayed in the now known Plateau state, particularly, Jos. 

Another Nok artefact was later found by a clerk in 1943, popular opinions suggest that he took it to scare animals away from his farm, until a British Administrative Officer named Bernard Faggi, who also was a student of archeology saw it and expressed his admiration for the art and took a guess of its worth.

The most popular or noticeable feature of Nok Culture is that they are naturalistic, detailed, well defined and carefully stylized. Most of the works found reveal the depiction of human heads with abundant jewelry, hairstyles and multiple postures, and this is the only evidence that is available to give us a mental picture of the kind of life the Nok people must have lived.

The peak point for the Nok Culture is the discovery of iron and its use, which they did by heating rock and melting iron. This discovery on its own must have contributed to their technological advancement and it further projects the level of sophistication they must have achieved with such power in all spheres of their daily life, which includes farming and even weaponry.

Heavy Looting of Nok Artefacts in 1970s

Since the 1970s, Nok terracotta figures have been heavily looted. Even larger-scale looting commenced in the Nok cultural area in 1994, and by 1995 two main local traders emerged.  In the 1970s, numerous Nok Artefacts were looted from Nigeria by both local and international scavengers, some were smuggled, while others were illegally purchased. This prompted the Nigerian government to add another acronym to the already available ones. The government named it National Commission for Museum and Monuments(NCMM), backing it with what’s known as Decree 77, which prevents illegal and unauthorized digging, buying and selling of national antiques.

Then came the French thief!

However, as at 2005, the commission recorded that 90% of these artefacts have been looted and over 1000copies have been illegally smuggled in and outside the country. If you’d like to know more about Nigerian or African history, kindly click on the subscribe button. In February 2013, Daily Trust reported that the Nigerian Ministry of Tourism, Culture, and National Orientation repossessed five Nok statuettes looted by a French thief in August 2010. The pieces had been seized by French customs agents and were repatriated following a Nigerian Government Directive. 

High sought after art

Today, the terracotta sculptures are very highly sought after on the international art market, and so artifacts continue to be dug up without documentation of the contexts in which they were buried. A lack of extensive archaeological study has also severely limited our understanding of the Nok cultures. As we explore more about Africa’s history, traditions, treasures, indigenours intelligence and belief system, we would like to invite you to join us explore. Subscribe to our newsletter for details and follow us on our social media channels. 



Start a business in 2021. Is it still possible?

Learn to start a business in 2021

2021 is  definitely a year that many of us were eager to enter simply because of the pandemic that overwhelmed 2020. With the global economic crisis and the irregular shutdown, work-life restrictions, one might become worried whether to start a business or not this year. What if there is one shutdown after the other?  Would I have enough customers? These are legitimate questions. In this blog, I want to show you the opportunities you will have in 2021 and how to take advantage of these opportunities. 

Focus on life’s essentials to start a business. 

Look at it this way, even in the pandemic, there were some businesses that still kept running. They just had to otherwise nothing will work, people will die even more and there will be kaos. It’s exactly in these sectors you should consider to start a business this year. These are vital businesses offering products and services that everyone must consume. 

Food and agricultural produce is a must. Water supply and sanitation is a must. Health care, shelter and education is a must. Grocery and clothing to an extent is a must. Entertainment became a must. Effective logistics as well became even more necessary. I can continue listing some sectors that somehow will continue despite any restrictions but for this purpose of this blog, let’s focus on these 3 essential sectors – food, health and education. 

Start a business in the food sector

Now let’s go beyond the traditional food business thinking. Within this industry you can focus on a different niche. From cultivation of agricultural produce to preparing the food for the customer. And in between there are so many services that can create a business. But let’s look into a low cost startup that is pandemic proof. Because people will eat and if they were to grow the home-office concepts, many would rather want healthy food delivered to their homes, maybe even bulk cooking, you can professionalise your offers. 

You can provide working class professionals with top notch healthy soups, stews, accompanying produce like rice, yam and deliver once or multiple times a week to their homes.  All you need to start this is your kitchen, some good delivery boxes, advertising and investment in the major food stuff. If you are smart, you actually create a platform where your customers can order and pay in advance, so you have the needed cash to source food stuff. 

Starting off in the health sector

Health is so essential to human existence that people are willing to consume health services that can support a healthier life for them. In Nigeria, there is a scarcity of doctors not to talk to therapists. Why not think of developing a platform where doctors, pharmacist can attend to clients online using video conferencing, telephone calls and such? It might sound way too big to do, but believe me, it is possible. 

Always start with a business strategy and plan out what you will require. When you do this, you will see that it is possible. You can earn from the consultations commission, you can begin to deliver the medications if you partner with a delivery company, you can also sell healthy supplements on your platform. 

Education sector is key!

Even without a shutdown, remember the continuous school strikes that happen? Students would need to learn. Teachers would need to find new ways to teach their students. Also the curriculums need to be updated. There are very many ways to start off here. One of the low cost alternatives is to develop a network of teachers and professors or tutors who you can dispatch to teach students through your platform. Many children from the upper middle class families focused on online teaching during lockdowns. On the other side, many platforms they used were foreign platforms. So what are you waiting for? You can start the next Nigerian/African platform. 

A quick twist for 2021

Because this is our first blog this year, I want to use this opportunity to remind you that “GRATITUDE” is key for our journey this year. If we want to look into all the bad and shocking experiences from 2020, then be rest assured 2020 had much to offer. From pandemic to recessions in many countries, to us losing Boseman Chadwick to cancer and George Floyd to police brutality in the US. Then #endsars peaceful protest disbanded by the Nigerian army in brutal violence causing loss of lives. The refugee camp on fire in Moria, Greece leaving 13000 without shelter.  Trust me, I can continue listing. However, if you read this post, then you are among those who made it to 2021. 

Stop surviving. Live life and start a business!

Let’s try to get from surviving to living our lives once more to the fullest. One from many secret tools I know that always work is practicing gratitude. No matter who you are, what you experienced and what your fears might be. When you find just one simple, yet significant experience to be grateful for, it seems the sun is shining down on you again. Very often I see that people complain about the funds to start their business, but there are ways to start a low capital business. Check my blog on how to start a low capital business to enlighten yourself. And if you are still looking for more ideas, you sure should read our blog on 12 online businesses students can start now in Nigeria. 

I hope you liked this blog opening our year. To stay connected, remember to subscribe to our newsletter. For quick content, watch some of our youtube videos on our Tv page. Follow me on our social media handles. I wish you a strong, prosperous and fulfilling year. 



Bank Account Reported Frozen – #EndSARS Campaigner

Anti-Police Brutality #EndSARS

Estimated reading time: 3 minutes

The accounts of 20 alleged #EndSARS promoters have been frozen by the Federal High Court in Abuja. In the ruling delivered by Justice Ahmed Mohammed, defendants in the suit marked FHC/ABJ/CS/1384/2020 include, Bolatito Oduala, Chima Ibebunjoh, Mary Kpengwa, Ebere Idibie, Gatefield Nigeria Limited, Mosopefoluwa Odeseye, Akintomide Yusuf, Uhuo Promise, Saadat Bibi, Bassey Israel, Wisdom Obi, Nicholas Osazele, Umoh Ekanem, Babatunde Segun, Mulu Teghenan, Mary Oshifowora, Winifred Jacob, Victor Solomon, Idunu Williams and Adegoke Emmanuel. The rulings order that their accounts be frozen for 90 days (November 4, 2020 – January 20, 2021), with the possibility of renewal if CBN requests it, to allow its investigating committee to complete its thorough probe*.

Anti-Police Brutality Campaigners flagged Terrorists by CBN

According to a news article in the Punch Newspaper, one of the alleged #EndSARS campaigners, Saadat Bibi, claimed that her Access Bank account was frozen on the Central Bank of Nigeria’s instruction due to a donation of N30,000 deposited in her account to organise the campaign against police brutality and buy food for protesters. Meanwhile, other participants of the anti-police brutality campaign have expressed their displeasure with the Nigeria Immigration Service’s purported confiscation of their travel permits to prevent them from leaving the country.

These defendants, on the other hand, had filed an application to have their accounts unfrozen. In response to their application, the CBN governor, through his legal representative, Mr Michael Aondoakaa (SAN), a former Attorney-General of the Federation, opposed it. He claims that the order freezing their accounts was properly obtained on the basis of the CBN’s suspicion of the accused 20 individuals’ accounts being linked to terrorism financing, necessitating investigation.

Due to their participation in the #EndSARS protest, these individuals’ accounts were blocked for three months. A court in Abuja, however, has ordered the Central Bank to unfreeze the accounts of the 20 people. Recall that their accounts were frozen on November 4, 2020, after the CBN’s governor received a court order to do so due to concerns of money laundering and terrorism funding.

CBN Politicking Than Attending to its Fundamental Task.

The Nigerian bank regulator could not produce any proof to corroborate the charges, according to the legal representation for the 20 persons, Femi Falana (SAN), and the petition was dismissed by Justice Mohammed more than three months after the accounts were frozen. “We informed the court that the 90-day order expired on the 4th of February, and since there was no renewal of the order, that should be the end of the case,” Femi Falana stated in an interview with CNN. “The court agreed with us; made an order for defreezing of the accounts and struck out the case based on the application of the counsel to the Central Bank,” he stated later in the interview.

As a result of a recent event, it has come to light that the CBN governor is involved in party politics and is an associate of the All Progressives Congress. If wishes were horses, I’d ride one to wish that the CBN never again gets involved in things that are clearly political. This abstention from such political affairs is supposed to provide them plenty of time to focus on their principal tasks. It’s even more upsetting that these young Nigerians had to deal with political leaders’ malevolent roping from such a young age.

Sign up for our newsletter here for more. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 





3 Business Ideas To Start With 100K Or Less

Business ideas to start with 100k

Oh you have just graduated, waoh! Congratulations. You even finished with a first class grade. Sweet! Getting a job shouldn’t be difficult for sure. However, keep reading as I share these 3 business ideas to start with 100k or less.

First job interview, they told you they would get back to you. Okay, unto the next one, Ahhh Ahhh!! They are still saying they would get back to you. Now you have become a regular attendee with a special certificate in JobHuntology. Nigeria is on a daily basis upgrading its method to frustrate your dream.

Here are 3 Businesses to start with 100k.

‘Omooooooo times ten thousand million’ is now your matching song.

You have nearly given up or already have. What if I told you that there are business ideas you can start with 100k. If you are like me, you might even spend nothing or less than that, and I’m not speaking aspire to perspire to maguire and not to expire gibberish here. I am talking about real life hacks. I’m sure you are eager to know already. “Calmmmm down” I have got you.

  1. Nylon and PaperBags Branding
  2. Car Dealership
  3. Retailing second-hand clothes

Nylon and PaperBags Branding. 

Do you know that you don’t even need money to start this business, to start this business, all you need is to collaborate with a local printer, who has a knowledge of screen printing. You’d negotiate with him/her the particular amount that would favour both of you, after which you could then conclude how much you want to be selling your own nylon. You must also equip yourself with the basic knowledge of graphic design or you could always pay a third-party to do it for you.

As I have said earlier, you don’t need money to start this business, all you need is the gut to market yourself to people. The cheat is, this business is usually done with customer’s deposit, so you won’t even be spending your money.

But with 100k OMG! You would be flying and the journey would be faster. The money would ease your marketing effort, you’d be able to run online ads to float your product to potential customers. 100k would also afford you the opportunity to procure materials in bulk, which will reduce your cost of production, thereby increasing your profit. Do you need an office space/shop? oh no! maybe later.

See marketing differently so that you do not waste your money. Know who you will market to first so that you actually know what marketing ideas you will use. 

Car Dealership

You must have seen some of your friends uploading car pictures on their whatsapp status or instagram page. I am sure you are familiar with the following phrases: ‘Serious Buyers Only’ ‘DM for Price’ Anytime you see this, I am sure you’re always wondering where some of these peeps got money to be selling cars, or you even feel, ohhhhhhh these guys are stinkingly rich, because you feel that only rich people sell cars. My friend, come off it!

What if I told you that these peeps spent less than 100k to start this business, and all they spent on are Social Media ads, Business Cards and internet data. You’re shocked or thinking that how is that even possible. This is like one of the easiest out of the 3business ideas you can start with 100k. Okay let me break it down and show you how it is even possible.

What your peeps did was to network with a registered seller, negotiate a cut/percentage for sales coming from them. This percentage sometimes could be as high as 10%, and we are talking about cars here! you know how much 10% could be. For instance, let’s say a car was sold for 2million naira, that means you would be getting a whooping N200,000. Just like that, and how much did you spend, maybe N1000 on data subscription to regularly update your page and generate leads. Oh and an initial investment in social media ads and business cards, of which money you’d make back in a jiffy. Remember though that only uploading to whatsapp might not seal the deal alone. Buyers would want to see the car, so be ready to showcase it. Also take your own good picture for WhatsApp because often dealers will let multiple people like you market.  

Second hand clothes

Okay let me remind you of the basic human needs in case you have forgotten; food, clothing, and shelter. Need oooo! Not even ‘want’. That’s to tell you that humans would always need clothes. What then do you do with this knowledge?

Do you know that for as low as 100k, you can start a Second hand clothes sales business. Here is how to go about it. 

Take your 100k for the business, remove a token for Mannequin for product display, a token for white material to create a white backdrop, if you don’t already have one. Take a good percentage out of this cash to a popular market in Lagos, popularly known as ‘Katangoa’ a.k.a ‘Super’. This market is the republic of second hand clothes. For your first attempt, please don’t carry ‘bail’ as it’s popularly known. Rather select the clothes you can see will sell fast. Subsequently, you could then progress to carrying bail, after you must have understood the business and equipped yourself with the Street-OT for ‘Okirika’

The interesting thing is right from your facebook.com page or whatsapp, you can start promoting your products, and did I tell you, this business has up to 200% profit capacity depending on your ability to hassle and sell. 

Now, if you are excited about this, check out my earlier blog 12 online business for students in Nigeria and if you would like more contents like this, kindly click on the subscribe button at joadre.com

Education resource center – Be a JoadreTV Creator!

education resource center

The consequential shutdown of the pandemic has taught us one major lesson – we have to create up-to-date structures that allow us to give people the best opportunities. This is why we launched our new project with JoadreTV which is an education resource center. Joadre TV, to be officially launched in January 2021, offers young adults access to learn useful skills to build a business and life that they love. Often school forgets to actually teach us what we would need out there in the real world. 

Notwithstanding the inefficiency of our educational structure in Nigeria, we know that there are thousands of dedicated teachers, mentors, professors, motivational coaches, instructors, thematic influencers, entrepreneurs, lecturers and educators out there ready to share with a community of students. We encourage you all to partner with us to become a Joadre creator. In this blog, I want to share the basic information you need to know to become a JoadreTv creator. My team and I want to take this content, wisdom, knowledge, make it exciting, package it to be consumable and offer it to a large audience, because with education, we can awaken the consciousness of our generation.

Learning in Nigeria can be fun with our education resource center

A JoadreTV creator works with our team to design extraordinary tutorials and training content, packaged in a sophisticated streaming style to give our subscribers an interesting experience. Learning must not be boring and hell yes, it can be entertaining. On our platform, subscribers enjoy your content at their own pace and tailored to their current area of interest or need. Our tutorials are specifically designed to promote entrepreneurship engagements of our target subscribers. Entrepreneurship starts with a mindset, continues through personal development and consistent development of the actual technical skills required for the sector. 

Make a difference and enjoy the rewards

Every content we publish gives you revenues as we pay you off for the content we approve. But that’s not the most exciting part. People from all over Africa can tap into the knowledge you share on our education resource center. You expand your student base to online students who might never have the opportunity to take your class or learn directly from you. You concretely help newbies build the life they desire. 

If you want to become a JoadreTv creator, send us your expose using our contact form. Please include “JoadreTV content suggestion” as a subject. An expose captures the essence of your content, so kindly use the text message section to tell us about you and what the content is about including why people should learn it. It should be short and precise. Based on what we read, we will contact you. After we give you a deal to create content, you can begin. 

We look forward to working together. Remember to follow us on Instagram, Facebook and Youtube. Subscribe to our newsletter for updates. If you want to know more about online business opportunities or online jobs, you can also read our blog on 12 online business ideas for students.



Beauty | An Inevitable Asset For Entrepreneurs

the inner beauty beyond the eye with itohan Adesina

Some say beauty is in the eyes of the beholder. Meaning anyone seeing a thing can judge it beautiful or not! Isn’t that interesting? Judging by the Oxford dictionary which defines beauty as “a combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight” or even by Wikipedia which says just the same as Oxford, it seems almost not possible to attain that standard. As the first question then is, who sets the standards?

Clock tick and it fades!

However, one thing that is common here is that the eye (sight) is a factor where beauty is concerned. But this is the outer beauty. As the biological clock of a man or woman ticks, the outer beauty fades away. I have good news! There is another dimension to beauty and yes, you must have heard this a million times. sorry I inevitably have to repeat it because it is so powerful – The inner beauty of you. 

The beauty that goes beyond the eye.

The inner beauty. It is about having a beautiful mind, heart and pretty soul. Inner beauty comprises of your mentality, physical power and spiritual strength. Mentality in deed is key as it affects your physical power and spiritual strength. All interconnected. There are many ways to look at inner beauty from how a person thinks (mindset or mentality) and the state of health of a person to the quality of soul of that person. I know it sounds wired to even attempt to define the quality of a persons soul. 

These are just a few qualities your inner beauty could have.
  • Kindness: having or showing a friendly, generous, and considerate nature
  • Gentleness: the quality of being kind, tender, or mild-mannered.
  • Modesty: the quality or state of being unassuming in the estimation of one’s abilities.
  • Purity: freedom from adulteration or contamination. Especially when talking about the heart.
  • Generosity: the quality of being kind and generous.
  • Humility: the quality of having a modest or low view of one’s importance.
  • Honesty: the quality of being honest i.e free of deceit; truthful and sincere.
  • Confidence: a feeling of self-assurance arising from an appreciation of one’s own abilities or qualities.

The inner beauty has a great impact on the outer beauty. The way a person thinks reflects on the outside through character. A person filled with positivity towards life would definitely have that outward glow. But as an entrepreneur, working to develop your inner beauty is crucial to the success of your ventures. Why? read the qualities around the inner beauty and then tell me if applying these to your customer service, to your team building to your partnership network would not attract more revenues.

How inner beauty can earn you more revenues.

When you bounce confidently into that meeting, you are sure to get what you want. Particularly a person who is self confident has an aura of positivity amplifying whatever the outward appearance is.  If you show modesty and kindness towards your employees, you are sure to keep them inspired. Say you handle the delicate conversations with your customers with gentleness and humility, you are sure to have a higher retention rate. Honesty will make your partner always entrust their deals with you. So you see, I am not only encouraging you now to begin this self work but also to know that it will pay off, even in cash. I would encourage you to enrol for this free master class “DEBUNK” where you can begin to work on some of these qualities.

The state of health of a person is also a factor that affects one’s beauty from the inside out. A healthy person glows! So true beauty is having the inner and outer beauty. It is advisable to spend more resources in grooming one’s inner beauty because this is what can stand the test of time. As a business analyst I have seen way too much people invest in the outwards, though important, but I encourage you now to invest just as much in that inwards beauty of yours. Hope you liked this article? If you did please keep sharing so that we can impact more lives together.

And do not forget to follow us on instagram, Facebook, YouTube and also subscribe to my vlog playlist – Fix My Biz With IT.



3 Low Capital Business Ideas for Nigeria | New Potential

Low capital business ideas with less than 100k in Nigeria

In this blog I want to introduce you to 3 top pandemic proof low capital business ideas you can start now. I will list the 3 business opportunities and then explain briefly. A full follow-through on how to start these low capital business ideas is coming soon on our business media platform here as webinars, in our eBiz journal and as online courses. We would also be looking into mentoring a very few start-ups and investing money into their ideas as we progress with this business journey together. 

Potential opportunities from the pandemic lessons

Seriously we can choose to only see this global health crisis and pandemic shutdown as a threat. Or we can begin to think of how to become more innovative towards our own African future. With or without a pandemic, Nigeria must begin to take seriously improving citizens access to health services, education and to better logistics. Small businesses are in a great position right now to leverage on this. 

Why are low capital business ideas needed now?

Look at the #endsars protest that started in October in Nigeria. It is not only police brutality that motivated the protest, but also the hard reality many face today in the  country. So many people have great ambitions but do not see any opportunity or chance to achieve them. There are also others whose ambition it is to become successful but actually do not know how or in what. It is not their fault. 

If you live in an environment where innovation, especially digital innovation is at its minimum, meaning just social media consumption, what innovative solutions can you expect? Almost none! I know personally that these enthusiastic entrepreneurs like yourself want change and you can start to create this change by taking action. That is why we should look into these 3 low capital business ideas and maybe your next step of action for a better Nigeria will be born. 

3 low capital business ideas. 

  • Digital healthcare
  • Elogistics
  • Digital learning

You might have already heard of these 3 business opportunities but I bet that you still have a very very large market in Nigeria. A large market in the sense that people will remain restricted in accessing health care. Imagine Nigeria’s physician-to-patient ratio is 4 doctors per 10,000 patients and patients often wait hours to be seen. Imagine the structure of the educational system. Let me not even talk about the standard of public education. Imagine the poor road infrastructure, dense population in cities or almost no access to some remote areas. People will need good delivery. You see, there is a large customer base waiting to be served. The question is always how do you want to start? I alway recommend building a niche and making your business offer affordable. Now let’s look at these ideas briefly. 

Digital health low capital business Ideas

Digital health care is basically offering health services using digital technology. Your offers can range from counselling sessions, diagnostic sessions, prescription sessions, referral sessions or actually delivering digital products to monitor health performances of the client. Talk multiple income streams. You can have clients book sessions and also connect to eLogistics to deliver the medications. You can have service care personnel extend your online service to house visits. The possibilities are endless and yes, there is space for thousands of services around Africa. Guess what? You create jobs. Kudos!

eLogistic low capital business ideas

eLogistic is when you make goods delivery for a customer. Either you decide to target business clients (What we call B2B) or end consumers (Referred popularly to as B2C)  in the mass market. There are even very specialised deliveries where you can integrate a network of existing bike riders, taxi drivers, transport companies, call shops for pick up and so on. You already have diverse services coming up in Nigeria but there is space for more. When the market gets competitive, the services get better. Only those businesses that actually care for the customer will survive. Stay with  me on Joadre, subscribe to my ebiz to continually learn how to stay competitive with your business ventures. 

Digital low capital learning business ideas. 

This is my favorite as I love teaching and learning. That’s exactly what we are doing right now as you read this blog. Yes, you might wonder how I will earn if this blog is for free. There are many ways to monetize your elearning business idea. You can go for a traditional approach to sell your study programs or you can be more flexible with content like I am. My first goal is to make sure that you achieve your business goal and start making money. Then you will have enough to pay me in the future for specialised services. 

Look at our educational system, there is extreme need for new low capital business ideas. The curriculum is backdated. You can partner with higher standards schools to create a curriculum for traditional topics like mathematics or you can offer extra curricular work for students to become more innovative. There is a strong base of the rising middle class in Nigeria earning about 40K to 150K monthly that can pay. Your clients must not have internet data to stream. There are ways to publish your digital content offline too, remember a USB has never been this cheap before, like this 4GB Flash from Amazon which is as low as 1500 Naira and you can get cheaper in quantity from Asia. 

What if your problem is lack of the needed skills?

That’s why life is a learning journey. I studied polymer technology but now I own a digital business media. You can learn the basics and essentials actually for free. A great strategy is to look for partners that complement your abilities. Don’t wait. If you start your digital business today, come back to thank me in 5 years as Africa becomes more digital savvy. I want to help you launch and grow your idea, so make sure to subscribe to all my teaching outlets on YouTube, Instagram, Facebook, my Newsletter especially because you get all the infos when they are out. 

The webinar that will change the game for you. 

  • Topic: How To Launch A Low Capital Business // Digital Business
  • Date: December 11th 2020
  • Time: 10am Nigerian time
  • Place: On Joadre zoom Webinar (click to register)
  • Maximum participants: 100 (First come, first serve). We will send you an email reminder some hours before the live webinar begins.

I will host a zoom webinar about how to launch a low capital business idea in the digital space in december. This webinar is especially for those with  very low digital skills as I will share tools, platforms and free stuff you can use to start. The webinar is for free for those attending live and is scheduled for December 11th at 10am Nigerian time. Save the date to attend for free! It would be about 1 hour, you can ask questions directly and I can interact with you as well. Keep coming to Joadre platform as we are working on some new online shows where we will invite business experts to share tips and strategies for you. 

I hope you really liked this article. Hey, let’s be generous here. Share this article with your social network. Maybe you might inspire someone thinking just like you to partner up to start. Share asking your network if they want to venture into the digital space with low capital business ideas. 



Fear of failure? This is how to stay courageous!

How to fight your fear of failure

We are often overshadowed by the fear of failure, especially  when we want to start something that really matters to us. A great sign to know that it is the fear of failure rising up within you, is when you begin to think about how it might NOT work. How you might make “unforgivable” mistakes. You actually consider the thought of what people will think about you, maybe they will think that you are foolish. Then your stomach has those ugly butterflies stirring fear inside. 

How to conquer the fear of failure!

Maybe you have to learn more. Yes, it is ok if you do not have all the answers when you start. You do not have all it takes right at the beginning. But soon you will know, if you take the next logical step to start. That is the secret. Doing the next logical thing or set of actions.

In every area of our lives, we are confronted with fear. In fact, fear makes us humans. Nobody teaches you to cope and deal with your fears. Neither does anyone tell you that that could be your greatest tool for action. Fear. Yes, I said it. When you feel those ugly butterflies in your st