Home Blog

5 businesses to start with less than 100K in Nigeria. Plan for it!


What business to start? This is a hot question! Very Often we are not satisfied with our 9 to 5 jobs because we know that we have more potential and probably the job environment will not allow us develop and grow this potential. And maybe the salary we earn is not actually sufficient to cover our expenses. Or you might be craving for new challenges and you know deep down in your heart that you want to achieve greater things. These might be some reasons why you will begin to search for business ideas to start with less capital or very little financial capital in Nigeria or wherever you live.  I get you!

You will find out profitable business ideas you can start with less than capital. We will go through some of the major things you need in place to start from skills, free tools to how we can support your business.

You can ask specific questions which my team and I are happy to give answers to.Only those attending live here on our zoom channel can ask questions directly to us. We have a maximum of 100 FREE seats. We will send you a reminder to attend a couple of hours before, so you do not miss out. Register here now to secure a free seat at the webinar >

Here are 10 business ideas to consider when looking for a business to start with little capital. We will release concrete courses and tutorials on how to start with these ideas.
  1. Soap making business.
  2. Food stuff delivery service business.
  3. Affiliate marketing or direct sales business.
  4. Perfume production business.
  5. Fashion production business.
  6. Fashion retail business.
  7. Digital content creation business.
  8. Marmalade production business.
  9. Jewellery production business.
  10. Portable furniture retail business.

You can find more ideas here as well in my blog on 10 lucrative business ideas in Nigeria.

Here are 35 Business ideas you will love and you can start with very low capital.

I release new blog every week about starting, building and growing your business in Africa. If you want to keep updated and get new ideas as well as our support, then I suggest you subscribe to our business blog for Africa beneath. The issue about having little financial resources to start an idea is a very prominent topic. But I must tell you that, very often you do not need so much money to start off with your idea, if you take the time to actually plan how to start.

Good, so let’s dive into 5 of these business ideas.
Soap making
great business ideas
Soap business to start with less than 100K Naira

I am not talking about some kind of no-fragrance soap. I am talking about luxury soap with a yummy appearance – just that you cannot eat it:-). The equipments, work tools and materials for making a soap are not so expensive. The first thing you will need to do here is to educate yourself further about soap making, create a business plan and decide what which niche you want to serve.

In soap making, you can strictly decide to serve cooperate clients like hotels and restaurants or you develop a retail brand of soap you sell strictly to smaller retailers. You can decide to go into direct to customer selling which is very time intensive.I always advice my students to choose between focusing on production or focusing on retailing. Doing both is possible but it will not allow you grow fast into a  world-class business.  I will expand on these selling strategies in future blogs, tutorials, courses and in my upcoming life conference in Lagos, Nigeria.

Food stuff delivery service business
supply business
Food delivery business to start with less than 100K Naira

As Africas population begin to grow massively, migration from rural areas to urban areas is increasing. What does this mean for you as an entrepreneur? We have seen this happen in Europe. People begin to live very fast lives and are disconnected to healthy source of food. Soon health issues increases and people then get conscious about what they eat. This would happen in Africa soon. So now, you have the opportunity to build a fresh business idea by connecting local farmers to the urban areas.








Affiliate marketing or direct sales business.
entrepreneurship is our black super power against racism
Affiliate business to start with less than 100K Naira

The concept of direct selling is not new to Africans at all. Actually it is laid in our DNA. Remember those ladies selling clothes on campus? Or that your mums friend selling Ankara fabric to her friends, including your mother? Remember Aso-ebi? Global brands like Tupperware and Avon have long mastered this business and are multi-million dollar companies.

They offer customers the opportunity to build a network and sell the products. The advantage here is that you are showered with amazing tools and selling techniques. The cost to start is very little. So you can primarily learn from them and build your network of direct selling with local products from producers within your country.  With some great communication skills you can select a good number of unique products to sell to your network.  If you intend to explore or learn more about this business, then be sure to join our Master Class “DEBUNK”  where we will help you build your business idea.

Perfume production business
joadre wellness for healthy living
Perfume business idea to start with less than 100K Naira

This business requires basic chemistry knowledge though, but  with a capital of less than 100K Naira, you are good to go. If you do your homework, meaning educate yourself more about the art and chemistry of perfume making and you have the right product and packaging, you can target high class professionals like bankers, marketers and other service professional, because they just “need” to smell good, right?

Like I mentioned, packaging is key in this business. If you are interested in this business idea, you can enrol for our upcoming tutorial on “Branding with packaging design” to learn more on how to develop the right concept for your idea. Even due to the fact that perfumes have a very long shave life, meaning they do not get spoilt easily, you can quickly grow this business into an exportation business. It is always safer to have one product line and make sure it reaches more customers around the world than to expand to many product line in the same location. I will explain why in upcoming tutorials and my free weekly videos.

Fashion retail business
Fashion business idea to start with less than 100K Naira
Fashion business idea to start with less than 100K Naira

Ok, this is a business where I have 100% experience as I launched my own fashion production and retail business in 2014. You can visit the online store to see some of our products. In this sector, you have so many option and mind you, Africa is a massive market. When I view fashion as a business, I am in no way referring to high-end fashion or what they call “Haute Couture”. That is not where the big money is. Look at brands like Zara, H&M, Mango, Asos and such. Although I do not recommend their some of their business ethics, it is clear that these retail houses are leading when it comes to fashion and you know why? Because they discovered and focused on the mass market.

So you as an aspiring entrepreneur in Africa, where the mass market is massive like hell, I wonder why we do not have real big or multiple mass fashion retail brands. There is a way to start off your retails brand and grow it into a chain with very little cash. Start with a consistent pop-up plan in strategic locations and leverage the power of digital marketing. I am here to show you how this would work, but you must first work on creating a plan for this idea.

Conclusion – Its not all about cash, it is about if you know how to start!

There are more ideas and remember I only introduced 5 from 10 business ideas to start with less capital. I would love to share more but at the same time, I do not want this blog to be too long. Look out for upcoming blog content, courses, tutorials and life conventions. Thats where I will explore more ideas, show you how and also look for ventures to support on a long term.

Thank you so much for reading this very long blog. I know, it is long. Sorry jare (Nigerian slang), but I just felt it is important to share this knowledge for the common good.  If you are really serious about starting up something soon, then be sure to join my program. I look forward to working with you soon.

Take care and cheers,


Click to start FREE class now!
But now, what exactly can you start with very little funds?

Thank God, we are living in a digital age. So there are lots of opportunities around the internet technology. I are passionate to share even more ideas with you on my Youtube Channel. Make sure to visit my channel, subscribe an dturn on notifications. In this blog, I will list 10 different business ideas you can start with very little money. I will also explain 5 out of them in this blog that you can start in any African country with less than 100K Nigerian Naira. 100K Naira is equivalent to about 250 dollars, which is basically not a very high financial capital to start. If you are still not sure about how, what to start, I would like to invite you to start my FREE Master class here. click to read more. 

Other useful post links:



Professional Service Industry In Nigeria | An Overview


Professional Service Industry – Overview

Keyword: Service

In Nigeria, the professional service industry refers to a broad range of economic activities carried out by professionals or professional organisations. Businesses, talents, skills training, business schools, and professional organisations are all included in this broad category. Accounting, advertising, graphic design, and legal assistance are all services provided by professional service businesses. Professional service sectors offer services similar to those supplied by other industries; however, professional services are often highly specialised, necessitating a higher degree of training and experience.

The professional service business is an important economic activity in Nigeria, with professional services being indirectly tied to various sectors of the economy, including manufacturing. Although Nigeria has many professional service providers, the industry has been underestimated and underinvested. This highly dynamic market has a high turnover rate, minimal entry barriers, significant development potential, and a high need for highly trained and educated people.

Contribution to the Economy – GDP

According to a Nigerian Investment Promotion Commission report, services make up 53 per cent of Nigeria’s gross domestic product. Trade (16%), information and communication (12%), real estate (6%), professional, scientific and technical services (4%), and financial and insurance services (3%) are the top contributing services activities. Because most of the population lives in cities, the service industry is heavily concentrated there. Furthermore, the service industry includes traditional professional services and services provided to the general public by hotels, restaurants, banks, insurance firms, and numerous administrative agencies.

Ministry in Charge of Professional Service Industry

Due to the variety of the professional service industry, many ministries and organisations have been entrusted with promoting their operations. The ministries include the Ministry of Industry, Trade and Investment, Ministry of Labour, Ministry of Health, and other regulatory and management agencies such as the Nigerian Society of Engineers, Nigerian Medical Association, Nigerian Bar Association, and others.

Top Leading Professional Service Industries in Nigeria

In Nigeria, all professional service businesses are performing very well. Some people, though, are doing better than others. They’re known as the “hot cake.” Accounting, auditing, and tax services, legal services, fashion design, fitness services, advertising agencies, architectural services, and facilities engineering or maintenance firms are some of these professional businesses. If you already have skills in this industry, this is the time to develop your own services or enhance existing services to make them meet global standards. 

Connect with us, and get our app.

We created our one-stop digital incubator app to bridge knowledge and service discrepancies for African students and savvy entrepreneurs looking to start a business. Get the app (Android version) here. For IOS users, a web app is available here at https://tribe.joadre.com. Sign up for our newsletter here to get consistent resources via email. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 



Start A Low-Capital Business With Vocational Skills


In this article, I want to guide you through the first steps to starting a low-capital business from the vocational skills you have acquired. Suppose you want to start as a side business or venture fully into this new business; here are the basic things you need to do now to make money from your ideas. 

Explore ideas in our app. 

If you don’t know what business idea to start, please visit our JoadreTRIBE app to find some ideas. In the app, under ideas, we listed many ideas anyone can develop into a low-capital business. If you are unsure what you really like, use our “WHY” tool to learn more about yourself and the potential business that will fit you. So let us dive into today’s article. First, I will list nine different sectors that are not capital-intensive. Afterwards, we will look at the basic things you need to do, irrespective of the business sector. 

9 low-capital business sectors from vocational training.

  1. Fashion & Textile 
  2. Photography
  3. Makeup and Mask
  4. Skincare & Cosmetology
  5. Hairdressing & Barbering
  6. Carpentry and Woodwork
  7. Art & Craft  
  8. Nutrition & Fitness
  9. Videography & Film

I assume you already have a product or service, meaning a concrete idea in which you want to start a business. If you do not have a tangible product or service, please, take the time to develop one. In other app tutorials, we will release training videos this year that shows you how to create a product. Make sure to have our app. Now you have a product (service), the next thing to do is to understand the market sector. 

Understand the market before you start.

Understanding the market sector is the most crucial. What do I mean? You have to know who is offering what, who are they offering it to, and what kind of products or services is being offered. What exactly do the customers want, and what value can you add to the sector? If you want to earn money from what you offer, you must take this research seriously. 

Market research can be done through simple online research. Ask Google! Type in what it is you want to offer for which location. For example, you just finished vocational training in sewing, so your market sector is in the textile industry. It might be the fashion or home textile interior decoration sector. Identify this. Depending on where you are, that region is your first market location. So if you live in Abuja and learned sewing, your market is the fashion industry in Abuja. 

Identify your client base. 

By identifying your concrete market, you can narrow down to know who you want to target. Go further to find out who your potential customers are. Remember that if you need more information, you can go the traditional way and walk the streets to find out who the major sewing companies are, what they offer and who they offer it to. Now that you have gathered all this information, go further to concretely identify the kind of clients you want to serve. Learn more in this blog about understanding the customers. 

Do you want to sew for males, females, or children? If it is for males, what do they do? What can they pay for sewing an outfit? What kind of outfits do they want? Can you get the needed supplies to offer your products or services properly? Who would you buy your supplies from? All these questions must be answered and written down. You can look at our business planning article to get deeper into developing this aspect. 

Adapt and refine your product and services. 

Now that you have a basic understanding of the market, what about your product? Does your existing product or service fit the demands and needs of the market? Would your product provide added value for the customer? If it would identify the concrete values it offers and capture them in black and white. You will need this knowledge later during promotional activities. 

If your product does not serve this market properly, you can adapt your product. Product adaptation is so crucial to selling more. Find out product reviews of existing products. If it is online, you can check popular selling sites to see the kind of reviews customers leave, both positive and negative. Of course, ensure your product or service covers the positive reviews and offers a better solution to counter the negatives. If you need help finding information, do it the traditional way, talk to people, ask, visit those offering products already and judge for yourself. 

Establish your basic legal setup for a low-capital business idea. 

Too often, people start a business without actually starting one. In today’s society, if you have a proper setup, your business does not exist. You might be scared of the financial investment needed, but often it is a little. Find some essential legal advice relating to registering a business in your region. Many regions have a minimum registration process, like in Nigeria, you can register just a business name which would cost less than 40k Naira. 

To register a business name, you must decide what the name is, an address, telephone number, and email. You have to determine what your brand name would be. It can be the same as your business name, depending on your product or service. If you offer a tangible product like cosmetics, shoes etc., you might want people to remember your brand, so you will need a recognisable and easy-to-remember brand name. After choosing one, you have the option to trademark it. If you cannot ford this for now, simply send yourself an email with the brand name as proof that you thought about it. 

A crucial tip for the brand name.

But before you conclude on a brand name, check the trademark office to see if that name is taken or is available. Also, check the domain register online to see if that name is available. YOu do not want to have a brand name or print packaging and realise you cannot use it because someone else already owns it. After you have done all these, make sure to open a bank account solely for your business in your business registered name (not in your brand name if it is different from the registered business name). You might need a referee to have a business account, so find at least two. 

These are just a few steps any business in these sectors above would need. Staring a low-capital business is easy; you simply have to do the work. We published a few opportunities for you to get funds to start your business, but remember, most funds, be it a loan, investment or grant, would require that you set up and have a business plan. In future training in our app, we will release a course on starting a low-capital business as a step-by-step guide from vocational skills to the actual launch. I wish you good luck on this entrepreneurial journey. 

Connect with us, and get our app.

Our Joadre organisation runs a film production branch which aims to connect African filmmakers with their European counterparts to develop projects that cut through the shared historical experiences of both continents. Alongside our film production, we created our one-stop digital incubator app to bridge knowledge and service discrepancies for African students looking to start a business. Get the app (Android version) here. For IOS users, a web app is available here at https://tribe.joadre.com. Sign up for our newsletter here to get consistent resources via email. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 



4 Funds For SMEs & African Diaspora


In today’s society, starting a project or business idea is almost impossible without funds. The less risky way to start would be that you have your own cash saved up. Less challenging in the sense that you can sleep peacefully at night and not have to worry about debts. However, more is needed to guarantee success. Especially if it is your savings, you must plan and implement your idea correctly to make it successful. 

In this article, we will look at several funding opportunities African SMEs can access and African diasporas looking to partner with entrepreneurs on the ground. Let us explore these four funds, and later, I will share my personal experience with you. 

4 funds to look into to develop your idea 

  1. Getty Image Grant Program
  2. GTB Loans for Small Businesses
  3. YouWiN! Connect
  4. African Women’s Development fund

Getty Image Grant Program

These are funds available for those in the creative industry. If you have not heard about Getty images, here is who they are, and iStock is no different; Getty Images Holdings, Inc. is an American visual media company and is a supplier of stock images, editorial photography, video and music for business and consumers, with a library of over 477 million assets. 

It targets three markets—creative professionals, the media, and corporate. One thing to recognize here is that this is a grant, not a loan. Click to learn more about grants. These grants operate per call, meaning Getty image has a circle where they open the grant for submission and provide a deadline. After this deadline, the judging process begins. The call is then closed till the next circle. Check this link frequently to see when the next call is open and to apply – check for a grant call

The program has 2 types – Creative and Editorial grants. 

  • Creative Grant: Through Getty image creative grants, both Getty Images and iStock support and nurture emerging talent with the financial freedom to pursue projects of personal and commercial significance.
  • Editorial grants: Getty Images editorial grants have supported independent photojournalists worldwide, providing vital financial resources to ensure they can continue to capture visuals that inform and inspire. 

You can learn more about the grant here. The program offers different prices as grants starting from $5,000 US to $10,000 US. Here are the major requirements: 

  • Links to an existing portfolio of work online 
  • The submission must include a 200‑500 word project proposal summary.
  • A short biography detailing who you are and what you’ve done 
  • The applications must be in English 
  • All submissions must be digital. 

GTB Loans for Small Businesses

Now let us explore a few loans from a bank in Nigeria – Guaranty Trust Bank PLC, abbreviated as GTBank. GTB has a portfolio of loan services like an international bank. It also has SME-tailored products, which is the focus of this article.

GTB Soft/Quick Loan

Targeted at low-income customers, the GTB Soft Loans allow customers to enjoy a more extended payment deadline and low-interest rates compared to the norm in the country. The grace period is between 6 – 12 months and eligible applicants can pay in equal monthly instalments. 

GTB Overdraft Service For Small businesses

This line of credit allows a customer to write cheques for more than the actual balance on the account with a finance charge on the excess. It is an “open credit” which can be used repeatedly until the balance on the account reaches a certain pre-arranged limit with a specific repayment date, usually one year. The aim of this service for small businesses is to help provide working capital to run day-to-day operations. Businesses can access funds quickly, from as small as 250k to 10 million, depending on the eligibility. 

Remember that you have your business correctly set up. Outstanding debts with other banks do not affect eligibility; you get a low interest of around 1.3%. Of course, like any other loan institution, you must have your records right because banks would do due diligence. They want to be able to estimate if you can pay back that loan. Part of this due diligence would involve checking your account history and your earnings. Click to learn more about this overdraft service for SMEs. 

Other GTB small business loans that could serve as funds to develop your business include the tailored Fashion Industry Credit and the Food Industry Credit. You can get up to 5 million Naira for the Fashion Industry Credit. Find requirements, how to apply, FAQ and more information directly from the source/loan institution here – Click Fashion Industry Credit. You can get up to 2 million Naira for the Food Industry Credit. Find requirements, how to apply, FAQ and more information directly from the source/loan institution here – Click Food Industry Credit. 

You get a single-digit interest rate with both and enjoy a flexible repayment plan. Remember that this is not a private loan. It is a loan for your business entity which must be registered at the Corporate Affairs Commission. Some significant requirements include the following; 

  • Business should be at least 1 (one) year.
  • Your business must have a clean Credit Bureau Report with no unpaid obligations.
  • Also, your business must have a satisfactory CRMS report of owners, sponsors and directors.

For everything about personal loans from GTB – https://www.gtbank.com/personal-banking/loans

YouWiN! Connect

YouWiN! Connect is a Nigerian Federal Ministry of Finance media enterprise education programme designed to assist entrepreneurs in starting, planning and growing their businesses. YouWin! is an acronym for Youth Enterprise With Innovation in Nigeria. This initiative is aimed at tackling the country’s unemployment rate and was launched in 2011. The fund granted by YouWin! is an equity contribution to the business of selected awardees. The initial idea to provide equity funds for MSME is redesigned to a multi-media enterprise education initiative to provide the tools and skills. Unfortunately, it seems to need a functional digital presence. Visit this page to see for yourself – YouWiN! Connect website.

Our research team could not find substantial information about this program but included it in this article because there are sporadic opportunities for application. Major eligibility criteria include that applicant must;

  • Be a Nigerian entrepreneur residing in the country.
  • Be a Nigerian citizen no older than 45 years (proof of identity: International passport/Drivers License/National ID/Voters card required)
  • have graduated from a higher institution (post-secondary school qualification)
  • Not be a civil servant.
  • Be able to attend all the training.
  • Have proficiency in English language for communication
  • Run your business in Nigeria
  • Be between the ages of 18-40
  • Have the intention of employing Nigerian citizens
  • Prepare an innovative business concept and summary. This is where a business plan comes in handy, and make sure to include these 10 things in your concept.

It is also essential to state that any proposed venture must not entail the production or distribution of weapons, alcoholic beverages, tobacco or/and gambling, or any activities contradicting the Nigerian constitution. 

African Women’s Development fund

It is impossible to leave you without a section dedicated to our female entrepreneurs out there. So here is one! A pan-African female-only grant-making organization that strives to support women’s rights and women-led organizations on the continent. The fund provides grants to organizations tackling the issues of body and health rights, women’s economic security and justice, leadership, participation, and peace. Prize money is unspecified. However, since inception, the fund has given out $41.8 million US dollars.


  • It must be led by a woman and have the majority of its staff and board being women
  • Must be duly registered in an African country
  • Must have been in existence for at least 3 years
  • Must have the needed organizational structures for effective implementation of the project
  • Must have an appreciable financial management system to properly account for funds received
  • Must be capable of reporting back on the outcomes of the project
  • Must complete the necessary application forms

Find out more and know to apply for this grant – AWDF.

Here is an idea of how diasporas can explore this opportunity. 

When I started my first venture in Nigeria, I needed to have all the funds I needed. I had a partner in Lagos. Funny enough, my partner needed to figure out where to get grants, loans or investments in Nigeria. She kept saying there was no money and nobody to help. The mere word “help” reflected ignorance about raising funds for ideas. 

You intend to run a business, not a charity, so you must prepare your stuff. You need to set up your idea correctly. Set up as a business entity, pay your tax, do all registrations, plan, and prepare a proposal. These are the basics. Find out details on how to set up your idea in future blogs and on our JoadreTRIBE app. Make sure to register for our newsletter or join the app now. 

As a diaspora who has spent several years raising funds in Europe, I know the minimum it would require. So, we spent the first 6 months developing her setup. It could have taken us 5 weeks, but let us leave that topic for another article! As soon as her idea was set up, I was ready to partner with her. So we raised funds both locally and internationally needed for the project. 

As a diaspora abroad, you can support ventures in Africa to set up and guide them towards raising funds from within. Guidance is a mentoring process where you can show them how to develop management and accountability structures. This does not only benefit them but also you in the long term.   

Connect with us, and get our app.

Our Joadre organization runs a film production branch which aims to connect African filmmakers with their European counterparts to develop projects that cut through the shared historical experiences of both continents. Alongside our film production, we created our one-stop digital incubator app to bridge knowledge and service discrepancies for African students looking to start a business. Get the app (Android version) here. For IOS users, a web app is available here at https://tribe.joadre.com. Sign up for our newsletter here to get consistent resources via email. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 



Nollywood & Nigeria’s Media Industry | Intro

In this rather data-packed article, we shall explore Nigeria’s media industry, which also encompasses Nollywood. Nigeria’s media and digital economy have two significant sectors: media and entertainment. The media industry includes enterprises such as broadcasting, news, publishing, and entertainment that create, distribute, and sell the material, particularly news, video, and music, to media outlets, entertainment corporations, and people. In a nutshell, it refers to the companies and industries involved in digitally creating, distributing, and selling information or content. 

Everything Media is the media industry in Nigeria!

In addition, it encompasses film production and broadcasting, online media advertising and digital marketing, radio and television networks, and the telecommunications industry, including mobile networks and the internet. Like in any other country, the media sector in Nigeria covers a broad spectrum of services. 

Nigeria Becoming the fastest growing Media & Digital Industry

It’s worth noting that Nigeria is the first African country with a population of over 210 million and the largest and fastest-growing market for the digital and media industries. The Nigerian media and digital business are one of the world’s fastest-expanding economic sectors. According to PwC’s Global entertainment and media outlook 2017 -2021 Nigeria will be the world’s fastest-growing E&M market over the next five years, with a 12.1 per cent CAGR (despite being heavily driven by increasing expenditure on mobile Internet connection), while Japan will be the slowest-growing, with a 1.7 per cent CAGR. 

Future forecast by experts in the industry

Internet video will expand at an 11.6 per cent CAGR over the next five years, while music streaming will rise at a 20.7 per cent CAGR. It is also estimated that between now and 2025, Nigeria’s media and digital (entertainment) industry will earn up to $14.8bn from its present revenue of $7.7b. Its high growth can be attributed to the fast growth of Internet usage (85%), and growth in the number of cell phones.

For almost a decade, the ICT industry has continuously contributed more than 10% of Nigeria’s GDP, with the telecommunications sector alone providing 12.45% of GDP in the fourth quarter of 2020. Furthermore, according to a report titled ‘Digital ID in Nigeria: State of the Industry,’ which was co-sponsored by digital identity technology firm VerifyMe Nigeria and global consulting firm Dalberg Advisors, Nigeria’s progressive shift toward digital identities is capable of contributing 7% in real GDP to the economy by 2030. The digital economy (information technology industry) generated around 18% of GDP in the second quarter of 2021, according to the 33-page research, which is the first independent evaluation of the sector.

How Nollywood is driving Nigeria’s media industry

Film-making in Nigeria is mainly divided along regional and marginally ethnic and religious lines. Before the digital age dawned on the world, Nigeria produced films on VHS cassette back in the late 90ties, which later moved to DVDs. As the DVD era saw heavy pirating in the east, many filmmakers embraced the launch of several cinemas around the country. Nigerians enjoy storytelling and cannot resist watching stories they can identify with. With the advent of digital technology, many people in Nigeria are becoming incredibly connected to global events and history. 

A couple of years ago, Netflix entered the Nigerian market with new film standards that are changing the industry’s dynamic for some. Following Netflix is Amazon prime, which has seized 2022 onwards to compete with Netflix. However, before the entry of Netflix and co., Irokotv offered classic Nollywood films alongside a good number of television channels and programs providing similar. The Nigerian movie industry is diverse in terms of style, quality, storytelling approach and resources. There is a strong demand for authentic and African-driven narratives. 

Ministry in Charge

Nigeria’s media and digital industries are managed by several ministries and bodies. The Ministry of Communications and Digital Economy is in charge of radio and television networks, telecommunications, mobile networks, and the internet. The Ministry of Information and Culture is in charge of broadcasting and film production. The Advertising Practitioners Council of Nigeria (APCON), the National Information Technology Development Agency (NITDA), and the Nigerian Communications Commission (NCC) are among the other bodies in charge of the industry.

Connect with us, and get our app.

Our Joadre organisation runs a film production branch which aims to connect African filmmakers with their European counterparts to develop projects that cut through the shared historical experiences of both continents. Alongside our film production, we created our one-stop digital incubator app to bridge knowledge and service discrepancies for African students looking to start a business. Get the app (Android version) here. Sign up for our newsletter here to get consistent resources via email. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 



How To Innovate Education In Nigeria | Pt. 7


Have you wondered how we can innovate solutions to revive Education in Nigeria? We have spent time working on this question. But before we delve into this rather lengthy article, let me take you back to the first 6 parts of this blog series to give some context. Please take the time to read through and remember to share your thoughts with us. 

We have been evaluating the current status of the educational system in Nigeria. In Part 1, we had an overview of the Nigerian education system. Part 2, discussed the indigenous education system. We reviewed the Islamic/religious education system in part 3 . In parts 4 & 5, we delved into the formal education system. Part 6 focused on tertiary Education in Nigeria. 

In this final part, we will look at the opportunities and possible innovations needed to overcome some of the challenges facing the educational system in Nigeria. Shall we?

The Nigerian Education Status Quo.

Nigeria needs to catch up to other nations of the world due to a non-intentional attitude to providing solutions to some of the problems beseeching the educational sector. For Nigeria to succeed, meaningful solutions to address the funding issue and reorientate parents/guidance and students towards achieving the goal of Education must be developed. 

  • Education must be more affordable, especially at the tertiary level, for all and sundry, by removing all monopolistic approaches to education/knowledge acquisition. 
  • Stakeholders must also encourage technical Education and innovation to rescue the nation from technological redundancy by funding innovations and research. 
  • The Nigerian status quo is defined by poor funding, poor educational infrastructure, paucity of qualified teachers and teaching aids like computers, laboratories and libraries. Still, thousands of passionate teachers and students are ready to innovate solutions to Nigeria’s educational problem. 

China Turns Half Of Its Universities Into Technical Schools. 

With a growing population of university graduates, all having similar academic degrees and ending up competing for the same job, China realises there is a need for innovation within its system. Already in 2014, the Chinese government recognised the need to transform about half of its public universities into applied learning or polytechnics to produce more technically trained graduates. 

It Is Not Only China; Europe Is On The March!

Building World Skills has become priority number one in many schools in western Europe today. Economic chambers in the west invest an enormous sum of money to help SMEs reorient themselves, adapt to the changing skill requirements and explore new approaches. Thons of trade fairs, exhibitions and conferences are organised to introduce new ideas to youths. 

Established companies receive government incentives to promote apprenticeships within their firm. Every possibility is applied to make their nations fit for an uncertain future. This attitude demands a solid administrative and planning mentality. Unfortunately, this mentality needs to be included within the political and governance system and our private personal surroundings. That issue we will tackle in another article. 

Expecting accountability is the first step to reinventing the educational system.


Innovate With Knowledge Of Your History. 

History helps people understand where they come from, so would understanding Nigeria’s history helps Nigeria know their journey. Remembering history enables you to avoid the same mistake. You can identify what has worked in the past and what failed. Knowing how Nigeria became Nigeria creates more appreciation for the nation’s existence. 

With this grounded understanding, many youths gain confidence in their country. With this spirit, youths can dare innovate. This is confidence needed to demand from one’s own country. The more youths can request from Nigeria, the stronger accountability in Nigeria must become. Expecting accountability is the first step to reinventing the educational system. This solution is simple; Bring history back into the primary fundamental Education. 

Education About Nigeria’s History Opens New Economic Sectors.

Besides understanding history for national empowerment, history opens up cultural incentives that bring in tourism. Tourism is a crucial developmental sector for many western countries, especially those with very little or limited natural resources. 

Finally, understanding Nigeria’s history will help the nation remember the diversity of economics the region once had. The idea that Nigeria continues capitalising on its oil as the major resource and export would change. A changing attitude towards this mentality will help create space for many other resources the nations possess to evolve. 

Innovate Indigenous Knowledge To Further Its integration. 

Education is the bedrock of development in all its forms, and Education can not only mean modern development. When humans discovered fire, I assume there was no bachelor’s degree in sustainable energy, nor were there universities like we know them today. However, humans developed the ability to master fire, leading to a diverse utilities like creating warmth, cooking etc. 

This “mastering” the utility of fire was passed down from generation to generation, making it a vital form of Education. Today, Nigeria comprises many regions with their cultures and older ways of survival. Some practices advantageous to our current way of life can be researched, developed and brought into recent times. New standards can then be created as new study disciplines develop. Remember, literacy is only a part of Education, not the core of Education. 

Innovate Education By Opening up To World Skills

When we suggest that Education (all kinds of Education) is the bedrock of modern development, this means that it must at least evolve with time. Today World Skills have become more relevant than ever. World skills are occupational skills which are very important in achieving economic growth in any country. From primary schools to tertiary institutions in the country, everyone needs to integrate a strong model and approach towards offering World Skills. An accredited program must be developed around the country. 

Let World Skills inspire participation, develop skills and influence industries.


The core of this program is to inspire participation, develop skills and influence industries. However, there is a lot of catching up to do in Nigeria. A fast-tracked model will be to;

  • make independent programs attain a national standard. 
  • This national standard must be competitive with global standards. 
  • Schools with deficits must be provided ways to compensate, for example, through digital training and coaching, with open space practice and shared service infrastructure. 

These are just a few incentives Nigeria needs to start working on now so that the next generation would stand a good chance of owning the space they live in. 

Bridge The Knowledge Discrepancies For African students.

There are so many possibilities to innovate Education in Africa as a continent. At Joadre, we have started our part. Many passionate educators are out there, and we are eager to connect with you all. We developed our JoadreTRIBE platform just for this purpose. To help bridge the knowledge discrepancies for African students. Mentors, coaches, educators, teachers, lecturers and, of course, the government can take the opportunity to create cutting-edge tools for students. Let’s conclude that Education is diverse and must evolve to become relevant to the development of the people consuming it. es

That was it for this blog. You can learn more about Education in Nigeria in previous blogs on this topic. 

Get our app, stay in touch, and let us help you develop your Ideas.

We created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here. For IOS users, a web app and IOS version are on their way; sign up for our newsletter here to know when it is out and get consistent resources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 



New Year’s Resolution? Our Vision Continues in 2023!


Happy New Year!!!

Every year, we all like to make new resolutions. Do we actually remember these resolutions in March or in August? Some of us do not. That is why we are Joadre; we stay away from the hype of new years resolutions. Instead, we reflect on our past journey and direction for 2023. We have a vision. We were born with a purpose! 

We stay with our vision and follow the mission!

Our mission to empower African women has always been the core element of our being. Since the launch of our founder’s engagement in 2006 with the humanitarian organisation EXIT against human trafficking, our founder Joana has actively stood up for the rights of women and children. Throughout all her work, it has been about allowing vulnerable and disadvantaged groups to speak for themselves. 

Early in 2014, the Joadre fashion project started as a way to use entrepreneurship to empower women in Nigeria. In 2020, the covid pandemic brought a new perspective for us to pursue our Vision in depth. We went digital with our education. Every week, unique blog content is published, reaching thousands of readers from Nigeria, Kenya, the US, the UK, Ghana, Uganda and South Africa. 

Our App Will Change Education Forever!

Our JoadreTRIBE app was developed through our passion for educating and bridging the know-how discrepancies between African Students and their peers worldwide. So in 2023, it is all about our tribe platform. We are rolling out big time with relevant educational content and edutainment VOD, supported by a mentoring system to help African students and Savvy entrepreneurs go global. 

The 2023 journey will see much content production, where the new stars are Teachers. But we cannot do this all alone, so we invite you experts, business owners, government offices, and enthusiasts for social change to join us on this journey. Young people in Africa are hard-working and eager to design the life they love. 

What are we looking for?

We look for fashion, photography, videography, make-up, cosmetology, arts and crafts, Hare dressing, Carpentry, and Nutrition experts. Yes, these are the 9 sectors we are rolling out content for in 2023. We would also produce a few feature films and are happy to partner with European production companies looking to co-produce in Africa. Reach out to us as soon as you can using our contact form

Sign up for our newsletter here and get consistent resources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us through the app. 

We wish you a happy new year and great inspiration throughout 2023!

Thank you for reading to the end. 


Joadre Editorial Team

Ending 2022 Blissful! Joadre Years Recap

It would be a lie to say this year was not incredible for us at Joadre. However, we had our fair share of challenges. But we started this year so determined about the JoadreTribe app that we created it. After two years of research and development, we have it. Our app offers a one-stop platform for African students and Savvy entrepreneurs to develop their ideas using relevant information, coaching and accessible services. 

The JoadreTribe app helps entrepreneurs understand the issues that impact their ecosystem from a global perspective and give them all they need to create their dreams. More is yet to come! Join the Joadre community at TRIBE.

Topics we covered in 2022 on the Joadre Platform.

The first part of the year kept us busy with our content development around starting business ideas such as our 6 part blog series on How To Start Your Laundry business, Affiliate marketing, Soap business, Cosmetics business, Food business and more. You can quickly launch or grow your business if you know how to get funds, so finding grants was a core topic this year, which we covered with several articles. 

If fact, we have a funding list in our app! However, you must master the art of writing project reports to access grants. We also covered several issues vital to your personal development as an entrepreneur, from finding your Authentic self, Mindfulness to public speaking, networking, building equity and branding.

Release of our first Joadre journal – FOCUS

One thing we saw that needs to be improved in the business sector in Nigeria is the need for industry-specific journals. How can you build an industry or a great business without knowing the space within and outside Nigeria? This is a massive problem, and we have a solution. 

Our Joadre journal is an industry-specific journal published quarterly to debate and analyse targeted industry sectors and topics in detail. We released our first edition, focusing on the fuels subsidy issue. In 2023, we will look closer into the manufacturing industry, the educational-vocational sector and the health sectors. 

Spent time exploring education in Nigeria

Undoubtedly, any economy that wants to thrive in our 21st century must revise its current educational strategy for its youth. Every day, the status quo of how things are done changes or evolves as diverse spaces intersect. But we also have a significant advantage now since the digital age allows information to flow faster and more accessible than ever. 

Our major priority in 2023 will be to help English-speaking African countries accelerate education through revised curriculums and innovative teaching forms. More technical and entrepreneurial programs must be systematically integrated into all higher institutions. So we have a mission for the next season. We are delighted to partner with professors, lecturers, and experts from the practice, universities and governments to make this mission possible. Write to us at Joadre using our contact form for partnership. 

Voices Uprising is our first feature on the Joadre platform. 

In October 2020, a mass protest began in Nigeria against police brutality. However, behind this mass protest lies more issues originating even before 1950ties before the Nation Nigeria was created. It is 2022, and we have to find a vision forward. How would finding a vision forward work if we do not know where we are coming from? 

In this Joadre Original piece, we explore not only the issues that led to the #endsars protest but also surrounding issues that plague the ideas of the nation – Nigeria. Visit our documentary film site to know when it will be released and where to watch it. Remember to share this film with people you feel need to see it. This film debuts the start of more feature documentaries and fictional films coming up on Joadre.

Joadre Thrive – the business magazine

Who else can better speak for themselves than the entrepreneurs themselves? We had so many beautiful interview sessions with people like Tunde Obadero from Zitra Investment, who took us deeper into Nigeria’s finance world, with Idris Mamukuyomi from Afriexporter whose export platform wants to empower African farmers, with Ngozi Ijimakinwa showing us that future lies in empowering our girl child and many others. You can watch the full interviews in the JoadreTribe app.

Our all-in-one app and the features now. 

Educational and entertainment content is available in audio, text and video formats. We are dedicated to relevant, up-to-date content that allows you to curate your curriculum. 

The “service” bottom icon opens you up to several services you enjoy as tribe members, from data insights and downloadable templates to funding and many listings for business growth. Get the app (Android version) here on the Google play store. For IOS and other system users, a web app is available here – TRIBE. Sign up for our newsletter here and if you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 


Joadre Editorial Team

Start A Low-Capital Business In The Food Sector

Food is essential to our survival as human beings, so starting a business in the food industry will always be a great idea. However, what it boils down to is execution. In this article, we will explore how you can start your own business in the food sector with a focus on fruits and vegetables. Fruits and vegetables are often perceived to be healthy; hence you can leverage the benefits of the health sector. 

Be clever with this low-capital business idea.

Before you venture into this business, you must do critical background work. Fruits and vegetables have a short shelf life, so you want to understand them better. Start by educating yourself about the seasons of harvest in your region. This low-capital business is often a region-based venture. You might ask if people export fruits and vegetables; they do. But I guess you need a low-capital business; if so, a region-based approach is what we would focus on in this article. 

To do: Make a calendar, so you know what is in season and when. A calendar would guide you towards your purchasing and planning. 

Next on the list is to research your logistics. 

How would you get these products to your storage? Would you have storage? Or are you going to venture into this sector differently, like being just the middle person? Being the middle person means you solely concentrate on distribution. You have access to logistics that bring these products from the farms to the stores. This is already a method to venture into this sector with the minimum. Let us look at the different ideas you can explore to start a very low-capital business in this food sector. 

Process in small scale to sell – Marmalade & Pickle. 

You will not rely on a complex storage facility if you process the fruits and vegetables. You can also get better prices if you purchase overripe products. The sellers want to get them out of storage as quickly as possible. But what can you process on a small scale? For fruits, you can process them into marmalades and spreads. For vegetables, you can process them into pickles. 

Juice of all kinds and smoothies to go is a low-capital business option.

Juice is made out of liquids in fruits or vegetables. More health-conscious consumers might even prefer smoothies, a blend that integrates some flesh of the produce. You can make your recipes and create a brand around this idea. More about how to start a fruit juice business part 1 and part 2 and here.

Go beyond the traditional way: retail and beyond.

Traditional retail demands that you buy in bulk, store and sell, which means you will need storage. However, there are other opportunities here. Our busy and fast-paced lifestyles have created a space for food delivery services. You can start a fruit delivery business, where you source fruits from reputable farms or groceries and deliver them to customers at a fee. You can offer packages and monthly subscriptions to schools, hotels, offices and more formal groups. 

Basic requirements to start up a fruit and vegetable business

  1. Location: It is very feasible to start from the comfort of your home. You do not need to rent any space or shop. All you need is a good, clean space crafted for your business. 
  2. Storage: Get a new or fairly used fridge if you need to store the products. There are unique cooling systems to help you preserve fruits and vegetables longer. It would help if you educated yourself more about this. Remember, the power supply might not be consistent at your location. Suppose you need an inverter or a small solar battery to compensate for the power supply but cannot afford it. Consider setting up a mini-processing system to make marmalade from the overripe fruits and pickles from the vegetables. This way, you can extend the product’s shelf life without investing in a rigorous power supply. 
  3. Purchase: The largest market where you can get fruits and vegetables is Mile 12 market (for those in Lagos), and they are very affordable! For a start, N20-N25,000 worth of products or less is enough, as you have to ensure that you can sell them off within three days. Suppose you are away from Lagos, research where to purchase in bulk and at reasonable prices closest to you. You can also contact small farmers directly. Create your list and network of farmers to get the best produce. Purchasing high-quality products are crucial to developing a low-capital business. 
  4. Set-up: When you are all set and know where to get your products and what area you want to start in, it is time to develop a legal set-up and plan. Every business, no matter how small, needs a plan. Check out how to create a simple business plan for your idea. Under set-up, I will recommend you decide the name of your venture, the brand you want to build, the target customers and how you will reach these customers.

Low-capital business idea in the food sector to start now.

Fruits and vegetables are something people cannot do without. Starting as a low-capital business venture in this sector will demand you think critically. How do you want to start? Is it a delivery business? Do you want to process and sell? When you conclude on that, then plan. We cannot overemphasize why you need to plan, as planning will help you activate your power for success

Get our app, stay in touch, and let us help you develop your Ideas.

We created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here. For IOS users, a web app and IOS version are on their way; sign up for our newsletter here to know when it is out and get consistent resources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 


Joadre Editorial Team

6 Sustainable Christmas Gifts Made In Nigeria


Christmas is around the corner, and you’re busy shopping for gifts. Finding truly sustainable and unique things is hard, but you can still find those gifts in Nigeria. This year, instead of buying traditional Christmas gifts, we want to show you sustainable items that would make your friends and family feel special. We found a lot of great gifts, including hand-stitched clothing, pottery, handwoven clothes, and even custom jewellery. Many of these gifts were made in Nigeria, a country that is often overlooked when it comes to the world’s supply chains. We enlisted the help of artists, designers and sustainability experts to double-check our recommendations. In this blog, I’ll share some of our favourite picks for Christmas gifts.

  • Set of Wooden Plates
  • CaxtonAlile Table Lamp
  • Aso-Oke
  • Beaker Basket
  • Carrier Bag
  • Vase by Cherryclay

Set of Wooden Bowl – @Behicrafts

Give someone a biodegradable and compostable wooden plate today. By doing so, you’ll be helping to save our planet from the massive quantity of plastic pollution caused by improper plastic disposal. It is, nevertheless, an exotic gift that will create an indelible impact on your recipient. Behicrafts’ version is fancy and inventive, making it a one-of-a-kind piece of art. It uses a sophisticated and well-finished wood substance with a silky touch that you won’t stop admiring. Not to mention how often you’d like it to feature in your selfies. Give this present to your friends and family today, and you can count on a grin and a “that’s a really thoughtful message” from them.

CaxtonAlile Table Lamp – @Caxtonalileliving

There are table lights, and then there are environmentally friendly table lamps. This pick comes from @Caxtonalileliving, a Nigerian-owned company. It’s a charming and classic table lamp designed with a rustic wooden base and a complementary fabric shade. It is an appealing bedside lamp and can sit elegantly atop any side table across the gift recipient’s home or office. This Christmas spread some love and light with this timeless present.


Aso-oke is a cotton-thread-based handwoven cloth. It is divided into three different varieties: Sanyan, Alaari, and Etu. Each has its own distinct character. Sanya is constructed entirely of wild silk and cotton threads, whereas Alaari is made of a combination of shining thread and cotton, occasionally with perforated motifs. Etu, on the other hand, is a dark indigo woven so-oke with minimal stripes. This gift is not only environmentally friendly, but it is also a vintage and appropriate Christmas present. Mind you, those who have made this their source of income are still fighting to recover from Covid19, placing SDG8 in peril.


With beakers, making a mistake is never an option. This product embodies adaptability. It may be used as a serving tray, vase, flower pot carrier, cloth storage, side table accent, wall accent, or centre table item. In the pantry or kitchen, wicker baskets are also quite useful and may be found in a variety of sizes depending on the need. If kept in a climate that is neither too dry nor too humid, it sure can withstand the test of time. You’ll be surprised to learn that this product is manufactured extensively in Lagos, Nigeria. The aged and rustic appeal of a home with a moderate amount of beakers is something you can never grow sick of. This Christmas, give this item as a gift, and you’ll be showered with gratitude from the receiver. Shop for one here.

Carrier Bags/Rucksacks

The adage “it’s the little things that count” must be familiar to you. Yes, it is definitely correct. We discovered wonderful, eco-friendly carrier bags for travellers who need to safely store their water bottles, meal packs, journals, and other small belongings. Good news! Joadre’s carrier bags are made to be attractive and, in fact a trendy fashion item. Joadre’s bag designers stepped up the game by adding African-inspired embellishments and customising the bags as a statement of ownership. This Christmas, a rucksack/carrier bag from Joadre is a smart gift that may also protect the environment by preventing the unsafe disposal of plastic bags. Just so you know, Some of these bags are medium-sized, and you can never get bored of carrying them.

Cherry Clay Pot – @cherryclay

Cherry Clay pot is an authentically Made-in-Naija product. The pots are so exquisite that they bear witness to the artist’s many years of expertise in creating unique garden pots, enormous planters, and other items for hotels, homeowners, and gardeners. Our favourite in CherryClay collections is the clay vase with a special combination of elements that gives it a gleaming appearance and a smooth texture. It is, without a doubt, a great accent for a room, a home shelf, an office shelf, and many other decor demands. Don’t snooze on this one. This Christmas 2022, buy some of this Mother Earth gift and give some as presents.

A free gift for you from us

If you need templates to develop your ideas, try Joadre Tool. For a premium experience using the tools, download the Tribe app (Android Version), a tailored all-in-one app that provides you your own space to find, develop and grow sustainable business ideas. Sign up for our newsletter here to receive consistent learning resources via email.


Joadre Editorial

How To Use Networking To Develop Social Capital


It is common today to hear people complain that they do not have the proper access and connections to develop their ideas. This complaint becomes the excuse for many. Developing your ideas in Nigeria requires relationship building and serious networking to make things move smoothly. How do you create social capital but remain just and fair in your dealings? This article will teach you some easy ways to do so. Networking is relationship building. It does not happen on its own; it needs an active effort to become successful. 

Cherish your inner circle, but grow beyond. 

To have friends, you can discuss even the most controversial, and offensive topics with is a deeply undervalued resource today. These friends trust your intentions. People with whom you can share ideas and thoughts serve as a soundboard for your generic idea-sharing and experiences. If you have a circle of friends with whom you can share, critique and explore, value this connection. 

To build your ideas and projects, you must connect with people beyond your internal circle of friends. You might also need to connect with organisations, government bodies, sponsors, and other potential partners. How do you go about doing this? We have developed a Network resource template which you can find in our tool platform. This template is an easy guide to help you develop and grow your network confidently. With our template, you have spaces to develop a plan for three different network targets. If you need more space, make more copies. Identify the names of the person, company or organisation with whom you want to build a relationship. 

Five crucial questions to answer before networking.

  1. What is your intention?
  2. What value can you add?
  3. How will you show commitment?
  4. What do they care about?
  5. How can you build a sincere connection?

What is your intention?

Before you embark on developing your network, clarify your intention. Identifying your intention for the networking experience is solely an internal exercise. Must you always have an intention? Yes, you should. Let no confuse things here. Having an intention is not something negative. Setting “intentions” offers you the clarity to act with purpose. Let your intention be rooted in your value. Suppose your “intention” is to help you grow your business or idea; then be very specific about the areas and the outcomes. In the space provided in the template, identify at least one major intention you have. 

What value can you add to the networking experience?

Begin with yourself! What value will you add to the other individual’s life or company? Individual people make up a network. Even when you target a company or an entity, people, humans, still run that company. So your interaction in the process has to focus of on a sincere connection with people. Identify the value you bring to the organisation if it is an organisation. In the space provided in the template, brainstorm ways in which you can add value to the person’s life or organisation.

How will you show commitment?

It is one thing to start networking and meeting people. It is another to keep up these connections and relationship. Before you embark on this journey, debate this question with yourself. How can you show commitment? Are you going to have a follow-up call, email or personal meeting? Are you going to arrange for a meeting once in 2 months or more frequently? Would you repost their work on social media? Are you going to attend their events? There are many ways to care for and develop a new relationship. Please do not wait until you need something from them before you connect again. In the space provided in the template, brainstorm ways in which you can show you care. 

What do they care about?

It is essential to know more about the people you want to connect with before meeting them, if possible. Even if it is an event, you will not know everyone; this I get. But you can learn more about the values behind the event. Why are people attending? And when you finally meet someone, find out genuinely what they care about, what their company cares about and stands for. Does this align with your values? Some companies might be interested in developing a sustainable startup. Find out their interest. Share your interest too.

Give, give and give before you receive!

How can you build a sincere connection?

This is the most challenging part because, very often, we want something. But developing a genuine connection becomes joyful when you are at the giving end rather than the receiving end. What is it that you can give? Give, give and give before you receive. And note that you might not always receive from the person you give. You might receive from their friends, their network or a total stranger. Find out what it is that you can also give. Giving must not be in material value or monetary terms. It can be your time, skills, expertise, space and lots. 

I hope you are ready to start networking and building meaningful relationships. After you have completed the template:

  1. Read through it one more time.
  2. Place your template where you will see it regularly to remind you of your intentions, value and commitment.
  3. Do not wait for an invitation to get to a gathering.
  4. Check social media to find events close to you.
  5. Set up your professional profile on Linkedin and join diverse activities you might never have thought of trying out.
  6. Be open to exploring.

That is where you will meet extraordinary people. It is time for you to go out there and develop social capital. 

Get our app, stay in touch, and let us help you develop your Ideas.

We created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here. For IOS users, a web app and IOS version are on their way; sign up for our newsletter here to know when it is out and get consistent resources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 



How to Build Equity In Nigeria’s Textile Sector

After the three primary human essentials (food, water, and shelter), you can add clothing to the top section of this list. In its simplistic sense, this makes the textile industry very vital to us all. Nigeria’s textile industry significantly contributes to its economy through its role in the manufacturing sector. Amongst all other manufacturing sectors in Nigeria, the textiles and garments industry is the largest. 

Let us take a close look at this industry and how you can start to own equity. Nigerians must think of owning equity in the industries that hold the nation, as this keeps the authority and ownership for the people. A primary way to own equity is to develop strong businesses within these industries. To achieve this, you must understand the sector, its value and the potential future of equity. 

Contribution to the Economy

The textile industry is more than clothing. Added to traditional clothing, you have interior deco, footwear, leather, and other sub-sectors. Textiles, apparel, and footwear are the second-largest output activity. To learn more about the technical aspects of fabric and textiles, read our blog “Beginners Guide To Fabric”. The leather and leather product sub-sector exports are estimated to be about $272 million, with a high potential to generate over $1 billion by 2025. In addition, the industry employs approximately 750,000 people, including around 500,000 in the finished leather goods business, mainly women, who make up the bulk of the workforce.

The Nigerian textile industry was the second largest in Africa behind Egypt before 1997, with over 250 active plants and over 50% capacity utilisation (Semshak Gompil 2004).

The history of textile that we know nothing about.

Our generation barely remembers the great cloth industry today’s regions that form Nigeria had around the 15th century. Such historical information was not taught in our history classes. The Nigerian textile industry used to be the second largest employer of labour after the government, employing over one million Nigerians and generating over N1 billion in revenue for the Nigerian government. It was also a significant user of locally produced raw materials such as cotton and polyester. But now, Nigeria has 25 textile mills, with an average capacity of 40% and a total workforce of roughly 25,000 workers. 

Does Nigeria still process and produce textiles?

Let us not believe that Nigeria produces most of its textiles. Even when some are processed and made within the country, the bulk is imported. The primary workforce in this industry does not come from the direct processing of raw materials or the manufacturing of fabrics. Instead, the workforce revolves around the production of fashion, footwear and other finished product, which primarily rely on importing processed raw materials or semi-finished materials such as fabrics. Also, the production of these finished goods is limited. The quantity and quality often do not meet (and in some cases, appeal to the taste) the growing population’s demand. 

Impact of not processing raw materials for the textile industry

Since more workforce relies on imported materials to further prepare a finished good, Nigeria’s needed entrepreneurial spirit of innovation is not cultivated. Resources, education and investment capital are not directed towards this sector’s deliberate development. This attitude makes the needed machinery unavailable in Nigeria. Hence the skills required to operate and repair such machines are limited or, better said, not present. Any form of development one pursues needs a strategy. Read “Development In Africa Needs A Europe Strategy”. For investment into the textile industry to be significant, significant enough for a bulk of the Nigerian people to own equity, we suggest that these 5 areas have to be properly looked into as an entrepreneur; 

  1. Developing new sustainable raw materials for textile production. 
  2. Developing machinery training and repair procedures. 
  3. Designing production facilities that are Autakt. 
  4. Re-innovating machinery for this purpose.
  5. Harnessing research and development capital for invention.
Build Equity In Nigeria's textile
An old wooden loom used in Europe earlier on.

Who do we need on board now?

This process is a very capital and time intensive one. More prominent investors have to be on board for this approach to be favoured. Investors can be the federal or state government. However, this can be achieved on a much smaller scale if a strategy exists. A group of medium-sized textile entrepreneurs team up to form cooperation with a clear goal. Or, if you choose a lonely road to start, then engage with a “signature product” approach. 

Use a B2B “signature product” approach if you go solo. 

A small-Medium entrepreneur can research one of two primary products made at least 80% in the country, maybe like Aso-oke. Partner with the yarn producers to find better and consistent quality. For example, you can get softer yarns from the mills or import them if possible. Take a look at the Aso-oke weaver’s loom. It can be supported with more mechanics and maybe upgraded with electronics. 

I know there is already automated machinery for this. But remember that if you employ highly sophisticated technology with no knowledge to use and maintain it, you will not succeed. So a transitional approach can work. A path where you start from the manual and move towards a sophisticated one. By doing this, you and your network can begin to gather the know-how for the machinery and maybe launch a branch for the production of the machinery, its parts, and repair. 

Textile Machinery and engineers

Approach companies that produce electrical looms for partnership. You are good to go with two manual looms, one semi-manual, and one electrical loom. Rember that there are talents on the ground who can convert a fully manual loom to a semi-automatic loom. Utilise this talent. Look for this talent. These people should become your machine engineers. 

Master your lane, export with confidence

Source for yarns and begin to design fabrics. Your focus is to master and develop robust expertise in fabric making. Your customers are designers and those making the finished designs. This same approach can go for other kinds of fabric designs like Adire. However, the more you specify and focus on detailed aspects of the supply,y chain, the better you become. You become innovative and find top-level partners ready to collaborate. This allows you to grow faster. Suppose you worry that you might not have enough clients; look at the European market. Maybe you want to think of exporting. But to be able to partake in a market with high fabric technology, make sure all these things apply to your product to boost competitiveness: 

  • It is eco-friendly (with proof).
  • It has a strong social impact (Measurable).
  • The durability is outstanding. (tested and proven).
  • There is a uniqueness about it – design, texture, story etc.

When you spread yourself too thin to produce fabric and make fashion, you will face challenges that arise from repeating problems, and you will become stagnant. 

Build Equity In Nigeria's textile, crafts and fashion industries.
Fabric in the textile industry

Make it a collaborative journey for it to be worth the while

Using this method, you can find people specifying in a participle area. It could be someone who specialises in making buttons from plastic or wood. Someone who specialises in the mass production of garments. Someone else could focus on making the best shoe soles. Using these tactics, you can develop a strong network within the industry and begin to lobby for your legislation, seek global partnerships and showcase in international fairs. On JoadreTribe App, we will explore a more in-depth strategy to start and grow your manufacturing empire. 

We are following up on what the government is doing.

The government has mandated that the military, paramilitary agencies, and government institutions acquire made-in-Nigeria textiles and apparel solely for their uniforms. At the same time, the private sector, particularly schools, should be encouraged to source materials locally. The policy would ensure that adequate standards are developed in the sector and that all significant textile importers are registered with the Standards Organisation of Nigeria (SON) to reduce the dumping of substandard goods in Nigeria, and a bilateral agreement between SON and its counterpart in China to significantly reduce counterfeiting.

Do you think the government is doing enough? Let us know what your take is on this by sending us an email to [email protected]

Get our app, stay in touch, and let us help you develop your Ideas.

We created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here. For IOS users, a web app and IOS version are on their way; sign up for our newsletter here to know when it is out and get consistent resources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 



“Millionaire” with Nigerian Musician & Guitarist, Peter De Rock

Gold sparkling shoes and glittering sequence on black-brown golden kaftan outfit complements his gold framed dark shades, which he puts on indoors. Of course, a well-kept Afro look crowns his style. These are all part of Peter De Rock’s signature look. Peter was eight years old when he lost his father and can hardly recall the legends of his music told by many. His father, Clement Uwaifo (Clemico), was said to be the first music icon in his family who nurtured late Sir Victor Uwaifo into music. Already at that young age of 8 years, Peter started with music and singing. 

Ebuka’s Story is a true Nigerian story.

As he steps into the studio, a big smile decorates his face. One of his team members reminds him to continue smiling like a Millionaire. “Millionaire” is the name of one of his songs. This song tells the story of Ebuka. A story many Nigerians would like to be theirs. As we settle in for the session in a music production studio far down Lekki Axis in Lagos, Peter’s team play “Millionaire” in the background. Peter is enticed and begins to recite the lyrics so distinctly that every word truly reflects Nigerian society. 

“Most people that sold pure water on the streets, God has lifted them to become millionaires o.”

Peter De Rock
Meet Peter De rock Uwaifo Junior
About Peter De Rock: Peter Uwaifo, better known as Peter De Rock and sometimes referred to as junior Uwaifo is an award-winning Nigerian Songwriter, musician, composer, and music director.

Do everything to make ends meet.

For many in Edo state, where Peter is from, the name Sir Victor Uwaifo rings a bell. Late Sir Victor Uwaifo was an Edo music legend and Peter De Rock’s uncle. Peter spent the past years around his uncle after his father, Mr Clement, passed away. It might seem very optimistic to hear the story of his song’s protagonist – Ebuka. Ebuka is a young man that wanted to study at the university but could not afford it. This story is one which thousands of Nigerians can relate to as it depicts their lives. 

Ebuka finds ways to go to university and graduate but now has found no job awaiting him. About 90% of the youth in Nigeria are either under-employed or unemployed. Like Ebuka, many shove their university degrees under the rug to enter the hustling world. The song is about how many graduates struggle through mediocre jobs and multiple hustles to make ends meet. 

“Some did not give up on their hustling. Some did not even sleep at all. They were praying; baba bless me to become a millionaire o.”

Peter De Rock

A music management staff hands Peter a red electric guitar. He continues to jive the song like he is on a mission to encourage every Nigerian that determination pays a lot. He sings the chorus aloud, reflecting the optimism and gratitude many Nigerians exhibits despite their circumstances. The music session ends, and his team set him up again for a short conversation with Joadre.  

Meet Peter De rock Uwaifo Junior

Do not discriminate yourself!  

Joadre: Why the story of Ebuka? 

Peter De Rock: Ebuka is a true life story that portrays the reality concerning the Nigerian youth. The story was composed by me. It is the life of many graduates in Nigeria. 

Joadre: You transformed this true life story into a piece of music. Why?

Peter De Rock: I want to use it to encourage many youths. I want to tell them not to give up. They should not lose focus. Whether you graduate or not, you can be someone in life. Do not discriminate against yourself. When you are determined, you will surely get there. Find something to do, do not wait. Trust me; you will get here with determination. My aim with this music is to encourage Nigerian youths. 

Joadre: Where can we hear your music?

Peter De Rock: My music is streaming on diverse platforms. I am so excited that this music is trending.  

We gathered a few links for you to listen to Peters’s music, “God has lifted me to become a millionaire.”

Other links to find the music: https://g.co/kgs/NC4Esp

Amazon: https://www.amazon.com/Millionaire-Peter-Rock/dp/B098XYPRDC

Life Has Not Given Up On You 

Peter grabbed his acoustic guitar and improvised some beautiful rhythms. His song “Millionaire” is featured as a soundtrack in a new 2022 documentary film – Voices Uprising coming up soon. We will keep you all updated. Remember to share this article with people whom you think need encouragement right now. 

“Never give up in life because life has not given up on you.”

Meet Peter De rock Uwaifo Junior

Get our app, stay in touch, and let us help you develop your Ideas.

We created our tailored all-in-one app as the one-stop platform for African Students and Savvy Entrepreneurs to innovate and own businesses. Get the app (Android version) here. For IOS and other non-Andriod users, get the web app; sign up for our newsletter here to know more and get email updates. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 



Start Your Cosmetics Business


Cosmetics is one of Africa’s leading products in the fast-growing beauty industry. This article will look at how to start a side cosmetic business. I remember many university students on campus investing in cosmetic products far above what they could afford. These students wanted to look good and feel good about themselves, as many claimed that it improves their self-confidence!

A large variety of cosmetic products. Choose your niche!

The cosmetics business is lucrative because everybody uses cosmetic products like cream, soaps, shampoo, makeup and many more subcategories. Gone are the days when this kind of product only appealed to women. Men use makeup products as well today. The cosmetics industry is vastly populated with various products that appeal to customers with different tastes, experiences, social strata and financial capacities. Because there are multiple aspects of cosmetics, you can choose the one that has a high demand, and you have a passion for it and start your own business. 

To launch a business, we advise you to explore makeup and simple body soap as one subcategory in the cosmetic industry in Nigeria. Following our step-by-step approach, you will have to research, plan, produce products or buy them, distribute and promote them. Feel free to connect with us if you have equations. Also, get our Joadre Tribe App to get more tutorials in the future.

Research and conclude before you begin. 

No matter how large or small you want to start, you will need to understand the landscape of the cosmetic industry in your area. Find out what is being imported, which cosmetics are the favourite and the price ranges. Buy the leading products or view them at a shop to find out the production and distribution companies. Do further research to know more about them. Find out their selling point, what makes them unique and the pricing f these products. 

Now, specify which niche you would like to provide your products for. Are they students? What can they afford? Start with one product. This is like a guiding strategy that we always advise those with less capacity. When you have decided which product you would like to start with, carry out specific research about the potential alternatives in the market. If you are getting from the company directly or dealing with wholesalers. It is also important to find successful owners of such kinds of businesses and get familiar with them, try to study their strategies, sales tactics and marketing. At the end of your research, you should answer the following questions:

  1. What product do I want to produce or distribute?
  2. Who are the other producers or distributors of similar products?
  3. How much is this category o product going for?
  4. Where do potential customers by their preferred products from?
  5. What would you call your business or brand? 

Plan for your potential customers

The need to make a plan and write it down cannot be overemphasised. Making a detailed plan helps you stay focused on your goals, and it also acts as the road map for your business. A good business plan enables you to understand the paths to take and also helps you identify the lapses in your business and how you can work around them. You can get our Tribe app and attend the free 6 Key program tutorials to learn how to make a comprehensive business plan. Also, download our free blueprint template to help you identify the next logical steps to take as you develop your cosmetic business. 

Outline all avenues where you can sell your products. With the presence of so many makeup artists, your demographic spectrum widens. You are not only selling to the customers directly, but you are also selling to the makeup artists who tend to make bulk purchases. After you have developed a simple business plan, make sure you can answer these questions; 

  1. Can I produce this product, or do I only want to distribute this product?
  2. Who are your customers? 
  3. What demographics are your target customers?
  4. What legal set-up do you need?

From the production of cosmetics to products

Remember, you must not produce your products for now, even if we advise every African entrepreneur to own equity by mastering the manufacturing process. It is still essential to consider your abilities and financial capacity. If you do not have the skills or the finance, you can save for it. While you buy and sell cosmetic products, you can use this process to build your knowledge of the ingredients, quality, packaging, promotion, and much more. 

Also, note that there is an affiliate business option for cosmetics. You can literally start with no cash by focusing on network marketing with brands like Oriflame (N3000 for registration, they give you a catalogue of products that you can select from) and Marykay (it is about N39,000 for registration and basic products). This is a great way to know if the cosmetic industry and business is for you. If you choose to buy product to sell, you can either get good and affordable makeup products from Aspamda (trade fair Ojoo) as most makeup companies have their representatives there. 

Focus on cosmetics products that mater

Our world is already polluted enough, and many large companies are beginning to sincerely care to offer sustainable products or greenwash. Either way, they have done their research and know that many and more consumers care. So this is the time for you to plug into this movement. Consumers care about what they put on their bodies and their impact on our planet. We strongly advise you to start from the onset to choose sustainable products. Sustainability should go beyond environmentally friendly. Tick all the boxes to increase your business’s chance of speedy growth. Do your best to check all these various points as you engage in your cosmetic business. 

  • Check if the ingredients used are organically grown, processed and packaged. 
  • Check if the packaging is sustainable. 
  • Check if the working conditions for the people producing the components is fair. 
  • Check your supply chain and logistics network. 
  • Think of the communication for promotion. Are you contributing to body shaming or elevation for all races?

Investing and promote your cosmetics business.

If you want to produce your cosmetics, starting from home is advisable. If you ruby and sell, you can make it a mobile business or sell online, as getting a shop is a little premature at the start-up stage. In our fast-growing digital space, you can hardly avoid social platforms. Get your business a social media platform. Connect with social media influencers to promote your product, and remember that in-person contact is always the best. Organise introduction parties where you introduce your products to potential customers. This kind of party must not be lavish. YOu can also attach yourself to existing fairs, trade shows, social events and industry showcases.

How to get customers and maintain customers

  1. Word-of-mouth advertisement is always the best. 
  2. Good Social media presence/online pictures and banners of the products. Find out how to make a good online product picture. 
  3. Ensure that your products are original and of good quality.
  4. Offer good customer service.
  5. Create customer incentives and loyalty rewards.

Cosmetics are very important to all as we all strive to look good and feel good about ourselves. Starting a cosmetics business is a surefire way to activate success and ensure your finances. 

Get our app, stay in touch, and lets us help you develop your ideas.

Still, with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here, and for IOS users, a web app version and IOS version is on it’s way; sign up for our newsletter here to know when it’s out and get the consistent resources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 


Explore The Beverage Business In Nigeria | An Overview


Everyone loves to drink something. You must take in fluid, majorly water, to sustain yourself. Globally the beverage industry has evolved into a machine that spills out many sugary products or alcoholic ones. In Nigeria, there is no exception. Nigeria is a booming market for soft drinks, juices, and other beverages, with a population of about 216 million people. But the beverage industry has more to offer. This article will look at an overview of Nigerians’ beverage sector. 

Nigeria’s economy beyond oil 

Nigeria has Africa’s largest economy and is the continent’s leading oil producer. On the other hand, the country’s expanding beverage industry is home to one of Africa’s largest economies. The beverage business is also one of the country’s most significant employers, employing thousands of men and women.

The diversity of beverages available

Soft drinks, alcoholic beverages, and water are primarily manufactured, packaged, and distributed in Nigeria’s beverage business. Nigeria’s soft drinks market is the country’s largest and most popular, with several local and foreign brands. Nigeria’s alcoholic beverage business is dominated by beer, with only a few enterprises manufacturing wine and spirits. Wine and spirits are majorly imported into Nigeria. 

In Nigeria, the water business primarily consists of producing and distributing drinking water, with some companies offering bottled and tap water. Leading companies include Coca-Cola, Nigerian Breweries Plc, Nestle, Unilever and Promasidor.

Herbal medicine and herbal beverages are making their mark.

Alongside the diverse beverages available to the Nigerian market, other indigenous drinks, such as bitters, are taking new heights in Nigeria and west Africa. The likes of Alomo bitters which originate from Ghana are an example in this sector. Some bitters are positioned as herbal medicine, and an estimated $50bn is to be made. 

Herbal medicine is a new industry in Nigeria, having only existed for a few decades. Pax Herbal Clinic and Research Laboratories, Nigeria’s first alternative medicine research institution, was founded in 1997 by Adodo Anselm, a Nigerian scholar. Kedi, Greenlife Herbal, Global Alliance, and several indigenous producers like Yemkem International and Green Extract Nigeria are presently the country’s biggest makers of herbal medication.

Impact on the Economy

According to estimates, herbal medicine is expected to be worth $50 billion by 2030. Traditional medicine is relied on by 80% of people, especially in rural regions, for their health care requirements. The Nigerian House of Representatives believes that the herbal business may generate $10 billion in annual revenue if given the right incentives. According to the World Trade Organization, Nigeria is currently the continent’s largest food market. Statistics show that the food and beverage industry provides at least 1.5 million employees. It accounts for 22.5 per cent of the manufacturing industry’s value and 4.6 per cent of the country’s GDP.

Herbal beverages long lasting benefit fuels demand

The growing desire for natural cures and the increasing prosperity of the Nigerian populace are driving the business. Also to consider is the massive brain drain in Nigeria’s medical personnel sector. With limited conventional medicinal personnel, more people rely on traditional alternatives as conventional medicine becomes less accessible. Traditional medicine generally provides long-lasting benefits. Classic medical treatment is more expensive and may require numerous visits, which fuels the demand for natural therapies.

Ministry in Charge

The Ministry of Health and the National Agency for Food and Drug Administration and Control (NAFDAC) oversee the beverage and herbal medicine industries. Before anyone can release and market any beverage in Nigeria, you must acquire a NAFDAC certification. 

Coming back to the fact that 216 million people must drink something, the beverage industry in Nigeria is only going to grow. The question would be in what direction? Is the rapid rise in herbal drinks here to stay, and would clean water remain the most popular beverage? Let us know what you think, and share your feedback and comments using our contact form. 

Get our app, stay in touch and let us help you develop your ideas.

Still, with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here, and for IOS users, a web app and IOS version are on it’s way. Sign up for our newsletter here to know when it is out and get consistent resources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us through the app. 

Thank you for reading to the end. 


Joadre Editorial team

SME Get Access To Loan|Tunde Obadero, Zitra Investments

Estimated reading time: 3 minutes

The Nigerian government has attempted for many years to assist the growth of SMEs in the nation through the APEX Bank, a number of programs such as the anchor borrowers program and the Bank of Industry Grant, among other programs. Even though the program may have had some impact, many SMEs continue to lack access to low-interest, long-term loans. Despite the gloomy realities and challenges that SMEs face, there are still some opportunities.

Attention To What Works. 

“You don’t need any special skills to focus on what isn’t working but the reality is it takes time to pay attention to what works”. Tunde Obadero, the CEO of Zitra Investment tells the crew of Joadre as we sat with him in Lagos for a one-on-one Interview available in our App.

> Check out these 3 small business grants

No Collateral Loan Initiative For Nigerian SME

The no collateral initiative is a product of Zitra Investment, a one-stop shop for financial services. SMEs and individuals who would typically be unable to get credit facilities at commercial banks will now have access to finance. According to the company’s CEO in an interview with Joadre, the company’s mission is to empower SMEs in Africa by facilitating easy access to capital. Tunde says, “Zitra’s target audience are people with no collateral to provide to a typical Nigerian bank in order to secure a loan.” Watch the full Interview on the APP.

Acknowledging the difficulty in Accessing Bank Loan

In the interview, Tunde Obadero advocated that the Nigerian financial landscape be made more democratic. “Many people have great ideas but lack funding in the form of grants or loans.” Unfortunately, when bank terms and restrictions are excessively onerous, people and SMEs are susceptible to loan sharks. If SMEs in Nigeria currently account for 96% of all businesses, 84% of all jobs, and 48% of the country’s GDP, then a concentrated effort to expand that sector will benefit both SMEs and the entire country. Everyone identifies with the issue of financial access, I’m sure. Some individuals could even find it more relatable, though. “There is a lady who hawks bread around Surulere, but always with insufficient funds to purchase bread from the bakery. What exactly does she do? She takes out a loan from a loan shark in order to receive N10,000 from him …”

> You can raise funds for your business.

Call for Global Partners

Tunde is not shy to say that concerted efforts are required for this program to saturate the entire continent and be sustainable. There, he asked for a global partnership to address the problems SMEs in Nigeria are facing. “One of the things we are looking at as well is a global partnership with entities who have the capital for social entrepreneurship. They may not understand Nigerian terrain but we will assist with that” we have a full video interview with Tunde Obadero on the JoadreTribe app.

At Joadre, we provide you with information to grow your ideas and where you may get funds. For more business-empowering delights, download the Tribe App.


Credit Access for SME in Nigeria with Tunde Obadero

Tertiary. Education System in Nigeria, Part 6

Estimated reading time: 5 minutes

One of the most successful ventures in human history has been the investment in education. It not only offers the investor high returns, but it also safeguards both his or her future and the future of society as a whole. In this, we examine tertiary education in Nigeria as part of the formal educational system. If you are reading this for the first time, please go back and read the earlier parts to fully understand what we are discussing.

Advancing to Tertiary Institution

Candidates at the secondary school level must have a minimum of 5 credits in their O’Level result (including Maths and English) in order to continue on to the next stage of formal education, which is tertiary education. They must have taken and passed the Joint Admission Matriculation Board (JAMB) admission exam for higher education institutions. Some academic institutions continue to schedule additional exams to weed out applicants for admission. The Post UTME exam is what this one is called (Post Unified Tertiary Matriculation Examination). For JAMB, a score of 200 or more is required for admission to universities, while a score of 180–150 is required for polytechnic institutions. And for the College of Education, 170 below.

Tertiary Education In Nigeria

Universities and non-universities, including polytechnics, monotechnics, and colleges of education, make up Nigeria’s binary tertiary education system. It is noteworthy that legislation allowing the formation of private tertiary institutions was passed by the Federal government in 1993. The National Universities Commission NUC now has 153 registered universities in Nigeria. There are 68 privately held institutions, 45 state-owned universities, and 40 federal universities among them. According to the Federal Ministry of Education, there are 51 private polytechnics, 43 state-owned polytechnics, and 28 federal polytechnics in Nigeria. In contrast, there are 47 state-owned colleges of education, 22 federal colleges of education, and 26 approved private colleges of education. For a comprehensive list of institutions that have been accredited, visit the NUC page.

Requirements for admission to tertiary institutions in Nigeria

Candidates who want to enrol in universities in Nigeria must receive a minimum JAMB aggregate score of 200. They must pass the POST-UTME and have a minimum of 5 credits at O’level, including English and Mathematics. A cumulative score of at least 60% is recommended for a university like University of Ibadan and Lagos in order to be taken into consideration for admission. In Polytechnics, tertiary education lasts a minimum of 4 years, although the Ordinary National Diploma and Higher National Diploma each last 2 years. While it takes at least 4 years for standard studies in universities. With the exception of programs like medicine, which, even without the constant strikes by the Academic Staff Union of Universities, lasts around 7 years (ASUU). Due to frequent strike actions, students can end up spending a total of six years on a four-year degree.

Cost of Tertiary Education in Nigeria

The tertiary institutions are run and owned by both the government and private individuals. The government subsidises the cost of tuition at this level for students at public tertiary institutions, bringing the average tuition cost up to N40,000 in federal universities and N100,000 in state-owned colleges. Private postsecondary institutions charge expensive tuition rates, which are paid for each academic session, consisting of two semesters and frequently priced at a minimum of N400,000 . Despite this enormous sum, some parents have made the decision to work hard to make sure that their children don’t waste valuable time in public tertiary institutions due to strikes or other unforeseen events.

Nigerian Tertiary Institutions in the face of  Covid19

During COVID 19, the majority of public schools were unable to continue operating. Surprisingly, private institutions were able to quickly adapt to the new situation by offering online teaching platforms. Interestingly, Covid 19 caught public  tertiary institutions in a labour strike, which ultimately lasted for more than 10 months. After the strike, it took public institutions considerable time to develop a hybrid system where 70% of classes were delivered online and 30% in-person. Both students and professors found it challenging since they either complained about a shortage of internet data or a weak network. Conversely, some academics are merely uninformed about ICT. It was and still is necessary to put the ICT infrastructure and resources in Nigeria’s higher education institutions to the test. Speaking of ICT, check our resources on how to Understand Your Customer by Paying Attention To Data.

Job Entry Level for Nigerian Graduates

While Polytechnic and Monotechnic provide their graduates with National Diplomas (two years) and Higher National Diplomas (2years), the university grants its graduates a Bachelor’s Degree. At the conclusion of the program, the College of Education awards the National Certificate of Education (NCE). If employed by the federal government, a Bsc and HND holder begins at level 08 with a starting salary of roughly N128,000. NCE entry is level 7, while OND certificate holders enter at level 6. In the current job market, these certificates are no longer useful without further training or experience. This is in the midst of the never-ending effort to eliminate Nigeria’s disparity between Bsc and HND certificates, which impair employability. As it is, there are more job seekers than there are employers. You may read about 3 Small Business Grants for Nigerian Entrepreneurs in our recent blog.

You need templates to develop your ideas, try Joadre Tool. For premium experience using the tools, download Tribe app (Android Version), a tailored all-in-one app that provides you your own space to find, develop and grow sustainable business ideas. To receive consistent learning resources  via email, sign up for our newsletter here.


Joadre Editorial
More on this topic, read Part 1, Part 2, Part 3, Part 4 & Part 5.

“Lets Stand Tall” By Ngozi Ijimakinwa’s | Why We Must Empower The Girl Child

Estimated reading time: 6 minutes

Why should you care about the girl child? Afterall, would she not get married and become the responsibility of another family? This is the logic of many parents. Think about it, many populations are made up of around 40-60% female. So the girl child is basically half the human population. Is it not common sense then to care about half the human population? Nigerian film producer and social activist Ngozi Ijimakinwa initiated the “Lets stand tall” project to create awareness and educate young girls.

Still, more males enrol to further higher education

There has been a recent increase in the proportion of female students enrolled in elementary schools. However, female admission rates to tertiary institutions are lower than male admission rates. This clearly shows that females face more barriers accessing higher education than males. Unfortunately, due to lack of funding or support from their parents who think they will get married soon, many young girls do not complete secondary school. No wonder a bigger percentage of women enrol in part-time programs at tertiary institutions, where they can work and support themselves because no one else is willing to, Ngozi tells us as we meet her in Lagos, Nigeria for an Interview. 

Ngozi Ijimakinwa, producer & Social activist

Ngozi is the founder of Diva’s Dynasty show and Let’s Stand Tall Foundation, has been an advocate for programs that assist female empowerment for these. She has been doing this by employing scheduled events, movies, books, TV shows, and interviews. 

“I was invited to a school around Orile, Lagos. After the talk, some of the girls came to meet me and shared some things that were really scary. How even their parents are the ones who push them out for sexual trade. You know, “go and get money, I have trained you”, these are 15 and 16years old girls. Some of them went to public schools, their parents didn’t really pay for anything, they didn’t train them. Not just the society now, but their parents are the ones pushing them out for sexual gratifications and sex for money. I decided that okay, something needs to be done! This inspired the foundation of “Let’s Stand Tall”

“go and get money, I have trained you”, these are 15 and 16years old girls…”

Ngozi Ijimakinwa

Watch Full Interview Now on JoadreTribe App.

There is progress, but there is much work ahead!

The reality is that discrimination against women in Nigeria has persisted for many generations; examples include early marriage, a lack of educational and employment opportunities, and domestic abuse, among other things. Yes, there is remarkable improvement in the cities. Young women are taking their place in society and role models are evolving. But more needs to be done, especially at an early age. Empowering young girls will contribute to the resolution of several social problems in Nigeria. It will enable a more inclusive live, one that is free from all sorts of discrimination. 

Young girls need to be accorded dignity and respect

In order to empower the girl child, everyone, including their mothers must adopt a different attitude toward the role of females in our society. Equal access to opportunities is not enough as there is much catching up to be done. It is about ensuring that they are accorded dignity and respect in all areas of life as their male counterparts, irrespective of ethnic or religious backgrounds. There is much awareness to be done and Ngozi has taken it upon herself to start educating girls at a very young age. 

“Prior to Let’s Stand Tall, a life-changing program for female public secondary school students between the ages of 15 and 18 that promotes sexual integrity, character growth, and gender excellence. I used to host a program called Diva’s Dynasty where we interviewed successful women from various walks of life. We talk to them to also encourage these young girls, like you can! Some of them didn’t have parents who saw them through, some of them didn’t even go to school but they are better now in society.”

Some of them don’t have parents who see them through

Ngozi Ijimakinwa

Read Full Interview in our Magazine – JoadreTHRIVE coming out in December 2022


  • Introduction: With all that is happening in our society, ranging from physical abuse, drug abuse to rape and prostitution to illegal migration and suicide, there is an urgent need to empower and educate the very young vulnerable generation, hence the need for “LET’S STAND TALL
  • What is Let’s Stand Tall?: Let’s Stand Tall is a life changing seminar for female students in Public Secondary Schools (SSS Classes). It is an empowerment and educative seminar designed to promote sexual integrity, character development and gender equality according to the United Nations Sustainable Development Goals (SDGs).
  • The Target Audience: Public Secondary School students, from age 15 to 18
  • Reach so far: More than 500 students from different public secondary schools in one place

Empowered girls become liberated women

When a girl child is empowered, their immediate communities profits from it. But that is not all, it overflows into the entire nation as a whole. They grow up to become women who are liberated from dependence on men. They are in the position to have a voice in their community, and contribute to economic development as well as host other benefits to society. Through her Diva’s Dynasty and Let’s Stand Tall projects, among other initiatives, Ngozi has begun her own path toward the empowerment of young women. And She believes everyone, irrespective of where you are, has an opportunity to contribute. Female children are extremely crucial to the development of Nigeria as a country. We’ve seen how this will spur economic expansion, but even more crucially, it will help build a brighter future for our children, which is what we all want for them. 

Make a difference and join Ngozi

Contribute to our community by registering in our app, download and watch the full interview with Ngozi Ijimakinwa when it is out. If you want to support her work, you can connect with us through the “News” section- click Interested to show your interest and we will get back to you. For IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you already have ideas on how to empower the girl child and you need templates to help you develop the ideas, you can check our Joadre Tools

Thank you for reading to the end. 



#ENDSARS, Lamentations to Songs Of Protest. Breakdown


Estimated reading time: 6 minutes

Genesis – How it all Began

The #Endsars protest started in 2017 and lingered till this present moment as a result of negligence. Whose negligence? Of course that of the government! The protest started peacefully online (twitter) in 2017, against a series of reports of police shooting unarmed youths of Nigeria. The evil which was mostly perpetrated by the Special Anti-Robbery Squad (SARS) of the Nigerian Police Force. The protest however took a new turn in 2020, when the same unit was accused of killing a boy in Ughelli, Delta State. When the video of the SARS vehicle chasing the boy appeared on the internet, it incited anger. An anger which led to a mass protest, that gave other citizens a chance to narrate their experiences in the hands of this notorious police unit. One of the popular stories that gained media attention was the case of a young man Chijioke Illoanya. According to the sister, her father was made to swim “in a river filled with dead bodies to see if he can find his son

5 Demands of Protesters

  • Immediate release of all arrested protesters
  • Justice for all deceased victims of police brutality and appropriate compensation for their families
  • Setting up an independent body to oversee the investigation and prosecution of all reports of Police misconduct (within 10 days)
  • In line with police act, psychological evaluation and retaining (to be confirmed by an independent body) of all disbanded SARS officers before they can be redeployed
  • Increase Police salary so that they are adequately compensated for protecting lives and property of citizens .

Police Official Response

What Was Done to the SARS Unit?

The Nigerian Police authorities in October 2020 established SWAT to replace the supposedly disbanded Special Anti-Robbery Squad (SARS) unit of the police force. However, the news was met with mixed reactions from concerned Nigerians. Many claimed the SARS unit was only and craftily renamed SWAT. Subsequently, various training videos of the SWAT team appeared on the internet. According to social media comments, the training program is substandard, hence, people started mocking the Nigerian police authorities. Here is a link to one of the popular videos: Nigerian SWAT Training Video

Revelations – Where are we now?

The #Endsars protest without an iota of doubt revealed the inherent violent attitude of the Nigerian government towards its people. On 20th October, 2020, men of the Nigerian Army were sent by the Nigerian government to release fire on peaceful protesters. Perhaps it was forgotten that we are in  the 21st century, where citizen journalism is at its peak. Obianuju Catherine Udeh a.k.a DJ Switch, not only captured the event, but went live on instagram to reveal the evil that was being perpetrated by men of the Nigerian Army. Amidst this evidence, the Nigerian government on many occasions denied the presence of the Nigerian army at the Lekki Toll Gate. At one point, Lagos state governor was caught in a press briefing, saying there were no fatalities. At another time, the army tweeted through there official handle that the news concerning Lekki shooting was “fake news”, a tweet they later denied again

At other times, they affirm the presence of the military men, but refused that they shot at protesters. The cover-up went on and on…

Judicial Panel

To douse the tension, a judicial panel was set up on October 19th, 2020, to look in Lagos, to look into citizens complaints of human rights abuse by men of SARS. The panel, however, after the incident of October 20, 2020, expanded its terms of reference to look into Lekki shooting. According to Punch Newspaper reports, the panel which sat for one year, receiving testimonies of petitioners, witnesses, experts and lawyers,, treated 235 petitions  and awarded N410 million as compensations to 70 victims.  Meanwhile, After back and forth at the panel, Nigerian Army admits deploying live rounds but insists only blanks were used

Lekki Judicial Panel Report & Recommendations

On November 15, 2021, the Justice Doris Okuwobi-led panel of inquiry on the restitution for victims of SARS-related abuses, Lekki Shooting and other matters submitted a 309-page report( Download PDF here) to the Lagos state governor, Babajide Sanwoolu. The report established that 9 persons were gruesomely murdered by the Nigerian Army, four remain missing, while 48 names were classified as casualties of the Lekki shooting.

The panel in their recommendations suggests that men of the Nigerian Army excluding Major General Omata deployed to the Lekki Toll Gate on October 20, 2020, be made to face appropriate disciplinary actions, and/or stripped of their status and dismissed. Also disciplinary actions should be meted out againstMajor General Godwin Umelo and Lt. Col S.O. Bello, for frustrating the panel investigation by their choice of refusing to honour the panel invitations.

However, the Sanwoolu led government faulted the panel’s report by describing the claim of the panel that 9 persons were gruesomely shot dead as “assumptions and speculations”. Mr Governor disclosed this in a white paper released from his office sequel to the panel submission of their report.

Repercussion of Lekki Shooting

The repercussion of this action by the government has continued to feed the rope of distrust between the government and the people. Nigeria as often said is sitting on gunpowder. The actions by arsons, post Endsars protest is only a revelation of the amount of damaged youths we have. Those who have nowhere to call home and vulnerable to politicians to perpetuate their evil course. They were hired severally during the protest to disrupt the protest, hijack it and cause mayhem. Although they failed on several occasions, the Lekki shooting created an opening for these damaged citizens to inflict pain on fellow Nigeria; burning public facilities.  

Nigeria Needs New Export Goods, With Idris Mamukuyomi | Afriexport

Estimated reading time: 4 minutes

In the first quarter of 2018, Nigeria’s contribution of all crude oil and oil-related products to total foreign exchange earnings was 87.7%. Nigeria’s oil and gas sector accounts for more than 90% of its export revenue. However, in terms of their contributions to the GDP from April to May 2018, agriculture, industry, and services made up 22,86%, 23,18%, and 45.41%, respectively. Thus, the non-oil sector provided 91.45 percent of GDP, compared to the oil industry’s 8.55 percent. As a result, even though the service sector is what fuels Nigeria’s GDP, the oil industry continues to dominate the export market. Idris Mamukuyomi of Afriexport is one of the Nigerians who is taking on the job of making it easier for Nigerian producers to export in today’s Nigeria.

what fuels Nigeria's GDP
Copyright: Joadre

Idris Mamukuyomi encourages rebranding through good practice

In an interview with Joadre for our Business Magazine – JoadreTRHIVE which is available at the end of 2022, Idris narrated the difficulties Nigerian producers are facing in getting their product exported outside the country. “I will tell you, it’s not been easy. We have challenges in the area of visibility, which is exacerbated by the fact that many people do not trust Nigerians.” And speaking of a way forward outside of this mess, Idris advised that “we need to also talk to ourselves to not mess things up. We need to talk to people in Nigeria, okay, if you mess things up, these are the repercussions we face. This is what some of us have done that has given us this bad image, now is the time for us to right our wrongs and make Nigeria and whatever we are producing here more attractive. Yes, we have some products that are the best in the whole world.”

Nigerian needs an intensive export promotion, says Afriexport

Afriexport helps Nigerians export sustainable products
Idris Mamukuyomi, CEO & founder Afriexporter. Image Isoyor Ufana. Copyright, Joadre 2022

Idris is saying, nonetheless, that the government appoints competent and experienced personnel to manage export promotion efforts without regard to politics. “I will suggest the government, through NEPC (Nigerian Export Promotion Council), to also take up some other work, not only within the country but even outside. How? By attending some other international conferences, making themselves available to speak about the country. I used to tell them, look, it doesn’t have to be politics at all times. Let us appoint people who have the capability of looking for markets/conferences or anything that has to do with Nigerian products. Making themselves available to liaise with commerce outside of our country to canvass more for African products. As a result, those exporting will have greater access.”

Making Afriexporter a one-stop shop for the world for anything African Export

Idris Mamukuyomi

Idris says the primary objective of Afriexport is “we want to make Afriexporter a one-stop shop for the world for anything African and also create a cross-regional relationship in terms of trade very soon. We’re also dreaming of having a blockchain for Afriexporter” he added that “We need partners that will be able to invest in our projects. Partners that will be able to support trade promotions, and assist us in empowering the SMEs, most especially during our conferences. We are having one in Southern Africa next month and in the following months we should host our annual event in Lagos Nigeria, October, 2022”

It is time for Nigeria to diversify its exports

It is undoubtedly time for Nigeria to diversify its exports beyond just those tied to oil. In order to accomplish these goals, distorted factors of both an economic and non-economic nature must be eliminated for export promotion and diversification initiatives to be beneficial for economic growth. Promotion of exports should emphasise manufactured goods in addition to primary production.

Afriexport helps Nigerians export sustainable products

Link to afriexporter: https://afriexporter.com

Get our app, stay in touch and let us help you develop your ideas

We are going to follow up on this topic and provide you with a list of international trade shows/fairs that you can participate in. With our JoadreTribe App, we would ensure exposure for Nigerian exporters.  Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 


You Need A Business Coach For These 4 Undeniable Reasons

Estimated reading time: 4 minutes

You may have heard the term “business coaching” before. Maybe you’re curious about what it is, why you need one, and how to go about finding one. For the vast majority of individuals, owning and operating a business is the most gratifying way to earn a living. For others, it is overwhelming and they end up paralysed by indecision and unable to take action. There are so many things to think about, so many choices to make, and so much to accomplish. It’s a lot of work, but it could be a lot of fun as well.

A business coach is someone who assists you in making your business sail smoothly. They provide you with assistance and advice on how to enhance your business, as well as a sounding board to bounce ideas off of or seek counsel when needed. Let’s look at why having a coach in your corner is so important:

  1. Decrease the learning curve
  2. Boost your Business Confidence
  3. Breed Clarity and Networking
  4. Accountability (this is extremely important!!!)

Decrease The Learning Curve

Having a business coach has several advantages. The most crucial benefit is that it enables you to learn rapidly and expand your enterprise. You have someone to talk to about your business when you have a coach. This can assist you in making better judgments and resolving issues that arise. It may be challenging and daunting to start a business and since you are your own boss, you have to figure out what the next logic step is. This is where a business coach comes helpful. With the correct advice and assistance, though, you can get off to a good start. The best way to ensure this is by finding someone who understands small enterprises. A skilled business coach will assist you in identifying your objectives and taking steps to achieve them. Joadre Tribe Sets To Help Small Businesses.

Boost your Business Confidence

Most people can pinpoint the precise moment when they chose to start their own company. It was a significant decision, and most of us feel proud to have made it. But what happens when we’re not performing as well as we’d like? Is your business still a source of pride for you? Or are you getting the nagging feeling that it’s time to abandon? When we start a new project or business, we sometimes have high expectations for how much money we’ll make or how soon our goals may become a reality.

The fact is that Nothing ever goes as planned. That’s because life is full of hurdles, stumbling blocks, and setbacks that put us into action mode just when everything appears to be going swimmingly. The trick here though lies in knowing or getting the right coaching on how best to respond when such things happen, without losing perspective or giving up hope entirely, which may lead down some very dark roads indeed…

Breed Clarity and Networking

Although there are never enough hours in the day, there is always enough time to get things done. Clarity is the ability to see things in a clear and orderly way, especially the big picture. Being able to see what is important and what is not. When you have clarity of thought, you can make better decisions about your business. A coach can help you by bringing clarity to your situation. This will enable you to be more effective in achieving your company goals as well as finding solutions to any challenges that may arise. Yeah, you are right! You need a business coach right now!

Networking is a fantastic method to meet new people and expand your knowledge. Not just any people, but individuals who can assist you in growing your business. Networking is an excellent approach to obtaining referrals, which may lead to additional customers and money for your enterprise. A competent coach can help you develop networking ability and locate partners who can offer resources to grow and manage your business more effectively.


“You can’t manage what you don’t measure,” goes the adage. This is especially true when it comes to your business. It’s hard to improve if you don’t know what your metrics are, how you’re performing, or how you’re going to enhance your enterprise. A coach is one practical approach that can hold you accountable for your everyday actions, just so you know. This, in the end, aids in the prevention of difficulties such as a lack of true goals or strategies, resulting in a lack of outcomes and progress. Needless to mention that as a result of a lack of accountability, many entrepreneurs are usually unable to complete crucial activities since they believe it is optional. Speaking of accountability, check our latest digital business mag for practical examples.


We hope this article has made you understand the importance of having a business coach. You should now know what to look for when hiring one and the benefits that go along with it. At Joadre, we provide a highly sought-after business coaching session. Additionally, you and your team would have access to cutting-edge business tools to help you grow your business and achieve your objectives. Sign up for our newsletter here for more. To contact us, use our contact form or consult us  through the app. 

You need a business coach.

Your business needs one.

Your business doesn’t know it needs one, but it does.

Thank you for reading to the end. 



Development In Africa Needs A Europe Strategy


Estimated reading time: 8 minutes

For a continent of over 1.4 billion people, amazingly existing mainstream documentations portray Africa to have had a relatively small role in the history of the world. You might have to dig into non-mainstream content to actually learn what role African has played in our human history. In this article on development in Africa, we want to explore our thought process in regards to a vision and strategy for Africa. However we explore from the perspective of small and medium sized enterprises as well as an African strategy for Europe. 

The Eras, The commerce & the People

To understand the development in Africa you need to study through the diverse Eras, from the stone age to the digital age. From the development around the Trans-sahara trade to the contribution of the African kingdoms to world commerce. Africa saw a massive cloth production industry around the 16th century as well as a talented crafts sector. Not to mention the human rights and freedom struggle of people like Nelson Mandala, pan Africanist like  Tanzania’s Julius Nyerere. Or Thomas Sankara and Kwame Nkruma to artist and authors like Nobel prize laureate Wole Soyinka.  These development in Africa are just a few examples cited.

History and today teaches us that we need a vision for development in Africa to be real


We need a collective vision for development in Africa to be real

However, it is important not to get carried away with these achievements or think that everything is perfect on this continent today. Given the historic experience and the current conditions in Nigeria as Africa’s most populous nation, it becomes necessary to think of a new strategy towards other continents.  Let us start with Europe and hope that our collective thought process will flow towards the other major continents – Asia and North America, that are strongly entangled with Africa. 

To ignite our thinking, let’s ponder on this question – What is Africa’s vision? Is there one? This is the very first question that we all as Africans both collectively and individually need to find answers to and tentatively agree on one collectively. It will be difficult though to embark on this process if we allow external influence sto instigate internal conflicts. 

The past and fallen vision that does not serve Africa!

Over the centuries, the African population has been strategically pushed towards the role of world’s natural resource supplier and end product consumer. This vision was held alive through the transatlantic slavetrade to the colonial times. But even after the colonial times, new nation states were handed over with the same system and the systems operators who emerged from it. So the vision to remain the worlds cheap ressource supplier and consumer has since still been designated from the onstart and then upheld till date. 

In the midst of this world-order-model, other continents have had the privilege to gather inspiration (Ideas), develop expertise (Develop) and build capital (Grow) to develop in their own chosen direction. So where do we want to be as a continent? Is the vision self sustainability? Because that would be the first recommendation we would embrace as an SME platform. Allow us to explore Self-sustainability in Africa as a vision for development in Africa and as a strong strategy (intention) for partnership with Europe. 

What does self-sustainability mean for development in Africa?

First of all, being self sustainable as a continent does not imply excluding the continent from the rest of the world. Nor does it also not imply restrictive global politics. It simply means that the agenda by all (the 54 African nation states, the hundreds of regional governments, the civil administrations, the thousands of medium/large enterprise located in the continent, the millions of MSME and every African in the contingent and in the diaspora) is channelled towards creating an ecosystem that can uphold itself from within. In everyday terms, whatever Africa requires to be able to create a viable and just society, can be delivered from within Africa. Be it its education, its health, its justice, its spirituality, its trade, its production, its raw materials, its labour, its security, its digital technology, its defence and more. Is this possible?

Vision: A Self sustainable Africa!

How do we start this kind of development in Africa? 

Let us start the development in Africa with authentic Education. What if we could, instead of just producing more students and graduates based on educational curriculum that does not serve the continent, we could reorganise and redesign education to better prepare young Africans for the equity market and labour market. We say equity market because, the current ideology of preparing youths from the labour market is a foreign concept that only serves those who rule the market. 

What if it was status quo that young Africans be encouraged to own, build their ideas, develop their own trade systems, start their own factories, be the creative inventors they were meant to be rather than remain groomed to sell their time as labour? What if African youths could all become entrepreneurs interconnected, serving one another and creating the strongest decentralised true free trade that ever existed. To free trade, we would debate in another blog. We want to be part of the facilitators for this new kind of education in Africa. 

Africa’s number 1 strategy for Europe – Authentic Education

Authentic Education is strategy number 1, after we can agree on the common vision of self sustainability which is step 1. If we can agree on this, they step 2 is to introduce the development of the African self sustainability idea into the to-be developed authentic educational system. For this idea, great minds have to come together from different African countries to define what self sustainability actually means for their country and regions. 

Is processing your own raw materials the gateway to self reliance? Is diversifying your agricultural sector the key strategy? Is reversing brain-drain the way to go? Is a common renegociation on foreign investment the first step? Is mobilising tradition to the forefront the key factor? What does self sustainability mean for each region and how can these individual specifics interconnect to a common continental strategy? These thought process is not directed to top-level politics for now, but to the grassroot. 

A justified line of thinking from the schooled

Now many schooled Africans would suggest domesticating european policies, integrating  european best practices, green deals, practising true democracy and such line of thinking. A justified suggestion since the schooling was also eurocentric. However, why does it always seem so glittering on the other side? Why do we always tend to look outwards for solutions? 

Have we lost all connection to our own soil? Have we lost the innate human ability to create “policies”, if we call it that, that serves the community? It seems then we have! Except “true democracy” is connected to a check and balance system rooted in African traditions, it cannot work as democracy. Is it not questionable to identify as true democracy if it is foreign to those that are democratised?

Strategy 2- domesticating European policies!

Now, let’s actually go this route to truly work towards domesticating. But before that, we have to do our homework, right?  What is European history? How did these policies come about and why? Whom do these policies serve? Can we talk about human rights, when children are working in Congolese mines to get the cobalt for the green technology? Whose world is it that these policies protect?  Europe today is emerging from generations that either were at war, or their grandparents survived the war. There was a strong need for a European strategy to foster some amount of rejuvenation and that requires peace and healing. The healing is still yet ahead. 

Now Africa has, in the parallel time, emerged from colonial times. So there is the need to create strategies that foster freedom. As you see, the objectives – rejuvenate and freedom, are not the same. How then do we  domesticate European policies? To try, means to truly understand the history and impact of the policies. We would then have to find out if the policies in any way apply to development in Africa. If it applies, it has to be viewed also from the lens of Africa being made up of thousands of ethics tribes. And yes this diversity is strength. It does not in any way divide, except we choose to make that the story.

At the end, the development in Africa requires, African Terms & condition

Think equity. When Africa finds natural resources and the world wants it, it then becomes her duty to learn how to process this within the content and sell the world the finished product rather than the raw material. When Africa finds a product that is essential to her population, she must learn how to manufacture them on ground. When Africa finds products or services that is an inevitable import, she must set the terms in the free market, just like the kings of the African kingdom did during the 15th century. 

As iron became in higher demand and European traders wanted to import iron bars from Europe, the then African kings set the specific measurements for the iron bars to  be allowed as imports from Europe to Africa. These measurement specifics were strictly controlled contrary to today’s policy implementation. For the technological age, the same applies. If you want to sell electronics in Nigeria, you must produce the electronics in Nigeria! For communication, the same applies – our stories, we tell, our stories, we sell. For social media, the same applies –  our network, we create. Ownership or equity opens up partnership with other players from other continents. Experts from foreign lands as well as African diasporas should be engaged in this process.  

The motto is  – if it cannot be created on ground, do not use it! It sounds controversial, but with this discipline, we might come close to self sustainability soon. Share your thoughts as we want to have this debate with you. To share your thoughts, kindly write us a message using our contact form

Join the community as we develop a grassroot strategy together

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when its out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 


Secondary. Education System in Nigeria, Part 5

Estimated reading time: 4 minutes

Secondary education is an integral part of formal education. This level determines what profession one might want to pursue in life. At this stage, “Student A” will make the decision on whether to pursue a career in law or medicine. How? By deciding whether to attend a science, commercial, or arts class. Therefore, it is crucial for a student at this point to have the correct information. Information such as WAEC/JAMB subject combination for certain programmes at a university. This is not to imply that life wouldn’t have its own unique arrangements, such as physicians becoming fashion designers and attorneys becoming performers. In this part, we’ll examine senior secondary education in Nigeria’s formal educational system.

Senior Secondary School

This three-year formal schooling cycle is broken down into SS1, SS2, and SS3. Except for a few Unity schools, which are managed by the federal government, it is overseen by both the state government and private individuals. It is tuition-free for public senior secondary schools, with the exception of the nominal fee for the final exam, which some state governments sometimes also support. The tuition for private schools is determined by the same variables as for other levels of formal education, such as location, facilities, credibility, success story, etc.  There are 3 terms in a session, and the tuition for students attending private schools is paid each term.

Curriculum used in Senior Secondary

Eight subjects are required of each student, six of which are core subjects: English, mathematics, one major language, and three from the student’s major, which are divided into the arts, commercial, and sciences. In a tertiary institution, students who majored in the arts typically study courses like law, mass communication, theatre arts, English literature, etc. Arts subject combination would include Literature in English, Government, and any Religious studies. Those who majored in commercial can study courses such as economics, business management, accounting etc. Commercial subject combinations commonly comprise, Economics, Accounting and Commerce. And, those who majored in sciences, with Physics, Biology and Chemistry as course combinations.

They frequently select medicine and surgery as their top academic choices. Pharmacy, biochemistry, geology, petroleum engineering, and other science disciplines are also in high demand. The sad reality is that if nothing is done, very soon, only secondary school students from private colleges will be able to get the grades required to enrol in programs like medicine and other elite courses in the sciences and the arts. Why? Because crucial learning resources are not available to pupils in public schools.

End road for the indigent

The secondary school system is designed to route students into tertiary institutions. For some Nigerians, it is usually the bus stop. Due to a lack of financial resources, they are either compelled to learn a trade or refrain from enrolling in academic institutions. Few people give up because they fail the final exam or, far less frequently, because they lose interest.A common designation for them is “School Cert. Holder.” Since pupils receive the Senior Secondary Certificate at the conclusion of this phase. However, The National Examination Council (NECO) or the West African Examination Council’s required exams must be taken and/or passed in order to even earn the title. If their parents or sponsors are willing, students who are able to earn at least 6 credits in this exam can continue to tertiary education. Read our previous blog to learn more about how Oprah and Malala’s will to strive and be heard inspired us.

End road for female child

In some regions of Nigeria, completing school-certificate or O’level exams has long been the end of the road for female students. Some people are even made to get married before this. After completing secondary education, a female child is seen as being ready for marriage. There is a common misconception that female children don’t require schooling. Some people promote this idea by saying that a woman belongs in the kitchen. To put it another way, some parents believe that paying for a woman’s education is a complete waste of money. She would wind up in a man’s house, they exclaim! Females with higher levels of education are also better protected from child marriage, sometimes known as early or premature marriage. To guarantee educational equality for female children, more work must be done. For context, check our blog post Sexual Abuse in Nigeria: The Uwaila Vera Omozuwa story.

Entry Job for School Cert. Holders

The military, government, security, etc., as well as private and public organisations may hire holders of this certificate. Although primarily as a driver, salesperson, administrative assistant, or clerical assistant. This is not to say that they can’t venture into business. Exactly why we have handpicked 3 Low Capital Business Ideas for you, in particular

We will discuss tertiary education in Nigeria in the following issue of this series on the country’s educational system.

You need templates to develop your ideas, try Joadre Tool. For premium experience using the tools, download Tribe app (Android Version), a tailored all-in-one app to deliver current business knowledge, promote social entrepreneurs, and provide coaching services. For iOS users, a webapp version and IOS version are on the way. To be notified when it’s available and to receive consistent learning resources  via email, sign up for our newsletter here. Need to get in touch? Use our contact form or  schedule consultation via app.


Joadre Editorial

More on this topic, read Part 1, Part 2, Part 3 & Part 4.

How To Write A Grant Application

Estimated reading time: 7 minutes

We have already explored what grants are in our 6 key milestone program which you can watch in our tribe app. In this article, I want to take you through an easy grant application writing process. You have local and international grants. Grants are funds allocated by a specific institution or government for a special project goal. They are often with no interest nor do you have to pay back the grant amount. But be careful. You do not have to pay back if you accomplish what you proposed during the grant approval process. Remember, where does this money come from? This is taxpayers money, so be mindful how you deal with it. 

Grant application prioritises positive social impact

I want you to remember that many grants focus on creating a social impact. Others are keen to know that profit is not the key driver or if profit making is allowed, the grant must somehow enhance the specific community. The thought process here is to create a common good that more people in the society can profit from. Organisations who give out grants, what these grants to to fund a specific project and require some level of compliance and reporting. The grant writing process involves an applicant submitting a proposal (or submission) to a potential funder, either on the applicant’s own initiative or in response to a Request for Proposal from the funder. Almost all grants are tied to specific results. 

Local grants

Local grants are those funds allocated for projects, business or ideas that happen within a specific geographical location which is often the same as where the grant giver and receiver resides. So if you are in Nigeria, a local grant would be either from the local government, foundation or the national government or grant giver. 

International grants

International grants are exactly like the local grant I explained earlier only that most international grants are more complex in nature and in application requirements. The target for international grants is for the receiver to carry out a project or idea that benefits an international audience. It is not restricted to the local or national location. Many European and US based institutions have such grants and are obliged to create new ones every year or every 3 to 5 years. See it like this. 

Many governmental organisations cannot carry out services for every detailed target group, so they contract this service to individual organisations, companies or institutions. Specifically for African entrepreneurs, there are a whole lot of international grants out there but often you will never hear about it except you are somehow connected to a network where you can get this kind of information. But most of these grants are published online and released as what is called “calls”.

Where do you start with a grant application?

  • Ideation
  • Research
  • Evaluate
  • Study technicalities
  • Write grant
  • Create Budget
  • Submit grant
  • Submit supporting documents

First of all it is important to come up with a few ideas for a project that you want to do. 

Then the next step would be to carry out an extensive research around that project idea. Your goal is to llo for both local and international grants that suit your idea. You can use keywords or phrases to search the internet. Another way to search for grants is to join your industry or sector networking events, newsletters or journals. Many grant opportunities are often published  or announced at such spaces. 

Do not forget private sector

Do not only search for government grants, but also look at the private sector. Many companies package their Corporate Social Responsibility, CSR, or sponsorship as grants. How would you know? Many release a call for submission or for grant applications. Your next step is to read and study the criterias, the mission, the deadlines and information around the grant as well as around the grant application – often this information is separated. There are the grant terms and scope. Then you also have the grant application terms and requirements. 

Requirements & criteria should not discourage you

After you have studied these, you can now evaluate your project to see if it fits the mission. You should move to the technicalities later. First you want the vision you have to be suitable for the grant. Unfortunately, grants often do not cut their mission tailored to your own. So you might have to confirm with yourself if both fits. Now at this stage, if the vision and mission aligns, you have to move to the technicalities. Here you should check the requirements. The criterias are very important. Many grants require that you have a legal setup. This means that you are either a civil society organisation registered or one of the different kinds of companies. There are also grants who explicitly fund non-profits. Companies would not stand a chance even if the vision is aligned. Clarify this. 

If all fits and you meet the criterias, your next logic step is to begin with the grant application writing. Please be sure to have noted the submission deadline as this is crucial. It is always very helpful to already have a kind of business plan, idea canva or project write up before you even start writing a grant application. You can check our idea Canva to get a template of how to compose this. 

Some grant applications do come as questions. While others simply tell you to submit your own writeup. If you have questions, then thai is a good way to write your application. SImply work towards answering these questions. Answer exactly the questions asked and not beat around the bush with too much information. If you are asked to submit your own writeup without question guidelines, then be sure to create something that combines both our Idea Canva and Pitch deck. This way, you get to cover all the most important questions. 

Do not forget your numbers!

Many grants expect you to submit an accompanying budget or finance plan. Finance plan would mean that they also want to see how you will finance the project if you received just a part of the money as grants. Some grants can allow your work-time investment to be calculated in monetary value. Read the terms! You can also call the grant office to speak to one of their officers if you need to clarify information. Use our simple budget template to help you identify what might be suitable to include in your budget. We have another blog on budgeting your idea for one year. Check it out to get some tips. 

After you have written your application, created your budget or finance plan and it is good to go, submit it. While submitting, make sure to check if you need supporting documents. Supporting documents might be your CV, pictures, referees, bank statement, pitch deck, prototype, pitch video and others. Be sure to have checked everything. So at this junction, let me congratulate you for trying. However, it is important to know that the grant is a 50:50 percentage change. Like I mentioned earlier, it is taxpayers money and there is no binding obligation that you get it. So why waste your time submitting an application? Here are 3 reasons why; 

  1. The process of writing  the application will open questions about your idea and help you fine-tune. 
  2. The process to get a bank loan, trust me, is similar or even more complex. 
  3. If you get rejected for a particular grant, you can also try another grant. 

Tip to grant application: 

  1. Allow there to be enough time between when you submit and the actual deadline, just in case you will be asked to submit additional information.
  2. If you do not meet the criteria, explore ways in which you can meet the criteria. Do not simply give up. It might mean getting a new partner onboard. 
  3. After you write your application, make sure to give someone else to read. If you do not have someone who can read it, read it aloud to yourself. Use pitch deck template to answer the question of whether your grant application covers all these areas. 
  4. Emphasise why your project ideas is unique and your project is the best fit for the grant. 
  5. Be very careful to read the terms. Some grants require you to invest your one funds into the project and would only fund a specific identified percentage. 
  6. Make sure to visit the grant website if they have one to read through the past grants and project supported. This will give you an idea of what they care about. 

We would hold a general online grant application process workshop in the future, so make sure to  get our app to get the notification when it is. 

Get our app, stay in touch and lets help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



How To Start Affiliate Marketing Business


Estimated reading time: 13 minutes

We are in the age of digital revolution where the traditional business as usual approach is rapidly changing. The good thing here is that the traditional gatekeepers are not in your way, so you can start a business online such as affiliate marketing with literally no social capital a.k.a “connections” requirement. But beware that there are new gatekeepers in the digital space. We will explore this in another blog. This blog is an extensive breakdown of all you need to start your affiliate marketing business.

Looking for new income streams? Affiliate marketing is one of the fastest and easiest ways to make money online. Even if you have an existing business, affiliate marketing is one of the easiest ways to add another income stream to your business.  The result you get from this blog is to actually have a blueprint to start today.

What is affiliate marketing?

Affiliate marketing is a way for you to earn a commission for recommending products or services to your friends, family, network, work colleagues or even strangers who come across your recommendation. When they buy, the seller pays you a commission. Here are 5 steps to start your affiliate marketing business; 

  • Step 1: Carry out your extensive research
  • Step 2: Product clarity – Define which products you will market
  • Step 3: Build up and infrastructure
  • Step 4: Present the products
  • Step 5: Promotion 

Step 1: Carry out your extensive research

To start an affiliate marketing business you will need to do extensive research on companies that will be open to engage affiliate marketers like you and in your region because not all companies sell to where you stay. And not all companies offer an affiliate program. Come up with a list of 10 companies that you will like to promote their product and earn doing so. 

Research to know which products/services in your target area will sell. Remember that you can sell globally because affiliate marketing is an online business. Google is your friend in this regard – do the GTS “Google That Shit” thing, ask people, read reviews to know the companies that pay their affiliate marketers well without stress.  So your action to do now is to come up with about 20 different products you can start promoting. 

What kind of companies are you looking for? 

While some companies require that an affiliate has a website, a vast majority encourage people who do not have a website to use their social media accounts. With this practically everyone can go into affiliate marketing business. Your goal should be to find companies that have an online store where they sell products or services.  These companies want to have traffic directed to their platforms or sites. You should be sure that the company you are looking for delivers promptly and offers a good commission.

4 Affiliate marketing programs in Nigeria

Here are 4 companies that Nigerian affiliate marketers can start with –  Jumiang, Cartrollers, Konga, wakanow. To get more companies, research can be done online and also make sure to write to the company of your choice to ask if they have a program. Research can also be done on google and you will see a list of companies where you can register. Was that not easy? This action should take you at most 2 days to accomplish!

Step 2: Product clarity – Define which products you will market

With affiliate marketing there are a wide variety of products you can market ranging from webinars, to products on ecommerce sites, to travel packages, hairs, food etc. You are basically showcasing the products the company is selling, however, you have to choose a category that pays higher as most companies have different rates for different categories. With this affiliate marketing, you can work with various companies without breaking a sweat while making money from multiple streams.

Choose your niche

You have to choose a niche that is very profitable. The most profitable niches in affiliate marketing are software and digital products. Every niche is profitable however some are more profitable than others and software is one one such as most software companies have lower overhead than physical product companies as one software can serve a vast number of customers without much cost other than your server cost unlike product companies where every time you produce one you are starting from scratch and expending finance and materials. As a result of this softwares and digital products pay more (30-40%)

Step 3: Build up and infrastructure

After the whole hussle of researching and understanding who you will sell to. The next logical step now is to send your applications to the companies and develop the strategy to promote the products. Because it is only if you promote and sell you earn. The application process is basically free, as you basically are required to fill the form and click the “submit” link.

Choose your strategy – blog, YouTube, Facebook

You can develop your own blog website and push that. Very easy, believe me. Now there are drag and drop tools you can use like WordPress, Shopify, Squarespace and many more. So you do not need programming or coding skills anymore. Say goodbye to website developers. And remember that this is the most sustainable way to go because when you start making money, there are many other ways to generate money from your own blog website which I will share in videos on my Youtube channel. Here are free YouTube tutorials that can actually show you how to do this easily. 

Link to the free tutorials: 

  1. https://www.youtube.com/watch?v=kqRMOn5MlW0
  2. https://www.youtube.com/watch?v=FJGkxFt_VKU
  3. https://www.youtube.com/watch?v=a3I-zhe0eIw

You can create and launch a youtube channel. This is very easy to do. All you need is a gmail account on google. A third platform you can build is to develop a facebook group for your affiliate business. But be carefull, you want to develop a group that will give value so that many people will join the group right?

Now let’s get your next todo clear. Choose which of these 3 platforms you want to start with – blog website, youtube channel or facebook group. Remember that after you have your platform, go back to your affiliate dashboard at the company platform and generate the links to the products or services you want to sell, because it is that link that actually tells the company that someone bought through you. 

Step 4: Present the products

Start producing value to attract customers to buy

After creating your platforms, you need to publish content that will attract customers. Do not mistake this activity with promotion. We will get a promotion. The goal here is to make people see the links, the products and services you are promoting right? So produce content that will attract them to want to know more and end up buying. So here is your first 6 content you must produce to start off and have a foundation to go to the next step which is promotion. 

6 must produce to attract buyers

  1. About you. Introduce yourself. don’t let it be boring though. People want to connect with a lively and authentic person. 
  2. Comparison video – compare the product you want  them to buy and a less good one. So you make your score higher. 
  3. About the product or service you want them to buy.  More on the features and usability. 
  4. How the product or service saved your life. Funny, right, but hope you get what I mean. 
  5. How to use the product and service. Include top xxx reasons why to use the product/service. 
  6. Create a product/Service review

Wao you see that there is much content to give value and make people really interested in the product/Services. Now your action is to create 6 content for your platform. Remember to also read our blogs on online selling. 

Tips for content

  1. Use video, pictures and text content. 
  2. Use your smartphone to make videos. Check my video on presentation. Always have the products and services you are selling visible. If it is like a digital product, at least look for a way to make it visible from time to time on the video.
  3. Show yourself using the product or service if possible.
  4. If you start out with our own blog website, you must consider learning how to optimize the blog website for Google to find it when someone types in something similar to what you are selling. This skill is called SEO – Search engine Optimisation. You can watch this video to learn more about it if you are interested.

Step 5: promotion

Consistent content push-out is your first tool to get traffic and interested buyers. You can publish blogs on your blog website if you choose that platform, but at least 2-3 times a week. There are best practices to blogging – read my blog on this topic to help you. Your blog could be on any topic as long as it is a topic that will grab the attention of your page visitors. 

You can also do product reviews as this is one way to draw attention to the product you intend to promote and through this you can easily input a link that customers can click to purchase the item. You can post in young facebook groups consistently. Facebook will need at least one good post per day.  You can vlog (videos blogging) on your youtube channel at least 2 times a week. 

Use email list to promote

Now your next goal is to gather people’s email addresses and telephone numbers so that you can build your own marketing list. So make sure to include a space for people to drop in their email on your blog website. Post links of your email listing subscription on facebook group and under each video in your youtube. How do I get an email list subscription link if I do not have a blog website? Go to mailchimp to find out how to do this. Mailchimp is a newsletter platform and is free. You will have the ability to create your own audience and develop emails for them. So you can get your own subscription links to share. 

Connect with the company and make your dedicated coupons

At the end of the day, when you stay in touch with the company you are selling their products/service, you will receive new updates about the product you are selling. You should immediately design your own newsletter or email and push out to your audience. You can also develop digital coupons from the company’s platforms and send them to your audience. In affiliate marketing, you can rely on coupons to let your customers get a discount offer and a great deal on a particular product. The amazing thing is that as long as you help people save some money, they are going to keep coming back. At least one email per week is good. 

Social media is a powerful promotion tool

You can direct traffic from social media to your platforms. You can generate traffic by first identifying who your target audience is, what they do, what they like, are they educated etc. For instance if you are promoting headphones you should know that your target audience is 1. Mostly males 2. Between ages 16-35 3. They are students or graduates. 4. Unmarried etc. Knowing this will help you when you are running facebook and instagram ads, as you will be asked to choose your target population. Learn more about customer research and data

Pay for traffic to your platform 

So all of the above promotion methods we talked about so far are more of organic traffic because you do not pay for it. The traffic comes because you are putting our valuable content that people want to consume. Now, there is an option to pay for traffic if you have the money. But I guess you want to start a low cost business, so paying for traffic might not be your best bet at the beginning. However, here is a quick guide on how to pay for traffic.  

Google and youtube are the best platforms to pay for traffic because they are the 2 largest search engines in the world and owned by the same cooperation. Visit Adwords on google to learn more on how to advertise your platform. Remember that paying for traffic is only good if you have your own blog website. So if you choose a youtube channel, simply pay to promote the video to the target audience. If you choose facebook, simple pay to advertise the group and content to the target audience. 

For affiliate marketing there really are no costs to be incurred by the affiliate marketer. This is one business you can start up without any capital whatsoever. Now you might be asking yourself if you can use all 3 platforms – have a blog, a youtube channel and a facebook group. Yes you can but you will need more time to invest in all 3 equally to make it work. If time is an issue for you, then pick one. Your action now is to list out all the promotion methods you will use.

Gears you need to start Affiliate marketing

A computer: You should have a laptop as this makes it easy for you to access the internet as using a mobile phone can be very tedious. You can get a new laptop for N80,000 and above while fairly used is N60,000

Internet: For you to do this business you need to have an active data plan. You can get data for as low as N100 for daily plans, N500 for weekly plans and N1000-3000 for monthly plans.

Gmail account: You should have an email account as this is the medium through which these companies will contact you and this is  very essential for internet marketing, digital marketing and so on. Although there are other email platforms, I advocate gmail because they have a wider reach.

Cloud Services: With this you can easily save up documents and work on your documents anywhere you are. There are so many paid platforms but it is advisable to work with google docs. Drive. Sheets etc as they are free.

Power bank: If you are based in Nigeria you will realise that you at one point in time would need a power bank as the power supply is epileptic at best.

A pen and journal: There is a saying that ‘the sharpest brain is duller than the sharpest pen’ no matter how eidetic your brain is you can remember every detail, this is why you need a journal. A journal not only helps you make plans and set goals, it also helps you capture your ideas.

A smartphone: This is very essential however, the fact that you are taking this course proves that you already have one.

Something to boost your creation process: You need to identify the environment in which you thrive, if it is a noisy place then you need to look for somewhere noisy and if it is a quiet place then you need a nice creative spot possibly a park, garden etc.

Overall Cost listing: 

  • Laptop (fairly used): N60,000
  • Internet: N3000
  • Gmail: Free
  • Cloud Service: Free upto 15Gb
  • Powerbank: N1500
  • A pen and Journal: N1000

Creative space: Free especially if you can work from home, a garden or a park

Total: N65,500

Bonus tip for step 1: Know who you want to sell to.

Let’s get to do another easy research that you will need to be able to move to the next step. Who are your customers? Those are the people like your friends, family, colleges, strangers you will showcase the product of the partnering company to and they buy. So it depends on the products you choose, you now begin to target the customers that will want that product. Make sure to choose a customer base that you can target. An affiliate marketing business is one of those low capital businesses that can be an avenue for large income generation. We will be doing a series on affordable business ideas you can start up. 

Get our app, stay in touch and lets help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Exploring Critical Yet Contentious Issues: FOCUS #1 Fuel subsidy

Estimated reading time: 3 minutes

When it comes to one of our most basic needs as Nigerians–petrol–it is critical that we maintain a close check on what is going on so that we can demand quality supply and distribution, which will have a beneficial influence on Nigerians’ lives. Fuel subsidy has been a theme for a while now. 

Unfortunately, we live in a nation where leaders have never been held accountable, despite the fact that the country’s resources may be utilised for the benefit of its residents, thus there is every cause to be worried about what happens to the commonwealth. To put it another way, public oversight is necessary to guarantee that fuel subsidies are only retained for the benefit of residents rather than as a vehicle for politicians to squander, steal, and embezzle money.

Our journal analyses critical issues

In order to address the challenges that are holding our society behind, Joadre’s FOCUS Business Journal is dedicated to exploring, analysing, and assessing crucial yet contentious themes in Nigeria, Africa, and the global globe at large. It goes without saying that public scrutiny is necessary to develop a culture of transparency and accountability in our cherished country Nigeria, our dear continent Africa, and the global community at large. We don’t form an opinion for you; rather, we assist you, our reader, in forming a sensible view through extensive study. We’re excited to share our first ever Industry Report with you! Meanwhile, ensure not to miss our digital magazine too. Focus volume 1: debacle of Fuel Subsidy in Nigeria

Joadre Journal Vol. 1 focus

In this first issue of Joadre Journal, we explored the subject of fuel subsidy in Nigeria. Yeahhhh! You’ve probably heard the phrase “there’s nothing like subsidies” on the street. Every year, however, the federal government budget is prepared and presented to the National Assembly, with fuel subsidies remaining in place. Some argue that there is something resembling a subsidy. Which side of the argument do you support? Meanwhile, popular outcry erupts every time the government announces the elimination of fuel subsidies. Perhaps it isn’t the fault of the people, there has been too much gaslighting and misinformation around the matter for far too long.

Open questions pending answers!

Whatever the case may be, this edition of the FOCUS Journal will help you understand the origins of Nigeria’s fuel subsidy and why it was implemented in the first place. What is the current state of affairs? What is the point of having one? What is Nigeria losing by continuing to pay a high price for subsidised fuel? How have politicians used fuel subsidies as a weapon to further their own ambitions? You could even discover how tough it has been to eliminate fuel subsidy in the country.

Nigeria’s Federal Government is required under Article 2 Section 16 of the Nigerian constitution to exercise its jurisdiction over the territory “in such a manner as to safeguard the security and welfare of all citizens in Nigeria.” How is Nigeria ensuring the security and wellbeing of the governed, through subsidy? Is Nigeria, in particular, the only country that provides such fuel subsidy? Get your hands on a copy of Joadre Journal right away to learn more!

Sign up for our newsletter here for more. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



3 Nigerian Top Fashion Designers 

Estimated reading time: 3 minutes

Who says fashion is exclusive to Europe and the West? In Lagos, the Nigerian business hub, top Nigerian fashion designers are creating distinctive and creative designs inspired by African traditions. Most people associate Nigeria only with oil. However, Top Nigerian fashion designers such as Duro Olowu, whose line was worn by former US first lady Michelle Obama, are changing the narrative. Other designers, such as Tsemaye Binitie and Kunbi Oyelese, make couture-level pieces that compete in the global fashion market. No doubt, they are becoming a force to be reckoned with in the worldwide fashion market arena today. 

Duro Olowu

Duro is amongst top Nigerian fashion designers and is recognized for his products’ vivid colours, well-finished cuts, and antique prints in his creations. Powerful ladies have been drawn to his ingenuity and garment designs, including Michelle Obama, the former first lady of the United States. He’s also well-known for the spectacular Nigerian-style clothing he creates. Therefore, he is one of the Nigerian male designers whose name you should take note of.

Tsemaye Binitie: Versace’s 80s inspired Top Nigerian Fashion Designer

From an early age, Tsemaye was inspired by Versace’s 80s frenzy to declare that he wanted to outfit ladies and “the world” in his own irreverently gorgeous manner. He frequently draws influence from traditional Nigerian masks and ritual attire. This talented Nigerian fashion designer specialises in cutting-edge demi-couture women’s apparel that blends high design content with utility. Sharp, sophisticated, and timeless designs are delivered with meticulous cut, luxurious materials, and stylish construction. His designs incorporate dynamic, draped, and body-conscious silhouettes with a strong intent to convey a fresh sense of elegance and modern glitz. No surprising, today, amongst top Nigerian fashion designers, his label is well-known in Lagos, London, and New York, as well as on the global map of modern women’s clothing

Kunbi Oyelese

Kunbi Oyelese Kunbi is a graduate of New York’s prestigious Fashion Institute of Technology. April by Kunbi is her very well known company, which was created in 2010 and is named after her birth month of April. Kunbi is not just known amongst Nigerian fashion designers for her magnificent bridal gowns, but also for producing stunning gowns for celebrities like Agbani Darego, Tiwa Savage, Toke Makinwa, Seyi Shay, and others. Within that, Kunbi styles may be found amongst collections that have a vibrant, bright look that the wearer can’t get enough of. 

We strongly believe that the fashion industry has a great potential to build the Nigerian economy. Back in the 17th century, Africa enjoyed a great boom of cloth production. So massive and prestigious that cloth was used as a currency of exchange, popularly called “Cloth money”. We would explore this history in the future. Get our app to know more. 

Get our app, stay in touch and let us help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 


Joadre Editorial. 

Building Successful Sustainable Startup in Third World

Estimated reading time: 5 minutes

For a fact, sustainable entrepreneurial behaviour remains a critical engine of development, innovation and growth of a nation’s economy. Taking cue from the key elements contained in its definition,  entrepreneurship entails taking advantage of unexploited opportunities, to achieve wealth creation and economic development. To create and sustain wealth, an entrepreneur must be innovative. Innovation would mean that an entrepreneur is capable of disrupting existing conventional production style, market structures, consumption patterns, and products. 

However, they are ready to replace them with superior environmental and human-friendly products or services. We must acknowledge that entrepreneurs are critical agents of change in the global effort to solve environmental challenges and achieve sustainability. This article therefore examines how business owners can build a successful sustainable startup in the third world.

What is a Sustainable Startup?

In simplest terms, this can be explained as an entrepreneurial project, seeking to develop and concretize a business model that is self-sufficient and has zero negative impact to the ecosystem in which it operates. In achieving this, it employs a strategy that’s conscious of the long term impact of all its business operations on the environment, both natural, economic and social environments. The question is, is it even possible to achieve sustainability in the “third world”? Yes it is possible. How do you go about it? Read further to learn things to do

  • Know your WHY – Have a clear path
  • Build a sustainable culture
  • Encourage community participation
  • Review environmental impact
  • Review your supply chain

WHY? Have a Clear Path

If we are to be as realistic as possible, building a sustainable startup is not a walk in the park. To ease the knots, try to have a clearly defined sustainability goal(s). Mind you, it is more realistic to have fewer goals and be intentional about them. Using our own company, Joadre as an example, our own core goal is to foster entrepreneurial culture in Africa. Your own major goal could be to achieve energy efficiency across all your business operations. This will give you ample opportunity to inscribe this goal in your company’s vision and culture. Simultaneously driving the workforce to work coherently at achieving your set targets.

Build a sustainable culture

One of the surest formula to achieve a successful sustainable startup in a third world is to involve your employees and the locals around you. One, your vision of sustainability is highly dependent on them. For that reason, your employees would always be your most valuable asset, therefore, invest in a growth culture. A growth culture would mean that you motivate them, reward excellence and allow them thrive within your business. Not only would they be loyal by sticking around, they will also be willing to take on challenges, come up with solutions and  ideas that can drive your business forward. Secondly, engage in human capacity building in your local community. How? Consider hiring employable members of the community in your recruitment exercise. Not only will you have reduced poverty (SDG 1), but also send a message of “we value our local community” to your customers.

Encourage community participation

By community, we mean, your employees, customers/clients, all your stakeholders. Get everyone on board, ensure they see the benefit of achieving sustainability. The cheat sometimes is to start with the senior staff. It is believed that the rest of the staff will take cue from them. If you have about 3 sustainable goals, let two senior staff champion two, and let one junior staff lead the third. Involve your customers to be ambassadors of your goals. Let them spread the words in the market. Make good use of the media to get your message out there. Check out our previous post on Media Training.

Review environmental impact of your business operation

If you are really intentional about your sustainable goals, you may consider tapping into the indigenous knowledge. Indigenous people are popular for their sustainable usage of environmental resources. For a start, go green! Maybe you’ve been hearing the music of ‘go green’ all this while, and you just aren’t sure of what that even means. Going green involves using renewable materials for your production. It includes being more energy efficient – you save energy cost while helping the ecosystem.

You also win for yourself a reputation of being a responsible business. If your business is around laundry, you can give your customers reusable eco-friendly bags, instead of plastic. Check out our previous blog on How to Start A Laundry Business In Nigeria #1. You can also encourage greener commuting. Instead of each staff bringing their own car, make available a staff bus. Do you know the environmental impact of 30 staff driving their own personal car to work? You just saved the universe!

Review your supply chain

It is essential that you take time to review where your suppliers are sourcing raw material from. Ensure they practise sustainability too. Start by communicating your agenda to them. If they fail to meet your sustainability requirement, research and contract a supplier that shares your vision. Don’t drop the bar you’ve set by patronising a supplier that uses toxic substances, harmful to the environment. You should be interested in following these 4 Sustainable Entrepreneurs and  Enthusiast developing Nigeria.

To sum all of this up, it is important to let you know that sustainability is not a bus-stop, rather, it is a journey. Don’t think of sustainability as a destination. For a fact, when you achieve one, you take up another, and the journey continues. 

Get our app, stay in touch and let us help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when its out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Engage In An Emerging Market | Nigeria

The world is rapidly changing. Who ever thought that Europe could experience such a sad event – Russia-Ukraine war, in the 21st century. No one truly knows the future. No place is truly paradise, except we work actively towards creating it every single minute. Exactly now, is it so important to begin to look deeper into more economic partnerships that goes beyond political and high-level global economics. Small businesses, social impact investors, medium sized companies around the world can begin to create a stronger network where their voices may one day count in global decision making. 

In this article, I want to explore the phenomenon of the emerging market and also invite you to think about your involvement. Before we delve into the topic for this article, it is important to define some very crucial terms and also critically open up some questions. 

What is an emerging market?

If you follow Wikipedia definition – An emerging market (or an emerging country or an emerging economy) is a market that has some characteristics of a developed market, but does not fully meet its standards, one would have to understand the standards of the developed market first. What is considered developed and under-developed? Who sets these standards and definitions? Towards what measurements are these set? Well those are questions for another article. 

Basically, an emerging market is right in between the defined developed market or economy and the underdeveloped economy – a kind of transitional phase or should we say a market in limbo? These emerging economies are said to have a high productivity at a very low income rate. 

Nigeria is an emerging market according to diverse classification sources

The term emerging market to define a nation’s economy is widely in use by international entities like the world bank, international monetary fund and diverse institutions in the global financial market and stock market. This term and its definition also sets the classification for many international social organisations. There are however still discrepancies in which country is accepted to be emerging or now, depending on the classification source or instrument. So depending on the source of classification you rely on, you will find Nigeria to be an emerging market. Factors such as the ease for foreign investors to trade in the stock market, to invest by bringing in capital and being able to take out the revenues, all play a significant role in defining if it is an emerging market or not. 

Emerging markets are still positioned as underdeveloped

One characteristic of emerging markets is the low income. One question though is that even if there is a high income rate in developed countries, this does not express the high expenditure rate that accompanies it, nor does it tell us about the phycological, cultural or social quality of life of the people. The Kingdom of Bhutan, a country in the Himalayas, is a country that tries to integrate what is called the GNH (Gross National Happiness) rather than solely just his country by its GDP (Gross domestic product). The Gross National Happiness is a term coined by His Majesty the Fourth King of Bhutan, Jigme Singye Wangchuck in the 1970s.  

According to the SDG, the GNH concept implies that sustainable development should take a holistic approach towards notions of progress and give equal importance to non-economic aspects of wellbeing.  Should emerging markets and investors looking at  these markets or economies not think in line with these values? Global financial structures  see markets as economics to be separated from the actual life happiness and standard of the people. If standards are classified or considered, then there should be a strict capital relevant measurement applied. Often this approach is abstract from the true feelings of the people. 

Learning from experiences of developed economies

We should begin to take the opportunity to reverse mistakes made by the developed economies seriously. Emerging economies have the opportunity to learn from the experience of the developed economy. How did industrialization bring about positive change? What negative impact and footprint has industrialisation left behind? See west-Europe’s dependency on Russian Oil and Gas, how does this affect impactful anti-war approaches? Can innovation genius be channeled towards more social good or should it be fostered towards the invention of weapons of mass destruction? 

How should external institutions in all spheres of life  from health, education, tech, energy, finance etc, whose governing bodies or lead actors, which are not democratically elected by the people influence individual country’s politics and the global politics? How can decentralisation strategies become more efficient for economie sto be truly independent and self sustainable? There are countless questions open to answer. This is an opportunity for emerging countries to create their own vision board and strategy for the uncertain future ahead. 

Income discrepancy is disrupting emerging economies

Now with digital technology and the ability to further education from Nigeria using online platforms, many Nigerian professionals are gaining extraordinary competence.  But they do not have the environment to fully explore ethier ability and serve. So often the idea to relocate emerges. For example doctors earning far less in Nigeria than in the USA, the results are clear. Over the past decades, many Nigerian doctors, nurses and healthcare professionals have relocated to the USA leading to massive brain drain in Nigeria. 

Skilled professionals search for high income.

Opportunity 1 – Investment in affordable services for export

If skilled professionals in emerging markets earn lower than their counterparts in developed countries, a new digital service economy can emerge. Since the developed markets have a very high income rate, there are many services that skilled professionals in places like Nigeria can render from their country location at a cheaper fee thanks to the internet.  Social impact investors have to assist to develop this infrastructure and platforms on ground. These professionals currently offer their services via already large established platforms, again shifting equity to the status quo. What if local investors can establish a series of such platforms with the ownership equity remaining to a large proportion within the emerging market?

Opportunity 2 – Entrepreneurship

Think of it, what if these well skilled professionals could begin to venture into entrepreneurship rather than striving towards best employee status. I know it makes life easy to be rest assured to get your fixed monthly pay by showing up at work and doing your best. But for the general economic development of your country, every single professional has to begin to think about equity. Equity in the sense of building, developing new workspaces, providing new services, investing in new approaches and technology. For this to happen, there has to be a strong evolving social impact investment ecosystem that would enable these bright minds to become inventors. 

Opportunity 3 – Investment in energy efficiency for emerging markets is key

Simply look at our analysis in Joadre journal – FOCUS, of the cost of fueling one’s life in Nigeria as an entrepreneur with a family, you will be amazed. Literally over 50% of one’s income goes to energy utility. This shows that the energy dilemma is one area of investment for the market. If these sectors can evolve, it would open the gateway from many other sectors to grow out of underdevelopment.  

Understanding the cultural, society dynamic

But before you venture into an emerging market it is important to understand the socio-cultural dynamics. The entrepreneurs and consumers on ground do not play solely by the rules of the developed markets or global financial institutions. They act in real time, therefore their own social relationships and dynamics influence the decision making as well as access. It starts with little things like supply chain reliance, public relation to networking and government legislations. 

Your own standards, but listen to the merging market speak

You as an investor can come in with your own set of standards, that may work in your origin economy. These standards have to be stored in a safe  space first and you have to learn the dynamics of the emerging market first to see how you can readapt your structures and standards. As much as we tend to rely on statistical data and analysis to make decisions, it is important to meet people where they are and integrate their perspectives into the decision making process. 

We at Joadre are here to help

At Joadre, we offer a 2-day intensive program, that helps social impact entrepreneurs and investors readapt their ideas to meet the new market. Apart from us, many countries offer a trade mission trip to these emerging markets or organis what they call an export day or trade fair. This is a first step to peep into the dynamics of the market. However, if your visit revolves around high-level mediated meetings, you might not have a glimpse into the real market. 

Integrate sustainable approach. 

Far more important is also the idea of sustainability. We now know that over consumption of sugary products combined with bad fat leads to health problems. Many companies in the developed economy have made a fortune using this nutrition combination in the FMCG goods. Is it then appropriate to explore this same approach as a nutrition company looking to invest in an emerging market? Can you become that courageous company who employs a humane approach and still work towards generating income? This is true innovation. Innovation that serves humanity.  

Set your intentions towards sustainability

At the end, you will see that venturing into what is called today emerging markets is a beautiful way to bring more sustainability into our global ecosystem. We have seen the mistakes and the great works in developed markets. Therefore, we can choose to create an investment approach that makes a positive impact. Key is to respect the dynamics, adapt your approach and think sustainable. Do not be the teacher, be a seeker. These are crucial steps – finding the right partners beforehand, getting business guidance, engaging a pilot ecosystem to readapt our product, dedicate finance and make time to engage fully in your first move in an emerging market.

Get our app, stay in touch and lets help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Why Every Entrepreneur needs to be Public Speaker

Estimated reading time: 5 minutes

Congratulations! You have equipped yourself with a variety of skills; marketing, cash management, product design, and maybe even user experience to create a desirable product. Waoh! all but no public speaking skills. All of those earlier mentioned skills may not be enough to sustain successful entrepreneurship. Okay, we are not prophets of doom, just hear us out! We talked to a fair number of business owners, and many confessed having fear of talking to people. But the striking thing is, beyond the fear, they have really not been able to see value in the ability to communicate effectively.

We coached a couple of them recently on how public speaking can help them connect better with team members, investors, customers and all stakeholders. This article hopes to assure you that public speaking is a needed skill for running a successful business. However, we have no aim of suggesting that you have to be on a professional public speaker scale. 

Win Funds With Public Speaking Skills

Out of fear of facing people, some CEOs have been caught negotiating to send their assistant to pitch. Well, while delegation is not a bad idea itself, but for a pitch to investors, No! You want to know why? The truth is, investors want to look straight into the eyeballs of the key decision maker and gauge their ability and conviction. Are you still with me? Investors really don’t just invest in ideas, rather in people. When they can’t find the person, be ready to hear your delegates come back to report, rejection. Thought you might be interested, Social Entrepreneurship. Pt. 1//How to get money for the mission.

You are the first ambassador for your brand

You have to stop thinking small! Why don’t you start prepping for that beautiful future that your brand will be a household name. Don’t wait till then before you start equipping yourself with public speaking skills. If you don’t do it now and grow in it, it might be too stressful when you start receiving calls for media interviews. You can’t afford to turn down an opportunity to showcase your expertise in your field. Don’t you dare even think of wasting the chance to be visible. Listen, people will invite you to come speak on subjects around your field as an expert. You know, on a panel of experts. Never forget this, as the entrepreneur, you are the face of the brand, communication officer, you are the brand builder and chief lead generator.

Pick Up, Chief Host Duty Calls

We so much believe in your dreams and entrepreneurial journey. Well, it’s not our fault that we can be an irredeemable optimist. We just can’t contain the happiness whenever we see a young African contributing to the nation through entrepreneurship. No matter how small, as your business grows, you may need to host a couple of events; product launch, campaign, webinar etc. The good news is, you’ll be the chief host cum Chief Public Relations Officer! Without doubt, handling things well here can earn you potential customers and great investors. How can you achieve this? A public speaking class is your best bet.

Oga, It’s Your Turn to Speak

At one point or the other, as the CEO of either a small startup or big one, you’ll be expected to speak. Maybe you’ve been hiding behind computers all this while to give instructions, so, you think, cool, I don’t need public speaking skills. Hey! For how long are you going to keep hiding? Sooner or later, employees will expect to hear and see their Boss exercise top notch communication skills just like other industry leaders. Also important is that you will be representing your brand at industry events. All eyes on you kind of event. And, how you speak at external events create a long lasting impression about you and your brand. Your eloquence and coherence will be critiqued by potential investors/partners, your competitors, industry experts/analysts and even the media. Do well here and win yourself the most efficient form of advert; word of mouth.

It’s safe to think of how much Elon Musk, Steve Jobs and many others have been able to achieve with their public speaking skills.I bear good news, if you have been dreading public speaking all this while, fortunately, you can learn. Find below key tips to be a good public speaker. Should you need personal coaching, reach out to us here.

Tips For Effective Public Speaking

  • Listen: If only the whole world would listen, maybe there would be less disagreement/misunderstanding. There is a huge difference between listening and hearing. We quarrel because we don’t listen. Learn how to listen. That is how you can identify your audiences’ wants or messages.
  • Be Human: Sometimes we want to start acting, No, Connect to them like friends and see how they open their arms. Be sincere and authentic.
  • Use Storytelling: Reflect on every speaker you’ve ever paid attention to, you’d identify they tell stories. It’s not our fault but humans and gods like stories; conflict. Story helps you sustain attention and contextualise your point.
  • Make Eye Contact: This tells people of your confidence. Please, don’t mistake this for staring. Lol
  • Learn and Keep Learning: When it comes to public speaking, you will continually learn. Plus, learn correct pronunciations of words. No, not just English words, people appreciate the effort you take in learning how to for instance pronounce their names as a speaker. Learn how to modulate.
  • Respect Your Audience:  Respect comes in different dimensions here. It could be not talking down on them or using harsh words or even coming early or over using your time. Rather leave them wanting more before they start looking at their watches.
  • Be Memorable: Many things will make you memorable. It includes but is not limited to your sense of humour, eloquence, tone, body language etc. You want to be memorable, be vulnerable, show that you are human and not superhuman. Shun bragging.

Get our app, stay in touch and let us help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when its out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Press Release – Joadre Drops Its Debut Industry Report: FOCUS

An exploration of Nigeria’s Fuel Subsidy and Inflation Issues

FOCUS, Joadre’s newest and first industrial study, examines Nigeria’s fuel subsidies and inflation. It analyses and contrasts data from other nations’ economies with Nigeria’s. Particularly those that have Nigeria’s attributes, such as population and natural resources.

The FOCUS Journal, according to the CEO, Joana Adesuwa Reiterer is “dedicated to exploring, analysing, and assessing crucial yet contentious themes in Nigeria, Africa, and the global globe at large. It goes without saying that public scrutiny is necessary to develop a culture of openness and accountability in our cherished country Nigeria, our dear continent Africa, and the global community at large.”

FOCUS Explores a one specific Industry Topic in every edition.

At the conclusion of reading the FOCUS, “the reader would have been able to develop a judgement whether there is actually such a thing as fuel subsidy or not,” the CEO firmly states. They should also have been compelled to take a stand on whether or not subsidies should be continued.” FOCUS by Joadre is now accessible to read on www.joadre.com/digital-business-magazine Or Check beneath!

African music Instruments

Estimated reading time: 3 minutes

African music instruments are a part of a rich musical tradition that spans the continent. Music used to be a way for people to communicate, organise, and celebrate. People today use music to express themselves and connect with others. Musical instruments are one of the most efficient methods to do this. It has the ability to evoke emotions, transport us to another location and time, and give us a sense of belonging. However, drums are the most widely heard African music instruments, and they are employed in a wide range of musical forms. In this article we’ll learn about two of the most prevalent African instruments. We’ll begin with the talking drum and work our way up to the ugubhu gourd bow.

Talking Drum: Mother of African Musical Instruments

East and West Africa are home to the hourglass-shaped talking drum. The Yoruba talking drums, for example, exist in five different varieties: gangan, dundun, bata, omele, and sakara, with the Akan’s atumpan and donno standing out. This highly stylized African musical instrument was used to carry communication signals in the olden days, where they were relayed by other drummers, quickly disseminating tribe news. The head is usually covered in a membrane made of dried animal skins, such as sheep, cow, or goatskin, depending on the usefulness, and multiple leather tension strings are tied to the head, cascading down the sides and attaching to the bottom region.

Bring Voice out of Talking Drum

In order for this peculiar African musical instrument to speak, the drummer inserts the drum between their arm and torso while holding the stick implement in the other hand . His fingers are slightly positioned around the crown, while one arm is clutching the drum. The tension cables are then expertly squeezed, adjusting the strain on the drum head to generate the rising and falling tone of a spoken language. Because of its capacity to replicate pitch, volume phrases, and pauses, as well as adjust to the tone of any musical instrument, the talking drum is a remarkably flexible instrument. This may be seen in the various ways it has been used into Afropop and other genres to contribute its alluring vibe.

Kore: The wooden beauty of African music instrument

Kore is a musical instrument from West Africa particularly Mali and the Mande people. A Traditional Kora features 21 strings, 11 of which are played with the left hand and 10 with the right. Wonder what it’s made from? A big calabash is chopped in half and wrapped with cow hide to create a resonator with a long wooden neck for the kora. For support, two handles go below the skin and provide support. When playing, the strings of this African musical instrument face the player and are played upright. A kora’s tone is similar to that of a harp, but when performed in the traditional method, it sounds like a guitar.

In future blogs we will explore further about music instruments from the African continent and their very intricate utility back in those days up till now.

Get our app, stay in touch and lets help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Essentiality Of Media Training For Entrepreneurs//Pt. 2

Estimated reading time: 4 minutes

Media training is a set of communication skills designed to help people express themselves and tell their stories. It can be taught to people of all experience levels, and it can be provided in a variety of ways, such as one-on-one meetings, small-group meetings, in-person and online training, and more. Also, it can help people learn how to respond to difficult questions and situations, improve their relationships with the media, and feel more confident speaking with the media. For example, it can help an entrepreneur feel more in control of the media narrative about their business and ensure that the story they want to tell is told. This is Part 2 of the blog series on media training. If you’ve just stumbled on this content, do well to read up on the previous part.

4 Reasons Why You Need to be Media Trained Right Now?

  1. Storytelling: Media training can help improve your storytelling skill. Storytelling on the other hand, will help you connect with your audience, gain empathy, and create a bond with your customers. In case you don’t know Before you start a business idea, do this!
  2. Removes Anxiety:  If you always feel anxious or something, media training can help improve your presentation skill. It can point you to your natural voice, the right body language, and how to calm your nerves. All of these will in turn boost your confidence, giving credibility to your pitches. Bonus, it will help you maintain focus on your narrative. At Joadre, we connect entrepreneurs with investors, and we do this in a dynamic way. One of them is through media interviews with chosen entrepreneurs. At some point, when we ask the entrepreneur to tell their story, pitch their business to potential investors, ask what they need, etc. I would quickly discover anxiety. Some underbid out of anxiety, while others just continue to be camera shy. Even though they have the right words, it’s buried in the abyss of their stomach.
  3. Agenda Setting: Agenda in this case is the narrative you want about your brand or business. What do you want people to think of when they think of your brand? Media training will help you create what is known as Key Message about your business. And, everytime you appear behind a microphone, in front of a camera, or maybe behind keypads, that is your core message. You get to know how to frame your narrative and achieve desired effect. Basic Education For Entrepreneurs. 7 Must Haves.
  4. Guides: It will guide your heart to pick the right media to reach your target audience. For example, it’s easier to reach artisans through radio than television. Wondering how? Radio is mobile, and the majority listen to radio while working, you can’t say the same of TV. Even when choosing the radio station, you also need to consider language.

How Much Does it Cost to Get Media Trained?

The price of training depends on the number of participants, number of hours needed, amongst many other factors. But surely, you can always negotiate. Nonetheless if you consider the amount it costs to fix a communication problem, you’ll definitely agree that preparation cost is cheaper. Looking for an expert to media training you or your executive, reach out to us here.

Never forget this!

The media is constantly searching for new stories, information or interesting events to sustain the attention of their audience. At some point, you or your business may be found as the subject of the news. Don’t be shocked yet! All you need is to have had good media training to face the journalists when they call, and ask for your side of the story. Therefore, as an entrepreneur, you should invest in media training now.

Get our app, stay in touch and let us help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 


How To Write  Your Project Report


Imagine you have completed a project, then what? In this article, I want to introduce you to a very technical aspect of Idea Management.  We will explore the need for a project report and also how to create one. You have the “ongoing status report” often termed mid-term project report and you have the “completed project report. Start either report with a brainstorm session. The brainstorm session is meant to help you remember and then journal everything about the project implemented so far. Do not self edit at this point. You want to put as much information on paper as possible so that you do not forget. Out of this brainstorm report document, you can begin to structure, style and create your actual project report. 

What is a project report 

A project report of a written document you use to showcase the results and findings of a project. It is often written alongside the project and completed after the project has ended. It is very important to develop the design fo a project report even at the very beginning of the project. If you have received a grant or any kind of investment for your idea or venture, you might need to submit a report. 

This report should show the activities you carried out, how you spent the grant and more information around evaluation and results. Some grant offices have their own template for writing a project report. So be sure to ask or get the template before you begin the project. This helps you to stay on track and gather the needed information. 

When do you need one

As mentioned above, you might need a project report if you have received financing of any kind for your project. Also if it is a grant that is paid in instalment, you will need a mid-term project report to be able to get the next payment out. There is a difference between the mid-term report and the final report. The mid-term report shows what has been accomplished already. The status quo! 

Also, it reflects any changes relating to the original project idea and the challenges you are facing. This is when you can request significant adjustment to the overall project. The final report is submitted at the end of the project. One assumes, you have either completed the project as expected or ended the project due to some specific significant reason. If so, you will have to elaborate on these specific reasons within your project report.

Some important relevance of a project report

  • Use a report as a tool to evaluate your  project. 
  • It helps to ensure that you stay on track. 
  • If you have a team, it provides them with information so that everyone is on the same page. 
  • A project report is also useful to show the public what you have been up to with a specific project. 
  • You can also use a project report to show potential investors or partners the status quo of your venture.  

Tips to structure a project report

Start with the objectives of the project. You must have submitted a project proposal at the beginning. Check the format of the proposal and use this to format your report if there is no template available.

Must include in your report

  1. Cover – include a report cover which is the executive summary of the report. This is not more than one page. And you often can create this after you have finished writing the report. 
  2. Table of content – If your report is long or more than 20 pages, I suggest you include a table of content to help people navigate the report better. 
  3. Define your objective – think about why and what you want to communicate with the report.
  4. Audience – Know who will read the report or who it is for. Make sure to write in their language, style and context.  
  5. A report should have some facts, statistics if available and data that can back your conclusions or steps taken during the project. 
  6. Make provisions to communicate any evaluation and monitoring methods you used during the project. 
  7. It is important to provide the background of the report before going into details about the activities. 
  8. Include challenges you faced during the project and any contingencies you implemented to counter these challenges. 
  9. Activities – break them down into milestones if you did so initially at the project proposal. If not, find a structured way to arrange the activities. A simple bullet point can also work if they are not too complex. But if there are sub-activities, you need to report on, then you should use headings to section your activities. 
  10. In some reports, you might need to create a separate document to report about the budget or numbers if this is a significant part of the project. Especially if you received funding for the project, you will have to report about how the money was spent or allocated. 
  11. Recommendations – this is very important in reports as it helps readers or the audience to learn from your experience. 
  12. Now do you forget the conclusion of the project which you should highlight in the report. Conclusions are like the big take away or “Aha” from the project. 
  13. And then do not forget to mention the team, special people that assisted or contributed to the project. Make space to say thank you and give credits when due.

Re-read with a fresh eye

After you have completed your project report, make sure to read it again for errors, complex explanations and confusions. Try to write the report as easy to read as possible. Remember those that will read the report do not or may not have participated in the project, so provide enough background information without overexplaining. After you are done, it is time to add some images or any other documentation you gathered during the project. If you have a team member, be sure to send them to read and give feedback before you share your report. You might also write the report in a team, so make sure to debate specific areas thoroughly. Also learn to pitch your report in about 3-5 minutes, as you might end up only presenting your report verbally. Now you are ready to share your project report. 

Get our app, stay in touch and let’s build together

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you want to contact us, use our contact form or consult us  through the app. I look forward to welcoming you at our Yellow Lodge Space and in our ACTIVATE program.

Thank you for reading to the end. 



How To Start A Liquid Soap Business


Almost every home has one brand of liquid soaps or the other. Homemade soaps, especially those that use organic ingredients or have an extraordinary smell, are a hit with many customers since they are an inexpensive luxury and a popular gift-giving idea. To succeed at the  liquid soap business, you will need to develop quality soaps with brilliant scents, control your inventory and pricing, and market your products. Sounds simple, right? But let’s take a closer look at the steps. 

Liquid soap is a cleaning agent that can be used for washing plates, clothes, tiles, cars, etc. But let’s not forget that many of these  Liquid soap business owners have realised that adding great air fresheners make the environment scent good, which then increases the value of the soap. Liquid soap business is very lucrative because they are being used in various locations like home, offices, restaurants, airports, public toilets, etc. Also, let’s remember that products that are consumed and finished are always good. People will need to refill or replace. 

There is a market, but you have to own equity. 

With a Nigerian population of 200 million plus, I bet the market is massive. However, just a few large brands dominate. And many of these dominating brands are foreign, which means the end revenues or money, are taken abroad to the mother company. See you enriching foreign business owners/investors with your small purchase of soap. It is your time now to own something and scale to become significant in your own community. Now let’s delve into it.

To start a liquid soap business, you will need the following these 7 steps:

  1. Create a business plan
  2. Create your one-product recipe 
  3. Develop your production
  4. Source your materials 
  5. Produce the soap
  6. Market which includes branding
  7. Maintain your business

So now, let’s explore these steps systematically. 

Create a business plan for your liquid soap business. 

Many micro entrepreneurs love to omit this stage. They call it papare work and dislike it. But, please trust me on this. You need to sort out your thoughts, your ideas, your opportunities, your limitations. Crafting a business plan will help you do this. Let me convince you further and read why you need to plan! Planning is very essential to the success of any business. If you want your business to become a big deal you need to take time to write out a detailed plan. If you dislike business plan, then download our template and use the Idea canva or learn to create your own blueprint for your idea. In our app, we will publish video tutorials on how to use the Idea canva, so download our app here. Also remember that during the process of developing your plan, you should consider the legal issues like accreditation and setup. 

Create your one-product recipe 

Not knowing how to make liquid soap is not an excuse!

Can you start up something you don’t know how to make? So you have to learn! You can learn from youtube videos, from local manufacturers and can even attend liquid soap making classes or workshops. However, there is another route to take here. If you are not passionate about actually making liquid soap but you love to build a business around it, then find a partner that loves to make them. You must not be the only one to build your idea. You can find someone that is very passionate about product making and team up. Our advice here is that you focus on one product at the beginning. Masterthat, secure the recipe and scale it first before you begin to explore others.

Develop your production

Now the next question is space. Where would you design your production? How would you do this? Is it a mobile setup which you remove when done due to space or can you dedicate a space for it? All these questions you can answer during the process of your business plan. We offer online coaching sessions to guide you through this planning process for your idea. You can get our app and as a paying app member at our academy, request a once a month online session. Space alone is not sufficient, but a clean ventilated space is what you want. Would you work standing or sitting? What kind of work table would you require? Something that you can easily clean,sterilise and is durable. You must not buy all these new, you can opt in for used equipment. 

Source the materials to start your liquid soap business

This entails that you figure out all the raw materials and tools you will need. Actually, If you did a detailed business plan, you will already have a list. But here are some things you will require.

  • Cans
  • Measuring bowls
  • Water 
  • Bottles or packaging cans.
  • Mixing spoons, Spatula
  • Sodium Laurate Sulphate (SLS) 
  • Carboxymethyl cellulose (C.M.C) 
  • Texapon – Sulphonic Acid  
  • Caustic Soda – Soda Ash 
  • Sodium Tripolyphosphate (S.T.P.P)
  • Formalin
  • Colourant and perfume. 
  • Packaging material like stickers, sealers
  • Thermometer
  • A funnel (if you do not trust the steadiness of your hands)

And some other things. Make sure to do your research. For those of you living in Lagos I suggest you visit Ojota market, as you will get all of these products there. 

It is time to produce your liquid soap. 

This is a very important step as you should register or note down every detail happening. You want to keep your quality and consistency. Therefore you should study what makes your production lap better and more efficient. How long does the soap need to stay stored for? What is the shelf life? All these help you to know how much to produce, when and how.  Also this process shows you if your logistics work seamlessly. When does the raw material arrive? Can you get them easily as replacements if needed?

Market which includes branding

It is all about creating a recognisable style for your product. It’s all about creating awareness for your liquid soap business. Even though you must have planned this out or identified some ways in your business plan, it is time to implement them. You might need to get a graphic designer to help you design and print out your brand design which you will attach to the bottles of liquid soap. 

The easiest to do is to  create a social media page and start from there. Develop some small business cards or postcards which you can share when you meet people. Make small soap samples using very small bottles to use as give away samples to potential clients. Begin to visit those places we listed above that you can buy in bulk. 

Maintain your liquid soap business

This is the part many entrepreneurs forget to dedicate energy to. From time to time, you have to check what works and what does not work well. Starting up a liquid soap business is very exciting because you are going into a field that has a large customer base ranging from the average home user to the corporate offices. However you need to make a business plan as stated above and also learn all you can about running a business. But remember, your business plan is meant to be like your Bible or Koran. 

You revisit it and re-edit or update based on your actual operational experience. Find out what you need to standardise or what operations you need to scrap out. Find out how to get more reliable supplies, how to streamline your logistics. Who to get on board and who to discontinue relationships with. All these reflections, standardisations, monitoring and reporting will help you grow from a micro enterprise to an international style liquid soap business. In our app, we dedicate efforts to publish more business building information, tools, techniques and resources. So join us at the Joadre academy for MSME to grow your ideas and self. 

Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you want to contact us, use our contact form or consult us  through the app. I look forward to welcoming you to our ACTIVATE program.

Thank you for reading to the end. 



Essentiality Of Media Training For Entrepreneurs – Part 1


If you haven’t done a media interview before, trust me, you’ll forever think it’s a walk in the park. Chill! I am not saying it’s a backbreaking task. Even though it can be, if you’ve never had training. It takes a lot of courage to do a live radio interview! Well, thank goodness for social media! With social media, we all can hide behind our keypad and express our stance. If you care to hear the rude news? It’s not even that simple when a business enters a crisis. The ravenous 24-hour demand for news has made it important for entrepreneurs/business leaders to acquire the skills to milk media opportunities.

This article therefore takes it upon itself to show you round the yard of media training and why it’s important for you to have one. This is a 2 part article. So make sure to subscribe to know when we publish the next part.

What is Media?

For ease of understanding, we are simply going to define media as any communication channel or tools used to disseminate such things as news, movies, music, advertisement, information, mostly to a mass audience. Media can easily be categorised into print, broadcast, and internet. If broken further, we would have newspapers, magazines, photography, billboards, television, radio, cinema, digital media, social media, etc. Is media training learning how to use this channel? Find out below. Meanwhile don’t miss this information Why to use content creation to make money online.

What is Media Training?

First, media training is really not to teach you how to create music or news. So, briefly, media training is a program designed to help individuals, entrepreneurs, business managers, spokespersons, and employees of an organisation or business effectively interact with their target public. However, it also aims at establishing a good communication relationship between the organisation and the media. 

The core reason for media training is to provide the right amount of coherence in messages going out from the organisation or bearing the business name. In order words, it is to ensure that all communication efforts; speeches, interviews, press releases/conferences etc, done on behalf of the business outfit, reinforces the same message, otherwise known as key message. Looking for How to Succeed Without Social Capital, a.k.a Connections.

Must I be Media Trained as an Entrepreneur?

The answer is YES! Even when you have a Public Relations Executive, at some point, as the business owner, you’d have to face the media in-person. The fact is, your words carry more weight than that of any delegate, especially in a crisis situation. Unfortunately, many entrepreneurs don’t know what to do when journalists reach out to them. One second, they’ve missed out on a free media exposure. 

In a crisis situation, some entrepreneurs or business executives inadvertently damage their brand’s image by saying “no comment”. Well, they were never trained, so they have no idea of what to say. We reckon with the fact that journalists can be ruthless when trying to get to the bottom of a story. Some would choose to ask really tough questions, while others may decide to be confrontational. At this point, you should never respond with “No Comment”. What do we suggest? ‘Block and Bridge’.

Block and Bridge  – Number one media interview lesson for entrepreneurs 

Block and bridge is a technique used by Public Relations experts to reclaim control of in a media interview, in order to get across their intended message. How is that done? They start by first acknowledging the question (to assure the journalist that they heard the questions). The next step is called smooth transition. Smooth transition is an effort to maintain a friendly atmosphere that gives a seamless opportunity to redirect the cause of conversation. Here are some of the statements used to achieve this: 

  • Thank you for bringing that up, however, it also speaks to a bigger issue which is…
  • That is one way to think about it. Another way is…
  • That is not my area of expertise, but I can tell you that…

Take The Bold Step & Bridge The Question!

After you have successfully blocked the question, the next thing to do is to bridge. What does that even mean? Bridging means that you would be introducing a topic that aligns more with your intended message or that of your company. It could be showcasing some of the great things your company has achieved, Corporate Social Responsibility (CSR activities). 

Think of it as an opportunity to connect with your target audience, therefore, employ the use of story. There’s no other way to say it, media coverage is a sure way of gaining attention on your brand/business. So, put forward your best foot, be prepared for hard questions every time. Lastly, be friendly when answering even the hardest of questions.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 



Citizen Journalism? First To Break The News Syndrome – Fake News


In today’s world, more and more people are getting involved in the world of journalism. In some cases, these people are not professional journalists, but rather everyday citizens who are documenting events as they happen and sharing them with the world. This type of information spread, which involves the general public in the process of gathering and disseminating the news, is often referred to as “citizen journalism.” This type of journalism has a long and storied history, and is often credited with helping to bring social and political change to the world. Helping to bring social and political change to the world? Well, that’s one way to look at it. Another is that it’s a strong tool for propaganda.

That’s been the two sides of the debate in recent times. Some fault citizen journalists of being plagued with “first to break the news syndrome”. This syndrome, according to critics of citizen journalism, feeds fake news. But is that true? Well this article hopes to remind us of the benefits of citizen journalism. Even though there are some cons, do they outweigh its pros?

Citizen Journalism Is Not Fake News

In the past few years, fake news has become a major political issue. Much of this fake news has been spread via social media. But fake news isn’t just a modern problem — it has been around as long as the press has. It is sad that fake news and citizen journalism are often used interchangeably, but there are some important differences that set them apart. The most important difference is fake news is designed to look like real news, while citizen journalism is simply real news. Fake news mongers are paid to spread misinformation online or feel dedicated to the agenda to do so for one reason or the other. Read further to learn what citizen journalism is rather doing, against what its critics are amplifying.

Watchdog Of All And Sundry

Citizen journalists have been able to serve as watchdog of both the government and mainstream media. In the recent #Endsars protest which happened in Lagos, one of the factors that made it difficult to cover up the event is the live report done by a citizen journalist. Social media is a viable tool employed by citizen journalists to disseminate their report. In the case of #Endsars, instagram live was used. Even despite this, concerned stakeholders claimed it was a doctored report. It makes one wonder, do they doctor live instragram recording too? It is convenient to think that haters of citizen journalists would do anything, say anything, to tarnish its reputation.

Balance stories by mainstream media

Gone are those days that mainstream media can feed audiences with just what they want. Not to consider now that many mainstream media products also come into play with their own agenda. The question is then  – whose agenda is it? Things have really changed, citizen journalists identify and correct misunderstanding, or misreporting. It is true that mainstream media are strictly regulated but luckily, citizen journalism is not. Therefore, it presents its audience with a wide range of news stories, each to help properly understand a news event. Don’t miss our previous post on Fear of failure? This is how to stay courageous!

Real Time News Report with Citizen Journalism

Equipped with even the least of smart phones, a citizen journalist is capable of reporting  and disseminating news events in real time. Not to imagine those with a sophisticated battery of production and dissemination tools. As a matter of fact, mainstream media sometimes depend on video/photo reports from citizen journalists to augment their news story. Check this report by a concerned citizen Sexual Abuse in Nigeria: The Uwaila Vera Omozuwa story.

Tech like misinformation mapping and computational linguistics may help.

We definitely acknowledge that there is a real danger of fake news on the internet, where hoaxes can be repeated as legitimate news. Even news organisations are sometimes fooled. Sometimes, the truth is lost in the noise.  We however, argue for tech projects that will build a system that can identify fake news by using techniques like misinformation mapping and computational linguistics. We really hope to hear from you, what do you think? Do you think citizen journalism is an estate of fake news or otherwise? 

An opportunity for entrepreneurs

But entrepreneurs, look at this development. If tech has decentralised traditional gatekeepers of information dissemination, then you too can enhance your game and get into the space. As professionals gathering real news, creating your own ethics and regulations. The question would be “WHY“? Maybe you too can build an information project to create a better world where diverse information is accessible to all.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

Get our app, stay in touch and lets help you develop your ideas

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when its out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



Discover Your Authentic Self And Develop Your Idea 

Every human being has something very special and so unique about them like their ideas and their purpose. Yes, I mean it. Even when we all might share very universal emotions and nowadays, lifestyles. The truth is that you have your authentic self right within you. That is who you are. All the noise and identities life has forced upon you is not who you are. For us at Joadre, we know that for you to get great ideas to launch your projects, you need to stay true to yourself. But how easy is this in our world today? 

The game changer approach – discover you!

I personally met Ceri Samvilian a couple of years ago at an event in Vienna where we were both speakers. Ceri is a certified authenticity life coach. She got on stage to share her message “discovering our authentic self”. Previously, I had not really focused on authenticity as a personal development process to enhance entrepreneurship. But as she spoke and later on, we met a couple of times to share ideas, I began to see how impactful this would be for entrepreneurs. 

Does your idea resonate with your authentic self?

You know that to create a solution or start an idea, you have to believe in it yourself and the idea. This means it has to be something you truly care about. Something that resonates with you. Right? But how do you resonate with something if it is not authentic to you? This is where the journey begins. When people search for great business ideas, I encourage them to tap within first and listen to the message they have been given. But if you cannot connect with yourself, how can you hear the message? How can you find the ideas? How can you create sustainable solutions?

Join our 2 – day program to develop your idea and discover you

We have developed a process to help you through discovering you and then transforming what you find into a great idea which you can either execute as a business or a project. I am so excited to announce that, together with Ceri, the authenticity queen, we have curated this special program that merges both of our expertise together. An Ideas and Self development program called “ACTIVATE”. 

It is a 2 – day program and we provide you with accomodation at our Lodge, feeding and relaxation sessions. Click to visit our Yellow Lodge space and read more about the program as your coaches. You know you are made for more. There is something you are passionate about. And you are willing to take action. Activate your power and begin your path. 

Our intensive program consisting of diverse activities is designed to help you unpack your thoughts and systematically develop your ideas. 

Idea Development – Exploring structured processes to create

You might have an idea to start a project that would bring about social change. Within this 2 day program you will find tools that would help you bring that idea into a real initiative, project or business. These tools and templates you will have access to can be used even after the program. Our goal is to help you transform them into fruition.  

Self Development – A Journey to self Discovery

This is beyond ideas development. We want you to tap into your authentic self as you explore your vision, that is why you will have sessions where you can use innovative tools, like the Ceri Samvilian new journal and exercises, to discover and activate the power in you. 

And we did not stop there, we have some more experience planned out to make you take out the best of the time you dedicated with us and to your self development. As both of us come from the motherland, Africa, we bring in some of our traditions along into the 2 day session like the Iboya practice. You can learn more on our Lodge page under local guide

The future is beautiful  with your authentic self

The world today needs people who are true. Who believe in a better world. Not driven by the expectations of others or the need for validation, but authentic humans who choose love. Let’s begin this journey with you. Lets guide you to explore and develop solutions to make the future a whole lot more beautiful. We want to keep every session within a very small group of about 4 people. We encourage you to check availability and make your reservations to join our program soon. 

Get our app, stay in touch and let’s build together

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you want to contact us, use our contact form or consult us  through the app. I look forward to welcoming you at our Yellow Lodge Space and in our ACTIVATE program.

Thank you for reading to the end. 



Need Funding? Use Grants To Develop Your Idea


So many of us have great ideas that we want to transform into a real venture or project but very often, we lack the funding to do so. Right? In this blog article I want us to take a closer look at grants as a way of raising funding to develop your idea. What are grants? Grants are basically funds from any organisation or the government available for different projects. The government gets its available funds from the taxpayers. Private organisations dedicate a portion of their profits or marketing budget for this purpose. Grants are also often referred to as subsidies. If you believe that grants are way too humanitarian, charity-like or too social for your idea, wait, let me tell you otherwise. 

European states developed through grants to private sector

All throughout history, the government, especially the US and many EU states have sustained their economy using subsidies and grants. Back then, it was local farmers and businesses that profited and received this kind of funding, but now, it’s very large corporations that get to receive most grants. Are the use of the grants fair and always appropriate, no, I doubt this. But that is not my point. My point is that grants are to be viewed differently. I encourage those with a sincere and sustainable approach to access grants rather than very capitalistic ventures or lazy brains exploring this funding opportunity. 

Funding through grants are a 50:50 chance

If you might be interested in getting a grant, you can get our business development app and check our funing list to see grant offices that serve Africa and Europe. But what do you need to do to access grants? Before I share some tips from our experiences, let me inform you that grants are a 50:50 chance. You are not entitled to any grant and you must contest for it. SO either you have your own capital or some financially buoyant relative, you should approach the grant like you approach a bank. Be prepared and equipped with your tools. What do you really need? 

Are you eligible and can you manage a grant?

Depending on the grant, you might need to have a fully fleshed venture, idea or plan. But first thing is to research for the grant and about it. Check who received these grants in the past 3 years or times. Also check the criterias and read through thoroughly. Some grant offices, especially those competent ones, have a help desk which you can call to get more information and clarity. After you are clear about the criterias, requirements and needs, ask yourself if the grant is suitable for you. Like I said, it is a 50 percent funding chance, so you do not  want to waste your time on grants you are not eligible for or you cannot manage. People underestimate the grant application process, managing a grant if they receive one and the reporting process. These 3 processes we would discuss in future content in our app.

Grant Application – Do Not Downplay Your Competence

Now that you are technically and administratively eligible, your next step is to read through the actual grant application. Read it aloud to yourself and begin to answer the questions. It is not rocket science! Trust me. However, if it is a grant that requires you to apply for a ready-to-launch or existing project, you should rather start with the project plan before the application. A project plan is similar to a business plan. In this writeup, you identify what the project is, why the project is needed, who it will benefit, how you would carry it out, the cost and how it will generate funds. One thing I see people forget is to brush up their CV and about the team. Please spend some time there to make sure you represent your team appropriately, not too exaggerated, but also do not downplay your competence. 

Is The Grant Funding Sufficient? Is It Worth It?

Now examine the grant application to see if there are many extra questions, requirements that you need to prepare. The thing about grants is that many do not pay the total granted amount up front, nor do many grants finance the project to a 100%. Why should they? Remember the point here is to assist you with the expectation that you also have the financial and managerial capacity to host the project sustainably. So if you find out the percentage which they fund, make sure it works for you after you add your own to it. 

Then when it comes to budgeting, remember that your time is money as well. Many grants would want to know the financial contribution you bring to the table. Also many grants do not expect a payback, meaning you do not have to pay back if you deliver properly, timely and within the framework of the grant. Neither do you have to pay interest like you would do with a bank. However, you will be occupied with paperwork like writing mid-term reports, documenting your work and making final reports and accounts. Is this worth it? 

Well after exploring several funding strategies in the past 20 years, I can tell you none is easy. The bank would need paperwork as well. Investors would need reports too. So endure the paperwork and get your idea developed. At least, you do not have to pay interest. It is rather unfortunate that access to capital is this complex in our modern world. But you got this! Now back to your own investment. It is simple, either  you have some money in the bank or you can get overdraft from your bank. Maybe you have an investor too. 

Your Time Is Money

It is important that you know this. Your work time has value in money. For this to be valid though, you will need to keep a Worklog that entails date, actual activity or work done and the time used to do it. Is this not too much work? At first I thought so but slowly did I begin to embrace the value of the worklog for our internal process. We became even more accountable to ourselves, we were able to see what consumes time. So there are some administrative lessons to take out of the grant process. 

A quick wrap up for you to take out of this long article on funding; 

  • Read through the grant criteria an application before applying. 
  • Research and evaluate the past projects the grant sponsored.
  • Develop your project business plan. Remember to emphasise on your competence.
  • Come up with ways to make your own financing part available. 

In future content, we would explore further on funding and I will teach you techniques that would help you raise the funds you need. Meanwhile, we launched our tailored all-in-one business development solution to connect SMEs globally, offer up-to-date business education, tools and funding information, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on its way, sign up for our newsletter here to know when it’s out and get the consistent ressources via email. If you want to contact us, use our contact form or consult us  through the app.

Thank you for reading to the end. 


Joadre Editorial

Before You Invest In A Business, Look For These 6 Signs

Truth be told, the decision making process to invest in a business can really be daunting. Not only will you have to sieve out the right decision from your fears, biases and intuition, you would also have to deal with post-investment dissonance. You know, taking that huge risk to invest, maybe all your life savings in a business only because the business idea sounds fantastic. Well, Okay, to save you this stress, we have taken time to curate 5 signs or elements to look out for when next someone says “come and invest in my business”.  These recommendations are not only useful to investors, they are also handy for entrepreneurs to do proper assignments before pitching.

  1. Business Differentiator- Thou shall not invest in a me too business
  2. Solid Business Plan is a must
  3. Registration Documents
  4. Number Forecast
  5. Strong Story is what consumers buy
  6. Invest when the Eagle-Eye view is available

Business Differentiator – Thou shall not invest in a me too business

Without mincing words, investing in some business idea is just a sheer waste of funds. The market is already saturated with so many products, don’t invest your money in a ‘me too’  business. Critically review the business idea, what’s new or innovative about the idea or product? What’s unique about it? What problem is it solving? Check if the “problem it is solving” is actually a problem. 

What makes the product stand out? Is the market ready for the uniqueness of the product? Is it truly a new-innovation or a remodified innovation? We are not saying that a product must be a new invention, but that a product must have a competitive advantage. It is this advantage that will make it survive and be successful. A product can differentiate itself by being, for example, the most fuel-efficient car, if there has not been one in the market.

Solid Business Plan is a must before you invest in a business

It sometimes doesn’t take forever to identify a serious business. One of such easy ways is through a business plan. When someone says they have a business idea or they are into a particular business, ask them for their business plan. Not only does this show that they have given the whole idea a thought-through, it also shows their level of commitment to the idea. See a business plan as a roadmap, if you trade crypto, see it as a whitepaper. Check out our recent post on crypto investment. 

A good business plan shows where the business is going to, projection of when it will get there, and how it will get there. A good business plan will contain information such as: target market data, marketing plans, sales channels, financial projection, competitors analysis, SWOT (strengths, weaknesses, opportunities and threats). Check how to write a business plan. A business plan is a must before you invest in a business!

Registration Documents

If you have been invited to invest in an established business, then it is proper to request to see the registration documents. However, this is not enough. You need to combine all the prescribed, at least to the level of conviction. A verifiable Nigerian business will for instance, have documents that includes but not limited to Corporate Affairs Registration, Tax Identification Number, Association registration. If it’s food, drugs, beverage, cosmetics or similar, it will have the National Agency for Food and Drug Administration and Control (NAFDAC) registration number. 

Some other businesses require Standard Organisation of Nigeria (SON). All of these will prove that the business passed all the legal requirements and procedures, as stipulated by the government.  You don’t want to invest in a business that didn’t do the right thing, and for that, getting heavily hit with legal actions. If the idea is very excellent but does not have all these documents, the entrepreneur must be able to inform you at least about which documents are needed on the spot. 

Number Forecast – to invest in a business

Remember, you are an investor not a charity organisation. You are not donating your money for some charity cause or are you? You need solid data that shows your money will be made back with profit. If the business has not been up and running, then it must show: what’s expected to come in, when business will hit the targeted number, most importantly, when you as an investor can be expected to start earning your money back, with profit. 

In short, you must be convinced that there is a strong finance plan. There should be a clear cut investment structure that shows percentage of ownership for a particular amount of cash. Say, invest 200,000,000 million to get 5% ownership. As an investor, you will have to negotiate what favours you here. Don’t forget to ascertain the exit plan.

a good business idea is problem solving,

has a good business plan and a strong story

Samuel Olawoyin

Strong Story is what consumers buy

The market as said earlier is saturated with so many products. It is only wise not to invest in a ‘me too’ business idea. Consumers are not robots, just like you are not too. If an idea has a great story to back it up, and it can convince you, it is likely to convince the consumers too. Consumers buy experience/story around a product, not majorly the functional feature of the product. 

Think of story/narrative as what the consumer will tell their friends about a product, how they will describe it. In that case, someone asking you to invest should be able to tell; where the idea came from, and where it’s aiming at. What needs to be met? How will it change the world? Why should consumers abandon product A to pick yours?.

Invest when the Eagle-Eye view is available

The eagle-eye view is that which flies high above the landscape and sees far beyond what is for now. Where should the business head towards? What are the opportunities sto scale? How will the business develop? What vision does the business have? We will explore the eagle-eye view in more depth in other contents as it is so crucial before you invest in a business.  

To sum it all up, a good business idea is problem solving. They have a good business plan and a strong story to push it’s solution out.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy,
  • data information to guide you and
  • a community of both international partners/investors and Nigerian entrepreneurs.

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

Why Brands Name Don’t Really Matter


Okay, this really sounds weird, isn’t it? That brand name doesn’t really matter!  Sure you have enlisted 100,000,000 points to counter this argument. Okay, wait for it! Who knows, maybe you would have had a change of opinion after reading through this article. Without much ado, let’s jump on it, let’s clear these three myths that make you think brand names matter.

  • Consumers buy because of brand name
  • Brand name itself attracts talents – You say what?
  • Brand name increases sales – Fat Lie!

Consumers buy because of the brand name – Don’t say that again!

Does someone sending their child to buy toothpaste and insisting on a particular name, means they are buying because of the name? Well, no! If you are in doubt? Answer this simple question. Do you buy Cocacola because the name is Coca-Cola? Fine, in some cases, you like the name, but that’s never enough motivation for purchase. The truth is, people buy a product not because of the brand name, but because of their familiarity with the brand name. Also, they do because of their experience while associating with the brand/product. It is this experience that gives birth to brand loyalty and translates to a good brand name at the end.

People buy GUCCI because of the story they’ve heard or experienced; exclusivity, luxury, not really the discernible meaning of the word GUCCI. But it can be easily miss interpreted that people buy it because of the name. Click to learn Deep Mindful Strategies to Build Your Small Business.

Brand name itself attracts best talents – You say what?

When the indigenous people say a good name is better than gold, perhaps you misinterpreted it. Wake up! They didn’t mean Laura is better than Lawrence. What they are basically referring to is the deeds of the bearer, not the name per se. The same as for a brand, talents will be attracted to a brand not really because of the name, but because of its personae. Most importantly, talents are drawn to work with your brand based on the story they have heard about your brand.

In some cases, they wish to work with the brand because of the experience they have had with the brand too. An urban person is most likely going to like to work with a brand that creates urban feelings/experiences. Experience for a consumer could be; exclusivity of a brand, luxury etc. While the story could be; expensive or cheap, quality or fake etc.

Brand name increases sales – Fat Lie!

People don’t pick up items on the shelf and buy them because of the name. Don’t get this twisted, a name is very important, I mean, it’s the first thing anyone will hear about a brand. Also, it is possibly the last thing they will hold on to. But the question is, do people buy a product just because of the brand name, which will then translate to increased sales? Think about it! There are many variables that bring about increased sales but the name surely isn’t on the top 5 of the list. Check out 3 tips to make more sales for your online business in Nigeria.

The top factor is the consistency at which the brand delivers its promise to the user. Thus, creating a good user experience and sending a good story about the brand out there. Remember, word of mouth is the most powerful form of advert, and it’s also the cheapest. One of such good stories is a brand being sustainable. Learn how to Create Sustainable Routines To Grow Your Business here.

What should be your concern!

As an entrepreneur, you should be more concerned about the experience, story and personae of your brand, and not the discernible meaning of the name. Big brands don’t joke with this, and that’s why they keep investing in improving user experience around the brand, in order to insure brand loyalty they have gained. However, we align with the school of thoughts that you should keep the name simple, memorable, and creative. Also, be aware of the culture, ideological profile of your target audience before giving your brand a name. Most importantly, refrain from a name that restricts your business to one product. What happens when you wish to diversify. As a matter of fact, it is not important for the brand name to directly reflect the product you offer, ask yourself is ‘apple’ selling apples? 

What you should never forget from this article

The key message of this article is that you should focus more on creating a good story, great product and experience around your brand. Focus less on the discernible meaning of your name! Why? People who buy a product remain loyal to the brand because of their experience using the brand. Some decide to buy because of the story they have heard about it. The story could be excellence, premium, or organic product, and the experience could be exclusivity, luxury and longevity.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

3 Success Misconceptions To Rethink To Become Successful

There is probably no other phenomenon that is as difficult to define as success. Do you know how difficult it will be to count the strands of hair on our head? That is how difficult it is to define it, as well as count the various definitions given to it. The difficulty could be associated with the fact that it means different things to different people. To one person, success means getting 1st position in their academic pursuit. For another, it is adding a couple of zeros to the salary earned (Yes, I am now earning in seven figures kind of success!).

Its relativity has led to many misconceptions about its definition. In this article, we would attempt to identify and burst 3 common misconceptions about success. Most importantly, It should at the end prompt an inner search within you. We hope to stimulate you to search within you, what does success truly mean to me?

You must have loads of experience and work insane hours

This is a misconception that you need to have a lot of experience before you can become successful. Well, in as much as experience is a thing, success doesn’t directly need much of that from anyone. All success is asking of you is smartness. How does that come about? For instance, if you have an interest in the clothing industry, you may enrol in a short course to equip yourself with the requisite knowledge. You don’t need to have 500 years of industry experience yourself. The smart decision will be to partner with someone who has experience in the industry. Do that and watch as success smiles at you.

All success is asking of you is smartness.


Check this our previous blog to Find your power and the secret to success.

Become Mr and Ms. Bussy for success

Another leg of this misconception is that you need to be hardworking or work insane hours to achieve success. No wonder everyone is forming” Mr and Ms Busy”. Well, what success has asked of you is smart work. This means consistency and not hard work in the common sense of it. There is a difference in these things. Take, for instance, achieving a toned muscle. It is about being consistent with your workout routine, smartly developing, say, 1 hour per day to work out, not dying at the gym on Saturday by spending 7am to 6pm. You want to Become successful! Try this simple master technique dished out in our previous blog.

The Overnight Success Virus

We decided to call this a virus because it is rampant now. Everyone wants to make it overnight without putting in the effort, by effort, we mean smart work, endurance and patience. Well, you can’t really blame people for this misconception. Why? Because no one really talks about the phase they passed through before making it in either career or pursuit. Unfortunately, those who decide to talk, sometimes, just overwhelm. They ridiculously overwhelm everything with bad energy, which just makes someone with a feeble mind say they can’t make it. 

This overnight success virus makes people involved in all sorts of criminal activities. Often times many become victims of fraud by committing a Ponzi scheme, alias 30% ROI. There is no other way to put this, success requires patience. It will be easier to accept this fact when one agrees that success is not a destination, rather, it is a continuous effort or behaviour at achieving excellence.

How to identify Ponzi Scheme

Success is all about Money?

It will be untrue if we totally say it has nothing to do with financial or economic achievement. However, we can debate that it is not just about having money. While it may be true that you need money to live a good life, it is also true that beyond money you need other things that give you ultimate fulfilment. If you don’t discover these things on time and allow your attention to be only on money, it is possible to end up with a less fulfilled life. 

We are not ignorant of the fact that you need money to get what you want. Yea money is a means to an end in achieving your goals. It is safe to hang it on the fact that until you make enough money, you may never get to know that real success is not in and all about making money. Still, you must and need to make money.

On a final note, when it comes to defining or explaining it, you must always remember that success is not a destination, rather it is a continuous effort or behaviour at achieving excellence. Now, over to you, what does success mean to you? Do you know of any other misconceptions, let’s hear from you in the comment box.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

The Magic. Build Businesses In Africa

We have launched our tribe and we are working to build businesses in Africa. Imagine this!

Imagine what 3000 of you can create – cross-continental tribe

This is only the begin of an idea we have birthed since 2006, as we started off by counselling young Nigeria women who survived human trafficking, a form of slavery and exploitation, in Europe. Now the idea has come to fruition. We have created this platform. It is on you to get on board, share with friends, connect with us and let’s grow this together. Join us here and start the change now. 

Imagine this, 1000 small businesses on board from Nigeria, 1000 African diasporas from all over the world and 1000 native Europeans from all over the world, coming together to create a sustainable global economic ecosystem. 

Money is not the driver of our case, but money we would use

Sustainable firstly by deep values, that are integrated, and not separated from economics. Culture, society, community, spirituality, all working together in our economic space. We embrace all these aspects of human existence and inspire our tribe to develop only products and services that truly enhance these aspects while the pursuit of economic gains. Money remains an idea, a collective idea we have come to accept as a form of exchange. Money remains an instrument we use to start small businesses. Therefore, money is not the driver of our case.

Build in your space of expertise towards the vision of a sustainable world. 

Services and products made by the tribe members are used by the tribe members if geographical delivery permits. Proceeds from the tribe subscriptions are invested in the tribe members and community ideas. We deliberate, we showcase, we suggest, we move together. Joadre is aware that there are many groups on social media that are fair and want to recreate a new kind of sustainable ecosystem, but on Joadre, it is not about creating content and making members do the work of creating content, it is about everyone building in their space of expertise towards the vision of a sustainable world. 

What We Do. How We Develop On The Tribe

  • When we have major decisions to make that would affect our tribe, we share, we debate and we vote. 
  • Using our weekly blogs, weekly videos and podcast, we publish new information relevant to the ecosystem. Not based on mainstream trends, but based on the possibility of growth for our members. 
  • Our goal is to use our tribe subscription profits to develop funds for businesses in Africa as we intend to scale our platform to other African cities. 
  • We want you to understand deep information, back information, analysis and how it is relevant to your small business, ideas or intended ventures. 
  • We want to show you the opportunities and blind spots within the global economic ecosystem. 
  • We want to help you start your ideas and guide you towards how it can truly become a sustainable venture that empowers and gives value. 
  • It is our mission to help you find that unique business proposition from within the unique mind you possess. 
  • We host live meetings online and in person as workshops, group meetups and large conventions. 
  • We are building social capital, financial capital, network, partnerships and links to create synergies within our tribe web. 

Joadre is a place for inspiration as we share stories and biographies from and with the tribe, as we showcase others journeys and show you how they navigate challenges. We have realised that funding ideas, funds to start, and the right partners on ground are key aspects for you, so we are working at the background, discussing with funding partners to get on board as investors, to open more possibilities to you in the tribe. We release more features based on what you really need. 

Stay curious and build businesses in Africa

Joadre was launched to help you start your side or full time business. Now you know the zeal and drive we possess. You know how serious and in-depth we have been studying history and the status quo, you know how hard we are working behind the scenes, this is your opportunity to be part of our work. Join the tribe. All these opportunities and features are only available for our tribe members. Get the tribe app – available right here, learn, stay curious  and build business in Africa. 

Get Involved, Join The Joadre Movement and Here Is How!

The process is easy! First, Welcome. Since we will release more tools and features in the future, it is important you have one login for all our features from live event access to digital platforms. Get on the tribe page at https://tribe.joadre.com, sign up with either your email or socials. 

You will be directed to the app on google play store (IOS for Apple users is in the making, and a web app will be released soon). If you have only Apple, we will still make sure you are involved. Get our newsletter, so we keep you in the loop with infos, updates, opportunities as they happen. 

You can follow us on social media, but remember, we do not own any social media platform, so if we get censored for our truth, you might lose contact with us, so newsletter is still the best option. Nevertheless, it seems to look good if the social media platform has many followers. If you are already on them, follow these accounts – Joadre instagram, Joadre Facebook, Joadre Pinterest, Joadre Linkedin page, Joadre Twitter and Joadre YouTube

That was it for now. Sorry it is a long article, but we now have it for you to share, debate about it and give us your feedback. This is the first step. Do you want to partner with us or contact us, just use our contact form to reach out.

Thank you for reading to the end. 



How to Start an Affiliate Marketing Business – 6 Steps. Step 1


We are in the age of digital revolution where the traditional business as usual approach is rapidly changing. The good thing here is that the traditional gatekeepers are not in your way, so you can start a business online such as affiliate marketing with literally no social capital a.k.a “connections” requirement. But beware that there are new gatekeepers in the digital space. We will explore this in another blog. Looking for quick money? Affiliate marketing is one of the fastest and easiest ways to make money online. Even if you have an existing business, affiliate marketing is one of the easiest ways to add another income stream to your business.  The result you get from this blog is to actually have a blueprint to start today.

What is affiliate marketing?

Affiliate marketing is a way for you to earn a commission for recommending products or services to your friends, family, network, work colleagues or even strangers who come across your recommendation. When they buy, the seller pays you a commission. 

Step 1: Review your opportunities – this is where to start from 

To start an affiliate marketing business you will need to make extensive research on companies that will be open to engage affiliate marketers like you and in your region because not all companies sell to where you stay. Come up with a list of 10 companies that you will like to promote their product and earn doing so. 

What kind of companies are you looking for? 

While some companies require that an affiliate has a website, a vast majority encourage people who do not have a website to use their social media accounts. With this practically everyone can go into affiliate marketing business. Your goal should be to find companies that have an online store where they sell products or services.  These companies want to have traffic directed to their platforms or e-commerce sites like Jumiang, Cartrollers, Konga, wakanow etc this research can be done online by simply typing/writing “companies that have affiliate programs” on google and you will see a list of companies who do this with their links and you can register. Was that not easy? This action should take you at most 2 days to accomplish!

Bonus tip for step 1: Know who you want to sell to.

Let’s get to do another easy research that you will need to be able to move to the next step. Who are your customers? Those are the people like your friends, family, colleges, strangers you will showcase the product of the partnering company to and they buy. So it depends on the products you choose, you now begin to target the customers that will want that product. Make sure to choose a customer base that you can target. 

That was it for now. This is the first step. After you are done with this. Move on toe step 2 which we would release soon. If you want to know when we release step you can sign up to our newsletter. We are creating videos, tools and more guide to help you start your side or full time business. We are also discussing with funding partners to get on board as investors for small businesses in Africa. This opportunity will only be available for our tribe members. Join the Joadre Tribe now and get the tribe app – available right here to get  notifications, learn and build your business. 

Thank you for reading to the end. 


Joadre Editorial

Formal. Education System in Nigeria, Part 4

Either consciously or unconsciously, when most think of education, we often think of it  only within this parameter. Without mincing words, education is something we receive till forever, it never ends. Visit our previous parts of this series Part 1, Part 2, Part , where we cleared the misconception about the meaning of education. In this part, we will touch on the formal education system in Nigeria.

Historical Background of Nigerian Formal Educational System

Historically, Nigeria’s formal educational system in place today can be traced to the long history of European Missionaries’ contact with Nigeria. The educational system started basically with primary education before the inclusion of other levels of education. All being managed according to their respective doctrines and philosophies. The first secondary, CMS Grammar School, Lagos was recorded to be established in the year 1859. After a while, the British government decided to intercede in the effort of the missionaries by donating learning materials. 

Meanwhile you should know that the colonial approach by the British administration was packaged in three-fold – chirstianity, education and trade. Later on,  the British government gave an ordinance that aimed to the classification of Nigerian schools to public and private schools. This ordinance failed, and another was given, with large employment of foreign teachers and encouragement of missions and private individuals to establish schools. Amidst all this, every community and lands, that formed todays Nigeria, had its own formal education which was not strictly separate from the collective living and aspects of these respective communities. 

Subsequently, Nigeria was amalgamated in 1914 and that event brought about a new ordinance to take education to every part of the country. The country did not have a tertiary institution until after 73 years of the establishment of the first secondary school.  Notably, that first tertiary institution was Yaba Higher College, established in the year 1932 and commenced full operation in 1934. In later years, specifically 1948, the University College Ibadan was established, starting with just 104 students, and the first private university was established in 1999, Igbinedion University, Edo State.

Nigerian Formal Education Structure

The Nigeria formal education system is based on the National Policy on Education (NPE) guidelines. Nigeria’s formal educational system is known to have changed from time to time, but today, it is based on the (1) -6-3-3-4 formula: The one year provided for pre-primary education (kindergarten), six years for primary education, three years for junior high school, three years for senior secondary, and a minimum of four years for Tertiary education( university, polytechnic, college of education), with exceptions for courses like Medicine and Surgery, Law, Vet. Medicine etc.

Primary: Education System in Nigeria

The primary education in Nigeria usually lasts for six years and can be obtained from both private and public primary schools. While public schools are tuition-free, parents are expected to pay some levies. Private schools on the other hand, charge a substantial amount as tuition fees according to their level of development, facilities and location. Parents are expected to make payment per term, and there are 3 terms in a session. Unfortunately, public schools are plagued with conditions such as lack of proper classrooms, learning materials, chairs, teaching materials, health facilities etc. Therefore, many parents prefer to take their wards to private schools. There, they are assured of a conducive learning environment for their wards. Check our previous blog Equal opportunities for all is bullshit!

Primary School Curriculum

The curriculum of primary education includes subjects such as: Mathematics, English, Social Studies, Home Economics, Agricultural Science, and the recent addition of ICT, French and Civic education. Mind you, there is a slight difference between the curriculum used by the private and public schools. Most private schools often decide to broaden their own curriculum. Yet, maintain the general curriculum prescribed by the education management board. Graduates of this level are awarded a Primary School-Leaving Certificate.

For public schools, primary education is under the control of the local government. For the teachers, the minimum educational requirement to be eligible for employment to teach is the National Certificate of Education (NCE). Private school highly depend on the location of the school, for some, the requirement is a Bachelor’s degree in education. Others however, take as low as Ordinary National Diploma/SSCE.

Junior Secondary  School Education

This level of formal education takes 3 years to complete and is divided into two streams; prevocational and academic. The core curriculum includes English, Mathematics, French, Basic Science, Social Studies, Basic Technology, Civics. Whilst the pre-vocational electives include Agriculture, Business studies, Crafts and Computer Education. The non-pre-vocational electives include Creative arts, Religious studies. To be promoted to this level, for a public junior secondary school a candidate must have written and passed a special examination known as ‘Common Entrance’. Should the candidate want to have this level of education in a private school, they would be required to write another entrance examination prepared by the private school. Oftentimes, the frequent age group of students in this level is usually between the age of 9 – 14.

Junior Secondary School Certificate

On the completion of this level, students are awarded the Junior Secondary School Certificate(JSSC). The certificate is awarded after having passed the ‘Junior WAEC’ to either further to Senior Secondary School, Technical College or to enrol for vocational training. Generally, it is tuition-free for public schools, although parents pay certain levies. For students attending private school, just as in the case of primary school, there’s no standard rate; several factors determine how much tuition will be paid. Tuitions are paid per term, and there are 3 terms in a session. Teachers at this level are usually Degree and High National Diploma Certificate holders.

To be continued… Watch out for the next part

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

3 killer choices of colour to wear to your next job interview

There is stiff competition for space in the labour market, amidst an ever-growing percentage of unemployed. It is, therefore, necessary for anyone looking for a job to do so with all intentionality. Companies interview dozens or even hundreds of people, just for one position. To scale through and be the chosen, besides your qualifications, you must pay attention to some little details. What are those details? Find out in this article aimed at acquainting you with the choice of colour you should wear to your next job interview.

Your Fashion, Your First Personality Revealer

Not only does your choice of cloth tell about your fashion taste, it also sends a subconscious message about your personality to your interviewer. The interesting thing here is, they might use it to create an impression. And, the first impression they say lasts forever. With the right choice of colour, the interviewer can perceive you as confident, professional and able to fit into their organization’s work environment. In this blog, we would examine 3 killer choices of colour to wear to your next job interview. But first, let’s check out different types of work environments.

Types of Work Environment

One of the most basic things you must do, as a job seeker, when going for an interview is to do a bit of research. Conduct research on the company’s culture, work environment. The output of your research can then inform your choice of colour, that will fit into their culture.

  • Conservative Work Environment
  • Casual Work Environment

Conservative Work Environment

A conservative work environment would expect their employees, and all working with them to do things conservatively; formally. The moment you enter, you won’t need an interpreter to tell you. You would know from the choice of furniture and office arrangement, the way employees are relating with one another. For this kind of work environment, we would recommend that you choose neutral or solid colour clothing. Wait, what if your calling is to own a business? Check out this blog How To Find Authentic Business Ideas. You Are Sitting On Gold!

Casual Work Environment

The place where you would get to see this kind is mostly in tech companies,  startups, entertainment, and nonprofit organizations. A casual work environment gives you the freedom to express yourself. You can wear clothes that show your creativity. For instance, if you are interviewing with a fashion company, you can create a statement about your sense of style and fashion. You could wear to the job interview, say, the choicest of piece/style, but of course not too domineering. Sure you’ve given it a thought to start a business, but unsure of how to get funds. Check out this blog on how to Raise Funds  For Your Business | Next Level Series – Investment

Now that you know better, this knowledge about different kinds of work environments should inform your choice of colour for your next job interview.  Let’s advance a little now to explore the 3 killer choices of colour to wear to your next job interview.

3 killer choices of colour to wear to your next job interview

  1. Blue
  2. Gray
  3. White

Blue, Getting the Job done since Nineteen Ninety Something 

Oh, darling blue! It never fails, particularly the navy and the sky blue. You must have been seeing it on world leaders, and you are just wondering, what’s with the Blue? For a male, it is combined with the choicest red colour tie. Blue is a great neutral colour for an interview. It conveys the feeling of trust, calm, and confidence, a typical killer attribute every interviewer wants to see in a job interviewee. Create this great impression and support it with a good qualification, coherent expression of your thoughts and top it up with a good cologne. Be expecting a “Congratulations, you have been hired as a Management Trainee in our XYZ company…” in your mailbox.

Gray Never Fails a Job Seeker

Gray is another great colour to wear to your next job interview. Not only is gray a great colour, but it also sends a signal of sophistication and neutrality to your interviewer. Which is not a bad attribute to send out. It is a good colour to wear, as a suit or jacket. It will give you that powerful yet not domineering look. And trust me, you will bask in confidence. Check out 3 Low Capital Business Ideas for Nigeria | New Potential


White in many cultures, is interpreted as a colour of purity. It just has to be on the list. For its simplicity and versatility. But when considering white, ensure you find a perfect accent to bring it out. So that you won’t get lost in the crowd. You can accent it with red. Red is an energetic and passionate colour that conveys the right amount of passion  when used as an accent colour, without making you seem emotional but  bright and powerful. A pop of red on your white sends a signal of the right amount of passion to your interviewer.

Remember, a good choice of colour to an interview is not an end in itself, rather, a means to an end. It requires you to support it with good qualification and coherent expression of your thoughts.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


#endsars. Are we scared to hear what will be said?


So here is a new blog series, at last.  In this blog, I want to prepare you for the upcoming stories we will explore in 2022. We are coming to the end of this year. The beginning of 2021 started with a lockdown but still I travelled to Nigeria twice this year to continue work. It was yet another eye opening journey because this was my first trip to research about the october 2020 mass protest that happened in Nigeria. 

The Nigerian #endsars protest 

During this protest tagged #endsars, over 20 people were killed. I felt disappointed that the international media as well as national media in Austria hardly dedicated a space to report about it. If any report was done, it highlighted simply that the protest was prompted by a group of fraudulent young men labeled “Yahoo boys”. Yes, there are yahoo boys whose notoriety for fraudulent activities has claimed the internet space. Remember those stories sent via email claiming that there is an inheritance to get if you help them? Or those fake internet profiles promising marriage and love?  In other communities, these scammers have another name. As our world turns totally digital and global, online scams become a challenge we all must effectively deal with. But that is not the story behind the protest that happened in Nigeria. 

Fast information culture eats up journalism

Incapable of truly exploring the depth of issues leading to a mass protest during the pandemic lockdown in Nigeria that should not even have occurred, some international media choose a platonic approach. Why dedicate a few lines to a very serious issue affecting over 200 million humans if the story is not worth telling? Our world’s fast-information culture leaves little space for journalistic work.  Proper journalistic research is now even termed investigative journalism, of which I then do not understand what journalism is in the first place if it was not investigative.  This is dangerous. Accepting this kind of information culture is the beginning of the end of whatever is left with democracy.  

Africa Europe is historically entangled

This kind of disregard for groups that do not fall under one’s nation state, religion, culture, space or any man-constructed identity, is a threat for global solidarity.  Is there even global solidarity? If information is poorly researched and simply copied from an agency-generated summary of the actual information, often based on aggregated algorithms, weight risks the richness and diversity of the true stories. And it is in the knowing of the diverse truths that we can begin to reshape a better world. I know we might argue that the world is so massive and somany things happen everyday, everywhere and one can hardly cover them through the media. But I can tell you that Africa and Europe are strictly entangled in a shared history that hunts and flows into our present day. So more efforts to develop a communication culture is called for and worth investing in. 

What is newsworthy?

A country with over 200 million people which is basically larger in population than most of Western Europe combined, and also suffers the continuous exploitation of Europe leading to forced economic migration of its youths, should be considered newsworthy. Especially, when millions of its people take to the street, in the midst of a pandemic lockdown. But it wasn’t! This attitude serves who? Do we serve the powerful in politics and economics with this attitude? When we refocus our collective bias towards the powerless commiting mediocre crimes rather than the powerful committing “legitimate” crimes affecting millions of people, what are we intending?

Let’s explore activism from the African continent

This attitude serves the interest of those that want to engage in the retheorik of “Africans strumming Europe as refugees” to instigate fear and propose a threat for those who feel a “legitimate” right to “own” the space and ressources in Europe. How about exploring the deeper activism of Africans in their continent fighting to be heard? What about giving them a platform to be heard? Are we scared to hear what they will say? Can we listen beyond our pre-programmed biases? 

Stay ready for 2022 as we explore more in-depth socio-economic issues I face on my journey to creating a more sustainable economic ecosystem in Africa. On our global web platform Joadre.com here, we publish weekly business education and personal development content to train the thousands of yearly visitors to our platform. If you read and speak English, feel welcome to visit and learn. You can subscribe to our monthly newsletter here.

We are working to get back many producers to work

After we closed the Austrian fashion company, we supported over 60 producers to continue their work. The goal was to make sure they stay in business and serve the local market. Many are still in business, but for some, the pandemic closures and lack of raw materials due to logistics hindrances led them to close their business. We are working out a concept to help them restart as many Nigerian SMEs do not have access to any form of government structural support. To make this work, we are raising funds through sales of products we have in stock. We could get some amazing rattan products, some interior cushion cases and our favourite pullstring bags. Everything online in our store is what we have here in stock in Austria. The revenues from sales goes into the following areas: fair income for the producers, transportation and logistics of the products and the rest goes into creating new designs, products and training for the producers. 

I will be very happy if you find something you like as a Christmas gift this season and order from us. In the next blog article, I will share my experience traveling to Nigeria in January of 2021 where I talked to experts about the protest that happened the year before.

Volunteers needed to translate our articles

By the way, as we scrolled through some messages from our German online shop website, we stumbled across a reader who encouraged us to keep writing. We really love to share our thoughts, updates and news with you all. The only issue is that we want it to be in “good” German and do not have someone to translate at the moment. Hence we rely on google translate. But I strongly feel that it does not do justice to our editorial tone. However, we will keep using google translate until we can find a volunteer who will help us translate our blogs. 

If you want to volunteer, please contact us. It will be one blog of about a page or less that you will translate every month. We will appreciate it very much. 

Thank you for reading, 

Sorry for the google translate and stay tuned in. 



*The original English version is below. 

Build Equity. What Can You Own? 


Owning land has always been the foundation of the formation of power. Today, it is a prerequisite for economic freedom. If it is not, why are the most economically privileged groups owners of more lands than ever before? Even in the 14th century, the lands owned by the lords and monarchs, the patrician merchants, the church, were leased or used by farmers, who for this very reason, were owned by the landowners. Ridiculous! Today, remember the landlords in your estates? How do they shout for their years rent? Try to get an office space in Lagos Island and you will soon realise that you have to own something. But can you?

The blades of the steel propeller of the global machine engine knows no mercy!

A few own, you work and we all engage in petty warfares

However, today, it seems to be just a hand few of multinational entities, often as cover, for the true wealth owners behind, whom you have never heard anything about, that truly make the decisions, placing political governments in the public eye to administer policies that on the long run shifts wealth towards themselves already accumulating it. 

We (You and I) serve this system blindly, but sadly aware that we do. We have almost no choice as the economic machine is a global engine rebranded and rebranded with platonic philosophies and cultural narratives that continually engage us in petty warfare with our neighbours, sometimes even loved ones. While we do so, the global engine has its propeller steel blades spinning, sucking up into it that which fits and blowing away to destruction that which doesn’t fit. This we have first hand experienced when we worked on our social fashion project which we explain shortly beneath. How can we dismantle the blades of the steel propeller?

World Citizen, We Are All Dependent On The Global Engine 

Some small businesses and brilliant minds birthing great ideas are sucked up into this massive propeller, while others are squeezed out of life to decay on the steels of the engine blade until they too become metal, different from the original material out of which they proudly were formed. It is an era of capital absorption creating new citizenry and we are all global citizens now, right? Fully dependent on mega large entities to survive essential aspects of our “commoners” lives – from health, education, food to logistics and housing, then even more disorienting, our  information to self presentation, all dependent on the global engine. 

The death of indegenous knowledge. Evolution is impossible. 

The then, indigenos knowledge, which superseded proclaimed “civilised” know-how was destroyed. There was barely the capacity to let this indigenous knowledge evolve into its own kind of modern day knowledge. Then, a young girl could tell you which botanic substance could cure the common illnesses. In Europe around the 18th century, such people, majorly women, were hunted down and burnt as witches, for such knowledge gave power to the people. 

In Africa, this kind of traditional scientific African knowledge, though discounted by the primitive explorers and missionaries from Europe, formed the backbone of many African societies. Space given, how would this knowledge have evolved systematically to suit the modern day? Would there be a specific discipline that African societies could have developed into a curriculum that would today make them independent in diverse sectors like health, agriculture and even in administration?

A race for power, Ownership and Equity

So now today, it is like there is a race going on in the economic space. A race for equity and capital. How can this race even hold when capital has already been accumulated? How can this race even begin fairly when the endline is reached. Joadre launched a social fashion project back in 2014. Our goal was to empower small businesses and entrepreneurs in Africa to develop a textile production landscape to serve their own market pace and open exports.  However, we at Joadre quickly realised something else. Our  experience exposed the very critical disparity in social and financial capital, global mobility of goods and a great gap in production know-how. 

How is there Free trade without ability to participate

To global mobility within the fair trade economy, even our founder, Joana was denied a visa to the African fashion week in London to showcase Joadres products at the trade fair. Then we nod our heads “yes”, confirming a global brotherhood and free trade economy. She had all  the requirements and had long since had a residence in an EU country. So if she is denied participation in an economic space in London, how would African entrepreneurs who have never stepped in Europe nor have any form of social and financial capital participate? 

Looking back at all these events, history and status quo, it is time the world shifted to make space for a new era. The era has arrived. Small businesses would begin to equip, organise and participate, even without a seat at the table. If the seats are not enough, everyone will stand!

Start with Joadre. A New kind of development. What we Offer!

We cannot wait for the classic Nigerian educational system to focus on building capacity for inventions and entrepreneurship. We have to start. But this is not school, not your traditional education. You are educated in your own right. So therefore, we present information for you to discern what matters to the development of your life, your community and your ecosystem, the nation at large. Joadre offers entrepreneurship knowledge in the form of digital content, workshops and network. We use diverse tools like our Tribe app to connect relevant information to our audience. Beyond tutorials and training, we offer a network support and financial resources to small businesses to start their ideas. We offer a platform to showcase these ideas beyond their communities. 

Get Involved, Join The Joadre Movement and Here Is How!

The process is easy! First, Welcome. Since we will release more tools and features in the future, it is important you have one login for all our features from live event access to digital platforms. Get on the tribe page at https://tribe.joadre.com, sign up with either your email or socials. 

You will be directed to the app on google play store (IOS for Apple users is in the making, and a web app will be released soon). If you have only Apple, we will still make sure you are involved. Get our newsletter, so we keep you in the loop with infos, updates, opportunities as they happen. 

You can follow us on social media, but remember, we do not own any social media platform, so if we get censored for our truth, you might lose contact with us, so newsletter is still the best option. Nevertheless, it seems to look good if the social media platform has many followers. If you are already on them, follow these accounts – Joadre instagram, Joadre Facebook, Joadre Pinterest, Joadre Linkedin page, Joadre Twitter and Joadre YouTube

That was it for now. Sorry it is a long article, but we now have it for you to share, debate about it and give us your feedback. This is the first step. Do you want to partner with us or contact us, just use our contact form to reach out.

Thank you for reading to the end. 



Design Your Mood To Increase Productivity

As an entrepreneur, you have the extra challenge to be disciplined. You must get the work done whether you are in the mood or not. There is no boss to scode or motivate you back on track. So the way you feel every moment is very important. That is where mood design comes into play. But do you know that your room color can change the game? 

Colors are very important in our life as humans. Sometimes they make us feel happy or sad, other times they make us feel just hungry or relaxed. It’s not just a coincidence that your appetite goes up when you see certain colours. Studies have shown that these reactions are traceable to psychology, biological conditioning and cultural imprinting. In this article, we explain how room colour affects your productivity and also share with you colours you can adopt to boost your creativity as an entrepreneur.

“You know, how I wish someone had told me this a few months back” that was the response I got when I shared these thoughts with a friend. 

My friends mood killer wall paint

My friend told me how she has been going through unexplainable mood swings. She found it difficult to meet up with deadlines and she’s feeling like a failure already. Well, I went on a casual visit since she had accused me of not checking out her new space downtown. So I decided to carry my ‘leggediz benz‘  to pay her a visit. Guess what I saw? Okay! Let me give you a hint. Even if I do would you still get it…LOL. Stepping on the foot mat, I was first rudely welcomed by a black painted metal door. I stepped further into the room.  The wall paint colour! xyz. And that right there was the problem.  

How colors cheat your memory

Do you know that colour affects what you remember? Green has a way of making you think and hold on to the positive. Hence boosting your mood and state of mind. While red can help focus your attention on a particular thing or even boost your passion and energy.  However, if red is not well used in your room, it is capable of evoking negative thoughts and memories. Remember those stop signs or barrier tape? Negative thoughts affect your level of productivity as an entrepreneur. It is recommended to be used as an accent because of its overwhelming potential. 

Know thyself! What do you react to?

The color of your living space, from your bedroom to your workspace influences your mood. As simple as it sounds, it can affect our mood, focus and energy level. You spend so much time in these spaces, hence paying attention to the basics like wall paint, furniture etc are essential. You can prime these to ignite a motivational energy around you. 

However, it is important to note that different people react to different colours and textures. For example, for some, black is the lead player in this game of cheating. Some call it the energy drainer. For some it makes a space feel cosy and tight/full. For others, it affects their ability to focus. And that is why it is often advised to be used sparingly. You can read further on University of Texas studies on the psychology of colour – “Color and Visual Comfort by Cecilia RiosVelasco .

Find color blends that speak to you

These scientific studies have been able to further emphasize that not only does colour change our mood, it affects profoundly, our level of productivity and creativity. Blends of grey, beige and white colour induce feelings of sadness and depression for some. For others it is maybe a combination of purple and orange. Focus and creativity is an untradeable asset for us as an entrepreneur. Let’s consider some colours that can boost your productivity as an entrepreneur.

Colours to Boost Productivity, Creativity and Focus
  • Mellow Yellow:  Mellow Yellow is considered to give a sense of optimism, boost energy and freshness. It is a good colour for those in the business of writing, designing, artists, developers and other creative professionals.
  • Green: This colour is a very good colour if you work for long hours. It is a friendly colour to the eyes hence doesn’t cause eye fatigue and most importantly helps you to remain calm and efficient at the same time. 
  • Red: Red is a useful colour for its intensity, activeness and passion-stimulating. It increases heart rate and blood flow which can make an entrepreneur energetic. Having said that, it is most advisable to use this colour to draw your attention to something. If you need to remember something or need your employees’ attention drawn to something in your workspace, put it against that red board.
Design your space to reflect the mood you love

Craft out the time to find out what room or living space color brings out your best  mood. It is advisable to use a vibrant mashup of enlivening hues that can kindle creativity and increase productivity. Green and blue are known to improve efficiency and focus and also give a sense of wellbeing. But if you find your inspiration in greys and browns, why not? 

The art here is to test out diverse room colors, furniture colors, mixtures of interiors to find what works for you best. When you try it out and mix and match the colors to suit the largest piece of the space which is the wall, you get to feel the energy. You will feel if this is the mood you are yearning towards. Designing your work space and living space with inspiring colors is one very simple way to care for yourself as an entrepreneur. In one of our previous YouTube videos –  How to take care of you to build your business, we explored some other ways of self care. 

It is all energy!

Everything in the universe is energy. The color you see is what light reflects back. It is all energy. So fine tune the energy in your workspace to give you a great mood to unleash your greatest potential. Don’t forget to subscribe for more interesting topics to increase your productivity. Meanwhile, we are developing a unique app to bring it all on one platform and accessible through your smartphone. The App is going through the test stage and you can be a part of the testers by downloading right here. Thank you for reading till the end. 


Joadre Editorial

Religious Education in Nigeria, Part 3

We cannot explore Educational system in Nigeria without briefly touching on the religious education structure. Lets highglight this episode using the 3 major categorized commonly practised religions in Nigeria: Christianity, Islam and Traditional.

Islamic Religious  Educational System

This merely started as a religious obligation, but has since so far gained relevance. Muslim children are sent to a mosque under a local religious teacher, known as mallam/alfa, to learn one or two chapters of the Quran by rote. This learning curriculum includes the Arabic alphabet, excerpts from the Quran required for daily prayers. Those who are very interested in this system go further to learn and examine the meanings of the Arabic texts, grammar, syntax, logic, rhetoric, jurisprudence and theology.  Especially in the Nothern part of the country, where Islam is widely practised, Muslim children attend daily evening classes to learn Arabic and Quran recitations. This system is the root of ‘almajiri’. 

Can Nigeria expand on this process of education? Like every world religion today, it is often centered around their holy books and doctrines. However, this is a space where people find community and come together around one value system. Can’t this space be employed to introduce more diversity of knowledge? 

Christian Religious  Study

Under Christianity, it is possible to categorize the regular Sunday School, Bible study, and Bible lessons under this educational system. Although, theirs have found its way into the formal educational system. It is otherwise known as “seminary study” and is being properly studied with an award of a degree. Conversely, islamic studies have also found its way into formal education. However,  all are mostly categorized under religious studies.

Traditional Religious  Educational System

An equivalent of this system in the Nigerian traditional religion settings, especially, the Yoruba society, is what is known as “omo awo”. A young devotee is put under a priest to learn different types of herbs and their usage.  Also, they would learn ‘ese ifa’ (Ifa verses), incantations, spiritual rites, taboos, and traditional culture. This system, however, can also be categorized under the indigenous educational system due to its multiplicity. 

Research and development based on traditional educational system

After looking through these religious and spiritual educational structures, we tend to notice the profoundness of the traditional as it integrates practice oriented existential disciplines. The foundation of medicine today is based on our natural herbs. Synthetic production of drugs is developed based on information gathered from nature. As the traditional practice allows the teachings of herbs and natural elements for human existence, would it not be wise for the government to invest in further research and development of this structure to lead Africa into a sustainable health system?

Ignite your senses, grasp your ideas 

In the next part of this series, we would dive into the formal educational system. In our Joadre Tribe app, we have listed some herbal plants that are actually used in modern medicine production or serve as the basis for its development. It is all about igniting our creative senses, grasping ideas and finding a starting point to develop them. Join our community in the app to become part of this revolutionary journey into developing a more sustainable ecosystem.  

What you get in Joadre Tribe app

The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Capitalism: The History OF Primitive Accumulation That Remains

From before the rise of African kingdoms, to Europe’s middle ages leading up to our globalised world today, independent communal relations, property and trade were the foundation upon which our modern world is built.

Centuries Gone. Eras Ended. The System Remains Intact

If you study the era of African kingdoms through the lens of its relation with Europe, which at that time was shadowed by Feudalism (Middle ages, before the 15th century) and further, up to the establishment of the concept of “primitive accumulation” as a counter power to anti-feud struggles in Europe, which as a result paved the way for a new power force “capitalism”, you will notice the necessity to justify exploitation, violence and deprivation as it mystifies “the human” into an artificial artefact for the production of the labour-force, a necessity for the capital power today. Though diverse eras of power have ended, some reformed, what still remained intact is the underlying system that perpetuates the obsessive need to groom a divided class in society.

A Never Ending Structural Adjustment 

So they said, we want to integrate Nigeria into the global trade, therefore a “War Against Indiscipline” must be conceptualised upon the existing structures in the nation state freshing amalgamated. To this end, the World Bank introduced its Structural Adjustment Programs (SAP), which around the early 1980s led to harsch takeover of communal spaces, from communal relations to property and land. 

There was the desire to regulate population growth as a new kind of labour-force is required. This was the beginning of a primitive accumulation introduced by the new form of capitalism that would plague Nigeria decades to come. We need to study the history of Europe, America and China as these regions deepen their grip on African soil. We have to sense the signs, the symptoms and source the root causes so that we as entrepreneurs can develop strategies to safeguard the core equity of the African continent, when we discover it. 

We Could  Label this “Fair Trade Partnership” 

If you learn about the history of the economic relationship between Africa and the rest of the world, especially Europe and America, you would be shocked or rather puzzled about the disparity that over clouds our collective history. We at Joadre would like to take you on the journey to understand the motivation behind our work and how small businesses can rise up to own more equity in today’s global economic system.  Before the 14th century, there was a trade relationship between African and European merchants  that one might be able to label “real trade partnership”. The then valued resources like ivory, spices and even gold among other resources were exported from Africa. In return other goods were sold to Africa. 

Remember Your history

In today’s Nigeria, the regions that were engaged in trade with the Portuguese saw many high profile merchants in Africa then. Between the 14th and the 19th century, were over an estimated 12 million plus African were captured, sold off and enslaved by slave traders, many western nations started the race of rapid development. Millions more Africans lost their lives, families lost their livelihoods as many able men and women left the continent – an era of brain drain had long started. 

The rise of new nations, amidst war and witch-hunt

Whereas in Europe and America, a new era development was possible, not only because of the brilliant ideas and minds at that time but majorly because of the massive manpower and resources looted from Africa. And to the brilliant minds, it is someone who has a peace of mind that can explore, invent, adventure and rest. Many African enslaved people as well as those who later endured colonisation did not have this luxury of peace of mind. Many had to simply focus on surviving. 

A new Era. Activate your power with Joadre tribe platform

The classic Nigerian educational system does not build the capacity of the Nigerian youths towards equipping them to become entrepreneurs nor independent wealth creators. We have long noticed this. The goal seems to be to create the kind of labour-force that was once needed during the western industrial era. Well that era is over, or must we always follow dead trends, re-enacting the same mistakes others did? No, we are inventors by human nature. We are creators by divine nature. So we can create, we can invent our own era. Small businesses are the force that can create a new wind, building upon some of the great work already done within all past eras combined in their collective historical paths. 

Now you know, Joadre is beyond business. It is a movement!

Africa has to be self sustainable. Everyone should have the opportunity to enjoy a dignified life. Poverty exists. Not because there is not enough but because of the poor distribution of resources. Poor distribution is very much connected to corruption, accumulation of wealth, economic crimes sealed by “legal deals” and ignorance. The ignorance we would tackle with information and awareness. We strive to make it substantial enough to create the momentum needed to eradicate all other factors.

Get Involved, Join The Joadre Movement and Here Is How!

The process is easy! First, Welcome. Since we will release more tools and features in the future, it is important you have one login for all our features from live event access to digital platforms. Get on the tribe page at https://tribe.joadre.com, sign up with either your email or socials. 

You will be directed to the app on google play store (IOS for Apple users is in the making, and a web app will be released soon). If you have only Apple, we will still make sure you are involved. Get our newsletter, so we keep you in the loop with infos, updates, opportunities as they happen. 

You can follow us on social media, but remember, we do not own any social media platform, so if we get censored for our truth, you might lose contact with us, so newsletter is still the best option. Nevertheless, it seems to look good if the social media platform has many followers. If you are already on them, follow these accounts – Joadre instagram, Joadre Facebook, Joadre Pinterest, Joadre Linkedin page, Joadre Twitter and Joadre YouTube

That was it for now. Sorry it is a long article, but we now have it for you to share, debate about it and give us your feedback. This is the first step. Do you want to partner with us or contact us, just use our contact form to reach out.

Thank you for reading to the end. 



5 Reasons To Invest In Your Living Space

When you make that bold decision to invest in your living space, what you are basically investing in is yourself. Be that as it may, sometimes you just become really unsure whether it’s really worth it. Especially, in those moments when there are other needs begging for your financial attention. YES! It is worth investing in your living space. Beyond giving an aesthetic appeal, let’s consider 5 reasons why you should continue or consider investing in your living space. Meanwhile, a living space is the amount of space available within a house that a person can occupy or reside.

  • Improves your overall health and air quality
  • To invest in a good living space inspires
  • It improves your level of productivity
  • If you invest in your space, people feel comfortable
  • It could be functional

Improves your overall health and air quality

Covid 19 has taught the whole human race to be more conscious of our environment. From regular sanitization of the environment, to hands, railings etc. Though as an interventive measure, it is still useful to pay kin attention to how we organise our environment. Investing in your living space will not only improve the aesthetic and waoh your guests, it will also improve your wellbeing. Beyond aesthetics,  selectively investing in nature that improves the quality of air in your environment can have an immeasurable benefit to your health and that of those around you. Having real plants in your space improves the quality of the air in that environment. Some of these plants include, Areca palm, Peace Lily

To invest in a good living space inspires

A well invested-in living space is not only beautiful, it also inspires. As humans, we are sometimes faced with so many challenges. Other times we are just too overwhelmed by all that is going on around us that we just can’t think straight. At times like this, a living space that has been well invested in could be one of many  rescues to escape this existential crisis. A beautifully adorned living space is capable of removing sorrows that cover our minds and spirit. 

When we play with aesthetic objects or shapes of beauty, It palettes the pall of gloom from our spirit. Check out how I meditate and set up my space. The good thing is, it doesn’t even cost a life fortune to achieve this. If you check on pinterest, you will find extraordinarily less expensive ideas to upgrade your space. You can start little by little, by stocking things that inspire you or can easily reconnect you to your energy.

It improves your level of productivity

An inspired soul is a productive mind. When your environment inspires you, it’s likely to increase productivity, especially if you work from home. Even when you don’t work from home, the energy received from your living space can be taken to your office the next morning. In that, it is conducive and makes your stay comfortable. For somebody working from home, you don’t want to stay in an environment that sucks your energy. Alight from the bandwagon who says living spaces are just for resting your head at night. It is your temple, and temples, they say, should be kept clean and good looking. More often than not, it affects your connection with you.

If you invest in your space, people feel comfortable

Not only will investing in your living space increase your level of productivity, it also says a lot about you. Of course we should care less about the opinions others make about us or their judgments. Nevertheless, if you have fully reflected who you are or who you want to become within our space, you feel more confident to allow visitors in. 

Like a friend would say, where you stay or the condition of your living space either confers an honour on you or removes it. Some people might just avoid coming to your place because they do not feel it is comfortable or conducive. Oftentimes, what makes a great deal of difference could be little things like to invest in good air fresheners. To feel at home in your own living space and feel confident to invite guests, means you have to invest in it.

It could be functional

A typical example of something to invest in that could be functional is good lighting. A good lighting in your space would not only set a good mood but enhance the beauty and elegance of the room. It could serve as a good item during one of those zoom meetings. You know, it could become functional. The arrangement of your furniture and other items coil actually creates a better flow of movement within your space. Reducing clumsiness would make it easier to clean regularly. 

Huge money is needed to invest in your living space – A myth

There is a myth that you need to have a lot to invest in your living space, well that’s not true. There are people with money who just don’t have the thought that they should. Such people can as a matter of fact buy frivolous items. Such people don’t mind hanging their expensive bags on nails put against the wall, hanging their expensive clothes on rope, instead of getting a decent wardrobe. Sometimes the investment needed in your living space is time to tidy up.

What it takes most times to invest in your living space is the intention to do so


In summary, all it takes most times to invest in your living space is recognition, acknowledgement and intentionality. Because after recognition, you need intentionality to execute an action. And you don’t have to go all out at once, you can do it little by little, one step at a time.

Meanwhile, we have developed a unique app to bring together on one platform – business education that is relevant to our global economy, data information to guide you and a community of both international partners/investors and Nigerian entrepreneurs. The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

Informal. Indigenous Educational System, Part 2

The argument in the academic industry about indigenous education cannot be quantified. While a group argues for resuscitation of this form of education, others are already eaten up with the idea of Western education. Such individuals consider any form of education other than Western education to be inferior. This calibre of people, perhaps, inspired Ngugi Wa Thiong’s Decolonizing the Mind. In Part 2 of our blog analysing the educational System in Nigeria, we will be examining the indigenous  and religious educational systems in Nigeria.

Indigenous Educational System

This system is most popular in the rural areas, where people have little or no access to Western education in Nigeria. Individual learn things like trading, farming, leatherwork, and even traditional medicine from parents to children etc. Specifically, this system adopts the apprenticeship learning practice. During this period of learning, the apprentice/trainee provides service to the trainer over a period of time (mostly 3 – 5 years). Eventually, they earn what is popularly known as “freedom” at the end.

Just because they do not put a degree on it doe snot make it informal. What is formal education? These topics should be written critically and designed to “revolutionize” (as you put it above) thinking process of the reader.

Rethinking Indigenous Education

It is thought-provoking that we have limited our views and understanding of this system of education to mean ‘local education’.  Out of ignorance, an emblem of “no value or relevance has erroneously been placed on this crucial system. Indigenous education can play a vital role in our society today. It is hilarious that the Western countries we are trying to emulate hook, line and sinker, respect their indigenous educational system. 

As a matter of fact, they have found ways to design it to complement other systems of education they have. You can literally go to study Traditional European Medicine as a discipline in the Austrian Economic Institute. One can also study Chinese traditional medicine. Graduates of these studies receive an internationally acclaimed certificate and licence to practice.  What then is with us? 

Apprenticeship not equal Dullardship

The funny assumption is that those who learnt one trade or the other are dullards. They opted for that option because they couldn’t survive Western education. Hence, the moment we hear that somebody learnt a trade in place of Western education, we see them as dullards or low-class humans. Oh! Because a degree certificate is not placed on whatever they have learnt! Apprentice are not dullards. It is time for us to wake up from our slumber, it’s noon already and we are still asking for a blanket, to do what? Sleep more?

What about the inventors?

And by the way, all major inventors we learn about were hands-on people. Should it not be our duty to try to elevate the so-called indigeneous knowledge and empower all education forms that are available so that many people can tap into their own innate abilities as they present themselves? Many people are unemployed or underemployed, because they literally do not have real skills in manufacturing and production. Reading books to talk intellectually does not create enough jobs. It is not either or. Why can’t we value both? What many learn in trading is equivalent to the business knowledge many graduates I have seen have and often times better.

Call for recognition of Indigenous education

We have for so long considered western education superior to ours. Indigenous education that we consider as an alternative for dullards, on the contrary, is an integral part of education in the western world. Major inventors in the Western history were apprentices in one way or another. Okay, you are still in doubt, world renowned painter amongst other skills Leonardo da Vinci started as an apprentice. Likewise, Henry Ford, yes! The same one, he started as an apprentice machinist. Think electric light, and the name Michael Faraday pops up. Do you even know he started as an apprentice? Listen, it is everyone’s duty to remove the stigma on indigenous education, and begin to elevate it. Join us in our effort to do that Education resource center – Be a JoadreTV Creator!

Creating Job Opportunities with indigenous education

Many people are jobless today literally because they do not have the necessary real-life skills. They have spent a good number of their years reading books only. Meanwhile, in reality, reading books doesn’t entirely create or give a job. No wonder everyone is singing the chorus, ‘school na scam’ after discovering there is real knowledge to be learnt outside the walls of school.  Check Basic Education For Entrepreneurs. 7 Must Haves. What many learn in trading as an apprentice, is equivalent to the business knowledge many graduates spent fortunes learning in business schools. In fact, more sophisticated than business school can offer (take the Imu Ahia, Igbo apprenticeship system for example).

In the next part of this series, we would continue with informal education looking at the religious educational system in Nigeria.  This series goes up to 8 episodes, so stay connected via our newsletter – sign up to our newsletter.

Meanwhile, we have developed a unique app called the Joadre Tribe. The tribe app brings together on one platform;

  • business education that is relevant to our global economy, 
  • data information to guide you and 
  • a community of both international partners/investors and Nigerian entrepreneurs. 

The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. 

Thank you for following us on this journey to create a better world for our children. 


Joadre Editorial

Education In Nigeria. The Overview, Part 1


All children, no matter where they live or what their circumstances, have the right to quality education. At least according to UNICEF. Nigeria is no doubt the most populous country in Africa. But, for a long time now, the quality of education in Nigeria and the challenges facing the sector has been a subject of public discussion. According to UNICEF, one in every five of the world’s out-of-school children is in Nigeria. With this background in mind. This article attempts an overview and evaluation of the current status of the educational system in Nigeria, structures, operations, challenges, and possible innovations. 

3 Educational Systems in Nigeria 

First of all, the educational system in Nigeria can be categorized into three:

  1. Indigenous Education
  2. Islamic/Religious Education
  3. Western/Formal Education

For a start, let’s explore the meaning of education so that we won’t be ignorant in our usage of the term. After this, we can then delve into explaining each of the listed. However, be sure to subscribe, so as not to miss any, as this is a 6 parts blog series, and this is just an overview. Hit the subscribe button now, and be the first to hear from us, every time a new content drops. So, what are we talking about here? Is it strictly the ability to speak English fluently? (in British accent, Bruv, Innit). Lol, Okay! Joking apart, is it the ability to manufacture any accent of your choice; an American accent? (You know i’m sayin). Well, let’s find out the meaning.

What is Education?

According to Wikipedia, Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, morals, beliefs, and habits. Education can take place in formal or informal settings. Any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational. Why then do we see education only from the perspective of western education or religious education? Having established the meaning, let’s consider some of the educational systems available in Nigeria.

(1)-6-3-3-4 education formula in Nigeria

Mind you, when people are referring to the educational system in Nigeria, they are majorly referring to the formal education system. Based on the (1)-6-3-3-4 formula: 1 year kindergarten, 6 years primary, 3 years junior secondary, 3 years senior secondary, a minimum of 4 years tertiary. This is the first article amongst a series of articles analysing the educational structure in Nigeria. Subscribe to our newsletter to know when we release further parts of the series where we explore this formula above.

Management of education in Nigeria

Responsibility for educational institutions is shared between Federal, State, local government, communities and private organizations. However, The Ministry of Education has the major responsibility for education. This Federal Ministry is saddled with the responsibility to make coherent national policy and procedures on education, by ensuring that both state government and all stakeholders operate within the prescribed national policy as adapted for all stakeholders’ needs. Other Ministries also play an important role.

The Ministry of Information has the responsibility for publicity and awareness of some of the educational policies and programs offered. Meanwhile, there are Commissions established for different sub-sectors of the educational system and are charged with various responsibilities for the sub-sectors. These include;

  • National Primary Education Commission (NPEC)
  • National Secondary Education Commission (NSEC)
  • National Mass Literacy, Adult and Non-Formal Education Commission (NMEC)
  • National Universities Commission (NUC).

Plus other major role players at the local government level. In the further parts, like mentioned earlier, we will explore deeper. At the end of this series, you should have an informed opinion on Nigeria’s educational system. Also, know the challenges it’s facing, opportunities/innovations.

Meanwhile, we have developed a unique app to bring together on one platform – business intelligence that is relevant to our global economy, data information to guide you and a community of both international partners/investors and Nigerian entrepreneurs. The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter.  

Thank you for reading to the end. 


Joadre Editorial

Joadre Tribe Sets To Help Small Businesses. 

Estimated reading time: 5 minutes

As Joadre team continues to read and critically analyse very diverse information, from historical to contemporary content, we instantly notice how small businesses have always been the backbone of every societal era. From before the rise of African kingdoms, to Europe’s middle ages leading up to our globalised world today, independent communal relations, property and trade were the foundation upon which our modern world is built. 

This would be a rather long article, as we want you to understand what Joadre observes and where we are going with our ideas for small businesses. Please share this article to help us build the momentum we strongly need to grow and develop our platform.

Joadre Sees Small businesses As The Force for Solution

As complex as our today’s capital structure might seem, what we at Joadre sums it down to is to provide a space where every individual, in their autonomous divinity, yet in relation to the collective, can thrive and create a social, cultural and economic life for themselves. Everyone who desires should freely be able to start a venture, explore their ideas and create a sustainable ecosystem around it. Small businesses must have a space to rise and connect into a web that creates a balanced thriving global ecosystem where wealth is decentralised and everyone owns a part of it through their fair contribution.

What Joadre would offer you on the platform – Features

Our platform educates, exposes and provides concrete opportunities for specific audiences to build businesses. Read further to see if Joadre is for you as we have listed our focus audience beneath. We have a web blog platform with thousands of consistent readers and host online as well as live courses with selected individuals and groups. We consult for people who need one-on-one coaching and development assistance to build/transform their ideas to sustainable business ventures. Now, we have developed a one-stop-shop tool,  our tribe app where the needed information and the ressources to establish a sustainable business in Africa is provided and consistently updated. 

“Small businesses are a force to reckon with!”

– Joadre

Who is the Joadre platform for?

  1. If you live in Africa and you feel the desire to own your own venture, project, then this is for you. Find out how to start a business in Nigeria.
  2. If you are an African diaspora living outside Africa, maybe in Europe, America, Asia, you want to connect with the motherland and find ways to begin to create a long-term connection, starting a sustainable business is for sure one great way to go. This is for you. 
  3. If you are of non-African native origin or heritage, but you know that the economic space has been unfair so far, you want the status quo to change, to be more decentralised and small businesses should own their space, then welcome on board, Joadre platform is for you. 
  4. If you are a company and have had a CSR running for a while but you know that the social change you want needs to be rooted in sustainability not social washing, then get on board. We are here to create change, we can work with you to redefine your CSR. 
  5. If you are a governmental organisation or institution, be it in Africa, Europe or America and you have the mandate to engage in developmental aid of any kind, wait! Wait a minute, this is for you. Get in touch. Let us work towards engaging directly with the grass-root. Let us empower small businesses to own the space. This is for you. 
  6. If you do not see yourself amongst all the identified groups above but you feel like you need to be in the movement, welcome. 
  7. If you dislike our approach, thank you. Come up with a better idea, test it and connect with us. We are open minded and our mission is to create a fair sustainable ecosystem, so our approach is not the ten commandments.

To enter into a new economic space, beyond the technicalities and mechanics of economics, you have to know the cultural and societal concepts. After you begin to embrace this, you need basic data, in-depth insight and market intelligence. You need partners who will embark on this journey with you. And yes, you require local service providers ready to provide high-quality offers. Long story short, you simply need people on ground. Not to forget, you need analysis of the global space to know how it could affect your idea and engagement on ground. Inspiration for ideas and opportunities is something you will require consistently. But most of all, we remind you again, you need socio-cultural insights, appreciation and understanding to sustain your intentions.

Get Involved, Join The Joadre Movement and Here Is How!

Step 1

The process is easy! First, Welcome. Since we will release more tools and features in the future, it is important you have one login for all our features from live event access to digital platform. Get on the tribe page at https://tribe.joadre.com, sign up with either your email or socials. 

Step 2

You will be directed to the app on google play store (IOS for Apple users is in the making, and a web app will be released soon). If you have only Apple, we will still make sure you are involved. Get our newsletter, so we keep you in the loop with infos, updates, opportunities as they happen. 


You can follow us on social media, but remember, we do not own any social media platform, so if we get censored for our truth, you might loose contact with us, so newsletter is still the best option. Nevertheless, it seems to look good if the social media platforms has many followers. If you are already on them, please follow these accounts – Joadre instagram, Joadre Facebook, Joadre Pinterest, Joadre Linkedin page, Joadre Twitter and Joadre YouTube

That was it for now. Sorry it is a long article, but we now have it for you to share, debate about it and give us your feedback. This is the first step. Do you want to partner with us or contact us, just use our contact form to reach out.

Thank you for reading to the end. 



Price Culture Pt 2. “Slide-To-DM-For-Price” Side Effects.


Online sellers go through different struggles, one of such is pricing. Sometimes they are unsure of how much exactly to sell a product. Especially when their competitors are selling at either a higher price or lower price. Oftentimes, they resolve to adopt a private price giving session, a.k.a Slide into DM for price. To escape the mental struggle. They choose this because they feel it’s safer since buyers can then negotiate if the price given is too high. 

But, they are unaware of the damages that singular phrase is causing to their business. And, that is why we have decided to step in. To arrive at this article, we had to put together a group of 50 discussants, and get their views on the Slide into DM culture. The group was made up of consistent online shoppers. Let’s hit on the remaining 4 points, shall we?

Overcomplicating purchase process with price

A saying goes thus “go to the ants, thou slumber, consider their ways” I say, go to an e-commerce platform, and consider their models. If your favourite e-commerce website complicated its purchasing process, do you think it would still be in operation? You see the e-commerce platform model. Cart – Checkout – Make payment – Put in your delivery detail. 

That model in itself is already long enough for some buyers. Imagine them saying you should send them an email first before you get to know the price of every product. Ohhhh you shouted, Haba now! Because even you know that’s stressful. So why should you insist on the “Slide into DM for price” thing? Become successful! Try this simple master technique.

Poor brand image

This particular point happens to be a recurrent element in every response we got during the Focus group discussion. Most discussants are of the opinion that whenever they see the “DM for price” on a product post, they feel the seller is dubious. And, I couldn’t agree less. Every time I have seen this underneath an Instagram post, I just feel there is something shady about the price you want to give me in the private price giving session. 

A discussant says, “I feel you want to examine my page first, to know the price to give me”. Another discussant, “I just have this unease that the price is going to be unjustifiably high, so I don’t bother”. You see this little thing can cost you your brand image. Ohh! It all sounds strange, because you don’t have a business yet, find out 3 Business Ideas To Start With 100K Or Less.

Dm for Price Block chances of customers returning

On a normal day, there are different kinds of potential customers, but we are more concerned about the aspirational ones. You see, not everyone that comes to your online shop is ready to buy. Some will come to the window shop and put it on their bucket list. Hoping that one day, when they have money, they will come to patronize you. One important thing that will bring them back is your price. Another set of customers desire to buy what you’ve advertised but have to wait till month-end. 

These ones are always on budget. To prepare a budget, they need to know exactly how much your product cost. One more, those that have probably bought from you once. When they think of the stress they went through. They just consider another vendor with a public price next time.  Okay, the last set that would never return, those who intuitively just feel your market is too expensive after first purchase. 

Low sales due to price politics

Needless to say, the end product of all the aforementioned is low sales. If customers begin to consider your product to be unjustifiably expensive. When they begin to feel you are a stressor. And if it seems like you want to check their worth by visiting their page to give the price. They just Japa from your business page. And, you know the implication of that, low sales. Big companies never joke with pricing. Sometimes you see them offering a price that creates this sense of “I don’t want to miss out” in buyers. 

Take impulse buyers, for example, they are going to visit your page. Ohhhh I love this shirt! If there is a price on it, they go “and it’s not that expensive, let me order”. You have just gotten yourself another sale. But when they need to come for a private price giving session first. Trust me, they would lose the momentum on their way. They will tell a friend about it, who will tell them about another person selling. Oops! Money gone.

Low financial returns

As a result of low sales, you start to experience poor financial returns. Is it worth it at all? Don’t turn yourself to traditional market people that want to sell a product for N500 but will call it N3,000 first. Oh yeah, that’s the vibe you give, every time you put Slide into DM for Price. People feel you want to take them through that rigorous session of negotiation. Or perhaps feel you want to sell at different prices to different people. So, they just refuse to Slide into your DM. Causing you low financial returns; the surest way for a business to liquidate. You need to read this further on how to avoid liquidation Business training to clarify your “WHY” for your business.

The summary of all this sermon is, customers hate it when you tell them to slide into DM to get the price of your product. They see you as a time-waster, stressor and a dubious person.

Meanwhile, we have developed a unique app to bring together on one platform – business education that is relevant to our global economy, data information to guide you and a community of both international partners/investors and Nigerian entrepreneurs. The android version is ready for those with android smartphones – downloading right here. An IOS version is on its way. Want to stay connected to know when we have opportunities or release the IOS version of the app so that you can join the tribe? Kindly sign up to our newsletter

Thank you for reading to the end. 


Joadre Editorial

5 Must-have Apps for Entrepreneurs


Months back, a young girl living next to my compound approached me, and asked, Uncle, what do you think entrepreneurship is? Before I could gather my thoughts together, she punched me with another question and another question. For this article,  I’ll be using my neighbour’s number one question to pilot this article. First, by identifying what entrepreneurship is? And, share 5 Must-have Apps for entrepreneurs.

Entrepreneurship is what?

Entrepreneurship can simply be explained as the decision to take ownership of a business, finance the business, take risks that come with it, with the hope of making a profit. In other words, entrepreneurship is the decision to bear risk, identify opportunities, translate innovations/ideas into a marketable product. Check out how you can incorporate social entrepreneurship to grow your business. Here is also a link to sign up to our newsletter and be the first to hear from us.

5 Must-Have Apps for Entrepreneurs

Having established what entrepreneurship is, let’s dive further.  I wouldn’t know If you have ever needed to access your files while away, or needed to post on your multiple social media platforms, or lost a flash drive you copied your file. All of that can be frustrating right? You know with the pressure that comes with entrepreneurship! Okay! Relax, now smile, read further, you would learn about the 5 must-have apps we have shortlisted to make life easier for you.

  1. Google Workspace
  2. Hootsuite
  3. Canva
  4. Mailchimp
  5. Adobe Fill & Sign

Google WorkSpace

Let’s start with Google workspace. This isn’t just one app, it is a set of communication and collaboration apps, specially built for individuals, entrepreneurs, business owners and their team to work together. My experience with this app so far has been thrilling. Not only would I not have to bite my fingers, when urgently in need of a document saved on my home PC, or when my laptop is out of battery. If I still have my phone on. I can surely access my files and get working.

Not just that. I also don’t get to experience the loss of files due to viruses or any other unexplainable mystery associated with the local disk. If you buy a plan, you would be provided with a custom email for your business and particularly enjoy collaboration tools like Gmail, Calendar, Meets, Drive, Docs, Sheets, Slides, Forms, and more. For instance, I started this article on my laptop. But ran out of battery and had to continue on my phone. From the exact point I stopped. Cool right!

Hootsuite – The right suite for entrepreneurs

Social media have continued to have a great impact on brands, business, how business is done, what product is to be made, and have influenced key decisions in business. For some, they have succeeded in building their business through social media. While for some others, social media tore down their brand and business. But whichever case, it all depends on how social media are managed. 

As an entrepreneur, Hootsuite will give you a platform to efficiently manage your business social media pages. By making it possible for you to plan and schedule your online content/post ahead across all your social media accounts at once. Meaning you would be consistent with your engagement. Another interesting thing is that you can monitor mentions of your brand name, across all the social networks. With Hootsuite, say bye-bye to I forgot to post this morning.

Canva – A must-have for entrepreneurs

With Canva, the knowledge of design has just been democratized. In that, with surplus tools and templates available on the app, you get to unlock every bit of your creativity and design just like a pro. When you need to create social media content, a doc, promo poster, infographic or even something else that is graphic-related. Canva will help you with all of it. With tons of customisable, ready-to-use templates. Meanwhile, to enjoy unrestricted access to Canva tools and resources, you need the paid plan.

MailChimp – Newsletter Tool for Entrepreneurs

At some point or the other in your journey, you would need to engage in email marketing to grow your business. You would send newsletters. As an entrepreneur, Mailchimp makes it easy for you to manage your email lists and create email marketing campaigns and automatedly send them to customers. You may have been wondering for long, how your name gets to appear on the mail you receive from other businesses. You may probably have even thought that they took their time to send it one by one. No! They didn’t. Mailchimp makes it possible for you to do that.

Adobe Fill & Sign

I can’t remember the last time I printed a document to sign on it, then scan and send it back. Where is the time for all of that? Adobe fill & sign allows you to put your signature on a digital document, eliminating the stress. Sign contracts/documents on the go without printing. You will also be able to store them on the cloud to reuse the next time you need to sign. Your files too will be securely stored on the cloud. For us at Joadre, making it easy for entrepreneurs to achieve thier dreams, is what we love doing. 

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel

Thank you for reading to the end. Please remember to share with someone who might need this information.


Joadre Editorial

Price Culture Pt 1, The Slide-To-DM Gang. How It Affects Business!


Pricing is very key in the retail business. Price can either increase your profit or drag you to the lowest. On another hand, social media has undoubtedly changed the dynamics of the retail market. It has today given retailers a chance to compete even more with price. While the people offline have to pay bills such as rent, utility bills, etc. A person selling solely online only needs to convert their garage to a warehouse. With that, they can connect with customers all over the world. By reducing their fixed expenses, they have a better chance of selling at a more friendly price. Causing a great spike in the number of sales. Unfortunately, many online sellers are not thinking like this. When you attempt to shop on either Facebook or Instagram market today, be sure to meet these 6 categories of sellers.

The 6 categories of sellers.

  1. The slide into DM for price geng: These ones are time-wasters, they never put a price on any product they post.
  2. The sold-out geng: Always posting pictures of sold-out goods.
  3. The 3x price sellers: These ones sell at ridiculously high prices; looking for victims, not customers.
  4. The sabi ones: These ones want to sell quickly, so they offer good prices.
  5. The scammers: These ones never deliver your goods after making payment.
  6. The reposters: If you have ever been to Balogun market, you know those always standing on the road, holding cards and calling you to come to their shop, but really, they have no shop. This is the online version. These ones just want to make cash from reposting original sellers’ products and adding their own little on it. It’s really no big deal if they don’t overprice.

For this article, lets explore slide into DM for price gang and 3 effects it has on your business. While we discuss that, check out Online business – content creation as low capital digital marketing. Here are 8 effects the Slide-to-DM-for-price culture has on your business that you probably aren’t aware of.

  1. Leave out price and remove convenience
  2. You leave space for potential customers to consider competitors.
  3. Poor customer experience due to delayed response
  4. Overcomplicating purchase process
  5. Poor brand image makes customers see you as scammers
  6. Block chances of customers returning
  7. Low sales
  8. Low financial returns

Leave out price and remove convenience

Here is the thing, every time you post those beautiful clothes on your WhatsApp status or Facebook timeline and leave that caption “Slide into DM for price”, you remove one fundamental of online purchase, convenience. People come online to buy because they perceive it’s more convenient and saves time. When you say they should slide into DM for price, the vibe is, “l want to stress you”. 

According to a discussant, “whenever I see Slide into DM for price, I feel the seller is not ready for business”. Another discussant says “I don’t have the luxury of time to be coming to your DM first to get a price, na only you dey sell”. What all of this means is, people hate it, when you are doing hide and seek with how much you want to sell a product. Just name your price.

You leave space for potential customers to consider competitors

Congratulations! You just left another space for that buyer to consider your competitors. You see that statement from Discussant B, “I don’t have the luxury of time to be coming to your DM first to get a price, na only you dey sell”. Yeah, exactly, that one. That is the statement that takes them to other vendors’ pages. When you say DM for price, you are inadvertently leaving a space for your potential customers to consider competitors. 

Truly, you are not the only one selling online. Why then really should anyone stress to travel to your DM before getting to know how much you want to sell a product. Take an impulse buyer, for instance, it’s probably your price that would inspire their immediate purchase decision.  But you, you said noooooo, they must come for a private price giving session. Really? This is a digital age, people don’t take forever before they cancel you.

Poor customer experience due to delayed response

Come to think of it, there are days you are rushing to the park to deliver a package. On those days, you may never have a chance to catch online enquiries, which in the first place wouldn’t have been necessary. Something like, how much is the denim jacket? For a customer that experienced a delayed response, he/she may have lost interest before you responded. Even days you are able to respond, ‘It’s 2k’ and they respond again ‘N1500 last’. Really, isn’t that stressful? Are we in Oshodi market again, where you go back and forth with price? This is a self-created problem, and it’s avoidable. 

I didn’t tell you earlier, to arrive at this article, we had to put together a group of 50 discussants, and get their views on the Slide into DM culture. In a future blog, we would be hitting on the remaining 5 points. Be sure to subscribe so as not to miss a pinch, when part 2 drops.

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test phase and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel

Thank you for reading to the end. 


Joadre Editorial

Want funds to start your idea? Understand Grants


I bet that if you ask anyone that wants to build an empire, why they have not already started, the answer will be funding. Yes, if you are looking for funds to start your idea, be it low capital business ideas or that large million dollar invention, there are things you need to know about diverse financing strategies. Let us explore grants in this blog. 

Free money as funds for your idea

There are so many ways to go about getting funds for your idea. However, for now, let us focus on what many term “free money”. I actually mean grants from government or private institutions. Mind you, the assumption that it is free money, so you strive to get it, is absolutely wrong. It is taxpayers money. Actually, if you have ever paid tax, it is your money. If you have never paid tax, the more reason you should have some respect and sincerity trying to access this kind of finance. 

Funds are not to be lavished!

When I speak about grants, I do not refer to the corrupt system of obtaining government funds to lavish. That is pure crime and yes it is corrupt, no matter how you justify it by pointing at others doing the same. If that is what you are looking for, stop right here and leave our website. As simple as that!  The kind of grants and preparation we will explore is for those who sincerely want to establish a sustainable idea. Obtaining grants requires an enormous amount of work. By the way, let me remind you that obtaining bank loans, investors investment or any other kind of funds might even require far more work. 

Upsides and downsides of grants

In another content we will dive into the things you need to have ready before you start your grant scouting expedition. Here, let’s look at the downsides of grants as funds for your idea before you go sourcing for one; 

  • In order to get any kind of grants you have lots of work ahead. Writing applications and submitting them. It might even require that you must have already crafted some basic business plan beforehand. 
  • It is a 50:50 chance. You might get it or not. No guarantee that the grant gets approved. Which means the effort invested in applying for these funds might seem wasted. 
  • Many grants have their own administrative requirements which you might not qualify for. So you are automatically excluded. In future content in the Tribe app, we will breakdown and examine some of these requirements.
  • If you get a grant, it might come with some prerequisites like what to spend and what not to spend. Where to spend the money and where not to spend it. 
  • Some amounts might be tied to the process of reporting. This is usually the case for many grants. Only after you send a report, then you get the next installment. So the paper work continues. 
  • Grant does not come often as a 100% financing option. Many grants only finance 50 – 80% at most. So you will need more funds. It might even be a criteria to show proof of the remaining part before you get the grant. 

Many upsides to grants as funds for your idea.

In further financing content in our Joadre Tribe App, we will teach in depth about grants as part of financing. We are working towards interviewing some grant institutions both local and international. Our goal is to groom our Tribe members to increase their access to diverse kinds of financing or their ideas. Now, for every disadvantage, comes an opportunity. Let us explore these 11 advantages and how you can leverage on them;

  1. Writing grant applications helps you explore your idea in more depth. It might create new opportunities for you. 
  2. Receiving a grant might open up a whole new kind of network for you which can also include the grant office and their partners. 
  3. Even if grants do not cover the full finance, you might be allowed to calculate your time investment and convert it into monetary investment which becomes a proof for the rest of the financing. More in our finance content in the app
  4. Even if you do not get a grant, you sure do have the write up to try at another grant opening. 
  5. Your own identity or status might actually favour your access to a specific grant. sO rather than whining about you not meeting a criteria for a specific grant, focus  on the ones that are accessible to you. Like grants for African women, grants for women, grants for students, grants for startups, grants for trans-continental partnerships and so on.
  6. When you get a grant, the process of reporting to get the next payment installment can be used as a tool of evaluating your progress. 
  7. Many grants come with a support mechanism which can serve as a kind of incubator for your idea. 
  8. Many grants are non-payback types which means you do not get to own anyone nor do you have to give out shares in your business. 
  9. Grants do not come with interest. So you are on the safe side if you work diligently. 
  10. Grant can become your starting capital if you invest them wisely. Many grants provide an opportunity to pay yourself within the project. So you might as well invest your salary if possible back into building your idea, if you do not depend on it. Whala, you just raised capital. 
  11. Many grants can go up to a 3 year period which gives you more time to develop your idea. 

There is so much to learn about raising funds for your idea. Scouting for grants is just one part. We would explore over 8 different funding strategies for you to start and grow your ideas within our new educational series on finance. 

We have launched this series of educational content in our Joadre Tribe app. The app is a business tool in your pocket. Download on your smartphone from google play store and Apple store. Our tribe app is here to revolutionise the way we educate ourselves about business. Now SMEs can get world class access to know-how, data intelligence and trans-continental partnership opportunities. It is time to build and grow real sustainable business in Africa.

Thank you Tribe for this opportunity, 



What is SEO For A Digital Business?


Estimated reading time: 4 minutes

What is SEO? This is a question you get everytime in the digital business world. Or maybe you have heard the word SEO and wondered what it means. In this free blog training series, we will walk you gently into the world of SEO. Our goal is to allow anyone who isn’t internet savvy to build a digital business. SEO means Search Engine Optimization. A Search Engine is an internet tool that allows you to search. If your digital business requires that people find you, you need to optimise your SEO. Read further to find 3 major strategies to begin with SEO. 

What Is SEO – Search Engine Optimization? 

It is an abbreviation for Search Engine Optimisation. Over the last decade, the internet has rapidly grown. People can now own equity and build a business. The internet is a vast network that connects computers all over the world.  It is with the internet that you can read this article now. Through the Internet, people can share information and communicate from anywhere with an Internet connection. And for those creating a digital business, know that “Digital” describes electronic technology that generates, stores, and processes data. 

Is Your Digital Business Bound To The Internet?

If you start a digital business on the internet, you are bound to generate, store and process information or data. You also want to share information which allows others, preferably your potential target audience or customers to find you on the internet. This is why you should concern yourself with optimising your presence for the search engine. We will focus on two aspects, 1.) on your own website as your property on the internet and 2.) on google as a search engine. Why?

Your Website Is Your Equity And You Need Google

Your website is your equity. Think of it like it is the land you own by leasing it for a long period of time. And google search engine is not the only search engine tool on the internet. However, Google is the most popular search engine.​ Google has about a market share of 90% globally. There are other search engines like ​Bing​,  ​Yahoo​, Y​andex (Russia), B​aidu (China 65% of the market share in China), privacy-oriented search engines, such as ​Duckduckgo​ and S​tartpage, ​Ecosia (profits are used to planting trees)​. 

Google’s mission  is “to organise the world’s information and make it universally accessible and useful.”

Remember this!

If you want your content, products or services to be found, you therefore have to be ready to organise your website in a way that allows google to access it. In the other content in this “What is SEO For Digital Business” training series, we will explore the main structure of building your website as an internet property. Remember to subscribe to our newsletter to know when we publish this content. 

What Is SEO For Your Website?

When someone searches online, the search engine produces several results on a page which is called SERP – Search Engine Result Page. But still what is SEO for this SERP? SEO allows your content to show up on this page. Remember the search bar on the google main page? Click google.com and you will see it. This is where you enter your search and results show up. With SEO, you can show up there as well for free. 

Google filters information using a strategic system and structure to optimise search results. Search results could show up as images, videos, news, maps, shopping, books, flights and finance. So for your digital business, depending on which area you focus on, you can as well target all these to enrich your sites. 

3 Major strategies for better SEO.

In another content we will explore how the search results show up and the different types. But know that you can work with SEO to get shown in these results for free. Here are the 3 major things you can start doing now after reading this blog to begin the journey of optimising your content or digital business website to show up better in search results; 

  1. Keywords – Research and define about 5 to 10 Keywords/Key Phrases for your digital Business.
  2. Structure your website – Think about the structure of your Website making it easy for users to navigate. 
  3. Start blogging – Begin to optimise your existing content to become quality content that is authentic and original. If you do not have content, then great. Start by creating original quality content. 

In the other parts of this training series, we will explore how google finds results and what to do to make sure you get found. If your are looking for ideas to start a business in Africa check this article on Low Capital Ideas.

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter

Thank you for reading to the end. 



Working Full-time & Studying, Can They Go Together?

As a working class, sometimes you are torn between making money and getting another degree or certificate. The bone of contention is, how can you work full time and still study? Is it even possible? What are the available options that allow working full-time and studying go together? What must you do? In this article, we would explore possible ways of working full time and studying, using real-life experience. First of all, I don’t like to do aproko. So you would have to promise not to tell any other person what I am about telling you. LoL, just kidding there. You can share with friends and family. Let’s hear your perspective, send us a message.

Operation full-time students must not work

We were about 10 friends who obtained a Master’s degree programme form. 8 out of us were offered provisional admission to study at the University. We had barely done 4 weeks before we started having the urge to differ our admission. We discovered it wasn’t as easy as we had thought.

Interestingly, the University rules and regulations forbid full-time students from working. But, hellooooooo! Bills don’t care whether you are studying or not, they keep coming in. I mean really hard! Things started getting funny when one of us decided to quit her job, to focus on academics. As we proceeded a little more, another 3 differed their admission and decided to focus on the hustle. “At least we fit get Pali anytime”. Meanwhile, in all of this uncertainty, Jay, one of us had been processing how to Japa from Naija. He only decided to apply for the local programme here. In his words, “Just to while away time…” Eventually, he got a scholarship to study abroad and left. 

The road to working full time and studying

At this point, we were 3 left, still working.  2 are self-employed and have total control of their time, but I didn’t. I started contemplating on what to do. I wrote both a resignation letter and a letter to differ my admission. Funny right! It was that tough for me to decide. Guess what? I didn’t quit any. But ever since then, it has been volumes of up and down. I didn’t quit any. But ever since then, it has been volumes of up and down. Is it the multiple times I was ejected from classes because I couldn’t make it ontime? Stabbing classes cause of work almost became routine. Then my work, I had missed hours at work, cause I was trying to meet the deadline given for some assignments/term papers. Until I discovered these methods. 

Read further as I share what I have had to learn to cope. In the end, you should have been able to decode, whether it is possible to study and work? What you must do for the two to go together?

Tell your Boss about it

Well, this is dicey. Some as you can already predict may pick drama with you. Offer you an option of resigning. While another may offer support and be happy to know that you are investing in upskilling and your own personal development. You need emotional intelligence to tell the kind your boss is. Whichever case, you need to communicate. Cause there are days you would need to take permissions. Other times they might help you when your workload seems overwhelming. If you are not on the same page. It won’t be easy to navigate.

Get stingy with your time when working and studying

The major challenge of working and studying will be how to manage a heavy workload and reading. One of the things you must do is learn time management. You must be a pro planner. Schedule everything and avoid procrastination. If you have always been a god or goddess of tomorrow. It is time to say goodbye to your godship. You have to plan class time, study time, work time etc. You just cannot but must be purposeful with your time. Check Why you need to plan. Every second counts.

Utilize your weekend break to cover-up

You know that weekend, yes, that one you always use to hang out with friends. It is time to put it on hold. Weaponize your weekend to cover up coming weeks tasks. This will enable you to free up space during the week to study. As you have reduced the workload during the weekend. You can even deploy that method to finish up tasks you have started during the week. Hence, the reason why you must communicate with your boss, to see if your workplan can be remodified to fit.

Multitask your way through – Virtual school way

The few times that I have been able to anchor my thoughts, around this topic. I thought, “virtual schooling”. Enrol to virtual school. At least it worked for me when the classes were virtual. At that time, I needed not to leave my house, prepare heavily, and spend scarce time transporting from one location to another. And most times, I am working as well as receiving lectures at the same time (Multitasking). Well, somebody might say that’s not very good. But that’s the thing with working full-time and studying. I guess you are going to have to be prepared to break a lot of norms. 

Working Full time – Attend night school 

For night school, you will have to sacrifice your resting time. Night school is not a popular trend yet. But it is an option for people working full time. Where you get to receive lectures in the evening. Especially, if it is done virtually. Alternatives to night school here are part-time school programmes, weekend school programmes, distant learning programmes. With a part-time study programme, students attend classes majorly on weekends. This means you get to work Monday to Friday.

There is almost no easy road to working full time and studying without sacrifice. Your bail out is using your goals and why you started to refuel yourself, to keep going.

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel. If you need to book a FREE  Q&A with Joadre, then make reservations here

Thank you for reading to the end. 



2022 is Here! Let it be all about building Equity!

Before we could realise all we have planned for the last year, 2022  arrived. Oh my God, it is the beginning of a new year. I bet some of you have crafted your famous new year resolutions. Congratulations. We are grateful to see another year after all that Covid dilemma last year and hopefully, 2022 is positively different. In this blog, I want to suggest a radical approach for you Entrepreneurs! This approach will be instrumental in how this year turns out for you. Let 2022 be all about building Equity! Equity in the sense that you begin to think real, innovative and big. Struggling to make money is a cheap escape. Take ownership! 

“You will own nothing and be happy” 

According to a campaign from the World Economic Forum, Davos, it suggests you will own nothing and be happy.  But funny enough, all those panelists at the WEF, most of them own the largest part of our global space economically, property wise, patents and what more! So seriously, own nothing? Yes, own no bullshit like unnecessary vaine products. Those crap eats through your wallet and you will still not be content nor happy. Then yes, own no such thing in 2022. Do with what you have. Here is the key for 2022 onwards. Take ownership. Own your life. Own Equity.  This may sound controversial for some of you. But please, I encourage you to read on, think about what I am saying and then decide.  

Don’t let gratification distract you in 2022

Over the last decades, many people have spoken out about diverse social issues affecting them as individuals or very small groups who share a common identity. One way or the other we have tried to make our voice count. We forget the cause as soon as a slight distraction is slammed on us offering us instant gratification. Be it social media, be it shopping, be it binge watching, be it addictive substances, be it clinging to hot-button topics, you name it. Many have accepted the status quo and found a way to cope with it. Must it be that way?  2022 is not just a newy year, but a new chance to reset and engage life with a full intent, with a sincere “WHY”. Do you desire something more meaningful for your life and the community you live in? This new year offers you a chance to create that. 

Build equity, take ownership

In many societies today, the system of governance, economics and politics have become so intertwined that it becomes hard to actually serve the people with true intent. Today, the world’s economy is owned by just a very narrow percent of the world population. How can this be? How did we get here? Apart from the fact that there are structures deliberately designed to favour economic power, we the people might just have been compliant.  Do we still have a chance to reverse things towards a more decentralised and balanced global economy? Yes we do! Approach 1 is to take ownership and build equity within your communities and beyond!

Dissolve your petti boundaries for collective validation

You might feel you do not have the capacity, the ressources, the voice, the power nor the social capital to instigate change. Believe me you do. There lies a super power in our collectiveness. Approach 2 is to dissolve our petti boundaries and focus towards the things that really matter. I know “what really matters” is subjective, but hey let us apply common sense here now. Climate change will affect everyone. Wars both hot and cold affect global economics, and trickles down as inflation in remote places. Unemployment has a ripple effect beyond those actually affected. Health crisis is proven now to affect the global society. So hey, find the petti boundaries you have and dissolve them in 2022. Does not make them invalid. 

Dissolving these boundaries allows for a collective validation of the individual issues. We will explore more in future content in our app. I know that every individual has a topic or two that affects them directly, so that becomes a pressing issue to advocate for. But the truth is that we have to put back some of our own individual hot-button issues for now in the second row to be able to bring the real issues to the forefront. 

Let’s talk about education and information in Africa. 

Approach 3 is to start asking those uncomfortable questions. Why do many African societies rely on the west for education and information? How come many African educational systems still employ the colonial curriculum? If you look at Nigeria today for example, it is 2022 and many schools still have not woken up to the fact that the true treasure of knowledge lies within the collective remembrance of the people. Why is history not taught anymore in many schools in Nigeria for example. If you do not know where you have been, you will keep repeating the same route. 

I am not saying not to adopt education from the west. Not that’s not what I am saying. And here is the problem if you assume that is the message. Nothing is absolute. It is not always either or! The western technological advancement, though only possible from the exploitation of the so-called global south, has brought about extraordinary advancement. However sometimes, this advancement comes with a very high price. The price is often paid by others who do not have access to enjoy the advancement of the technology. 

So what I am saying is that how rich would African societies be if we can integrate what has been separated. It is time to redefine education. Time to tap into what we knew, what we know and connect it to what is possible now technologically. For example, medical education in universities must integrate aspects of Traditional African Medicine into its foundation. Yes, I just suggested that. I told you 2022, we talk real fearless stuff. It’s Time to evolve. This blog is longer than usual. Sorry!

Indigenous medicine rebranded

In Europe and America, scientists have long realised that some indigeneous techniques have to be studied and disintegrated. But my brothers and sisters are still trying to disassociate themselves from their heritage. Then when it is rebranded as a new scientific breakthrough and served in the highest PR remake, you buy into it. You pay through your nose for it. You travel abroad for it. E.g Meditation. Extremely effective and used all over the west. However, African traditional healers have long employed diverse forms of meditation in the practices hundreds of years ago. People, cherish what you have and rediscover them!

Diasporas can bring about change

It is time for those well intended wealthiest Africans to fund true African Research and Development. Actually the government should spearhead this. Speaking of the power of the people. This is way stronger. Why can’t a group of scientists in diasporas come together, partner with on-ground African scientists,  create just a 20K dollar fund to give stipends to African researchers to explore the medicines from the tradition. And a quick advice would be that patents be developed for findings and accessible for African production of medications resulting. So you see, 2022 can become a revolutionary year where we wake up from our slumber and begin to develop true equity.  

Connect with us for more insights

It is going to be a year of true change. This blog is not the fancy new years resolution self-help junk. No, this kind of pettiness is for the past. Let’s talk about real stuff. Time to talk about real equity building. My dear, start getting used to some revolutionary ideas and approaches coming out of Joadre in 2022. Want to know more, stay subscribed. These ideas are free to explore. Just connect with us on our app platform to get further exposure on how to move your ideas. I wish you a great start and all the best for the next months in 2022. See you next week at Joadre. 



Success Begins Now! Prime, Deprogram And 5 More Tips.

Was this year a success? As we come to the end of the year, we are faced with a kind of reckoning on the year about to end. A kind of process begins internally where we tend to look back proud or disappointed. Yes, the pandemic affected many! There is a sincere desire to reach for a more successful future in the new year. For some, it becomes melancholic as they reflect on things that didn’t work well this year. Others feel grateful for just making it to today and retaining their jobs. Many, they have a new list of resolutions, waiting to move along “again” into the new year. How does this year’s end feel to you?

7 takeaways from this year 

In this blog article, I want us to explore some key internal workings that would be vital for next year’s success. In the last blog – years Review, we reviewed all we talked about last year. Now let’s look into the future. If you like it or not, the future is coming! We pray to be part of it and yes, let’s live it to its fullest. Here are a few things we have learned so far and reserved in our luggage for this coming year. 

  1. Be willing to try something new
  2. Be willing to learn something new
  3. Know thyself and prime thyself to success
  4. Take care of you. Be good to you!
  5. Have a plan but be fluid
  6. Deprogram your mind and reboot towards success
  7. Think Equity beyond the box
Be willing to try something new

People keep talking about the comfort zone. This concept is so diverse and varies depending on so many factors. But one thing that seems constant is that you feel it. You can feel when it is time to go beyond your comfy space if you can turn into your intuition. If you can’t, maybe listen to your mind, your body. You feel when something new is calling to you but at the same time, you are swallowed up in fear. 

Scale that potential “new experience”  with your status quo. Would it make it better? Would it make you become a much happier person? If you tend to see the positive values and it overrides the negatives of the status quo, then go for it. Here is how it ends – Either you enjoyed the ride  or you learned which ride never to take. Either way, you are an experience richer!

Be willing to learn something new

Mind you when you step into a new experience, the most challenging part might be embracing new knowledge. Learning is a continuous process. Traditional schooling makes us believe after university or college, we have attained. Yes, you have attained to be useful in society. But what about being valuable to yourself and your community?  You can’t afford to stay stagnant, you have to always be in learning! 

Our world is evolving so fast that learning today takes all diverse forms. Take For example, our freshly launched app – The Joadre Tribe. It is a digital space to learn, in your pocket. Find what speaks to your deeper self. Find what resonates with the values you would like to contribute to this world. 

Know thyself and prime thyself to success

Many went through this year in an autopilot mode. Just doing what they do and letting life happen to them. Can you feel yourself? Your thoughts? Do you know how you react to specific things? Have you developed a routine that seems to trap you? I remember when I was so hooked on watching videos before I slept and how that affected the quality of my sleep. It didn’t stop there, in sleep. My thoughts navigated towards the content I consumed. 

If you feed yourself with negativity, welcome to “destructive fear’. Yes, there is “constructive fear”. If you expose your mind to comparisons against retouched social media postings of strangers you barely know, welcome to anxiety. If you know how these things affect you, even smell, then you can prime yourself. Priming means to act intentionally to generate a certain feeling or reaction. Sooner or later, it was sound, smell and light that became my good night practice and it worked. I know myself. What about you? Find out more mindful practices to take care of yourself as an entrepreneur in this blog. 

Take care of you! Be good to your body

Remember that saying “healthy body, healthy mind”…? Well it’s so true! What you feed your body is as well important as what you feed your mind. Depending on where you stay and the possibilities you have, exercise should always be integrated into your weekly routine. There are tons of exercises that do not need a gym nor much space. One of the most effective body work to get out excess energy and negativity is Stretching and dancing. 

Actually, if you want sustained success, then dance! Key is that you do it intentionally. Make time to care for your body. When you intentionally exercise, you align your mind, soul and spirit with the muscles of your body. There are many options out there. Find out what works for you and integrate it as consistently as possible into this new year. 

Have a plan but be fluid

I am one of those that will tell you to have a plan but here again I say, remain fluid. Oftentimes we dream or envision possibilities or aspirations that are within our exposure. Stay open!  Strategise, plan, set goals, have a to-do list and so on. All these are excellent mechanics of entrepreneurship – check our business plan blog and Next Level YouTube Playlist if you need the mech and tech. 

However, nothing should be absolute. Nothing should be written in stone. Be open to expose yourself to industries, ideas, people, experiences way far away from your usual space. You might just see that the plan you have crafted all these past 10 years was preparing you to become a leader in a very different sector. Welcome to life!

Deprogram your mind and reboot towards success

Personally, I dislike the word mind programming. We are not robots, at least not yet! LOL. We are human beings with an essence of the divine and a manifestation of life energy. Energy, indeed. This is what gets infiltrated by our environment. Depending on your environment, you would have absorbed some kind of virtue, ethics, ideas, concepts, identities, name it all. That’s the plasticity of our life energy. Which means again, nothing is absolute. You can begin to reprogram your mind. But first, deprogram! Start by critically reviewing some of thes multiple ideas, identities and concepts you find extremely normal. Redefine what success means to you. 

Think Equity beyond the box

There is a box, believe me you or not. The world today needs several boxes to be able to create a system of management or/and control. Are you in a managed box? Or is it a controlled box? Maybe it is just a box? Do you see a box? Now the box questions would not stop right? So let’s forget it. We recognise there is a box, but we choose to think beyond. The concept of equity has not been explored enough by Africans in Africa nor by Africans in the diaspora. 

Own your life and define your happiness!

The phrase – “You will own nothing and be happier” that emerged from Davos WEF (World Economic Forum) is questionable. Don’t be fooled. Who defines “happier”? Who governs the idea “own nothing”? My dear brothers, sisters, fellow authors and readers, please, if you choose to own nothing, at least own your life. Be custodians of our planet. Define what happiness means to you and its relationship to the collective. Then review your plans (Fluid plans) for the new year. In the coming year, we would explore so much. We would find synergies between science, technology, spirituality and indigenous practices. These synergies will help you own your life and design life towards success

Our team is grateful for this year’s ending. 

The whole crew is grateful for a new year coming. 


From Joadre team in Europe and in Africa. 

We love you. 

*We are on break and will resume on the 10th of January. 

2021 Progress, Lessons & Review with Joadre.


2021 saw much progress

So quickly did 2021 progress towards its end. Let’s review 50+ articles we covered this year. We started this year with the question of whether it was still possible to start a business this year given the recent pandemic situation? And the answer is yes! Despite everything, we have to find new models to design our lives. 

Use this simple tool to progress

Ideas alone will not be the deal breaker. We went on a  journey to find ways to bring our ideas into fruition. When you find yourself burning with one idea, first things first. Write it down. This is called journaling. It is an ancient technique of freeing yourself from the burden of nursing a particular idea. 

When you carry an idea for too long, it evaporates to give space for another fresh idea. The old idea is neglected. If care is not taken, the fresh idea will suffer the same predicament the old one did. To avoid curating your own idea graveyard, you must write out your idea. Read more in our blog on how to become successful with this simple technique

Explored how to start a business

Even when you have a great idea, you will need some real life steps to implement it. In this 3 part blog series – Part 1, Part 2 and Part 3, we looked into some very technical steps to starting a business in Nigeria. Even after starting, you have to evolve and progress through innovation. Learn more in our article. According to our practical understanding, we have worked out some very key elements to embody the wholeness of a social entrepreneur. Read more. 

Progress with your ideas and bring to fruition

We also know that getting the needed capital to start your idea is crucial as well. That is why we explored 3 small business grants for Nigerian entrepreneurs. From time to time we explored specific business ideas which have very good potential in a mass market like Nigeria. One of our very first ideas was juice production. And why investing in Africa is crucial. 

Further down the year, we looked into a 6 part series on starting a laundry business. This was explosive as we kept discovering new lessons along the way. In part 1 we focused on the skills and then the process in part 2. Part 3 was all about  the cost, budget and expenses you would have to deal with. A laundry business like every other needs some kind of Set-up (Part 4) and growth plan (part 5). We explored ways to innovate the laundry business in part 6. 

Raising the funds and resources you need

I know that you will need to find investments and partnerships to start any idea. Here is an article that can help you understand the kinds of investment out there and ways to raise funds. To raise funds though check these further grant opportunities. But you will need to develop a track record and actually budget for the idea. Some habit of accountability is called for. So hold yourself accountable, but not responsible for the things you cannot influence, but focus on the internal things you can influence. You begin to see where you can potentially do better. You can see maybe new ways to do things more progressively and you progress. 

Why social entrepreneurship enables progress

With a social impact driven enterprise, one still has to apply the positive lessons from traditional business like customer care. Consumers seek deep connections and this is how you can achieve that – bring humanity to your business. Yes, you will also integrate the classics of demographic and Psychographic data. You can tap into data intelligence to understand your customers better. However you choose to pay attention to customers data, you have a responsibility to not exploit your findings. Be sustainable at your core, in every area of your handlings. This is very vital to establishing your own small business. It is good for you, for your small business and for the ecosystem. 

Establishing a blueprint. Say yes to progress

You might have ideas that have never been tried out before in the combination or way you want to try it out. It means you have to create a blueprint. This can be intimidating. I know. I am in it as well. Launching a one-stop app that combines streaming and data for community education? But here are 10 lessons I have gathered along the way that helps tremendously; 

  1. Practice journaling,  
  2. create a plan
  3. set and track your goals
  4. take care of yourself everyday, 
  5. Apply sustainable routines to grow and speedy your progress, 
  6. Expand your exposure and get far outside the box because there is one, 
  7. follow only those ideas that are authentic to you, 
  8. build multiple income streams from a sustainable revenue model.
  9. spend only what you have – Cash Flow management,

Life balance to become successful

Awareness of self is a tool to life balance. To become aware, you will consistently ask yourself “WHY”. Are you aware about the things you enjoy and the things you have to do to build the life you enjoy? It is not always about making money, business, economics. In fact, we have to question our current economic mindset and what we define as progress.  Economics is a vital part of our human experience that concerns what we create (Give), what we receive (Take) and  the purpose of this give-take interaction in our communities within the natural ecosystem. Explore more on this topic. 

Enjoy deeper self love this holiday

With the world we live in today, there are a million and more distractions, information and external attitudes that create stress. We worry about the next idea, the next project, the bills to pay, broken hearts and many emotional issues. All these pile up in our minds, in our soul. They are stressors and energy drainers. But here is a way to clean your mind, soul and spirit. Using meditation is a proven science meets spirituality type of practice. I have a seperate space set-up for my meditation

Deeper social issues dear to our heart 

It was impossible to not want to support these young fellows at iDXtreme. Idris has dedicated his free time and earnings from his work to training youngsters to build self esteem through boxing. I have personally watched too many young entrepreneurs suffer from self esteem and struggle to express their inner self. After so many conversations, it almost always ends in some form of childhood experience. Learn more. We are creating our first one life workshop. Our goal is to promote sustainability and develop a community beyond their geographical borders. Read more. Connect with us. 

Here are some more topics we covered this year. 

  1. Blog 39 – 4 Entrepreneurs 
  2. Blog 42 – Ponzi too my school fees
  3. Blog 43 – Ponzi madness
  4. Blog 44 – Organic care
  5. Blog 45 – Recharge card
  6. Blog 47 – Design your mood
  7. Blog 48 – Basic education
  8. Blog 49 – Success, prime now

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel. If you need to book a FREE  Q&A with Joadr, then make reservations here

Thank you for reading to the end. 


Joadre Editorial

Basic Education For Entrepreneurs. 7 Must Haves

‘School Na Scam’ well you’re neither right nor wrong. Bill Gates dropped out of studying law. Mark Zuckerberg, Steve Jobs and Walt Disney dropped out of traditional school education. Tumblr founder, David Karp, I mean he dropped out of high school at 14. Anyway, mentioning them does not validate all they do. But I believe these are names you must have heard off. However, these people dropped out of school (traditional educational box), but they never dropped out of education (continuous learning and exposure of the mind). I bet you’ve never reflected on this before joining the bandwagon in Nigeria that amplifies ‘School na Scam’. 

Education is far beyond the traditional approach 

It is very important  for all entrepreneurs to advance their knowledge and skills in the area of business. However, basic traditional education, like language, basic mathematics and such is a vital foundation. As an entrepreneur, you are a solution maker. You are part detective and part inventor – both require a substantial amount of knowledge of the specific area of concern. 

Traditional Education You Need As an Entrepreneur
  1. Understand what you need and develop it
  2. Decode numbers and manage money management
  3. Legal understanding
  4. Network, Communicate and build social capital
  5. Build general marketing skills
  6. Product knowledge and development mastery
  7. Human resources management
Understand what you need and develop it

If you’ve been thinking that to  find your power and the secrets to success you must drop out of school, you had better have a rethink. A good number of those “who made it”  found academic courses far too broad. Hence, they got frustrated by irrelevant assignments, tests, projects, group works – when they are originally forged to be a leader of a poignant goal-driven team. They dropped out. Many focused and educated themselves with the relevant topics of interest. Remember, you only get to hear about the successful ones.

Decode numbers and manage money

If you aspire to be an entrepreneur, you must know the management of costs and receivables. You need to learn how to read your numbers or get someone to translate the meaning to you if you can afford it. Today, excel sheets, both offline and online like google documents, are the most effective tool to work with numbers. This is a basic aspect where you need to educate yourself about. Learn to use excel and all the features available. Know how to quickly come up with budgets, calculations, estimations and forecasts in your very simple way. A Good business must have a balance between growth, profitability and liquidity. There are many free courses online that can show you this. 

In today’s society, you need to create a legal setup around your idea to make it a valuable business. For example to open bank accounts for your business, get a loan, create invoices, purchase on credit, deliver your taxes and so on. All these legal things are key to know. Educate yourself on the basics. Universally, every business needs to pay taxes. Be it to the local government, state government or federal government, in accordance with the laws and regulations guiding the country in which the business is.

As an entrepreneur, you need to be aware of the various statutes, procedures and processes regarding taxation. You can engage in continuous education in this sphere easily. Learn from free content created by lawyers, accountants, tax advisers and consultants in your area. Social media is filled now with free content. If you are in Nigeria, you can check our blog on business startup blog series. 

Network, communicate and build social capital

Not everyone can market and it is ok like that. It might be more efficient to develop your networking skills so as  to build social capital. If you can grow a network of partners, you get to tap into a pool of experts with different skills. However, you should work on selling your idea or business to someone else. Learn to pitch what you are about. With a strong education in communication, you can pitch your ideas and plans to potential investors, your customers, your partners and your employees. Please note that you can’t learn verbal communication and neglect non-verbal communication skills. 

Build general marketing skills

Traditional education does not teach you to build general marketing skills except as a profession to work as an employee. So you need to get the basics here and enhance your general knowledge about the different aspects of marketing. There is so much education on this out there and for free. When you then get an employee, you actually know what they are talking about and doing. It is you as an entrepreneur that would design the product and set the price, offer this product to the market, through distribution. Now to tell the market about this product, your communication skill would be needed. While you can rely on technology for other things, you need to know about customer acquisition and retention, product-market fit, the usability of the product, the user experience, user conversion, scalability. These few things are crucial, and can directly affect the outcome of a business/product

Product knowledge and development mastery

When you develop your idea, you might begin to notice exactly what the product is. You have to master core aspects of the product development as that is the backbone of your business. Take for example you start a coffee shop and employ someone to make the coffee. The coffee becomes talk of the town. Well then, maybe you want to learn more about the coffee making process from the employee. This is crucial  especially in places like Nigeria. Because you can teach new employees, so as not to face the risk of being very dependent on that particular employee. So be wise. 

Invest in product knowledge. This can apply to the whole national state of things. Instead of continuously outsourcing, learn how to develop it. Before the pandemic began, Europe had outsourced much of its textile production to China. As the pandemic hit, China was leading in face mask production. European countries actually battled to get the face mask . Prices spiked. It took months before each country could get deliveries from China. Now imagine this happens on a small scale in your business. Master the core. 

Human Resources management

Double congratulations, you are now an entrepreneur, and a manager. As an entrepreneur whether you like it or not, every now and then, you’d need to handle some management duty in your business. But as an entrepreneur doubling as a manager, you must know that there is a difference between pushing your employees to work harder and efficiently. While your employees are there to bring your vision to life, it is your duty to develop a good environment. This could be in the form of compensation, good welfare, hazard prevention. Being too lenient as a manager could lead to laziness amongst employees, and being forceful on how employees must work could bring resentment and disloyalty. It is now your duty to develop a healthy environment that allows transparency, reward and recognise diligence, with focus on clarity and accuracy and thoroughness in communication.

The basic education you can begin to develop

You need to know the basic principles of capital management in order to maximize the efficiency of your business operations. We explored understanding numbers and legal issues, networking and building social capital, marketing and product knowledge as well human management. However, depending on your business, these might vary. The knowledge you need and the dedication you should invest will be different. Depending on how many employees you have and what the core of your business is. So the key takeaway is to understand your business. Then find out what areas you need more education and go for it. You just can’t stop learning!

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel. If you need to book a FREE  Q&A with Joadre, then make reservations here

Thank you for reading to the end. 


Joadre Editorial

Which Investment is better? Cryptocurrency Vs. Real Estate


Estimated reading time: 5 minutes

When you are thinking of what asset to invest in these days, be sure to hear 10 friends say cryptocurrency is the surest investment. Another set probably may say, invest in real estate. Well, you can’t say either is wrong investment advice. But each comes with its advantages and disadvantages. Truthfully, the one way to increase wealth and save money for retirement is investing your money in a reliable investment. In this article, let’s explore the pros and cons of both cryptocurrency and real estate. In the end, you should have been able to decide which you prefer as an investment plan.

What is real estate

Real estate in simple language can be explained as the entirety of land,  both natural and artificial properties on it. In other words, real estate is the land and such things as the building, trees, bridges, garden and fences on it. Read further to find out why to consider investing in real estate. Also, you can check 5 businesses to start with less than 100K in Nigeria. Meanwhile, don’t forget to hit the subscribe button, so as to always be the first to hear from us.

Why choose real estate as an investment

The arguments in favour of real estate investment is tied to the forever existence of humans and their far less met need for shelter. In a world, where there is a constant need and demand for land and building, prices are always increasing. This inflation factor makes real estate a store of value and profitable investment.

Most real estate as an investment is leased or rented out. However, some real estate owners or investors engage in what is known as ‘flipping’. Flipping has to do with the quick action of reselling an acquired real estate, taking advantage of a rise in value. Conversely, others buy real estate, repair, with an expected rise in value, birthing a substantial gain, when sold.

What is cryptocurrency

Cryptocurrencies or cryptos are digital currencies, created with the intention of being used as a medium of exchange for goods and services. There are many brands of crypto out there, with the most popular being, bitcoin. Bitcoin is a stable coin launched in 2009 by Satoshi Nakamoto. Bitcoins are created through a process known as mining. Which involves solving complex mathematical problems by computer software, to earn a reward of a bitcoin, once the problem is solved. You may be interested in digging further into the history of cryptos.

Why consider investing in cryptocurrencies

Unlike traditional or fiat currency, cryptos are unregulated and decentralized, at least for now as at the time of publishing this blog. These same characteristics make it a good investment and at the same time, a highly volatile investment. Plus, digital currencies are gradually becoming an integral part of finance and FinTech. In short, it’s becoming clearer that it will be part of the future. Those who doubted 10 years ago wish they had bought bitcoins then. 

Also, unlike the modern banking system that is centralized, cryptos are decentralized. They can be bought, sold, stored and traded anytime. Especially when they are well-performing. Cryptos are like blood money when you cash out. Imagine bitcoin that fell below  $30,000 sometime around June this year.  At the time of this writing, one bitcoin is $60,147 but had done $67,000 in previous weeks. Already, there are speculations that it will hit $100,000 before December 2021.

Later go on to read this is you are looking or ways to raise funds for your business. Meanwhile read further to understand the difference.

How to Invest Safely in Crypto

If you are ever going to make the decision to invest in cryptos at the end of this article, please take note.

  • Investment in crypto requires strategy. You need to be strategic. New investors are always advised to monitor the market and acquire coins during ‘dip’. A dip period is that time when the price of most coins is low or experiencing deflation. When you buy at this time, your profit margin will be wider when the coins return to their normal price or even exceed their usual price. 
  • Avoid investing more than you can afford to lose in crypto. Don’t ever borrow money to invest. Why? Cryptos are very volatile.
  • Another thing is, when you invest, ensure you have enough to take care of yourself and yours for at least a year. There are chances that the prices of coins will go down, and when they do, it won’t make sense to sell them because you are stranded. So you will have to wait till they rise again.
  • Research and research. Find out what problem the coin wants to solve. How useful is it? Read their white paper. It will give you information about the coin concept, and a roadmap for growth and to achieve success. 
  • Stay knowledgeable about global politics as this will also help you know what direction the course is going. 

Which is a better investment between crypto and real estate – Choose for yourself

  • Real estate value fluctuation is less volatile


Crypto value can drop by 15% in an hour – a normal event for crypto investors/dealers

  • Real estate requires heavy capital to purchase ( you have to pay bigger upfront)

On the contrary

Crypto can be acquired with the exact amount of capital you have available (Cryptos are of different prices/values when you find one, you can invest any amount desired in it). You can invest as low as $5.

The final decision on which to invest is yours to take. But remember, if you are risk-averse, you may need to think well before investing in cryptos. Or consider less volatile investments such as starting a business. Check our How to Start a Fruit Juice Business in Nigeria | Pt. 1

Meanwhile, we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. The App is going through the test stage and you can be a part of the testers by downloading right here. Want to stay connected to know when we have opportunities, kindly sign up to our newsletter. For more content, check our YouTube channel. If you need to book a FREE  Q&A with Joadre, then make reservations here

Thank you for reading to the end. 


Joadre Editorial

10 Tips To Innovate Your Laundry Business In Nigeria #6


It has really been such a great time on this blog series. In this final part, let’s look at the tips to innovate your laundry business. But, in case you have just stumbled on this part, please be aware that this is a 6 parts blog series. We have explored so many crucial points that you can’t afford to miss if you really want to start a laundry business. In part 1 we clarify the difference between laundry and dry cleaning,  the must have skills to start a laundry business. Then we moved to part 2 where we looked at the laundry process, how to get laundry done. 

For blog part 3, we threw light on the cost of setting up a laundry business. We also provided a working budget to guide you.

[wpdm_package id=’26130′]
[wpdm_package id=’26172′]

Furthermore, in part 4 we considered the Setup procedures you need to take when starting a laundry business. Part 5 explored ways to market your business and grow your idea. This final part will explore some ideas you can use to innovate your laundry business. This will help you distinguish yourself from other existing laundry cleaning service providers and have a competitive edge in the market.

  1. Wash test tips as promised
  2. Make wise choices for detergents and soap selection 
  3. Promote your laundry business effectively
  4. Collaborate to promote your work
  5. Build network of entrepreneurs
  6. Use digital tools to increase customers convenience
  7. Create a reward system
  8. Diversify your space/services, if you can
  9. Packaging your laundry business
  10. Structure operations
Wash test tips as promised: 

A wash test would mean you soak the fabric edge in the temperature of water and with the detergent for a couple of minutes and wait to see how it reacts. Does it lose colour? 

A less risky test will be to soak a white cloth in the detergent. Make sure the water has the right temperature. Wipe the end of the fabric. What does the white cloth look like? So these are just little tips to note. 

Make wise choices for detergents and soap selection 

You do not want the customer to connect your services with beauty damage. So please read the contents used to make the detergents or soap. We advise you to take time to actually select the kind of soap/detergents you will use. Opt-in for a non-toxic and organic detergent. If you can get these natural or organic detergents, then make sure to use this as a marketing tool. This a a very effective way to innovate.

Innovate and Promote your laundry business effectively

To put your business out there and push to the faces of potential customers, explore Google my business. Register, post about biz with good photos. Learn to make good pics here How to Make Good Social Media Pictures with your Smartphone , give promo with code so you can track to see how effective it is. Integrate the pick up and drop off system from the start. 

Choose a good location for your laundry business

The fastest approach to put your laundry business on the track of growth is choosing a good location. We would say residential areas where families live like estates and around schools, because parents can easily drop off laundry while picking kids etc. 

Collaborate to promote your business 

Collaborate with cleaners and grocery shoppers to attract customers to your laundry business. You can collaborate with grocery stores whereby they recommend your laundry business to shoppers, this can be as little as having a display advert stand in their outlet calling people’s attention to your business. 

Build network of entrepreneurs. Innovate to scale!

You can explore a shared business space concept. You and other laundry entreprenuers get a space big enough to accommodate everybody. Buy one big power generator that can service everyone, slash bills and setup costs. That right there is one of the easiest ways to grow and it is innovative. Instead of the sometimes unnecessary waste of resources to want to stand alone. This is sustainable and cost-effective. In Europe, this is how farmers do theirs. Everybody creating a roster of machine use, slash payment and use the same delivery trucks, exactly! That kind of model can be adopted for a laundry business too. 

Innovate with digital tools to increase customers convenience

Invest in creating a system for drop off and pick up, using digital tools. You can do the pick up and drop off yourself for the start if you already have a motorcycle or a car. This allows for more customers to patronize you considering the benefit of convenience they enjoy from the structure of pickup and drop off that you have created. And customers tend to give more clothes if there is convenience in pick off and drop off. 

Really, isn’t that the main reason why you give your laundry out before; for convenience. If they will be stressed again while giving it out, then it’s not worth it again. (That right there is the psychology of customers giving laundry to you; be on your toes to always think of new ways to bring convenience to your customers and always include it in your marketing message). More clothes mean effective usage of the machine, water and energy. You still use up the same amount of water and energy and machines for fewer clothes. So more discounts to get more clients is effective. 

Innovate with a reward system

Human psychology is always hungry for a reward in whatever they do, you do that because you will get this reward; gratification or in whichever name it comes. For you as a laundry business owner that is looking at growth, you may want to consider creating a reward system. 

Diversify your space/services, if you can

Have drinks and pay in the laundromat if you have a waiting area. Design’ Xpress services’ that happen within 1 to 2 hours. If you have a long area where the guest can wait, then make sure to have functioning wifi and maybe even a computer section integrated. Some will use it as a workspace. Start with one section. This will bring dedicated customers and more cash. 

Who would not love a drink and maybe surf the internet or use free wifi for just one hour? Integrate the wifi into your monthly cost and offer it for free to customers. Hotels do, lounges do, and you see people troop in if not for anything, for the assurance that they’d get to have access to free wifi. You may have to secure your wifi and give passwords only to customers.

Package your laundry business

Part of your growth efforts should be developing a great packaging design and formula for your own business that distinguishes your business from others out there. Do things differently. You can adopt the sustainable development goal by keeping the environment clean, in that sense, it means you won’t be using polythene nylon. Without being told again you can see how Nylon bags are not very sustainable to our environment. Shey you see them lying everywhere and it’s ugly. 

Think of customized/branded collapsible laundry hampers that are free of toxic chemicals and are reusable. When the client drops off, they use it and you give them fresh ones with the cleaned clothes. Imagine your reusable laundry bags with your embroidered logo and name handing in the customer’s bathroom or storage area. Be sustainable and profit through branding!

Structure operations

Also, collaborating with an external logistics company, we must think of how to be innovative in developing a pickup system that is efficient and makes things easier. Businesses can rise above their competitors by having a standard pickup bag they rotate to the consumer and have specific days for pick up. Structuring allows a business to grow better. Eg, Sunday evenings and Wednesdays could be pickup and return. If a customer needs more, then there are added services like express and so on. 

And here is where we will be drawing the curtain on this blog series on how to start a laundry business in Nigeria. Don’t forget that our CEO and Founder, Joana Reiterer has reserved Wednesdays of every week to have a one-on-one session with young and vibrant youth interested in business/entrepreneurship. Guess what? The session is for free! You can schedule a meeting here now, don’t procrastinate (don’t be a god of tomorrow, today is yesterday’s tomorrow)

Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!  Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

#EndSARS protesters, Shot and Killed. Who is responsible?

Estimated reading time: 4 minutes

The #EndSARS protest, which called for the SARS unit to be disbanded and the police force to be reformed, may have been fueled by the Nigerian government’s rejection of many accusations of the unit’s abuses. The hashtag #EndSARS has been around since at least 2017 when it was first used to communicate stories of assault and violence perpetrated by personnel from the Special Anti-Robbery Squad (SARS), a special police squad. See our previous article – Nigerian protest police brutality is far more than SARS.

#EndSARS protesters, Shot and Killed. Who is responsible?

What seemed like a mere social media hashtag took a new turn in 2020, only a few days after Nigeria’s independence day. Following the release of a video showing police officers suspected to be members of the infamous Special Anti-Robbery Squad (SARS) reportedly shooting and killing a young man in Ughelli, Delta State, nationwide protests against police brutality erupted on the streets. Amongst the protesters were Nigerian public university students who had been stranded at home for almost eight months owing to the Academic Staff Union of Universities’ constant strike action. Things, however, quickly soured for #EndSARS protesters.

Black Tuesday for #EndSARS protesters

Unfortunately, the 20th of October 2020 was dubbed “Black Tuesday” by many Nigerian youths. Men dressed in Nigerian Army uniforms opened fire on these unarmed peaceful #EndSARS demonstrators at the Lekki Toll Gate in Lagos, Nigeria, as captured in a live Instagram video by prominent Nigerian entertainer DJ Switch. Several human rights groups, including Amnesty International, acknowledged that the Nigerian Army and Police were responsible for this atrocity and that at least 12 nonviolent protesters were killed in Lagos on the same day. Further inquiry into the incident revealed that street lights were turned off, CCTV cameras were turned off before the terrible deed, and some lifeless bodies were transported by officers to hide evidence.

Nigerians’ Lives in the Crosshairs of Politics 

Recall the demonstration was sparked by the inability of appropriate governmental institutions to investigate and prosecute officers who commit acts of violence against civilians. The absence of high-level political will to overhaul the Nigerian Police Force in particular. Not to mention the government’s failure to carry out administrative measures made to address the issue of police violence. However, a schism emerged as a result of several controversies surrounding the #EndSARS Lekki incident. While some claimed that the state government had issued a curfew order that limited movement. As a result, the demonstrators had no right to remain outdoors.

#EndSARS: The Debate, Who ordered the shooting?

The order side of the debate claims that the curfew’s start time is unreasonable since protesters had no method of travelling to their respective locations before the curfew begins, hence they choose to camp at the toll gate. Others feel it was simply the typical nasty activities of power-wielding politicians and authorities to undermine the morale of #EndSARS campaigners fighting for the right path. Is death, in addition, the penalty for such? To put a stop to the finger-pointing at the federal government and the Lagos State government for premeditated murder, a commission of investigation was set up to examine Police Brutality and the Lekki Killings.

Who is to blame for this occurrence, yet again? The young and unarmed Nigerians who peacefully exercised their right to protest against police brutality and were greeted with countless challenges by government mercenaries who attempted to penetrate their camp and inflict damage? It’s difficult to forget easily, those filmed in SUVs transporting goons to inflict damage on #EndSARS protesters in various parts of the nation. Who is to blame once more? Can we blame the government for placing a restriction on movement? The debate continues…

#EndSARS Panel Report

If the panel of inquiry’s report is anything to go by, it won’t be long before one believes that a lot was attempted to be pushed under the rug. According to the report “the atrocious maiming and killing of unarmed, helpless and unresisting protesters, while sitting on the floor and waving their Nigerian flag, while singing the National Anthem can be equated to a ‘massacre’ in context.” Meanwhile, the report also found that the police were involved in the crime. “The evidence before the panel shows that after the Nigerian Army left, the Nigeria Police followed up with the killing of the protesters, shooting directly at protesters fleeing into the shanties and the Lagoon at the Lekki Phase…” 

Despite the fact pointing that the Nigerian Army and Nigerian Police Officers slaughtered nonviolent protesters, the report does not expressly state who gave the order. Who, once again, ordered the shooting? Leaving it to the court of public opinion, and the government to answer this question.

Enhance the conversation with our app

Still with the intention to provide more tools for you, we created our tailored all-in-one app to offer up-to-date knowledge, provide exposure for social entrepreneurs and offer coaching services. Get the app (Android version) here and for IOS users, a webapp version and IOS version is on it’s way, sign up for our newsletter here to know when its out and get the consistent ressources via email. If you need templates to develop your ideas, you can check our Joadre Tools. If you want to contact us, use our contact form or consult us  through the app. 

Thank you for reading to the end. 



How To Start A Recharge Card Business In Nigeria


Recharge card printing business is one business that has long stood the test of time. Due to advancements in technology and availability of second hand smartphones in Nigeria, more and more  people are using data nowadays. Recharge card business in Nigeria is very lucrative. It is a business you can start anywhere without fear of low patronage, as long as there are people where you are and there is GSM network.

This is one profitable business because people recharge their phones almost everyday as they either need to make calls, send messages, activate data or even transfer credit to their loved ones. Although most people prefer to buy directly from their banks or one application or the other, most people still prefer to buy printed recharge cards and that’s is where you come in. 

How much can you make from a Recharge Card Business?

Recharge card business means basically printing out the recharge vouchers. To start this idea or side gig, you can invest basically any amount, however in order to make significant profit, I will advise that you start with N50,000 because per each N100 recharge card you sell you make at least N10, so if you are able to sell 50 pieces of it per day you will be making N5000 per day. Pretty awesome right?!

Below are the requirements for starting the business
  1. Location: You can sell recharge cards pretty much anywhere as all you need is a purse where the cards are kept. It is basically a mobile business.
  2. Recharge card printing software: This is a software that you can download from rechargecardprinting.com.ng for free.
  3. Recharge card dealer: You have to ensure that you get a reliable and trustworthy worthy dealer who will not scam you. As you make payment into his/her account before they send you the codes via mail which the software helps you decrypt.
  4. Laptop, internet and printer: if you have a laptop it will be very easy, as you can transfer the codes to a flash drive and print from a cybercafe.  If you use a cybercafe to process software and print from there, you have to ensure that you log out of your email. This is a security measure to avoid anyone logging in after you and gaining access to the codes. The codes are your capital. They are the product you sell!
Overall Estimate for a recharge printing business
  • Recharge card printing software: Free
  • Printing per page: N50 (maximum of 10 recharge cards per A4 paper)
  • Incase no laptop: Cybercafe 30 minutes: N150
  • Payment for codes to the dealer: N50,000
  • Total: N50,400
A quick wrap up

However, remember that some people or touts will want to collect their own cut if you hustle for customers at a specific location. You can start this side business by tapping into your own network. Even when you need very low capital to get this business rolling, you will need more strategies to be able to transform this business into a very successful one. 

We are putting out weekly articles and content about different business ideas you can start. Some ideas would focus on building a side hustle. Others will be a full-time type of investment. So we are working to get some interested investors to support your ideas. However, you have to be part of our tribe to be able to tap into our full support and services. To join the tribe, get our app. Get our App for future business ideas and partnerships opportunities. And Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!  


Joadre Editorial Team

Organic Skincare? “Leave Me Alone!” Cries Your Skin!


Glow, Skin-popping and Sun kiss, these and many more are common names seen around adverts. These adverts call on unsuspecting internet users to come to patronize Organic Skincare products.  Even though it’s a fantastic thing to glow, shouldn’t we do it carefully and consciously? Knowing fully well that our skin absorbs at least 60% of whatever is applied to it. Are you really sure that product you’ve recently just bought is truly organic? Pay attention, listen attentively to the voice of your skin. Are you attentive enough to hear your skin saying leave me alone? Find out in this article if what you’ve been using is truly organic. In the end, you should have learnt the difference between organic, natural and biologically ethical products. Also, you will find out why you should be conscious and careful of what you buy for your skin. You must listen to the voice of your skin.

What is an Organic Skincare product?

The term “organic” refers to how the ingredients in a product are being farmed, processed as well as packaged. In a simpler term, it means the ingredients are grown without the usage of artificial fertilizer, preservatives, artificial hormones, pesticides or any other chemical. So too the packaging too utilises organic materials. Organic products are therefore those products which total ingredients are from this source.

Flash News: The fact that a skin product carries a label with “organic” boldly written on it doesn’t at all make it so. Let’s explore.

Difference Between Organic Skincare Product and Natural Skincare Product

We have settled the bill by explaining what an organic product is. Now let’s look at natural products. It is not alien to us that people often use these words interchangeably. In fact, many have either assumed or concluded that they meant the same thing. But that’s not true at all and you’ll soon find out. A natural product is one which major or all ingredients are derived from plants,  animal by-products, or minerals. You said Wooooow! Yeah! An organic product is critically concerned with the process with which those ingredients are grown or bred to the final stage of production. 

Let’s situate it, if you are using egg as a face mask, that’s a natural product. But that egg, you don’t know the source(parent) or even the process it has gone through. What if the egg was bred by a chicken which fed on antibiotics. Say too that the chickens genes were already manipulated to grow within 9 weeks to maturity? Your egg will contain antibiotics too! SO when you go for a natural product, always make sure that it is organic as well. Check how you can get that glow without using bleaching cream.

Because of how vulnerable the word ‘natural’ is and limited regulations on its usage, many companies have engaged in unethical behaviour. Putting the tag ‘natural’ on their product label to expedite sales action. Since the spectrum of what is natural is quite broad and no one is regulating. Organic products on the other hand in saner climes (ohhh! how I hate to use this word; saner climes…LOL) have strict quality control, check or regulation.

Biologically Ethical Skincare Products

On the other hand, biologically ethical skincare products are those that the manufacturer has ensured that all ingredients (mostly synthetic ingredients) used in its production pose no threat to the human skin or life. Synthetic chemicals do not necessarily call for concerns. There’s rather concern and uncertainty about some chemicals with the potential of causing harmful effects on the skin and the human body. 

For example, Hydroquinone used in many bleaching creams has been identified to be carcinogenic, alongside other chemical products like mercury and kojic acid. If not prescribed by a doctor, it’s better to avoid usage. Stay connected to receive more well-being content for entrepreneurs.

Leave me alone your skin cries

Having established the difference between organic, natural and biologically ethical products. The concern is the pseudo-dermatologist parading our street beckoning innocent people to come buy organic skincare products, so that what? You can glow.  It’s not a problem if those products are truly organic. But most are not. Not when one actually confessed to using hair relaxers and unnamed chemicals as part of the ingredients for ‘organic’ product. Their usual promise is that “When you use it, your skin will tone” (tone, really! Just call it what it is, bleach). 

What Organic Skincare does not do!

Some have said that when they started using these products truly their skin popped, but the moment they stopped, they were attacked by a legion of acne, eczema. Then they had to rush back to buy more. But now it’s no longer giving them the same result as when they first got it, it’s rather giving their skin a confusing complexion, yet they can’t stop, because they are afraid of the army of acne and eczema that’s camping outside to attack them.

I want to heal myself your skin says

But if you think you don’t want to stop because of acne, please do it because of allergies, hormone disruption and ultimately skin cancer. You don’t want to have to be all covered up when you grow a little older because of damaged skin. You can actually stop now. The good news is, the skin is capable of healing and defending(the stratum corneum is there to prevent unwanted materials from entering) itself. 

In short, there are different types of blood cells and collagen in the body that rush to the point where injury may have occurred and repair the skin. Yours is to strengthen the activities of these cells by taking good sleep, eating a good diet, exercising regularly, and living a healthier life. What do I know, I am not a medical professional. All this advice I am dishing out here is not medical advice. They are common sense recommendations and experience. 

Do not fall for fake organic skin care

There are many factors making people vulnerable to this scam. Low self-esteem is one such factor. People are vulnerable to these harmful products in the bid to look more beautiful and enjoy validation. We of course can’t rule out social trends and peer pressure. But you are beautiful, and you just have to listen to what your skin is saying. And for the greedy entrepreneur, the goal to make a profit lead to the compromise of so many thing. However, damaging people’s skin should be a no-go-area. It’s our call to be responsible and be truthful to our customers.

Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!  Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

Ponzi Scheme Madness – What To Beware Of!


When next, a friend approaches you just like my friend did and they tell you about this great investment going on, people are cashing out and such, Wait! Wait a minute before you jump on it. That might just be another Ponzi scheme wearing a new gown or in a new bottle. One of the smart strategies Ponzi organizers use is name changing, yes! They rebrand. And guess what, people still fall victim, at least I did! (tears). Check out these red flags before investing in that new business you’ve just been told. By the way, if you are an entrepreneur and you are about to start a business and need mentorship. Quickly book a free mentorship session with our CEO here.

Ponzi scheme identity – Warning Signs
  1. Unregistered business identity. Ponzi schemes are oftentimes but are not limited to involve investments that are not registered with Corporate Affairs Commission (CAC), financial or state regulators. They shift focus from this question, by engaging existing and potential investors in testimonies of those who have cashed out, thereby using the’ fear of missing out’ strategy on people. Although some have upgraded to even getting CAC registration documents. You have work to do, research for information about their management, products, services, and finances. 
  2. The government securities laws require investment professionals and companies to be registered and licensed. Most Ponzi schemes hardly possess license documents. They most involve unlicensed individuals and unregistered firms
  3. Every investment carries some risk degree, when an investment yields higher ROI, it is only logical that such carries more risk. But when the business promises high returns with no risk. Wear your suspicion lens.
  4. The business doesn’t reflect market conditions or it’s not affected by it. Returns are just overly consistent, regardless of the market going up and down condition. Be sceptical!
  5. Their structure is complex, secretive with no straightforward strategies or revenue channels. Avoid such investment. If you can’t get complete information about them or find it difficult to understand their operations/strategies.
  6. They told you they have people trading for them, they are working with foreign partners/brokers to invest your money in forex. Run!
  7. They are involved in unreasonable giveaways/charity in the name of Corporate Social Responsibility CSR. They are only trying to play on your intelligence.
  8. They told you to bring one person to your chain and start earning extra money from the person’s investment.
  9. You’ll make 40% ROI in 7days.
  10. We are working on our website, upgrading our website or payment platform, that’s why you are unable to withdraw. Ponzi scheme organizers most times prevent investors from cashing out by restricting the payment channels. Meanwhile, some just offer you a higher ROI percentage to make you stay put and leave your invested capital with the hope of cashing out bigger. At that juncture, you’ve been scammed
  11. We would pay first investors a certain percentage and we would pay others little by little. We are working things out and trying to liquidate our properties so that we can pay everyone their capital back. (Hello, it’s Japa o’clock – the organizers are about to run away with your hard-earned money). If you get to this stage in the investment programme, CONGRATULATIONS! You are now the latest Ponzi scheme victim.
Who are Ponzi scheme planners looking for

Ponzi scheme promoters are looking for greedy, desperate, naive, young and old average earners, who are not well informed on investment and are just open to all that comes their way. Many opinion leaders have blamed our porous security system for the vulnerability of Nigerians to these schemes. But the truth is, real money is slow and steady. We all become a victim when we allow the glam and social media pressure of getting rich quick enters our head, it breaks us down and makes us willing to do anything just to make money. If you are in need of a business idea to invest here you can check out our previous blog on How To Find Authentic Business Ideas. You Are Sitting On Gold!

Remember, when it looks too good to be true, where your suspicious lens and screen very well, to confirm it’s not another Ponzi scheme in another packaging.


Ponzi Scheme Took My School Fees. Beware!

It was my final year at the university when my not very close friend approached me about a ‘Ponzi scheme’. Well at that time he called it a business. Yes! A business, that was what he called it. He called my name and continued.

“if you put 20k into it this month, by month-end you’d be paid 40k”

My eyes left their sockets as if they were almost going to hug the person talking. Little did I know I was about to be scammed. Okay! I know you’d want to hear more about that story. We’d continue some other time…(laughing in tears!) What is Ponzi scheme? Who are they looking for? Is there Ponzi scheme in Nigeria? How do I identify it’s a Ponzi scheme. Read further to find out in this article.

What is Ponzi Scheme?

The origin of Ponzi scheme can be traced to a certain man called Charles Ponzi. He scammed investors in the 1920s with postage stamp speculation. A Ponzi scheme is a fraudulent investment programme that entices unsuspecting and naive persons to put a certain amount in an unexplainable and untrackable business investment with a promise of a ridiculous return on investment. The first record of Ponzi scheme in Nigeria can be traced back to the 1980s, when the Umama Umama scheme surfaced in Calabar. Then the Planwell scheme surfaced in Edo state in the early years of the 1990s. 

The fraudulent scheme uses new investors money to pay earlier investors. Hence given the unrealistic/false impression that the investment is viable. This scheme is otherwise known as a pyramid scheme. At the end of it all, the schemes fail to the detriment of later investors. (I know MMM is coming to your mind already, yes MMM!) Wait a minute, hope you weren’t scammed? Okay, tell us about that in the comment section.

30% ROI, MMM, Racksterli all na scam!

When my friend told me about the so-called business deal, it wasn’t as if I had no doubts. But I told myself that I would cash out even if all is going to fail eventually, but no! After my first investment, I reinvested, they offered me a mouthwatering deal, and I fell for it. “That was the last time I saw my N500,000 meant for school fees”. In 2016, according to Nigeria’s Securities and Exchange Commission, millions of Nigerians promised a 30% ROI on investment, lost over 18 billion nairas to a Russian enterprise popularly known as MMM (Mavrodi Mundial Movement) when it crashed. Many committed suicide as a result of this event. But one would think people have grown wiser, No! Maybe it is due to the high rate of unemployment in the country. Ponzi scheme organizers still find their victims in the pool.

According to the 14th September 2021 publication of the Nigerian Guardian Newspaper, Nigerians have lost N300b to Ponzi schemes, speculative trade. Recently, Nigerians were still scammed in billions by Racksterli. They claim to offer an investment deal that promised a mind-boggling return on investment to investors. The promoters of course did their homework well, used celebrities and media influencers to gain people’s trust, and people fell for it. The key thing is, when it looks too good to be true, be suspicious!

Meanwhile, we are concerned, and that’s why we have developed a unique app to bring together on one platform,  both international partners/investors and Nigerian entrepreneurs to share business data intelligence and connect both to the market. We believe when Nigerians are empowered, their susceptibility rate to Ponzi promoters will be minimal. The App is going through the test stage and you can be a part of the testers by downloading right here.

Ponzi Scheme fails when?

The duration it takes a Ponzi scheme to fail can’t be specifically stated. Roughly it takes an average Ponzi scheme between a month and a year to fail, depending on how easily the organizers get to recruit people to join the bandwagon. Typically, a Ponzi scheme needs new investors ( victims) to maintain the pyramid. When the number of new investors can’t meet up with existing investors or there is heavy cash-out by existing investors, the Ponzi scheme falls. Read our upcoming blog on this topic to learn about the signs to look out for before investing in that business or investment. But before then Subscribe to our Newsletter so as to always be the first to hear from us.



Grow Your Laundry Business In Nigeria. #5


Hey! Excited you are here again. Trust you have had a swell time reading the previous articles in this blog series on how to start a laundry business in Nigeria. Recall in the last blog we touched on the setup process to start a laundry business. In this part of the blog series, we will be exploring how to grow your laundry business while also answering questions like- how do I market my laundry business? How much do I charge Customers if I start a laundry business?

Time Management/Delivery is non-negotiable in laundry business

You see, the laundry business is a deadline-driven business, people have parties to attend, events to attend to, offices to go to, meetings etc. They are employing your service because they want to relieve themselves of the stress of having to worry about their laundry and they believe that you would be able to deliver efficient service. So when you tell them to come pick-up on say Friday. It must be Friday, because they may have exhausted all their clean clothes with an expectation that you are bringing in their well-laundered clothes on Friday, so they relax.

You must manage time well, from washing to drying, to ironing, packaging and to the last stage, if you want to have enough output. Ironing for example can be tricky because it takes a long time if you are not careful. If you are consistently on time, you can grow your business through existing customer referrals. 

Laundry Business Management

All being said, your business management skill must be top-notch. Find time to build yourself. It is only when you do this that you can get insights to drive your business to the next level, compete in the market, and even expand to become a large scale laundry company. You should know that there are Ways to manage money to grow your business.

How do I market my laundry business?

The truth is, just like any other business, you might not be making huge sales at first, but that shouldn’t discourage you. Rather what you should be doing is strategizing, pushing your brand out there. People always think that marketing is just promotion and advertising. Please look at the services you offer. Make sure it is good for the price you are aching – pricing. Look at what others charge. We will explore this further. 

Meanwhile, let’s explore your placement. Get more branding into your space. Do not set up like a classic or traditional laundry. Make your space cossy for someone to actually wait to read a book, if you can afford it. We will explore more in our Startup Podcast! How do you communicate your offers to the customers. BRand in a way that people know it is you. Follow one branding line. The simpler, the better!

Capitalise on word of mouth as you do not have unlimited cash to lavish on digital marketing. Start by telling friends about it. Host an opening partly. Tell your friends to come with a guest or so. Be innovative. Your hosted party can be about a new fashion trend. It must not be about laundry work. Engage with your existing network  to refer others. Bank on word of mouth very well as it is the cheapest  and most effective promo strategy. 

Here are some marketing strategies you can tap into if you have just started your laundry business to attract customers. Subscribe to this platform to always be the first to receive our latest content.

  • Limited Free Service: Mark the word limited. You can get customers to your door by offering limited free service. Give them an offer, say, wash your 2 shirts and get free washing for your trousers.(You know something like restaurants do, free tasting.) When you attract them with this and they try your service and see the excellent service you give. They try you out again. It is now left for you to strive to retain them. 
  • Offer Subscription Service, when you offer a subscription service, give them discounts to attract new customers and ensure you offer excellent service to encourage referrals.
  • Offer Promos
  • Open Social Media Page and Make good use of them, especially updating with “useful and valuable content”.
  • Create a customer database to motor growth and retention
How much do I charge Customers if I start a laundry business?

Pricing: First and foremost, in order for you to determine the price you want to offer your service, you must first ensure that the value gotten from your service matches the amount paid. For a starter, you can start by patronising other people doing this kind of business in your area and identify how much they charge. Fix yours around this range. Check the income level of the people around too. However, some people just decide from scratch that they are not targeting locals around but target people living in premium areas. Such people offer home/office pick-up and charge a premium too. Don’t chase potential customers away with high prices and don’t stoop too low so that you don’t make sufficient profit. check out THE TYPICAL LAUNDRY PRICE LIST beneath. 

[wpdm_package id=’26130′]

Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot! Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

Set up Your Laundry Business in Nigeria. #4


Recall in earlier parts we have shed light on the difference between laundry and dry cleaning, we have suggested a list of expenses/equipment you will need to run the laundry business, we have also shared the must have skills you need to possess to start a laundry business. So let’s dive straight into ‘Set up’. We are certain that by the end of this series, you should have learnt a lot about laundry business, and conclude if it’s the business for you. 

Set up Steps to start a laundry business in Nigeria
  • CAC Registration
  • Open a Corporate Account
  • Enrol your business under FiRS
  • Obtain operational licenses and permits in your local area
  • Open a blog/website
  • Open social media page
  • Design a Delivery System/Partner with a delivery company
  • Design a payment System
CAC Registration

The first setup in your pursuit to start a laundry business in Nigeria is to get your business registered under the Corporate Affairs Commission. Check out our previous blog on how to start a business in Nigeria. Here you would get to see steps to take to get your business registered in Nigeria.

Open a Corporate Account

To give credence and authenticity to your business, one of those things you must do is to open a corporate account with your registered business name at any bank of your choice. This action/step gives customers assurance/confidence that they are dealing with a business with a good structure. With this, you would even find it a bit easier to access loans too. To learn about the requirements to open a corporate account in Nigeria. Check out our previous blog where we shared details on how to open a corporate account in Nigeria.

Open a blog/website for your laundry business

The world has gone digital, these days, business owners and clients are connected together via virtual space. Your business cannot afford not to join this digital movement. You will need to set up a website where clients can request your service (pick up their laundry), get a price quotation, find out about the services you offer, testimonies about your business and any other information they desire to have about your business. To have a website, hire a competent web designer to develop a functioning and easy to navigate website for your laundry business. 

If you cannot afford to hire, then build one yourself. Using Shopify, WordPress, Wix and many more, there are ways to go about this and there are lots of tutorials online. Furnish this website with blogs and information about your business, offer tips to attract people to your website, use interlinks and backlinks, keyword and search engine optimization to get people to your website and inspire patronage, hence increasing revenue. And your website can serve as a payment gateway too. But if you do not have a website, no worries. Just start. 

Open social media page

Opening and running a social media page is something that every business that wants to connect with existing customers and potential customers cannot afford not to do. These days that people live half of their day on social media, you have to tap into this by including it in your setup. Create a social media page; Instagram page, Facebook page. But make sure to know which of these social media platforms actually targets your target audience. Do not waste so much of your time on social media. Remember work for mouth and other offline advertising is key! Anyway, we will discuss more in part 5 and in our Joadre Tribe App. 

Design a Delivery System/Partner with a delivery company

This in fact is one of the most important things you must do in your setup. You have to decide whether you want to partner with an external logistics/delivery company to get laundered clothes to clients and also pick up their dirty laundry. If you are partnering, you must ensure that it is with a company that will always be on standby to make delivery for you. Otherwise, you can include getting a delivery bike in your budget.

We said bike because, one, it is more affordable than a car, two, because here in Lagos for example, there is always traffic, and time is of utmost importance, you don’t want to spend 5 hours delivering clothes to just one client. With a motorcycle, you can serve as many clients as possible in a day. If you have the resources you can get up to three dispatch riders to make delivery and pickup laundry daily or based on a schedule. 

Design a payment system for your laundry business

For a business like laundry, it is necessary to create an easy payment system that makes things easy for your clients and also easy for you to track your financial record. You can either make your payment structure such that it includes but is not limited to, cash, card, monthly subscription. You could include a link in your blog or website that offers price quotations and takes people to the payment page.

Check out our previous blog on how to start a business in Nigeria, where we discussed extensively tips on how to enrol your business under FiRS, Obtain operational licenses and permits in your local area, and other relevant steps to start a business in Nigeria

In part 5 of this blog series, we will explore questions like –  How do I market my laundry business? How much do I charge Customers if I start a laundry business? Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot! Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

4 Sustainable Entrepreneurship must-follow Enthusiast developing Nigeria

  • Picture: Sustainable entrepreneurship enthusiasts in Nigeria

As in the case of every human society, entrepreneurs are important agents of economic transformation by their wealth generation. They create of employment, promote entrepreneurial culture and sometimes, embolden indigenous entrepreneurship. Sustainable entrepreneurship enhances these qualities even stronger! However, in the profit-driven world we live in today, many entrepreneurs have thrown caution to the wind! Many choose to sacrifice humanity in exchange for profit. It is a choice!

Profit is great and Sustainable entrepreneurship offers profit!

What are we saying? There is an increase disregard for the environment. Some are less concerned about their employee’s welfare and/or even social development. It becomes all about profit or nothing. While we are not saying profit is not good, creating sustainability for our world & here now is ‘importanter’. In our commitment to sustainable entrepreneurship, we have selected 4 must-follow entrepreneurs developing their spaces in Nigeria. They are not only doing well in their business but are sustainability-driven.

Adebusola Patrick-Omale

Busola is a Lagos based sustainable fashion stylist and dressmaker. She specializes in Ankara ready to wear, Avant-Garde, Vintage, Retro and Classic dresses for classy women. The name of her brand is SoigneByBusola.

Sustainable Entrepreneurship partnership Project with Busola

She’s currently looking into collaborating with foreign partners to market and distribute her products in the international fashion market. This will make the brand a force to reckon with in the global fashion industry. 

Cyrus45 by Olabanke Subair

Olabanke Subair is the creative founder of Cyrus45, a sustainable furniture company based in Lagos, Nigeria. Banke and her team upcycles used tyres which ordinarily, if not utilized for a secondary purpose would eventually cause environmental pollution. They pick up these tyres, clean them and sanitize them before work begins. Through extensive and creatively work on them, Cyrus45 make stools, ottomans and all kinds of eco-friendly furniture pieces. Olabanke and her team had so far upcycled over 2000 units of used tyres. This is an extraordinary contribution to cut down the environmental hazard caused by improperly disposed used tyres.

Sustainable Entrepreneurship partnership Project with Banke.

Olabanke is eager to work with international business developers and tech enthusiasts. The goal is to make her product accessible to the diasporan market and scale. Scaling will imply she extend the sustainable project idea to other communities still battling with how to dispose of tyres, train interested candidates in these communities and create a social impact. By the way, tyres lying around is a penthouse for mosquito breeding!

Aderonke Nofiu

Aderonke trained as a Psychologist at Obafemi Awolowo University, Ile-Ife. She has chosen sex and relationship counselling and therapy as her area of specialization. She’s been creating series of online content where she advised young and old people going through emotionally tough times in their sex and relationship life to figure out the problem and probable solutions. She also offers online counselling sessions for individuals who require her service. She’s a volunteer at numerous humanitarian groups as her own way of impacting her own society.  Check her on YouTube “Dear Ronke” and subscribe to her channel and on Instagram as “dearronke”   for more.

Sustainable Entrepreneurship partnership Project with Ronke

She is currently planning to open a therapy hub where individuals with sex issues and relationships can visit, relax, pour out their minds. Her hub will provide professional counsel that could put them on the right path of the solution to their challenges. She’s seeking for business developers and mental health enthusiasts to collaborate with to bring the vision to fruition

Precious Roju

Precious Roju is a Lagos based Corporate Lawyer and author. She specializes in business and legal structure, helping clients; startups, both foreign and local companies and investors to solve or even avoid an unreasonable and costly legal misstep. She has assisted and still assists several international investors with corporate structuring and restructuring in Nigeria. She delivers extraordinary value sharing information consistently on her Instagram page – Asklawyerprecious

Sustainable Entrepreneurship partnership Project with Precious.

Precious is looking forward to collaborating with diasporans interested in entering the Nigerian market as their own way of impacting their society by investing in their home country. She offers a legal service of business structuring and acquisition of all licenses such business or investment needs to fully and legally operate in Nigeria. 

Connect with extraordinary sustainable entrepreneurship enthusiasts

Alongside our traditional Web platform and backend business support programmes, we are currently developing a business smartphone app  – Joadre Tribe App for entrepreneurs. Our mission is to increase conscious business development within Africa and promote direct partnership with European entrepreneurs. Connect with us to reach any of these extraordinary sustainable entrepreneurship enthusiasts. Expect more from these 4 women as we support them through the growth of their ideas.


Joadre Editorial Team

Use Data To Grow Your Business // Data Intelligence For SMEs.


It is no longer a piece of news that the world is digital and global now. The digital trend has made data intelligence more important than ever before. Its need has gone beyond storing, but processing, updating and analyzing. If you have started thinking, What have SMEs got to do with data? Why do SMEs need data? What do I do with data? How do I get data? Where do I get data? Beware, you can even end up having too much data to process. At the end of it all, data gives you a better understanding of your business and customers. Here is how; 

  1. Make key strategic decisions with data
  2. Data Helps You retain customers and get new ones
  3. Data Assist In Efficient Monitoring Of Performance
  4. Data Helps In Problem Detection and Solution
  5. Data Can Help SMEs Prevent Wastage
Make Key Strategic Decisions With Data

Gathering data helps any business including SMEs to make better decisions. As a matter of fact, SMEs have a better capacity to quickly make use of the data gathered, because of their agile nature. Data gathering is very important for SMEs to improve the relationship between both customers and business partners, however, there are ethics around these activities that must be considered. Remember to read our blog on social entrepreneurship DNA to understand the basics. 

Mind you, to make the best of data, you must know how to get the best value from your gathered data. Let’s consider these five ways data can advance your business.

Data Helps You retain customers and get new ones

Get the consent of your customer before you have their information securely gathered for your internal use. Knowing who to target makes it clear about the kind of target strategy you would require. It becomes easier to find new customers. Qualitative data would allow you to develop methods to retain the existing customer as you get to understand what they truly want or desire. Therefore your customer retention ability is increased. 

You can improve your customer service and carry out more effective marketing efforts. It cannot be overemphasized that customer management is highly dependent on data gathered and stored. Really, without data, how do you determine who your customers are? How do you know if they are satisfied with your products, or if your marketing strategies are effective? 

Data Assist In Efficient Monitoring Of Performance

If you are not sure of how well your employees or marketing is performing, how will you know if your resources (money) is being efficiently utilized and if it’s yielding profit.

A data-driven business has the potential to excel better than the one without data. Data helps you to identify performance level and efficiency of your team, department, marketing efforts, customer service, logistics or other aspects of your business or company. Collecting data and reviewing the collected data would help determine how each unit is performing and what needs to be done to improve performance. 

Data Helps In Problem Detection and Solution

When a business is experiencing poor performance in areas of marketing, sales, or even campaign. Today, with the availability of data, it has become easier to detect what went wrong. By tracking and reviewing data from the business processes, which then would help to uncover performance breakdowns, and give a better understanding of each part of the process and discover which phase needs improvement and which is performing excellently.

Data Can Help SMEs Prevent Wastage

If there is anything any business that succeeds did right, it’s surely shunning wastage. It is therefore imperative for a business with the vision of expanding, to block every channel of wastage. How then do you determine these channels, it can only be done through storing, processing and analyzing data. Moreso, every business enterprise feels the effect of wastage. It depletes resources. Waste makes ducks and drakes of time and has an ever touching impact on all lines of business, especially the bottom line. 

Data helps to detect a problem. Take for instance a marketing campaign that is bringing in less ROI (Return On Investment), this will then be used to prepare a budget without increasing spending but exploring better ways to increase ROI, generate more leads, and even solve the problem of why a certain marketing channel is not working.

Practical examples where/how data is used to build your small business. 

A typical example is an online campaign that is receiving more engagement and generating sales. Compared to another marketing strategy that is taking in more money, but generating less sales. It’s the availability of data that would make it possible for you to discover and analyze this issue.  

Another example is the Manager 1 gets more leads from the company but have less percentage of conversion. Manager 2 gets fewer leads from the company but has a higher percentage of conversion. Data would help the company to then determine who should get more supply of leads from the company.

Where (8 Channels) and how to get data

As a small business, you can focus on 3 major data sets, namely; customer data, internal data of your business and market landscape data. In our Joadre app, we have created some data sets and would continually expand on these. We would publish lots of tutorials to guide you as a small business owner about how to gather information and how to use this information. Our goal is to help you brush up your skill in regards to data and digital intelligence. For now, let’s focus on customer data. Customer data can come as a combination from all your interaction channels like;

  1. Social media
  2. Newsletter
  3. In-person interaction
  4. Product purchase
  5. Electronic payments of any kind collect data about customers
  6. Reviews
  7. Website usage, traffic
  8. Survey and many more.
Wrap up

All that data generated knowingly and unknowingly from these channels are filled with potential if you can learn to utilize it efficiently. How do you determine your revenues and expenditures without the availability of data? It therefore resonates with the importance of data in analysing and understanding the relationship between the consumers and the market.

SMEs must invest in data procurement today to have a seat at the table now and in the future. Any SME that has not started uncovering insights from data will soon become a business of yesterday. Tap into data processing tools, which makes business growth easier. Subscribe to our newsletter to receive amazing business insights from us As in dey hot! Get our App for future business ideas and partnerships opportunities. Never miss out!


Joadre Editorial Team

Start A Laundry Business. How much do I need? #3. The Cost.


Heyyyyy! Excited you came again to continue. In part 1 How to start a laundry business in Nigeria, we shared with you the must have skills. We looked into the process of getting laundry done in Part 2 of this Business Start-up series. In this Part 3, we would succinctly touch on the cost to start your business and look into the equipments you need. The good news is you can start a laundry business in Nigeria with as low as N50,000 (fifty thousand naira only) – N100,000 (one hundred thousand Naira only). You will still collect change if you intend to go really really micro-small scale. If you are going large scale, you can budget N1,000,000 upward. Let’s break it down together.

12 must-have to start a small laundry business

For a small scale laundry business, you wouldn’t be needing much as you are just starting. Your goal is to take the little baby step. Maybe you’re not even financially buoyant yet but have refused to be called a lazy Nigerian youth. Then start the business at home. Here is a list of the important things you must have. You can download an estimated cost for these items here. So her eare the major items you need to get for your small scale Laundry business startup.

  1. Pressing Iron
  2. Cloth Hanger:
  3. Ironing table
  4. Detergent
  5. Starch
  6. Nylons/Tags
  7. Rope
  8. Washing Basins
  9. Peg
  10. Socket
  11. Laundry Basket
  12. Bleach/Stain-remover
20 Must-have to start a large laundry business

For a large scale setup, your list will be quite longer than that of somebody who is starting at home. Here is a list of the important things you must have. You can download an estimated cost for these items here

  1. Washing Machine
  2. Steam Iron
  3. Pressing Table
  4. Washing Basins
  5. Shelves
  6. Ropes
  7. Peg
  8. Sockets
  9. Detergent
  10. Fragrances
  11. Reception Table
  12. Chairs
  13. Benches
  14. Radio Set
  15. Starch
  16. Generator set
  17. Laundry Basket
  18. Bleach/Stain-remover
  19. Table Clothes
  20. Rent

Please be aware that expenses like rent are highly dependent on the location you have decided to situate your business. Hence, it needs your discretion. You are thinking, how will I get funds? Check this out 3 Small Business Grants for Nigerian Entrepreneurs

Operational cost for laundry business

When you start your laundry business, you might need support to make the day to day running of your laundry business achievable. You will need to break your business into departments. Let’s say the washing department, ironing and packaging department, delivery department (that will pickup and drop off). You will need to hire personnels that would be in charge of different departments.  And for this you will need to pay them wages or salary, depending on the agreement. 

For your equipment, you will need to service and maintain  them, and to do that, you will need the service of a technician. You will need to pay for service charges (waste disposal, water bill, electricity bill). Other costs you are likely to bear on a monthly basis also include online ads and internet bills. Check out this specially compiled list of the expenses to start and run a micro laundry business in Nigeria.

[wpdm_package id=’26172′]

Notes on Equipment Needed to Start a Laundry Business
  • Detergent: Hmm…Please buy a very good detergent not just anyhow detergent. Buy the ones recommended for laundry and make sure they do not leave over harmful chemicals on the clothes.
  • Starch: Some customers prefer their clothes well starched, others faintly starched, and some others don’t even want you to at all. Always confirm with customers before you use it.
  • Water: If there is no water supply, you may need to buy a tank where you can buy and store water. But it’s best if you have a reliable source of water. Laundry business is highly dependent on water and light.
  • Washing Basins: This is very important, to wash clothes, to rinse clothes, to store water, and sometimes to even soak clothes.
  • Washing machines: This is optional for a starter. But if you can afford it, why not.
  • Pressing Iron: Pressing iron is a must-have for you. Not just anyhow pressing iron. Get a quality pressing iron if you don’t already have one. Get a pressing iron with customization features for different fabric materials. Steam pressing irons are always handy. 
  • Ironing table: This will let you have space to properly and comfortably lay the clothes you want to press. (I  love to call it a surgical table).
  • Power Generator: It’s not breaking news again that the light in Nigeria is not reliable. If you don’t want to get disappointed and then disappoint your customers. Get a secondary source of electricity. Especially one that can power pressing iron and other equipment you will need
  • Nylon and tags: For packaging and sorting you will need this, so you won’t mix things up.
  • Shelves: You’ll need shelves to properly store clothes before they get delivered.

Meanwhile, for a small-scale approach, you don’t need a washing machine yet, you can hold on. If your family has a good power generator already,  great! All you’ll be needing then is washing basins, detergents, starch, a good pressing iron, nylons and tags and ironing table (tell the furniture man to help you make one that can have space to store cloth; convertible).

In part 4 of this blog series, we will be sharing with you the must have Set-up before you start a laundry business. Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!

Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

Start A Laundry Business In Nigeria #2. The Process.


Heyyyyy! Excited you are here again, that’s lovely, and that gives us joy knowing that you are really willing to learn. What if we told you that our CEO and founder have reserved every Wednesday of the week for people like you who are really keen on entrepreneurship to have a free one-on-one session with her. You earned it! You can indicate interest by scheduling here. Now to the deal of starting a laundry business in Nigeria. Recall we started with the must have skill in the last blog. Here we would be explaining the processes of laundry that you must never forget.

Process to remember for your Laundry business

Starting a laundry business is not really a difficult process at all, yet it requires paying keen attention to detail. For the business to keep running, customer satisfaction is of utmost importance. Here are the processes it takes to get laundry done and run a successful laundry service.

  • Pick-up
  • Classification/Tagging
  • Washing
  • Drying
  • Ironing
  • Folding
  • Packaging
  • Pick-up/Drop-off

This is the period where you visit your customers to pick their laundry. While some customers prefer that you come pick-up at their place, with a sufficient fee for that, some other customers may choose to drop-off their laundry at your place, maybe on their way to the market or somewhere else. But come to think of it, you can be innovative and do yours differently,  by partnering with a logistics company to design a pick-up and delivery system. You can go further by creating a schedule for your pick-up, allocating specific days, say, Fridays and Wednesdays for pick up, to make it known to customers. 

Create something like ‘express service’ outside of the normal pick-up days. You would find out that this is capable of putting you up there above your competitors ( we prefer to call them allies). Check our video in the app about why competitors are allies. The goal is to make things convenient for your customers, which is the main thing they are seeking in the first place. Your ability to always find a way to make life easier for the customer is always going to be a plus for your business.


After pick-up, the next thing you must do is to tag the collected clothes, you don’t want to start looking for “Oga Yellow’s clothes”. Tagging is very important to keep things organized and easy to find. Meanwhile, you would still have to do this again after washing. A good structure and organization like this will not only help you to easily find clothes but also will help your business grow quickly if you channel it to every aspect of the business. Some tagging system could be as simple as logging clothes description + client ID in a sheet.


This undoubtedly is the peak in the laundry process, it is the period where you clean the fabric appropriately paying special attention to fabric type, texture, colour, dirty areas and also determine the best approach. Here you can either use a washing machine or clean manually, using the most suitable water temperature and detergent/soap. Just as we have discussed earlier in this article, on the must know of the laundry business. Washing is an integral part of the laundry business.


At this stage, you spread the cleaned clothes to remove moisture. This can be done either by sun-drying or using a drying machine. But you must first find out if the cloth doesn’t have a warning that says do not dry with a machine.  While drying, you must also ensure that where you are spreading the clothes to dry is clean and free of contamination. Just so you know too, some clothes can’t stay in the sun for too long, instead you just air-dry. Part of the laundry business service is ensuring damages are prevented. 


This is the stage after you’ve removed the clothes from where you must have spread them to dry. This stage is very tricky especially if you are not used to ironing or setting iron at the right temperature for different fabric materials. For a starter, ensure to read the label on a cloth, they often put it there. The rule of thumb is to start from a not too hot temperature then increase gradually to identify the best temperature for the fabric. 

This is just a beginner thing though, by the time you turn to a ‘Pro’… this laundry process becomes natural. Our recommendation here is that you start with a ‘steam iron’ instead of dry pressing iron. Although they cost a fortune but are worth the price, for the multi-dimensional functions they have. Luckily you can get them at a good price if you buy tokunbo. If you are in Lagos, Lawanson street at Surulere is your go-to place for that. 


You can’t joke with this process. This is where you fold clothes to the proper shape. Some do this alongside ironing. Especially to bring out what we widely know as ‘gator’.You have to fold the pressed clothes properly, I say aesthetically. As suggested in part 1 on how to start a laundry business, you can further read up on how to fold clothes; skirts, shirts, agbada, blouses etc.


After folding, the next thing to do is to package those folded clothes in either a branded or non-branded clean transparent nylon. And then gently place the ones in the transparent nylon in a polythene bag a.k.a polybag (If I were you, I would ensure that the polybag is branded shaaaaa!). Please note that the usage of polythene nylon to carry clothes is only suitable for packing a few clothes and by the way Nylon bags are not very sustainable to our environment. Shey you see them lying everywhere and it’s ugly. Research more sustainable packaging that can decompose faster when thrown away. We will share more ideas on this in the next parts where we talk about innovation and growth. 


You are wondering why pick-up/drop-off again? yes! back to square one again. Although this depends on the agreement between you and your client. They either come to pick-up or you visit to drop-off their properly laundered clothes with an inviting smile on your face. Recall we have suggested earlier that you could partner with a logistics company to make things faster and efficient.

Is there really money in the laundry business?

Even If you are doubting Thomas, we are certain that after this practical estimate of profit you can make from a laundry business, you will be convinced that there is real money in laundry business. Here we go, let’s use shirts and trousers as our profit marker, say you are washing a shirt for N300 and trousers for the same amount, and you get to have at least 50 shirts and 50 trousers per day, at the end of the day, you would have made N30,000. 

Removing expenses like power, wages, detergent from this money, let’s say N5000. If you have 3 employees, two people in charge of washing, you and the other one are in charge of ironing, and you are paying them N4,000 per day. At the end of the day, your expenditures should be N5,000 (service bills) + N12,000 (wages) = N17,000. You should be left with a profit of N13,000. 

Business owners must rest, think Sharing economy for maximum efficiency!

Now, if you run the business from Mon – Sun, which most people in the business do and though not advisable, your weekly profit should be N13,000 x 7days = N91,000. Remember to take time for yourself. The fact that you run 7 days a week does not mean you are the one working through. There is what is called a sharing economy. Your laundry business can be developed as a cooperative, where one or two other launderers work jointly in the same space and build their own client base. We would discuss this in upcoming videos in our Joadre app. 

Now following the full time work plan of 7 days a week, in a month, you should have N13,000 x 30days = N390,000. Mind you, this estimate excluded other fabric materials and clothes types which laundry price charges are even way higher than shirts and trousers. Imagine, by the time you add the returns from other clothes like Agbada complete, Iro and Buba etc. Your profit will even be way higher than N13,000 per day. You can download a basic laundry price list we put together for you here. We will continue to update it, but the updated version can be found in our app under Data. So you still have left to deduct rent and other operational cost which we will explore in future parts of this blog series.

How Profitable Is Laundry Business

Also, if you bring innovation like a subscription package, where customers get to have at least 25 pieces of fabrics washed in a month for, let’s say N9,000, and you work very well to ensure that you have at least 200 consistent subscribers in a month. You should be making nothing less than N1,800,000 from that in a month. Do the mathematics and remove all expenses, you will still have an encouraging amount left as profit.

To start a laundry business in Nigeria, the estimated cost for a small scale is between N50,000 – N100,00 while that of a large scale can be as high as N3,000,000. In the next part of this blog series on how to start a laundry business in Nigeria, we would shed light on the estimated cost and budget required to start a laundry business. Subscribe to our newsletter so as to be the first to receive amazing business insights from us As in dey hot!

Get our App for future business ideas and partnerships opportunities.


Joadre Editorial Team

How to Start A Laundry Business In Nigeria #1. Your Skills.


If there is one business that we are sure booms through all seasons in Nigeria, it is the laundry business. People are so busy that they sometimes don’t have time to do their laundry. People have events to attend and they want to look sweet and sharp, they need the service of a launderer. This business also has the potential to grow and become a large scale business where you have branches all around the country. In future articles, we will explore the pros and cons of having branches all over the country, also known as chain stores/outlets. So remember to subscribe to our Newsletter or get our App from Google play store

This is a 4part blog series, and in this first article, we will be sharing with you the must have skills/knowledge when starting a laundry business in Nigeria. Our aim is to give you a step by step guide to starting a laundry business, otherwise confused as dry-cleaning in Nigeria. Firstly, we shall like to correct that before we proceed further, so that you can sound like someone who knows what he/she is doing when you eventually start this business right there in your little space. 

Is Laundry the same thing as dry cleaning?

We have heard that question a lot of times, and the answer is No! It’s not like it’s impossible to run the two businesses side by side though. So, here is the difference. Dry cleaning is simply the use of chemicals otherwise known as solvents to clean fabrics without using water but specialized equipment, hence the name “DRY”. While Laundry usually is the cleaning of a piece of fabric with water, detergent/soap and then smoothing it with a flatiron or pressing iron. Laundry business is what we do majorly in Nigeria and that exactly is what we will be focusing on in this article.

Your 4 Must-have skills to Start Laundry Business

When we say ‘you’ that includes those working for/with you, should you decide to employ people to join you in the business. Here are some of the things you must know.

  1. Sorting
  2. Washing
  3. Ironing
  4. Packaging
Sorting  to get moving

As a professional launderer, it is crucial that you have the skill and knowledge of how to sort clothes for washing. The general rule is that you don’t wash clothes of different colours or shades together or white clothes with coloured clothes, that aspect is better known as colour sorting. In case you don’t know some colours are just so domineering that they destroy other clothes if you wash/soak them together. Never should you attempt to wash white clothes with coloured clothes, or your Ankara with another cloth material. 

Another is fabric sorting, where you sort clothes based on their material. Meanwhile, some clothes are not meant to be washed with a machine. Please take your time to read instructions on the clothes labels if there is. You can firstly engage in learning the different types of fabrics used commonly in making clothes and then go further to find out the standard way of caring for such fabrics. Working at a laundry service for a couple of weeks or months might even be very important. Check this Wikihow article on clothes sorting for washing. 

Washing with care 

You must know/learn how to wash different fabrics if you haven’t already done so. The truth is, each fabric material requires different care when it comes to washing. Pay keen attention, read care instructions, research general care instructions and feel the fabric. Carry out a sample wash test, if possible using just the edges of the fabric when you are not very sure about it. In part3 of this blog series, we would share some quick wash test tips. When washing by hand, the rule of thumb is that you target parts of clothes that are easy targets for dirt e.g collar, armpit, shoulder, sleeves etc. You must also learn about water temperature. Different clothes require different temperatures of liquid or water-detergent mixtures to wash them.  

If you use a  washing machine, you have to learn very well about the particular machine programme, how it works, don’t just assume. Many people love to assume. Please, each washing machine comes with a manual where all the washing programmes are explained. Some even allocate the type of fabrics. Most washing machine manufacturers these days have made things easier by adding that ‘fabric type’ indicator, to select an option for the type of material to be washed. So you see it is important to know your fabrics. 

We would create a blog about fabric types. If you buy a secondhand machine and there is no manual, google the machine brand and serial number to download the manual online. These are simple tips that will make your business skills better. It’s also part of your washing skill to know which detergent is best for a cloth. Ankara for instance is best washed with laundry bar soap. Regarding detergents, many have harsh chemicals that would later cause skin rashes or irritation to the client. Check our part 3 blog on this business for more tips about detergents and soap selection. Subscribe to our Newsletter to know when we release it. 

Ironing for a Laundry business is different!

You must learn and even relearn how to use pressing iron. We are not saying you don’t know how to press clothes with iron. Of course, you have been ironing your own clothes, but you know what, it is business now and there’s no such thing as a mistake. I am sure you don’t want somebody embarrassing/insulting you for burning their expensive piece with pressing iron (you don’t wanna see crazy!). You must learn to know the suitable temperature for different fabrics. Our tip here is to work with a steam iron. If you’ve noticed many tailors use steam iron because you can hardly burn clothes with steam irons. 

Packaging to make a statement

You must also learn how to fold clothes and package them. This is key! They call it the finishing touch. There are techniques on how to fold shirts, skirts, trousers, dresses and so on. Google, read, practice and learn! Create a good statement about your laundry business service at this stage. This is when you might want to add a refreshing spray if the detergent smells too harsh or unpleasant. Lemon sprays (Naturally made) always do magic. It smells “freshness”. This is also an opportunity to flaunt the brand of your business. A thank you note can do a great job. If you deliver on Sundays, a simple card saying either “Happy Sunday” or “Blessed Sunday” Or “Wishing you a great start in the week”,  transforms the relationship between you and the client, trust us!

Did you just ask “Is there really money in laundry business?” What if we told you that you can make as high as N1,800,000 in a month from laundry business, yes! Okay, we will show you how you can achieve that in the subsequent parts of this blog series. Stay with us at Joadre and follow our Business Start-up Series by signing up to our newsletter as we share practical steps and processes on how to start dozens of businesses. We will explore cost and financing opportunities in future parts of this blog series. 

On our Joadre App, we would publish practical videos and podcasts relating to starting a laundry business in Nigeria and how investors can get on board. We have been working on launching our in-house content streaming and data analytic app where you will have it all in one place. It is our Joadre app that combines our educational content with data intelligence. It will help you build your business in Nigeria and connect with potential partners from Europe and beyond. We will be releasing it soon. You can download the beta version now on Google play store for android users to be one of our first test users. Thank you for reading to the end. Stay motivated and share your comments, suggestions or experience beneath. 


Joadre Editorial Team

Create Sustainability For Our World & Here is How.

It is the responsibility of our elected political governments to develop an environment that enables growth within a sustainable ecosystem. However, in this blog article, I want to introduce you to an approach that we as individuals or smaller groups can explore to  improve sustainability in today’s world. I have spent the past 20 years developing projects aimed to improve sustainable development in Africa. During my work, I came across the term social entrepreneurship. However, my experience has reshaped how I think about social entrepreneurship or sustainable economics. 

Why a human-centered economics?

Social entrepreneurship is designed to enhance the community it serves without exploitation of resources in the process of doing so. Read more on our previous blog where we explore more about social entrepreneurship. A social entrepreneur works around the economic structures available today. Economics is today a vital part of our human experience. Our goals therefore should be to approach economics from a more human centred perspective.  In it’s deep sense, economics concerns what we create (Give), what we receive (Take), the purpose of this give-take interaction and its relationship or impact to our communities. In a previous blog, we introduced seven elements to developing a more human centered economics model.

Go beyond, deeper to make sustainability natural

Today, it has become so natural to donate and raise funds for charitable and humanitarian causes. It is a recommended approach to solving very crucial problems. However, we must ensure that it does not become a normality and excusable option from our own responsibilities. We must ensure that it is not our get away ticket. I have spent a great time of my life raising funds and encouraging donations to solve social problems. I admire those civil society organisations that do so too and new ones that will arise. 

Also companies that have taken to corporate social responsibility a.k.a CSR. These are all well intended efforts, even when they are both very different and distinct approaches. Still I encourage that we go a step deeper to begin to redesign our human experience. With the goal that it becomes the exception to have to donate for social causes or integrate CSR as an element of “Good” into our economic system. 

How can you integrate sustainability into your space?

What if we started from the onset to design an economic system were negative social causes are very minimised or avoided? Can we re-examine our work and businesses, redesign it in such a way that generating social value is a natural element of our everyday activity? I know that there is a fulfillment in giving back money without expectations. But also this fulfilment comes from the huge value we have placed over money. 

Shouldn’t we design our work that what we call excess that can be given back is an integral commitment that uplifts the ecosystem. Look at the issue here. If a company had 5000 Euros to donate to charity every year, charities now then have to lobby, please, network and maybe compete to continually get that 5000 Euros. Otherwise the sponsoring company can choose a different charity every year. Fair enough. However, the charity that is not chosen is left to find ways to raise that missing funds. 

Even the well intended act of running a charity now employs the pressure of traditional economics. I have seen many charities invest in so many things that do not directly serve its purpose. This indirect route to meet the end limits what gets to the end. The means to the end is very crucial. Some non-profit compete against one another, all in the quest to stay funded. This approach to the economic model of “competition” is not healthy for our world moving forward. In a future blog, I will explore more about economics and the model to compete for innovation. 

The means vs. the end?

I have seen charities fight world poverty and then invest a good sum of their budget on social media advertising to generate donations. The issue of world poverty is not that we do not have enough to go round everyone in our world, but that ressources and wealth is poorly distributed leaving a large percentage with very little. Now the irony is that investing money in a social media fundraising campaign fuels a significant amount of funds back into the pockets of those who already have enough. It might seem like, no it’s just a hundred euros digital marketing investment, but with thousands of charity around the world, a hundred Euros becomes millions distributed poorly.  This is just a simple example that we now consider a normal approach. 

If you are a professional responsible for CSR decisions or if you’re an entrepreneur, owning a business, I tell you that there are countless ways to redesign your business to integrate social values that are natural to your model. Social values that truly create sustainable positive impact and growth for the target audience. From your products, services, activities of operation and many more areas, you can change the game. 

The first thing here is to go in depth into your one space of expertise. Tap deeper into your own cycle of business. If you produce sport products, become the king of sustainability around sports. If your retail products, choose a structure that enhances sustainable retail. I invite you to explore new ways with us at Joadre on how you can develop your business to create sustainable values and therefore enhance sustainability in your space. Space by space, we begin to reshape our world. 

One night to tune into your “WHY”

We are creating our first one night workshop to promote more sustainability for European-based professionals who make crucial decisions that impact others and for entrepreneurs who impact communities beyond their geographical borders. Our focus is reconnecting to the African continent using sustainable values and building long-lasting partnerships that generate respect and synergies for the cultures participating. Our workshop uses micro unconventional events to experience the way of life in Africa because we believe sustainability begins by appreciating the unknown diversity that connects us. 

Our goal is to rekindle your connection to your “WHY”, tune into its essence and allow this connection flow to strengthen your business values. If you would like to participate in our one night workshop which will include accommodation and feeding, kindly drop us an email at [email protected]. The workshop is held in Austria, so only those who stay around Austria or can travel to Austria without any formal requirement can be admitted to the workshop. I hope you liked this article. I look forward to your comments and feedback. Not to miss out on our updates, please sign up for my newsletter here. You can watch some of our videos on my YouTube Channel here. Wishing you a very productive week. 



First-hand experience with insecurity and its effect on health. Pt. 1


I travelled again to Edo state, my home town in Nigeria for some projects mid 2021. When I am in Edo state, I sleep at hotels. However, this time I decided to spend the night at our family home which I had not done for over 20 years as there were a dozen reasons not to. This time, the rewards were high, I would spend more time gisting with my mum. And also save hotel costs and experience the space of my childhood.  After this experience, it dawned on me how the “insignificant” insecurity issues within Nigeria have become so normal that we can’t even think it affects our health. And again, I apologise already for this very long article. Read on to find out what happened and my tips.  

Beautiful early dinner experience at home

After a beautiful pounded yam and ogbono soup early dinner, a lot of gisting and singing, it was time to embrace the night with rest. My mum’s bed and grandma’s bed had these princess-like net curtains draping down from a hook on the ceiling right above the middle of the bed. I thought to myself, beautiful. Seriously, it had nothing to do with beauty, soon I understood that fact! I curled up into my own matterase, leaving the net-protected windows open for fresh air. The talks we had and the experience at dinner made my heart melt in joy. I was home, like a child, once again. These beautiful emotions cycling though my body did not last that long as I heard the first zooooom moving around my head.

More ambitious mosquitoes

In Austria, where I spend most of my night, there is what we called Stechmücken (Mosquitos). These mosquitoes could disrupt your sleep. But they are not always zooming and you could lock up the windows as it is often cold anyway. In my family home that night, these mosquitoes were rather more ambitious than their Austrian Stechmücken. All through the night, they bugged me. I covered myself fully with the blanket and tried not to suffocate. It was already a very strenuous sleep experience two hours into the journey of the night. 

Sleep is something I do not joke with. A good night’s rest, through sleep, is the very one human experience that gives us a great chance to rejuvenate, rebuild new cells and repair damaged ones. It was either I suffocate under the blanket  or condition the mind to sleep through the zooms and bites. I chose the latter. Like I had an option! Sooner or later, I caught some sleep. Then it happened. “The” trumpet blew! 

Yes, it is a trumpet. 

Deep in my sleep, I began to hear a sound. The sound became more and more pronounced. I transitioned rather fast from sleep to semi-wake state. My mind battled to recognise the sound. A trumpet. I became more vigilant but still battling to keep sleep close by. It sounded again. It was certainly a trumpet. Who blows a trumpet in the middle of the night? No one, my mum nor grandma was awake nor worried. Was I the only one hearing the trumpet? Or is it so normal to have a trumpet blow in the middle of sleep and sleep itself just continues its routine? What kind of sleep has evolved here in my hometown?

When mosquitoes’ zoom and bites became irrelevant

As my mind tried to grasp the sound and make sense of this experience, it opened up outrageous potential explanations. Outrageous because it showed me how deep environmental conditioning can access one’s mind. It is indeed a consistent work to stay deprogrammed. My christian childhood upbringing caught up with me. Eh, so there is the judgement day like I was taught in the christain primary school and many sunday school services where kids were conditioned to believe all sorts of outrageous ideologies and stories. On that day, the trumpet would blow. All the saints and the chosen will ascend to the kingdom of heaven. Mosquitoes’ zoom and bites became irrelevant. 

A religious upgrade experience

The trumpet blew again. Shit, so this teaching was true. It was meant to be this dramatic. You actually get to hear the trumpet. If I was hearing it, either I must be ascending now into heaven or? But I was still in my bed struggling with mosquitoes. Did the mosquitoes hear it too? Why is no one awake praising God and rejoicing for the last day has come. While my mind was wrestling to free itself from its conditioning, another sound came. A more violent sound. Like a sharp metal blade scaping the floors of concrete. Oh yes! Now my mind’s recognition ability has finally calibrated properly. I grew up with these sounds, just the trumpet was an upgrade! Dem right, a religious upgrade!

How to condition the mind in upcoming blogs 

The power of the mind and the conditioning through our experience is something we really need to explore and begin to intentionally approach. In upcoming blogs and videos we would dive deep into this topic. I will share techniques and practices you can employ daily to build your mind towards the life you love. Remember to subscribe to my newsletter to know when we publish content. Meanwhile let’s continue with the sleep and soundbites of the night at my family home.

It is judgement day, indeed!

Cultlasses scapping the streets. Ok this is familiar. Yet another sound. Probably an iron rod hitting an iron pan. Then the trumpet sounded. The mix of trumpet, iron rods and cutlass blades, created a scary rhythmic tune as the cycles repeated. Now I know. It was indeed the judgment day. Judgement day for any human being who dared theft or robbery that night. For any person who fell victim to the blades of the cutlass and pressure of the rod iron. Civil defence was activated on the streets. 

Who are these defence sound makers?

My sleep was heavily interrupted. I spent the rest of the night listening to the hourly routine. These sounds were deliberate attempts by the civil defence. A civil defence group in Edo state, like in many other communities is a group of volunteers from the community who dedicate their nights in routine to protect the community. Every household paid a token for this service, for these sleep beats, to feel safe. Almost everyone within the community civil defence group came from the community. They are your fathers, brothers, uncles, neighbours, friends and yes mostly men.   

Sleep sounds and its nuances

As the night went by very slowly, I could feel my mind adjust towards the beat. I began to find a rhythm that could lead to sleep, a rhythm that signified safety from the streets of  my childhood. Scary sleep sound. Sleep sounds that reminded me that one could be robbed at gunpoint. An experience I know too well. Sleep sounds that reminded me that there was a community looking after me. Sleep sounds that made me wonder what I had to protect and from whom I had to be protected?  How can this be rejuvenating? Well as I slowly drift into sleep, my body adjusts to normalise the condition. But yes, even when our bodies are consistently fighting to find balance in every situation, what effect does it have on us long-term? 

Normalised sleep disturbance

I used to think generator sounds at night were loud. They are but there is a consistency in the noise they create that still allows for sleep. This hourly alarm from civil defence was another level of disturbance. But their disturbance meant my protection. That night, I could understand how our cognition could get affected by long-term strain from these kinds of sleeping experiences. Who could escape this normalised sleep disturbance? Only those who could afford estate-like security, soundproof living structures, soundless generators and more distance to reality. They were wealthy and could pay for peaceful rest. If you can’t afford to buy a peaceful sleep, then either get your mind conditioned to expand what is normal or try out some tricks to enhance your sleeping cycles.

What security measures do we need?

Civil defence is a form of security system that has evolved around Nigeria as the government has failed to provide security measures for its people. Security would mean to ensure daily security systems for the Nigerian people. Systems that create environments and structures where less and less people find it useful to go into armed robbery,  theft or plaunderings people’s homes while they sleep. When still, some choose these paths, security measures would mean that there is a system in place to counter those acts swiftly and as just as possible. Measures that would not pressurise community people to reenact presumed judgement day with trumpets and iron rods. Seriously though, how did civil defence come up with the idea to use trumpets to sound-scare potential robbery? What security measures do we need in Nigeria? What do you think about civil defence and their engagement?

How to live through and stay rejuvenated. 
  1. Use an ear bud! No matter what area you reside in, if your sleep is interrupted by sound noise due to the good will of civil defences or street security or generators or just the express road or whatever noise that prompts you out of bed regularly, use an ear bud to shut down as much noise as possible.
  2. Take naps during the day when the time allows.  Do lots of sleep catching up but do not mess with your circadian rhythms. Circadian rhythms are physical, mental, and behavioral changes that follow a 24-hour cycle (Wikipedia). We will debate that under our health blog category some other time. If you have weekends off, do much resting during these weekends or free days to compensate for the lost rest. 
  3. Engage in strategic physical exercise like some forms of stretching the body, joints and muscles to increase your ability to rest. 

Very good and quality rest, consistently is very important to expanding your mind. With a nourished and rested mind, you can get better and innovative ideas to build businesses, further your career and design the life you love. And that’s where sleep comes in. Stay with me on Joadre by signing up to my newsletter as I share first hand experiences, explain how they affect your life and show you ways to enhance these experiences. I publish videos on my YouTube channel JoadreTV regularly, so make sure to subscribe there for more educational content around building businesses with empathy. 

I have been working on launching our in-house streaming and content app for your smartphone where you will have it all in one place. It is our Joadre app that combines our educational content with data intelligence. It will help you build your business in Nigeria and connect with potential partners from Europe and beyond. We will be releasing it soon. You can download the beta version now on google play store for android users to be one of our first test users. Thank you for reading to the end. Stay motivated and share your comments, suggestions or experience beneath. 



How I Meditate & Setup My Space. PT.3 – Deep Health

Continuing last week blog on the Science and Spirituality of meditation, here is my personal practice on how I meditate. First of all, some say cleanliness is next to Godliness. Well I say, cleanliness leads to a fresh mind. The first step to set up your space is to make it clean. All you need, depending on if you sit or lie down during meditation, you will need about 1 meter by 2 meters space for sitting. And 1 meter by 4-5 meters space if you choose to lay down. So I have a yoga or gym mat spread out. Then a beautiful while cloth on the mat. A towel will do just well. 

Let the things you love help your meditate

I have a table in front of my space decorated with things I love. The goal is to have a space that makes you remember nice things. I specifically painted the wall in front to a color I like and spread a beautiful cloth on the table. These are simple tricks to get you tuned in faster. I have my music close by and a couple of candles, incense and stuff that smells nice. I love the effect lemon and lavender has on me. You have to find out which smells help you tune in faster. Whala! That’s all. 

Find how your flow and tune to that

So I begin with my music and light the candles. I sit for a while using a mantra of my choice. Most times, I do not use a mantra. Sometimes, I even do not play music. Sometimes I use a beaded rope (like a rosemary used by catholics) to assist me through my breathing technique. I often flow better using a breathing technique. When I focus on breathing well, I tend not to think or worry about anything. 

After about 5 minutes of sitting, I lay down and just continue breathing properly. I inhale to meditate, allowing the air to move inwards, expanding my stomach and channelling the air (breathed in) into targeted regions in my body. I sometimes hold for a second or up to 5 seconds and breathe out through my nose thoroughly. You can start by breathing out through your mouth if that is easier. After a while doing this focused breathing technique. I switch my mode to a more organic breathing flow. And before you know it I am quiet, my mind is calm, my heart breaths in a great tempo. 

Use your breath to come back to quietness

I barely think. If I have thoughts, I refocus on the breathing and let the thoughts flow out through my breath. I stay in the state for about 20 minutes, sometimes 50 minutes. I feel the profound experience the longer I stay. After some intense long meditation, and I open my eyes, I feel like I am reborn. I stay there lying down with eyes open for a while, Just like in an Asana Yoga position. Everything is beautiful. The day can start or move on. So that was a glimpse into how I meditate. As I try out some new practices, I will share them with you.

Let me know your thoughts on meditation. Have you ever tried to? What works for you? For example, I love to close my eyes during meditation. Share your comments and questions. Remember to subscribe to my newsletter for more practices on how to refresh your mind and improve your wellöbeing as an entrepreneur. More information will be published on my YouTube channel, so do not forget to subscribe if you are on YouTube. 

I wish you a happy and peaceful meditation, 


Science and Spirituality on Meditation. PT 2 – Deep Health

Continuing on last week’s blog on Meditation For Entrepreneurs. Why And How?, let’s explore some science and spirituality. Never thought these two words would ever be in one sentence. LOL

Scientific study around meditation

There are many scientific studies that have shown how meditation works in the body. Here is what Harvard Medical School and Massachusetts General Hospital, Sara Lazar, found from her studies on meditation. Meditation and similar practices can improve, expand and change your brain. Some findings showed enhanced senses,  improved executive decision making (so entrepreneurs???) and  increased gray matter in the prefrontal cortex (It is a part of the brain located at the front and is implicated in a variety of complex behaviors, including planning, and greatly contributes to personality development). Also meditation enhances the production of regulatory neurotransmitters and reduction of brain areas related to anxiety, fear and stress. Read more from Gaia.

Religious and indigeneous practice. Prayer is not meditation

In many world religions today, meditation is a standard practice. But let’s not confuse prayer for meditation. Prayer is an excellent spiritual practice. Different kinds of prayers is practiced through out all religious practices. From Christianity, Islam,  Buduhism to more indegenous spiritality like African traditional spirituality, diverse Aisan or Eastern spirirtual practices and even older west European spiritual practices. Prayer is more of an external practice where you are either being grateful by expressing gratitude, asking for something or praying or something or someone. 

Whereas meditation is an inwards practice where you look inwards within your body, mind and soul. You activate the inner space using diverse techniques. One very profound technique is using your breath. Breath is a free gift of life and the life force that connects us all. Why not use it to cleanse and rejuvenate your soul? Also let’s not mistake the effect of achieving calmness through meditation with the calmness you can also achieve through different practices like a walk in nature, a trance dance, Yoga and many more. All these practices are extremely vital for you as an entrepreneur and we will explore more of them in future blogs, so remember to subscribe and come back weekly to read new blogs. 

During my research trip for a documentary I am working on, I met with several religious and spiritual leaders from different belief systems. I was amazed how a Muslim Imam (an Arabic spiritual leader), a Christian pastor and an African traditional priest all confirmed the profoundness of taking contemplative quiet time to meditate. 

Meditation for cognitive enhancement as used by an African spirituality

This blew my mind! Two different African traditional priests who are both followers of a Yoruba indigenous spirituality called Ifa explained the concept of meditation to me. We, in Africa know so much, have so much, but we have forgotten or never cared to ask. These Ifa priests enlightened me about the concept of training upcoming priests to contemplate through the 256 Ifa scriptures. 

Just like the Bible scriptures or Koran or Sanskrit (Buddhism), Yoruba belief has its own scriptures. What fascinated me the most, was that these scriptures were not written down in a book-form. So you could not read to remember, but you had to memorise to remember. They explained that these young potential priest in training had to spend time meditating. It has already been known to the Ifa Worshipers that a form of meditation was needed to improve their memory. They were taught scriptures and would have to memorise it. They had to recite it to incorporate it in their memory. Hence that meditation is believed to enhance the cognitive ability of the trainees. 

I was enlightened further about the special, in most cases, sacred nutritional practices and recitation methods applied to enhance the cognitive abilities  of the trainees. Meditation they explained what very key. In future blogs, we will introduce you to some of these nutrition and recitation mantras I learned to enhance cognitive ability.  Like I said, I learned a whole lot and it is unfortunate we do not tap into these profound, now even some backed scientifically, knowledge.

Next week we’ll continue this session with meditation as I share my own simple method everyone can try. Let me know your thoughts on meditation. Have you ever tried to? What works for you? For example, I love to close my eyes during meditation. Share your comments and questions. Remember to subscribe to my newsletter for more practices on how to refresh your mind and improve your wellöbeing as an entrepreneur. More information will be published on my YouTube channel, so do not forget to subscribe if you are on YouTube. 

I wish you a happy and peaceful meditation,