I am Joana, a Nigerian-born Austrian-based entrepreneur and activist. Founded Joadre in 2012 and continue to develop content to engage and empower African SMEs.
Imagine you had a very clear idea or picture of who you want to be in 10 years, but when you look at where you are now, you are overwhelmed about the possibility that you will become that person. Being overwhelmed might come from your not being able to see a clear route that would take you to become that person in 10 years.
There is so much opportunities and prospects in Africa. I know this from my experience, my projects. Yes, the environment could be super challenging, but that’s even more reason to start developing your ideas now into a business to solve these problems. Remember that a problem is always the driver of a great business case. I shed more light on this topic in my business program.
Why you should never put DM for price on product, it leaves an opening for your customers to consider competitors.
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