Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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Nigerians protest police brutality is far more than SARs!

It’s been days since the protest has been happening on the streets as Nigerians protest police brutality. The Nigerian police disenforced SARs unit judges a person's genuity by their appearance. Where are the social media friends who activated their voices on social media a couple of months ago after the incidence in America?

How to start a low capital business with social impact.

Or you can release a collection by creating varieties of pictures - editorial, advert, graphics, product pictures, and then post them on your website and different social media platforms. Then you can go further to write a well crafted blog on the collection where you talk about the making process, the quality, how to use the fabric, the style, who it is for, what makes it special etc

3 tips to create successful Awareness raising //The summary session.

If you want to create impact through raising awareness, make sure you consider these 3 things first. Learn from my first-hand experience.

How information changed my life!

Awareness raising is important as it gives you a choice. I migrated to Austria about 17 years ago. If you have read my autobiography book - Die Wassergöttin, you definitely know my story so I would...

Wealth combination? Consciousness and exposure.

 Depending on the news channel, it could all be drama, tragedy or a disaster, especially CoVid, that is the news! But believe me, life is still beautiful. However, there are still many social issues disturbing...

Does enlightenment have an impact?

There are hundreds of organisations out there trying to engage target groups and inform them about different dangers. Excellent but with what is the approach? I have seen too often that these “preachers”, myself included, often come as experts with our fully baked solutions into the space, motivated to “help” the affected.

Work yourself out of your comfort zone.

Learn to use the power of visualisation to get yourself out of your comfort zone, because that is where great things happen. Where focus goes, energy and action follows. The things you might seem not to be able to do, becomes doable. This is how!

How hair scrunchies can change the world

As the corona virus started, I actually panicked because it was barely 6 months after we restructured the Joadre fashion project to make it become independent of our Austrian company. We finished our intensive 3...

Sexual Abuse in Nigeria: The Uwaila Vera Omozuwa story

Two rumours about possible backstory behind her death have begun to circulate ...stupidity of patriarchy justification

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How my health drama led to work life balance

I have barely no time to eat well, no time to move my body as I often sit before a laptop or the computer. Even getting to bed early with my spouse became a challenge. My lifestyle resulted in several illnesses and the doctor was like – Well you start with these drugs! Hell no, I thought! I knew that this lifestyle had to stop immediately!

Basic Education For Entrepreneurs. 7 Must Haves

Master these 7 core aspects to flourish as an entrepreneur. These are basic education that will change the game for you.

Do we need African fashion week in European capitals?

The name “Fashion week” is a brand of its own. When you hear it, you are all excited to rock those statement fashion pieces...

5 Top Techniques To Brainstorm Great Business Ideas 

Use these 5 techniques to brainstorm great ideas to start a business with. There are at least 10 more ways to find the right idea.

Citizen Journalism? First To Break The News Syndrome – Fake News

Can citizen journalists serve as watchdog of both the government, big-business and mainstream media? Traditional gatekeepers are gone!