We receive so many questions about what to do to improve business growth. But bear in mind that no two businesses have the same conditions (type of Business, business environment, economy, the psychology of the entrepreneur himself, etc.). As such, giving one fixer for all businesses is almost impossible. But here are a few things we suggest you start right away.
What does Business growth mean to you?
For many, this is a stage where a business reaches the point of expansion and seeks additional options to generate more profit. You have to define what this means to you. Is it having more clients or expanding your product base? Is it solely generating more cash? Remember, more cash doe snot mean more profits! Before we delve further, take some time to understand these 5 types of business growth.
Types of business growth
Organic Business Growth: This is the most basic type of business growth and a more effective way of growing your Business.
Strategic Business Growth: Strategic business growth focuses on the long-term growth of a business. Businesses that stay focused to their goals of strategic growth are ones that have reached a peak of the organic business growth stage and are forced to find an additional market.
Partnership/Merger/Acquisition: For some businesses, merging or establishing an alliance with other companies is beneficial. This is also considered the riskiest business growth strategy but with more potential for success.
Internal business growth: This strategy uses currently available resources and determines how they can be used better rather than looking outward to production.
Rapid Business Growth: Rapid business growth is usually adopted when growth is needed quickly. During this period, the production levels, customers or even staff increase rapidly, leading to certain risks and challenges.
Our Five Key Strategies To Grow Your Business
- Know who your ideal customer is.
- Identify what sets you apart from your competition.
- Understand your key performance indicators.
- Have a firm grasp of your business financials.
- Invest in the right talent.
Know who your ideal customer is.
Before you start your Business, you need to divide a target market into subsets of consumers, businesses, or countries that have or are perceived to have everyday needs, interests, and priorities. You can then design and implement strategies that target each of these elements. This gives the sales team added clarity and focus. You have to understand their needs and wants and offer a solution that is a perfect fit. Doing this will help you quickly establish your Business as a viable solution.
Identify what sets you apart from your competition.
It’s important to understand your competition inside and out, figure out what specifically sets you apart or what you can do to stand out, find your and then use that as an advantage for growth opportunities.
Understand your key performance indicators.
To grow, you need to know what is working and what isn’t. Every Business should have key performance indicators, and if you don’t track, measure and optimize these numbers, you have no idea what to scale in order to achieve that desirable growth.
Have a firm grasp of your business financials.
If you don’t know your numbers, your business growth could be cut short unexpectedly. You have to be able to account for every penny that comes in and goes out. Things like bootstrapping as much as possible and being very frugal regarding expenses will help you grow faster.
Invest in the right talent.
A company is only as good as the team behind it. Your team is directly responsible for your success, and the sooner entrepreneurs understand this, the sooner they prioritize creating the best possible organizational team. In the early stages of a new business, offering huge salaries, bonuses, and perks may be difficult, but that doesn’t mean you can’t attract the best talent. Creating a company culture with a clear vision and mission will help you attract team members who want to join the journey.
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We created our one-stop digital incubator app to bridge knowledge and service discrepancies for African students and Savvy entrepreneurs looking to start a business. Get the app (Android version) here. For IOS users, a web app is available here at https://tribe.joadre.com. Sign up for our newsletter here to get consistent resources via email. If you want to contact us, use our contact form or consult us through the app.
Thank you for reading to the end.
Cheers
Joadre
