I am writing this blog because I get this question so often in my guest chat on this platform. Yesterday, another blog reader chatted us up saying that he has a printing service business where he sources for printing jobs and then goes to different stores to print it. But he doesn’t have enough clients and wants to know how to get more clients. If you have started a side or main business, here is how to get clients for your business.
There are basically multiple strategies to follow. Either you use online, offline or boths. I recommend you use both. The first thing you want to do is to make sure your offer, be it product and/or service is presented well, so that when you make efforts to get clients they will work.
How to get clients for your business using social media.
Today, you have millions of social media users who come regularly everyday to either entertain themselves, stay updated or look for specific information ons social media. There is traffic on many social media platforms. How can you profit from this existing traffic? The fastest but also most expensive and risky way is to create a promotion campaign and pay for advertising to push your offer in front of the clients. That’s actually how these platforms get their money.
So if you have the money, knowledge or skills, you can venture into this. I say it is expensive because, before you know it social media advertising can eat up your money. I say it is risky because you might end up not targeting the right client if you don’t know how to do this. But get experts to do this kind of social media promotion for you if you can afford them. They can help you target the exact client.
But this also depends on you. Do you actually know who your exact client is? So there is homework to be done before you invest any cash in digital marketing. Define who the client is that you want to reach. If everyone is your client, no one is your client and you will waste your money and time on social media advertising.
How to get clients using social media at no cost.
Here is also another way to get clients using social media that doesn’t cost you a dime, just your time. If you do not have the cash to pay for adverts, which I actually do not recommend for newcomers, invest time to create good social media profiles, engagement and response. What do I mean here? Your profile is what people will see. So if the profile picture, description and name is very poor, people will not stop by to see what you have to offer. I always recommend business owners to be on Linkedin as it is a really good platform to get business clients. After you have your profile set up properly, you can now develop content with value that you post consistently.
Posting irregularly, will bring you nothing. Posting terrible content will bring you no results. I actually have a YouTube video and blog on how to get more sales online. Read and watch to learn more. When you say you posted and no one is buying, the issue lies with you. Either nobody wants your product or content or the content is in itself very bad. Work on your content creating skills and begin to give value. If you offer a product or service, you can post content around that product or service.
3 examples of content you can post on social media;
- How to content – how to use that product.
- Comparison content – comparing the product with similar in the market.
- About content – telling the audience the features of the product and/or service.
Now let’s go offline.
To attract customers or jobs for your business, you have to learn how to build a network . A strategic network of potential clients or those that can refer you to clients. Building a network is easy when you are ready to do the work. This means you will have to attend events where the potential clients will be. That is not all. Building a network means building a relationship. Simply meeting people and pitching your product or offer might not work on a long term. You should think about giving them value. Providing value in the form of you sharing knowledge, assisting with information, recommendations, samples etc. These are valuable ways that are very effective to get clients.
Are you leveraging on your existing clients?
We often embark to look for new clients when we can build better relationships with the old clients. Do you know that old clients can send back customers to you? Do you know that old clients might purchase again if the service you offered previously was very good. Maybe all they need is a new offer, a discount or an incentive to encourage repurchase by existing clients. Check your customer care concept. What incentives do you have to get a referral or repurchase from existing clients?
Coming back to online.
Get your business offer on Google maps. People look for information online today. So if you have registered your service on google maps for example, your offer will come up if someone close to that location searches for such on search engines. This is actually the first thing you should do after reading this blog. Which means you have to actually present your product or service with a business name, address, contact details and some pictures.
3 key takeaway from this blog
- Leverage social media platforms to get more clients.
- Give value and build a network.
- Invest in initiatives to make existing clients bring you new clients.
So that was a quick strategy on how to get clients for your business. I will continue to push out new strategies that work. Make sure to stay connected.
Hey, thank you so much for stopping by and reading through to the end. I really appreciate it, because it takes so much to put this together. Hope you liked it. If you did, remember to share this blog on social media. Yes, more free training and videos on this topic will be out this month on YouTube. Not to miss out, subscribe and turn on the notification on Youtube. It would be nice if you follow me on instagram as I share daily strategies and personal fun stuff. I am on facebook as well but to get it all in one place, subscribe to my free newsletter. Drop your comments, questions, feedback beneath using the comment section and I will be happy to answer your questions in my next video or blog.
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