Joadre Editorial team is an international mix of experts in the field of human rights, entrepreneurship and global politics. We are passionate to educate and create equity for Africans and the Africa continent.
The issue here is the message that is now prevalent in society about lighter skin being a better option and appearance. There are countless studies that have shown this perception to be in strong existence. Therefore the lifestyle of bleaching strengthens the perception in itself. And please save that argument that white people tan. Yes, many do, but must that be our measurement standards?
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