Joadre

I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.

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Stay focused to your goals

The information we consume, generates a perception in our minds. Very often we lose control over ourthoughts. Our minds begin to  ponder on things that would not bring us any value. If we dwell on...

Ordering directly from the makers. The impact!

If you have been following our work since we founded our organisation EXIT in 2006, you will know that our sole vision is to prevent disadvantaged Africans from falling victims of human trafficking. That is...

Find your power and the secret to success

I am not going to list out a step or guide as the secret to success. No, I would rather want you to understand how to develop a lifestyle that would bring you lasting success,...

What if Africans are half the world’s population?

As an entrepreneur, your first duty is to care about what happens outside your world. Observing the view from a foreign perspective is an essential action that allows you even come up with business ideas...

21 billion shoes made and yet people are poor.

Who actually feels more comfortable in heels than barefoot? Gone are the days where shoes were worn just for functionality. Shoes are fashion. They tell you a story about the wearer.  With so much technological...

Before you start a business idea, do this!

If you live in places like Lagos, Nigeria or some mega city with a very dense population, there is so much going on. Both positive and negative. There are challenges that you see and wonder...

How to raise funds for your project, Pt 1

If you intend to start any business or a project, there is almost no way around having money, right?.  But how do you raise the money you need? When you do not have a water proof...

Its our right to demand equality!

Women should earn less because they are less intelligent? Weaker? Dumb? I guess Korwin-Mikke never heard of Valentina Tereshkova who visited space while he was still struggling to understand his masculine privileges or neither has he heard of  Liala...

5 businesses to start with less than 100K in Nigeria. Plan for it!

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. click to read more.

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Design Your Mood To Increase Productivity

Design your workspace to transform your mood to inspirational. Increase your productivity as an entrepreneur. Know thyself!

Want To Develop Your Business Ideas? Use The Joadre 6 key approach.

Learn how to develop your business ideas using our signature 6-key method - from crafting the right concept to finance and launch.

Interview With Obianuju Iloanya | Film Voices Uprising

Obinuju Iloanya tells the story of Chijoke, who was arrested by the police unit SARS in 2012 and never found. Film Voices Uprising

Plan to travel out? Take care!

I recently met people who were so keen about travelling out of the country because of one reason or the other. You might think...

Everyday Self care Practices For Better Entrepreneurship

Practice these simple self care practices daily to improve your life. Ancient African traditions carved out several practices for self care.