Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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How O’eclat, Nigerian fashion brand is out to enrich lives.

Gbemmy Johnson is the brain behind the African rising handbag brand O’eclat. When Gbemmy started her brand in 2010, she worked with two young artisans. They had skills but had no space to exercise their...

Do we need African fashion week in European capitals?

The name “Fashion week” is a brand of its own. When you hear it, you are all excited to rock those statement fashion pieces you convinced yourself that you would wear every day but ended...

ONLY authentic African made, please.

Africa is so sexy, that even European and Asian companies get their all white team to design hyper colorful prints in Manchester,  Holland, in Asia and produce them there and then sell it to the world as African prints.

African batik Crash course.

On our platform, there are many products that are manufactured out of African batik, making customers ask us repeatedly what Batik is. Batik is an ancient but still modern form of dying textiles. Here is...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

More Than Ever, 45 Million People Are enslaved! Modern slavery

But for who do they have to work for?. Who are they salves to?. Who do they produce for or render services to?. Apart from the person or network directly profiting from their work by...

Your clothes can prevent trafficking. My TEDx Talk

Oh yes, I felt moved and empowered by the multiple feedback in black and white, in a glass with my name on it. These positive feedback affirmed my vision to restructure global cash-flow in the retail of consumer goods, to increase the income margin for people actually making our goods.

If you can not share knowlegde then start with a smile!

Sharing is caring, is that not what they say. Learn how to share your knowledge and let others rise with you.

Dreams Drown In The Mediterranean – migration.

Here is a story of a Nigerian man who migrated to Lybia years ago but got stuck in the war zone. “I couldn’t go back to Nigeria – the way south was blocked – so I met some people in Tripoli who said they knew how to get to Italy.

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Fear of failure? This is how to stay courageous!

Does the fear of failure hold you from your true potential? I have gone through that road and here is what I did!

How information changed my life!

Awareness raising is important as it gives you a choice. I migrated to Austria about 17 years ago. If you have read my autobiography book...

Press Release – Joadre Drops Its Debut Industry Report: FOCUS

An exploration of Nigeria's Fuel Subsidy and Inflation Issues FOCUS, Joadre's newest and first industrial study, examines Nigeria's fuel subsidies and inflation. It analyses and...

First-hand experience with insecurity and its effect on health. Pt. 1

How I dealt with my first-hand experience with insecurity in Nigeria. What is its effect on physical and mental health?

Find out if your business idea is good for you

After you have analysed all ideas based on the strengths you have or willing to acquire and the weaknesses as well. Then you weigh the opportunities and threats, you can confidently rank your business ideas accordingly.